Product Manager (Social & UX focus)

📍 Job Overview

Job Title: Product Manager (Social & UX focus)

Company: Doctify

Location: Estonia

Job Type: FULL_TIME

Category: Product Management / GTM Operations

Date Posted: March 15, 2026

Experience Level: 5-10 years

Remote Status: TELECOMMUTE

🚀 Role Summary

• Drive the product strategy and roadmap for Doctify's social and networking features, focusing on enhancing user engagement and building trust within the healthcare community.

• Lead user research initiatives to gather critical insights from both patients and healthcare providers, translating feedback into actionable product improvements and new feature development.

• Collaborate closely with cross-functional teams, including engineering, design, marketing, and sales, to ensure the seamless execution and delivery of user-centric product releases.

• Define, track, and analyze key performance indicators (KPIs) to measure product success, drive data-informed decision-making, and optimize user journeys across desktop and mobile platforms.

• Conduct comprehensive market research to stay ahead of industry trends and competitive landscapes, ensuring Doctify's offerings remain innovative and maintain a strong market edge.

📝 Enhancement Note: This role is categorized under Product Management with a strong GTM Operations overlap due to the emphasis on user engagement, cross-functional collaboration with sales and marketing, and the need to translate user insights into market-ready features. The focus on social and networking aspects within a healthcare platform also implies a need for understanding community building and platform adoption strategies, which are key GTM considerations.

📈 Primary Responsibilities

• Product Strategy & Roadmap Development: Define and manage the product roadmap, ensuring alignment with Doctify’s overarching business objectives for user acquisition, retention, and service enhancement within the healthcare ecosystem.

• User-Centric Design & Experience: Champion best practices in UX/UI patterns for user journeys on both desktop and mobile platforms, ensuring an intuitive and seamless experience for patients and healthcare providers.

• Cross-Functional Execution: Work intimately with engineering, design, marketing, and sales teams to translate product vision into tangible features, ensuring timely and high-quality releases that deliver demonstrable user value.

• Data Analysis & Performance Metrics: Establish, monitor, and report on key performance indicators (KPIs) for product success, utilizing data analytics to identify areas for optimization and inform future product iterations.

• Market Intelligence & Competitive Analysis: Continuously research industry trends, competitor strategies, and user behavior within HealthTech and social networking platforms to inform product strategy and maintain a competitive advantage.

• Stakeholder Communication & Alignment: Effectively communicate product strategy, roadmap updates, user insights, and performance metrics to stakeholders across all levels of the organization, fostering alignment and securing buy-in.

• Social & Networking Feature Enhancement: Drive the strategy and development of Doctify's social and networking capabilities, focusing on features that foster peer-to-peer interaction, professional endorsements, and community building among healthcare providers.

📝 Enhancement Note: The responsibilities have been elaborated to reflect the strategic nuances of product management within the HealthTech sector, emphasizing the importance of user trust, regulatory considerations (implied in healthcare), and the specific application of social features for professional networking and patient engagement. The cross-functional collaboration aspect is expanded to highlight its critical role in Go-To-Market (GTM) success.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 5 years of progressive experience in product management, with a preference for candidates who have worked within HealthTech, Software-as-a-Service (SaaS) environments, or consumer-facing platforms with significant user engagement components.

Required Skills:

• Product Strategy & Roadmap Management: Ability to define a compelling product vision and translate it into a prioritized, actionable roadmap that aligns with business goals and market opportunities.

• User Experience (UX/UI) Expertise: Deep understanding of UX/UI best practices, user-centered design principles, and the ability to apply them to create intuitive and engaging user journeys across desktop and mobile interfaces.

• Data-Driven Decision Making: Strong analytical skills with the ability to define, collect, and interpret product metrics (KPIs) to drive informed product decisions and measure impact. Proficiency in using data to identify trends and opportunities.

• Cross-functional Collaboration & Leadership: Proven ability to work effectively with engineering, design, marketing, sales, and other departments, fostering strong relationships and driving consensus towards shared product goals.

• Communication & Presentation Skills: Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and persuasively to diverse audiences, including executive stakeholders.

• Social Networking Systems Experience: Hands-on experience in managing or developing products with social networking features, understanding community dynamics, user-generated content, and engagement loops.

Preferred Skills:

• HealthTech Industry Knowledge: Familiarity with the healthcare technology landscape, including patient engagement platforms, provider networks, and regulatory considerations.

• Agile Product Development: Experience working within Agile/Scrum methodologies for product development, including backlog grooming, sprint planning, and release management.

• User Research Methodologies: Proficiency in various user research techniques, such as interviews, surveys, usability testing, and A/B testing, to gather qualitative and quantitative insights.

• Proficiency in Product Management Tools: Experience with industry-standard product management software (e.g., Jira, Confluence, Productboard, Aha!) for roadmap planning, backlog management, and feature tracking.

📝 Enhancement Note: The experience level requirement has been expanded to a range (5-10 years) based on the "5+ years" stated in the input, reflecting a mid-to-senior level product management role. Preferred skills have been added to highlight areas that would provide a competitive edge, such as HealthTech domain knowledge and Agile experience, which are common in fast-paced tech environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Product Strategy Case Studies: Showcase examples of how you’ve developed and executed product strategies, including market analysis, competitive positioning, and roadmap prioritization.

• User-Centric Design Initiatives: Present case studies demonstrating your approach to understanding user needs, translating them into intuitive UX/UI designs, and measuring the impact of design improvements on user engagement and satisfaction.

• Cross-Functional Project Execution: Highlight projects where you successfully collaborated with engineering, design, marketing, and sales teams to bring a product or feature to market, detailing your role in overcoming challenges and ensuring successful delivery.

• Data-Driven Optimization Examples: Include examples of how you used data and KPIs to identify product opportunities, drive improvements, and measure the success of product initiatives, demonstrating a clear link between data insights and business outcomes.

• Social Feature Development: If possible, showcase experience with developing or managing social networking features, illustrating your understanding of community building, content moderation, and user interaction dynamics.

Process Documentation:

• Roadmap & Prioritization Frameworks: Demonstrate your understanding of various roadmap planning and prioritization frameworks (e.g., RICE, MoSCoW, Value vs. Effort) and how you've applied them to balance strategic goals with tactical execution.

• User Feedback Loop Implementation: Outline how you establish and manage processes for collecting, analyzing, and acting upon user feedback from diverse sources (e.g., support tickets, surveys, user interviews), ensuring a continuous improvement cycle.

• Agile Development Workflow: Illustrate your experience with agile development processes, including backlog management, sprint planning, user story creation, and cross-functional team coordination to ensure efficient product delivery.

• Performance Tracking & Reporting: Detail your approach to defining product KPIs, implementing tracking mechanisms, and generating reports that provide actionable insights into product performance for stakeholders.

📝 Enhancement Note: This section is tailored to emphasize the practical application of product management skills relevant to a role focused on social and UX. It guides candidates on what types of projects and documentation to include in their portfolio to best showcase their capabilities in strategy, user advocacy, collaborative execution, and data utilization, particularly for features involving social interaction.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive Salary: A salary package commensurate with experience and market standards in the Estonian tech sector.

• Stock Options: Potential for equity participation, aligning employee success with company growth.

• Health & Wellness: Comprehensive health insurance coverage, potentially including dental and vision, along with wellness programs.

• Professional Development: Budget for training, conferences, and certifications to support continuous learning and skill enhancement in product management, UX, and HealthTech.

• Remote Work Flexibility: As a telecommuting role, offering significant flexibility in work location within Estonia.

• Generous Paid Time Off: Ample vacation days, sick leave, and public holidays to ensure work-life balance.

• Team Events & Retreats: Opportunities for in-person team building and collaboration, fostering a strong company culture.

Working Hours:

• This is a full-time position, typically requiring approximately 40 hours per week. While the role is remote, core working hours will likely align with European business hours to facilitate collaboration with internal teams and stakeholders. Flexibility may be offered, but consistent availability during key collaborative periods is expected.

📝 Enhancement Note: A salary range has been estimated based on typical Product Manager compensation in Estonia for the specified experience level, using general knowledge of European tech salaries and cost of living. Benefits are inferred based on standard offerings for full-time, remote roles in a funded tech company.

🎯 Team & Company Context

🏢 Company Culture

Industry: HealthTech / Digital Healthcare Platform

Company Size: Doctify operates as a growing global company, likely falling into the 50-250 employee range based on its operation in 6 countries and having raised over $30M in funding. This size suggests a dynamic environment with established processes but still offering opportunities for individual impact.

Founded: 2015. Founded by doctors, Doctify's origin story emphasizes a deep understanding of healthcare professional needs and a mission to build trust and transparency in the sector. This foundation likely imbues the company culture with a strong sense of purpose and a commitment to quality care.

Team Structure:

• Product Team: The Product Manager will likely be part of a dedicated Product team, working closely with Product Designers, UX Researchers, and potentially Product Marketing Managers.

• Engineering Collaboration: Close partnership with Engineering teams (front-end, back-end, mobile) is essential for feature development and technical implementation.

• Cross-Functional Alignment: Significant interaction with Marketing, Sales, Customer Success, and potentially Medical Advisory boards to ensure product strategy aligns with GTM efforts and healthcare provider needs.

• Reporting: The Product Manager will likely report to a Head of Product, Director of Product, or a similar senior product leadership role.

Methodology:

• Data-Driven Product Development: A strong emphasis on using data, user research, and KPIs to inform product decisions and measure success.

• Agile & Iterative Approach: Likely employs agile methodologies for product development, focusing on iterative releases and continuous improvement based on feedback.

• User-Centric Design: Commitment to understanding and prioritizing the needs of both patients and healthcare providers in all product development efforts.

• Mission-Oriented Culture: A drive to achieve Doctify's mission of building the largest, most trusted global network of validated healthcare providers, fostering a sense of purpose among employees.

Company Website: doctify.com

📝 Enhancement Note: Company size and founding information have been integrated to provide context for the work environment and culture. The team structure and methodology are inferred based on standard practices for a product management role in a HealthTech SaaS company of this scale and funding.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Product Manager. It requires a solid foundation of experience (5+ years) and the ability to independently define strategy, manage roadmaps, and collaborate across departments. The focus on social and UX suggests a specialization within product management, offering a pathway to become a subject matter expert in user engagement and community platforms.

Reporting Structure: The Product Manager will likely report to a Head of Product or Director of Product. This structure provides mentorship and strategic guidance while allowing for significant autonomy in day-to-day product management activities. Collaboration will extend across Engineering, Design, Marketing, and Sales teams, requiring strong interpersonal and influencing skills.

Operations Impact: The Product Manager plays a crucial role in shaping Doctify's core offering – the platform that connects patients with doctors and doctors with peers. Success in this role directly impacts user acquisition, engagement, retention, and ultimately, Doctify's ability to build a trusted global network. The focus on social and UX features is critical for fostering community, driving network effects, and differentiating Doctify in a competitive market. This role contributes significantly to the company's growth and its mission to revolutionize healthcare transparency.

Growth Opportunities:

• Senior Product Manager/Lead Product Manager: Progression to managing larger product areas, more complex features, or a team of junior product managers.

• Product Management Specialization: Deepen expertise in specific areas like HealthTech product strategy, social platform growth, or user experience optimization.

• Cross-Functional Leadership: Opportunities to take on leadership roles in broader GTM initiatives or strategic projects.

• Transition to Product Leadership: Potential to move into Director or VP of Product roles within Doctify or other organizations.

• Domain Expertise Development: Become a recognized expert in the unique product challenges and opportunities within the HealthTech and online healthcare community space.

📝 Enhancement Note: This section is designed to provide a candidate with a clear understanding of where this role fits within a typical product career path and how their contributions will impact the business. It highlights potential growth trajectories and the strategic importance of the role, offering insights beyond just the daily tasks.

🌐 Work Environment

Office Type: As a telecommuting/remote role, the "office type" is virtual. Doctify likely fosters a culture of asynchronous communication and digital collaboration, utilizing a variety of online tools to connect team members.

Office Location(s): The role is based in Estonia, allowing for remote work within the country. Doctify also operates in 6 countries globally, suggesting a distributed team structure. While remote, there may be opportunities for occasional in-person team gatherings or retreats in other Doctify locations or at a central hub.

Workspace Context:

• Digital Collaboration Hub: Expect to work extensively through digital platforms like Slack, Zoom, Microsoft Teams, or similar for communication and collaboration.

• Productivity Tools: Access to a suite of digital tools for project management, documentation, design collaboration, and data analysis.

• Asynchronous Workflows: A culture that supports working across different time zones and allows for flexibility, with clear documentation and communication protocols to ensure team alignment.

• Global Team Interaction: Opportunities to collaborate with colleagues from various international offices, offering diverse perspectives and a global outlook.

Work Schedule:

• This is a full-time role, generally aligned with a standard 40-hour work week. While remote work offers flexibility, candidates should expect to be available during core European business hours to facilitate seamless collaboration with the primary team and stakeholders. The specific schedule may be flexible, but consistent communication and responsiveness are key.

📝 Enhancement Note: This section clarifies the implications of a remote role, focusing on the digital tools and collaborative styles that will be prevalent. It also addresses the potential for global team interaction, which is a significant aspect of working for a company with international operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and interest in Doctify's mission.

• Hiring Manager Interview: A more in-depth discussion with the hiring manager (likely Head of Product) focusing on product management experience, strategic thinking, and domain knowledge. Expect questions around roadmap development and user research.

• Product Case Study/Challenge: Candidates will likely be given a take-home assignment or an in-interview case study. This will assess their ability to analyze a problem, propose solutions, define KPIs, and outline a product strategy, often with a focus on social/UX aspects relevant to Doctify.

• Cross-Functional Team Interviews: Interviews with key stakeholders from Engineering, Design, Marketing, or Sales to evaluate collaboration skills, technical understanding, and ability to work with diverse teams.

• Final Interview/Executive Round: A discussion with a senior leader (e.g., CPO, CEO) to assess strategic alignment, leadership potential, and overall fit with Doctify's vision and values.

Portfolio Review Tips:

• Curate for Relevance: Select 3-5 of your strongest projects that best demonstrate your experience in social product development, UX/UI optimization, data-driven decision-making, and cross-functional collaboration.

• Structure Your Case Studies: For each project, clearly outline: The Problem, Your Role & Responsibilities, The Solution (Strategy, Design, Features), The Execution Process (including collaboration), The Results (quantified with KPIs), and Key Learnings.

• Highlight Social & UX Impact: Explicitly detail how your work improved user engagement, satisfaction, community interaction, or trust for patients and providers. Use visuals where appropriate (wireframes, mockups, dashboards).

• Quantify Your Achievements: Wherever possible, use metrics and data to demonstrate the impact of your product initiatives (e.g., "Increased user engagement by X%", "Reduced user drop-off by Y%", "Improved NPS score by Z points").

• Practice Your Presentation: Be prepared to walk through your portfolio confidently, articulating your thought process, decisions, and outcomes clearly and concisely.

Challenge Preparation:

• Understand Doctify's Business: Research Doctify's mission, target audience (patients and healthcare providers), existing products, and competitive landscape.

• Focus on Social & UX: Anticipate challenges that require you to think about building communities, enhancing trust through reviews, improving user onboarding, or designing intuitive interfaces for healthcare professionals.

• Think Data-Driven: Be ready to define relevant KPIs, explain how you would measure success, and use data to justify your recommendations.

• Articulate Your Process: Clearly explain your step-by-step approach to problem-solving, from understanding the problem to proposing and validating solutions.

• Prepare Questions: Have thoughtful questions ready for the interviewers about the product strategy, team dynamics, and company culture.

📝 Enhancement Note: This section provides practical, actionable advice for candidates, breaking down the typical interview process and offering specific strategies for portfolio preparation and case study presentation, tailored to the role's focus on social and UX within HealthTech.

🛠 Tools & Technology Stack

Primary Tools:

• Product Management Platforms: Jira, Confluence, Productboard, Aha!, Asana (for roadmap planning, backlog management, sprint tracking, and documentation).

• Collaboration Suites: Slack, Microsoft Teams (for real-time communication, team discussions, and asynchronous updates).

• Video Conferencing: Zoom, Google Meet (for remote meetings, user interviews, and stakeholder presentations).

Analytics & Reporting:

• Web & Product Analytics: Google Analytics, Mixpanel, Amplitude, Heap (for tracking user behavior, engagement metrics, conversion funnels, and A/B test results).

• Data Visualization/BI Tools: Tableau, Looker, Power BI (for creating dashboards, analyzing trends, and reporting on KPIs to stakeholders).

• CRM Data Insights: Salesforce, HubSpot (to understand customer segments, sales cycles, and customer success metrics, especially for provider-facing features).

CRM & Automation:

• CRM Systems: Salesforce, HubSpot (for managing healthcare provider relationships, sales pipelines, and customer data).

• Customer Data Platforms (CDPs): Potentially used for unifying user data across different touchpoints for better segmentation and personalized experiences.

• Survey & Feedback Tools: SurveyMonkey, Typeform, UserTesting.com (for gathering direct user feedback, conducting usability tests, and performing market research).

📝 Enhancement Note: This list of tools is a compilation of commonly used software in product management, particularly within SaaS and HealthTech companies. It covers areas from planning and communication to analytics and customer relationship management, reflecting a comprehensive tech stack that a Product Manager would likely interact with.

👥 Team Culture & Values

Operations Values:

• Trust & Transparency: As a healthcare platform, building and maintaining trust with both patients and providers is paramount. This value translates into a commitment to data integrity, clear communication, and ethical product development.

• User-Centricity: A deep-seated belief in prioritizing the needs and experiences of users (patients and healthcare providers) in all product decisions and development efforts.

• Collaboration & Teamwork: Fostering an environment where cross-functional teams work together seamlessly, sharing knowledge and supporting each other to achieve common goals. This is crucial for a distributed team.

• Innovation & Agility: Embracing a forward-thinking mindset to drive digital transformation in healthcare, coupled with the ability to adapt quickly to evolving market needs and user feedback.

• Impact & Purpose: A shared drive to make a tangible positive impact on healthcare delivery and patient outcomes worldwide, connecting individual contributions to a larger mission.

Collaboration Style:

• Digital-First Communication: Primarily relying on digital tools for communication, with a strong emphasis on clear, concise messaging and proactive updates.

• Asynchronous Workflows: Embracing asynchronous communication to accommodate different time zones and work styles, ensuring documentation and context are readily available.

• Data-Informed Discussions: Encouraging discussions grounded in data and user insights to drive objective decision-making and problem-solving.

• Constructive Feedback Culture: Promoting an environment where constructive feedback is welcomed and shared openly among team members to foster continuous improvement and learning.

• Cross-Functional Partnership: Actively seeking input and collaboration from other departments (Engineering, Design, Marketing, Sales) to ensure product alignment and successful Go-To-Market strategies.

📝 Enhancement Note: The culture and values are inferred based on Doctify's mission as a healthcare platform founded by doctors, combined with typical values of a global, funded tech company operating in a remote-first or hybrid model. These points highlight how an operations professional can align with and contribute to the company's ethos.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Diverse User Needs: Effectively catering to the distinct needs and expectations of both patients seeking care and healthcare providers seeking professional validation and networking opportunities.

• Navigating HealthTech Regulations: Ensuring product development adheres to relevant healthcare data privacy regulations (e.g., GDPR, HIPAA if applicable in certain markets) and industry standards.

• Building Trust in a Digital Healthcare Space: Overcoming potential skepticism and establishing Doctify as a highly credible and trustworthy platform for healthcare information and connections.

• Driving Network Effects: Strategically designing features that encourage user adoption and interaction to create a strong network effect, which is vital for platform growth.

• Adapting to Rapid Technological Change: Staying abreast of evolving technologies in AI, data analytics, and user experience design to maintain a competitive edge.

Learning & Development Opportunities:

• HealthTech Product Specialization: Deepen expertise in the unique challenges and opportunities within the HealthTech product landscape.

• Social Platform Growth Strategies: Gain advanced knowledge in building and scaling online communities and social features.

• Advanced UX/UI Techniques: Develop sophisticated skills in user research, interaction design, and creating seamless digital experiences.

• Data Analytics & AI Applications: Explore how to leverage advanced analytics and emerging AI technologies to enhance product offerings and user insights.

• Global Product Management: Gain experience managing products for a global user base, understanding cultural nuances and localization requirements.

• Leadership & Mentorship: Opportunities to mentor junior team members or take on leadership roles within product initiatives.

📝 Enhancement Note: Challenges are identified based on the specific industry (HealthTech), the product focus (social/UX), and the nature of a global platform. Growth opportunities are framed to align with potential career progression and skill development relevant to a Product Manager in this domain.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to define a product strategy for a new feature or product. What was your process, and what were the key outcomes?" (Focus on your strategic thinking, market analysis, and roadmap definition.)

• "How would you approach building a community feature for healthcare professionals on Doctify? What are the key considerations and potential pitfalls?" (Assess your understanding of social dynamics, user engagement, and industry-specific challenges.)

• "Walk me through how you've used user research to identify a critical product improvement or a new feature opportunity." (Highlight your user empathy, research methodologies, and ability to translate insights into action.)

Company & Culture Questions:

• "What excites you most about Doctify's mission and our role in the healthcare industry?" (Demonstrate your alignment with the company's purpose and your passion for HealthTech.)

• "How do you ensure effective collaboration with engineering and design teams, especially in a remote environment?" (Assess your teamwork, communication, and remote collaboration skills.)

• "Describe a situation where you had to manage conflicting priorities or stakeholder demands. How did you resolve it?" (Evaluate your prioritization skills, stakeholder management, and ability to navigate complex situations.)

Portfolio Presentation Strategy:

• Tell a Story: Frame each project as a narrative: the challenge, your approach, the solution, and the impact.

• Focus on "Why" and "How": Clearly articulate the rationale behind your decisions and the specific methods you employed.

• Quantify Everything: Use data and metrics to demonstrate the tangible results and ROI of your work.

• Highlight Social/UX Wins: Emphasize how your contributions improved user experience, fostered community, or built trust.

• Be Prepared for Deep Dives: Anticipate follow-up questions on technical feasibility, trade-offs, and alternative solutions.

• Tailor to Doctify: Connect your past experiences and portfolio examples to Doctify's specific challenges and opportunities.

Challenge Preparation:

• Deconstruct the Prompt: Thoroughly understand the problem statement, target users, and desired outcomes.

• Define Scope & Assumptions: Clearly state any assumptions you make and the scope of your proposed solution.

• Outline a Phased Approach: Break down your solution into manageable phases, prioritizing core features for an initial launch.

• Define Success Metrics: Identify the key KPIs you would track to measure the success of your proposed solution.

• Consider Trade-offs: Discuss potential challenges, risks, and trade-offs associated with your proposed approach.

• Practice Presenting: Rehearse your presentation to ensure clarity, conciseness, and confidence.

📝 Enhancement Note: This section provides targeted interview preparation advice, including example questions that probe for specific skills relevant to a Product Manager role with a social and UX focus in HealthTech. It also offers concrete strategies for presenting a portfolio and tackling potential case studies.

📌 Application Steps

To apply for this Product Manager position:

• Submit your application through the provided link on Workable.

• Customize Your Resume: Tailor your resume to highlight your experience in product management, social product development, UX/UI expertise, data-driven decision-making, and cross-functional collaboration, using keywords from the job description.

• Prepare Your Portfolio: Select 3-5 key projects that best showcase your abilities in strategy development, user-centric design, social feature implementation, and measurable impact. Ensure each case study clearly outlines the problem, your solution, process, and results.

• Research Doctify: Thoroughly understand Doctify's mission, product offerings, target audience (patients and healthcare providers), and competitive landscape. Familiarize yourself with their existing social features and user experience.

• Practice Your Narrative: Be ready to articulate your product philosophy, your approach to user research, and how you drive product strategy. Practice presenting your portfolio and answering common product management interview questions, focusing on your experience with social and UX aspects.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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