Product Marketing Designer

📍 Job Overview

Job Title: Product Marketing Designer

Company: Delta by eToro

Location: Ghent, Flanders, Belgium

Job Type: FULL_TIME

Category: Marketing & Design (Product Marketing, Brand Design)

Date Posted: March 23, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the visual and strategic marketing execution for two distinct brands: Delta, an investment tracking app, and eToro Club, a premium membership program.

• Develop and document comprehensive brand positioning, value propositions, and messaging frameworks tailored for new features, subscription tiers, and marketing campaigns.

• Design and deliver high-impact marketing assets across a multitude of channels, including websites, landing pages, performance marketing creatives, email sequences, push notifications, and in-app upsell moments.

• Drive campaign narratives for Delta PRO and eToro Club subscriptions, ensuring a cohesive yet distinct brand presence within the broader eToro ecosystem.

• Integrate AI tools as a core component of the workflow for research, copy iteration, briefing, and accelerating creative output.

📝 Enhancement Note: This role is positioned as a hybrid Product Marketing Designer, blending strategic brand development with hands-on visual design execution. The emphasis on dual-brand ownership (Delta and eToro Club) and the explicit requirement to leverage AI in the design workflow are key differentiators. The hybrid work arrangement with a strong emphasis on the Ghent office suggests a collaborative team environment.

📈 Primary Responsibilities

• Define and document brand positioning, value propositions, and messaging frameworks for both Delta and eToro Club, ensuring alignment with product roadmaps and marketing objectives.

• Lead the campaign narrative development for Delta PRO and eToro Club subscriptions, crafting compelling stories that resonate with target audiences.

• Establish and maintain clear tone-of-voice guidelines that ensure brand consistency and distinctiveness across both brand contexts.

• Design a comprehensive suite of high-quality marketing assets for Delta and eToro Club, including website hero sections, landing pages, performance marketing creatives (social, display, video), email templates, push notification visuals, and in-app upsell creatives.

• Own the visual presence of Delta on app stores, including screenshots, feature graphics, and store listing creative, in close collaboration with the ASO (App Store Optimization) team.

• Produce "taste" concepts and campaign mockups to effectively pitch new marketing directions and strategies to key stakeholders.

• Partner with growth leads to develop and execute upsell campaigns for Delta PRO and subscriber acquisition/lifecycle communications for eToro Club, including welcome flows, tier upgrade nudges, and trial-expiry sequences.

• Support product and feature launches for both brands by creating a complete creative suite encompassing visuals, CRM touchpoints, and social media assets.

• Maintain and evolve the Delta visual identity system, ensuring strict consistency across product, marketing, and external communications.

• Support the eToro Club visual identity, ensuring a premium and ownable brand feel that remains coherent with the broader eToro brand guidelines.

• Coordinate closely with product design teams to ensure alignment between marketing and product visual languages across both Delta and eToro Club.

• Manage digital activation campaigns with partners, including high-profile entities like top-tier Football clubs, ensuring creative execution aligns with brand standards.

📝 Enhancement Note: The primary responsibilities highlight a dual focus on strategic brand narrative and tactical visual asset creation. The emphasis on ASO, CRM, performance marketing, and partner activations indicates a strong connection to GTM (Go-To-Market) strategies and execution. The explicit mention of coordinating with product design suggests a collaborative, integrated product-marketing approach.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Marketing, Communications, or a related field is implied by the role's nature. Candidates are expected to demonstrate a strong understanding of design principles and marketing strategy.

Experience: Minimum of 3+ years of experience in a brand design, product marketing design, or marketing design role. Prior experience in a consumer app or fintech environment is highly preferred.

Required Skills:

• Proven experience in defining and documenting brand positioning, value propositions, and messaging frameworks.

• Demonstrated ability to craft compelling campaign narratives and maintain consistent tone-of-voice guidelines.

• Expertise in designing high-quality marketing assets across various channels, including web, social, email, and in-app.

• Proficiency in Figma, with a strong understanding of building reusable design systems and efficient workflows.

• Strong typographic sensibility and a keen eye for detail in maintaining brand consistency across diverse formats.

• Ability to translate briefs into polished visual concepts with minimal direction and a high degree of autonomy.

• Concrete experience and demonstrable proficiency in leveraging AI as a core component of the design workflow for research, copy iteration, briefing, and creative acceleration.

• Experience working across multiple brand identities simultaneously, ensuring both distinctiveness and overall coherence.

Preferred Skills:

• Experience designing specifically for mobile applications.

• Familiarity with working closely with product design teams to ensure visual alignment.

• Hands-on experience with performance marketing formats (e.g., Meta, Google, TikTok) and an understanding of what drives creative performance.

• Experience with CRM/email design platforms such as Braze, Mailchimp, or similar.

• Knowledge of App Store Optimization (ASO) principles and the impact of visual assets on conversion rates.

• Practical experience with AI-powered design and productivity tools, including an understanding of Model Context Protocols (MCPs) and familiarity with tools like Weavy or other AI creative assistants.

• A genuine interest in investing, fintech, or personal finance.

• Proficiency in documentation tools like Notion for organizing work and processes.

• Proactive communication skills and the ability to flag blockers early.

• Demonstrated ability to context-switch effectively between distinct brands and products.

📝 Enhancement Note: The experience requirement is specific about the number of years and the preferred industry. The explicit requirement for AI integration in the workflow is a critical differentiator. Preferred skills point towards a desire for a candidate who can hit the ground running with specific marketing channels and tools.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 3 years of relevant design experience.

• Evidence of strategic thinking, including examples of positioning decks, messaging frameworks, and brand narratives.

• Strong visual execution demonstrated through campaigns, website designs, paid ad creatives, and email designs.

• Examples of work across multiple brand identities, highlighting the ability to maintain consistency and quality.

• Concrete examples of how AI was integrated into the design process to enhance research, copy iteration, briefing, or accelerate creative output.

Process Documentation:

• Demonstrations of maintaining and evolving visual identity systems, with examples of their application across different touchpoints.

• Workflow examples that illustrate the ability to design for various marketing channels, including web, social, email, and in-app.

• Documentation of how brand tone-of-voice guidelines were developed and applied consistently.

• Examples of collaboration with product design teams to ensure visual alignment between product and marketing.

• Case studies detailing campaign narratives and their execution, showcasing impact and results.

📝 Enhancement Note: The portfolio requirements are highly specific, demanding not only visual design prowess but also strategic acumen and a demonstrable understanding of AI's role in the creative process. The emphasis on multi-brand experience and system maintenance is crucial.

💵 Compensation & Benefits

Salary Range: Based on the role's mid-level experience requirement (2-5 years), the location (Ghent, Belgium), and the industry (Fintech/Consumer App), a competitive salary range for a Product Marketing Designer in Belgium would typically fall between €45,000 and €65,000 annually. This estimate considers the cost of living in Ghent, the specialized nature of the role requiring both strategic and visual skills, and the integration of AI.

Benefits:

• Laptop and phone provided.

• Fully paid phone subscription.

• Healthcare benefits plan (DKV).

• Meal vouchers.

• Delta swag.

• Access to soft drinks, coffee, and water.

• Team drinks and events. Note: Laptop, phone, phone subscription, healthcare, and meal vouchers are applicable to team members working from Ghent on eToro's payroll.

Working Hours: The standard working hours are 40 hours per week, aligning with full-time employment. The hybrid work arrangement offers flexibility in balancing office-based collaboration with remote work.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for similar roles in Belgium, considering the specified experience level and location. The benefits package is comprehensive, with specific inclusions for those working from the Ghent office, underscoring the importance of this location for the hybrid model.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Fintech and Consumer Technology sectors, specifically focusing on investment tracking and premium membership services. Delta by eToro is part of the larger eToro group, indicating a robust backing and a significant market presence. This context implies a fast-paced, data-driven, and innovation-focused environment.

Company Size: Delta by eToro, as part of the eToro group, benefits from the resources of a larger organization while maintaining the agility of a dedicated product team. The marketing team itself is described as small and cross-functional, suggesting a lean and highly collaborative structure.

Founded: Delta by eToro is a product within the eToro ecosystem. eToro was founded in 2007, bringing a decade-plus of experience in the online trading and investment platform space. This history suggests a company that understands market dynamics, user needs, and has a proven track record of growth and adaptation.

Team Structure:

• The marketing team is small, cross-functional, and operates at the intersection of product, growth, and brand.

• This role will work closely with a Product Designer, Growth and Marketing Leads, and a Copywriter, indicating a collaborative, integrated approach to marketing and product development.

Methodology:

• Emphasis on a fast-moving environment, suggesting agile methodologies for campaign execution and product launches.

• Data-driven decision-making is implied by the focus on growth, subscription programs targeting nine figures ARR, and the use of performance marketing.

• Cross-functional collaboration is a core methodology, with close partnerships between marketing, product, and design.

• AI integration is a stated methodology, indicating a forward-thinking approach to leveraging technology for efficiency and innovation.

Company Website: https://delta.app/ and https://www.etoro.com/

📝 Enhancement Note: The company culture is characterized by agility, cross-functional collaboration, and a strong focus on growth and data. The integration within the eToro group provides stability and market credibility, while the dedicated team structure allows for rapid execution and innovation. The explicit mention of AI integration is a significant cultural and operational differentiator.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level (2-5 years of experience) within the Product Marketing Design discipline. It offers significant ownership and end-to-end responsibility for marketing execution, brand messaging, and visual asset creation for two key products. This level typically involves managing projects independently, contributing strategically, and mentoring junior team members if applicable.

Reporting Structure: The Product Marketing Designer will likely report to a Marketing Lead or Head of Marketing. They will work in close collaboration with Product Designers, Growth Leads, and Copywriters, forming a core GTM (Go-To-Market) and product marketing unit.

Operations Impact: The role has a direct impact on revenue through the acquisition and retention of subscribers for Delta PRO and eToro Club. By defining brand narratives, crafting compelling visuals, and supporting growth campaigns, this position directly influences user acquisition, conversion rates, and customer lifetime value. The success of new feature launches and subscription program targets is directly tied to the effectiveness of the marketing execution.

Growth Opportunities:

• Skill Specialization: Deepen expertise in product marketing design, brand strategy, AI-driven creative workflows, and performance marketing creative optimization.

• Leadership Potential: Opportunity to take on more significant campaign ownership, potentially leading smaller creative projects or initiatives within the marketing team.

• Cross-Functional Exposure: Gain extensive experience collaborating with product management, engineering, and growth teams, broadening understanding of the full product lifecycle.

• Brand Evolution: Play a key role in shaping and evolving the visual identity and messaging of two significant brands within the eToro ecosystem.

• Industry Expertise: Develop a strong understanding of the fintech and personal finance landscape, particularly within the context of investment tracking and premium membership models.

📝 Enhancement Note: The role offers substantial ownership and strategic input, providing a strong foundation for career advancement in product marketing, brand management, or broader GTM roles within the fintech sector. The dual-brand responsibility is a significant growth catalyst.

🌐 Work Environment

Office Type: The company offers a hybrid work model, indicating a blend of remote work flexibility and in-office collaboration. The mention of an "exquisite office in the city center of Ghent" suggests a modern, well-equipped workspace designed to foster collaboration and productivity.

Office Location(s): The primary office location is Ghent, Flanders, Belgium. This city center location implies accessibility via public transport and proximity to amenities, which can be attractive for employees.

Workspace Context:

• Collaborative Environment: The hybrid model and the small, cross-functional marketing team structure encourage close collaboration, brainstorming, and knowledge sharing.

• Tools & Technology: Access to necessary design tools (Figma), AI tools, and potentially CRM/automation platforms (Braze, Mailchimp mentioned as nice-to-haves) will be available to support efficient workflow.

• Team Interaction: Regular in-office days are expected to facilitate direct interaction with colleagues, fostering team cohesion and alignment on projects, particularly for campaign pitches, creative reviews, and strategic discussions.

Work Schedule: The standard work schedule is 40 hours per week. The hybrid arrangement allows for flexibility in managing workdays between home and the Ghent office, supporting a healthy work-life balance while ensuring essential in-person collaboration.

📝 Enhancement Note: The hybrid nature of the role, coupled with a premium office in Ghent, points to a company that values both flexibility and in-person collaboration. The emphasis on the city center location suggests a desirable and accessible work environment.

📄 Application & Portfolio Review Process

Interview Process:

1. Application & Portfolio Review: Initial screening based on resume and portfolio. The portfolio is crucial and must demonstrate strategic thinking, visual execution, multi-brand experience, and AI integration.

2. Hiring Manager Interview: A discussion with the hiring manager to assess overall fit, experience, understanding of the role, and initial alignment with brand and AI requirements.

3. Skills-Based Interview/Workshop: This may involve a practical design exercise or a deeper dive into specific skills like Figma proficiency, AI workflow demonstration, or brand messaging strategy. Candidates might be asked to present a case study from their portfolio.

4. Team/Cross-Functional Interview: Meeting with key collaborators such as a Product Designer, Growth Lead, or Copywriter to evaluate teamwork, communication style, and ability to integrate into the cross-functional team.

5. Final Interview: Potentially with a senior leader to discuss overall strategic vision, cultural fit, and final decision-making.

Portfolio Review Tips:

• Showcase Dual-Brand Expertise: Clearly present work for both Delta and eToro Club, highlighting how you managed distinct brand identities while maintaining coherence.

• Demonstrate Strategic Thinking: Include examples of positioning decks, messaging frameworks, and campaign narratives that illustrate your strategic approach beyond just visual design.

• Highlight AI Integration: Dedicate a section or specific examples that concretely show how you used AI in your workflow for research, copy iteration, briefing, or accelerating creative output. Be prepared to explain the tools and methods used.

• Emphasize Visual Execution: Ensure high-quality examples of website hero sections, landing pages, paid creatives, email designs, and App Store visuals.

• Detail Your Process: For each project, briefly explain the brief, your approach, the tools used (especially Figma and AI), challenges faced, and the impact of your work (quantify where possible).

• Tell a Story: Frame your portfolio as a narrative of your skills and achievements, making it easy for reviewers to understand your capabilities and value proposition.

Challenge Preparation:

• AI Workflow Demonstration: Be ready to discuss and potentially demonstrate your AI-assisted design process. Prepare specific examples of how AI has improved your efficiency or creative output.

• Brand System Maintenance: Prepare to discuss how you would maintain and evolve brand systems for consistency across different platforms and products.

• Messaging Frameworks: Practice articulating how you would develop messaging for new features or subscription tiers, ensuring it aligns with brand positioning and target audience needs.

• Cross-Brand Communication: Think about how you would ensure clear communication and collaboration with product designers, copywriters, and growth marketers.

• Portfolio Walkthrough: Practice presenting your portfolio concisely, focusing on the most relevant projects and highlighting your strategic thinking, visual skills, and AI integration.

📝 Enhancement Note: The application process emphasizes the portfolio's strategic and AI components. Candidates should prepare to not only showcase visual design skills but also their ability to think strategically about brands and leverage AI effectively in their workflow.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and building reusable design systems. Proficiency is a must-have.

• AI Design & Productivity Tools: A core requirement. This includes AI for research, copy iteration, briefing, and creative acceleration. Specific mention of tools like Weavy or MCPs indicates a desire for cutting-edge AI integration.

• Documentation Tools: Proficiency in Notion or equivalent for organizing work, processes, and team documentation is expected.

Analytics & Reporting:

• While not explicitly listed as required, familiarity with how design impacts performance metrics is key. This implies an understanding of how to interpret data from:
  • Performance Marketing Platforms: (e.g., Meta Ads Manager, Google Ads) to understand creative effectiveness.
  • Website Analytics: (e.g., Google Analytics) to track landing page performance.
  • App Store Analytics: (e.g., App Store Connect, Google Play Console) for ASO impact.

CRM & Automation:

• CRM/Email Design Tools: Experience with platforms like Braze, Mailchimp, or similar is a strong plus for designing email sequences and CRM touchpoints. The role will involve creating visuals for these channels.

📝 Enhancement Note: The technology stack heavily emphasizes Figma and AI tools. The role requires a candidate who is not only proficient in design software but also forward-thinking in adopting AI to enhance their creative process and output. Familiarity with performance marketing analytics and CRM platforms is a valuable asset.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Impact: A strong balance between producing high-quality, aesthetically pleasing designs and ensuring those designs drive measurable business impact (conversions, subscriptions).

• Data-Driven Approach: Decisions are informed by data, and designs are expected to contribute to key performance indicators.

• Efficiency & Automation: A proactive stance on using tools, particularly AI, to streamline workflows and accelerate creative output.

• Collaboration & Communication: Openness to feedback, proactive communication, and a willingness to work closely with cross-functional teams.

• Brand Cohesion: A commitment to maintaining brand integrity and consistency across different products and marketing channels.

Collaboration Style:

• Cross-Functional Integration: The team operates with a high degree of integration between marketing, product design, and growth. This role will be a key liaison for visual and strategic marketing.

• Proactive Feedback Loop: Encouraging early previews, open dialogue, and constructive feedback to ensure alignment and continuous improvement.

• Knowledge Sharing: A culture that supports sharing insights, best practices, and learnings, especially regarding AI tools and creative strategies.

• Agile Execution: Ability to adapt quickly to changing priorities and campaign needs, working efficiently within a fast-paced environment.

📝 Enhancement Note: The culture values a blend of creative excellence and business results, underpinned by a commitment to technology (especially AI) and strong collaborative practices. The emphasis on proactive communication and cross-functional integration is key to success in this role.

⚡ Challenges & Growth Opportunities

Challenges:

• Dual-Brand Management: Effectively managing and differentiating the visual identity and messaging for two distinct brands (Delta and eToro Club) while maintaining overall coherence within the eToro ecosystem.

• AI Integration Mastery: Moving beyond basic AI usage to deeply integrate AI into research, copy iteration, briefing, and creative acceleration, requiring continuous learning and experimentation.

• Balancing Strategy and Execution: Juggling strategic brand development with the high volume of tactical asset creation required for diverse marketing channels.

• Rapid Iteration in a Fast-Paced Environment: Keeping up with the demands of a small, agile marketing team and a rapidly evolving fintech landscape.

• Coordinating with Partners: Managing creative activation campaigns with external partners, such as football clubs, ensuring brand alignment and high-quality execution.

Learning & Development Opportunities:

• Advanced AI in Design: Opportunities to explore and implement cutting-edge AI tools and methodologies in design workflows, becoming an expert in AI-assisted creativity.

• Product Marketing Strategy: Deepen understanding of subscription models, GTM strategies, and user acquisition/retention tactics within the fintech sector.

• Brand System Architecture: Gain experience in building and scaling comprehensive visual identity systems for multiple brands.

• Performance Creative Optimization: Learn to analyze campaign data and iterate on creative assets to maximize performance metrics.

• Leadership in Creative Execution: Potential to lead visual strategy for specific campaigns or product launches, influencing creative direction.

📝 Enhancement Note: The challenges presented are directly tied to the unique demands of the role, particularly the dual-brand responsibility and the explicit AI requirement. The growth opportunities are designed to help candidates overcome these challenges and advance their careers in specialized areas of product marketing and design.

💡 Interview Preparation

Strategy Questions:

• Brand Positioning & Messaging: "How would you approach defining the brand positioning and messaging framework for Delta PRO's new premium features, considering its existing user base and the eToro Club's premium identity?" (Prepare to discuss your process, research methods, and how you'd ensure distinctiveness.)

• AI Integration in Workflow: "Describe a specific instance where you used AI to accelerate your creative output or improve a design brief. What tools did you use, and what was the impact?" (Be ready to provide concrete examples and discuss your philosophy on AI in design.)

• Cross-Brand Consistency: "How do you ensure visual and messaging consistency when working across multiple distinct brands, such as Delta and eToro Club, within a larger corporate umbrella?" (Focus on your systems, guidelines, and communication strategies.)

Company & Culture Questions:

• Delta's Value Proposition: "Based on what you know about Delta and eToro Club, what do you see as their core value propositions, and how would your design work amplify these?" (Demonstrate research and understanding of the products.)

• Team Collaboration: "Describe your experience working within a small, cross-functional marketing team. How do you typically collaborate with product designers, copywriters, and growth leads?" (Highlight your communication and teamwork skills.)

• Measuring Design Impact: "How do you measure the success of your marketing designs, particularly for campaigns aimed at driving subscriptions or product upgrades?" (Be prepared to discuss metrics and ROI.)

Portfolio Presentation Strategy:

• Curate for Relevance: Select 3-5 projects that best showcase your strategic thinking, visual execution, multi-brand experience, and AI integration.

• Structure Your Narrative: For each project, clearly articulate the brief, your strategic approach, the design process (including AI use), key challenges, your solutions, and the measurable impact.

• Highlight AI in Action: Visually or verbally demonstrate how AI was integral to the project's success. Show before/after scenarios or explain the efficiency gains.

• Emphasize Dual-Brand Skills: Clearly differentiate and showcase your work for both Delta and eToro Club, explaining how you navigated their unique requirements.

• Be Concise and Engaging: Practice your presentation to ensure it's clear, engaging, and fits within the allotted time. Be prepared for follow-up questions.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, practical application of AI, and the ability to manage multiple brand identities. The portfolio presentation is a critical component and should be meticulously prepared to highlight these key areas.

📌 Application Steps

To apply for this Product Marketing Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to specifically highlight projects demonstrating strategic brand positioning, multi-brand experience, strong visual execution across various channels, and concrete examples of AI integration in your design workflow.

• Resume Optimization: Ensure your resume clearly articulates your 3+ years of relevant experience, emphasizing achievements in product marketing design, brand strategy, and proficiency with Figma and AI tools. Use keywords from the job description.

• AI Workflow Articulation: Prepare to discuss your AI integration strategy in detail during interviews. Have specific examples ready of how you leverage AI for research, copy iteration, briefing, and creative acceleration.

• Company Research: Thoroughly research Delta by eToro, eToro Club, and the broader eToro group. Understand their mission, products, target audience, and recent developments, particularly regarding their AI initiatives and subscription programs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.