Product Designer UI/UX (Indonesia)

📍 Job Overview

Job Title: Product Designer UI/UX Company: Bjak Location: Jakarta, Indonesia Job Type: Full-Time Category: Product Design / User Experience Date Posted: December 23, 2025 Experience Level: Mid-Level (3+ years) Remote Status: Fully Remote (Indonesia-based)

🚀 Role Summary

• Lead end-to-end product design initiatives for high-impact financial services products used by millions across Southeast Asia.
• Translate complex user needs and business requirements into intuitive, simple, and scalable UI/UX solutions.
• Collaborate closely with cross-functional teams, including Product Management, Engineering, and Research, throughout the product development lifecycle.
• Contribute to and evolve a robust design system to ensure consistency, efficiency, and scalability across all product interfaces.

📝 Enhancement Note: While the role is listed as "Product Designer UI/UX," the emphasis on "seamless, smart, and scalable experiences that touch millions" and the company's focus on financial services (insurance) strongly indicates a role within a Go-To-Market (GTM) or product operations context, where design directly impacts user adoption, engagement, and retention. The need for scalability and cross-functional collaboration aligns with GTM operations.

📈 Primary Responsibilities

• Drive the entire design process for assigned product areas, from initial concept ideation and user research through to detailed UI design and implementation support.
• Develop comprehensive user flows, wireframes, interactive prototypes, and high-fidelity UI designs that effectively communicate design solutions.
• Conduct and leverage user research, usability testing, and feedback loops to inform design decisions and drive iterative improvements.
• Partner with Product Managers and Engineers to deeply understand user problems, technical constraints, and business objectives, ensuring alignment in design solutions.
• Champion the user experience, advocating for user needs and ensuring they are prioritized in all design and product development decisions.
• Actively contribute to the maintenance and expansion of the company's design system, ensuring design consistency and efficiency across the product suite.
• Work collaboratively with engineering teams to ensure accurate implementation of designs, providing necessary assets and guidance.

📝 Enhancement Note: The responsibilities listed are standard for a Product Designer. However, the context of "financial services" and "millions of users" implies a need for robust, scalable, and compliant design. This suggests an emphasis on designing for a high-volume, regulated environment, requiring meticulous attention to detail and adherence to best practices in UX and UI for financial products.

🎓 Skills & Qualifications

Education: No specific degree is mandated, but a strong portfolio demonstrating design expertise is paramount. The focus is on practical skills and proven experience.

Experience: A minimum of 3 years of dedicated experience in product design, with a strong emphasis on web and mobile product design.

Required Skills:

• Demonstrated expertise in UI/UX design principles and best practices.
• Proficiency in industry-standard design and prototyping tools, with a specific emphasis on Figma.
• Experience in creating detailed wireframes, user flows, and interactive prototypes.
• Solid understanding of user research methodologies and conducting usability testing.
• Familiarity with working within agile product development teams and methodologies.
• Strong grasp of visual design principles, including layout, hierarchy, spacing, and color theory.
• Excellent understanding of interaction design patterns and their impact on user experience.
• Ability to articulate design decisions and rationale clearly.
• Proficiency in English for communication with a regional team.
• Must be based in Indonesia.

Preferred Skills:

• Experience in designing for financial services, insurance, or FinTech products.
• Familiarity with or experience in building/contributing to design systems.
• Knowledge of accessibility standards (e.g., WCAG).
• Experience with A/B testing design variations to optimize user engagement.
• Understanding of data analysis to inform design iterations.

📝 Enhancement Note: The requirement for Figma proficiency is critical. Candidates should be ready to showcase their mastery of this tool in their portfolio and during interviews. The mention of "agile product teams" suggests a need for adaptability and iterative design processes, common in fast-paced GTM environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3 years of product design experience, with a clear focus on web and mobile applications.
• Demonstrate end-to-end design process, including problem definition, user research insights, wireframes, prototypes, and final UI designs with justifications.
• Highlight specific examples of complex user flows transformed into simple, elegant user experiences.
• Include case studies that illustrate problem-solving skills, iteration based on feedback, and measurable impact where possible.
• Showcase experience working with or contributing to design systems for consistency and scalability.

Process Documentation:

• Portfolio entries should clearly articulate the design process followed for each project, emphasizing user-centered design methodologies.
• Demonstrate an understanding of iterative design, including how feedback and usability testing informed design changes.
• Provide examples of collaboration with product managers and engineers, illustrating cross-functional workflow integration.

📝 Enhancement Note: For a role involving financial services and potentially GTM strategy, portfolios should ideally highlight designs that have led to improved user conversion, engagement, or retention. Quantifiable results, even if estimated, will significantly strengthen an application.

💵 Compensation & Benefits

Salary Range: As the role is based in Indonesia, and the company offers "Above-market remuneration," a competitive salary range would typically be between IDR 15,000,000 to IDR 30,000,000+ per month, depending on experience and specific skill set. For mid-level roles (3+ years), a range of IDR 20,000,000 - IDR 28,000,000 would be a strong benchmark.

Benefits:

• Above-market remuneration: Competitive salary packages that exceed standard market rates.
• Accelerated career growth: Opportunities for rapid advancement and increased responsibility.
• Leadership exposure: Potential to work closely with and learn from senior leadership.
• Mission-driven work: Contribution to impactful financial services that benefit a large user base.
• Collaborative, inclusive, and flat team culture: An environment that values input from all levels.
• High autonomy and unlimited learning potential: Freedom to take ownership and continuously develop skills.
• Remote work flexibility: Ability to work from anywhere within Indonesia.

Working Hours: The job is Full-Time, and while not explicitly stated, a standard 40-hour work week is typical. The remote nature and emphasis on ownership suggest flexibility may be possible, but alignment with the Southeast Asia team's working hours will be necessary for effective collaboration.

📝 Enhancement Note: The salary estimate is based on local market research for experienced UI/UX designers in Jakarta, considering the company's stated commitment to above-market compensation. The benefits are directly pulled from the job description and highlight key attractions for ambitious professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Insurance Tech/InsurTech), Technology. BJAK operates at the intersection of technology and finance, aiming to democratize access to insurance and financial products.

Company Size: BJAK is a significant player in Southeast Asia's insurance and financial services platform. While specific employee numbers aren't provided here, their operational reach across multiple countries (Malaysia, Thailand, Taiwan, Japan) and user base of "millions" suggest a company that is well-established and rapidly growing, likely employing several hundred to over a thousand individuals globally.

Founded: BJAK was founded in Malaysia. The exact founding date is not provided, but the company's expansion into multiple markets indicates a relatively recent but aggressive growth trajectory.

Team Structure:

• The design team is likely integrated within product squads, working closely with Product Managers and Engineers.
• The overall company culture is described as "lean, high-performance," emphasizing speed, ownership, and output over titles.
• Cross-functional collaboration is a core tenet, with designers expected to work across disciplines to bring products to life.

Methodology:

• Data-driven decisions: The company leverages proprietary technologies, including AI-powered engines, suggesting a strong reliance on data for product development and optimization.
• Agile development: Designers are expected to work within agile frameworks, implying iterative design and rapid prototyping.
• User-centricity: A strong emphasis on advocating for the user and ensuring their needs are central to design decisions.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The description of the company culture as "lean, high-performance" and valuing "output, integrity, and ownership" is crucial. Candidates should prepare to demonstrate these traits. The company's ambition to "reimagine how users across Southeast Asia experience financial services" highlights a dynamic and forward-thinking environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer. It requires independent contribution and leadership within specific product areas, rather than entry-level execution or senior-level strategic oversight of the entire design function. The expectation is to "Lead the design process for one or more product areas," indicating significant autonomy and responsibility.

Reporting Structure: While not explicitly stated, designers typically report to a Design Lead, Head of Product Design, or a Product Manager, depending on the team's structure. Given the emphasis on flat culture, direct interaction with senior product and engineering leaders is likely.

Operations Impact: Product design at BJAK has a direct and significant impact on the company's Go-To-Market (GTM) strategy and overall revenue. By creating intuitive and accessible financial products, designers directly influence user adoption, engagement, conversion rates, and customer retention, all of which are critical KPIs for a financial services platform. The "touch millions" aspect underscores the scale of this impact.

Growth Opportunities:

• Specialization: Deepen expertise in specific product domains (e.g., insurance onboarding, investment platforms) or design disciplines (e.g., design systems, user research).
• Leadership: Progress to a Senior Product Designer role, taking on more complex projects, mentoring junior designers, and contributing to design strategy.
• Cross-functional roles: Transition into Product Management or UX Research roles, leveraging design expertise.
• Impact: Contribute to a mission-driven company transforming financial services in a rapidly growing region.

📝 Enhancement Note: The "accelerated career growth and leadership exposure" benefit is a strong indicator that BJAK actively promotes internal talent. Candidates should be ready to discuss their long-term career aspirations and how this role aligns with them.

🌐 Work Environment

Office Type: The role is designated as "TELECOMMUTE" and "Remote OK," with the primary requirement being based in Indonesia. This implies a fully remote work environment, with no mandatory office presence.

Office Location(s): While the company is headquartered in Malaysia and operates across several Asian countries, the role specifically requires the candidate to be based in Indonesia. The "Southeast Asia team" suggests collaboration with colleagues across the region, but the primary work location for the candidate is their remote setup in Indonesia.

Workspace Context:

• Remote Collaboration: A significant portion of collaboration will occur virtually, requiring strong communication skills and proficiency with collaboration tools.
• Tools & Technology: Access to and proficiency with digital design tools (Figma) and communication platforms will be essential.
• Team Interaction: Regular virtual meetings, design critiques, and collaborative sessions will be part of the daily routine. The "flat team culture" suggests open communication channels.

Work Schedule: Full-time, likely aligning with standard business hours, but with potential flexibility due to the remote nature. Coordination with the broader Southeast Asia team will be key to ensure effective collaboration across different time zones.

📝 Enhancement Note: Candidates accustomed to hybrid or in-office environments will need to demonstrate their ability to thrive and collaborate effectively in a fully remote setting, emphasizing self-discipline and proactive communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess qualifications and design experience.
• Hiring Manager Interview: Discussion about your experience, design philosophy, and fit with the company culture.
• Design Challenge/Portfolio Review: A practical exercise or a deep dive into your portfolio to evaluate your design process, problem-solving skills, and execution. Expect to present case studies of your work.
• Team Interviews: Meetings with product managers, engineers, and potentially other designers to assess collaboration skills and cultural fit.
• Final Interview: Potentially with senior leadership to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Curate Effectively: Select 3-4 of your strongest projects that best showcase your UI/UX skills, problem-solving abilities, and end-to-end design process, particularly for web/mobile products.
• Tell a Story: For each project, clearly articulate the problem, your role, the design process (research, ideation, iteration), your solutions, and the outcomes/impact. Use visuals generously.
• Highlight Figma: Explicitly show your proficiency with Figma, including complex components, prototyping, and any design system work.
• Quantify Impact: Wherever possible, include metrics or data that demonstrate the success of your designs (e.g., improved conversion rates, user satisfaction scores). If direct metrics are unavailable, use well-reasoned estimations or user feedback.
• Tailor to BJAK: Briefly research BJAK's products and target audience. If possible, subtly tailor your project selection or presentation to show how your skills can benefit their mission in financial services.

Challenge Preparation:

• Understand the Context: If a design challenge is provided, ensure you fully understand the problem statement and BJAK's business context (financial services, Southeast Asia market).
• Process Over Perfection: Focus on demonstrating a structured and user-centered design process, even if you can't complete every pixel. Articulate your assumptions and decision-making rationale.
• Time Management: Practice working under timed conditions if a challenge is given. Prioritize key deliverables.
• Presentation Skills: Be prepared to present your work clearly and concisely, answering questions about your design choices and trade-offs.

📝 Enhancement Note: The emphasis on a "portfolio showcasing web/mobile products" and "Figma proficiency" means candidates must have readily available, well-documented case studies that clearly illustrate their design journey and technical skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and collaboration. This is the primary tool mentioned and should be a core strength.
• Prototyping Tools: Likely integrated within Figma, but familiarity with other advanced prototyping tools may be beneficial.

Analytics & Reporting:

• While not explicitly stated, designers often work with analytics data. Familiarity with tools like Google Analytics, Mixpanel, or Amplitude to understand user behavior and inform design decisions would be advantageous.
• Experience with dashboard tools for visualizing user data and design performance metrics.

CRM & Automation:

• Not directly relevant to the Product Designer role, but understanding how design integrates with CRM (e.g., Salesforce) or marketing automation platforms for user journey mapping could be a plus.

📝 Enhancement Note: The explicit mention of Figma is a key indicator. Candidates should be prepared to demonstrate advanced Figma skills, including component libraries, auto-layout, and interactive prototyping. Understanding how design impacts user acquisition and retention funnels is also valuable.

👥 Team Culture & Values

Operations Values:

• Ownership: "Everyone is expected to roll up their sleeves, contribute meaningfully, and take initiative." Candidates should demonstrate a proactive, accountable approach.
• Speed & Clarity: "We value speed, clarity, and relentless ownership." Designs and communication should be efficient and to the point.
• Excellence: "Hungry to grow and care deeply about excellence." A commitment to high-quality work and continuous improvement is expected.
• User-Centricity: "Advocate for the user and ensure their needs are at the center of every decision." Empathy and understanding of user needs are paramount.
• Collaboration: Working "cross-functionally" and being part of a "collaborative, inclusive, and flat team culture."

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with Product Managers and Engineers, acting as a bridge between user needs and technical execution.
• Feedback & Iteration: Embracing feedback and data as tools to sharpen designs, indicating an open and iterative approach to design processes.
• Flat Hierarchy: Encourages direct contribution and communication from all team members, regardless of title.

📝 Enhancement Note: The company values align strongly with a GTM operations mindset, emphasizing speed, ownership, and measurable results. Candidates should highlight instances where they've embodied these values in their past roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Scale: Creating intuitive experiences for potentially millions of users across diverse Southeast Asian markets, each with unique cultural nuances and technological access.
• Balancing Complexity and Simplicity: Simplifying complex financial products (insurance, investments) without compromising essential functionality or regulatory compliance.
• Rapid Iteration: Working in a fast-paced, agile environment that demands quick turnarounds and frequent design updates.
• Cross-Regional Collaboration: Effectively communicating and collaborating with a team spread across Southeast Asia, potentially across different time zones and cultural backgrounds.

Learning & Development Opportunities:

• Skill Advancement: Gain expertise in designing for the FinTech/InsurTech sector, a rapidly growing and evolving industry.
• Design System Mastery: Deepen knowledge in building and maintaining scalable design systems.
• Product Strategy: Contribute more significantly to product strategy through user insights and design thinking.
• Leadership Potential: Develop leadership skills through project ownership and potential mentorship opportunities.

📝 Enhancement Note: The challenges presented are common in high-growth tech companies, particularly those operating in emerging markets. Candidates should be prepared to discuss how they've successfully navigated similar situations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you turned a complex user flow into a simple, elegant experience. What was your process?" (Focus on problem definition, ideation, and execution).
• "How do you approach advocating for the user when business priorities or technical constraints conflict with user needs?" (Demonstrate negotiation and user-centric problem-solving).
• "Walk us through a project where you used user research or usability testing to iterate on a design. What were the key insights and how did they change your design?" (Highlight your iterative process and data-driven approach).
• "How do you ensure design consistency and scalability across multiple products or features? Discuss your experience with design systems." (Showcase your understanding of system thinking).

Company & Culture Questions:

• "What interests you about BJAK and our mission to reimagine financial services in Southeast Asia?" (Research BJAK's impact and market position).
• "How do you align with our values of ownership, speed, and clarity?" (Provide specific examples from your career).
• "Describe your ideal collaborative environment with product managers and engineers." (Emphasize cross-functional teamwork and communication).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, follow a clear story: Problem -> Your Role -> Process -> Solution -> Outcome.
• Show, Don't Just Tell: Use visuals (screenshots, prototypes, flow diagrams) extensively. Explain why you made certain design decisions.
• Demonstrate Figma Mastery: Be prepared to navigate your Figma files, show component libraries, and explain your prototyping setup.
• Focus on Impact: Quantify your contributions whenever possible. If direct metrics aren't available, articulate the intended impact and how you measured success qualitatively.
• Be Ready for Questions: Anticipate questions about trade-offs, alternative solutions, and how you handle constructive criticism.

📝 Enhancement Note: Candidates should prepare to demonstrate not only their design skills but also their strategic thinking, problem-solving capabilities, and cultural fit with BJAK's high-performance, ownership-driven environment.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link.
• Curate Your Portfolio: Select 3-4 of your strongest web/mobile design projects. Ensure they clearly demonstrate your end-to-end design process, problem-solving skills, and proficiency in Figma. Highlight at least one project that showcases complex flow simplification.
• Tailor Your CV: Emphasize your 3+ years of experience in product design, your proficiency with Figma, and any experience with user research, agile methodologies, or financial services. Use keywords from the job description.
• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on storytelling, clarity, and articulating your design decisions and their impact. Be ready to discuss your approach to collaboration and user advocacy.
• Research BJAK: Understand BJAK's mission, products, and market position in Southeast Asia. Prepare to articulate why you are a good fit for their culture and goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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