Product Designer - UX/UI (Product + Growth)

📍 Job Overview

Job Title: Product Designer - UX/UI (Product + Growth)

Company: Sleek

Location: India

Job Type: FULL_TIME

Category: Product Design / Growth Operations

Date Posted: 2026-02-10T06:48:47.44

Experience Level: 5-10 years

Remote Status: Remote Solely

🚀 Role Summary

• Design and deliver exceptional, data-informed product and growth experiences that enhance Sleek's digital offerings, ensuring they are simple, scalable, and conversion-optimized.

• Drive traffic to trust, and trust to conversion by focusing on user-centric design principles and a deep understanding of user journeys.

• Implement and maintain a comprehensive UX/UI design system, including a reusable component library and responsive visual identity, to ensure design consistency and efficiency.

• Collaborate closely with engineering teams, particularly those working with React/Next.js/Tailwind, to guarantee seamless design-to-production parity and facilitate rapid iteration.

📝 Enhancement Note: This role blends traditional product design with a strong emphasis on growth marketing and conversion rate optimization (CRO). The "Product + Growth" specialization indicates a need for a designer who can not only create aesthetically pleasing and user-friendly interfaces but also leverage data and user behavior insights to drive measurable business outcomes like lead generation and customer acquisition.

📈 Primary Responsibilities

• Develop and execute end-to-end product experience flows for microsites, from initial onboarding through submission and CRM synchronization, validated through usability testing and analytics.

• Design, test, and deploy high-converting landing pages for marketing campaigns, aiming for a minimum of a 25% uplift in conversion rates or lead generation within a six-month period.

• Create and maintain a complete UX + UI system for specific microsites, including a reusable design library and a responsive visual identity, by the fourth month of employment.

• Establish and meticulously document a scalable design system, comprising at least 30 core reusable components and clear guidelines for efficient handoff to development teams.

• Implement and refine a data-driven design iteration loop, utilizing insights from analytics tools (GA4, Mixpanel, Hotjar) to inform and execute at least three measurable UX improvements per quarter.

• Partner with engineering teams to ensure 100% design fidelity between Figma prototypes and the production environment across React/Next.js platforms.

📝 Enhancement Note: The responsibilities highlight a strong focus on measurable outcomes and data-driven decision-making, particularly in the context of conversion rate optimization (CRO) and user acquisition. This goes beyond standard UX/UI responsibilities to encompass growth hacking and performance marketing design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of UX/UI principles and their application in a business context is paramount. Candidates with degrees in Design, HCI, Computer Science, or related fields may possess a strong foundation.

Experience:

• 5-8 years of progressive UX/UI design experience, with a minimum of 2 years specifically within SaaS or product-centric environments.

Required Skills:

• Advanced Figma Expertise: Mastery in using Figma for wireframing, high-fidelity mockups, interactive prototyping, and collaborative design workflows.

• Prototyping Proficiency: Proven ability to create functional prototypes that effectively communicate user flows and interaction design for user testing and stakeholder review.

• Design System Development: Strong experience in creating, managing, and scaling design systems, including component libraries, style guides, and governance principles.

• Collaboration with React/Next.js/Tailwind: Experience working closely with engineering teams utilizing this modern web development stack, ensuring smooth design implementation.

• Analytics & User Behavior Tools: Familiarity and practical experience with tools such as Google Analytics 4 (GA4), Mixpanel, and Hotjar for data analysis and user behavior insights.

• A/B Testing Frameworks: Understanding of A/B testing methodologies and experience in designing variations for testing to optimize conversion rates.

• User-Centric Design: A deep-seated passion for creating intuitive, effective, and delightful user experiences that align with business objectives.

Preferred Skills:

• CMS Platform Experience: Exposure to Content Management Systems like Sanity, Contentful, or Strapi, particularly in relation to landing page creation and management.

• SEO-Driven Landing Page Design: Understanding of Search Engine Optimization principles and how to design landing pages that perform well in search rankings and attract organic traffic.

• Motion Design: Familiarity with motion design tools like Lottie or After Effects for creating engaging animations and micro-interactions.

• No-Code Tools: Experience with no-code platforms such as Webflow or automation tools like Zapier, which can accelerate prototyping and workflow implementation.

📝 Enhancement Note: The emphasis on "shipped products with measurable results" is critical. Candidates must be prepared to showcase case studies that detail not only the design process but also the specific business impact and metrics achieved. The technical stack (React/Next.js/Tailwind) suggests a need for designers who understand front-end development constraints and possibilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Shipped Products: A robust portfolio showcasing at least 2-3 significant products or features that have been successfully launched and are currently in production.

• Measurable Results: Each portfolio piece must clearly articulate the business problem, the design solution, the user impact, and, crucially, the quantifiable business results (e.g., conversion rate increases, user engagement improvements, cost savings).

• Design System Examples: Inclusions demonstrating experience with design systems, such as component libraries, style guides, or examples of how a design system was implemented or scaled.

• Growth-Focused Case Studies: Case studies specifically detailing projects aimed at improving conversion rates, user acquisition, or other growth metrics, highlighting the data-driven approach.

Process Documentation:

• Workflow Design & Optimization: Examples of how you've mapped out and optimized user workflows for clarity, efficiency, and conversion.

• System Implementation & Handoff: Documentation or examples of how you've collaborated with engineering on system implementation, including detailed handoff specifications and design system guidelines.

• Performance Analysis & Iteration: Case studies demonstrating how you've used analytics and user feedback to identify areas for improvement and drive iterative design changes.

📝 Enhancement Note: The portfolio is not just a collection of visuals but a testament to the candidate's ability to drive tangible business outcomes through design. Candidates should prepare to walk through their portfolio, explaining the strategic thinking, design decisions, and measured impact of their work, particularly in growth-related initiatives.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers with 5-8 years of experience in a remote, India-based role, and considering the "Growth" specialization, a competitive annual salary range would likely fall between ₹15,00,000 to ₹28,00,000 (INR). This range accounts for variations in specific location within India, the depth of experience, and the candidate's demonstrated impact on growth metrics.

Benefits:

• Competitive Market Salaries: Remuneration aligned with industry standards and the candidate's proven value.

• Generous Paid Time Off (PTO): Ample leave allowance to ensure work-life balance and employee well-being.

• Employee Share Ownership Plan (ESOP): Potential to participate in the company's success through equity, aligning personal growth with company growth.

• Global Work Flexibility: Opportunity to work from anywhere in the world for one month annually, fostering a flexible and globally-minded work environment.

• Professional Development: Access to internal and external training programs and a regional center of AI excellence, supporting continuous learning and skill enhancement.

• B Corp Certification Perks: Contribution to a company committed to social and environmental responsibility, offering a sense of purpose beyond profit.

Working Hours: The role is advertised as full-time, typically implying around 40 hours per week. Given the remote nature and global flexibility, there may be an emphasis on asynchronous communication and outcome-based work rather than strict adherence to a 9-to-5 schedule, though core collaboration hours might be expected.

📝 Enhancement Note: The salary estimate is based on data for experienced Product Designers in India, adjusted for the remote nature of the role and the specialized "Growth" aspect which often commands a premium. The ESOP and global work flexibility are significant differentiators for this role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically FinTech and Business Services for Micro Small and Medium Enterprises (MSMEs). Sleek operates in a lucrative space by providing automated back-office solutions.

Company Size: Approximately 500 employees. This "intact startup mindset" suggests a dynamic, fast-paced environment where individual contributions are highly visible and impactful.

Founded: 2017. This relatively young company has achieved significant growth (Series B funding, >70% CAGR) and recognition, indicating agility and a strong product-market fit.

Team Structure:

• The Product Design team likely operates within a product development function, reporting to a Head of Product or Design Lead.

• Cross-functional collaboration is key, with designers working closely with Product Managers, Engineers (React/Next.js/Tailwind), Marketing teams (for landing pages and campaigns), and potentially Data Analysts.

Methodology:

• Data-Driven Design: A core methodology, emphasized by the use of analytics tools (GA4, Mixpanel, Hotjar) and A/B testing to inform all design decisions.

• Agile/Lean Practices: Likely employed given the fast-paced environment and focus on rapid iteration and deployment.

• User-Centricity: A foundational approach, ensuring all designs prioritize the needs and experiences of micro SMEs.

Company Website: sleek.com

📝 Enhancement Note: Sleek's positioning as a "tech-enabled unicorn" backed by strong growth and funding suggests a high-performance culture. The B Corp certification and emphasis on "humility and kindness" indicate a commitment to both business success and ethical practices.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer, with 5-8 years of experience expected. It's a hands-on design role with significant ownership and impact on both product development and growth marketing initiatives.

Reporting Structure: While not explicitly stated, the designer will likely report to a Design Lead, Head of Product, or a Product Manager, and will work very closely with engineering leads and marketing stakeholders.

Operations Impact: The designer's work directly influences customer acquisition, conversion rates, user retention, and overall customer delight. By optimizing digital products and growth experiences, they contribute significantly to Sleek's revenue growth and market position. The focus on data-driven design ensures that design efforts are directly tied to measurable business outcomes.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Product Design, Growth Design, UX Research, or Design Systems.

• Leadership Potential: Opportunities to mentor junior designers, lead design initiatives for new product lines, or potentially move into a Design Lead role as the company scales.

• AI Integration: Be at the forefront of leveraging AI in design processes and product development, a key strategic area for Sleek.

• Cross-Functional Leadership: Influence product strategy and growth initiatives through data-informed design recommendations.

📝 Enhancement Note: The "Product + Growth" aspect offers a unique career trajectory, blending traditional product design with performance marketing and CRO skills. This is a highly in-demand combination in the current tech landscape.

🌐 Work Environment

Office Type: Fully Remote. This offers significant flexibility and autonomy.

Office Location(s): India. This implies the company is looking for talent within the Indian market, potentially leveraging local time zones for collaboration with other regional offices (Singapore, Hong Kong, Australia, UK).

Workspace Context:

• Collaborative: Despite being remote, the emphasis on collaboration with engineering, product, and marketing teams suggests a need for strong virtual communication and teamwork skills.

• Tool-Rich: Access to modern design and analytics tools (Figma, GA4, Mixpanel, Hotjar) is fundamental for success.

• Agile & Fast-Paced: The company's growth trajectory and "startup mindset" indicate a dynamic environment where quick iteration and proactive problem-solving are encouraged.

Work Schedule: While fully remote, the role is full-time. Candidates should expect to align with core working hours for team collaboration, but the company also offers global flexibility (work from anywhere for 1 month/year), suggesting an outcome-oriented approach rather than strict time tracking.

📝 Enhancement Note: The fully remote setup in India, combined with the global work flexibility, presents a highly attractive proposition for work-life balance and global exposure. Candidates should be comfortable with asynchronous communication and self-management.

📄 Application & Portfolio Review Process

Interview Process:

• HR Screening (30 min): Initial conversation with Talent Acquisition to assess basic fit, motivation, and logistical details.

• Technical Assessment (60 min): In-depth discussion with the Hiring Manager focusing on past roles, responsibilities, and specific design experiences related to SaaS and product development.

• Whiteboarding / Case Study Session (60 min): A practical session with the Hiring Manager to tackle real-world challenges faced by the role, assessing problem-solving approach, strategic thinking, and design methodology.

• Soft Skills Assessment (60 min): A conversation with a leadership team member to evaluate behavioral attributes (Ownership, Humility, Structured Thinking, Data Driven, Tough Conversations) and how they are applied in work situations.

• Offer + Reference Interviews: Verbal/email offer followed by reference checks.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the problem, your role, the solution, and the measurable impact using specific metrics (e.g., "% increase in CVR," "% decrease in churn," "X number of users acquired").

• Showcase Growth Impact: Highlight projects where your design decisions directly led to improved conversion rates, lead generation, or user engagement. Use A/B testing results where possible.

• Demonstrate Design System Proficiency: Include examples of your work on design systems, showing component libraries, style guides, and how you ensure consistency.

• Explain Your Process: Be ready to articulate your design process for each case study, from research and ideation to testing and iteration, emphasizing your data-driven approach.

• Tailor to Sleek: Research Sleek's current products and target audience (micro SMEs). Frame your experience in terms of solving similar challenges.

Challenge Preparation:

• Understand Sleek's Business: Familiarize yourself with Sleek's services (Corporate Secretary, Accounting, FinTech) and their target market.

• Growth Strategy Thinking: Prepare to discuss how design can drive growth for a SaaS company, focusing on conversion funnels, landing pages, and onboarding flows.

• Data Interpretation: Be ready to interpret hypothetical data sets and propose design solutions based on them.

• Collaboration Scenarios: Prepare to discuss how you would collaborate with engineers and product managers on complex projects.

📝 Enhancement Note: The interview process is structured to assess a blend of technical design skills, growth-oriented thinking, problem-solving abilities, and cultural fit. The emphasis on "real-life challenges" in the case study session means candidates should be prepared for practical, hands-on problem-solving.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The central tool for design, prototyping, and collaboration. Deep proficiency is essential.

• Prototyping Tools: Within Figma or standalone tools for creating interactive user flows.

• Design System Tools: Tools or methodologies for building and maintaining component libraries and style guides.

Analytics & Reporting:

• Google Analytics 4 (GA4): For understanding website traffic, user behavior, and conversion tracking.

• Mixpanel: For product analytics, event tracking, and user journey analysis.

• Hotjar: For heatmaps, session recordings, and user feedback to understand user interaction with designs.

CRM & Automation:

• CRM Systems: While not explicitly mentioned, understanding how designs sync with CRMs (like Salesforce, HubSpot, or Sleek's internal systems) is beneficial for lead generation and conversion tracking.

• A/B Testing Frameworks: Experience with platforms like Optimizely, VWO, or Google Optimize for running conversion experiments.

• CMS Platforms (Preferred): Sanity, Contentful, Strapi for managing web content and landing pages.

Other Preferred Tools:

• React/Next.js/Tailwind: Understanding the implications of these technologies for design implementation.

• Motion Design Tools: Lottie, After Effects for animations.

• No-Code Tools: Webflow, Zapier for rapid prototyping and workflow automation.

📝 Enhancement Note: Proficiency in Figma and a strong understanding of analytics tools (GA4, Mixpanel, Hotjar) are non-negotiable. Familiarity with the front-end tech stack (React/Next.js/Tailwind) will significantly ease collaboration with the engineering team.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking full responsibility for design outcomes, from conception to successful deployment and iteration, and proactively addressing challenges.

• Humility: Being open to feedback, learning from mistakes, and collaborating effectively with a team that may have diverse expertise.

• Structured Thinking: Applying logical, methodical approaches to complex design problems in a multi-service, multi-country business environment.

• Data Driven: Basing design decisions on user data, analytics, and A/B testing results rather than solely on intuition.

• Constructive Communication: Engaging in open, respectful dialogue, handling conflict positively, and building trust through transparent communication.

Collaboration Style:

• Cross-functional Integration: Working seamlessly with Product Managers, Engineers, Marketing, and Data teams to achieve shared goals.

• Feedback-Rich Environment: Actively seeking and providing constructive feedback to continuously improve designs and processes.

• Agile & Iterative: Embracing a philosophy of rapid prototyping, testing, and learning, with a focus on delivering value incrementally.

📝 Enhancement Note: The company's stated values (Ownership, Humility, Structured Thinking, Data Driven, Tough Conversations) are crucial for cultural fit. Candidates should prepare to provide examples of how they embody these traits in their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Product & Growth: Effectively integrating user experience best practices with aggressive growth and conversion targets.

• Data Interpretation Complexity: Synthesizing insights from multiple data sources (GA4, Mixpanel, Hotjar) to make informed design decisions.

• Remote Collaboration: Maintaining strong communication and collaboration with distributed team members across different time zones.

• Fast-Paced Environment: Adapting quickly to changing priorities and delivering high-quality designs under tight deadlines.

Learning & Development Opportunities:

• Advanced Growth Design: Becoming an expert in conversion rate optimization (CRO) and user acquisition strategies through design.

• AI in Design: Exploring and implementing AI-powered tools and workflows to enhance the design process.

• System Design Expertise: Developing deep skills in creating and scaling robust design systems for complex product suites.

• Industry Exposure: Working within a fast-growing FinTech/SaaS company with global operations and potential for IPO.

📝 Enhancement Note: This role offers a unique opportunity to develop specialized skills in "Growth Design," a highly sought-after capability that bridges product development and marketing effectiveness.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data and analytics to significantly improve a product's conversion rate. What was your process, and what were the results?" (Assesses Data-Driven approach, Growth focus, Metrics articulation)

• "How would you approach designing a new onboarding flow for a SaaS product aimed at micro SMEs? What key metrics would you track?" (Assesses User-Centricity, Structured Thinking, Growth mindset)

Company & Culture Questions:

• "Why are you interested in Sleek's mission to make the back-office easy for micro SMEs?" (Assesses Alignment with company mission)

• "How do you embody 'Ownership' and 'Humility' in your design work?" (Assesses Behavioral Fit)

Portfolio Presentation Strategy:

• The STAR Method: Structure your case studies using Situation, Task, Action, Result. Clearly define the context, your specific role and tasks, the actions you took, and the measurable results achieved.

• Focus on Impact: Prioritize showcasing projects with clear, quantifiable business impact, especially those related to growth and conversion.

• Visual Storytelling: Use clear visuals (mockups, prototypes, user flows) to illustrate your design process and solutions.

• Data Visualization: When presenting metrics, use charts and graphs for clarity and impact.

• Concise & Clear: Be prepared to walk through your portfolio efficiently, highlighting the most relevant projects for this role.

📝 Enhancement Note: Candidates should prepare to speak extensively about their portfolio, focusing on the "why" behind their design decisions and the measurable impact of their work, particularly in growth-related initiatives. Demonstrating an understanding of Sleek's business and target audience will be beneficial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workable link.

• Portfolio Preparation: Curate your portfolio to prominently feature at least 2-3 projects demonstrating measurable growth impact (e.g., increased conversion rates, user acquisition) and experience with design systems. Ensure each case study clearly outlines the problem, your solution, and quantifiable results.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "UX/UI Design," "Product Design," "Growth," "Figma," "Design Systems," "SaaS," "A/B Testing," and specific analytics tools. Emphasize achievements with quantifiable metrics.

• Interview Practice: Rehearse answers to common behavioral and technical questions, focusing on using the STAR method and preparing specific examples that showcase your ownership, data-driven approach, and ability to collaborate effectively. Practice explaining your design process and portfolio projects concisely.

• Company Research: Thoroughly research Sleek's products, services, target market (micro SMEs), company values, and recent news (e.g., Series B funding, B Corp certification). Understand their business model and how design contributes to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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