Product Manager (Social & UX focus)

📍 Job Overview

Job Title: Product Manager (Social & UX focus)

Company: Doctify

Location: Romania

Job Type: FULL_TIME

Category: Product Management / GTM Operations

Date Posted: March 15, 2026

Experience Level: 5-10 Years

Remote Status: Remote

🚀 Role Summary

• Drive product strategy and roadmap development for Doctify's social and networking features, focusing on user engagement and platform growth.

• Lead user research initiatives to gather insights from patients and healthcare providers, translating feedback into actionable product enhancements.

• Foster strong cross-functional collaboration with engineering, design, marketing, and sales teams to ensure successful product development and launch cycles.

• Define, track, and analyze key performance indicators (KPIs) to measure product success and inform iterative improvements aligned with GTM objectives.

• Conduct comprehensive market research to identify industry trends, competitive landscapes, and user behaviors, maintaining Doctify's competitive edge.

📝 Enhancement Note: This role is positioned within Product Management but has significant overlap with GTM Operations due to its focus on user engagement, platform growth, and cross-functional collaboration with sales and marketing. The emphasis on social and networking features suggests a strategic need to build community and network effects, which directly impacts go-to-market strategies.

📈 Primary Responsibilities

• Product Strategy & Roadmap Development: Define, prioritize, and manage the product roadmap for social and networking features, ensuring alignment with Doctify’s overarching business goals, revenue targets, and user acquisition/retention strategies.

• User-Centric Design & Experience: Champion best practices in UX/UI patterns for seamless user journeys across desktop and mobile platforms, ensuring intuitive and engaging experiences for both patients and healthcare providers.

• Data-Driven Insights & Iteration: Lead the collection and analysis of user feedback, behavioral data, and market intelligence to identify opportunities for feature enhancement, usability improvements, and overall experience optimization, driving a continuous iteration cycle.

• Cross-Functional Execution & Alignment: Collaborate closely with engineering, design, marketing, sales, and customer success teams to translate product vision into tangible releases, ensuring clear communication, shared understanding, and effective execution of product initiatives.

• Performance Monitoring & Optimization: Establish, track, and report on key performance indicators (KPIs) and product metrics (e.g., engagement rates, network growth, user satisfaction), utilizing data to inform future product decisions and optimize performance against GTM objectives.

• Market & Competitive Analysis: Conduct ongoing research into healthcare technology trends, social networking best practices, and competitor activities to inform product strategy and maintain Doctify's innovative edge in the market.

• Stakeholder Communication & Alignment: Effectively communicate product strategy, roadmap updates, user insights, and performance metrics to internal and external stakeholders at all levels, fostering transparency and securing buy-in.

📝 Enhancement Note: The responsibilities highlight a strong need for product managers who can bridge the gap between user needs and business objectives, with a particular emphasis on building network effects and driving engagement through social features. This requires a deep understanding of user behavior and effective cross-functional communication, crucial for GTM success.

🎓 Skills & Qualifications

Education:

Experience:

• 5+ years of progressive experience in product management, with a proven track record of launching and scaling successful products, preferably within HealthTech, SaaS, or consumer-facing platforms.

Required Skills:

• Product Strategy & Roadmap Management: Ability to define a clear product vision, build a compelling roadmap, and prioritize initiatives based on business value, user impact, and technical feasibility.

• User Research & UX/UI Expertise: Deep understanding of user-centered design principles, UX/UI best practices, and experience conducting qualitative and quantitative user research to inform product decisions.

• Cross-functional Collaboration & Communication: Exceptional ability to work effectively with diverse teams (engineering, design, marketing, sales), articulate product vision, and influence stakeholders at all levels.

• Data Analysis & Metrics Driven: Strong analytical skills with proficiency in defining, tracking, and interpreting KPIs and product metrics to drive data-informed decision-making and performance optimization.

• Agile Product Development: Experience working within agile or iterative development methodologies, managing product backlogs, and collaborating closely with engineering teams.

• Market Research & Competitive Analysis: Ability to conduct thorough market research, identify trends, and analyze competitor strategies to inform product positioning and development.

Preferred Skills:

• Social Networking Systems Experience: Hands-on experience designing, developing, or managing products with social networking functionalities (e.g., profiles, connections, feeds, messaging, groups).

• HealthTech or SaaS Domain Expertise: Familiarity with the healthcare industry, regulatory considerations, or the SaaS business model.

• Mobile & Desktop Platform Experience: Proven ability to manage product development across both web and mobile applications.

• Proficiency in Product Management Tools: Experience with tools such as Jira, Confluence, Trello, Asana, or similar for backlog management and project tracking.

• Fluency in English: Essential for clear communication within a global team.

📝 Enhancement Note: The "Social Networking Systems Experience" is a critical differentiator, suggesting the company is heavily investing in building community and network effects. This aligns with GTM strategies that leverage virality and network effects for growth.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Product Strategy & Roadmap Examples: Showcase examples of product roadmaps you've developed, detailing how they aligned with business objectives and how priorities were determined.

• User Research & Persona Development: Include case studies of user research projects, demonstrating your process for gathering insights, creating user personas, and translating findings into product requirements.

• Product Launch & Iteration Case Studies: Present detailed case studies of successful product launches or feature iterations, highlighting the problem, your solution, the process, and the measurable outcomes (e.g., user growth, engagement metrics).

• Cross-functional Collaboration Scenarios: Briefly describe instances where you successfully collaborated with engineering, design, marketing, and sales teams to bring a product to market, emphasizing your role in ensuring alignment and driving execution.

• Metrics & KPI Dashboards: Provide examples of key performance indicators (KPIs) you've defined and tracked for products, ideally illustrating how you used this data to drive product improvements.

Process Documentation:

• Workflow Design & Optimization: Demonstrate experience in documenting and optimizing product development workflows, from ideation and research through to development, launch, and post-launch iteration.

• Agile Development Process Integration: Show understanding of how to integrate product management processes within agile development sprints, including backlog grooming, sprint planning, and retrospectives.

• Data Analysis & Reporting Standards: Illustrate your approach to data analysis for product insights and reporting, highlighting how you present findings and recommendations to stakeholders.

📝 Enhancement Note: For a Product Manager role with a GTM focus, the portfolio should emphasize not just the "what" and "how" of product development, but also the "why" and the impact on business growth. Demonstrating an understanding of how product features drive user acquisition, engagement, and retention is key.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive Salary: As outlined in the estimated range, reflecting your experience and contributions.

• Remote Work Flexibility: Opportunity to work from anywhere within Romania, promoting work-life balance and autonomy.

• Health & Wellness: Comprehensive health insurance coverage, potentially including mental health support and wellness programs.

• Professional Development: Budget or opportunities for conferences, training, certifications, and skill enhancement relevant to product management and the HealthTech industry.

• Equity/Stock Options: Potential for participation in company equity or stock option plans, aligning your success with the company's growth.

• Paid Time Off: Generous vacation days, public holidays, and sick leave.

• Team Events & Retreats: Opportunities for in-person team building and networking, fostering strong working relationships.

Working Hours:

• Standard full-time working hours, typically around 40 hours per week. Doctify likely offers flexibility in scheduling to accommodate different time zones and personal needs, provided core collaboration hours are met.

📝 Enhancement Note: Salary estimates are based on publicly available data for similar roles in Romania and consider factors like company funding and industry. Benefits are inferred based on common offerings for remote, tech-focused companies with a global presence and a commitment to employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: HealthTech / SaaS

Company Size: Doctify operates across 6 countries and has received over $30m in funding, indicating a growth-stage company likely employing between 50-250 individuals globally. This size offers a balance between established processes and the agility of a startup.

Founded: 2015, bringing over a decade of experience in the healthcare technology space.

Team Structure:

• Product Team: Likely organized into feature squads or product areas, with Product Managers working closely with dedicated engineering and design teams.

• Cross-functional Integration: Strong emphasis on collaboration between Product, Engineering, Design, Marketing, Sales, and Customer Success to ensure a unified approach to user experience and business growth.

• Reporting: This Product Manager will likely report to a Head of Product or Senior Product Lead, with direct interaction with C-suite executives given the company's growth stage.

Methodology:

• Agile Development: Doctify likely employs agile methodologies (Scrum, Kanban) for product development, emphasizing iterative releases and continuous feedback loops.

• Data-Driven Decision Making: A core principle, utilizing analytics to inform product strategy, measure success, and optimize user experiences.

• User-Centricity: A strong focus on understanding and serving the needs of both patients and healthcare providers, driven by verified reviews and endorsements.

Company Website: doctify.com

📝 Enhancement Note: Doctify's mission to build a trusted global network of healthcare providers suggests a company culture that values integrity, innovation, and collaboration. The focus on "doctors for doctors" implies a deep understanding of the healthcare professional's needs.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level to senior Product Manager position, requiring significant autonomy and strategic input. It's a crucial role for shaping user engagement and network growth, directly impacting the company's go-to-market success.

Reporting Structure: The Product Manager will likely report to a Head of Product or VP of Product, working within a product team that collaborates closely with engineering, design, marketing, and sales leadership.

Operations Impact: This role has a direct impact on revenue and business decisions by driving user acquisition, engagement, and retention through enhanced social and networking features. Success in this role can lead to increased platform usage, stronger network effects, and ultimately, greater market penetration and revenue generation.

Growth Opportunities:

• Product Leadership: Potential to grow into a Senior Product Manager, Group Product Manager, or Head of Product role, taking on more strategic responsibilities and managing larger product portfolios.

• Specialization: Deepen expertise in social product development, user experience design, or specific areas of HealthTech.

• Cross-functional Mobility: Opportunity to move into related GTM roles (e.g., Product Marketing Manager, Growth Manager) or operational strategy positions within the company.

• Mentorship: Gain experience mentoring junior product managers and contributing to the development of the product team's capabilities.

📝 Enhancement Note: The "Social & UX focus" suggests a strategic growth area for Doctify. Excelling in this role could position the candidate for leadership in scaling user networks and driving platform adoption, directly contributing to GTM success.

🌐 Work Environment

Office Type: Remote (TELECOMMUTE)

Office Location(s): Primarily based in Romania, with the flexibility to work from any location within the country.

Workspace Context:

• Autonomy & Flexibility: A remote work environment that emphasizes trust, autonomy, and flexibility in managing one's schedule and workspace.

• Digital Collaboration Tools: Reliance on modern digital collaboration tools (e.g., Slack, Zoom, Notion, Google Workspace) for seamless communication and teamwork across distances.

• Global Team Interaction: Opportunities to collaborate with colleagues from diverse international backgrounds, fostering a global perspective.

Work Schedule:

• Full-time, typically 40 hours per week. While remote, adherence to core business hours for team collaboration and meetings is expected. Flexibility is often provided for personal needs, as long as productivity and team coordination are maintained.

📝 Enhancement Note: The remote nature of the role necessitates strong self-discipline, excellent communication skills, and proficiency with remote collaboration tools. This environment is ideal for operations professionals who thrive on autonomy and efficient digital workflows.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter or hiring manager to assess basic qualifications, motivations, and cultural fit.

• Hiring Manager Interview: In-depth discussion with the hiring manager (likely a Head of Product) focusing on product management philosophy, experience, and strategic thinking.

• Product Case Study/Challenge: A practical exercise where candidates are asked to analyze a product problem, propose solutions, and present their strategy and rationale. This might involve designing a new feature or improving an existing one, with a focus on social/UX aspects.

• Cross-functional Panel Interview: Interviews with representatives from engineering, design, marketing, and/or sales to assess collaboration skills, technical understanding, and ability to work with diverse teams.

• Final Interview: Potentially with a senior leader (e.g., CPO, CEO) to discuss overall vision, strategic alignment, and long-term potential.

Portfolio Review Tips:

• Highlight Social & UX Impact: Ensure your portfolio clearly showcases projects where you've had a significant impact on user engagement, social features, or user experience improvements.

• Quantify Results: For each case study, present clear, quantifiable results using metrics relevant to product growth, engagement, and user satisfaction (e.g., % increase in user retention, growth in active users, improved NPS).

• Structure Your Narrative: For each project, clearly articulate the problem, your approach, the process you followed (especially cross-functional collaboration), the solutions implemented, and the measurable outcomes.

• Tailor to Doctify's Mission: Connect your experience and portfolio examples to Doctify's mission of building trust and transparency in healthcare and fostering a global network.

Challenge Preparation:

• Understand Doctify's Product: Thoroughly research Doctify's current platform, its target users (patients and providers), and its competitive landscape.

• Focus on Social & Engagement: Prepare to discuss strategies for building and scaling social features, driving user engagement, and fostering community within a healthcare context.

• Practice UX/UI Principles: Be ready to articulate your understanding of UX/UI best practices and how they apply to healthcare platforms.

• Data Storytelling: Practice presenting data in a clear, concise, and compelling manner, demonstrating how you use metrics to inform decisions and communicate impact.

📝 Enhancement Note: The interview process emphasizes practical application and cross-functional collaboration, reflecting the demands of a product role with GTM implications. A strong portfolio that highlights social/UX impact and quantifiable results will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Product Management Software: Jira, Confluence, Asana, Trello, Productboard, or similar for backlog management, roadmap planning, and documentation.

• Analytics & Data Visualization: Google Analytics, Mixpanel, Amplitude, Tableau, Looker, or similar for tracking user behavior, product performance, and generating insights.

• Prototyping & Design Tools: Figma, Sketch, Adobe XD, InVision, or similar for wireframing, prototyping, and collaborating with design teams.

• Collaboration & Communication: Slack, Microsoft Teams, Zoom, Google Meet for real-time communication and virtual meetings.

Analytics & Reporting:

• Web & Mobile Analytics: Tools to track user journeys, feature adoption, conversion funnels, and engagement metrics across platforms.

• Business Intelligence (BI) Tools: For creating dashboards and reports that communicate product performance to stakeholders and inform strategic decisions.

CRM & Automation:

• CRM Systems: Salesforce, HubSpot, or similar (though less directly managed by Product, understanding CRM data is beneficial for sales/marketing alignment).

• Marketing Automation Tools: Understanding how product features integrate with marketing campaigns and user communication strategies is advantageous.

• User Feedback Platforms: Tools for collecting and analyzing user feedback (e.g., SurveyMonkey, Typeform, Canny).

📝 Enhancement Note: Proficiency with a range of product management, analytics, and collaboration tools is expected. The ability to leverage data visualization tools for reporting on product performance is key for demonstrating impact to stakeholders.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of both patients and healthcare providers, driving product decisions based on user feedback and empathy.

• Data-Driven Innovation: A culture that embraces data as a guide for decision-making, experimentation, and continuous improvement in product development and GTM strategies.

• Collaboration & Transparency: Strong emphasis on open communication, shared ownership, and effective teamwork across all departments to achieve common goals.

• Integrity & Trust: Upholding the highest standards of integrity, especially within the healthcare sector, to build and maintain credibility with users and partners.

• Agility & Adaptability: The ability to thrive in a fast-paced, evolving environment, embracing change and iterating quickly based on market feedback and business needs.

Collaboration Style:

• Cross-functional Partnership: A highly collaborative approach where product managers work as integral partners with engineering, design, marketing, and sales, fostering a shared sense of responsibility for product success.

• Feedback Integration: An open culture for giving and receiving constructive feedback, used to refine product strategies, improve processes, and enhance team dynamics.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings across teams to foster collective growth and elevate the overall product and GTM capabilities.

📝 Enhancement Note: Doctify's values likely reflect a blend of healthcare ethics and agile tech company culture. Emphasizing collaboration and data-driven decision-making will resonate well in this environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs vs. Business Goals: Effectively prioritizing features that serve diverse user needs (patients, providers) while aligning with Doctify's aggressive growth and revenue objectives.

• Scaling Social Features: Designing and implementing social and networking features that scale effectively, maintain user engagement, and build strong network effects within the competitive HealthTech landscape.

• Navigating HealthTech Regulations: Understanding and adhering to healthcare industry regulations and data privacy standards (e.g., GDPR, HIPAA if applicable) while innovating.

• Remote Collaboration Dynamics: Ensuring seamless communication and cohesive teamwork in a fully remote, international environment, overcoming potential time zone and cultural differences.

Learning & Development Opportunities:

• Deep Dive into HealthTech: Gain specialized knowledge and experience in the rapidly evolving HealthTech industry and its unique challenges.

• Social Product Expertise: Develop advanced skills in designing, launching, and optimizing social features, community building, and network growth strategies.

• Cross-Cultural Product Management: Enhance skills in managing products and collaborating with teams in a global, multicultural setting.

• Leadership Development: Opportunities for formal and informal leadership training, mentorship, and taking on increasing responsibilities within the product organization.

📝 Enhancement Note: This role offers a significant opportunity to shape a core growth area for Doctify. Successfully navigating the challenges of scaling social features in HealthTech will provide invaluable experience and career advancement potential.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining the product strategy for Doctify's new social networking features, considering our mission to build trust in healthcare?"

  • Preparation: Focus on your framework for strategy development, how you'd incorporate user research, market analysis, and business objectives, and how you'd align with Doctify's mission.

• "Describe a time you had to make a difficult trade-off between competing feature requests or priorities. How did you decide, and what was the outcome?"

  • Preparation: Prepare a specific STAR-method (Situation, Task, Action, Result) example that demonstrates your decision-making process, data utilization, and stakeholder management.

• "How would you measure the success of social features on a platform like Doctify, and what KPIs would you prioritize?"

Company & Culture Questions:

• "What interests you most about Doctify and our mission in the HealthTech space?"

  • Preparation: Research Doctify's mission, values, recent news, and competitive landscape. Connect your personal values and career aspirations to the company's goals.

• "How do you approach collaborating with engineers and designers to bring a product vision to life?"

  • Preparation: Highlight your understanding of agile development, your communication style, and how you foster strong working relationships with technical and design teams.

• "Describe your experience working in a remote or globally distributed team environment."

Portfolio Presentation Strategy:

• Structure Your Narrative: For each key project in your portfolio, have a clear story: the problem, your role/approach, the solution, the process (especially cross-functional), and the quantifiable results.

• Focus on Social/UX Impact: Emphasize projects where you directly influenced user engagement, community building, or significantly improved user experience.

• Data Visualization: Be prepared to walk through any data or metrics you present, explaining what they mean and how they informed your decisions or demonstrated success.

• Be Ready for Deep Dives: Anticipate questions about your specific contributions, challenges faced, and alternative approaches you considered.

📝 Enhancement Note: The interview process will likely assess not only your product management skills but also your ability to contribute to Doctify's growth and GTM strategy through effective social and UX product development.

📌 Application Steps

To apply for this Product Manager position:

• Submit your application through the provided Workable link.

• Tailor Your Resume: Highlight experience in product management, social networking systems, UX/UI, and working with cross-functional teams. Quantify achievements with relevant metrics.

• Curate Your Portfolio: Select 2-3 key projects that best demonstrate your skills in social product development, user research, and driving user engagement. Ensure clear articulation of problems, solutions, processes, and measurable outcomes.

• Prepare Your Case Study: Practice presenting a product case study, focusing on a social/UX challenge and how you would approach it for Doctify. Be ready to discuss KPIs and GTM implications.

• Research Doctify: Understand their mission, platform, target users, and competitive positioning to articulate your interest and how you can contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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