Product Designer (UX & UI)

📍 Job Overview

Job Title: Product Designer (UX & UI)

Company: Wix

Location: Vilnius, Lithuania

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: 2026-03-27

Experience Level: Mid-Level

Remote Status: On-site

🚀 Role Summary

• Spearhead the end-to-end product design lifecycle, encompassing user research, ideation, validation, and the creation of pixel-perfect UI for all product flow scenarios.

• Collaborate closely with product managers and software developers to conceptualize, design, and deliver innovative and user-centric product solutions.

• Conduct in-depth user research through support tickets, data analysis, usability tests, user interviews, and competitor analysis to deeply understand product and user needs.

• Drive rapid iteration, testing, and validation of new product ideas and design concepts within a fast-paced environment.

• Analyze post-launch data to champion and prioritize design-centered iterations and usability improvements, ensuring continuous product enhancement.

📝 Enhancement Note: This role is specifically for a Product Designer with a strong emphasis on both User Experience (UX) and User Interface (UI) design, situated within the Wix Emails team. The position requires a proactive approach to design, user understanding, and iterative improvement, with a clear mandate to deliver high-quality visual designs and contribute to product strategy through data analysis. The integration of AI in product development is a key aspect, implying a need for designers who are curious and experimental in applying new technologies.

📈 Primary Responsibilities

• Manage the entire design cycle from initial research and ideation through to validation and the final delivery of pixel-perfect UI designs to the development team.

• Foster strong collaborative relationships with product managers and software developers to define product requirements, design specifications, and deliver robust solutions.

• Conduct comprehensive user research, leveraging data from support tickets, product analytics, usability testing, user interviews, and competitor analysis to gain deep insights into user behavior and needs.

• Rapidly prototype, test, and validate new design concepts and product features to accelerate learning and refine user experiences.

• Produce high-quality visual designs and user interfaces that align with Wix's brand and product vision in a dynamic, fast-paced environment.

• Analyze post-launch product performance data to identify areas for improvement and advocate for the prioritization of design-centered iterations and usability enhancements.

• Actively experiment with new design methodologies, tools, and workflows to contribute to the continuous evolution of product development practices at Wix.

📝 Enhancement Note: The responsibilities highlight a full-cycle product design role that requires an active, collaborative, and data-informed approach. The emphasis on "delivering to development" and "analyzing post-launch data" indicates a need for end-to-end ownership and a focus on measurable impact. The mention of AI suggests that designers will be involved in exploring and implementing AI-driven features.

🎓 Skills & Qualifications

Education: Bachelor's or Master's degree in Design, Human-Computer Interaction, Psychology, or a related field, or equivalent practical experience.

Experience: 3+ years of professional work experience in product design, with a significant portion spent working within product teams.

Required Skills:

• Proven experience in managing the complete design cycle: research, ideation, validation, UI design, and handoff.

• Strong understanding and practical application of UX principles, including information architecture, interaction design, visual design, and content strategy.

• Proficiency in conducting user research methodologies such as usability testing, user interviews, and competitor analysis.

• Expert-level skills in using design and prototyping tools, with a mandatory proficiency in Figma.

• Excellent communication and presentation skills, capable of articulating design decisions and rationale to cross-functional teams.

• Strong analytical and problem-solving skills with a meticulous eye for detail and pixel-perfect execution.

• Demonstrated ability to work comfortably with ambiguity, embrace experimentation, and iterate rapidly in a fast-paced environment.

Preferred Skills:

• Experience in designing for SaaS products or platforms with a large user base.

• Familiarity with A/B testing and data-driven design optimization.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with developers.

• Experience with design systems and their implementation.

• Familiarity with AI-powered tools or methodologies in a design context.

📝 Enhancement Note: The experience requirement is set at 3+ years, indicating a mid-level to senior individual contributor role. The specific mention of Figma and a practical curiosity for AI are critical technical and mindset requirements. The emphasis on communication, problem-solving, and comfort with ambiguity points to a need for adaptable and collaborative designers.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 distinct product design projects that demonstrate end-to-end design process ownership.

• Projects should clearly illustrate your role and contributions in research, ideation, user flow definition, wireframing, prototyping, UI design, and user testing.

• Case studies should highlight the problem statement, your design process, challenges faced, solutions implemented, and the impact of your design decisions.

• Emphasis on visual design quality, including high-fidelity mockups and interactive prototypes, showcasing attention to detail and pixel-perfect execution.

Process Documentation:

• Examples of how you document your design process, including user research findings, decision-making rationale, and design specifications for developers.

• Showcasing your ability to create clear and concise design documentation that facilitates smooth handoffs and collaboration with engineering teams.

• Evidence of iterative design processes, including how you incorporate feedback and data to refine designs over time.

• Documentation of your approach to exploring and integrating new technologies, such as AI, into the design workflow.

📝 Enhancement Note: A strong portfolio is paramount for this role, serving as the primary evidence of design capabilities. It needs to go beyond just showcasing final UIs to detailing the thought process, research, iteration, and impact. Specific emphasis on end-to-end ownership and data-informed decisions is crucial.

💵 Compensation & Benefits

Salary Range: 3500 - 6000 Eur GROSS / month (Total compensation, including RSU package)

Benefits:

• Discount stock purchasing plans (ESPP)

• Health and personal accident insurance

• Daily lunch and snacks provided at the office

• Commuting allowance to support daily travel

• Discounted phone operator services and compensation for a new phone

• Free exercise classes and wellness activities to promote employee well-being

• Access to online courses and professional development opportunities

• Various fun activities and team events to foster a strong team culture

Working Hours: 40 hours per week, with a fully in-person work model from the office. While the core model is in-person, Wix emphasizes that flexibility remains a core value, and special requests are handled thoughtfully at the team level.

📝 Enhancement Note: The salary range is provided as a gross monthly figure, encompassing base salary and potential RSU (Restricted Stock Units) value. This range is typical for mid-level to senior product designers in major European tech hubs. The benefits package is comprehensive, covering health, professional development, and employee well-being, aligning with industry standards for tech companies. The "fully in-person" model with 5 days a week in the office is clearly stated, with a caveat for team-level flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS, Web Development Platforms, AI-powered Tools)

Company Size: Large (Wix is a publicly traded company with thousands of employees globally). This scale means opportunities for impactful work, structured processes, and potential for career advancement.

Founded: 2006. Wix has a history of innovation and growth, establishing itself as a leader in the website building and e-commerce space. This longevity suggests a stable yet dynamic environment focused on continuous product evolution.

Team Structure:

• The role is within the Wix Emails team, which focuses on building and maintaining email infrastructure, developing an AI-powered email composing product, and providing analytics for email performance optimization.

• This team likely consists of Product Managers, Software Developers (front-end, back-end), QA Engineers, and other Designers.

Methodology:

• Data-Driven Design: Emphasis on analyzing post-launch data, support tickets, and user feedback to inform design decisions and iterations.

• Iterative Development: Rapid prototyping, testing, and validation of new ideas and features.

• User-Centricity: Deep understanding of user needs through extensive research.

• AI Integration: Active exploration and application of AI in product development.

• Agile/Lean Principles: Implied by the fast-paced environment and rapid iteration cycles.

Company Website: https://www.wix.com/

📝 Enhancement Note: Wix is a well-established tech company known for its user-friendly website builder. The specific team, Wix Emails, is at the cutting edge, working with AI and core infrastructure. The culture likely values innovation, collaboration, and a data-informed approach to product development. The "fully in-person" policy is a significant cultural indicator for this role.

📈 Career & Growth Analysis

Operations Career Level: This Product Designer role is positioned at a mid-level to senior individual contributor. It requires independent management of design projects from concept to delivery and the ability to influence product direction through user advocacy and data analysis.

Reporting Structure: The Product Designer will likely report to a Design Lead or Head of Product within the Wix Emails team. They will collaborate closely with Product Managers and Software Developers.

Operations Impact: The Product Designer's work will directly impact the usability, effectiveness, and adoption of Wix's email solutions. By crafting intuitive interfaces and optimizing user flows, they will contribute to user engagement, satisfaction, and retention, ultimately driving business growth for Wix users and the platform itself. The AI component suggests a role in defining future product capabilities.

Growth Opportunities:

• Skill Specialization: Deepen expertise in UX research, UI design, interaction design, or specialize in AI-driven product design.

• Leadership Development: Potential to move into a Senior Product Designer role, mentor junior designers, or transition into a Design Lead or Product Management position.

• Cross-Functional Exposure: Opportunities to work on different product areas within Wix or collaborate with various engineering and product teams.

• Professional Development: Access to online courses, workshops, and industry events sponsored by Wix to enhance design skills and stay current with industry trends.

📝 Enhancement Note: This role offers a clear path for growth within a product-focused organization. The emphasis on AI and core infrastructure within the Emails team provides unique opportunities for specialization and impact. The fully in-person requirement may appeal to those seeking structured team interaction and development.

🌐 Work Environment

Office Type: The role requires a full-time, in-person presence at the Wix office in Vilnius, Lithuania. This suggests a collaborative, office-centric work environment.

Office Location(s): Vilnius, Lithuania. Specific office address details would typically be provided upon further engagement or interview stages.

Workspace Context:

• Collaborative Environment: The 5-day in-office policy fosters direct collaboration, spontaneous discussions, and team-building activities.

• Tools & Technology: Access to industry-standard design software (Figma), prototyping tools, and potentially internal Wix design systems and research platforms.

• Team Interaction: Frequent interaction with product managers, developers, and fellow designers, facilitating knowledge sharing and collective problem-solving.

Work Schedule: A standard 40-hour work week is expected, with the core work performed from the office. While flexibility is mentioned, the primary expectation is on-site presence.

📝 Enhancement Note: The commitment to a 5-day in-office presence is a defining characteristic of this work environment. Candidates should be comfortable with this model and appreciate the potential benefits of direct, in-person collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with the role requirements.

• Design Challenge/Case Study: Candidates will likely be given a design problem to solve, requiring them to present their process, rationale, and proposed solution, often simulating real-world scenarios. This will heavily focus on their portfolio.

• Interviews with Design/Product Team: Discussions with hiring managers, senior designers, and product managers to delve deeper into design philosophy, problem-solving approach, collaboration style, and understanding of UX/UI principles.

• Technical/AI Discussion: Exploration of their curiosity and practical thinking regarding AI applications in design.

• Cultural Fit Interview: Assessment of alignment with Wix's values, team dynamics, and the in-person work culture.

Portfolio Review Tips:

• Structure Your Case Studies: For each project, clearly outline the problem, your role, the process (research, ideation, design, testing), challenges, solutions, and measurable outcomes.

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes, user flows) to demonstrate your design skills and thought process.

• Highlight Data & Iteration: Emphasize how user data and feedback informed your design decisions and led to improvements.

• Demonstrate AI Curiosity: Include any personal projects or explorations related to AI in design, or articulate your thought process on how AI could be applied to the presented projects.

• Tailor to Wix: Research Wix's existing products and design language to demonstrate an understanding of their aesthetic and user base.

Challenge Preparation:

• Understand the Prompt: Carefully analyze the design challenge, asking clarifying questions if needed.

• Define the Scope: Identify the key user needs and business goals to address.

• Document Your Process: Be prepared to explain every step of your design process, from initial assumptions to final recommendations.

• Articulate Trade-offs: Discuss any design choices and the trade-offs involved.

• Practice Presentation: Rehearse your presentation to ensure clarity, conciseness, and effective communication within the allotted time.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio and their ability to articulate their design process and decision-making. Preparation for a design challenge is crucial, and demonstrating an understanding of AI's potential in design will be a differentiator.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mandatory proficiency for UI design, prototyping, and collaboration. This will be the primary tool for design creation and handoff.

• Prototyping Tools: While Figma has robust prototyping capabilities, familiarity with other tools like InVision or Adobe XD might be beneficial for broader understanding.

Analytics & Reporting:

• User Analytics Platforms: Familiarity with tools like Google Analytics, Mixpanel, or Amplitude for analyzing user behavior and product performance data.

• Data Visualization Tools: Experience with tools that help in understanding and presenting data insights clearly.

CRM & Automation:

• User Research Platforms: Tools for conducting usability tests, surveys, and user interviews.

• Project Management Tools: Familiarity with tools like Jira, Asana, or Trello for managing design tasks and collaborating with development teams.

📝 Enhancement Note: Figma is explicitly required. The role will involve using analytics to inform design, so familiarity with data interpretation tools is essential. Experience with tools supporting research and project management will also be beneficial for seamless team integration.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs through thoughtful design.

• Collaboration: Strong emphasis on working together across disciplines (design, product, engineering) to achieve shared goals.

• Innovation: A drive to explore new ideas, technologies (like AI), and methodologies to improve products.

• Data-Informed Decisions: Utilizing data and research to validate design choices and measure impact.

• Excellence & Detail: A dedication to creating high-quality, pixel-perfect designs and robust solutions.

Collaboration Style:

• In-Person Synergy: The 5-day office policy encourages spontaneous brainstorming, direct feedback, and strong team cohesion.

• Cross-Functional Partnership: Close working relationships with Product Managers for strategy and requirements, and with Software Developers for efficient implementation.

• Open Communication: Fostering an environment where design ideas, feedback, and challenges can be shared openly and constructively.

📝 Enhancement Note: Wix's culture likely values a pragmatic, collaborative, and innovative approach to product development. The in-person aspect strongly suggests a preference for direct interaction and team synergy.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation with Scalability: Designing for an AI-powered product while ensuring it integrates seamlessly with existing email infrastructure and scales to millions of users.

• Rapid Iteration Cycles: Adapting to a fast-paced environment that requires quick turnarounds on design concepts and iterations.

• Cross-Functional Alignment: Effectively communicating and aligning design vision with product managers and developers who may have different priorities or technical constraints.

• User Education for AI Features: Designing intuitive ways to introduce and explain AI capabilities to users who may not be familiar with them.

Learning & Development Opportunities:

• AI in Design Specialization: Gaining hands-on experience in applying AI to product design challenges within a real-world product context.

• Advanced UX/UI Techniques: Opportunities to hone skills in areas like interaction design, user research methodologies, and visual design systems.

• Product Strategy Influence: Contributing to the strategic direction of the Wix Emails product through user insights and design innovation.

• Mentorship: Learning from experienced designers and product leaders within Wix.

📝 Enhancement Note: The challenges are tied to the innovative nature of the role, particularly the integration of AI and the demands of a fast-paced tech environment. Growth opportunities are geared towards specialization in emerging fields like AI design and strategic product influence.

💡 Interview Preparation

Strategy Questions:

• Problem-Solving: Be prepared to discuss how you approach ambiguous design problems, using examples from your portfolio. Articulate your thought process for deconstructing a challenge, identifying user needs, and generating solutions.

• AI Application: How would you approach designing a new AI-powered feature for an email product? What are the key considerations for user trust, transparency, and control?

• Collaboration: Describe a time you had to collaborate with developers or product managers who had differing opinions on a design decision. How did you navigate that situation?

• Data-Driven Design: How have you used data (user feedback, analytics, A/B tests) to inform your design decisions and iterate on a product?

Company & Culture Questions:

• Why are you interested in Wix and the Wix Emails team specifically?

• What are your thoughts on Wix's current product design or user experience?

• How do you feel about a fully in-person work environment? What are the benefits you see in this model?

Portfolio Presentation Strategy:

• Tell a Story: Structure your case studies as narratives, highlighting the journey from problem to solution and impact.

• Focus on Your Role: Clearly articulate your specific contributions, decisions, and rationale.

• Showcase the Process: Emphasize your research, ideation, and iteration steps, not just the final polished UI.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs.

• Prepare for Questions: Anticipate questions about your design choices, challenges, and how you would approach new problems.

📝 Enhancement Note: Interview preparation should focus on demonstrating a structured design process, a user-centric mindset, strong collaborative skills, and genuine curiosity about AI. The portfolio presentation is key, so practice explaining your work thoroughly and confidently.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on jobs.smartrecruiters.com.

• Portfolio Customization: Ensure your portfolio prominently features projects that demonstrate end-to-end product design experience, with a focus on research, iteration, and data-informed decision-making. Highlight any explorations or projects involving AI.

• Resume Optimization: Tailor your resume to highlight your 3+ years of experience in product design, proficiency in Figma, and experience with UX/UI research and validation methodologies. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and collaborative approach. Prepare to discuss your thoughts on AI in design and your experience with a fully in-person work model.

• Company Research: Familiarize yourself with Wix's products, mission, and recent news, paying particular attention to their approach to AI and their user experience philosophy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---