Product Manager (Social & UX focus)

📍 Job Overview

Job Title: Product Manager (Social & UX Focus)

Company: Doctify

Location: Croatia (Remote)

Job Type: Full-Time

Category: Product Management / GTM Operations

Date Posted: March 15, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive the strategic vision and roadmap for Doctify's social and user experience (UX) product initiatives, with a focus on enhancing trust and transparency in healthcare.

• Lead comprehensive user research and insights gathering from both patients and healthcare providers to inform product development and optimization.

• Foster seamless cross-functional collaboration between engineering, design, marketing, and sales teams to ensure effective product execution and delivery of user value.

• Define, monitor, and analyze key performance indicators (KPIs) to measure product success, guide data-driven decision-making, and drive continuous improvement.

• Leverage a strong understanding of social networking systems and best-in-class UX/UI patterns to create intuitive and engaging user journeys across desktop and mobile platforms.

📝 Enhancement Note: While the core role is Product Management, the emphasis on social products, user engagement, and cross-functional collaboration with GTM teams (marketing, sales) places this role firmly within the GTM Operations sphere, focusing on how product features drive user adoption, retention, and overall market success. The remote nature within Croatia also suggests a need for strong operational independence and communication skills.

📈 Primary Responsibilities

• Product Strategy & Roadmap Development: Define, articulate, and manage the product roadmap, ensuring alignment with Doctify's overarching business objectives for growth, user engagement, and service enhancement within the healthcare sector.

• User-Centric Product Design: Lead user research initiatives, including qualitative interviews, surveys, and usability testing, to deeply understand patient and provider needs, pain points, and behaviors, translating these insights into actionable product requirements.

• Social Product Innovation: Conceptualize, design, and iterate on social and networking features that foster community, enhance professional connections among healthcare providers, and improve patient-provider interactions, with a keen eye on user experience and adoption.

• Cross-Functional Execution: Collaborate closely with engineering, design, marketing, sales, and customer success teams to ensure the successful development, launch, and iteration of product features, acting as a central point of communication and alignment.

• Performance Measurement & Optimization: Establish robust KPIs and metrics to track product performance, user engagement, and the impact of social features. Analyze data to identify trends, opportunities for improvement, and measure ROI on product investments.

• Market & Competitive Analysis: Conduct ongoing market research and competitive analysis within the HealthTech and consumer platform spaces to identify emerging trends, best practices, and opportunities to differentiate Doctify's offerings.

• Stakeholder Communication: Effectively communicate product vision, strategy, progress, and user insights to internal stakeholders at all levels, including executive leadership, ensuring transparency and buy-in.

📝 Enhancement Note: The responsibilities highlight a strong focus on user acquisition and engagement, which are critical GTM operations functions. The emphasis on social products and networking directly impacts how Doctify acquires and retains users, making this role instrumental in driving top-line growth.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Business, Computer Science, Human-Computer Interaction, or a related field (or equivalent practical experience).

Experience: 5+ years of progressive experience in Product Management, with a significant portion focused on social products, user experience (UX), or consumer-facing platforms. Prior experience in HealthTech, SaaS, or similar regulated industries is highly desirable.

Required Skills:

• Product Strategy & Roadmap: Proven ability to define and execute a compelling product strategy and roadmap that aligns with business goals.

• User Research & UX Expertise: Deep understanding of user-centered design principles, UX/UI best practices, and proficiency in conducting user research (interviews, surveys, usability testing).

• Social Product Development: Demonstrable experience in developing and launching features for social networking systems, community platforms, or engagement-driven products.

• Data-Driven Decision-Making: Strong analytical skills with a proven track record of using data, metrics, and KPIs to inform product decisions and measure success.

• Cross-Functional Leadership: Ability to effectively lead and collaborate with diverse teams (Engineering, Design, Marketing, Sales) in an agile environment.

• Communication & Presentation: Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and persuasively to various audiences.

• Problem-Solving: Strong analytical and problem-solving abilities, with a knack for identifying user needs and translating them into viable product solutions.

• Fluency in English: Professional proficiency in English is essential for global communication.

Preferred Skills:

• Experience with A/B testing and experimentation frameworks for product optimization.

• Familiarity with healthcare regulations and compliance (e.g., HIPAA, GDPR).

• Experience working in a fast-paced, high-growth startup environment.

• Proficiency with product management tools such as Jira, Confluence, or similar.

• Understanding of SEO principles and their impact on product discoverability.

📝 Enhancement Note: The inclusion of "social networking systems" and a strong UX/UI focus indicates a need for a product manager who understands how to leverage community and user interaction to drive adoption and retention, key GTM metrics. The emphasis on data-driven decision-making and cross-functional collaboration with sales and marketing teams further aligns this role with GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Product Strategy & Roadmap Examples: Showcase documented product strategies, roadmaps, and prioritization frameworks that demonstrate a clear link between user needs, business objectives, and product outcomes.

• User Research & Insights Artifacts: Include examples of user research plans, personas, journey maps, and reports that illustrate how user insights were gathered, analyzed, and translated into product features.

• Social Product Case Studies: Present detailed case studies of social or community-focused products or features you have managed from ideation to launch, highlighting user engagement metrics, growth impact, and lessons learned.

• Data Analysis & KPI Tracking Examples: Provide examples of how you have defined KPIs, tracked product performance using analytics tools, and used data to drive product iterations and optimizations.

• Cross-Functional Collaboration Examples: Demonstrate experience in working with engineering, design, and GTM teams, perhaps through project plans, release notes, or examples of collaborative problem-solving.

Process Documentation:

• Agile Development Workflow: Showcase understanding and experience with agile methodologies (Scrum, Kanban) for product development, including backlog management, sprint planning, and retrospectives.

• User Feedback Loop Implementation: Document processes for collecting, organizing, and acting upon user feedback from various channels to ensure continuous product improvement.

• Go-to-Market (GTM) Collaboration Processes: Illustrate how you have worked with marketing and sales to define product launch strategies, create messaging, and ensure successful market adoption.

📝 Enhancement Note: For a role with a strong GTM component, a portfolio should clearly demonstrate the candidate's ability to translate product vision into market success. This includes showing how product features drive user acquisition, engagement, and retention, and how the candidate collaborates with GTM teams to achieve these outcomes.

💵 Compensation & Benefits

Salary Range: Given the remote nature in Croatia and the experience level (5-10 years), a competitive salary range would typically fall between €45,000 - €70,000 annually. This estimate is based on average salaries for Product Managers in Western and Central Europe with similar experience, adjusted for the Croatian market and the remote work arrangement. Factors such as specific skills, previous achievements, and the company's funding stage can influence the final offer.

Benefits:

• Remote Work Flexibility: Fully remote position allowing for work from anywhere within Croatia.

• Health & Wellness: Comprehensive health insurance package, potentially including dental and vision coverage.

• Professional Development: Budget for training, conferences, and certifications to support continuous learning and skill enhancement in product management and UX.

• Generous Paid Time Off: Ample vacation days, public holidays, and sick leave to ensure work-life balance.

• Stock Options/Equity: Potential for equity participation, aligning employee success with company growth, especially common in well-funded startups like Doctify.

• Team Events & Retreats: Opportunities for virtual team-building activities and potential in-person company retreats to foster camaraderie.

Working Hours: Standard full-time working hours, typically around 40 hours per week. While the role is remote, adherence to core business hours for team collaboration and stakeholder meetings across different time zones may be required. Flexibility is generally offered, allowing for adjustments to accommodate personal schedules, provided work is completed effectively and collaboratively.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for a remote Product Manager in Croatia with 5-10 years of experience. Actual compensation will depend on Doctify's specific compensation strategy, the candidate's qualifications, and market conditions.

🎯 Team & Company Context

🏢 Company Culture

Industry: HealthTech / SaaS. Doctify operates at the intersection of healthcare, technology, and data, aiming to build trust and transparency in medical services through a digital platform. This industry demands a high degree of accuracy, reliability, and user empathy.

Company Size: Doctify is a growing, well-funded startup (backed by $30m+ in funding) operating in 6 countries. This implies a dynamic, agile, and potentially fast-paced environment where individual contributions have a significant impact.

Founded: Founded in 2015, Doctify has established a presence and is actively expanding its global network, indicating a mature yet ambitious growth phase.

Team Structure:

• Product Team: Likely organized around specific product areas or user journeys, with Product Managers working closely with dedicated UX/UI Designers and Engineering teams.

• Cross-Functional Collaboration: Expect close partnerships with Marketing, Sales, and Customer Success teams, as product initiatives directly influence go-to-market strategies and customer satisfaction.

• Reporting: The Product Manager will likely report to a Head of Product or VP of Product, with direct dotted-line reporting or strong collaborative ties to GTM leadership.

Methodology:

• Agile Development: Doctify's fast-paced environment suggests an agile methodology (e.g., Scrum or Kanban) for product development, emphasizing iterative progress and continuous feedback.

• Data-Driven Insights: A strong reliance on data analytics for user behavior, market trends, and product performance to inform strategic decisions.

• User-Centric Design: A core philosophy of building products that meet the needs of both patients and healthcare providers, prioritizing usability and trust.

Company Website: https://www.doctify.com/

📝 Enhancement Note: Doctify's mission to build trust in healthcare through technology, combined with its startup DNA, suggests a culture that values innovation, user-centricity, and a collaborative spirit. The focus on social and UX aspects highlights a commitment to creating engaging and reliable digital experiences.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-to-senior level Product Manager position. It requires strategic thinking, ownership of significant product areas (social & UX), and the ability to influence cross-functional teams. It sits at the intersection of product development and GTM strategy, offering a unique blend of technical and market-facing responsibilities.

Reporting Structure: The Product Manager will likely report into a Product leadership role (e.g., Head of Product or VP of Product). They will work very closely with GTM leaders (Head of Marketing, Head of Sales) and their respective teams, as well as Engineering and Design leads.

Operations Impact: This role has a direct impact on Doctify's ability to attract, engage, and retain users (both patients and providers). By improving the social and UX aspects of the platform, the Product Manager will contribute significantly to:

• User Acquisition: Enhancing the platform's appeal and discoverability.

• User Engagement: Driving deeper interaction and community building.

• Provider Credibility: Strengthening the network effect and value proposition for healthcare professionals.

• Market Differentiation: Creating a unique and trusted experience in the HealthTech space.

Growth Opportunities:

• Product Leadership: Progression to Senior Product Manager, Group Product Manager, or Head of Product roles, managing larger product portfolios or teams.

• Specialization: Deepening expertise in HealthTech product management, social product strategy, or user experience.

• Cross-Functional Moves: Potential to move into GTM leadership roles (e.g., Product Marketing, Growth) given the strong emphasis on user engagement and market impact.

• Mentorship: Opportunities to mentor junior product managers and contribute to the growth of the product organization.

📝 Enhancement Note: The dual focus on social and UX within a GTM context presents a growth path that bridges traditional product development with customer acquisition and engagement strategies, offering a well-rounded career trajectory.

🌐 Work Environment

Office Type: This is a fully remote role, allowing employees to work from their preferred location within Croatia. This fosters autonomy and flexibility.

Office Location(s): While the role is remote, Doctify operates in 6 countries, suggesting a global team structure. The primary focus for this role is on candidates based in Croatia.

Workspace Context:

• Remote Collaboration Tools: Expect reliance on digital collaboration tools like Slack, Zoom, Google Workspace, etc., for communication and teamwork.

• Agile & Iterative Culture: The environment likely encourages rapid iteration, experimentation, and continuous learning.

• Cross-Functional Interaction: Opportunities to engage with a diverse set of colleagues across different departments and geographies, fostering a broad understanding of the business.

• Focus on Outcomes: As a remote role, emphasis will likely be placed on delivering results and meeting objectives rather than strict adherence to office hours or physical presence.

Work Schedule: While broadly full-time (approx. 40 hours/week), the remote nature offers flexibility. Core collaboration hours will likely be established to ensure overlap with key team members and stakeholders across different time zones, but the day-to-day structure can be adapted to individual needs.

📝 Enhancement Note: The remote aspect emphasizes the need for strong self-management, proactive communication, and comfort with digital collaboration tools, which are essential for effective GTM operations in a distributed team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and interest in the role and Doctify.

• Hiring Manager Interview: A deeper dive with the hiring manager (likely Head of Product) focusing on product management experience, strategic thinking, and understanding of social/UX product development.

• Technical/Case Study Interview: A practical exercise, potentially involving a product design challenge, roadmap prioritization scenario, or a deep dive into a past project related to social features or UX improvements. This may involve presenting to a panel.

• Cross-Functional Interview: A discussion with representatives from key collaborating teams (e.g., Engineering Lead, Marketing Lead) to assess collaboration skills and understanding of cross-functional dynamics.

• Final Interview: Potentially with a senior leader (e.g., CPO, CEO for a smaller company) to discuss vision, strategic alignment, and final fit.

Portfolio Review Tips:

• Highlight Social & UX Impact: Clearly showcase projects where you successfully improved user engagement, community building, or user experience through social features or UX enhancements. Quantify the impact with metrics.

• Demonstrate Strategic Thinking: Explain your product vision, how you developed the roadmap, and how your decisions aligned with business goals.

• Showcase Data-Driven Approach: Present examples of how you used data and user research to validate hypotheses, inform decisions, and measure success.

• Illustrate Cross-Functional Collaboration: Provide examples of how you effectively partnered with engineering, design, marketing, and sales teams.

• Tailor to Doctify: Reference Doctify's mission and current product offerings, explaining how your experience and approach would contribute to their goals in building trust and transparency in healthcare.

Challenge Preparation:

• Understand Doctify's Mission: Research Doctify's platform, target audience (patients and doctors), and their current market position.

• Social Product Ideation: Be prepared to brainstorm ideas for new social features or improvements to existing ones that would enhance user trust and community.

• UX Problem-Solving: Anticipate scenarios where you might need to diagnose and propose solutions for UX friction points on the platform.

• Metrics & ROI: Think about how you would measure the success of social and UX initiatives and articulate their business impact.

📝 Enhancement Note: Given the GTM implications of this role, expect interview questions that probe your understanding of user acquisition, engagement loops, and how product features contribute to revenue growth and market adoption.

🛠 Tools & Technology Stack

Primary Tools:

• Product Management Software: Jira, Confluence, Asana, Trello, Productboard, Aha! (for roadmap planning, backlog management, documentation).

• Analytics & Data Visualization: Google Analytics, Amplitude, Mixpanel, Tableau, Looker (for tracking user behavior, defining KPIs, and reporting on product performance).

• Prototyping & Design Tools: Figma, Sketch, Adobe XD, InVision (for collaborating with designers on UX/UI flows and prototypes).

• Collaboration Platforms: Slack, Microsoft Teams, Zoom (for real-time communication and virtual meetings).

• CRM & Marketing Automation (for GTM context): Salesforce, HubSpot (understanding how product integrates with sales and marketing efforts).

Analytics & Reporting:

• User Behavior Analytics: Amplitude, Mixpanel, Google Analytics.

• Data Warehousing/ETL: SQL, knowledge of data pipelines (beneficial for deeper analysis).

• Dashboarding Tools: Tableau, Power BI, Looker.

CRM & Automation:

• CRM: Salesforce, HubSpot (understanding data flow and user journeys).

• Product Analytics Integration: Experience integrating product usage data with CRM or marketing automation platforms.

📝 Enhancement Note: Proficiency in product analytics tools is crucial for measuring the impact of social and UX features, directly supporting GTM operations by providing insights into user adoption and engagement.

👥 Team Culture & Values

Operations Values:

• Trust & Transparency: Core to Doctify's mission, this value will permeate how product decisions are made, how data is handled, and how teams communicate.

• User-Centricity: A deep commitment to understanding and serving the needs of both patients and healthcare providers, ensuring the platform is intuitive, reliable, and valuable.

• Innovation & Agility: Embracing a mindset of continuous improvement, experimentation, and rapid adaptation to market changes and user feedback.

• Collaboration: Fostering a supportive and communicative environment where cross-functional teams work together effectively to achieve shared goals.

• Impact-Driven: Focusing on tangible outcomes and measurable results that contribute to Doctify's mission and business growth.

Collaboration Style:

• Proactive Communication: Expect a need for clear, consistent, and proactive communication, especially in a remote setting.

• Data-Informed Discussions: Debates and decisions will likely be grounded in data and user insights.

• Constructive Feedback: A culture that encourages open and honest feedback to drive product and team improvement.

• Cross-Functional Partnership: Strong emphasis on building relationships and working collaboratively with teams outside of product to ensure alignment and successful execution.

📝 Enhancement Note: The emphasis on "Trust & Transparency" and "User-Centricity" is particularly relevant for a HealthTech company with social features, as it directly impacts how users perceive and rely on the platform.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Patient & Provider Needs: Simultaneously catering to the diverse and sometimes conflicting needs of two distinct user groups (patients seeking care, providers offering it).

• Navigating Healthcare Regulations: Ensuring all product features and user journeys comply with stringent healthcare data privacy and security regulations.

• Driving Adoption of Social Features: Encouraging active participation and engagement within the social/networking aspects of the platform in a potentially sensitive industry.

• Remote Team Management: Maintaining strong team cohesion, effective communication, and a consistent culture across a distributed, international team.

• Rapid Iteration in a Complex Industry: Balancing the need for speed and innovation with the inherent complexities and safety requirements of the healthcare sector.

Learning & Development Opportunities:

• HealthTech Product Expertise: Deepen knowledge of the healthcare ecosystem, regulatory landscape, and specific challenges of building trust in medical services.

• Social Product Growth Strategies: Learn advanced techniques for driving user engagement, community building, and network effects in a specialized domain.

• Cross-Functional Impact: Gain experience in influencing and collaborating with GTM teams, understanding how product features directly drive business outcomes.

• Remote Leadership Skills: Develop skills in managing and collaborating effectively within a distributed team environment.

• Industry Conferences & Training: Access to relevant conferences, workshops, and online courses focused on product management, UX, and HealthTech.

📝 Enhancement Note: The challenges highlight the unique complexities of the HealthTech industry, especially when integrating social features. Overcoming these challenges provides significant opportunities for professional growth.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining the product strategy for Doctify's social features to increase provider engagement by 20% in the next year?" (Focus on strategic thinking, goal setting, and GTM alignment).

• "Describe a time you used user research to identify a critical UX issue. What was the issue, how did you identify it, and what was the outcome?" (Focus on user empathy, research methodology, and problem-solving).

Company & Culture Questions:

• "Why are you passionate about Doctify's mission to build trust in healthcare?" (Assess alignment with company values and mission).

• "How do you foster a collaborative environment when working with remote engineering and GTM teams?" (Evaluate collaboration style and remote work experience).

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by key themes (e.g., User Engagement, Platform Growth, UX Improvement) rather than just by project.

• Quantify Everything: For each project, clearly state the problem, your solution, the metrics you tracked, and the quantifiable results (e.g., "Increased user sign-ups by 15%", "Reduced customer support tickets by 10%").

• Tell a Story: For each case study, walk the interviewer through the "why," "what," and "how" of your involvement, highlighting your strategic thinking and decision-making process.

• Focus on GTM Relevance: Emphasize how your product decisions and features directly contributed to user acquisition, retention, or market adoption.

• Be Prepared for Deep Dives: Anticipate detailed questions about your contributions, challenges faced, and lessons learned for each project presented.

📝 Enhancement Note: Interview preparation should emphasize how product decisions directly support Doctify's business objectives and GTM strategy, particularly in building trust and driving user engagement within the healthcare context.

📌 Application Steps

To apply for this Product Manager position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your resume and cover letter to highlight your experience in social product management, UX design, HealthTech, and GTM collaboration. If possible, include a link to your online portfolio.

• Resume Optimization: Ensure your resume clearly articulates your achievements using quantifiable results, focusing on metrics related to user engagement, growth, and product adoption. Use keywords from the job description.

• Interview Preparation: Thoroughly review Doctify's website, mission, and recent news. Prepare specific examples from your past work that demonstrate your strategic thinking, user empathy, and ability to drive product success, especially in social and UX contexts.

• Company Research: Understand Doctify's target audience (patients and doctors), their competitive landscape, and how their social and UX initiatives contribute to their overall business goals and GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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