Product Designer - UX/UI (Product + Growth)

📍 Job Overview

Job Title: Product Designer - UX/UI (Product + Growth)

Company: Sleek

Location: Singapore (Remote)

Job Type: Full-Time

Category: Product Design / Growth Operations

Date Posted: 2026-02-10

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the design and delivery of world-class, data-informed product and growth experiences for Sleek's digital products.

• Transform traffic into trust and trust into conversion through intuitive, scalable, and conversion-driven design solutions.

• Collaborate closely with engineering teams to ensure seamless design implementation across React/Next.js environments.

• Establish and maintain a robust, scalable design system to ensure consistency and efficiency.

• Implement a data-driven design iteration loop to continuously improve user experience and conversion rates.

📝 Enhancement Note: While the role is titled "Product Designer," the emphasis on "Growth" and "conversion-driven" experiences, combined with the requirement for analytics and A/B testing tools, strongly positions this role within the broader GTM (Go-To-Market) operations, specifically focusing on optimizing the user journey and conversion funnels through design. This role will likely work hand-in-hand with marketing and sales operations teams.

📈 Primary Responsibilities

• Develop and Launch UX/UI Systems: Design and implement a comprehensive UX/UI system for key microsites, including a reusable design library and responsive visual identity, ensuring alignment with brand standards and usability best practices.

• Optimize Landing Page Performance: Design, test, and deploy high-converting landing pages for marketing campaigns, aiming for significant uplifts in conversion rates (CVR) or lead conversion rates.

• End-to-End User Flow Design: Create and validate complete user experience flows for various microsites, from initial onboarding through submission and CRM synchronization, using usability testing and analytics.

• Design-Production Parity: Work closely with engineering teams to ensure 100% design fidelity between Figma designs and the production environment, particularly within React/Next.js frameworks.

• Design System Management: Establish, document, and maintain a scalable design system with a substantial library of reusable components and clear handoff guidelines for engineering.

• Data-Informed Iteration: Implement a continuous design iteration loop, leveraging insights from analytics tools (GA4, Mixpanel, Hotjar) to inform and execute measurable UX improvements on a quarterly basis.

• Cross-Functional Collaboration: Partner with product managers, engineers, marketing, and potentially sales operations to understand user needs, business objectives, and translate them into effective design solutions.

• Growth Experimentation: Contribute to the design of A/B tests and other growth experiments to identify opportunities for user acquisition and conversion optimization.

📝 Enhancement Note: The emphasis on "growth" and specific conversion outcomes (CVR uplift, lead conversion rate) indicates a strong focus on performance marketing and GTM strategy. This role will be instrumental in translating marketing and sales objectives into user-facing experiences that drive measurable business results, bridging the gap between design, product, and revenue operations.

🎓 Skills & Qualifications

Education:

Experience:

• 5–8 years of professional UX/UI design experience, with a minimum of 2 years focused on SaaS or product environments.

Required Skills:

• UX/UI Design Expertise: Profound understanding of user-centered design principles, interaction design, and visual design.

• Figma Proficiency: Advanced skills in Figma for design, prototyping, and collaboration.

• Prototyping: Proven ability to create interactive prototypes to test and communicate design concepts.

• Design System Development: Experience in creating, managing, and scaling design systems with a comprehensive component library.

• Front-End Collaboration: Experience working closely with engineering teams using modern stacks like React, Next.js, and Tailwind CSS.

• Analytics Tool Familiarity: Working knowledge of web analytics platforms such as Google Analytics 4 (GA4), Mixpanel, and user behavior tools like Hotjar.

• A/B Testing Frameworks: Understanding of A/B testing methodologies and experience designing for testable variations.

• Clear Communication: Excellent verbal and written communication skills, with the ability to articulate design decisions and rationale clearly to technical and non-technical stakeholders.

• Data-Driven Approach: Ability to leverage data and user insights to inform design decisions and measure impact.

Preferred Skills:

• CMS Platform Exposure: Familiarity with headless CMS platforms such as Sanity, Contentful, or Strapi.

• SEO-Driven Landing Page Design: Experience in designing landing pages optimized for search engine visibility and lead generation.

• Motion Design: Proficiency in motion design tools like Lottie or After Effects for creating engaging animations.

• No-Code Tools: Experience with no-code/low-code platforms such as Webflow or Zapier for rapid prototyping or workflow automation.

• AI in Design: Curiosity and understanding of AI's potential applications in design processes.

📝 Enhancement Note: The requirement for experience with analytics tools (GA4, Mixpanel, Hotjar) and A/B testing frameworks is a strong indicator that this role operates at the intersection of product design and growth operations. Candidates will be expected to not only create aesthetically pleasing and user-friendly designs but also to demonstrably impact conversion metrics and business outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Shipped Products: A robust portfolio showcasing at least 2-3 significant products or features that have been launched into production, demonstrating end-to-end design ownership.

• Measurable Results: Clear evidence of the impact of your design work, quantified with key performance indicators (KPIs) such as conversion rate improvements, user engagement increases, or efficiency gains.

• Figma Expertise: Demonstrations of advanced Figma skills, including complex component creation, auto-layout usage, and collaborative workflows.

• Design System Examples: Specific examples of design system components, guidelines, and how they were implemented to ensure consistency and scalability.

• Prototyping & User Flows: Interactive prototypes and visual representations of user flows that highlight problem-solving and user journey mapping.

Process Documentation:

• Design Process Walkthroughs: Case studies detailing your design process from problem identification, user research, ideation, prototyping, testing, to final implementation and iteration.

• Data-Driven Iteration Examples: Documentation of how you have used analytics and user feedback to iterate on designs and improve performance.

• Collaboration Artifacts: Examples of how you have collaborated with engineering and product teams, such as design handoff documents, API integration considerations, or joint problem-solving sessions.

• System Implementation Standards: Evidence of establishing or contributing to design system guidelines, style guides, or component libraries.

📝 Enhancement Note: Given the "Product + Growth" focus, the portfolio must go beyond visual design. It needs to showcase a candidate's ability to influence business metrics through design. Demonstrating how design decisions were informed by data and led to tangible improvements in conversion, user acquisition, or retention will be critical. The emphasis on a "complete UX + UI system" and "scalable design system" suggests a need for structured, repeatable design practices.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: SGD 7,000 - SGD 10,000 per month (approximately USD 5,200 - USD 7,400 per month, depending on exchange rates).

• Rationale: This estimate is based on research for experienced UX/UI Product Designers with a growth focus in Singapore, considering the tech industry, the company's Series B funding, and its global presence. The role is remote, with a stated preference for candidates in India, which might influence local compensation expectations. However, given the Singapore HQ and the target market, a competitive salary benchmarked against Singapore tech salaries is a reasonable starting point, with potential adjustments based on the candidate's specific location and experience.

Benefits:

• Competitive Market Salaries: Remuneration aligned with industry standards for experienced professionals.

• Generous Paid Time Off (PTO): Ample leave days to ensure work-life balance and employee well-being.

• Employee Share Ownership Plan (ESOP): Opportunity to participate in the company's financial success through equity.

• Remote Work Flexibility: Fully remote role with the freedom to work from anywhere.

• Global Work Mobility: Option to work from anywhere in the world for one month annually.

• Personal Growth & Development: Access to internal and external training programs, including AI-focused initiatives.

• B Corp Certified Company: Opportunity to work for a company committed to social and environmental responsibility.

• Environmental Initiatives: Contribution to reforestation and waste reduction efforts.

• Potential for Stock Exchange Listing: Being part of a company on track towards a significant financial event.

Working Hours:

• Standard: Approximately 40 hours per week.

• Flexibility: While a standard work week is expected, the fully remote nature and global work mobility offer significant flexibility in scheduling, allowing for asynchronous collaboration and personal work-life integration.

📝 Enhancement Note: The salary range is an estimate benchmarked against Singapore's tech market due to the company's headquarters and target market. However, the explicit mention of remote work in India and global work mobility suggests that actual compensation may be adjusted based on the candidate's specific location and local cost of living. The ESOP and potential for a stock exchange listing are significant financial incentives for mid-to-senior level roles in growth-stage tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech, SaaS, Business Services (Corporate Secretary, Accounting, FinTech Payments)

Company Size: Approximately 500+ employees. This size indicates a company that has moved beyond startup chaos but retains a startup mindset, offering opportunities for impact and growth while having established processes.

Founded: 2017. A relatively young company with a proven track record of rapid growth and market penetration, suggesting innovation and agility.

Team Structure:

• Product Design Team: Likely a dedicated team focused on user experience and interface design, working closely with product management and engineering.

• Cross-Functional Collaboration: The role emphasizes collaboration with Engineering (React/Next.js), Product Management, Marketing, and potentially Sales Operations to drive product and growth outcomes.

• Growth Focus: Integration with growth marketing and performance teams will be key for achieving conversion-driven outcomes.

Methodology:

• Data-Informed Design: A core methodology, leveraging analytics (GA4, Mixpanel) and user feedback (Hotjar) to guide design decisions and iterations.

• Agile Development: Implicitly supported by the collaboration with engineering teams and the focus on iterative improvements.

• Design System Approach: Emphasis on building and maintaining scalable, reusable design components for efficiency and consistency.

• Customer-Centricity: A foundational principle, aiming to make back-office processes easy for micro SMEs and focus on customer delight.

Company Website: https://www.sleek.com/

📝 Enhancement Note: Sleek operates in a B2B SaaS space targeting SMEs, which requires a nuanced understanding of business user needs. The company's rapid growth and Series B funding indicate a dynamic environment where design plays a critical role in user acquisition, retention, and overall business success. The B Corp certification highlights a commitment to values beyond profit, which can be a significant cultural draw.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior level Product Designer (5-8 years of experience), with a specific specialization in Product + Growth. This signifies a role that requires not only strong design skills but also a strategic understanding of business objectives and user acquisition funnels.

Reporting Structure:

• The role reports to a Hiring Manager, likely a Head of Product Design, Lead Product Designer, or potentially a Product Lead overseeing growth initiatives.

Operations Impact:

• Direct Revenue Impact: Through the design of high-converting landing pages and user flows, this role directly contributes to lead generation and customer acquisition, impacting Sleek's revenue growth.

• User Experience Optimization: Enhancing the usability and scalability of digital products improves customer satisfaction, retention, and reduces churn, indirectly supporting revenue.

• Brand Perception: Delivering world-class product experiences reinforces Sleek's brand as innovative and customer-centric.

Growth Opportunities:

• Skill Specialization: Deepen expertise in growth design, conversion rate optimization (CRO), and data-driven product development.

• Leadership Potential: Opportunity to lead design initiatives for specific product areas or growth campaigns, potentially growing into a Senior Product Designer or Design Lead role.

• Cross-Functional Exposure: Gain valuable experience working across product, engineering, marketing, and potentially sales operations teams, broadening understanding of the GTM strategy.

• AI Integration: Be at the forefront of AI adoption in design, developing new skills and contributing to Sleek's AI center of excellence.

• Global Impact: Contribute to a product used by SMEs across multiple countries (Singapore, Hong Kong, Australia, UK).

📝 Enhancement Note: The "Product + Growth" designation implies this role is more than just an individual contributor designer; it's a strategic partner in the GTM engine. Candidates should anticipate being measured on their ability to drive business outcomes through design, making this an excellent stepping stone for those looking to move into more strategic product or growth-focused roles.

🌐 Work Environment

Office Type: Fully Remote. This offers maximum flexibility in terms of location and work schedule.

Office Location(s): While the company is headquartered in Singapore and has offices in Hong Kong, Australia, and the UK, this specific role is advertised as remote, with a stated preference for candidates in India. The global work mobility option further enhances location flexibility.

Workspace Context:

• Collaborative Digital Environment: Expect to use digital collaboration tools extensively for design reviews, feedback sessions, and team meetings.

• Access to Operations Tools: Will have access to industry-standard design and analytics tools (Figma, GA4, Mixpanel, Hotjar, etc.).

• Cross-Functional Interaction: Frequent interaction with diverse teams (Product, Engineering, Marketing, potentially Sales Ops) is integral to the role.

• Startup Culture: Despite its size and funding, the company retains an "intact startup mindset," suggesting a fast-paced, agile, and potentially innovative work environment.

Work Schedule:

• Standard: Approximately 40 hours per week, aligning with typical full-time employment.

• Flexibility: The fully remote nature and global work mobility offer substantial flexibility, allowing individuals to structure their workdays to best suit their productivity and personal commitments, while still ensuring availability for key meetings and deadlines.

📝 Enhancement Note: The "fully remote" and "work from anywhere for 1 month" policies are significant perks. Candidates should be comfortable with asynchronous communication and self-management, as well as leveraging digital tools to maintain strong working relationships across distributed teams.

📄 Application & Portfolio Review Process

Interview Process:

• HR Screening (30 mins): Initial conversation with Talent Acquisition to assess basic qualifications, cultural fit, and interest.

• Technical Assessment (60 mins): In-depth discussion with the Hiring Manager focusing on past roles, specific experience, and design methodologies.

• Whiteboarding / Case Study Session (60 mins): A practical session with the Hiring Manager to tackle real-world challenges, assess problem-solving approach, and design thinking.

• Soft Skills Assessment (60 mins): Conversation with a leadership team member to evaluate behavioral attributes, collaboration style, and leadership potential based on past work situations.

• Offer + Reference Interviews: Verbal/email offer followed by reference checks.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the problem, your role, the solution, and most importantly, the measurable business impact (e.g., "+25% CVR," "Reduced onboarding time by X%").

• Showcase Process: Don't just show final designs. Include key stages of your process: user research insights, wireframes, user flows, A/B test variations, and iteration examples.

• Highlight Growth Focus: Emphasize projects where your design directly contributed to growth metrics (e.g., landing page optimization, conversion funnel improvements, user acquisition features).

• Figma & Design System Examples: Include specific examples of your Figma file structure, component libraries, and how you've applied design systems.

• Tailor to Sleek: Research Sleek's current products and target audience. Consider how your portfolio projects align with their mission and business goals.

• Conciseness: Present your strongest 2-3 projects in detail, rather than overwhelming the reviewer with too many examples.

Challenge Preparation:

• Understand Sleek's Business: Familiarize yourself with Sleek's services (Corporate Secretary, Accounting, FinTech payments) and their target market (micro SMEs).

• Growth Mindset: Prepare to discuss how you'd approach challenges related to user acquisition, conversion optimization, and improving key business metrics through design.

• Data & Analytics: Be ready to discuss how you use data (GA4, Mixpanel) to inform decisions and measure success.

• Collaboration Scenarios: Think about how you handle design disagreements, collaborate with engineers on complex implementations, and communicate trade-offs.

• Behavioral Questions: Prepare specific examples using the STAR method (Situation, Task, Action, Result) for attributes like Ownership, Humility, Structured Thinking, Data-Driven, and Tough Conversations.

📝 Enhancement Note: The interview process is structured to evaluate technical skills, problem-solving abilities, and behavioral fit. The emphasis on a "Whiteboarding / Case study Session" and "Soft Skills assessment" highlights the importance of practical application and interpersonal skills. Candidates should prepare specific examples that demonstrate their alignment with Sleek's values and their ability to drive measurable growth outcomes through design.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (Advanced proficiency required)

• Design Systems: Figma's component features, potentially shared libraries.

• Motion Design (Bonus): Lottie, After Effects.

• No-Code Tools (Bonus): Webflow, Zapier.

Analytics & Reporting:

• Web Analytics: Google Analytics 4 (GA4) - Essential for understanding user behavior and campaign performance.

• Product Analytics: Mixpanel - For in-depth product usage analysis and event tracking.

• User Behavior Analysis: Hotjar - For heatmaps, session recordings, and user feedback.

• A/B Testing Frameworks: Experience with platforms like Google Optimize (though sunsetting, understanding the concept is key), Optimizely, or internal A/B testing tools.

CRM & Automation:

• CRM Integration: Understanding how designs sync with CRM systems (e.g., Salesforce, HubSpot) via services like Zapier or direct integrations is beneficial.

• CMS Platforms: Familiarity with Sanity, Contentful, or Strapi for managing digital content and landing pages.

Development Stack Collaboration:

• Front-End Languages/Frameworks: React, Next.js, Tailwind CSS - Essential for effective collaboration with engineering teams and ensuring design-to-production parity.

📝 Enhancement Note: The technology stack is heavily focused on modern web development and data analytics. Proficiency in Figma is paramount, but the ability to interpret data from GA4, Mixpanel, and Hotjar, and to collaborate effectively with engineers using React/Next.js/Tailwind, is equally critical for success in this growth-oriented role.

👥 Team Culture & Values

Operations Values:

• Ownership: Candidates are expected to take full responsibility for their work, from concept to completion, proactively addressing challenges.

• Humility: A culture of continuous learning, openness to feedback, and collaborative spirit, where admitting knowledge gaps is valued.

• Structured Thinking: Making thoughtful, logical decisions in a complex, multi-service, and multi-country operational environment.

• Data Driven: Relying on data and user insights as the primary drivers for product decisions and design improvements.

• Constructive Communication: Ability to engage in difficult conversations positively, fostering trust through open and respectful dialogue.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration with Engineering, Product Management, and Marketing teams is expected to achieve shared goals.

• User-Centricity: A deep passion for crafting intuitive, effective, and delightful user experiences for Sleek's SME customers.

• Tech + Services Savvy: Understanding the interplay between technology, service delivery, and user experience in a B2B context.

• Attention to Detail: A commitment to producing polished, high-quality, development-ready designs.

• AI Curiosity: An eagerness to explore and leverage Artificial Intelligence in design processes.

📝 Enhancement Note: The emphasis on "Ownership," "Humility," and "Data Driven" aligns with typical high-performing tech teams. The "Can Have Tough Conversations in a Positive Way" attribute is crucial for effective collaboration in a fast-paced, remote environment. The "Tech + Services Savvy" aspect is particularly relevant for Sleek's business model, bridging the gap between digital product design and real-world business services.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Product & Growth Needs: Effectively designing for both core product usability and immediate conversion goals, ensuring neither is compromised.

• Data Interpretation & Action: Translating complex analytics data into actionable design improvements that demonstrably impact metrics.

• Design System Scalability: Evolving the design system to accommodate new features and business needs across multiple product lines.

• Remote Collaboration: Maintaining strong communication and design consistency within a distributed, fast-paced team.

• Rapid Iteration Cycles: Adapting to frequent feedback and market changes, requiring agility in design execution.

Learning & Development Opportunities:

• Growth Design Specialization: Deepen expertise in user acquisition, conversion rate optimization (CRO), and performance marketing design.

• AI in Design: Participate in developing Sleek's "regional centre of AI excellence," gaining cutting-edge skills.

• Cross-Functional Acumen: Develop a strong understanding of marketing, sales, and product operations through close collaboration.

• Leadership Development: Opportunities to lead design initiatives and potentially mentor junior team members.

• Global Exposure: Contribute to a product serving diverse international markets.

• B Corp Principles: Learn and apply principles of sustainable and ethical business practices.

📝 Enhancement Note: The challenges are directly tied to the "Product + Growth" mandate. Success will require a proactive approach to problem-solving, strong analytical skills, and the ability to adapt quickly in a dynamic tech environment. The growth opportunities, especially in AI and growth design, are significant for career advancement.

💡 Interview Preparation

Strategy Questions:

• Growth Design Strategy: "How would you approach designing a new landing page for our UK marketing campaigns to achieve a +25% uplift in CVR? Walk me through your process, the data you'd use, and the key design elements you'd focus on."

• Design System Implementation: "Describe a time you established or significantly contributed to a design system. What were the key components, challenges, and how did you ensure adoption by engineering?"

• Data-Driven Design Iteration: "Choose a past project where you used analytics (e.g., GA4, Mixpanel) to identify a UX issue. How did you diagnose the problem, what design solution did you propose, and what was the measurable outcome?"

• Problem Solving & Collaboration: "Imagine our onboarding flow has a significant drop-off rate. How would you investigate this issue, what potential solutions would you explore, and how would you collaborate with engineering and product to implement changes?"

Company & Culture Questions:

• Behavioral: "Tell me about a time you took ownership of a challenging project from start to finish." or "Describe a situation where you had to deliver difficult feedback or receive constructive criticism. How did you handle it?" (Prepare examples for all 5 behavioral attributes).

• Sleek's Mission: "What excites you most about Sleek's mission to make the back-office easy for micro SMEs?"

• AI Curiosity: "How do you see AI impacting the future of product design, and how might Sleek leverage it?"

Portfolio Presentation Strategy:

• Structure: For each project, clearly outline: Problem, Your Role, Solution (showcasing design process), Key Metrics/Results, and Learnings.

• Quantify: Use numbers and percentages wherever possible to demonstrate impact (e.g., "Increased lead conversion by 18%", "Reduced user errors by 15%").

• Visuals: Use high-fidelity mockups, interactive prototypes (if possible), and clear user flow diagrams.

• Data Integration: Show how you used data (analytics screenshots, A/B test results) to inform your design decisions and measure success.

• Conciseness: Focus on the most impactful projects that align with the role's requirements (product + growth). Be prepared to discuss these in detail.

• Storytelling: Frame your projects as compelling narratives that highlight your problem-solving skills and ability to drive business outcomes.

📝 Enhancement Note: Candidates should prepare specific, metric-driven examples that showcase their ability to impact business results through design. The interview process is designed to assess strategic thinking, technical skills, and cultural alignment, so preparing for behavioral questions using the STAR method is essential.

📌 Application Steps

To apply for this Product Designer - UX/UI (Product + Growth) position:

• Submit Your Application: Utilize the application link provided on Workable.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating measurable growth impacts, strong UX/UI design skills, and experience with analytics tools. Tailor your case studies to highlight your approach to conversion optimization and user journey design.

• Resume Optimization: Update your resume to clearly list your years of experience, specific tool proficiencies (Figma, GA4, Mixpanel, React/Next.js collaboration), and quantifiable achievements in product and growth design. Use keywords like "UX Design," "UI Design," "Growth," "Conversion Rate Optimization," and "Design Systems."

• Interview Preparation: Practice articulating your design process, explaining your portfolio projects with a focus on business outcomes, and preparing answers for behavioral questions aligned with Sleek's core values (Ownership, Humility, Data-Driven, etc.).

• Company Research: Thoroughly research Sleek's products, target market (micro SMEs), and company values (B Corp certification, startup mindset). Understand their business model and how product design contributes to their overall GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.