PRODUCT DESIGNER SR

📍 Job Overview

Job Title: PRODUCT DESIGNER SR Company: Alicorp S.A.A. Location: Lima, Lima, Peru Job Type: Full-Time Category: Product Design / User Experience (UX) Date Posted: August 28, 2025 Experience Level: Mid-Senior Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• This role is pivotal in designing and optimizing digital experiences that directly impact business objectives, focusing on user-centricity and conversion rate optimization.
• The Senior Product Designer will leverage a blend of research methodologies, ideation techniques, and visual execution to create impactful user journeys and interfaces.
• A key aspect of this role involves cross-functional collaboration with Product, Technology, and Business teams to align on vision, prioritize features, and ensure the technical and commercial viability of design solutions.
• The position requires a deep understanding and application of user research, data analytics, and experimentation frameworks (like A/B testing) to drive continuous improvement in digital products, enhancing user engagement and business outcomes.

📝 Enhancement Note: While the input data does not explicitly state "Revenue Operations" or "Sales Operations," this role significantly contributes to revenue generation through conversion optimization and enhancing user journeys, aligning with the broader GTM (Go-To-Market) operations focus. The emphasis on data, optimization, and cross-functional collaboration is highly relevant to operations professionals seeking to understand the impact of design on business performance.

📈 Primary Responsibilities

• Design high-impact digital experiences from problem definition through to final delivery, integrating user research, ideation, prototyping, and user validation to ensure solutions meet real user needs.
• Collaborate closely with Product, Technology, and Business teams to define the vision and roadmap for each initiative, prioritizing functionalities and designing technically and commercially viable solutions.
• Apply a wide range of user-centered design methodologies (e.g., Design Thinking, Lean UX, Triple Diamond, usability testing, qualitative and quantitative research) and high-fidelity prototyping tools.
• Design and validate proposals that optimize conversion funnels and reduce friction points in the user journey, based on data and research findings.
• Develop strategies that integrate user research, data analytics, experimentation, and service/behavioral design frameworks to create comprehensive solutions addressing the product from all angles.
• Maintain constant interaction with users and internal stakeholders to identify improvement opportunities, test hypotheses, and validate proposals before final development.
• Lead continuous optimization initiatives for digital products by analyzing usage metrics, user feedback, and A/B tests, identifying opportunities for improvement in key flows and functionalities.
• Partner with Growth and Product teams to translate business objectives into design solutions that enhance key campaigns and launches.

📝 Enhancement Note: The responsibilities clearly indicate a focus on driving business outcomes through design, particularly in conversion optimization and user journey improvement. This aligns with the goals of revenue and sales operations by directly impacting user engagement and conversion rates.

🎓 Skills & Qualifications

Education:

• Technical / University Studies: Graphic Design, Advertising Design, Communications, Marketing, or User Experience Design.
• Complementary Studies: Service Design or Behavioral Design (Desirable, not essential).

Experience:

• Minimum 2 years of experience in a similar Product Designer role.
• Minimum 4 years of experience in related similar positions.

Required Skills:

• User Experience (UX) Design: Proven ability to design user-centered digital experiences.
• Prototyping: Proficiency in creating high-fidelity prototypes.
• User Research: Expertise in conducting qualitative and quantitative user research.
• Design Thinking: Application of Design Thinking principles and methodologies.
• Lean UX: Experience with Lean UX principles for agile product development.
• Usability Testing: Skill in planning and executing usability tests.
• Data Analysis: Ability to interpret data analytics to inform design decisions.
• Collaboration: Strong ability to work effectively with cross-functional teams.
• Problem Definition: Skill in clearly defining user and business problems.
• Visual Design: Competence in visual design principles and execution.
• Stakeholder Engagement: Experience in managing and communicating with stakeholders.
• Continuous Improvement: Drive to identify and implement ongoing optimizations.
• Conversion Optimization: Focus on improving conversion funnels and user journeys.
• User-Centered Design: Commitment to designing solutions around user needs.

Preferred Skills:

• Service Design: Experience with service design frameworks.
• Behavioral Design: Understanding and application of behavioral design principles.
• English Language: Intermediate proficiency.

📝 Enhancement Note: The required skills emphasize a data-driven and analytical approach to design, which is highly valued in operations roles. The mention of "conversion optimization" and "data analysis" directly links this design role to revenue generation and operational efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end product design projects demonstrating problem definition, user research, ideation, prototyping, and validation.
• Highlight specific examples of how design solutions have optimized conversion funnels and reduced user friction.
• Include case studies that illustrate the application of user-centered design methodologies (Design Thinking, Lean UX).
• Demonstrate proficiency in using design and prototyping tools (e.g., Figma, Maze) and collaboration tools (e.g., Miro).
• Quantify the impact of design decisions with relevant metrics, such as conversion rate improvements, user satisfaction scores, or task completion rates.

Process Documentation:

• Detail the user research process, including methodologies used and key findings.
• Document the ideation and prototyping phases, explaining the rationale behind design choices.
• Outline the validation and testing processes, including any A/B tests conducted and their outcomes.
• Showcase how user feedback and data analytics were integrated into iterative design improvements.

📝 Enhancement Note: A strong portfolio demonstrating a structured design process, data-informed decision-making, and measurable impact on user behavior and business outcomes is crucial for this role. This aligns with the operations focus on process excellence and quantifiable results.

💵 Compensation & Benefits

Salary Range:

• Estimate: PEN 4,500 - PEN 7,500 per month.
• Methodology: Based on industry benchmarks for Senior Product Designers in Lima, Peru, considering the requested 2-4 years of experience and the specific skill set required. This range reflects typical compensation for roles involving UX research, conversion optimization, and cross-functional collaboration in the Peruvian market.

Benefits:

• Comprehensive health insurance (medical, dental, vision)
• Life insurance
• Paid time off (vacation, sick leave, holidays)
• Professional development opportunities (training, workshops, conferences)
• Employee assistance program
• Potential for performance-based bonuses
• Access to company product discounts or benefits

Working Hours:

• Standard 40-hour work week, likely Monday to Friday. Specific hours may be flexible, but alignment with core business hours for collaboration is expected.

📝 Enhancement Note: The salary estimate is based on general market data for Lima, Peru, for a Senior Product Designer. Specific benefits are inferred from common offerings by large corporations like Alicorp in the region. The role's focus on business impact suggests potential for performance-related compensation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Consumer Goods (FMCG) - Alicorp operates in a competitive, fast-paced market that relies heavily on brand presence, consumer engagement, and efficient distribution. The digital product experience plays a crucial role in customer loyalty, direct-to-consumer (DTC) initiatives, and brand perception. Company Size: Alicorp is a large, established corporation, likely employing several thousand individuals across various departments and geographies. This scale offers opportunities for structured career growth and exposure to diverse business functions. Founded: Alicorp was founded in 1971, indicating a mature company with a long-standing history and established market position, suggesting a blend of traditional business practices with modern digital transformation efforts.

Team Structure:

• The Product Designer will likely be part of a Product team, which is a cross-functional unit comprising Product Managers, Engineers, QA Testers, and potentially other Designers or UX Researchers.
• This team will report into a larger Product or Digital organization, with clear reporting lines to a Design Lead or Head of Product.
• Collaboration is expected to be high with Marketing, Sales, and Business Intelligence teams to ensure digital products support broader company objectives and customer acquisition/retention strategies.

Methodology:

• Alicorp's approach to digital product development likely incorporates agile methodologies, with an emphasis on iterative design and development cycles.
• Data analysis and user feedback are central to informing product strategy and design decisions.
• Expect a focus on user-centric design principles, aiming to create seamless and valuable experiences for consumers and business partners.
• Process optimization is key to maintaining efficiency and driving growth in a competitive consumer goods market.

Company Website: https://www.alicorp.com.pe/

📝 Enhancement Note: Understanding Alicorp's position in the FMCG sector provides context for the digital product's role in customer engagement and sales support. The company's size suggests a structured environment for operations professionals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer, indicating a mid-to-senior level of responsibility within the design function. It requires a strong command of UX principles, strategic thinking, and the ability to lead design initiatives independently. Reporting Structure: The Senior Product Designer will likely report to a Design Lead, UX Manager, or Head of Product. They will collaborate closely with Product Managers, Engineers, and stakeholders from Marketing, Sales, and Business Development. Operations Impact: This role directly contributes to business growth by enhancing user experience, optimizing conversion funnels, and supporting key marketing and sales initiatives through effective digital product design. The designer's work can significantly influence customer acquisition, retention, and overall revenue.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in specialized areas like Service Design, Behavioral Design, or advanced UX research techniques.
• Leadership Development: Potential to mentor junior designers, lead design projects, and eventually move into leadership roles such as Design Lead or Head of UX.
• Cross-functional Exposure: Gain experience working with various business units, understanding broader company strategies, and contributing to GTM initiatives from a design perspective.
• Specialization: Opportunity to specialize in specific product areas within Alicorp's diverse portfolio (e.g., e-commerce platforms, CRM integrations, internal tools).

📝 Enhancement Note: For operations professionals, seeing how design impacts business metrics like conversion and customer retention provides a clear link to revenue generation. The growth paths suggest opportunities for career development that align with operational responsibilities.

🌐 Work Environment

Office Type: On-site in Lima, Peru. This suggests a traditional office environment that fosters in-person collaboration and team synergy. Office Location(s): Lima, Peru. Specific office details would need to be confirmed with the company.

Workspace Context:

• The workspace is likely designed to facilitate collaboration, with shared design tools, meeting rooms, and open-plan areas for team interaction.
• Access to necessary design software (Figma, Maze, Miro) and hardware will be provided.
• Expect a dynamic environment where designers work closely with product teams, sharing insights and iterating on solutions in real-time.
• The culture likely encourages a proactive approach to problem-solving and a commitment to delivering high-quality user experiences.

Work Schedule:

• The standard work schedule is likely Monday to Friday, with core hours dedicated to team synchronization and collaboration. Flexibility may be available, but on-site presence is required.

📝 Enhancement Note: The on-site requirement emphasizes the importance of in-person collaboration for design processes, which can translate to more efficient workflow and communication, mirroring the operational need for streamlined processes.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Talent Acquisition will review applications and conduct a brief screening call to assess basic qualifications and cultural fit.
• Portfolio Review & Design Challenge: Candidates will likely be asked to present their portfolio, showcasing key projects and explaining their design process, impact, and rationale. A practical design challenge or case study may be assigned to evaluate problem-solving skills and design capabilities.
• Hiring Manager/Team Interview: Interviews with the hiring manager and potential team members (e.g., Product Manager, Senior Engineers) to delve deeper into experience, technical skills, and collaboration style.
• Stakeholder Interview: Potentially an interview with stakeholders from business or marketing teams to assess alignment with broader business objectives.
• Final Interview/Offer: Final discussions and offer extension.

Portfolio Review Tips:

• Structure: Organize your portfolio by project, clearly outlining the problem, your role, the process, the solution, and the outcome/impact.
• Quantify Impact: Use metrics (e.g., conversion rate improvements, user satisfaction scores, task completion rates) to demonstrate the effectiveness of your designs.
• Showcase Process: Detail your user research, ideation, prototyping, and validation methods. Explain your decision-making rationale.
• Tool Proficiency: Clearly mention and, if possible, demonstrate your proficiency with tools like Figma, Maze, and Miro.
• Tailor to the Role: Highlight projects that align with Alicorp's business (consumer goods, digital experiences, conversion optimization) and the specific responsibilities of this Senior Product Designer role.

Challenge Preparation:

• Be prepared for a design challenge that tests your ability to translate business requirements into user-centered solutions.
• Focus on demonstrating your thought process, problem-solving skills, and how you would approach a given design problem within constraints.
• Practice articulating your design decisions and justifying them with user research or data insights.

📝 Enhancement Note: For operations professionals, understanding the interview process and portfolio expectations is key to demonstrating a results-oriented mindset and a structured problem-solving approach, which are critical in operations roles.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaborative workflows. Proficiency in creating design systems, components, and interactive prototypes is expected.
• Maze: A user testing platform integrated with prototyping tools, used for rapid user feedback and validation. Experience in setting up and analyzing Maze tests is valuable.
• Miro: A collaborative online whiteboard platform used for brainstorming, user journey mapping, service blueprints, and team ideation.

Analytics & Reporting:

• While not explicitly listed, familiarity with analytics platforms like Google Analytics, Adobe Analytics, or similar tools for tracking user behavior and conversion metrics would be highly beneficial.
• Experience with A/B testing platforms (e.g., Optimizely, VWO) is also a plus for driving continuous improvement.

CRM & Automation:

• Understanding how digital products integrate with CRM systems or marketing automation platforms could be advantageous, particularly for roles involving customer journeys and lifecycle management.

📝 Enhancement Note: Proficiency in these specific design and collaboration tools is critical for success in this role. For operations professionals, understanding the technology stack of different departments provides insight into cross-functional workflows and data integration points.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A strong commitment to understanding and addressing user needs as the primary driver for design decisions.
• Data-Driven Decision Making: Utilizing analytics, research, and experimentation to inform and validate design strategies.
• Collaboration: Fostering strong partnerships with Product, Engineering, Marketing, and other business units to achieve shared goals.
• Continuous Improvement: A proactive mindset towards identifying and implementing enhancements to digital products and processes.
• Business Acumen: Understanding how design contributes to broader business objectives, including revenue generation and customer satisfaction.

Collaboration Style:

• Expect a highly collaborative environment where designers work hand-in-hand with Product Managers to define product strategy and with Engineers to ensure feasible and high-quality implementation.
• Open communication and constructive feedback are encouraged to refine designs and processes.
• Cross-functional workshops and brainstorming sessions are likely common to align on vision and tackle complex problems.

📝 Enhancement Note: The values emphasize a results-oriented, collaborative, and analytical approach, which are core tenets of successful operations teams. Understanding these values helps in aligning one's own approach to the company culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating user needs into solutions that also meet commercial objectives and technical constraints.
• Data Interpretation: Synthesizing insights from diverse data sources (user research, analytics, A/B tests) to make informed design decisions.
• Cross-functional Alignment: Navigating different priorities and perspectives from various teams (Product, Engineering, Marketing, Sales) to achieve consensus on design direction.
• Keeping Pace with Technology: Staying updated with evolving design tools, methodologies, and digital trends.

Learning & Development Opportunities:

• Advanced UX/Service Design Training: Opportunities for formal training or workshops in specialized areas of design.
• Industry Conferences: Potential to attend relevant UX, design, or product management conferences.
• Mentorship: Access to senior designers or product leaders for guidance and career development.
• Exposure to Diverse Projects: Working on a variety of digital products across Alicorp's portfolio to broaden experience.

📝 Enhancement Note: Identifying potential challenges and understanding how to leverage growth opportunities is crucial for career development, especially for operations professionals who thrive on problem-solving and continuous learning.

💡 Interview Preparation

Strategy Questions:

• Design Process: Be prepared to walk through your design process for a key project, explaining how you moved from problem identification to a final solution, emphasizing user research, ideation, and validation.
• Impact & Metrics: Have specific examples ready to demonstrate how your designs have positively impacted business metrics (e.g., conversion rates, user engagement, task completion). Be ready to discuss how you measure success.
• Collaboration: Describe how you collaborate with Product Managers, Engineers, and stakeholders. Provide examples of successful cross-functional partnerships and how you handle disagreements.
• Problem-Solving: Prepare to discuss how you approach a new design challenge, a complex user problem, or how you would optimize an existing user flow based on data.

Company & Culture Questions:

• Research Alicorp's products, market position, and recent news. Understand their business objectives and how digital products contribute to them.
• Be ready to articulate why you are interested in Alicorp and this specific role, and how your skills and values align with the company culture.
• Discuss your understanding of user-centered design and its importance in the consumer goods industry.

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio projects as compelling stories, highlighting the 'why' behind your decisions and the 'so what' of your outcomes.
• Visual Clarity: Ensure your presentation is clean, professional, and easy to follow. Use visuals effectively to showcase your work.
• Conciseness: Focus on the most impactful projects and be prepared to answer specific questions rather than just presenting a lengthy overview.
• Engagement: Be enthusiastic, confident, and ready to engage in a dialogue about your work and design thinking.

📝 Enhancement Note: A strong preparation strategy, focusing on demonstrating a structured, data-driven, and collaborative approach, will resonate well with hiring managers, particularly those from operations backgrounds who value clear communication and measurable results.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on the Alicorp careers portal.
• Portfolio Customization: Curate your portfolio to highlight projects that demonstrate your expertise in user-centered design, conversion optimization, and cross-functional collaboration. Focus on projects where you can clearly articulate the problem, your process, the solution, and the measurable impact.
• Resume Optimization: Tailor your resume to emphasize keywords from the job description, such as "User Experience Design," "Prototyping," "Research," "Design Thinking," "Figma," "Maze," and "Conversion Optimization." Quantify your achievements with specific metrics whenever possible.
• Interview Preparation: Practice articulating your design process and the impact of your work. Prepare specific examples for behavioral questions related to collaboration, problem-solving, and stakeholder management. Rehearse your portfolio presentation to ensure clarity and conciseness.
• Company Research: Familiarize yourself with Alicorp's brand, products, and recent initiatives. Understand their market position in the consumer goods sector and how digital experiences contribute to their overall strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.