Product Designer UI/UX (Indonesia)

📍 Job Overview

Job Title: Product Designer UI/UX (Indonesia) Company: Bjak Location: Jakarta, Indonesia Job Type: Full-time Category: Product Design / UI/UX Operations Date Posted: November 21, 2025 Experience Level: Mid-Level (3+ years) Remote Status: Remote (Indonesia-based)

🚀 Role Summary

• This role is pivotal in shaping user experiences for financial services products, impacting millions across Southeast Asia.
• Focuses on the end-to-end design lifecycle, from conceptualization and wireframing to high-fidelity UI and implementation, emphasizing user-centricity and scalability.
• Requires close collaboration with cross-functional teams, including Product Managers, Engineers, and Researchers, to translate complex problems into elegant, intuitive solutions.
• Involves active contribution to and evolution of a design system to ensure consistency, efficiency, and scalability across all product touchpoints.

📝 Enhancement Note: While the input job title is "Product Designer UI/UX," the core responsibilities and emphasis on scalability, cross-functional collaboration with PMs and Engineers, and contributing to a design system align with operational aspects of design, making it relevant to UI/UX Operations. The role requires designing "seamless, smart, and scalable experiences," which directly relates to operational efficiency and user journey optimization.

📈 Primary Responsibilities

• Lead the complete design process for designated product areas, from initial concept development through to final implementation, ensuring alignment with user needs and business objectives.
• Partner closely with Product Managers and Engineers to deeply understand user problems, define requirements, and collaboratively develop innovative UX solutions.
• Develop comprehensive design artifacts, including wireframes, interactive prototypes, detailed user flows, and polished UI designs that articulate the intended user experience.
• Execute user research initiatives, conduct usability testing sessions, gather actionable feedback, and rapidly iterate on designs to optimize user flows and product effectiveness.
• Actively contribute to the maintenance and enhancement of the company's design system, ensuring design consistency, scalability, and adherence to brand guidelines.
• Serve as a strong advocate for the end-user, ensuring that user needs, pain points, and goals are consistently prioritized and addressed throughout the product development lifecycle.
• Translate complex financial service functionalities into simple, accessible, and intuitive user interfaces that cater to a wide audience across Southeast Asia.

📝 Enhancement Note: The responsibilities listed emphasize leading the design process, collaborating with other departments, creating design artifacts, conducting user research, and contributing to a design system. These are core operational functions within a product design team, focused on efficiency, consistency, and delivering a scalable user experience.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong academic foundation in Design, Human-Computer Interaction, Computer Science, or a related field is beneficial. Emphasis is placed on demonstrated practical skills and portfolio. Experience: A minimum of 3 years of professional experience in product design, with a proven track record of designing and launching successful web and mobile products.

Required Skills:

• Product Design Leadership: Ability to lead the design process for specific product areas from ideation to implementation.
• UI/UX Design Proficiency: Expertise in creating wireframes, user flows, prototypes, and high-fidelity UI designs.
• Figma Mastery: Advanced proficiency in Figma for design, prototyping, and collaboration.
• User-Centricity: Deep understanding of user research methodologies, usability testing, and incorporating feedback for iterative design improvements.
• Agile Development Collaboration: Experience working effectively within agile product teams, contributing to sprint planning and development cycles.
• Interaction Design Principles: Strong grasp of layout, visual hierarchy, spacing, typography, and interaction design best practices.
• Design System Contribution: Experience in contributing to, maintaining, or evolving a design system for consistency and scalability.
• User Advocacy: Ability to champion user needs and translate them into design decisions.
• Problem-Solving: Aptitude for dissecting complex problems and devising elegant, efficient solutions.
• Location & Language: Must be based in Indonesia and proficient in English for effective communication with a Southeast Asian team.

Preferred Skills:

• Cross-functional Collaboration: Proven ability to work effectively with product managers, engineers, researchers, and other stakeholders.
• Rapid Prototyping: Skill in quickly creating interactive prototypes to test concepts and gather feedback.
• Data-Informed Design: Experience using data and analytics to inform design decisions and measure impact.
• Understanding of Financial Services: Familiarity with the nuances and user needs within the financial services or insurance technology (insurtech) sector.
• Scalability Focus: Experience designing for large-scale applications and user bases.

📝 Enhancement Note: The requirements highlight specific tools (Figma), methodologies (Agile, User Research), and experience levels (3+ years). The emphasis on collaboration, user advocacy, and contributing to a design system points to operational considerations within the design function. The "Based in Indonesia" requirement is a key operational constraint for remote work.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3 years of product design experience, with a strong emphasis on web and mobile applications.
• Include detailed case studies demonstrating the end-to-end design process, from problem definition and user research to wireframing, prototyping, UI design, and post-launch iteration.
• Highlight contributions to design systems, demonstrating an understanding of scalability and consistency.
• Present projects that clearly articulate the user problems addressed, the design solutions implemented, and the measurable impact or outcomes achieved.
• Demonstrate proficiency in Figma and other relevant prototyping tools through interactive prototypes or detailed walkthroughs.

Process Documentation:

• Provide examples of how user feedback and usability testing results were integrated into design iterations.
• Illustrate the process of collaborating with product managers and engineers to define requirements and resolve design challenges.
• Showcase how consistency and scalability were maintained across different product features or platforms, ideally referencing design system contributions.
• Articulate the approach taken to translate complex user flows into simple, elegant, and intuitive user experiences.

📝 Enhancement Note: The emphasis on a portfolio showcasing end-to-end process, user research, iteration, and design system contributions aligns with the operational need to demonstrate a structured and repeatable design methodology that ensures quality and scalability.

💵 Compensation & Benefits

Salary Range: Given the "Above-market remuneration" stated by Bjak and the mid-level experience requirement (3+ years) for a Product Designer in Jakarta, Indonesia, a competitive range can be estimated. Based on industry benchmarks for experienced UI/UX designers in major Indonesian tech hubs, the expected salary range is approximately IDR 15,000,000 to IDR 28,000,000 per month. This range accounts for the "above-market" promise and the strategic importance of the role.

Benefits:

• Above-market remuneration: Competitive salary package designed to attract top talent.
• Accelerated career growth and leadership exposure: Opportunities for rapid advancement and taking on leadership responsibilities within the product design function.
• Mission-driven work with real impact: Contribute to transforming financial services for millions across Southeast Asia.
• Collaborative, inclusive, and flat team culture: Work in an environment where ideas are valued regardless of title.
• High autonomy and unlimited learning potential: Freedom to own problems and continuous opportunities for professional development.
• Health and Wellness: Specific details not provided, but typical tech company benefits may include health insurance and wellness programs.
• Remote Work Flexibility: Ability to work remotely within Indonesia.

Working Hours: The standard working hours are expected to align with a full-time role, typically around 40 hours per week. Given the remote nature and international team collaboration, there may be flexibility required to accommodate different time zones within Southeast Asia, but core working hours are likely to be established for team synchronization.

📝 Enhancement Note: Salary estimation is based on publicly available data for mid-level Product Designers in Jakarta, Indonesia, adjusted for the company's stated "above-market remuneration" and the role's strategic importance. Benefits are extrapolated from the provided text and common tech industry offerings.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services Technology (FinTech/Insurtech) - Bjak operates as Southeast Asia's largest insurance and financial services platform, leveraging proprietary technologies and AI to simplify access to financial products. Company Size: While not explicitly stated, Bjak operates across multiple countries (Malaysia, Thailand, Taiwan, Japan) and is described as "lean, high-performance," suggesting a dynamic, growth-stage company that likely has a significant but agile workforce. Founded: Bjak was founded in Malaysia, indicating a strong regional presence and ambition. The company's focus on building "next-gen AI systems" points to a forward-thinking, technology-driven ethos.

Team Structure:

• Lean, High-Performance: The operations team (including design) is characterized as lean and focused on high output.
• Flat Hierarchy: Titles are de-emphasized; output, integrity, and ownership are paramount, suggesting a collaborative and less bureaucratic environment.
• Cross-functional Integration: Designers work closely with Product Managers and Engineers, indicating a highly integrated product development process.
• Ownership Mentality: Team members are expected to "roll up their sleeves," take initiative, and think like owners.

Methodology:

• Speed and Iteration: The culture values moving fast, embracing feedback, and iterating quickly on designs.
• Data-Driven Decisions: Feedback, data, and iteration are tools to refine designs, implying a data-informed approach.
• Relentless Ownership: A strong emphasis on taking responsibility for problems from inception to elegant solutions.
• Excellence Focused: A high bar is set for output and quality, driven by a desire for excellence.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture emphasizes speed, ownership, and impact within the FinTech/Insurtech sector. This operational approach requires designers to be proactive, adaptable, and highly collaborative, with a focus on delivering measurable results.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Product Designer (3+ years experience), with significant potential for accelerated growth. This role is positioned as a key contributor responsible for end-to-end design of high-impact product areas. Reporting Structure: The designer will likely report to a Head of Product Design or a Senior Product Manager, working closely with a dedicated product team comprising Product Managers and Engineers. The "flat team culture" suggests direct access to cross-functional leads and stakeholders. Operations Impact: The role has a direct impact on user acquisition, engagement, and satisfaction across core financial service products used by millions. Successful designs contribute directly to revenue generation and market competitiveness by simplifying complex financial products and improving user experience.

Growth Opportunities:

• Leadership Exposure: "Accelerated career growth and leadership exposure" implies opportunities to lead design initiatives, mentor junior designers (as the team grows), and influence product strategy.
• Skill Specialization: Deepen expertise in UI/UX for financial services, complex system design, and potentially AI-driven product features.
• Cross-Functional Mastery: Develop strong collaborative skills with product, engineering, and research teams, becoming a versatile product professional.
• Impactful Project Ownership: Lead design for critical product areas, gaining experience in driving significant business outcomes.
• Continuous Learning: "Unlimited learning potential" suggests access to resources, challenging projects, and a supportive environment for skill development.

📝 Enhancement Note: The growth trajectory is explicitly stated as accelerated, with opportunities for leadership and deep impact, typical for high-performing individuals in growth-stage tech companies focused on operational excellence.

🌐 Work Environment

Office Type: While the role is remote, Bjak is headquartered in Malaysia and operates across multiple countries. The company culture is described as "collaborative, inclusive, and flat," suggesting a work environment that fosters open communication and teamwork, even remotely. Office Location(s): The role is based in Indonesia, with remote work being the primary arrangement. The company operates across Malaysia, Thailand, Taiwan, and Japan, indicating a regional, digitally connected workforce.

Workspace Context:

• Remote-First/Remote-Enabled: The primary workspace is a remote setup within Indonesia, offering flexibility.
• Collaborative Digital Environment: Expect extensive use of digital collaboration tools for communication, design reviews, and project management.
• Technology-Rich: Access to necessary design software (Figma) and prototyping tools is expected for effective remote work.
• Cross-functional Interaction: Opportunities for regular interaction with product managers, engineers, and potentially researchers through virtual meetings and collaborative platforms.

Work Schedule: The role is full-time, with standard working hours likely aligned with the Indonesian work week (e.g., Monday-Friday). However, given the international team context (Southeast Asia), occasional flexibility might be required to accommodate meetings across different time zones. The emphasis on speed and iteration suggests a results-oriented approach rather than strict time-based monitoring.

📝 Enhancement Note: The remote work arrangement within Indonesia is a key aspect of the work environment. The operational focus on collaboration and speed will be facilitated through digital tools and efficient communication protocols.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with requirements.
• Portfolio Presentation/Walkthrough: A key stage where candidates present their best work, explaining their design process, problem-solving approach, and the impact of their designs. Expect to discuss case studies in detail.
• Skills Assessment/Design Challenge: Potentially a practical exercise or a take-home challenge to evaluate design thinking, Figma proficiency, and problem-solving skills within a simulated product scenario.
• Cross-functional Interviews: Discussions with Product Managers and Engineers to assess collaboration style, communication skills, and understanding of technical constraints and product strategy.
• Cultural Fit Interview: Evaluation of alignment with Bjak's values of speed, ownership, integrity, and excellence.

Portfolio Review Tips:

• Focus on Process, Not Just Polish: Clearly articulate the "why" behind your design decisions, including user research, problem definition, and iteration.
• Quantify Impact: Wherever possible, include metrics or outcomes that demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction scores, reduced task completion times).
• Showcase Figma Proficiency: Include examples of complex prototyping, component usage, or contributions to design systems within Figma.
• Tailor to Financial Services: If possible, highlight any relevant experience or understanding of designing for financial products or complex data.
• Tell a Story: Structure your case studies as narratives that highlight challenges, your approach, and the resolution, demonstrating your problem-solving capabilities.

Challenge Preparation:

• Understand Bjak's Mission: Research Bjak's products, target audience (Southeast Asia), and mission to simplify financial services.
• Anticipate Financial Service Scenarios: Prepare for design challenges related to insurance, investments, or other financial products, focusing on user trust, clarity, and accessibility.
• Practice Design System Thinking: Be ready to discuss how you would maintain consistency and scale designs, potentially by contributing to or utilizing a design system.
• Demonstrate Agile Collaboration: Be prepared to discuss how you would work with PMs and engineers in an agile environment, including how you handle feedback and trade-offs.

📝 Enhancement Note: The application process heavily emphasizes portfolio demonstration and practical application of design skills within a collaborative, agile framework, reflecting an operational focus on assessing a candidate's ability to deliver effective and scalable design solutions.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly stated as a required proficiency. It will be used for wireframing, UI design, prototyping, and collaborative design work.
• Prototyping Tools: While Figma is mentioned, familiarity with other prototyping tools for specific use cases or rapid testing might be beneficial.

Analytics & Reporting:

• User Analytics Platforms: Experience with tools like Google Analytics, Mixpanel, Amplitude, or similar platforms for tracking user behavior and product performance.
• A/B Testing Tools: Familiarity with tools that facilitate A/B testing to validate design hypotheses and measure their impact on user behavior and key metrics.

CRM & Automation:

• While not directly a designer's tool, understanding how design impacts user journeys within CRM systems or automated workflows is advantageous. Familiarity with how user data flows through systems can inform design decisions.

Other Potential Tools:

• User Research Tools: Platforms for conducting remote usability testing, surveys, or interviews (e.g., UserTesting.com, SurveyMonkey, Typeform).
• Project Management Tools: Experience with tools like Jira, Asana, Trello, or Confluence for collaborating with agile teams.
• Design System Management Tools: While Figma is primary, understanding principles of design system management is key.

📝 Enhancement Note: Proficiency in Figma is paramount. The role implies an operational understanding of how design integrates with analytics, user research, and agile development processes, even if direct use of all tools isn't required.

👥 Team Culture & Values

Operations Values:

• Speed and Clarity: A strong emphasis on moving quickly and communicating ideas clearly and concisely.
• Ownership and Accountability: Team members are expected to take full responsibility for their work and drive projects to completion.
• Integrity: Upholding high ethical standards and transparency in all aspects of work.
• Excellence: A commitment to delivering high-quality work and continuously striving for improvement.
• Collaboration: Working effectively with cross-functional teams to achieve shared goals.
• User-Centricity: A core tenet of placing the user's needs at the forefront of all design decisions.

Collaboration Style:

• Cross-functional Partnership: Designers are integral partners with Product Managers and Engineers, engaging in shared problem-solving and decision-making.
• Feedback-Driven: The culture encourages open feedback loops, with designers expected to both provide and receive constructive criticism to refine designs.
• Agile and Iterative: Collaboration occurs within an agile framework, emphasizing iterative development and continuous improvement.
• Ownership of Solutions: While collaborative, individuals are empowered to take ownership of specific design problems and drive them to resolution.

📝 Enhancement Note: The culture is built around operational efficiency, speed, and accountability, with collaboration being a key mechanism for achieving these goals within the product development lifecycle.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Scale and Complexity: Creating simple, intuitive user experiences for complex financial services that cater to a vast and diverse user base across Southeast Asia.
• Balancing Speed with Quality: The need to move fast and iterate quickly while maintaining high design standards and user experience quality.
• Cross-Cultural Design Considerations: Adapting designs to resonate with users across different cultural contexts within Southeast Asia.
• Integrating AI-Driven Features: Designing user interfaces for next-generation AI systems, requiring foresight and adaptability to emerging technologies.
• Navigating a Flat, High-Performance Environment: Thriving in a culture that demands high output, initiative, and proactive problem-solving without formal hierarchical structures.

Learning & Development Opportunities:

• Deep Dive into FinTech/Insurtech: Gain specialized knowledge in designing for financial services, understanding user trust, compliance, and complex data visualization.
• Advanced Design System Practices: Contribute to and learn from sophisticated design system implementations for large-scale products.
• AI Integration in Design: Opportunities to explore and design user experiences for AI-powered features, staying at the forefront of technological advancements.
• Leadership and Mentorship: Potential to grow into leadership roles, mentoring other designers and influencing product strategy.
• Regional Market Exposure: Gain insights into product design challenges and opportunities across multiple Southeast Asian markets.

📝 Enhancement Note: The challenges highlight the need for adaptability, strategic thinking, and a proactive approach to problem-solving, all critical for operational success in a fast-paced tech environment. Growth opportunities are tied to specialization and leadership within this dynamic sector.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex user flow you simplified. What was your process, and what was the outcome?" (Focus on problem definition, iteration, and impact.)
• "How do you ensure design consistency and scalability across a growing product suite?" (Discuss your experience with design systems and their operational benefits.)
• "Walk us through a project where you collaborated closely with product managers and engineers. What were the key challenges, and how did you overcome them?" (Highlight communication, feedback, and agile collaboration.)
• "How do you advocate for user needs when they conflict with business goals or technical constraints?" (Demonstrate user-centricity and negotiation skills.)

Company & Culture Questions:

• "What excites you about Bjak's mission to simplify financial services in Southeast Asia?" (Showcase research and genuine interest.)
• "How do you embody the values of speed, ownership, and excellence in your work?" (Provide concrete examples from your experience.)
• "How do you approach receiving and giving constructive feedback in a team environment?" (Demonstrate openness and collaboration.)

Portfolio Presentation Strategy:

• Structure: Begin with an overview of Bjak and the role, then dive into 2-3 key case studies. For each case study, clearly articulate the problem, your process (research, ideation, prototyping, testing), your specific contributions, the design solution, and its impact (metrics are key).
• Tool Proficiency: Be ready to demonstrate Figma capabilities through interactive prototypes or by sharing your screen to show your file structure and component usage.
• Storytelling: Frame your projects as narratives. Use visuals effectively and explain your decision-making process clearly and concisely.
• Focus on Operations: Emphasize how your design process leads to efficient, scalable, and user-friendly products that contribute to business objectives.

📝 Enhancement Note: Interview preparation should focus on demonstrating a structured, user-centric design process that aligns with Bjak's operational values of speed, ownership, and scalability, with a strong emphasis on portfolio presentation and understanding the FinTech context.

📌 Application Steps

To apply for this Product Designer UI/UX position:

• Submit your CV along with your portfolio through the provided application link.
• Portfolio Customization: Ensure your portfolio prominently features web/mobile product design examples, clearly detailing your end-to-end process, from user research to final UI. Highlight any contributions to design systems or experience with financial services.
• Resume Optimization: Tailor your resume to highlight 3+ years of relevant experience, proficiency in Figma, familiarity with agile workflows, and skills in user research and interaction design. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process and showcasing your best work through case studies. Be ready to discuss how you embody Bjak's values of speed, ownership, and excellence.
• Company Research: Thoroughly research Bjak's products, mission, and target markets in Southeast Asia to demonstrate a genuine interest and understanding of their operational context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.