Product Manager (Social & UX focus)

📍 Job Overview

Job Title: Product Manager (Social & UX focus)

Company: Doctify

Location: Poland

Job Type: Full-Time

Category: Product Management / GTM Operations

Date Posted: March 15, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote (Poland-based)

🚀 Role Summary

• Drive the strategic vision and roadmap for Doctify's social and networking products, focusing on enhancing user engagement and building trust within the healthcare community.

• Lead user research initiatives to deeply understand the needs of both patients and healthcare providers, translating insights into actionable product improvements and new feature development.

• Foster strong cross-functional collaboration with engineering, design, marketing, and sales teams to ensure seamless product execution and successful market launches.

• Implement robust metrics and KPI tracking to monitor product performance, identify areas for optimization, and demonstrate the impact of product initiatives on business objectives.

• Conduct continuous market and competitor analysis to maintain a competitive edge and ensure Doctify's offerings remain innovative and aligned with evolving healthcare technology trends.

📝 Enhancement Note: This role is distinctly focused on the intersection of social product development and user experience within the HealthTech sector. The emphasis on "social and networking products" suggests a need for a Product Manager with a strong understanding of community building, user-generated content, and platform engagement strategies, particularly within a professional services context like healthcare. The GTM Operations category is added due to the inherent need for product managers to align product strategy with go-to-market execution, ensuring successful adoption and value realization.

📈 Primary Responsibilities

• Product Strategy & Roadmap Development: Define, articulate, and manage the product roadmap, ensuring alignment with Doctify’s overarching goals for platform growth, user engagement, and service excellence in the healthcare provider network.

• User Research & Insight Generation: Spearhead user research activities, including gathering and analyzing qualitative and quantitative feedback from patients and healthcare professionals to identify critical opportunities for new features, usability enhancements, and overall experience optimization.

• Cross-functional Execution & Alignment: Collaborate closely with engineering, UX/UI design, marketing, and sales teams to ensure effective execution of product initiatives, translating user needs and business objectives into prioritized development sprints and successful product releases that deliver tangible value.

• Performance Measurement & Analytics: Establish key performance indicators (KPIs) for product success, meticulously monitor product performance through data analysis, and leverage insights to inform iterative product enhancements and strategic decision-making.

• Market Intelligence & Competitive Analysis: Continuously research industry trends, competitor strategies, and evolving user behaviors within HealthTech and social platforms to refine Doctify’s product offerings and maintain a significant competitive advantage.

• Stakeholder Communication & Management: Effectively communicate product strategy, project updates, user insights, and performance metrics to stakeholders across all organizational levels, fostering alignment and securing necessary support for product initiatives.

• Social & Networking Feature Enhancement: Drive the design, development, and optimization of Doctify’s social and networking features, focusing on fostering meaningful connections, facilitating knowledge sharing among healthcare providers, and enhancing patient-provider interactions.

📝 Enhancement Note: The responsibilities have been expanded to emphasize the strategic and analytical components critical for a Product Manager. Specific focus has been added on the "social and networking products" aspect and the need to translate user insights into actionable product development, aligning with the role's core function of driving product strategy and execution.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 5 years of progressive experience in Product Management roles, with a strong preference for experience within HealthTech, SaaS, or consumer-facing platforms.

Required Skills:

• Product Strategy & Roadmap Management: Ability to define and execute a clear product vision and roadmap that aligns with company objectives and market opportunities.

• User-Centric Design & UX/UI Expertise: Deep understanding of best practices in UX/UI patterns for intuitive user journeys across desktop and mobile platforms, with a focus on creating engaging and seamless experiences.

• Data-Driven Decision-Making: Strong analytical skills with a demonstrated ability to leverage data, metrics, and user feedback to inform product decisions and prioritize development efforts.

• Cross-functional Collaboration & Leadership: Proven ability to work effectively with diverse teams (engineering, design, marketing, sales), influencing without direct authority and driving consensus.

• Market Research & Competitive Analysis: Skill in identifying market trends, understanding competitive landscapes, and translating this knowledge into strategic product positioning.

• Communication & Presentation Skills: Excellent verbal and written communication abilities, with a talent for presenting complex ideas and product strategies clearly and persuasively to various audiences.

• Social Networking Systems Experience: Hands-on experience with the principles and development of social networking platforms, community features, or professional networking tools.

• English Fluency: Professional fluency in English, both written and spoken.

Preferred Skills:

• Experience within the HealthTech industry or a deep understanding of healthcare systems and provider workflows.

• Proficiency with Agile development methodologies and product management tools (e.g., Jira, Confluence, product analytics platforms).

• Experience with A/B testing and experimentation frameworks for product optimization.

• Familiarity with data visualization tools and techniques for communicating product performance.

📝 Enhancement Note: The skills section has been refined to specifically highlight the "social and networking systems" requirement and to emphasize the data-driven and user-centric approaches essential for modern product management. The "preferred skills" section adds context relevant to the HealthTech and SaaS industries.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Product Strategy & Roadmap Examples: Showcase instances where you defined and executed product roadmaps, demonstrating strategic thinking, prioritization frameworks, and alignment with business goals. Evidence of adapting roadmaps based on market shifts or user feedback is highly valued.

• User Research & Insight Case Studies: Present case studies detailing your process for conducting user research, synthesizing findings, and translating them into concrete product features or improvements. Highlight how user empathy informed design decisions.

• Product Launch & Iteration Documentation: Include examples of products you've launched or significant feature iterations, detailing the go-to-market strategy, cross-functional team involvement, and post-launch performance analysis.

• Metrics & KPI Demonstration: Provide clear examples of key performance indicators (KPIs) you've defined and tracked for products, illustrating your ability to measure success, identify trends, and use data to drive product evolution. Quantify impact where possible.

• Social/Community Product Contributions: If applicable, showcase specific contributions to social networking features, community platforms, or user-generated content systems, highlighting your understanding of engagement drivers and moderation strategies.

Process Documentation:

• User Journey Mapping & Optimization: Demonstrate your ability to map complex user journeys, identify pain points, and propose data-backed solutions for optimization, particularly for patient-provider interactions and professional networking flows.

• Agile Development Workflow Integration: Illustrate your experience working within Agile/Scrum frameworks, including sprint planning, backlog grooming, and release management, showing how you collaborate with engineering teams to deliver iteratively.

• Cross-Functional Process Alignment: Provide examples of how you’ve established clear communication channels and collaborative processes with design, engineering, marketing, and sales to ensure cohesive product development and go-to-market execution.

📝 Enhancement Note: This section has been tailored to a Product Manager role, emphasizing the need for a portfolio that demonstrates strategic thinking, user focus, data-driven decision-making, and the ability to execute complex product initiatives. Specific calls for social/community product examples and user journey optimization are included.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: 120,000 - 170,000 PLN (Gross Monthly)

• Methodology: This estimate is based on market research for experienced Product Managers with 5-10 years of experience in Poland, considering the Tech/SaaS industry and the fully remote nature of the role. Rates can vary based on specific experience, skill set, and negotiation.

Benefits:

• Competitive Salary: A strong remuneration package reflecting your experience and contributions.

• Remote Work Flexibility: Opportunity to work fully remotely from anywhere within Poland, promoting work-life balance.

• Health & Wellness: Comprehensive health insurance package, potentially including dental and vision coverage, and access to wellness programs.

• Professional Development: Budget and opportunities for continuous learning, including conferences, training, and certifications relevant to product management and HealthTech.

• Generous Paid Time Off: Ample vacation days, public holidays, and sick leave to ensure personal well-being.

• Equity/Stock Options: Potential for stock options or other equity participation, aligning your success with Doctify's growth.

• Company-Wide Events: Opportunities to connect with colleagues through virtual or in-person team-building events.

Working Hours:

• Standard full-time hours, typically around 40 hours per week.

• Flexibility in daily scheduling is often provided, allowing individuals to manage their work hours effectively, provided core collaboration times are met and deliverables are achieved.

📝 Enhancement Note: Salary has been estimated based on Polish market data for a senior Product Manager in a remote Tech role. Benefits have been inferred based on typical offerings for such positions in European tech companies, with a focus on aspects attractive to remote employees and those in the HealthTech sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: HealthTech / Digital Health / SaaS

Company Size: 50-200 Employees (Based on LinkedIn data for Doctify)

Founded: 2015 (Based on company description)

Company Mission: To build the largest, most trusted global network of validated healthcare providers and experts, connecting patients with the right doctors and doctors with respected peers for better care worldwide.

Company Values: Boldness, Trust, Transparency, Community, Innovation. Doctify emphasizes a digital revolution in healthcare and a mission-driven approach.

Team Structure:

• Product Team: Likely structured around product areas or customer segments, with Product Managers working closely with dedicated UX/UI designers and Engineering teams.

• Cross-Functional Collaboration: Strong emphasis on working with Marketing to define go-to-market strategies, Sales to understand customer needs and adoption barriers, and Data Analytics for performance insights.

• Global Presence: Operates across 6 countries, suggesting a diverse and international team environment, with a need for clear communication across different regions and time zones.

Methodology:

• Agile Development: Likely utilizes Agile methodologies for product development, allowing for iterative releases and continuous improvement.

• Data-Informed Decision-Making: Strong reliance on user data, market research, and performance metrics to guide product strategy and feature development.

• User-Centric Design: A core focus on understanding and addressing the needs of both patients and healthcare providers to build trust and enhance care experiences.

Company Website: https://www.doctify.com/

📝 Enhancement Note: Company context has been synthesized from the provided description and common industry practices for HealthTech startups. The emphasis on "global platform built by doctors for doctors" highlights a unique value proposition and target audience that influences product strategy and team collaboration.

📈 Career & Growth Analysis

Operations Career Level: This Product Manager role is positioned at a mid-to-senior level, requiring substantial experience (5+ years) and the ability to independently define strategy, lead initiatives, and manage complex product lifecycles, particularly within specialized areas like social and UX.

Reporting Structure: The Product Manager will likely report to a Head of Product, VP of Product, or a similar senior product leadership role. They will work closely with Engineering Managers, Design Leads, and Marketing/Sales counterparts.

Operations Impact: The role's impact is direct and significant on Doctify's core mission. By enhancing the social and networking aspects of the platform, the Product Manager will influence:

• User Engagement & Retention: Driving more frequent and meaningful interactions between patients and providers, and among providers themselves.

• Platform Credibility & Trust: Strengthening Doctify's reputation through verified reviews and professional endorsements.

• Market Expansion & Growth: Enabling features that attract new users and encourage deeper platform adoption.

• Revenue Generation: Indirectly through increased user activity, stronger network effects, and improved service offerings that support Doctify's business model.

Growth Opportunities:

• Leadership Advancement: Potential to move into senior Product Manager roles, Group Product Manager, or lead specific product verticals as the company scales.

• Specialization Deepening: Opportunity to become a subject matter expert in HealthTech product management, social platforms, or UX strategy.

• Cross-Functional Mobility: Potential to transition into roles within Product Marketing, Growth Hacking, or Strategy, leveraging a deep understanding of the product and its market.

• Mentorship & Team Building: As the product team grows, opportunities to mentor junior product managers and contribute to building a strong product culture.

📝 Enhancement Note: This analysis focuses on the career trajectory and impact typical for a Product Manager in a growing HealthTech company. The "operations" lens is applied to how the product function contributes to the overall business operations and strategic objectives.

🌐 Work Environment

Office Type: Fully Remote (for Poland-based employees)

Office Location(s): While the role is remote within Poland, Doctify operates globally with offices in various countries (e.g., UK, Germany, USA). The remote nature emphasizes asynchronous communication and digital collaboration tools.

Workspace Context:

• Digital Collaboration Hub: The primary work environment will be digital, relying heavily on tools like Slack, Zoom, Microsoft Teams, and project management software (e.g., Jira) for communication and collaboration.

• Focus on Asynchronous Work: Given the global nature and remote setup, there's an expectation of effective asynchronous communication, clear documentation, and self-management to accommodate different time zones and working styles.

• Access to Tools: Employees are expected to have a reliable internet connection and a suitable home office setup. Doctify will likely provide necessary software licenses and potentially a budget for home office equipment.

• Team Interaction: Regular virtual team meetings, stand-ups, and social events will be crucial for maintaining team cohesion and fostering a sense of community despite the physical distance.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week) are expected.

• While remote work offers flexibility, adherence to core working hours for team collaboration and responsiveness to urgent issues will be necessary. Productivity is measured by output and impact rather than strict adherence to a 9-to-5 schedule.

📝 Enhancement Note: The work environment has been described with a focus on the implications of a fully remote role within a global company, highlighting the reliance on digital tools and asynchronous communication, which are critical operational aspects for remote teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter or HR representative to assess basic qualifications, cultural fit, and interest in the role and Doctify's mission.

• Hiring Manager Interview: A more in-depth discussion with the hiring manager (likely a Head of Product or similar) focusing on your product management experience, strategic thinking, and understanding of social/UX principles. Be prepared to discuss your approach to roadmap development and user research.

• Product Case Study / Challenge: You may be asked to complete a take-home assignment or present a case study during an interview. This could involve analyzing a product problem, proposing solutions, outlining a roadmap, or detailing how you'd approach a specific social feature enhancement.

• Cross-functional Interviews: Interviews with key stakeholders from engineering, design, and marketing/sales teams to assess your collaboration skills, technical understanding, and ability to work effectively in a cross-functional environment.

• Final Interview: Potentially a conversation with a senior leader (e.g., CPO, CEO) to discuss vision, company alignment, and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your most relevant projects that best showcase your experience in social product, UX, and driving user engagement. Prioritize impact and quantifiable results.

• Structure for Clarity: For each project, clearly outline the problem, your role and responsibilities, the process you followed (research, ideation, development, launch), the solutions implemented, and the measurable outcomes (KPIs, business impact).

• Highlight Social/UX Expertise: Emphasize how you translated user needs into compelling social features or improved UX flows. Use visuals (mockups, wireframes, user flow diagrams) where appropriate to illustrate your design thinking.

• Quantify Impact: Whenever possible, use numbers and metrics to demonstrate the success of your projects. For example, "Increased user engagement by X%," "Reduced user drop-off by Y%," or "Drove Z% increase in provider endorsements."

• Tailor to Doctify: Briefly explain how your experience and approach align with Doctify's mission and the specific challenges of the HealthTech industry.

Challenge Preparation:

• Understand the Problem: If given a case study, thoroughly analyze the prompt. Identify the core business objective and the user needs at play.

• Frame Your Approach: Clearly articulate your product management methodology and how you would tackle the challenge. This includes your approach to research, ideation, prioritization, and measurement.

• Focus on Social/UX: If the challenge relates to social features or user experience, demonstrate your understanding of user behavior, engagement loops, and community building principles.

• Be Data-Driven: Explain what data you would look for, how you would analyze it, and what metrics you would track to validate your solutions.

• Present Concisely: Practice presenting your findings and recommendations within a given time limit, focusing on clear communication and addressing all aspects of the prompt.

📝 Enhancement Note: This section provides actionable advice tailored to a Product Manager role, emphasizing the importance of a portfolio showcasing social/UX experience and a structured approach to case studies relevant to Doctify's HealthTech context.

🛠 Tools & Technology Stack

Primary Tools:

• Product Management Platforms: Jira, Confluence, Asana, Trello (for backlog management, sprint planning, documentation).

• Prototyping & Design Tools: Figma, Sketch, Adobe XD (for wireframing, mockups, UI design collaboration).

• User Feedback & Research Tools: SurveyMonkey, Typeform, UserTesting.com, Hotjar (for gathering qualitative and quantitative user insights).

Analytics & Reporting:

• Product Analytics: Google Analytics, Mixpanel, Amplitude, Pendo (for tracking user behavior, feature adoption, engagement metrics).

• Business Intelligence (BI) Tools: Tableau, Power BI, Looker (for creating dashboards and reports on product performance and business impact).

• CRM Data: Salesforce, HubSpot (understanding how product usage integrates with customer relationship data).

CRM & Automation:

• CRM: Salesforce, HubSpot (for understanding customer segments and sales interactions relevant to product adoption).

• Collaboration Suites: Slack, Microsoft Teams (for daily communication, team coordination, and cross-functional discussions).

• Documentation & Knowledge Sharing: Notion, Google Workspace (for creating and maintaining product documentation, company knowledge bases).

📝 Enhancement Note: This section outlines a typical technology stack for a Product Manager in a SaaS company, with a focus on tools used for product planning, user research, analytics, and collaboration. The inclusion of CRM data highlights the integration of product performance with business operations.

👥 Team Culture & Values

Operations Values:

• Trust & Transparency: Upholding the highest standards of integrity in all interactions with patients, providers, and colleagues. Openly sharing information and fostering an environment of psychological safety.

• User-Centricity: Placing the needs of patients and healthcare providers at the forefront of all product decisions and strategic planning.

• Innovation & Boldness: Encouraging creative problem-solving, embracing new technologies, and taking calculated risks to drive significant advancements in healthcare technology.

• Collaboration & Community: Fostering a supportive and inclusive team environment where diverse perspectives are valued, and collective success is prioritized. Actively building the global healthcare community.

• Data-Driven Excellence: Committing to using data and evidence to inform decisions, measure impact, and continuously optimize processes and products.

Collaboration Style:

• Cross-Functional Partnership: A highly collaborative approach, working closely with engineering, design, marketing, and sales to ensure aligned product development and successful go-to-market strategies.

• Open Communication: Encouraging direct, honest, and constructive feedback among team members to foster continuous improvement and problem-solving.

• Agile & Iterative: Embracing an iterative approach to product development, with regular feedback loops and adaptability to changing requirements and market conditions.

• Global Teamwork: Adapting communication and collaboration strategies to effectively work with a diverse, international team across different time zones and cultural backgrounds.

📝 Enhancement Note: The company values and collaboration style have been extrapolated from Doctify's mission statement and general descriptions of progressive tech companies. This section aims to provide insight into the expected working dynamics and cultural norms for operations and product teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Diverse User Needs: Effectively catering to the distinct needs and expectations of both patients seeking care and healthcare providers seeking professional growth and networking opportunities.

• Navigating HealthTech Regulations: Understanding and adhering to the complex regulatory landscape in healthcare, ensuring product compliance while driving innovation.

• Driving Engagement in a Professional Network: Creating compelling social and networking features that encourage active participation and valuable interactions among busy healthcare professionals.

• Scaling a Global Platform: Managing product development and go-to-market strategies across multiple countries, each with unique market dynamics and user behaviors.

• Measuring Impact in a Mission-Driven Company: Quantifying the impact of product features on both business objectives and the core mission of improving healthcare globally.

Learning & Development Opportunities:

• HealthTech Product Specialization: Deepen expertise in the nuances of product management within the healthcare technology sector, including regulatory considerations and clinical workflows.

• Social Product & Community Building: Develop advanced skills in designing and managing engaging online communities and social features that foster professional connections.

• Data Science & Analytics for Product: Enhance capabilities in leveraging advanced analytics and data science to drive product strategy and inform complex decision-making.

• Leadership & Mentorship: Opportunities to grow into leadership roles, mentor junior team members, and contribute to the strategic direction of the product organization.

• Industry Exposure: Access to industry conferences, webinars, and networking events focused on HealthTech, product management, and digital innovation.

📝 Enhancement Note: Challenges and growth opportunities have been identified based on the specific context of a Product Manager role in a HealthTech company with a focus on social/networking features and a global reach.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining the product strategy for Doctify's new social networking features, considering our mission to build trust and transparency in healthcare?" (Focus on strategic thinking, mission alignment, user segmentation.)

• "Describe a time you had to balance conflicting user needs or priorities. How did you use data to make a decision and what was the outcome?" (Assess data-driven decision-making, prioritization skills, problem-solving.)

• "Walk me through your process for identifying and validating new product opportunities. How do you incorporate user research and market analysis?" (Examine research methodologies, product discovery process.)

Company & Culture Questions:

• "What excites you most about Doctify's mission and our approach to revolutionizing healthcare?" (Gauge genuine interest, cultural fit, understanding of company vision.)

• "How do you foster collaboration with engineering and design teams, especially in a remote work environment?" (Assess teamwork, communication skills, remote work adaptability.)

Portfolio Presentation Strategy:

• Start with the 'Why': Clearly articulate the problem your project solved and the business/user value it aimed to deliver. Connect it to Doctify's mission if possible.

• Detail Your Process: For each project, walk through your methodology – research, ideation, design, development, testing, and launch. Explain why you chose specific approaches.

• Show, Don't Just Tell: Use visuals (mockups, user flows, data charts) to illustrate your points. For social features, demonstrate how engagement loops were designed.

• Quantify Impact: Present key metrics and KPIs clearly. Explain how your work directly contributed to business goals or user satisfaction.

• Be Ready for Deep Dives: Anticipate questions about specific decisions, challenges encountered, and alternative approaches you considered.

📝 Enhancement Note: Interview preparation questions are crafted to probe key competencies for a Product Manager in this specific context, emphasizing strategic thinking, user empathy, data utilization, and collaboration, with a direct link to Doctify's HealthTech and social platform focus.

📌 Application Steps

To apply for this Product Manager position:

• Submit Your Application: Complete the application form through the provided link on Workable.

• Tailor Your Resume: Ensure your resume clearly highlights your 5+ years of product management experience, with specific emphasis on social product development, UX/UI, HealthTech/SaaS, and data-driven decision-making. Use keywords from the job description.

• Prepare Your Portfolio: Curate 2-3 strong case studies that showcase your ability to define product strategy, conduct user research, drive feature development (especially social/networking), and measure impact using data. Quantify your achievements and be ready to present them clearly.

• Research Doctify: Familiarize yourself with Doctify's mission, products, target audience, and recent news. Understand their competitive landscape and how your skills align with their goals.

• Practice Your Narrative: Be prepared to articulate your experience, your approach to product management, and your passion for healthcare technology during interviews. Practice presenting your portfolio and answering common product management interview questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.