Product Designer (UX/UI)

📍 Job Overview

Job Title: Product Designer (UX/UI) Company: TBC BANK Location: Tbilisi, Georgia Job Type: Full-time Category: Product Design / UX/UI Operations Date Posted: 2025-09-23T10:26:29.135 Experience Level: Mid-Senior Level (2-5 years) Remote Status: Hybrid (3 office days/week)

🚀 Role Summary

• Drive end-to-end product design for TBC's primary mobile application, focusing on user experience (UX) and user interface (UI) enhancements to transform the app into a daily user driver.
• Collaborate closely with cross-functional product teams, including product managers and engineers, to ensure seamless integration of design principles and user-centric features from ideation through to production and validation.
• Contribute to the ongoing design transformation within TBC by working with the design system team and fellow designers to champion and implement best design practices across all digital products.
• Leverage data insights and product analytics tools to inform design decisions, validate feature effectiveness, and identify opportunities for continuous improvement in user engagement and satisfaction.

📝 Enhancement Note: While the title is "Product Designer (UX/UI)", the description emphasizes a strong "product-oriented mindset" and involvement in the entire product lifecycle, including data analysis and feature validation. This positions the role within a broader GTM operations context, where design directly impacts product success and user adoption, requiring close alignment with product management and business objectives.

📈 Primary Responsibilities

• Conceptualize, design, and prototype user-centric mobile application features, with an initial focus on lifestyle features within TBC's main mobile app.
• Develop and refine user flows, wireframes, mockups, and interactive prototypes using Figma, ensuring a high standard of visual design, including typography and color systems.
• Collaborate with product managers to translate business requirements and user needs into intuitive and engaging user experiences.
• Conduct user research, usability testing, and analyze product data to gather insights that inform design iterations and strategic product decisions.
• Contribute to the evolution and maintenance of TBC's design system, ensuring consistency and scalability across all products.
• Write clear and concise copy for UI elements and user flows, demonstrating a holistic approach to product design.
• Participate in team workshops, design critique sessions, and quarterly planning to drive design strategy and foster a collaborative design environment.

📝 Enhancement Note: The responsibilities highlight a proactive and integrated role, moving beyond traditional UI/UX tasks. The expectation to "write their own copy," "search for insights in data," and be involved "way before the first 'design' task" indicates a need for strong product thinking and an understanding of the broader GTM strategy, including how design impacts customer acquisition and retention.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating relevant experience and skills is paramount. Educational background in Design, Human-Computer Interaction, or a related field is beneficial. Experience: Proven experience working within a cross-functional product team environment, with a preference for candidates whose experience extends beyond freelancing to include in-house product development.

Required Skills:

• Product Design Expertise: Demonstrated ability to manage the full product design lifecycle, from concept to production, with a focus on mobile-first products.
• UX/UI Proficiency: Strong skills in user experience design, user interface design, wireframing, prototyping, and information architecture.
• Figma Proficiency: Advanced proficiency in Figma for component creation, variable adjustment, and building interactive prototypes.
• Product-Oriented Mindset: Familiarity with product management methodologies such as Jobs-to-be-Done (JTBD), Customer Journey Mapping (CJM), user personas, and product analytics tools.
• Visual Design Acumen: Strong visual design skills, including the ability to develop cohesive typography and color systems that resonate with users.
• Cross-functional Collaboration: Proven experience working effectively within cross-functional product teams, collaborating with product managers and engineers.
• Communication Skills: B2+ English language proficiency for presenting ideas, brainstorming, and resolving conflicts effectively.

Preferred Skills:

• Experience contributing to or maintaining design systems.
• Familiarity with micro-animations and their implementation.
• Experience in data analysis and deriving insights from product analytics.
• Understanding of Agile development methodologies.

📝 Enhancement Note: The requirement for "mobile-first products" and "product-oriented mindset" with specific methodologies (JTBD, CJM) signals a need for designers who can contribute to strategic product planning and understand the impact of design on business outcomes. This goes beyond aesthetic execution to encompass a deep understanding of user needs and market positioning.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• App Store/Google Play Links: A portfolio showcasing several mobile-first products with direct links to their presence on the App Store or Google Play is highly preferred.
• End-to-End Case Studies: Detailed case studies that illustrate the entire design process, from problem definition and user research to final implementation and measured impact.
• Figma Expertise Demonstration: Examples of complex interactive prototypes, well-structured component libraries, and thoughtful application of design variables within Figma.
• Data-Informed Design: Portfolios should ideally demonstrate how data insights, user analytics, or A/B testing results influenced design decisions and led to measurable improvements.
• Cross-functional Collaboration Showcase: Examples or descriptions of how you collaborated with product managers, engineers, and other stakeholders to bring designs to life.

Process Documentation:

• Problem Definition & Research: Documented approaches to identifying user problems, conducting user research (interviews, surveys), and synthesizing findings.
• Design Iteration & Prototyping: Clear showcase of design iterations, wireframing processes, and the creation of high-fidelity, interactive prototypes.
• Validation & Impact: Evidence of how designs were tested (usability testing, A/B testing) and what the resulting impact on key metrics (e.g., conversion rates, engagement, task completion) was.

📝 Enhancement Note: The emphasis on "validated feature or improvement that has made it to production" and "searching for insights in data" suggests that portfolios should not only demonstrate design skills but also the ability to measure and articulate the business impact of those designs. A strong understanding of product metrics and an ability to connect design choices to tangible outcomes are crucial.

💵 Compensation & Benefits

Salary Range: While not specified, for a Product Designer with 2-5 years of experience in Tbilisi, Georgia, a competitive salary range would typically fall between 3,500 - 6,000 GEL per month, depending on specific skills, portfolio strength, and interview performance. This estimate is based on general market data for similar roles in the region.

Benefits:

• Corporate Health Insurance: Full cost of health insurance covered by the company, with an option to extend coverage to close relatives at the employee's expense.
• Work Equipment: Provision of all necessary tools for effective work, including a laptop, testing devices, and access to design software.
• Professional Development: Opportunities for individual development plans to map out career paths and skill progression within TBC.

Working Hours: Standard full-time working hours are expected, with a hybrid work arrangement requiring 3 days per week in the office. Specific daily hours are not detailed but are typical for a full-time role.

📝 Enhancement Note: The salary estimate is based on general market data for mid-level design roles in Tbilisi. It's crucial for candidates to research current local market rates and be prepared to discuss their salary expectations during the interview process, aligning with their experience and the value they bring. The benefits package is standard for full-time roles and includes essential work tools and health coverage.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Financial Services (FinTech) Company Size: Large Enterprise (TBC Bank Group PLC implies a significant employee count across various subsidiaries) Founded: TBC Bank was founded in 1992, indicating a long-standing presence and evolution within the Georgian financial sector.

Team Structure:

• The Product Design team operates within a broader product development framework, working closely with Product Managers, Engineers, and a dedicated Design System team.
• Designers are integrated into cross-functional product teams, suggesting a collaborative and agile team structure.
• The company culture is described as "technology driven" and powered by a "courageous and purposeful team," emphasizing innovation and customer-centricity.

Methodology:

• Agile Product Development: While not explicitly stated, the mention of "Jira" and "quarterly planning" suggests an Agile or hybrid Agile approach to product development.
• Data-Driven Decision Making: Emphasis on "searching for insights in data" and using "product analytics tools" highlights a commitment to data-informed product strategy and design.
• Design System Adoption: Active contribution to and utilization of a design system points to a focus on design consistency, efficiency, and scalability.

Company Website: https://tbcbank.ge/en/

📝 Enhancement Note: TBC's positioning as a "technology driven company" in the financial sector indicates a blend of traditional banking stability with modern tech-forward innovation. This suggests an environment where design plays a critical role in differentiating customer experiences and driving digital transformation, requiring designers to be adaptable and forward-thinking.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-senior level, requiring 2-5 years of experience. It offers a significant opportunity to influence product direction and user experience within a core application.

Reporting Structure: Product Designers typically report to a Design Lead, Head of UX, or a Product Design Manager. They work closely with Product Managers within their respective product squads.

Operations Impact: As a Product Designer, your work directly impacts customer acquisition, retention, and overall user satisfaction by shaping the digital banking experience. Successful designs can lead to increased app usage, improved customer loyalty, and ultimately, business growth.

Growth Opportunities:

• Specialization: Opportunity to specialize in specific areas of product design, such as user research, interaction design, or visual design leadership.
• Design System Contribution: Deep involvement in the evolution of the design system can lead to leadership roles or expertise in design governance.
• Product Strategy Involvement: As experience grows, there's potential to influence product strategy more broadly, beyond individual features.
• Career Progression: Possible advancement to Senior Product Designer, Lead Product Designer, or UX Manager roles within TBC.
• Skill Development: Continuous learning through team workshops, design critiques, and potentially industry conferences, as indicated by the "individual development plan" for the first anniversary.

📝 Enhancement Note: The "individual development plan" mentioned for the first anniversary strongly suggests that TBC invests in employee growth and provides structured career pathing. Designers are encouraged to take ownership of their development, aligning personal goals with company objectives and emerging design practices.

🌐 Work Environment

Office Type: Hybrid work model. Office Location(s): Tbilisi, Georgia. Specific office details are not provided, but accessibility within Tbilisi is implied.

Workspace Context:

• Collaborative Environment: The role emphasizes working within cross-functional teams, suggesting a dynamic and collaborative workspace where designers interact daily with product managers, engineers, and fellow designers.
• Tooling: Access to industry-standard design tools like Figma, testing devices, and laptops is guaranteed, ensuring a productive design workflow.
• Team Interaction: Regular team workshops, design critiques, and brainstorming sessions foster a culture of shared learning and creative problem-solving.

Work Schedule: Full-time employment with a hybrid arrangement, requiring office presence on specific days (Monday-Wednesday mentioned initially). This structure aims to balance focused individual work with collaborative team interaction.

📝 Enhancement Note: The hybrid model with designated office days (Monday-Wednesday) is designed to facilitate in-person collaboration and team building, crucial for design sprints, brainstorming, and fostering a cohesive team culture. This structure allows for flexibility while ensuring essential face-to-face interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Stage 1: CV & Portfolio Screening: Initial review to assess qualifications and the strength of your design portfolio against the role requirements.
• Stage 2: Online Whiteboard Assignment: A practical design exercise conducted with the Design Lead and Head of UX, likely focusing on problem-solving and design thinking.
• Stage 3: Intro Call with Product Team: A discussion with the product team to assess cultural fit, collaboration potential, and understanding of product dynamics.
• Stage 4: Meeting Brand Director & Digital Banking Lead: A final evaluation to gauge strategic alignment, understanding of brand vision, and leadership potential.
• Stage 5: Offer Letter: Extension of an offer upon successful completion of all assessment stages.

Portfolio Review Tips:

• Showcase Process, Not Just Polish: Clearly articulate your thought process, research methodologies, and design decisions for each project. Explain why you made certain choices.
• Quantify Impact: Wherever possible, include metrics and data that demonstrate the positive impact of your designs on users and business goals.
• Highlight Mobile-First Solutions: Ensure your portfolio prominently features mobile design projects, demonstrating your expertise in this critical area.
• Demonstrate Figma Skills: Include examples of interactive prototypes, component libraries, and your ability to work efficiently within Figma.
• Tailor Your Introduction: In your brief intro, connect your design journey to TBC's mission and the specific requirements of this role.

Challenge Preparation:

• Understand TBC's Products: Familiarize yourself with the TBC mobile app and other digital offerings to understand their current user experience and potential areas for improvement.
• Prepare for Design Thinking Exercises: Be ready to tackle a design problem, articulate your approach, and present your solutions clearly and concisely.
• Practice Articulating Your Process: Be prepared to walk through your portfolio projects, explaining your problem-solving process, design decisions, and outcomes.

📝 Enhancement Note: The interview process is structured to assess a range of competencies, from pure design skills to strategic thinking and cultural fit. The dedicated whiteboard assignment and meetings with senior leadership highlight the importance of demonstrating not just design execution but also product acumen and alignment with TBC's business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and component management. High proficiency is a must.
• Prototyping Tools: Figma's built-in prototyping capabilities are key, but familiarity with other tools like InVision or Adobe XD may be beneficial.

Analytics & Reporting:

• Product Analytics Tools: Experience with tools such as Google Analytics, Mixpanel, Amplitude, or similar platforms for tracking user behavior and deriving insights.
• Data Visualization Tools: Familiarity with tools that help in presenting data insights effectively.

CRM & Automation: While not explicitly mentioned for the designer role, understanding how CRM systems and marketing automation tools impact the user journey and product adoption can be advantageous.

📝 Enhancement Note: Proficiency in Figma is explicitly stated as a core requirement. Beyond that, the role implies a need for designers who are comfortable working with data analytics tools to inform their design decisions. This indicates a modern design approach focused on measurable outcomes and continuous improvement, aligning design with broader operational efficiency goals.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on creating customer-tailored services and products that make people's lives easier.
• Innovation & Technology: Embracing innovation and technology as core drivers for fulfilling the company's mission.
• Purposeful Teamwork: Working collaboratively with a courageous and purposeful team to achieve shared goals.
• Growth Mindset: Encouraging self-belief and supporting individual growth and success.
• Data-Driven Approach: Utilizing data to inform decisions, validate features, and measure impact.

Collaboration Style:

• Cross-functional Integration: Designers are integral members of cross-functional product teams, working closely with product managers and engineers.
• Design System Collaboration: Close ties with the design system team to ensure consistency and best practices.
• Open Communication: Encouragement of brainstorming, idea sharing, and open dialogue to drive product development forward.

📝 Enhancement Note: The company's emphasis on being "technology driven" and creating "customer-tailored services" suggests a culture that values agility, user empathy, and a proactive approach to problem-solving. Designers are expected to be team players who can translate user needs and business goals into tangible product experiences.

⚡ Challenges & Growth Opportunities

Challenges:

• Transforming a Core App: Enhancing the experience of a widely used financial application to become a "daily drive" requires significant user insight and iterative design.
• Balancing Innovation with Stability: Integrating new features and design paradigms within a financial institution requires careful consideration of security, compliance, and user trust.
• Evolving Design Practices: Contributing to a "design transformation" means actively shaping and adopting new design methodologies and tools within the organization.
• Hybrid Work Management: Effectively collaborating and maintaining design consistency in a hybrid work environment requires strong communication and organizational skills.

Learning & Development Opportunities:

• Deep Dive into FinTech UX: Gaining specialized knowledge in user experience for the financial technology sector.
• Design System Mastery: Becoming an expert in building and maintaining scalable design systems.
• Data-Driven Design Practice: Honing skills in using analytics to inform and validate design decisions.
• Cross-functional Product Strategy: Developing a comprehensive understanding of product management and business strategy through close collaboration.

📝 Enhancement Note: The challenges presented are opportunities for significant professional development. Successfully navigating the complexities of a financial app and contributing to design transformation will build a strong portfolio and marketable skills in a high-demand sector.

💡 Interview Preparation

Strategy Questions:

• Product Vision & Strategy: "How would you approach redesigning a key feature in our mobile app to encourage more frequent user engagement for non-financial tasks?" (Focus on user journey mapping, potential features, and how design supports the 'daily drive' goal).
• Collaboration & Stakeholder Management: "Describe a time you disagreed with a product manager or engineer on a design decision. How did you handle it, and what was the outcome?" (Emphasize communication, data-driven arguments, and finding common ground).
• Problem-Solving & Process: "Walk us through your process for designing a new feature from scratch, including how you incorporate user feedback and data into your iterations." (Highlight your systematic approach, research methods, and iterative design process).

Company & Culture Questions:

• Company Alignment: "What excites you about TBC's mission to make people's lives easier through technology, and how do you see product design contributing to that?" (Connect your passion for user experience with TBC's stated goals).
• Team Dynamics: "How do you prefer to collaborate with product managers and engineers on a daily basis?" (Showcase your understanding of cross-functional teamwork and your preferred working style).
• Impact Measurement: "How do you measure the success of your designs? Can you provide an example of a design that had a measurable positive impact?" (Prepare a specific case study with quantifiable results).

Portfolio Presentation Strategy:

• Narrative Structure: For each project, tell a compelling story: the problem, your role, your process, the solution, and the outcome (with data).
• Highlight Figma Capabilities: Be ready to demonstrate interactive prototypes or discuss your component system within Figma.
• Focus on Mobile-First: Clearly articulate the unique considerations and solutions for mobile user experiences.
• Showcase Data-Informed Decisions: Explain how data and user insights guided your design choices.
• Be Prepared for Questions: Anticipate questions about your decision-making, trade-offs, and challenges faced during each project.

📝 Enhancement Note: Given the emphasis on a "product-oriented mindset" and integration into the entire product lifecycle, expect interview questions to probe your strategic thinking, business acumen, and ability to connect design decisions to tangible business outcomes, not just aesthetic quality.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on smartrecruiters.com.
• Curate Your Portfolio: Select 2-3 of your strongest mobile-first product design case studies that best demonstrate your UX/UI skills, Figma proficiency, and data-informed design process. Ensure you include App Store/Google Play links if available.
• Craft Your Resume: Tailor your resume to highlight experience in cross-functional teams, product-oriented methodologies (JTBD, CJM), and quantifiable achievements in mobile product design. Use keywords like "UX," "UI," "Figma," "prototyping," "user research," and "product analytics."
• Prepare Your Introduction: Write a brief, compelling introduction that connects your personal design journey with TBC's mission and the specific requirements for this Product Designer role.
• Research TBC: Familiarize yourself with TBC's mobile app, their digital offerings, and their positioning as a technology-driven company in the financial sector. Understand their customer-centric approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.