Product Designer (UX & UI)

📍 Job Overview

Job Title: Product Designer (UX & UI)
Company: Wix
Location: Vilnius, Vilnius County, Lithuania
Job Type: Full-time
Category: Product Design / UX/UI
Date Posted: 2025-11-04
Experience Level: Mid-Level (2-5 years)
Remote Status: Hybrid (4 days in office)

🚀 Role Summary

• Spearhead the end-to-end product design lifecycle, encompassing user research, ideation, validation, and the creation of pixel-perfect UI for diverse product flows.
• Drive product innovation by collaborating closely with product managers and software developers to define, design, and launch thoughtful, user-centric solutions.
• Champion a data-driven design approach by leveraging user support tickets, product analytics, usability testing, and user interviews to deeply understand user needs and behaviors.
• Foster a culture of rapid iteration and experimentation, continuously validating new ideas to optimize user experience and product performance.
• Contribute to the evolution of product development at Wix by experimenting with novel methodologies and tools, with a particular focus on integrating AI-driven solutions.

📝 Enhancement Note: This role is positioned within a newly formed team at Wix in Vilnius, focusing on building innovative AI-driven solutions. The "startup-like environment" suggests a dynamic, fast-paced setting where autonomy and proactive problem-solving are highly valued. The emphasis on AI integration indicates a forward-thinking approach to product development, requiring designers to be curious and adaptable to emerging technologies.

📈 Primary Responsibilities

• End-to-End Design Management: Own the entire design process from initial user research and ideation through to high-fidelity UI mockups, prototyping, and seamless delivery to development teams.
• Cross-Functional Collaboration: Partner effectively with Product Managers to define product strategy and requirements, and with Software Developers to ensure successful implementation of designs, maintaining design integrity throughout the development cycle.
• User-Centric Research & Analysis: Conduct comprehensive user research utilizing a mix of qualitative and quantitative methods, including support ticket analysis, usability testing, user interviews, competitor benchmarking, and data analysis to inform design decisions.
• Iterative Design & Validation: Rapidly create, test, and validate design concepts and prototypes, incorporating feedback to refine user flows and enhance overall product usability.
• Visual Design Excellence: Deliver high-quality, visually appealing, and pixel-perfect UI designs that align with Wix's brand guidelines and user experience standards.
• Post-Launch Optimization: Analyze post-launch product performance data and user feedback to identify areas for improvement and advocate for design-centered iterations and usability enhancements.
• Methodology & Tool Innovation: Actively explore and experiment with new design methodologies, tools, and technologies, including AI applications, to drive efficiency and innovation within the product development process.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on a full design lifecycle ownership, from deep user understanding through research to final delivery and post-launch optimization. The explicit mention of analyzing post-launch data and advocating for design-centered iterations suggests a role that is accountable for the ongoing success and improvement of the product, not just its initial creation.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating proficiency in UX/UI design principles and practices is essential. Emphasis will be placed on practical application of design knowledge.

Experience:

• A minimum of 3 years of professional experience in product design, with a significant portion spent working within product teams or similar collaborative environments.
• Demonstrated experience in managing the complete design cycle for digital products.

Required Skills:

• User Experience (UX) Design: Deep understanding of UX principles, including research methodologies, information architecture, interaction design, and usability testing.
• User Interface (UI) Design: Proven ability to create intuitive, visually appealing, and pixel-perfect user interfaces.
• Prototyping & Wireframing: Proficiency in creating wireframes and interactive prototypes to visualize and test design concepts.
• Design Tools Proficiency: Expert-level command of Figma for UI design, prototyping, and collaborative workflows.
• Research & Analysis: Strong skills in conducting user research (interviews, surveys, usability tests) and analyzing qualitative/quantitative data to derive actionable insights.
• Problem-Solving: Exceptional analytical and critical thinking abilities to tackle complex design challenges.
• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design decisions effectively and collaborate seamlessly with cross-functional teams.

Preferred Skills:

• AI Curiosity & Application: Genuine interest in Artificial Intelligence and a practical mindset for exploring its application in product design challenges.
• Agile Methodologies: Familiarity with Agile development processes and iterative design within a fast-paced environment.
• Content Strategy: Understanding of how content impacts user experience and ability to work with content creators.
• Visual Design Systems: Experience in developing or working within design systems to ensure consistency across products.

📝 Enhancement Note: The emphasis on "curiosity about AI" without requiring deep technical knowledge suggests that the company is looking for designers who are open to exploring and integrating AI in creative ways, rather than those with a background in AI development. Figma is explicitly called out as the primary tool, making proficiency in it a critical requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase 2-3 detailed case studies that illustrate your end-to-end product design process, from problem definition and user research to solution design, iteration, and impact.
• Problem Identification & Solution: Clearly articulate the user problem or business challenge addressed in each case study, and demonstrate how your design solutions effectively resolved it.
• Process & Methodology: Detail the specific research methods, design techniques, and validation processes employed for each project. Highlight your approach to user testing and iteration.
• Visual Design & UI Execution: Present high-quality visual designs, including UI mockups and interactive prototypes, demonstrating your attention to detail and pixel-perfect execution.
• Impact & Metrics: Quantify the impact of your design work whenever possible, using relevant metrics (e.g., conversion rates, user satisfaction scores, task completion times, reduction in support tickets) to demonstrate ROI and successful outcomes.

Process Documentation:

• Workflow Mapping: Ability to visually map out complex user flows and system processes to identify bottlenecks and areas for optimization.
• Design System Contribution: Evidence of contributions to design systems or style guides, ensuring consistency and scalability in design.
• Cross-Functional Handoff: Examples of clear documentation and communication practices for handing off designs to development teams, ensuring smooth implementation.

📝 Enhancement Note: For a Product Designer role, the portfolio is paramount. The emphasis should be on demonstrating a structured design process, user-centricity, and quantifiable results. Highlighting projects that involved fast iteration and problem-solving, especially those with an AI component or requiring comfort with ambiguity, will be particularly advantageous.

💵 Compensation & Benefits

Salary Range: 3700 - 6500 Eur GROSS / month. This range represents the total compensation, potentially including base salary and stock options (RSUs).

Benefits:

• Equity: Discount stock purchasing plans (ESPP), indicating an opportunity to invest in the company's growth.
• Health & Wellness: Comprehensive health and personal accident insurance, alongside free exercise classes and wellness activities.
• Daily Perquisites: Daily lunch and snacks provided at the office, enhancing the on-site work experience.
• Commuting & Connectivity: Commuting allowance to support travel to the office, and discounted phone operator services with compensation for a new phone.
• Professional Development: Access to online courses and opportunities for professional development to foster continuous learning and skill enhancement.
• Team Engagement: Regular fun activities and team events designed to build camaraderie and a positive work environment.

Working Hours: While not explicitly stated as a fixed schedule, the "4 days/week in the office" and "fast paced environment" suggest a standard full-time commitment, likely around 40 hours per week, with flexibility inherent in a hybrid model.

📝 Enhancement Note: The salary range provided is for Vilnius, Lithuania. Research indicates that this range is competitive for mid-level Product Designers in the Lithuanian market, especially for a company like Wix. The inclusion of ESPP and a comprehensive benefits package further enhances the overall compensation. The "office-first approach (4 days/week in the office)" clearly defines the hybrid nature of the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software / Web Development. Wix is a leading global SaaS company that offers a platform for anyone to create a website, manage their business, and develop an online presence.

Company Size: Wix is a large, publicly traded company with a significant global presence. This size often implies structured processes, ample resources, and opportunities for professional development, while the mention of a "newly formed team" suggests an agile, startup-like internal environment.

Founded: Wix was founded in 2006. Its history reflects a journey of continuous innovation and expansion in the website building and digital presence market.

Team Structure:

• UX/UI Guild: This role sits within Wix's UX/UI Guild, a dedicated department responsible for the design of all Wix products, from user-facing websites to internal complex systems.
• New AI-Focused Team: You will be part of a newly formed team in Vilnius, indicating a specialized unit focused on developing innovative AI-driven solutions. This suggests a smaller, agile, and potentially more autonomous team structure within the larger organization.
• Cross-functional Collaboration: Close collaboration is expected with Product Managers and Software Developers, typical for product development teams.

Methodology:

• Agile & Iterative: The emphasis on "fast iteration," "rapidly iterate, test and validate new ideas," and a "startup-like environment" points towards Agile and Lean methodologies being core to the team's operations.
• Data-Driven Design: The role requires a strong reliance on data from support tickets, analytics, and user feedback to inform design decisions and drive improvements.
• Research-Informed: Continuous user research, including interviews and usability testing, is a fundamental part of the design process.

Company Website: https://www.wix.com/

📝 Enhancement Note: The combination of Wix's large corporate structure and the "newly formed team" in Vilnius creates an interesting dynamic. Candidates can expect the stability and resources of a large company alongside the agility and innovative spirit often found in startups. The UX/UI Guild structure suggests a strong internal community for designers.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years experience) designation. It offers a significant opportunity for designers to take ownership of product features and contribute to foundational product development within a new team. The scope includes managing the full design cycle and influencing product direction.

Reporting Structure: While not explicitly detailed, the role likely reports to a Design Lead or Head of Product within the newly formed AI solutions team in Vilnius. Collaboration will be extensive with Product Managers and Software Developers.

Operations Impact: As a Product Designer, your impact will be direct and tangible, shaping the user experience and functionality of innovative AI-driven products. Your work will influence user adoption, satisfaction, and ultimately, the success of these new offerings. The ability to analyze post-launch data and advocate for design-centric improvements means you will be integral to the product's continuous evolution and market fit.

Growth Opportunities:

• Specialization in AI Design: Gain in-depth experience designing AI-powered products, a rapidly growing and valuable skill set in the tech industry.
• Leadership Potential: As a foundational member of a new team, there is potential to grow into more senior or lead design roles as the team and its products scale.
• Cross-Disciplinary Learning: Work closely with product management and engineering, deepening understanding of product strategy, technical constraints, and development processes.
• Professional Development: Access to online courses and training provided by Wix, enabling continuous skill enhancement and exploration of new design tools and methodologies.
• Broad Exposure: Contribute to a wide range of product functions within the AI domain, offering diverse experiences and portfolio-building opportunities.

📝 Enhancement Note: The "newly formed team" aspect is key here. It implies that individuals joining now have the chance to shape processes and potentially grow into leadership roles as the team matures and scales. The focus on AI is a significant growth area, making this role attractive for designers looking to build expertise in a cutting-edge field.

🌐 Work Environment

Office Type: Wix operates with an "office-first approach (4 days/week in the office)," indicating a strong emphasis on in-person collaboration and team cohesion. This suggests a dynamic, interactive workspace designed to foster face-to-face communication and spontaneous idea exchange.

Office Location(s): The role is based in Vilnius, Lithuania. Specific details about the office amenities and layout can be inferred from the company's general approach to employee experience.

Workspace Context:

• Collaborative Hub: Expect a workspace designed to facilitate collaboration, with meeting rooms, shared areas, and an environment conducive to brainstorming and team-based problem-solving.
• Technology & Tools: Access to modern design tools (Figma is mandatory) and potentially other relevant software and hardware necessary for efficient product design and iteration.
• Team Interaction: The hybrid model with 4 days in the office ensures ample opportunities for direct interaction with team members, product managers, and developers, fostering a strong sense of community and shared purpose.

Work Schedule: While a standard full-time schedule is implied (likely around 40 hours/week), the hybrid model offers a degree of flexibility in how the work is structured across the week, balancing in-office collaboration with potential remote work. The emphasis on "fast iteration" suggests a dynamic work pace.

📝 Enhancement Note: The "office-first" approach is a key differentiator. Candidates should be comfortable with regular in-office presence and understand that the company values in-person collaboration for its design and development processes. This environment is ideal for those who thrive on direct interaction and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your experience, skills, and alignment with the role's requirements.
• Portfolio Presentation & Discussion: Expect to present 1-2 of your strongest case studies, walking the interviewers through your design process, rationale, and the impact of your work. Be prepared to discuss your approach to research, problem-solving, and collaboration.
• Technical & Behavioral Interviews: Interviews will likely assess your proficiency with design tools (Figma), your understanding of UX/UI principles, and your ability to handle ambiguity, work in a fast-paced environment, and collaborate effectively. Questions may delve into your experience with AI or your interest in it.
• Team/Hiring Manager Interview: A final stage to assess cultural fit, discuss career aspirations, and provide an opportunity for you to ask in-depth questions about the team, role, and company.

Portfolio Review Tips:

• Showcase Process, Not Just Polish: While polished visuals are important, emphasize the "why" and "how" behind your design decisions. Detail your research methods, iterative process, and problem-solving approach.
• Quantify Impact: Whenever possible, include metrics that demonstrate the success of your designs. This shows your understanding of business objectives and user outcomes.
• Tailor to AI: If possible, highlight any projects where you explored or integrated AI, or demonstrate your understanding of how AI can enhance user experiences.
• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and that case studies are presented clearly and concisely. Use visuals effectively to support your narrative.
• Figma Emphasis: Explicitly mention your proficiency with Figma and showcase examples of your work created within the tool.

Challenge Preparation:

• Design Challenge: Be prepared for a design challenge, which may involve solving a specific UX/UI problem relevant to Wix products or the AI domain. Focus on demonstrating your problem-solving process, user-centric thinking, and ability to deliver a well-reasoned solution within a given timeframe.
• AI Integration Scenario: Consider how you might approach designing for AI-powered features. Think about user trust, transparency, error handling, and learning mechanisms.
• Communication: Practice articulating your design decisions clearly and confidently, especially when explaining trade-offs or assumptions made during a challenge.

📝 Enhancement Note: The interview process will heavily weigh the portfolio. Candidates should be prepared to articulate their design thinking process in detail and demonstrate how they leverage research and data to drive product outcomes, particularly in the context of AI.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool required for UI design, prototyping, and collaboration. Proficiency is essential.
• Prototyping Tools: Experience with Figma's prototyping capabilities or other relevant tools (e.g., InVision, Adobe XD) for creating interactive user flows.
• Design System Tools: Familiarity with tools or processes for managing and contributing to design systems, ensuring consistency across products.

Analytics & Reporting:

• Product Analytics Platforms: Experience with tools like Google Analytics, Mixpanel, Amplitude, or similar platforms to analyze user behavior, track key metrics, and identify design improvement opportunities.
• Data Visualization Tools: Ability to interpret data presented in dashboards or reports, and potentially create simple visualizations to communicate findings.

CRM & Automation:

• While not a primary focus for this UX/UI role, understanding how design impacts user journeys within CRM systems or automated workflows can be beneficial for context. Familiarity with how user feedback is captured and managed would be advantageous.

📝 Enhancement Note: Figma is explicitly mentioned as a mandatory tool. Beyond that, the role requires a strong understanding of how to use data and analytics tools to inform design decisions and measure the impact of design work, which is crucial for a data-driven approach to product development.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs through thoughtful design and continuous improvement.
• Innovation & Curiosity: A drive to explore new technologies, especially AI, and experiment with novel solutions to complex problems.
• Collaboration & Transparency: Valuing open communication and teamwork across product, design, and engineering disciplines.
• Data-Driven Decision Making: Using insights from user data and research to guide design choices and measure success.
• Agility & Adaptability: Embracing a fast-paced environment, comfortable with ambiguity, and able to iterate quickly based on feedback and learnings.
• Excellence & Detail: A commitment to high-quality, pixel-perfect design execution and a keen eye for detail.

Collaboration Style:

• Cross-Functional Partnership: Seamless integration with Product Managers and Software Developers, fostering a shared sense of ownership over product outcomes.
• Feedback-Rich Environment: An open culture for constructive feedback, both giving and receiving, to collectively elevate the quality of the product.
• Knowledge Sharing: Encouraging the sharing of best practices, learnings, and innovative approaches within the design team and across disciplines.

📝 Enhancement Note: The company culture appears to blend the innovative spirit of a startup with the structured approach of a larger tech organization. The emphasis on curiosity, data, and collaboration suggests a dynamic and evolving team environment where designers are empowered to make a significant impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for AI Ambiguity: Navigating the inherent uncertainties in AI development and translating complex AI capabilities into intuitive and trustworthy user experiences.
• Fast-Paced Iteration: Adapting to a rapid development cycle that requires quick design decisions and frequent iterations under pressure.
• Balancing Innovation with Usability: Ensuring that cutting-edge AI features remain accessible and user-friendly for a broad audience.
• Cross-Functional Alignment: Effectively communicating and aligning design vision with product and engineering teams, especially when dealing with novel AI concepts.

Learning & Development Opportunities:

• AI Product Design Specialization: Develop cutting-edge expertise in designing for AI-driven products, a highly sought-after skill.
• Agile & Lean Methodologies: Deepen practical experience with agile development and rapid iteration cycles.
• Cross-Disciplinary Skill Building: Enhance understanding of product management, software development, and data analytics through close collaboration.
• Professional Training: Utilize Wix's provided online courses and professional development resources to learn new design techniques, tools, and industry best practices.
• Mentorship & Networking: Engage with a broad network of designers and product professionals within Wix's UX/UI Guild.

📝 Enhancement Note: The primary challenge and opportunity lie in working with AI, a field that is still rapidly evolving. Designers who are comfortable with ambiguity and eager to learn will find this role particularly rewarding, as they will be at the forefront of integrating AI into user-facing products.

💡 Interview Preparation

Strategy Questions:

• AI Integration: "How would you approach designing a user interface for an AI-powered feature that needs to provide personalized recommendations while maintaining user privacy?" Prepare to discuss ethical considerations, transparency, and user control.
• Design Process: "Walk us through a complex product design challenge you faced, detailing your research methods, iterative process, and how you validated your solution." Focus on your problem-solving approach and ability to articulate trade-offs.
• Collaboration: "Describe a situation where you had a disagreement with a product manager or developer regarding a design decision. How did you resolve it?" Emphasize communication, compromise, and data-driven arguments.

Company & Culture Questions:

• Wix's Mission: "What excites you about Wix's mission to empower users to create online?" Research Wix's values and product offerings.
• AI Curiosity: "How do you stay curious about new technologies like AI, and how do you see it impacting product design in the next few years?" Share your personal learning strategies and forward-thinking ideas.
• Hybrid Work: "How do you ensure effective collaboration and productivity in a hybrid work environment with a 4-day office presence?" Discuss your strategies for maximizing in-office time and maintaining team connection.

Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative: the problem, your journey to the solution, the solution itself, and the impact.
• Process Focus: Clearly articulate the steps you took, the rationale behind your decisions, and how you incorporated feedback and data.
• Visual Clarity: Use high-quality visuals and interactive prototypes to showcase your UI skills and the user experience.
• AI Relevance: If possible, highlight any AI-related aspects of your projects or discuss your general approach to designing for AI.
• Figma Expertise: Be ready to discuss your experience with Figma, including advanced features you utilize for efficiency and collaboration.

📝 Enhancement Note: Interviewers will be looking to understand not only your design skills but also your adaptability, problem-solving approach, and your genuine interest in AI. Be prepared to discuss your thought process in detail and how you handle ambiguity.

📌 Application Steps

To apply for this Product Designer position:

• Submit Your Application: Navigate to the provided job link on smartrecruiters.com and complete the application form.
• Curate Your Portfolio: Select 2-3 of your strongest product design case studies that best represent your end-to-end process, problem-solving skills, and impact. Ensure they highlight your UX/UI expertise and ideally touch upon your interest in AI. Tailor your portfolio to showcase Figma proficiency.
• Optimize Your Resume: Highlight relevant experience, focusing on your 3+ years in product design, specific responsibilities in research, UI/UX design, and collaboration. Use keywords from the job description such as "Product Design," "UX/UI," "Figma," "AI," and "data-driven."
• Prepare for Portfolio Review: Practice walking through your case studies, articulating your design decisions, research methodologies, and the quantifiable impact of your work. Be ready to discuss your approach to AI and your familiarity with Figma.
• Research Wix: Familiarize yourself with Wix's products, mission, and company culture. Understand their approach to design and innovation, particularly in the context of AI.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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