Product Designer (UX/UI)

📍 Job Overview

Job Title: Product Designer (UX/UI) Company: TBC BANK Location: TBILISI, Georgia Job Type: Full-time Category: Product Design / UX/UI Design Date Posted: 2025-07-30 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid

🚀 Role Summary

• Drive product innovation and user experience enhancement through user-centered design principles and methodologies.
• Collaborate closely with cross-functional teams, including product managers, engineers, and brand directors, to deliver high-impact digital products.
• Contribute to the ongoing design transformation within TBC by implementing best practices and evolving the design system.
• Translate complex user needs and business requirements into intuitive and visually appealing user interfaces for mobile-first products.

📝 Enhancement Note: Based on the description, this role is deeply integrated into the product development lifecycle, extending beyond traditional UI design to encompass product strategy, user research, and data analysis. The emphasis is on a "product-oriented mindset," suggesting a need for designers who think like product owners and are comfortable with business objectives.

📈 Primary Responsibilities

• Design end-to-end user experiences for TBC's primary mobile application, focusing on lifestyle features and user engagement.
• Develop wireframes, user flows, interactive prototypes, and high-fidelity UI designs using Figma, ensuring adherence to design system standards.
• Conduct user research, analyze product data, and gather insights to inform design decisions and validate feature improvements.
• Craft compelling micro-animations and user interface copy to enhance user delight and usability.
• Collaborate with engineers to ensure accurate implementation of designs and provide necessary design assets and specifications.
• Participate in team workshops, design reviews, and contribute to the continuous improvement of design processes and tools.
• Contribute to the evolution and maintenance of the design system, ensuring consistency and scalability across TBC products.

📝 Enhancement Note: The responsibilities highlight a generalist approach to product design, requiring proficiency in UX research, UI design, copywriting, and animation. The expectation to "search for insights in data" and use "JBTD, CJM, user personas" indicates a strong analytical component to the role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating design thinking and execution is paramount. A background in Design, HCI, Computer Science, or a related field is often beneficial. Experience: A minimum of 2-5 years of experience in product design, with a significant focus on mobile-first products and a proven track record of working within cross-functional product teams. Freelancing experience alone may not be sufficient.

Required Skills:

• Product Design Expertise: Proven ability to manage the entire design process from ideation to production, with a focus on user-centered design principles.
• Mobile-First Design: Demonstrated experience designing for iOS and Android platforms, with a portfolio showcasing successful mobile applications.
• Figma Proficiency: Advanced skills in Figma for component creation, variable management, and building interactive prototypes.
• Visual Design Skills: Strong aesthetic sense, with the ability to develop new typography, color systems, and visual identities that resonate with users.
• Product Mindset: Understanding and application of frameworks like Jobs-to-be-Done (JTBD), Customer Journey Mapping (CJM), user personas, and product analytics.
• Communication: B2+ English proficiency for presenting ideas, brainstorming, and resolving conflicts within a diverse team.
• Autonomy & Flexibility: A self-starter mentality ("manager of one") with the ability to adapt to changing processes and proactively contribute to team initiatives.

Preferred Skills:

• Experience contributing to or working with design systems.
• Familiarity with micro-animation design and implementation.
• Experience in data analysis and extracting actionable insights from user data.
• Copywriting skills for UI elements and user flows.
• Experience in a financial technology (FinTech) environment.

📝 Enhancement Note: The emphasis on "mobile-first products" and "Figma proficiency" are critical. The requirement for "experience of working in a cross-functional product team" suggests that candidates who have worked in agile environments with product managers and engineers will be highly valued. "Product-oriented mindset" implies a need for analytical and strategic thinking beyond pure aesthetics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Mobile-First Case Studies: A portfolio that clearly showcases your process and outcomes for at least 2-3 mobile-first products, ideally with links to App Store or Google Play.
• Design Process Documentation: Evidence of your design process, including user research, wireframing, prototyping, usability testing, and iteration.
• Figma File Examples: Showcase your Figma skills through well-organized files, component libraries, and interactive prototypes.
• Problem-Solution Framing: Clearly articulate the problems you solved, your design approach, and the impact of your solutions, ideally with quantifiable results.

Process Documentation:

• Demonstrate understanding of user journey mapping (CJM) and Jobs-to-be-Done (JTBD) frameworks in your case studies.
• Show how you leverage product analytics and user data to inform design decisions and measure success.
• Illustrate your ability to create and maintain design system components and interactive prototypes.

📝 Enhancement Note: The portfolio is the primary evaluation tool. It should not just display final designs but detail the "how" and "why" behind them, demonstrating a product-oriented approach and proficiency in core design tools and methodologies.

💵 Compensation & Benefits

Salary Range: While not explicitly stated, for a Product Designer with 2-5 years of experience in Tbilisi, Georgia, a competitive salary range would typically fall between 3,500 - 6,000 GEL per month, depending on the candidate's specific skills, portfolio, and interview performance. This estimate is based on industry benchmarks for similar roles in the region, considering the cost of living and the demand for skilled UX/UI professionals in the tech sector.

Benefits:

• Corporate Health Insurance: Full coverage for the employee, with an option to extend coverage to close relatives at the employee's expense.
• Work Equipment: Provision of all necessary tools for work, including a laptop, testing devices, and access to design software.
• Hybrid Work Model: Flexibility to work from home for part of the week, with designated office days.

Working Hours: The expected working hours are approximately 40 hours per week, typical for a full-time position in the Georgian market. The hybrid model offers a degree of flexibility in how these hours are structured around office and remote workdays.

📝 Enhancement Note: The salary estimate is based on general market research for mid-level tech roles in Tbilisi. Actual compensation would be determined through the hiring process. The benefits package is standard for a tech company of TBC's stature, prioritizing employee well-being and productivity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Technology (FinTech). TBC is a leading financial institution in Georgia, actively investing in technology to enhance customer experience and digital offerings. The company culture emphasizes customer-centricity, innovation, and technological advancement. Company Size: TBC Bank is a large, established financial institution, likely employing several thousand individuals across its operations. This scale offers stability and resources, while its tech divisions foster a more agile and innovative environment. Founded: TBC Bank was founded in 1992, establishing a long history in the Georgian financial sector. Its ongoing investment in technology and digital transformation indicates a forward-thinking approach.

Team Structure:

• The Product Design team is likely part of a broader Digital Transformation or Product Development division, working in close collaboration with Product Management, Engineering, and Data Science.
• Designers are integrated into cross-functional "product teams," suggesting a flat, agile structure where designers are embedded with specific product initiatives.
• Collaboration extends to a dedicated Design System team and other fellow designers, fostering knowledge sharing and consistency.

Methodology:

• Customer-Centricity: All design efforts are driven by a deep understanding of customer needs and preferences.
• Data-Informed Design: Utilizes product analytics and user data to guide design decisions and measure impact.
• Agile Development: Works in iterative cycles, aligning with agile methodologies common in technology product development.
• Design System Implementation: Focuses on creating and maintaining a consistent and scalable design language across all digital products.

Company Website: https://www.tbcbank.ge/web/en/home

📝 Enhancement Note: TBC's positioning as a "technology company that exists for, knows and cares about customers" indicates a strong focus on user experience and innovation. The description of the team as "curious people who choose difficult tasks to solve" suggests a culture valuing problem-solving and continuous learning.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer. It implies a degree of autonomy and responsibility for specific product features or modules within the mobile app. The designer is expected to contribute significantly to product strategy and not just execute design tasks. Reporting Structure: The Product Designer will likely report to a Lead Product Designer or Head of UX within the digital product division. They will work closely with Product Managers and Engineering Leads within their assigned product teams. Operations Impact: Product Designers at TBC have a direct impact on customer acquisition, engagement, and retention by shaping the user experience of critical digital products. Their work directly influences customer satisfaction and the company's ability to achieve its business objectives through digital channels.

Growth Opportunities:

• Specialization: Potential to specialize in areas like UX research, interaction design, visual design, or design systems.
• Leadership: Progression to Senior Product Designer, Lead Product Designer, or management roles within the design organization.
• Skill Development: Opportunities to deepen expertise in areas like data analysis, user psychology, and emerging design technologies through company-sponsored training, workshops, and challenging projects.
• Cross-functional Exposure: Gain experience working on diverse product areas within the TBC ecosystem.

📝 Enhancement Note: The mention of preparing an "individual development plan" on the first anniversary highlights TBC's commitment to structured career progression and skill development for its employees. The role is framed as a stepping stone to greater responsibility and impact within the organization.

🌐 Work Environment

Office Type: The work arrangement is Hybrid, with 3 designated office days per week (Monday to Wednesday). This suggests a collaborative office environment that also offers the flexibility of remote work. Office Location(s): Tbilisi, Georgia. Specific office details are not provided, but it's implied to be a modern workspace designed to foster collaboration and productivity.

Workspace Context:

• Collaborative Hub: The office days are designed for team interaction, brainstorming, and face-to-face collaboration with colleagues across product teams.
• Resource-Rich: Employees are provided with all necessary tools, including laptops and design software, to perform their duties effectively.
• Innovation-Focused: The environment likely encourages experimentation and the adoption of new technologies and design approaches.

Work Schedule: The standard work schedule is full-time, with a hybrid model allowing for a blend of in-office and remote work. This structure aims to balance team cohesion with individual flexibility.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, indicating a modern approach to work-life balance. The emphasis on office days for collaboration suggests that team synergy and in-person ideation are highly valued.

📄 Application & Portfolio Review Process

Interview Process:

• Asynchronous CV & Portfolio Screening: Initial review of submitted applications and portfolios.
• Online Whiteboard Assignment: A practical design challenge, likely focusing on a specific problem or feature, conducted with the Design Lead and Head of UX. This assesses problem-solving skills, design thinking, and execution.
• Intro Call with Product Team: A conversation with members of the product team to assess cultural fit, collaboration style, and understanding of product development.
• Meeting Brand Director & Digital Banking Lead: A final stage to evaluate alignment with the company's overall vision, brand strategy, and digital banking objectives.
• Offer Letter: Extension of an offer to the selected candidate.

Portfolio Review Tips:

• Tell a Story: Structure your case studies to clearly articulate the problem, your process, your design decisions, and the measurable impact of your work.
• Show, Don't Just Tell: Use visuals (wireframes, prototypes, final designs) to demonstrate your skills. Include links to live products if possible.
• Highlight Figma Mastery: Showcase your proficiency with components, auto layout, variables, and interactive prototyping.
• Emphasize Product Thinking: Demonstrate how you used data, user research, and business goals to drive your design solutions. Explain your "why."
• Conciseness: Be clear and direct. Focus on the most relevant projects and highlight key achievements.

Challenge Preparation:

• Understand the Prompt: Carefully analyze the whiteboard assignment prompt. Identify the core problem and constraints.
• Structure Your Approach: Outline your thinking process before diving into design. Consider user needs, business goals, and technical feasibility.
• Demonstrate Process: Show your iterative thinking, sketching, wireframing, and how you would arrive at a solution, even if time is limited.
• Communicate Clearly: Articulate your rationale and design decisions verbally and visually.

📝 Enhancement Note: The interview process is thorough, assessing not only design skills but also strategic thinking, collaboration, and cultural fit. The whiteboard assignment is a critical step for demonstrating practical design capabilities and problem-solving approaches.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI design, prototyping, and component management. Proficiency is a must.
• Design System Tools: Experience working with and contributing to design systems (e.g., Storybook, Zeroheight, or similar principles within Figma).

Analytics & Reporting:

• Product Analytics Platforms: Familiarity with tools like Google Analytics, Mixpanel, Amplitude, or similar for tracking user behavior and deriving insights.
• Data Visualization Tools: Experience interpreting data presented in dashboards or reports.

CRM & Automation:

• While not directly used by designers for core tasks, understanding CRM principles and how design impacts customer journeys within a CRM context can be beneficial.

📝 Enhancement Note: Figma is the central tool, and strong proficiency is non-negotiable. Familiarity with product analytics tools is crucial for developing a "product-oriented mindset" and making data-informed design decisions.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: Placing the customer at the heart of all design and product decisions.
• Innovation & Curiosity: Encouraging exploration of new ideas, technologies, and approaches to problem-solving.
• Collaboration: Working effectively with diverse teams to achieve common goals.
• Ownership & Autonomy: Taking responsibility for one's work and driving initiatives forward independently.
• Data-Driven Decision Making: Relying on data and user insights to validate design choices.
• Continuous Improvement: Constantly seeking ways to enhance processes, skills, and product outcomes.

Collaboration Style:

• Cross-functional Integration: Designers are embedded within product teams, working daily with product managers and engineers.
• Open Communication: Encouraging direct feedback, constructive criticism, and open dialogue across all levels.
• Shared Ownership: Fostering a sense of collective responsibility for product success.
• Knowledge Sharing: Actively participating in team discussions, workshops, and design critiques to share learnings and best practices.

📝 Enhancement Note: The company culture values proactive individuals who are comfortable with ambiguity and eager to contribute to evolving processes. The emphasis on "curious people" and "choosing difficult tasks" suggests an environment for growth and learning.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively advocating for user needs while aligning with TBC’s business objectives and technical constraints.
• Navigating a Large Organization: Adapting to the processes and stakeholders within a large financial institution while maintaining design agility.
• Driving Design Transformation: Contributing to the cultural shift towards best-in-class design practices within a traditionally regulated industry.
• Rapid Iteration & Feature Development: Keeping pace with the demands of a fast-evolving digital product landscape.

Learning & Development Opportunities:

• Formal Training: Access to internal and external training programs for design skills, product management, and data analysis.
• Mentorship: Opportunities to learn from experienced designers, product managers, and leadership within TBC.
• Industry Exposure: Potential to attend design conferences or workshops to stay abreast of the latest trends and technologies.
• Challenging Projects: Working on complex features and initiatives that push creative and technical boundaries.

📝 Enhancement Note: The challenges presented are typical for designers moving into established financial institutions, requiring a blend of user advocacy, business acumen, and adaptability. These challenges also present clear growth opportunities for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• Product Vision & Strategy: "How would you approach designing a new feature for our mobile app that aims to increase user engagement beyond financial management?" (Prepare by thinking about user needs, potential features, and how to measure success.)
• Design Process & Methodology: "Walk us through a challenging mobile product you designed. What was your process, and how did you incorporate user feedback and data?" (Be ready to detail your JTBD, CJM, and data analysis approach.)
• Collaboration & Stakeholder Management: "Describe a time you had to gain buy-in for a design decision from stakeholders who had different priorities. How did you approach it?" (Focus on communication, negotiation, and data-driven persuasion.)

Company & Culture Questions:

• TBC's Digital Strategy: "What are your thoughts on TBC's current digital offerings, and where do you see opportunities for improvement from a UX perspective?" (Research the TBC app and its competitors.)
• Team Fit: "How do you see yourself contributing to a cross-functional product team and the broader design culture at TBC?" (Highlight your collaborative spirit and proactive approach.)
• Personal Growth: "How do you stay current with design trends and technologies, and how do you approach continuous learning?" (Showcase your commitment to professional development.)

Portfolio Presentation Strategy:

• Structure: Begin with an overview of your role and the project's goals. Then, detail the problem, your research, design solutions, iterations, and final outcomes with impact metrics.
• Figma Showcase: Be prepared to share specific Figma files or walkthroughs that highlight your component system, prototyping skills, and overall file organization.
• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction scores, reduced task completion time).
• Authenticity: Be genuine in explaining your thought process and the challenges you faced.

📝 Enhancement Note: Preparation should focus on demonstrating a deep understanding of product design principles, a strong command of Figma, and the ability to articulate a data-informed, user-centered design process. Be ready to showcase your ability to think strategically and collaborate effectively.

📌 Application Steps

To apply for this Product Designer position:

• Submit your CV, portfolio, and a brief introduction explaining your journey into product design via the application link.
• Portfolio Customization: Ensure your portfolio prominently features mobile-first projects and clearly outlines your design process, highlighting your Figma proficiency and product-oriented mindset.
• Resume Optimization: Tailor your resume to emphasize experience in cross-functional teams, mobile product development, and the use of design tools and methodologies relevant to the role. Use keywords like UX, UI, Figma, mobile-first, product analytics, and JTBD.
• Interview Preparation: Practice articulating your design process and project outcomes, focusing on the "why" behind your decisions and any quantifiable results. Prepare to discuss your approach to the whiteboard assignment and present your portfolio confidently.
• Company Research: Familiarize yourself with TBC Bank's digital products, brand identity, and overall business objectives to demonstrate your understanding and alignment with the company's mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.