PRODUCT DESIGNER SR

📍 Job Overview

Job Title: PRODUCT DESIGNER SR Company: Alicorp S.A.A. Location: Lima, Lima, Peru Job Type: Full-time Category: Product Design / User Experience (UX) Operations Date Posted: 2025-08-28 Experience Level: Senior (5-10 years inferred) Remote Status: On-site

🚀 Role Summary

• Lead the end-to-end digital product design process for Go-To-Market (GTM) strategies across Consumer and Alicorp Solutions businesses, identifying opportunities and mitigating operational or strategic risks.
• Drive design efforts to achieve commercial objectives by analyzing, aligning, and challenging feature prioritization to optimize product value and business goals, balancing user needs.
• Mentor junior product designers within GTM initiatives, focusing on skill development and enhancing the quality of design deliverables.
• Design high-impact digital experiences, from problem definition to final delivery, integrating user research, ideation, prototyping, and validation to ensure user-centric solutions.
• Collaborate closely with product, technology, data, agility, and business teams to shape the vision and roadmap for initiatives, prioritizing functionalities and designing technically and commercially viable solutions.
• Apply a broad range of user-centered design methodologies (Design Thinking, Lean UX, Triple Diamond, usability testing, qualitative and quantitative research) and high-fidelity prototyping tools.
• Lead continuous optimization initiatives for digital products by analyzing usage metrics, user feedback, and A/B testing, identifying areas for improvement in key flows and functionalities.
• Partner with Growth and Product teams to translate business objectives into impactful design solutions that enhance product offerings.

📝 Enhancement Note: While the job title is "Product Designer Sr," the responsibilities heavily emphasize the operational aspects of GTM strategies, user-centricity, and business objective alignment. This role bridges product design with operational execution and requires a strong understanding of business impact, making it a key player in the GTM operations ecosystem. The "5-10 years" experience level is inferred from the "Senior" title and the breadth of responsibilities, including mentorship.

📈 Primary Responsibilities

• Spearhead the strategic design direction for digital products supporting Go-To-Market (GTM) initiatives within the Mass Consumption and Alicorp Solutions business units.
• Proactively identify design opportunities and operational/strategic risks within GTM product launches and iterations.
• Align design outputs with key commercial indicators, ensuring that user experience enhancements directly contribute to business performance metrics.
• Mentor and guide other product designers on the GTM team, fostering skill development and ensuring a high standard of design quality and strategic impact.
• Conduct comprehensive user research (qualitative and quantitative) to deeply understand user needs, behaviors, and pain points relevant to GTM strategies.
• Translate research findings and business requirements into user flows, wireframes, interactive prototypes, and high-fidelity UI designs.
• Facilitate design thinking workshops and ideation sessions with cross-functional teams to generate innovative solutions for GTM challenges.
• Conduct and analyze usability testing and A/B tests to validate design concepts and identify areas for continuous product optimization.
• Collaborate effectively with Product Management, Engineering, Data Science, Agility, and Business Development teams to ensure seamless product development and successful GTM execution.
• Develop and maintain design systems and component libraries to ensure consistency, scalability, and efficiency across digital products.

📝 Enhancement Note: The responsibilities highlight a strategic leadership role in product design, directly tied to business outcomes and GTM operations. The emphasis on mentorship and cross-functional collaboration is crucial for a senior-level position within an operations-focused context. The role requires not just design execution but also strategic input and risk assessment related to business operations.

🎓 Skills & Qualifications

Education:

• Technical or University studies in Graphic Design, Advertising, Communications, Marketing, User Experience Design, or similar fields.
• Complementary studies in Service Design are highly desirable.
• Complementary studies in Growth or Behavioral Design are a plus, though not strictly required.

Experience:

• Minimum of 3 years of experience in Senior Product Designer or Senior UX/UI Designer roles.
• Alternatively, a minimum of 6 years of experience in digital product design roles.
• Experience within a GTM (Go-To-Market) or commercial strategy context is highly beneficial.

Required Skills:

• Advanced proficiency in Figma for UI design, prototyping, and collaboration.
• Advanced proficiency in Maze for user testing and feedback collection.
• Intermediate proficiency in Miro for collaborative ideation and workshop facilitation.
• Strong understanding and application of Design Thinking methodologies.
• Proven experience with Lean UX principles and practices.
• Expertise in conducting user research, including qualitative and quantitative methods.
• Skilled in creating user flows, wireframes, and high-fidelity prototypes.
• Demonstrated ability to collaborate effectively with cross-functional teams (Product, Engineering, Marketing, Business).
• Experience in mentoring junior designers and providing constructive feedback.
• Ability to translate business objectives into user-centered design solutions.
• Intermediate English language proficiency for communication and research.

Preferred Skills:

• Experience with Service Design principles and implementation.
• Knowledge of Growth Hacking or Growth Design strategies.
• Familiarity with Behavioral Design principles and their application.
• Experience with analytics tools to interpret user behavior data.
• Understanding of A/B testing methodologies and their impact on product optimization.
• Experience in fast-paced consumer goods or technology environments.

📝 Enhancement Note: The required tools (Figma, Maze, Miro) are standard for modern UX/Product Design roles, particularly in fast-paced GTM environments where rapid iteration and user feedback are critical. The mix of technical design skills with strategic business alignment and mentorship indicates a senior role with operational responsibilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end product design projects demonstrating a user-centered approach, from initial research to final implementation and iteration.
• Include case studies that highlight problem definition, user research methodologies employed, and how insights informed design decisions.
• Present wireframes, user flows, interactive prototypes, and final UI designs, illustrating the evolution of the product.
• Demonstrate experience in collaborating with cross-functional teams (e.g., Product Managers, Engineers) and how this collaboration influenced the design process and outcomes.
• Detail the use of design tools like Figma, Maze, and Miro within project workflows, emphasizing efficiency and effectiveness.
• Include examples of how designs were validated through usability testing and A/B tests, with clear articulation of results and subsequent design iterations.

Process Documentation:

• Provide examples of how user research findings were documented and shared with stakeholders to drive informed decision-making.
• Showcase instances where design processes were optimized for efficiency or to better align with GTM timelines and business objectives.
• Illustrate how design metrics and performance data were used to identify opportunities for continuous product improvement and feature optimization.
• Detail the process of mentoring junior designers, including feedback mechanisms and skill development strategies.

📝 Enhancement Note: A strong portfolio is critical for this role, not just for showcasing design execution but also for demonstrating strategic thinking, process efficiency, and the ability to drive business impact through design, particularly within a GTM operations framework. The emphasis on validation, iteration, and collaboration is key.

💵 Compensation & Benefits

Salary Range: The salary for a Senior Product Designer in Lima, Peru, typically ranges from PEN 6,000 to PEN 12,000 per month, depending on experience, specific skills, and the company's compensation structure. Alicorp S.A.A., as a large established company, likely offers competitive compensation within this range, potentially at the higher end for a Senior role with GTM responsibilities.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision).
• Opportunities for professional development and continuous learning, including workshops, courses, and industry conferences.
• Mentorship programs and career growth pathways within Alicorp.
• Access to advanced design tools and technologies.
• Performance-based bonuses or incentives.
• Employee assistance programs.
• Potential for flexible work arrangements or hybrid models, although the role is listed as on-site.
• Social security benefits as per Peruvian labor law.

Working Hours:

• Standard full-time work week, typically 40 hours, Monday to Friday.
• While the role is primarily on-site, there may be flexibility for occasional remote work or adjusted hours depending on project needs and company policy.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for senior design roles in Lima, Peru. Alicorp's established presence suggests a robust benefits package. The on-site nature means standard office hours are expected, with potential for project-driven flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Alicorp S.A.A. operates in the Consumer Goods sector, with a significant presence in food, personal care, and household cleaning products. They also have a growing B2B solutions arm (Alicorp Soluciones). This diverse industry exposure means the product designer will work on a variety of products and user needs.

Company Size: Alicorp is a large, multinational company with thousands of employees across multiple countries. This scale offers opportunities for significant impact, exposure to complex projects, and interaction with diverse teams.

Founded: Founded in 1928, Alicorp has a long history and a strong reputation in Latin America. This longevity suggests stability, established processes, and a mature corporate culture.

Team Structure:

• The Product Designer will likely be part of a larger Product or Digital Innovation team, potentially within a dedicated GTM or Digital Transformation unit.
• They will report to a Design Lead, Head of Product, or a similar senior role.
• Collaboration will be extensive with Product Managers, UX Researchers, UI Designers, Frontend Developers, Backend Developers, Data Analysts, Marketing teams, and Business Stakeholders.
• The GTM focus implies close alignment with commercial and sales operations.

Methodology:

• Alicorp likely employs a mix of agile methodologies (Scrum, Kanban) for product development, integrating user-centered design practices throughout the lifecycle.
• Data-driven decision-making is expected, with a focus on analytics, KPIs, and performance metrics to guide product strategy and optimization.
• Emphasis on user research and validation to ensure products meet market needs and business objectives.
• Cross-functional collaboration is a cornerstone of their operational approach.

Company Website: https://www.alicorp.com.pe/

📝 Enhancement Note: Alicorp's status as a large, established consumer goods company implies a structured environment with opportunities for significant impact. The GTM focus suggests a dynamic and results-oriented approach, requiring strong cross-functional collaboration and data-driven decision-making from the design team.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a level of autonomy, expertise, and the ability to lead projects and mentor others. In an operations context, this means contributing to the strategic planning and efficient execution of GTM initiatives through impactful digital product design.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager, Head of Product, or a Director of Digital Transformation/GTM. They will work in close partnership with Product Managers and stakeholders from various business units.

Operations Impact: The role directly influences the success of GTM strategies by designing user experiences that drive adoption, engagement, and ultimately, commercial objectives. By optimizing digital products for usability and business alignment, the designer contributes to operational efficiency and revenue growth.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like Service Design, Growth Design, or UX Research for GTM.
• Leadership: Progress into a Lead Product Designer role, managing a team of designers and setting design strategy for larger initiatives.
• Cross-Functional Moves: Transition into Product Management, UX Strategy, or Digital Transformation roles leveraging their understanding of user needs and business operations.
• Industry Exposure: Gain experience across diverse consumer product categories and B2B solutions within Alicorp's portfolio.
• Formal Training: Participate in advanced training programs, workshops, and industry conferences sponsored by Alicorp.

📝 Enhancement Note: The role offers a clear path for career advancement within a large organization, moving from individual contribution to leadership and strategic influence within the GTM operations framework. The opportunity to impact commercial outcomes is a significant growth driver.

🌐 Work Environment

Office Type: The role is based in Lima, Peru, and is listed as on-site. This suggests a traditional office environment where face-to-face collaboration and team interaction are prioritized.

Office Location(s): The primary location is Lima. Alicorp's headquarters and major offices are likely located in a central business district in Lima, offering accessibility via public transport and proximity to amenities.

Workspace Context:

• The workspace will likely be a modern, collaborative office environment equipped with the necessary design tools and technology.
• Expect to work in a dynamic, fast-paced setting characteristic of consumer goods companies with aggressive GTM targets.
• Opportunities for collaboration will be abundant, with dedicated spaces for team meetings, workshops, and brainstorming sessions.
• The culture likely encourages innovation, data-driven insights, and a strong focus on customer centricity.

Work Schedule:

• The typical work schedule will be Monday to Friday, aligning with standard business hours.
• Given the GTM focus and the nature of digital product development, there might be instances requiring flexibility to meet project deadlines or address urgent user feedback.

📝 Enhancement Note: The on-site requirement in Lima emphasizes a collaborative and structured work environment common in large corporations. The dynamic nature of GTM operations may introduce some flexibility needs within the standard work schedule.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: HR or a recruiter will likely conduct a brief phone screen to assess basic qualifications, experience, and cultural fit.
2. Technical Interview/Portfolio Review: A more in-depth discussion with a hiring manager or senior designer, focusing on your portfolio, design process, problem-solving skills, and experience with specific tools (Figma, Maze). Be prepared to walk through 2-3 key projects.
3. Case Study/Design Challenge: You may be asked to complete a design exercise or case study, either take-home or timed, to evaluate your design thinking, problem-solving abilities, and execution skills relevant to GTM scenarios.
4. Cross-Functional Stakeholder Interviews: Interviews with Product Managers, Engineers, or Business leads to assess your collaboration style, communication skills, and ability to align design with business objectives.
5. Final Interview: Potentially with a senior leader (e.g., Head of Product, VP of Digital) to confirm overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your senior-level capabilities, GTM relevance, user-centricity, and impact on business goals. Prioritize projects where you led the design process.
• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (research, ideation, design, testing), the key decisions made, and the measurable outcomes or impact.
• Highlight GTM Relevance: If possible, showcase projects that involved launching new products or features, driving user acquisition, or optimizing conversion funnels – all critical for GTM operations.
• Showcase Tool Proficiency: Briefly mention and potentially demonstrate how you used Figma, Maze, and Miro effectively within your projects.
• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction scores, reduced task completion time).

Challenge Preparation:

• Understand the Context: If given a case study, carefully analyze the business problem and user needs presented. Think about Alicorp's industry and potential user segments.
• Structure Your Approach: Outline your design process clearly, starting with understanding the problem, defining user needs, ideating solutions, prototyping, and planning for validation.
• Focus on GTM Alignment: Consider how your proposed design solutions would support the specific GTM objectives mentioned in the prompt or company context.
• Articulate Trade-offs: Be prepared to discuss design decisions, potential trade-offs, and how you would balance user needs with business constraints and technical feasibility.
• Practice Presentation: Rehearse presenting your work and your approach concisely and effectively, anticipating questions from a diverse audience.

📝 Enhancement Note: The interview process is designed to assess not only design skills but also strategic thinking, collaboration, and the ability to deliver tangible business results within a GTM context. A well-prepared portfolio and thoughtful approach to design challenges are crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency required for UI design, prototyping, design systems, and collaborative workflows. Essential for creating high-fidelity mockups and interactive prototypes.
• Maze: Advanced proficiency required for rapid user testing, usability feedback collection, and data analysis directly from prototypes. Crucial for validating GTM product designs quickly.
• Miro: Intermediate proficiency required for collaborative brainstorming, user journey mapping, workflow design, and workshop facilitation with cross-functional teams.

Analytics & Reporting:

• Familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics) to understand user behavior and product performance metrics.
• Experience with A/B testing tools (e.g., Optimizely, VWO) to analyze the impact of design changes on key metrics.
• Proficiency in data visualization tools or dashboards (e.g., Tableau, Power BI) to interpret and present user data effectively.

CRM & Automation:

• While not directly a CRM/Automation role, understanding how product design integrates with CRM systems (like Salesforce, if applicable to their digital platforms) and marketing automation tools could be a plus for context.
• Familiarity with project management tools (e.g., Jira, Asana) for workflow management and collaboration with development teams.

📝 Enhancement Note: The core toolset (Figma, Maze) is central to the role's execution. Proficiency in analytics and A/B testing tools is vital for the continuous optimization and data-driven decision-making expected in a GTM operations context.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and solving user problems, ensuring that designs are intuitive, accessible, and valuable.
• Data-Driven Decision Making: Relying on research, analytics, and testing to inform design choices and measure impact on business objectives.
• Collaboration & Transparency: Working closely with cross-functional teams, sharing insights openly, and fostering a collaborative environment for product development.
• Agility & Adaptability: Embracing iterative design processes, responding quickly to feedback, and adapting designs to evolving market needs and business priorities within GTM strategies.
• Impact Focus: Driving designs that not only meet user needs but also contribute measurably to business success, such as increasing conversion rates or improving customer satisfaction.
• Continuous Improvement: A mindset of constantly seeking ways to optimize processes, enhance user experiences, and elevate design quality.

Collaboration Style:

• Proactive and communicative in engaging with stakeholders across product, engineering, marketing, and business units.
• Facilitates collaborative design sessions, workshops, and feedback loops to ensure alignment and buy-in.
• Values diverse perspectives and actively seeks input from team members to enrich design solutions.
• Employs a constructive approach to feedback, both giving and receiving, to foster continuous improvement.

📝 Enhancement Note: The emphasis on user-centricity, data-driven decisions, and collaboration aligns with modern product development practices, particularly within the fast-paced GTM operations domain. The expectation of continuous improvement and measuring impact is key for operational success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively navigating the inherent tension between creating optimal user experiences and meeting stringent commercial objectives for GTM initiatives.
• Rapid Iteration in GTM: Adapting to the accelerated pace of GTM launches and market feedback, requiring quick design iterations and decision-making.
• Cross-Functional Alignment: Ensuring consistent vision and execution across diverse teams (product, tech, marketing, sales) with potentially differing priorities.
• Data Interpretation: Translating complex user data and business metrics into actionable design insights for GTM optimization.
• Mentorship Responsibility: Effectively guiding and developing junior designers while managing personal project responsibilities.

Learning & Development Opportunities:

• Advanced Design Methodologies: Opportunities to deepen expertise in specialized areas like Growth Design, Behavioral Design, or advanced Service Design.
• Industry Events: Attending relevant design and digital marketing conferences to stay abreast of industry trends and best practices.
• Internal Workshops & Training: Participating in Alicorp's internal development programs focusing on leadership, project management, and strategic thinking.
• Exposure to Diverse Products: Gaining experience across a wide range of consumer and B2B products, broadening design expertise and market understanding.
• Mentorship: Receiving guidance from senior leaders within Alicorp's design and product organizations.

📝 Enhancement Note: The challenges are typical of senior roles in dynamic GTM environments, requiring strong problem-solving and collaboration skills. The growth opportunities are substantial, offering clear pathways for skill development and career advancement within a large, established organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the design of a digital product for a Go-To-Market strategy. What were the key objectives, your process, and the outcome?" (Focus on demonstrating strategic thinking, GTM alignment, and impact.)
• "How do you balance user needs with business KPIs when prioritizing features for a product launch?" (Highlight your decision-making framework and ability to find optimal solutions.)
• "Walk us through a complex user problem you solved using Design Thinking or Lean UX. How did you validate your solution and what was the impact?" (Showcase your process, tool usage, and ability to measure results.)
• "How would you approach mentoring a junior designer on your team to improve their GTM product design skills?" (Demonstrate leadership, coaching ability, and understanding of GTM design needs.)
• "Describe a situation where you identified an operational or strategic risk through your design process. How did you mitigate it?" (Emphasize proactive problem-solving and business acumen.)

Company & Culture Questions:

• "What do you know about Alicorp's brands and digital presence? How do you see your role contributing to our GTM success?" (Research Alicorp's products and recent digital initiatives.)
• "How do you approach collaboration with Product Managers, Engineers, and Marketing teams in a GTM context?" (Provide examples of successful cross-functional partnerships.)
• "Describe your ideal work environment. How do you thrive in a fast-paced, data-driven culture?" (Align your response with Alicorp's likely corporate culture.)

Portfolio Presentation Strategy:

• Structure for Impact: For each project, use a clear narrative: Problem -> Your Role -> Process -> Solution -> Impact/Results.
• Quantify Achievements: Use data (e.g., conversion lifts, engagement increases, user satisfaction improvements) to demonstrate the tangible value of your design work.
• Showcase Collaboration: Explain how you worked with other teams and how their input shaped the final product.
• Highlight Tool Proficiency: Briefly mention how tools like Figma and Maze facilitated your process, especially for validation and iteration.
• Be Prepared for Q&A: Anticipate questions about your design decisions, trade-offs, and how you handled challenges.

📝 Enhancement Note: Preparation should focus on articulating your process, demonstrating strategic thinking, quantifying impact, and showcasing your ability to collaborate effectively within a GTM operations framework. Be ready to discuss how your design work directly contributes to business objectives.

📌 Application Steps

To apply for this Product Designer Sr position:

• Submit your application through the provided link on the Alicorp opportunities portal.
• Tailor Your Resume: Highlight experience and skills directly relevant to product design, GTM strategies, user research, UX/UI, and the specified tools (Figma, Maze). Quantify achievements with metrics where possible.
• Prepare Your Portfolio: Ensure your portfolio is polished, showcases end-to-end projects with a focus on GTM relevance, user-centricity, and measurable business impact. Include case studies demonstrating your process and collaboration.
• Practice Your Narrative: Rehearse presenting your portfolio projects, focusing on storytelling, key decisions, and outcomes. Prepare answers to common interview questions related to product design, GTM, and collaboration.
• Research Alicorp: Understand their business units (Consumer Goods, Alicorp Soluciones), key brands, and recent digital initiatives to frame your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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