Product Designer, Webflow (Remote)

📍 Job Overview

Job Title: Product Designer, Webflow Company: PolicyMe Location: Remote (Toronto-based preferred) Job Type: Full-time Category: Product Design / Marketing Operations Date Posted: August 11, 2025 Experience Level: Mid-Senior (5+ years) Remote Status: Remote Solely

🚀 Role Summary

• This role focuses on the end-to-end ownership of PolicyMe's marketing website, encompassing both design and development within the Webflow platform.
• The Product Designer, Webflow will be instrumental in translating business objectives and user needs into a compelling digital presence that drives growth and brand perception.
• It requires a blend of strong visual and UX design skills, coupled with hands-on proficiency in building and optimizing websites using Webflow.
• Collaboration with cross-functional teams, particularly Growth, SEO, and Performance Marketing, is critical to ensure the website effectively supports marketing campaigns and lead generation efforts.

📝 Enhancement Note: While titled "Product Designer," the core responsibilities and required skills heavily lean towards a specialized Webflow Designer/Developer role with a strong emphasis on marketing website optimization and growth initiatives. The "Product" aspect likely refers to the website as a product in itself, rather than a software product.

📈 Primary Responsibilities

• Marketing Website Ownership: Assume complete responsibility for the design, build, maintenance, and continuous improvement of PolicyMe's marketing website, ensuring an exceptional user experience and alignment with brand standards.
• Figma Design Execution: Translate marketing briefs, user feedback, and strategic goals into high-fidelity designs for landing pages, editorial content, partner showcases, and interactive tools within Figma.
• Webflow Development & Implementation: Utilize Webflow to build and deploy website pages, templates, and reusable components, ensuring efficient development workflows and adherence to the existing CMS structure.
• Cross-Functional Collaboration: Partner closely with Growth, SEO, and Performance Marketing teams to conceptualize, design, and build marketing campaigns, landing pages, and website enhancements that drive traffic and conversions.
• Quality Assurance & Release Management: Conduct thorough testing across various devices and browsers, troubleshoot any visual or functional defects, and manage website release cycles to ensure a polished and error-free user experience.
• Design System Enhancement: Contribute to the evolution of the marketing website's design system by identifying, designing, and implementing reusable components and patterns to improve consistency and development velocity.
• Performance Monitoring & Optimization: Analyze website performance metrics, conduct lightweight user research, and execute A/B tests on key pages to identify areas for UX and conversion rate optimization.
• External Partner Coordination: Effectively collaborate with external Webflow developers or agencies when complex custom functionalities or integrations beyond standard Webflow capabilities are required.
• SEO & Content Support: Implement design solutions that enhance content readability, user engagement, and technical SEO performance, working in tandem with the SEO and content teams.
• Innovation & Experimentation: Proactively research and propose innovative features, interactive elements, and AI-driven enhancements to elevate the website's overall user experience and effectiveness.

📝 Enhancement Note: The emphasis on "owning" the marketing website suggests a high degree of autonomy and accountability. The responsibilities highlight a need for both strategic design thinking and tactical execution within Webflow, bridging the gap between marketing goals and website implementation.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Design, Web Development, Human-Computer Interaction, or a related field is beneficial. Practical experience and a strong portfolio demonstrating relevant skills are prioritized over formal education. Experience: A minimum of 5 years of professional experience in Product Design, UX/UI Design, or a similar role, with a significant focus on web products or content-heavy digital platforms.

Required Skills:

• Webflow Expertise: Proven, hands-on experience designing, building, launching, and maintaining marketing websites using Webflow. This includes a deep understanding of its capabilities beyond basic CMS content entry.
• Figma Proficiency: Advanced skills in Figma for creating component-driven designs, wireframing, prototyping, and collaborating on design systems. A portfolio showcasing clean, user-centric, and conversion-aware design work is essential.
• Responsive & Accessible Design: Strong understanding and practical application of responsive design principles to ensure optimal viewing and interaction across all devices (desktops, tablets, mobile). Knowledge of web accessibility standards (WCAG) and best practices for inclusive design.
• HTML/CSS Fundamentals: Comfort and ability to make light HTML and CSS updates for precise styling, layout adjustments, and minor code-based enhancements within Webflow.
• Project & Priority Management: Demonstrated ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced, dynamic environment.
• Cross-functional Collaboration: Excellent communication, interpersonal, and teamwork skills, with a proven track record of working effectively with marketing, content, product, and other cross-functional teams.
• Problem-Solving Acumen: A proactive approach to identifying challenges, conceptualizing and proposing solutions, and driving projects from initial concept through to successful completion.

Preferred Skills:

• Startup/High-Growth Experience: Prior experience working within a startup or high-growth company, particularly within a marketing or growth-focused team, is highly desirable.
• SEO & Content Collaboration: Experience working closely with SEO specialists and content creators to develop high-performing, search-optimized web pages and content layouts.
• Conversion Rate Optimization (CRO): Exposure to and understanding of paid media landing page design principles, conversion rate optimization strategies, and A/B testing methodologies.
• Basic Technical SEO: Familiarity with technical SEO elements, such as site structure, page speed optimization, and schema markup, and how they relate to website design and development.

📝 Enhancement Note: The requirement for "proven Webflow experience" goes beyond basic familiarity; it implies a need for candidates who can independently manage and develop within the platform. The preference for startup experience suggests a need for adaptability and a hands-on approach.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: A dedicated section showcasing at least two significant marketing website projects built and managed in Webflow. This should clearly articulate your role, the project's goals, and the outcomes.
• Figma Design Process: Examples demonstrating your design process in Figma, including wireframes, user flows, component libraries, and high-fidelity mockups for web interfaces.
• Conversion-Focused Design: Designs that clearly illustrate an understanding of conversion principles, including effective calls-to-action, lead generation forms, and user journey mapping for marketing funnels.
• Responsive Design Examples: Visual evidence of how your designs adapt seamlessly across different screen sizes and devices, demonstrating a mastery of responsive design principles.
• Problem/Solution Case Studies: Brief case studies detailing specific design or development challenges encountered on a web project and how you approached and resolved them, highlighting your problem-solving skills and impact.

Process Documentation:

• Ability to articulate your design and development workflow, from brief interpretation to final launch and iteration, for web projects.
• Documentation of how you approach component-based design and development to ensure scalability and maintainability of web assets.
• Examples of how you have used data (analytics, A/B testing) to inform design decisions and drive website improvements.

📝 Enhancement Note: Applicants should be prepared to walk through their Webflow projects in detail, explaining their design rationale, build process, and the impact of their work on key performance indicators. The portfolio is the primary tool for assessing Webflow proficiency and design capabilities.

💵 Compensation & Benefits

Salary Range: Given the "5+ years" experience requirement, the "Remote in Toronto" location (indicating Canada-based), and the specialized skill set, a competitive salary range for a Product Designer with strong Webflow development skills in the Canadian market would typically fall between CAD $80,000 - $110,000 annually. This range can vary based on the candidate's specific experience, portfolio quality, and negotiation.

Benefits:

• Generous PTO: 20 vacation days per year, offering ample time for rest and rejuvenation.
• Stock Options: Access to company stock options, providing an opportunity to share in PolicyMe's growth and success.
• Comprehensive Benefits Plan: A robust health and dental benefits package to support employee well-being.
• Professional Development Resources: Access to a dedicated Learning & Development (L&D) budget to foster continuous skill enhancement and career growth, including an L&D budget and performance reviews twice a year.
• Remote-First Culture: The flexibility and autonomy of a remote-first work environment.
• In-Person Socials: Company-paid in-person social events for team bonding and networking, with the option to utilize the Toronto office space.

Working Hours: The role is presumed to be a standard full-time position, typically around 40 hours per week. PolicyMe's flexible, results-oriented environment suggests that while core hours may exist for collaboration, there is likely flexibility in daily scheduling as long as responsibilities are met and team needs are accommodated.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for specialized design and development roles in Canada, considering the remote nature and the specific tech stack (Webflow). The benefits package indicates a commitment to employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Insurtech (Insurance Technology). PolicyMe operates within the financial services sector, specifically modernizing the insurance industry through digital solutions. This market is characterized by significant disruption potential, evolving regulatory landscapes, and a strong focus on customer trust and data security. Company Size: PolicyMe is described as a "startup with big ambitions," indicating a growth-stage company. While exact numbers aren't provided in the input, typical startup growth phases suggest a team size that is likely between 50-200 employees, fostering a dynamic and agile work environment. Founded: Founded in 2018, PolicyMe has achieved significant growth, selling over $10 billion in insurance coverage, positioning it as a rapidly scaling player in the Canadian market. This history suggests a company that has successfully navigated early-stage challenges and is now in a scaling phase.

Team Structure:

• Growth Team Focus: The designer will work closely with the Growth, SEO, and Performance Marketing teams, implying a strong emphasis on data-driven marketing and website optimization.
• Cross-Functional Collaboration: The role requires collaboration with various departments, including marketing, content, product, and potentially engineering or external development partners.
• Reporting: While not explicitly stated, a designer focused on the marketing website would likely report into a Head of Marketing, Head of Growth, or a Product Lead overseeing marketing initiatives.

Methodology:

• Data-Driven Decision Making: The emphasis on Growth, SEO, and A/B testing indicates a strong reliance on data analytics to inform design choices and measure the impact of website changes.
• Agile & Iterative: As a startup, PolicyMe likely employs agile methodologies for product development and website enhancements, focusing on rapid iteration and continuous improvement.
• User-Centric Design: The core of the role is to create a clear, trustworthy, and user-friendly experience, underscoring a user-centric approach to design and development.

Company Website: www.policyme.com

📝 Enhancement Note: The company's focus on modernizing insurance and its rapid growth suggest an innovative and dynamic work environment. The emphasis on collaboration with marketing and growth teams highlights the strategic importance of the marketing website to PolicyMe's overall business objectives.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a Mid-Senior level within the design and marketing operations spectrum. It offers significant autonomy and ownership, allowing the individual to directly impact the company's primary digital touchpoint. It's a specialized role that blends design craft with technical implementation. Reporting Structure: The designer will likely report to a senior leader within the marketing or growth function (e.g., Head of Growth, Director of Marketing). This structure allows for strategic alignment with business goals while providing direct oversight for the marketing website's performance. Operations Impact: This role has a direct and measurable impact on PolicyMe's top-of-funnel activities. By optimizing the marketing website and landing pages for user experience, conversion, and SEO, the designer directly contributes to lead generation, customer acquisition, and overall brand perception, which are critical for a growth-stage company.

Growth Opportunities:

• Specialization Deepening: Opportunity to become a deep expert in Webflow development and marketing website optimization, a valuable niche skill in the current market.
• Cross-functional Skill Development: Exposure to growth marketing strategies, SEO best practices, and performance marketing analytics, broadening skill sets beyond pure design.
• Leadership Potential: As the company scales, there may be opportunities to lead design initiatives for marketing, mentor junior designers, or contribute to broader product design strategy.
• Strategic Influence: As the owner of the marketing website, the designer has the potential to influence broader marketing strategies and even contribute to product-led growth initiatives.

📝 Enhancement Note: This role offers a unique opportunity to own a critical piece of a rapidly growing company's digital presence. The combination of design and Webflow development skills makes this a highly specialized and potentially high-impact position for career growth.

🌐 Work Environment

Office Type: PolicyMe operates with a "remote-first" culture, meaning remote work is the primary mode of operation. They also maintain a Toronto-based office, which employees can opt to use for social events or collaborative work, suggesting a hybrid-friendly approach if desired by team members. Office Location(s): The company is based in Toronto, Ontario, Canada, and the remote positions are ideally filled by individuals located in Canada, with a preference for those in or near Toronto for potential in-person social events.

Workspace Context:

• Collaborative Remote Setup: Expect a digitally-enabled collaborative environment, utilizing tools like Slack, Figma, and other project management software for seamless communication and project execution among remote team members.
• Tooling & Technology: Access to industry-standard design and development tools, including Figma for design and Webflow for website building, supported by the company.
• Team Interaction: Opportunities for regular interaction with the Growth, SEO, and Performance Marketing teams through scheduled meetings, project discussions, and informal communication channels to foster a cohesive team dynamic.

Work Schedule: The role is full-time, likely aligning with standard business hours in Canadian time zones (e.g., EST). The remote-first, results-oriented culture suggests flexibility in daily schedules, provided that collaboration needs and project deadlines are met. This allows operations professionals to structure their time effectively for focused work and team engagement.

📝 Enhancement Note: The remote-first nature combined with optional office use offers flexibility. The focus on collaboration tools underscores the importance of digital communication and project management for remote team members.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely conduct an initial phone screen to assess basic qualifications, cultural fit, and interest in the role.
• Portfolio Review & Design Challenge: Expect a detailed review of your portfolio, focusing on your Webflow projects and Figma designs. You may be asked to present a specific project or complete a small design challenge related to website optimization or landing page creation in Webflow.
• Cross-Functional Interviews: Interviews with key stakeholders from the Growth, SEO, and Performance Marketing teams to evaluate your ability to collaborate and understand their needs.
• Hiring Manager Interview: A final interview with the hiring manager to discuss strategic alignment, career aspirations, and overall fit within the team and company culture.

Portfolio Review Tips:

• Highlight Webflow Expertise: Clearly showcase your Webflow building capabilities. Demonstrate complex builds, CMS structuring, and any custom code implementations.
• Quantify Impact: For each project, provide metrics or qualitative results demonstrating how your design or optimizations contributed to business goals (e.g., improved conversion rates, increased traffic, better engagement).
• Showcase Design Process: Walk through your thought process in Figma, explaining your design decisions, user research considerations, and how you approached component-based design.
• Address Technical Skills: Be prepared to discuss your experience with HTML/CSS and how you've used them within Webflow for fine-tuning layouts and styles.
• Tailor to PolicyMe: Research PolicyMe's current marketing website and identify areas where you believe your skills could add value. Incorporate this into your portfolio presentation or discussion.

Challenge Preparation:

• Webflow Fundamentals: Brush up on advanced Webflow features, including CMS collections, custom attributes, interactions, and potentially basic custom code integration.
• Marketing Website Best Practices: Familiarize yourself with current trends in website design, UX, SEO, and conversion rate optimization for marketing websites.
• Problem-Solving Scenarios: Prepare to discuss how you would approach common marketing website challenges, such as improving landing page performance, optimizing user flows, or enhancing site speed.
• Stakeholder Communication: Practice articulating your design rationale and technical implementation choices clearly and concisely to non-design stakeholders.

📝 Enhancement Note: The emphasis on Webflow proficiency means the portfolio review and any potential design challenges will heavily scrutinize practical building skills. Candidates should be ready to demonstrate not just aesthetic design but also the technical execution within the Webflow platform.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for designing, building, and managing the marketing website. Proficiency in its full feature set, including CMS, interactions, and potentially custom code integration, is essential.
• Figma: The primary tool for UI/UX design, wireframing, prototyping, and component system development.
• Slack: For team communication and collaboration in a remote environment.
• Project Management Tools (e.g., Asana, Jira, Trello): Likely used for task tracking, project planning, and workflow management.

Analytics & Reporting:

• Google Analytics: Essential for tracking website traffic, user behavior, and conversion metrics.
• Hotjar or similar: For heatmaps, session recordings, and user feedback to understand user interactions on the website.
• SEO Tools (e.g., SEMrush, Ahrefs, Google Search Console): To monitor SEO performance, keyword rankings, and technical SEO health.

CRM & Automation:

• CRM (e.g., HubSpot, Salesforce): While not explicitly mentioned as a primary tool for the designer, understanding how the marketing website integrates with the company's CRM for lead capture and nurturing is important.
• Marketing Automation Platforms: Familiarity with how landing pages and website forms integrate with marketing automation tools for lead nurturing campaigns might be beneficial.

📝 Enhancement Note: The core technical requirements revolve around Webflow and Figma. Understanding how these tools interface with analytics and CRM systems will be crucial for demonstrating the impact of the designer's work on business outcomes.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A commitment to creating clear, trustworthy, and user-friendly experiences that meet and exceed user expectations.
• Data-Driven Approach: Relying on analytics, A/B testing, and user feedback to guide design decisions and measure the effectiveness of website improvements.
• Efficiency & Velocity: Striving for efficient workflows in both design and development, leveraging reusable components and best practices to accelerate delivery.
• Collaboration & Communication: Fostering open communication and strong collaboration with cross-functional teams to achieve shared goals.
• Proactive Problem-Solving: Taking initiative to identify opportunities, address challenges, and drive solutions independently.

Collaboration Style:

• Cross-functional Integration: Expect a highly collaborative environment where the designer works closely with marketing, SEO, and performance teams, acting as a bridge between creative vision and growth objectives.
• Feedback-Oriented: A culture that values constructive feedback exchange to refine designs and improve website performance.
• Agile & Iterative: Working in an agile manner, embracing iterative design and development cycles to adapt to market changes and user needs.

📝 Enhancement Note: The company culture emphasizes a blend of creative execution, data-informed decision-making, and proactive teamwork, crucial for a remote-first, growth-oriented startup.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Conversion Goals: Ensuring the website is visually appealing and on-brand while also being optimized for lead generation and conversions.
• Managing Diverse Stakeholder Needs: Effectively balancing requirements from marketing, SEO, and performance teams to create a cohesive and effective website.
• Keeping Pace with Webflow Advancements: Staying current with Webflow's evolving features and best practices to leverage the platform to its fullest potential.
• Remote Collaboration Dynamics: Maintaining strong communication and collaboration within a remote-first team environment, ensuring alignment and efficient project execution.
• Scaling a Marketing Website: Designing and building a website that can effectively scale with the company's rapid growth and evolving marketing strategies.

Learning & Development Opportunities:

• Deep Webflow Mastery: Opportunity to become a true expert in Webflow, potentially exploring advanced techniques and custom integrations.
• Growth Marketing Acumen: Gaining hands-on experience and insights into growth marketing strategies, SEO, and CRO from dedicated teams.
• Strategic Design Influence: Contributing to the strategic direction of PolicyMe's primary digital marketing asset.
• Industry Exposure: Learning about the Insurtech industry and the unique challenges and opportunities within it.

📝 Enhancement Note: This role presents a significant opportunity to hone specialized skills in Webflow and growth-oriented design within a fast-paced startup. The challenges are directly tied to the growth and evolution of the company.

💡 Interview Preparation

Strategy Questions:

• "How would you approach redesigning a key landing page on our website to improve its conversion rate by 15%?" (Focus on your process, A/B testing ideas, and design rationale.)
• "Describe a time you had to balance conflicting requirements from different stakeholders (e.g., marketing vs. SEO) for a web project. How did you resolve it?" (Highlight collaboration and negotiation skills.)
• "Walk me through your process for creating reusable components in Figma and implementing them in Webflow." (Demonstrate your understanding of design systems and efficient development.)
• "How do you stay updated on the latest trends in Webflow development and UI/UX design?" (Showcase your commitment to continuous learning.)

Company & Culture Questions:

• "What interests you most about PolicyMe and our mission to modernize insurance?" (Research the company's values and market position.)
• "How do you see your role contributing to our growth objectives?" (Connect your skills to business outcomes.)
• "Describe your ideal remote work environment and how you maintain productivity and connection with your team." (Highlight your remote work experience and communication strategies.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by key projects, ideally starting with your strongest Webflow examples. For each project, clearly state the objective, your role, the challenges, your process (design and build), and the results.
• Show, Don't Just Tell: For Webflow projects, provide live links or detailed walkthroughs. For Figma work, showcase interactive prototypes or key screens.
• Quantify Impact: Use data and metrics whenever possible to demonstrate the success of your work.
• Be Prepared for Technical Questions: Anticipate questions about your Webflow build process, CSS/HTML usage, and responsiveness implementation.
• Storytelling: Frame your project presentations as stories that highlight your problem-solving abilities and impact.

📝 Enhancement Note: Candidates should be ready to demonstrate not only their design eye but also their technical prowess within Webflow. The interview process will likely involve a practical assessment of these skills, either through portfolio review or a specific design challenge.

📌 Application Steps

To apply for this Product Designer, Webflow position:

• Submit your application through the provided Lever link.
• Portfolio Customization: Ensure your portfolio prominently features your Webflow design and development work. Create a dedicated section for Webflow projects, detailing your process and outcomes.
• Resume Optimization: Tailor your resume to highlight your 5+ years of experience in Product/UX/UI Design, specifically mentioning your Webflow expertise, Figma skills, and any experience with SEO, CRO, or growth marketing. Use keywords such as "Webflow Designer," "Figma," "Responsive Design," "Website Optimization," and "Conversion Rate Optimization."
• Prepare Your Presentation: Rehearse presenting your most relevant Webflow projects. Be ready to discuss your design decisions, the technical build process in Webflow, and the impact of your work. Practice explaining complex concepts clearly to non-technical stakeholders.
• Company Research: Thoroughly research PolicyMe, its mission, its current marketing website, and its target audience. Understand their value proposition and how your role contributes to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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