Product Marketing Designer

📍 Job Overview

Job Title: Product Marketing Designer

Company: Planstin

Location: St. George, Utah, United States

Job Type: Salaried Full-Time

Category: Marketing & Design

Date Posted: 2026-04-14

Experience Level: Mid-Senior Level (4-8+ years)

Remote Status: On-site

🚀 Role Summary

• This role is central to Planstin's marketing, product, and growth initiatives, focusing on creating impactful visual assets that communicate complex ideas and enhance brand presence across digital channels.

• The Product Marketing Designer will be instrumental in translating campaign briefs into compelling visuals for paid ads, landing pages, and email campaigns, directly influencing engagement and conversion rates.

• A key responsibility will be to design and support updates for marketing websites and landing pages, improving layout, user experience, and conversion-focused elements.

• The position requires building and maintaining design systems and reusable templates to ensure speed, consistency, and adherence to brand standards across multiple brands.

• This role offers a significant opportunity to contribute directly to business growth by creating visuals that drive demand, improve conversion, and shape customer understanding of Planstin's products.

📝 Enhancement Note: While the title is "Product Marketing Designer," the description heavily emphasizes marketing collateral, campaign assets, and web design for growth. This suggests a role that bridges product marketing needs with execution-focused graphic and digital design, rather than a purely product-focused design role. The emphasis on "growth," "conversion," and "driving demand" indicates a strong alignment with Go-To-Market (GTM) strategies, making it relevant for operations professionals involved in campaign execution and performance.

📈 Primary Responsibilities

• Design high-quality, conversion-optimized visual assets for paid advertising campaigns across platforms like LinkedIn and Google Ads.

• Develop engaging and effective graphics and layouts for marketing websites and dedicated landing pages, focusing on user experience and conversion rate optimization (CRO).

• Create compelling visuals for email marketing campaigns, ensuring brand consistency and clear communication of product benefits.

• Translate complex product features and value propositions into easily digestible formats such as one-pagers, comparison charts, and explainer graphics.

• Collaborate closely with marketing leadership, growth teams, and product teams to conceptualize and execute design solutions that align with GTM strategies and business objectives.

• Build, maintain, and evolve reusable design templates, components, and systems to enhance design efficiency, consistency, and brand adherence across Planstin and its associated brands.

• Support the visual execution of integrated marketing campaigns, sales enablement materials, and event collateral, ensuring a cohesive brand experience.

• Proactively identify opportunities to improve visual clarity, layout, and user experience across all digital touchpoints to drive engagement and lead generation.

• Maintain and enforce brand guidelines, ensuring all designed assets are consistent with established visual identity standards.

• Contribute to the continuous improvement of the marketing and web design processes through feedback and iterative design solutions.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic contribution, aligning with growth marketing and revenue operations functions. The emphasis on "conversion-focused design improvements" and "driving engagement and conversion" directly links design output to business outcomes, a key metric in revenue operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communications, or a related field is implied by the experience and portfolio requirements.

Experience: 4–8+ years of professional experience in graphic design and digital design, with a demonstrated track record in marketing and web-focused projects.

Required Skills:

• Graphic Design Proficiency: Expertise in creating visually appealing and effective graphics for diverse marketing channels.

• Digital Design Expertise: Strong understanding of digital design principles, UI/UX best practices, and web asset creation.

• Adobe Creative Suite Mastery: Advanced proficiency in Photoshop, Illustrator, and InDesign for asset creation and manipulation.

• Figma Proficiency: Experience with Figma or similar collaborative design tools for interface design and prototyping.

• Campaign Asset Design: Proven ability to design assets for paid ads (LinkedIn, Google), email campaigns, and promotional materials.

• Web Design Support: Experience designing for marketing websites and landing pages, with an understanding of layout, visual hierarchy, and user flow.

• Simplification of Complex Ideas: Demonstrated ability to translate technical or abstract concepts into clear, concise, and visually engaging graphics.

• Brand Consistency: Strong understanding of brand identity and the ability to maintain visual standards across multiple brands.

• Collaboration & Communication: Ability to work effectively in a fast-paced, collaborative environment and communicate design rationale clearly.

• Portfolio: A strong and relevant portfolio showcasing a breadth of work in web, marketing, and brand design.

Preferred Skills:

• Web Platform Experience: Familiarity or experience with web platforms such as Duda, Webflow, or similar content management systems.

• Conversion Rate Optimization (CRO): Understanding of CRO principles and how design impacts conversion rates.

• Motion Graphics/Animation: Basic skills in creating simple animations or motion graphics for digital assets.

• UX/UI Design Principles: Deeper understanding of user experience and user interface design beyond basic web design.

• Data-Informed Design: Ability to interpret design performance data and iterate based on insights.

📝 Enhancement Note: The "Tools" section explicitly lists Adobe Creative Suite and Figma. The preferred skills mention Duda and Webflow, which are relevant for marketing operations and web content management. The emphasis on "converting campaign briefs into clean, effective visuals that drive engagement and conversion" and "conversion-focused design improvements" highlights the GTM and revenue-driving aspect of this design role, making it attractive to candidates who understand the business impact of their creative work.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Visual Examples: Showcase a range of design projects including paid ad creatives, landing page designs, email campaign visuals, product explainer graphics, and website design elements.

• Campaign Performance Focus: Include case studies or examples that demonstrate how your designs contributed to campaign goals, such as increased engagement, click-through rates, or conversions.

• Brand System Examples: Present work that illustrates your ability to maintain brand consistency across different channels and potentially across multiple brands, or examples of creating reusable design components/templates.

• Problem/Solution Framing: For each project, clearly articulate the design challenge, your approach, the tools used, and the measurable outcomes or impact.

Process Documentation:

• Design Workflow Demonstration: Be prepared to discuss your typical design process from brief to final asset delivery, including how you collaborate with stakeholders and incorporate feedback.

• System Building Experience: Highlight experience in creating or contributing to design systems, style guides, or template libraries, detailing the benefits and implementation.

• Efficiency Improvements: Showcase instances where your design solutions or process improvements led to increased efficiency for the marketing or growth teams.

📝 Enhancement Note: Given this is a design role with a strong focus on marketing and growth, a portfolio is crucial. The emphasis on "driving engagement and conversion" and "simplifying complex ideas" means candidates should highlight projects that show strategic thinking behind the aesthetics, not just pure visual execution. The "Build and Maintain Design Systems" responsibility implies a need to demonstrate understanding of scalable design processes.

💵 Compensation & Benefits

Salary Range: Based on the experience level (4-8+ years), location (St. George, UT), and the nature of the role (Product Marketing Designer, full-time salaried), a competitive salary range in this region for similar roles typically falls between $70,000 and $100,000 annually. This estimate is based on industry benchmarks for mid-to-senior level designers in smaller metropolitan areas, considering the cost of living and demand for specialized marketing design skills.

Benefits:

• Paid Time Off: 12 paid holidays and 3 weeks of Paid Time Off (PTO) annually for work-life balance.

• Comprehensive Insurance: Health, dental, vision, and accident insurance plans to support employee well-being.

• Health Sharing Discount: Discounted membership to Zion HealthShare.

• On-site Clinic Access: Free membership for the employee and dependents to Primestin Care Clinic.

• Retirement Savings: 401k plan with a substantial 4% company match.

• On-site Amenities: Free snacks and regular lunches provided at the office.

Working Hours: Full-time employment, typically around 40 hours per week, with an on-site work arrangement. The company culture emphasizes efficiency and building, suggesting a productive work environment.

📝 Enhancement Note: A salary range has been estimated based on location, experience, and role type. The benefits listed are comprehensive and reflect a company that invests in employee well-being and financial future, which can be a significant draw for candidates. The mention of "free snacks and regular lunches" points to a positive office environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company description and provided specialties are not detailed in the input. However, the role's focus on "marketing, product, and growth" and designing for "campaigns, web, and content" suggests Planstin operates in a sector that relies heavily on digital marketing and customer acquisition, potentially B2B SaaS, FinTech, or a service-based industry with a strong online presence.

Company Size: Planstin is listed with a company size of "11-50 employees" via LinkedIn data. This indicates a dynamic, fast-paced environment where individual contributions have a significant impact.

Founded: Founded in 2018, Planstin is a relatively young company, suggesting a culture that is likely innovative, agile, and still defining its long-term operational processes and structures.

Team Structure:

• Marketing & Growth Focus: The designer will work closely with marketing leadership, growth teams, and product teams, indicating a collaborative structure centered around Go-To-Market (GTM) functions.

• Cross-functional Collaboration: Expect frequent interaction with marketing strategists, content creators, product managers, and potentially sales teams to translate their needs into visual assets.

• Lean Operations: Given the company size, the operations and marketing teams are likely lean, requiring individuals to be versatile and take ownership of their areas.

Methodology:

• Data-Driven Design: The role's connection to "growth," "conversion," and "driving demand" implies a data-informed approach to design, where effectiveness is measured and iterated upon.

• Agile Execution: Working in a fast-paced, startup-like environment suggests an agile methodology for design sprints and campaign execution.

• Systematic Approach: The emphasis on building "reusable templates and systems" points to a desire for structured processes that ensure consistency and efficiency.

Company Website: Planstin.com (Derived from organization_url and domain_derived)

📝 Enhancement Note: The company size (11-50 employees) and founding year (2018) suggest a startup or early-stage growth company. This means the role will likely involve a high degree of autonomy, the ability to shape processes, and direct impact on business outcomes. The operations team likely functions in a lean, agile manner, requiring adaptability and a proactive mindset.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior Level Designer (4-8+ years of experience). It requires a blend of creative execution, strategic thinking regarding marketing impact, and the ability to contribute to foundational design systems. It's a hands-on role where the individual is expected to deliver high-quality design assets while also thinking about scalability and efficiency.

Reporting Structure: The designer will report to marketing leadership and work closely with growth and product teams. This implies a reporting line within the marketing department, with direct collaboration across functional areas critical for GTM execution.

Operations Impact: The Product Marketing Designer's work directly fuels GTM initiatives by creating assets that drive demand, improve conversion rates, and enhance customer understanding of products. This role is pivotal in translating marketing strategies into tangible visual communications that impact lead generation, customer acquisition, and brand perception. The output of this role is directly tied to measurable business growth.

Growth Opportunities:

• Design System Leadership: Opportunity to lead the development and expansion of design systems and brand guidelines, establishing best practices for the company.

• Strategic Design Input: Grow from asset creation to providing strategic design input on marketing campaigns, website improvements, and product communication strategies.

• Skill Expansion: Develop expertise in conversion-focused design, web platform integration (Duda/Webflow), and potentially motion graphics or more advanced UI/UX principles.

• Cross-functional Expertise: Gain deeper understanding of marketing, product, and growth strategies by working closely with these teams, potentially leading to opportunities in product marketing or growth design roles.

• Impactful Contribution: Be a key player in a growing company, with the potential for leadership roles as the design and marketing functions mature.

📝 Enhancement Note: The "Operations Impact" section emphasizes how design directly contributes to GTM and revenue generation, aligning with the core concerns of revenue and sales operations. The "Growth Opportunities" are framed around expanding influence within the marketing and design functions, which is valuable for operations professionals looking to understand the career trajectory of key GTM contributors.

🌐 Work Environment

Office Type: The role is explicitly stated as "On-site" in St. George, Utah. This suggests a traditional office environment where in-person collaboration is valued.

Office Location(s): St. George, Utah. This location offers a specific geographic context for candidates considering relocation or local opportunities.

Workspace Context:

• Collaborative Atmosphere: The description highlights working closely with marketing leadership, growth, and product teams, implying a collaborative and interactive workspace.

• Tool Availability: Expect access to standard design software like Adobe Creative Suite and Figma, and potentially web platforms like Duda or Webflow.

• Team Interaction: Regular interaction with cross-functional teams is expected, fostering a dynamic work environment. The provision of on-site snacks and lunches further suggests an environment that supports team cohesion and productivity.

Work Schedule: The position is Salaried Full-Time, typically implying a standard 40-hour work week. While the company is described as fast-paced, there's no indication of required overtime, but a focus on efficiency and building suggests a productive, dedicated work ethic is valued.

📝 Enhancement Note: The on-site requirement is a key differentiator. For operations professionals, understanding the physical workspace and its implications for collaboration and team dynamics is important. The St. George, UT location is specific and may appeal to candidates looking for opportunities in that region.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio for relevant experience, skills, and a strong track record in graphic and digital design for marketing and web.

• Portfolio Presentation & Discussion: A deep dive into your portfolio. Be prepared to walk through selected projects, explaining your design process, strategic thinking, rationale behind design choices, and the impact your work had.

• Skills Assessment/Design Challenge: Potentially a practical design exercise or a discussion about how you would approach specific design challenges related to campaigns, web pages, or product communication.

• Team/Leadership Interviews: Interviews with marketing leadership and potentially other team members to assess cultural fit, collaboration style, and alignment with company values.

Portfolio Review Tips:

• Focus on Impact: Showcase work that demonstrates not just aesthetic quality but also its contribution to business goals (e.g., conversion rates, engagement metrics, brand clarity).

• Highlight Process: For each project, clearly explain your thought process, how you interpreted the brief, and the problem-solving involved.

• Showcase Versatility: Include examples across web, advertising, email, and product communication to demonstrate your range.

• Emphasize Systems Thinking: If you have experience building or contributing to design systems, highlight this as it aligns with the role's responsibilities.

• Tailor Your Selection: Choose projects that best align with Planstin's stated needs – growth-focused marketing assets and web design.

Challenge Preparation:

• Understand the Business: Research Planstin's industry, target audience, and any publicly available marketing materials or website.

• Think Strategically: For any design challenge, focus on how the design will serve a specific marketing or business objective, not just how it looks.

• Communicate Your Rationale: Be prepared to articulate the "why" behind your design decisions.

• Consider Efficiency: Think about how your designs can be implemented efficiently and maintained consistently, especially regarding design systems.

📝 Enhancement Note: For a design role, the portfolio is paramount. The advice emphasizes showing business impact and strategic thinking, which resonates with operations roles that also focus on measurable outcomes. Understanding how design contributes to GTM success is key here.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, including Photoshop (image editing, digital ads), Illustrator (vector graphics, logos, icons), and InDesign (layouts, brochures, one-pagers).

• Figma: A primary tool for UI/UX design, prototyping, and collaborative design workflows.

• Web Platforms (Bonus): Familiarity with Duda, Webflow, or similar website builders is advantageous, indicating an ability to design with implementation in mind or even contribute to web content updates.

Analytics & Reporting: While not explicitly listed, understanding how to interpret analytics (e.g., website traffic, conversion rates, ad performance) to inform design decisions would be a significant asset.

CRM & Automation: Less directly relevant to the designer's core tools, but an understanding of how marketing assets integrate into CRM or marketing automation platforms (e.g., email marketing tools) would be beneficial.

📝 Enhancement Note: The tools listed are standard for a Product Marketing Designer. For operations professionals, understanding this stack is important for ensuring seamless integration between marketing campaigns, web assets, and the broader GTM tech stack. The mention of Duda/Webflow suggests a closer link to web operations and content management.

👥 Team Culture & Values

Operations Values:

• Thinking Before Designing: Emphasis on strategic thinking and understanding the purpose behind design, rather than just executing tasks.

• Clarity Over Aesthetics: Prioritizing clear communication and effective message delivery through design, ensuring visuals serve a purpose.

• Speed with Quality: A balance of moving quickly in a fast-paced environment while maintaining high standards and avoiding corners cut.

• Organization & Reliability: Being dependable and structured in managing tasks and projects.

• Building Mentality: A desire to contribute to the growth and development of the company and its processes, not just perform assigned duties.

Collaboration Style:

• Cross-functional Integration: Expected to collaborate closely with marketing leadership, growth, and product teams, requiring strong communication and teamwork.

• Feedback-Oriented: Implied by the fast-paced environment and collaborative nature, a willingness to give and receive constructive feedback is essential.

• Agile and Responsive: The culture likely values quick iteration and adaptation to changing campaign needs or business priorities.

📝 Enhancement Note: The "What Makes You a Fit" section offers a direct look into Planstin's desired company culture and values. These are crucial for operations roles where alignment with team dynamics and company ethos significantly impacts effectiveness and job satisfaction.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering high-quality designs quickly in a fast-paced environment can be demanding.

• Simplifying Complex Ideas: Consistently translating intricate product features or business concepts into clear, compelling visuals requires ongoing creative problem-solving.

• Brand Consistency Across Brands: Managing and maintaining distinct brand identities for Planstin and any associated brands requires meticulous attention to detail and strong organizational skills.

• Driving Measurable Impact: Directly linking design output to business metrics like conversion rates and demand generation requires continuous learning and adaptation based on performance data.

Learning & Development Opportunities:

• Design System Development: Opportunity to take ownership and significantly impact the company's design systems and brand guidelines.

• Growth Marketing Focus: Deepen expertise in designing for performance marketing channels and conversion optimization.

• Web Technology Exposure: Gain practical experience with modern web platforms like Webflow or Duda.

• Cross-functional Strategy: Develop a stronger understanding of GTM strategy by working closely with marketing, product, and growth teams.

• Career Progression: Potential to grow into a lead design role or transition into areas like product marketing or growth management as the company scales.

📝 Enhancement Note: Understanding the challenges and growth opportunities provides context for the role's demands and potential career trajectory, which is valuable for operations professionals evaluating their next move.

💡 Interview Preparation

Strategy Questions:

• Design Process & Rationale: "Describe your process for designing a landing page for a new product launch. How do you ensure it aligns with marketing goals and drives conversions?" (Focus on your strategic thinking, user-centered approach, and how you measure success.)

• Simplifying Concepts: "Imagine we need to explain our core product value proposition in a single-page graphic for potential investors. How would you approach this?" (Demonstrate your ability to distill complex information into clear visuals.)

• Brand Management: "How do you ensure brand consistency across multiple campaigns and potentially different brands, especially when working with tight deadlines?" (Highlight your organizational skills, understanding of brand guidelines, and templating strategies.)

Company & Culture Questions:

• Contribution to Growth: "This role is central to our marketing, product, and growth. How do you see your design work directly contributing to Planstin's business objectives?" (Connect your design skills to revenue generation, customer acquisition, and brand building.)

• Working Style: "You'll be working in a fast-paced environment with marketing and product teams. Describe your ideal collaboration style and how you handle feedback." (Emphasize your adaptability, communication skills, and ability to work effectively in a team.)

• Design Systems: "What is your experience with building or maintaining design systems? What are the key benefits?" (Showcase your understanding of scalable design and efficiency.)

Portfolio Presentation Strategy:

• Storytelling: For each selected project, present it as a story: the problem, your solution, the process, and the outcome/impact.

• Quantify Impact: If possible, use data or metrics to demonstrate the effectiveness of your designs (e.g., increased CTR, improved conversion rates).

• Showcase Versatility: Select a few diverse examples that cover the range of responsibilities mentioned in the job description.

• Highlight Strategic Thinking: Be prepared to discuss why you made certain design choices, not just what you designed.

• Address System Thinking: If you have examples of reusable assets or system components, present them to align with the design system responsibility.

📝 Enhancement Note: Interview preparation for a design role heavily relies on presenting a portfolio effectively. The suggested questions and strategies focus on demonstrating not only creative skills but also strategic thinking, business acumen, and collaborative potential, which are critical for operations-aligned roles.

📌 Application Steps

To apply for this Product Marketing Designer position:

• Submit your application through the provided application link on rippling.com.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best align with the responsibilities outlined, focusing on marketing campaign assets, web design, and simplifying complex ideas. Ensure your portfolio clearly communicates the problem, your solution, and the impact.

• Tailor Your Resume: Update your resume to highlight your 4-8+ years of experience in graphic and digital design, specifically mentioning proficiency in Adobe Creative Suite and Figma, and any experience with web platforms like Duda or Webflow. Quantify achievements where possible.

• Prepare Your Portfolio Walkthrough: Practice presenting your selected portfolio pieces, focusing on explaining your design process, strategic decisions, and any measurable results. Be ready to discuss how your work drives engagement and conversion.

• Research Planstin: Familiarize yourself with Planstin's website (Planstin.com), industry, and any available marketing materials to understand their brand and target audience. This will help you tailor your interview responses and demonstrate your interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.