Product Designer (UX)

📍 Job Overview

Job Title: Product Designer (UX) Company: Liminal Location: Hybrid (Porto, Portugal) or Hybrid (Lisbon, Portugal) Job Type: Full-Time, Salaried Category: Product Design / UX/UI Design Date Posted: November 10, 2025 Experience Level: Mid-Level (3+ years) Remote Status: Hybrid (with remote flexibility)

🚀 Role Summary

• This role focuses on delivering end-to-end UX design for critical product areas, emphasizing strong UX craft and systems thinking within a growing tech company.
• The Product Designer will translate complex requirements into elegant, usable, and accessible interfaces, incorporating AI-generated insights while maintaining user transparency and control.
• Key responsibilities include problem framing, user research collaboration, rapid prototyping, iterative design based on feedback, and close collaboration with product managers and engineers to ensure successful product delivery.
• The position offers an opportunity to deepen skills in data-driven design, AI-enhanced interfaces, and market intelligence tools within the embedded analytics space.

📝 Enhancement Note: While the job title is "Product Designer (UX)", the description heavily emphasizes UX/UI design responsibilities. The role is framed within a product development context, suggesting a strong need for collaboration with Product Management and Engineering, and a focus on user outcomes tied to business goals. The mention of "embedded analytics" and "market intelligence tools" indicates a B2B SaaS environment, likely focusing on data visualization and insightful user experiences.

📈 Primary Responsibilities

• Deliver comprehensive UX and UI design for designated product areas, from initial problem definition through to polished interface delivery.
• Contribute to product design strategy, actively clarifying ambiguous user problems and driving towards desired user and business outcomes.
• Develop intuitive information architecture, sophisticated interaction models, and accessible user interfaces that meet complex product requirements.
• Design and evolve user experiences that effectively integrate AI-generated insights, balancing user control, transparency, and overall usability.
• Collaborate closely with Product Managers and Engineering teams to explore and implement how AI can enhance product utility, responsiveness, and user trust.
• Create rapid prototypes to effectively explore design concepts, validate hypotheses, and achieve stakeholder alignment.
• Actively participate in user testing sessions, analyze behavioral data, and iterate on designs based on collected insights and user feedback.
• Collaborate with researchers and Product Managers to ensure all designed solutions are deeply grounded in validated user needs.
• Facilitate evaluative research or usability testing sessions and synthesize findings to inform design iterations and improvements.
• Work hand-in-hand with engineering teams to refine design concepts and ensure a seamless transition from design to development, providing detailed specifications and assets.
• Champion user-centered design principles throughout the entire product development lifecycle.
• Present design decisions, clearly articulating their connection to user impact and business objectives, guiding teams through trade-offs and decision-making processes.
• Stay current with the latest trends and best practices in UX/UI design, user research methodologies, and digital accessibility standards.
• Engage in constructive peer feedback and collaborative design sessions to continuously elevate the quality of design output.
• Contribute to the ongoing development and maintenance of the company's design system to ensure consistency, scalability, and efficiency.

📝 Enhancement Note: The responsibilities highlight a full-stack design role, from strategic problem-solving and user research integration to detailed UI implementation and collaboration with engineering. The emphasis on AI integration and data products suggests a need for designers who can think critically about complex data presentation and user interaction with intelligent features.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience, is often expected for mid-level design roles.

Experience:

• A minimum of 3 years of professional experience in UX/UI design is required.
• Preference will be given to candidates with prior experience in designing data products, market intelligence platforms, or similar complex B2B SaaS applications.

Required Skills:

• UX/UI Design: Proven ability to deliver end-to-end design solutions, from problem framing to polished UI.
• Portfolio: A strong, comprehensive portfolio is mandatory, showcasing a user-centered design process, problem-solving abilities, and a range of completed design projects. (Applicants must link or attach their portfolio.)
• Prototyping: Proficiency in rapid prototyping to explore concepts, validate hypotheses, and facilitate stakeholder alignment.
• Figma Proficiency: Expert-level command of Figma for design, prototyping, and collaboration.
• User Research & Iteration: Experience in participating in user tests, analyzing behavioral data, and iterating designs based on insights.
• Cross-Functional Collaboration: Demonstrated ability to work effectively with Product Managers, Engineers, and Researchers in a fast-paced, often distributed, team environment.
• Communication: Excellent written and verbal communication skills in English, essential for effective collaboration within distributed teams.
• Design Systems: Understanding of and experience contributing to design systems for consistency and scalability.
• Accessibility: Knowledge of and commitment to designing accessible user interfaces.

Preferred Skills:

• Data Visualization: Familiarity with data visualization principles and best practices for presenting complex data insights.
• Market Intelligence Tools: Experience with or understanding of market intelligence platforms and their user needs.
• AI-Enhanced Interfaces: Experience or strong interest in designing user experiences for AI-driven features, focusing on transparency and control.
• Startup Environment: Previous experience working in a startup or similarly agile, fast-paced setting.
• Front-End Development Fundamentals: Exposure to front-end development frameworks like React, providing a better understanding of implementation constraints and possibilities.
• Next-Gen Prototyping Tools: Familiarity with tools like Lovable, Bolt, or V0 for advanced prototyping.

📝 Enhancement Note: The requirement for a portfolio is heavily emphasized, indicating it will be a critical component of the application review. The "Bonus Points" suggest areas where candidates can significantly differentiate themselves, particularly in niche areas like BI tools, AI interfaces, and startup experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Project Case Studies: Showcase 2-4 detailed case studies that illustrate your end-to-end design process for significant product features or challenges. Each case study should clearly outline the problem, your role, the process undertaken, key decisions, and the final outcome.
• Process Documentation: Clearly articulate your design process, including how you approach user research, problem framing, ideation, prototyping, user testing, and iteration. Evidence of how you incorporate feedback and data into your workflow is crucial.
• System Thinking: Demonstrate an understanding of how individual design solutions fit into a larger product ecosystem or design system. Highlight instances where you considered scalability, consistency, and component reuse.
• Outcome & Impact: Quantify or qualitatively describe the impact of your design solutions on user behavior, business goals, or product metrics where possible. Show how your designs achieved specific objectives.

Process Documentation:

• Workflow Design: Detail your approach to mapping user journeys, defining information architecture, and structuring complex interfaces.
• Prototyping & Validation: Explain your methods for rapid prototyping, hypothesis testing, and utilizing user feedback for iterative improvements.
• Collaboration & Handoff: Illustrate how you collaborate with product managers and engineers, and the specific artifacts (e.g., design specifications, assets) you provide for seamless implementation.

📝 Enhancement Note: The emphasis on a portfolio is paramount. Candidates should prepare detailed case studies that not only showcase visual design but also their strategic thinking, problem-solving approach, and ability to drive product outcomes through user-centered design. Demonstrating a clear, repeatable design process and an understanding of system-level thinking will be key.

💵 Compensation & Benefits

Salary Range:

• For a mid-level Product Designer (UX) with 3+ years of experience in Portugal (Lisbon/Porto), a competitive salary range can be estimated between €35,000 and €55,000 annually, depending on specific experience, skill set, and the company's compensation philosophy.
• This estimate is based on market research for UX/UI Design roles in Portugal, considering the cost of living in Lisbon and Porto, and industry benchmarks for tech companies.

Benefits:

• Competitive salary package.
• Hybrid work model offering flexibility between remote work and in-office collaboration.
• Opportunity to work on cutting-edge AI-enhanced interfaces and data products.
• Contribution to building the next generation of embedded analytics.
• Professional development opportunities, including staying abreast of industry trends and best practices.
• Collaborative and experienced team environment focused on innovation.
• Potential for participation in the company's stock options or equity plan (common in tech startups).
• Health insurance and other standard benefits applicable in Portugal.

Working Hours:

• The role is based on a standard 40-hour work week.
• The hybrid work arrangement provides flexibility, allowing for remote work days in addition to in-office collaboration days, accommodating work-life balance.

📝 Enhancement Note: As specific salary and benefits were not provided, this section includes an estimated salary range based on market data for Portugal and common benefits offered in tech companies, particularly those with a hybrid/remote-friendly policy. The estimation methodology considers role seniority, location, and industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on Embedded Analytics and Market Intelligence Platforms. Liminal appears to be operating in a space that leverages AI to provide insights. Company Size: Likely a growing startup or scale-up, given the "fast-paced environment" and "hybrid" work model which are common in such organizations. Company size is not explicitly stated, but the focus on building "next generation" products suggests a dynamic and potentially rapidly evolving environment. Founded: Company founding date is not provided.

Team Structure:

• The design team likely consists of a small, focused group of designers working within cross-functional product pods.
• Designers report into a Head of Design or Design Lead, collaborating closely with Product Managers and Engineering leads within their respective pods.
• Cross-functional collaboration is a core tenet of the role, emphasizing close partnerships with PMs and engineers throughout the product lifecycle.

Methodology:

• Data-Driven Design: The role emphasizes using data (behavioral data, user feedback, market intelligence) to inform design decisions and iterate on solutions.
• User-Centered Approach: A strong focus on understanding and addressing real user needs is central to the design process.
• Agile Development: Collaboration with engineering in a "fast-paced environment" suggests an agile or iterative development methodology.
• AI Integration: A unique methodological focus on integrating AI capabilities into products while ensuring user trust and control.

Company Website: liminalinsights.com

📝 Enhancement Note: The company description suggests a modern, tech-focused culture that values data, user centricity, and innovation, particularly in the AI and analytics space. The hybrid model indicates a trust-based culture that enables flexibility.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer (UX), requiring 3+ years of experience. It implies a level of autonomy and responsibility for specific product areas, moving beyond junior-level task execution to strategic contribution.

Reporting Structure: The designer will likely report to a Design Lead or Head of Design. They will operate within cross-functional "team pods," working closely with Product Managers and Engineering leads, contributing to shared product goals.

Operations Impact: The Product Designer's impact is critical to the success of Liminal's product. By translating complex requirements into usable and elegant interfaces, they directly influence user adoption, satisfaction, and the perceived value of the embedded analytics and market intelligence tools. Their work in designing AI-enhanced features can differentiate the product in the market and drive innovation.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-enhanced interfaces, data visualization, or specific areas of market intelligence design.
• Design System Ownership: Take on more responsibility in evolving and maintaining the company's design system.
• Mentorship: Potentially mentor junior designers as the team grows.
• Leadership Track: Progress towards a Senior Product Designer role, leading larger initiatives or product areas, and influencing design strategy.
• Cross-Functional Exposure: Gain deeper insights into product management and engineering processes, potentially leading to broader product strategy roles.

📝 Enhancement Note: The role offers a clear path for growth within a specialized tech domain. The emphasis on AI and data products provides opportunities for developing highly sought-after skills, positioning the designer for future leadership or specialist roles in the evolving tech landscape.

🌐 Work Environment

Office Type: Hybrid model, meaning Liminal likely maintains office spaces in Porto and Lisbon for collaborative work, alongside supporting remote work. Office Location(s): Porto and Lisbon, Portugal. The hybrid nature allows for flexibility in choosing a primary work location or splitting time.

Workspace Context:

• Collaborative Hubs: Office spaces are expected to facilitate team meetings, brainstorming sessions, and in-person collaboration with designers, PMs, and engineers.
• Tools & Technology: Access to industry-standard design tools like Figma, and potentially other prototyping or research platforms. The company is also interested in exploring "next-gen prototyping" tools.
• Team Interaction: Opportunities for regular interaction with design peers for feedback and knowledge sharing, as well as close daily collaboration with cross-functional partners.

Work Schedule: Standard 40-hour work week with flexibility provided by the hybrid model. This allows for structured work time while accommodating personal needs and optimizing productivity across different work environments.

📝 Enhancement Note: The hybrid arrangement in established tech hubs like Porto and Lisbon suggests a balance between planned in-office collaboration and the autonomy of remote work, appealing to modern professionals seeking flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and, critically, your portfolio. Applications without a portfolio will likely be disqualified.
• Portfolio Review & Discussion: A dedicated session with design leadership or senior designers to deeply dive into your portfolio case studies. Be prepared to walk through your process, rationale, and the impact of your work.
• Cross-Functional Interview: Interviews with Product Managers and/or Engineering leads to assess your collaboration skills, understanding of product development, and ability to work within a cross-functional team.
• Design Challenge (Potential): You might be given a small design challenge or asked to critique an existing product/feature to assess your problem-solving skills, design thinking, and approach to specific UX problems.
• Final Interview: Potentially with a senior leader or founder, focusing on cultural fit, long-term vision, and alignment with company values.

Portfolio Review Tips:

• Curate Wisely: Select 2-4 of your strongest, most relevant projects that best showcase your end-to-end UX process, problem-solving skills, and ability to deliver user-centered solutions.
• Tell a Story: For each case study, clearly articulate the problem, your specific role, the constraints, your design process, key decisions made (and why), challenges faced, and the measurable outcomes or learnings.
• Show, Don't Just Tell: Include wireframes, user flows, prototypes, and final UI mockups. Explain your rationale behind design choices at each stage.
• Highlight Process: Emphasize how you incorporated user research, feedback loops, and data into your design iterations.
• Focus on Impact: Where possible, quantify the results of your work (e.g., increased conversion rates, improved user satisfaction, reduced task completion time).
• Tailor to Liminal: If possible, try to align your portfolio examples with the type of product Liminal is building (data products, market intelligence, AI interfaces).

Challenge Preparation:

• Understand the Context: If given a design challenge, take time to understand the business goals and user needs behind it.
• Define Scope: Clearly define the problem space and any assumptions you are making.
• Structure Your Approach: Outline your design process (research, ideation, prototyping, testing) and articulate each step.
• Focus on Rationale: Explain the "why" behind your design decisions.
• Consider Trade-offs: Be prepared to discuss potential trade-offs and how you would prioritize features or address constraints.
• Presentation Skills: Practice presenting your work concisely and engagingly, ready to answer questions about your process and decisions.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should invest significant time in preparing and presenting their case studies effectively, demonstrating not just design skills but also strategic thinking and collaborative capabilities relevant to a product-focused role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and collaboration. Proficiency is explicitly required.
• Prototyping Tools: Beyond Figma, familiarity with "next-gen prototyping" tools like Lovable, Bolt, or V0 is a plus, indicating an interest in advanced simulation and interaction design.
• Design Systems: Experience working with or contributing to design systems is expected.

Analytics & Reporting:

• Data Visualization Tools: Familiarity with data visualization principles is preferred, suggesting the product deals with complex data presentation. Specific BI tools are a bonus.
• Behavioral Data Analysis: The role involves analyzing behavioral data to inform design iterations, implying access to or familiarity with tools that track user interactions.

CRM & Automation: While not explicitly mentioned for the designer role, the company context of market intelligence and embedded analytics suggests that CRM and automation tools are integral to their business operations, though direct designer interaction might be limited.

📝 Enhancement Note: Figma is the non-negotiable tool. Proficiency in advanced prototyping and an understanding of data visualization are highly valued, aligning with the product's domain. Familiarity with how data is collected and analyzed will be beneficial.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and solving user problems is paramount.
• Data-Informed Decisions: Utilizing data, research, and feedback to guide design and product strategy.
• Collaboration & Transparency: Open communication, active listening, and shared ownership within cross-functional teams.
• Craftsmanship & Quality: A high bar for design quality, attention to detail, and delivering elegant, usable solutions.
• Innovation: A drive to explore new technologies like AI and push the boundaries of embedded analytics.
• Efficiency: Streamlining processes and leveraging tools like design systems to work effectively.

Collaboration Style:

• Integrated Pods: Designers work closely within product pods, acting as integral members of small, agile teams alongside PMs and engineers.
• Feedback-Driven: An open culture for giving and receiving peer feedback to elevate design quality and team learning.
• Cross-Functional Partnership: Building strong working relationships with PMs and engineers is essential for translating design into successful products.
• Advocacy: Designers are expected to advocate for user needs and design best practices within team discussions and decision-making processes.

📝 Enhancement Note: The culture appears to be a blend of modern tech startup agility, a strong emphasis on user experience and data, and a collaborative, open environment suited for distributed teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: The primary challenge will be simplifying intricate data and AI-driven functionalities into intuitive and user-friendly interfaces.
• Balancing Innovation and Usability: Integrating cutting-edge AI features while ensuring users maintain control, transparency, and trust.
• Working in a Fast-Paced Environment: Adapting to rapid iteration cycles, evolving requirements, and tight deadlines common in startups.
• Cross-Functional Alignment: Ensuring consistent understanding and buy-in on design decisions across product, engineering, and other stakeholders.
• Remote Collaboration: Effectively collaborating and maintaining strong relationships within a hybrid/distributed team structure.

Learning & Development Opportunities:

• AI & Data Design Specialization: Gaining deep expertise in designing for AI-powered products and complex data visualizations.
• Product Strategy Input: Contributing to the strategic direction of product features and user experience.
• Design System Contribution: Playing a role in shaping and expanding a growing design system.
• Industry Trends: Staying at the forefront of UX/UI design, AI in interfaces, and market intelligence technology.
• Exposure to Startup Growth: Experiencing the dynamics of a growing tech company and potentially contributing to its scaling.

📝 Enhancement Note: The role presents significant intellectual challenges related to AI and data, offering substantial growth in specialized and high-demand areas of product design.

💡 Interview Preparation

Strategy Questions:

• "Walk us through a complex product you designed. What were the main challenges, and how did you approach them?" (Focus on process, problem-solving, and user impact.)
• "How do you balance user needs with business objectives and technical constraints when designing a feature?" (Demonstrate strategic thinking and trade-off analysis.)
• "Describe your experience designing for AI-driven features. How do you ensure transparency and user control?" (Highlight your understanding of AI ethics and user trust in design.)
• "How do you incorporate user research and data into your design process, especially when dealing with ambiguity?" (Showcase your iterative and data-informed approach.)

Company & Culture Questions:

• "What interests you about Liminal and our focus on embedded analytics and AI?" (Research the company, its mission, and its products.)
• "How do you approach collaboration with Product Managers and Engineers, especially in a remote or hybrid setting?" (Emphasize communication, empathy, and partnership.)
• "Describe a time you had to advocate for a user-centered design decision that faced pushback. How did you handle it?" (Showcase persuasion skills and user advocacy.)
• "How do you contribute to a positive and productive team culture?" (Highlight collaboration, feedback, and support.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem statement, your role and responsibilities, the design process (showcasing steps like research, ideation, wireframing, prototyping, testing), key design decisions with rationale, and the final outcome/impact.
• Highlight Your Process: Emphasize the "why" behind your choices. Explain how you used research, data, or feedback to inform your design.
• Showcase Deliverables: Present wireframes, user flows, interactive prototypes, and final UI designs.
• Quantify Impact: If possible, present metrics or qualitative feedback that demonstrate the success of your designs.
• Be Ready for Deep Dives: Anticipate detailed questions about specific design choices, technical constraints you considered, and alternative solutions you explored.
• Articulate Systems Thinking: Explain how your designs fit into the broader product or design system.

📝 Enhancement Note: The interview process will heavily scrutinize the portfolio. Candidates should prepare to discuss their projects in detail, demonstrating not only design proficiency but also strategic thinking, problem-solving skills, and the ability to collaborate effectively within a product team.

📌 Application Steps

To apply for this Product Designer (UX) position at Liminal:

• Submit Your Application: Use the provided link to access the application portal on Rippling.
• Portfolio is Key: Ensure your resume clearly states your years of experience and that your portfolio is either linked directly on your resume or attached/linked within the cover letter section of the application. Applications without a portfolio will likely not be considered.
• Tailor Your Resume: Highlight skills and experiences directly relevant to UX/UI design, data products, AI interfaces, Figma proficiency, and cross-functional collaboration. Use keywords from the job description.
• Craft a Concise Cover Letter: Briefly express your interest in Liminal, mention your relevant experience (especially in data/AI products if applicable), and reiterate the link to your portfolio.
• Prepare for Portfolio Review: Begin organizing your case studies, focusing on clear storytelling, process documentation, and demonstrable impact. Practice walking through your projects concisely.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.