Product Designer (Web)

📍 Job Overview

Job Title: Product Designer (Web)
Company: GoTo Group
Location: Jakarta, Indonesia
Job Type: Direct Contract
Category: Product Design / UX/UI
Date Posted: August 19, 2025
Experience Level: 0-2 Years
Remote Status: On-site

🚀 Role Summary

• Design user-centric, responsive web product experiences for enterprise and consumer applications, focusing on increasing bookings and transactions.
• Drive efficiency and cost reduction for business users by improving daily operational tasks through intuitive web interfaces.
• Collaborate closely with cross-functional product teams to solve complex user problems, from problem definition to iterative design solutions and seamless development handover.
• Ensure design solutions adhere to established Design System guidelines and maintain a high level of design quality across all web applications.
• Contribute to the continuous improvement of the WebX team's processes and methodologies, actively suggesting enhancements for greater efficiency and impact.

📝 Enhancement Note: This role focuses on Product Design within the web application space, specifically for GoTo Group's ecosystem, which includes Gojek and GoTo Financial. The emphasis on increasing bookings, transactions, and enabling business users suggests a strong connection to revenue generation and operational efficiency, aligning it with a GTM (Go-to-Market) operations support function, even though the title is Product Designer. The "WebX" team context indicates a specialized group focused on web platform development and consistency.

📈 Primary Responsibilities

• Conceptualize, design, and prototype engaging and effective web product experiences, ensuring alignment with user needs and the company's Design System.
• Conduct thorough user research, journey mapping, and competitive analysis to inform design decisions and identify opportunities for innovation.
• Collaborate with Product Managers and Engineering teams to define product scope, user flows, and feature specifications, ensuring clear communication and shared understanding.
• Iterate on designs based on feedback from internal stakeholders, design reviews, and user testing to achieve optimal usability and user satisfaction.
• Facilitate smooth design-to-development handoffs, providing detailed specifications, assets, and clear guidance to engineering teams for accurate implementation.
• Actively participate in design critiques and provide constructive feedback to peers within the WebX team and broader product groups.
• Maintain transparency with stakeholders regarding project timelines, design progress, and any potential roadblocks, fostering strong cross-functional relationships.
• Contribute to the evolution of the WebX process by identifying areas for improvement and proposing actionable suggestions for enhanced efficiency and collaboration.

📝 Enhancement Note: The responsibilities highlight a need for end-to-end design ownership, from initial concept to development support. The emphasis on collaboration with "multiple product teams" and "stakeholders" points to a role requiring strong communication and influencing skills, typical in operations-adjacent design roles that support business objectives.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field, or equivalent practical experience.
Experience: Minimum of 1-2 years of professional experience in digital product design, with a focus on web applications.

Required Skills:

• Proven experience in designing responsive web applications and digital products.
• High proficiency in design and prototyping tools, with a strong emphasis on Figma.
• Solid understanding of Design Systems principles and practical application in creating consistent user experiences.
• Demonstrated ability to solve complex user problems through iterative design processes and end-to-end use case exploration.
• Excellent visual, UI, and UX design skills, with a keen eye for detail and aesthetics.
• Strong communication and presentation skills, with the ability to articulate design decisions and rationale clearly to technical and non-technical stakeholders.
• Experience collaborating effectively with product managers, engineers, and other cross-functional teams.

Preferred Skills:

• Experience with user research methodologies and usability testing.
• Familiarity with front-end development concepts (HTML, CSS, JavaScript) to inform design decisions.
• Experience working in an agile development environment.
• Portfolio showcasing a range of web design projects, demonstrating problem-solving abilities and user-centered design approaches.
• Understanding of accessibility standards (WCAG) and best practices.

📝 Enhancement Note: The experience requirement of "at least one year" coupled with the "0-2" AI-derived experience level suggests this is an entry to junior-level role, suitable for candidates transitioning from internships or early-career positions. The emphasis on Figma and Design Systems is crucial for ensuring consistency across GoTo's digital products.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating end-to-end product design process for at least 2-3 significant web application projects.
• Case studies should clearly articulate the problem statement, user research, design process, iterative improvements, and final outcomes.
• Showcase proficiency in Figma for wireframing, prototyping, and UI design.
• Highlight experience with Design Systems, including contributions to or usage of system components.
• Clearly present user-centric design solutions and demonstrate how they address specific business objectives or user needs.

Process Documentation:

• Demonstrate understanding of agile design workflows and collaboration with engineering teams.
• Provide examples of how you've documented design decisions, user flows, and interaction specifications for development handoff.
• Showcase experience in conducting design reviews and incorporating feedback effectively.
• Include examples of process improvement suggestions or contributions to design system enhancements.

📝 Enhancement Note: For a junior role, the portfolio should emphasize the candidate's design process, problem-solving approach, and proficiency with core tools like Figma, rather than solely relying on shipped product impact. Demonstrating an understanding of how design integrates with development and business goals is key.

💵 Compensation & Benefits

Salary Range: Based on industry standards for Product Designers with 0-2 years of experience in Jakarta, Indonesia, a competitive salary range of IDR 8,000,000 - IDR 15,000,000 per month is estimated.

Benefits:

• Direct contract employment with GoTo Group, offering a structured work experience.
• Opportunity to work within a leading digital ecosystem in Southeast Asia, impacting millions of users.
• Access to GoTo's internal learning and development programs, including workshops and training sessions relevant to design and technology.
• Potential for exposure to a dynamic and fast-paced work environment with opportunities for professional growth.
• Collaborative team culture within the WebX team, fostering knowledge sharing and skill development.

Working Hours: Standard full-time working hours, likely 40 hours per week, with flexibility for project needs.

📝 Enhancement Note: Salary is an estimate based on market data for similar junior Product Designer roles in Jakarta, considering the company's industry and reputation. Specific benefits would be detailed in the offer letter.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Digital Ecosystem, On-Demand Services, Financial Technology. GoTo Group operates at the intersection of multiple high-growth sectors in Indonesia, providing a dynamic and innovative work environment.
Company Size: GoTo Group is a large organization, established through the merger of Gojek and Tokopedia, indicating a size that offers both stability and opportunities for specialization.
Founded: Gojek was founded in 2010, and GoTo Group was formed in 2021. This history signifies a mature company with a strong foundation and a forward-looking vision for digital empowerment.

Team Structure:

• The WebX team is a specialized group focused on web platform development and consistency within GoTo.
• This team likely comprises Product Designers, UI/UX Specialists, Front-end Engineers, and possibly Product Managers.
• Designers within WebX will report to a Design Lead or Manager and collaborate closely with product and engineering counterparts.
• Cross-functional collaboration is essential, with designers working alongside various product teams across Gojek and GoTo Financial to ensure a unified web experience.

Methodology:

• Data-driven decision-making is a core principle, with designs informed by user analytics and business metrics.
• Agile development methodologies are likely employed, emphasizing iterative design, sprint planning, and continuous feedback loops.
• A strong focus on process optimization and efficiency is evident through the existence of the WebX team and its mission.
• Emphasis on adhering to and improving a Design Language System to ensure scalability and consistency.

Company Website: GoTo Group: https://gotocompany.com/
Gojek: https://www.gojek.com/
GoTo Financial: https://www.gotofinancial.co.id/

📝 Enhancement Note: Understanding GoTo Group's ecosystem and mission is key. The company's scale and focus on empowering progress through technology create a context where design plays a critical role in user adoption and operational efficiency.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an entry to junior level (0-2 years experience) within the Product Design function, specifically supporting web applications. It offers foundational experience in a large, complex digital ecosystem.
Reporting Structure: The Product Designer will likely report to a Design Lead or Manager within the WebX team, who in turn reports to a higher-level design or product leadership role. Collaboration will be with Product Managers and Engineering Leads of various product streams.
Operations Impact: While not a direct operations role, the Product Designer's work directly impacts the efficiency and user experience of web applications used by business users and potentially consumers. Improved web experiences can lead to increased transaction volumes, reduced operational costs through user self-service, and enhanced overall business productivity, thus indirectly supporting GTM operations.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in web design, responsive design principles, and advanced Figma techniques.
• Design System Contribution: Potential to contribute to the growth and evolution of GoTo's Design Language System, gaining experience in scalable design practices.
• Cross-functional Exposure: Work with diverse product teams, gaining insights into different business areas within GoTo (e.g., transportation, delivery, financial services).
• Mentorship: Access to experienced designers and leaders within the WebX team for guidance and career development.
• Career Progression: Potential to advance to Mid-Level Product Designer, Senior Product Designer, or specialize in UX research, UI engineering, or design leadership roles within GoTo.

📝 Enhancement Note: For a junior designer, the growth path is about building a strong foundation in design principles and practices within a large tech organization, with opportunities to specialize or broaden their skill set.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a traditional office-based work environment.
Office Location(s): Jakarta, Indonesia. This location is a major hub for technology and business in Southeast Asia.

Workspace Context:

• The workspace is expected to be collaborative, encouraging interaction with fellow designers, product managers, and engineers.
• Access to standard design tools and technology will be provided.
• The environment likely fosters innovation and problem-solving, with opportunities for team brainstorming and design sprints.
• Working within the WebX team suggests a focused environment dedicated to improving the web platform's consistency and performance.

Work Schedule: The standard work schedule will likely align with typical business hours in Jakarta, Monday to Friday, with potential for occasional extended hours to meet project deadlines.

📝 Enhancement Note: Being on-site in Jakarta means immersing in a vibrant tech scene and experiencing the daily operations of a large digital ecosystem firsthand.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of resume and portfolio to assess qualifications and design capabilities.
• Hiring Manager/Recruiter Screen: A brief call to understand your background, motivations, and cultural fit.
• Design Challenge/Assignment: You may be given a take-home design exercise or an in-person/virtual whiteboarding session to assess your problem-solving skills and design process.
• Portfolio Presentation & Discussion: A session where you present your portfolio, discuss your design process, rationale, and how you've handled specific challenges. This is a key stage to showcase your skills and thinking.
• Cross-functional Interviews: Interviews with Product Managers, Engineers, or other designers to evaluate collaboration skills and technical understanding.
• Final Interview: Potentially with a Design Lead or Head of Design to assess overall fit and long-term potential.

Portfolio Review Tips:

• Curate Selectively: Choose 2-3 of your strongest web design projects that best showcase your skills relevant to the role (responsive design, Figma proficiency, Design System usage).
• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, your design decisions and their rationale, and the outcomes or impact.
• Highlight Process: Emphasize your problem-solving approach, iterative design methods, and how you incorporated feedback. For a junior role, the process is often more critical than the final shipped product.
• Showcase Figma Skills: Be prepared to walk through your Figma files, demonstrating your organization, component usage, and prototyping capabilities.
• Address User Needs: Clearly connect your design solutions back to user needs and business objectives.
• Keep it Concise: Aim for clarity and conciseness in your presentation.

Challenge Preparation:

• Understand the Context: If given a design challenge, ensure you fully understand the problem statement, target users, and any constraints.
• Time Management: Allocate your time effectively across research, ideation, design, and presentation preparation.
• Articulate Your Process: Be ready to explain your design decisions and rationale clearly, just as you would in your portfolio presentation.
• Consider Business Impact: Think about how your design solution could contribute to GoTo's goals, such as user engagement, transaction volume, or operational efficiency.

📝 Enhancement Note: The interview process for a Product Designer often involves a practical demonstration of skills through a portfolio review and/or a design challenge. Candidates should be prepared to articulate their design thinking and process in detail.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and collaboration. Proficiency is a must.
• Design Systems: Understanding and utilizing component libraries for consistent design application.
• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools might be beneficial.

Analytics & Reporting:

• While not directly responsible for analytics, an understanding of how user data (e.g., from analytics platforms) informs design decisions is valuable. Familiarity with tools like Google Analytics or similar internal dashboards would be a plus.

CRM & Automation:

• Not directly applicable to this Product Designer role, but understanding how design impacts user journeys within CRM or marketing automation platforms could be a bonus.

📝 Enhancement Note: Figma is explicitly mentioned as a required tool, highlighting its central role in the design workflow at GoTo Group. Familiarity with design system principles and tools is equally important for maintaining consistency.

👥 Team Culture & Values

Operations Values:

• Empower Progress: A core company value that designers contribute to by creating intuitive and efficient digital experiences.
• Collaboration: Strong emphasis on teamwork across product, engineering, and design functions.
• Customer Centricity: Designs are driven by understanding and solving user needs.
• Innovation: Encouragement to explore new ideas and solutions to improve user experiences and business outcomes.
• Efficiency: Focus on optimizing processes and creating scalable design solutions.

Collaboration Style:

• Cross-functional Integration: Designers work closely with Product Managers to define requirements and with Engineers to ensure successful implementation.
• Open Feedback Culture: Design reviews and critiques are common, fostering a culture of continuous learning and improvement.
• Knowledge Sharing: The WebX team aims to build a knowledge base, suggesting an environment that values sharing best practices and learnings.

📝 Enhancement Note: The culture emphasizes collaboration and a shared mission to "Empower Progress." Designers are expected to be active participants in team discussions and contribute to a positive, productive work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating user requirements and business objectives into cohesive and impactful web designs.
• Navigating a Large Ecosystem: Understanding and designing for diverse product lines within GoTo Group, ensuring consistency across different services.
• Adhering to Design Systems: Maintaining compliance with existing Design Systems while also identifying opportunities for their improvement.
• Fast-Paced Environment: Adapting to rapid development cycles and evolving product requirements in a dynamic tech company.

Learning & Development Opportunities:

• Web Design Specialization: Deepen expertise in responsive web design, accessibility, and performance optimization.
• Design System Contribution: Opportunity to learn about and contribute to the development and maintenance of a large-scale Design Language System.
• Industry Best Practices: Exposure to current design trends, tools, and methodologies through team discussions and potential training.
• Mentorship: Guidance from experienced design professionals within GoTo Group.

📝 Enhancement Note: For a junior designer, the primary challenge will be learning to navigate a large organization and applying design principles effectively within established frameworks, while also growing their technical and collaborative skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a challenging web design project you worked on and how you navigated it. What was your process, what decisions did you make, and what was the outcome?" (Focus on problem-solving, iteration, and user-centricity.)
• "How do you ensure your designs are consistent with a Design System? Can you give an example of when you had to adapt a design to fit system constraints?" (Assess understanding of Design Systems and compliance.)
• "Walk me through a user journey you designed. What were the key touchpoints, and how did you optimize them for a better user experience?" (Demonstrate user flow mapping and optimization skills.)
• "How do you collaborate with engineers and product managers during the design process? Can you provide an example of a successful collaboration?" (Highlight teamwork and communication skills.)

Company & Culture Questions:

• "What interests you about GoTo Group and the WebX team specifically?" (Showcase research into the company's mission and team's focus.)
• "How do you approach receiving and giving constructive feedback on designs?" (Assess openness to collaboration and critique.)
• "Describe a time you had to advocate for a design decision. How did you present your rationale?" (Evaluate communication and persuasion skills.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Introduction, Problem Statement, Your Role & Process, Design Solutions (with rationale), Outcomes/Impact, and Learnings.
• Visuals: Use high-fidelity mockups and interactive prototypes to showcase your work effectively.
• Narrative: Tell a compelling story for each project, focusing on your thought process and problem-solving approach.
• Metrics: If possible, include data or metrics that demonstrate the impact of your designs (e.g., conversion rate improvements, task completion times).
• Figma Walkthrough: Be prepared to navigate your Figma files to show your organization, component usage, and how you've built scalable designs.

📝 Enhancement Note: Interviewers will be looking for not just visual design skills, but also a clear understanding of the design process, strong problem-solving abilities, effective communication, and a collaborative mindset. For a junior role, demonstrating potential and a willingness to learn is as important as existing experience.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on jobs.lever.co.
• Portfolio Customization: Tailor your portfolio to highlight web design projects, specifically showcasing your experience with Figma and any exposure to Design Systems. Prioritize projects that demonstrate problem-solving and user-centricity.
• Resume Optimization: Ensure your resume clearly lists your experience with digital product design, Figma proficiency, and any relevant academic or project work. Quantify achievements where possible, even if from academic projects or internships.
• Interview Preparation: Practice articulating your design process, rationale, and collaboration experience. Prepare to present 2-3 key portfolio pieces and be ready for a potential design challenge. Research GoTo Group's mission and values.
• Company Research: Familiarize yourself with GoTo Group's ecosystem (Gojek, GoTo Financial) and understand their impact on Indonesia's digital economy. This will help you align your answers with the company's mission and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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