PRODUCT DESIGNER SENIOR | FULL REMOTE

📍 Job Overview

Job Title: Senior Product Designer | Full Remote

Company: Loft

Location: São Paulo, Brazil (Remote)

Job Type: Full-Time

Category: Product Design

Date Posted: 2026-05-07

Experience Level: Senior (5+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the end-to-end product design process for Loft's strategic ERP SaaS solution, focusing on real estate management.

• Architect and refine complex user journeys for contracts, billing, revenue recognition, delinquency, and financial operations.

• Translate intricate financial, fiscal, and contractual regulations into intuitive, reliable, and scalable user experiences.

• Collaborate closely with Product Management and Engineering to ensure seamless integration and viable, high-quality product delivery.

• Utilize both qualitative and quantitative data to inform design decisions, validate hypotheses, and measure impact.

📝 Enhancement Note: While the core job title is Product Designer, the responsibilities heavily lean into the operational aspects of financial and ERP systems. This role requires a deep understanding of business processes, regulatory compliance, and how technology can streamline complex operations for B2B clients, particularly within the real estate and financial sectors. The "Product Designer Senior" title signifies a high degree of autonomy and strategic input.

📈 Primary Responsibilities

• Map, design, and iteratively improve user flows for contract management, billing, revenue distribution, delinquency tracking, and financial routines within the ERP.

• Transform complex financial, fiscal, contractual, and operational rules into simple, trustworthy, and scalable user experiences for real estate agencies.

• Create detailed user flows, wireframes, interactive prototypes, and robust interfaces for stakeholder alignment, validation, and implementation.

• Lead product discovery initiatives, including user interviews, usability testing, and behavioral analysis with real estate professionals.

• Partner with Product Managers and Engineers to develop feasible solutions that align with business strategy and are well-implemented.

• Identify opportunities to integrate Loft's financial solutions seamlessly into the broader ERP journey.

• Support the exploration and definition of new financial products by uncovering genuine client pain points.

• Leverage qualitative and quantitative data to prioritize improvements, measure design impact, and refine product decisions.

• Employ AI tools to accelerate exploration, synthesis, prototyping, and documentation processes, ensuring high-quality outputs.

📝 Enhancement Note: The responsibilities highlight a strong operational focus, requiring the designer to understand and optimize complex business processes. The emphasis on "transforming rules" and "connecting solutions" points to a need for strategic thinking beyond typical UI/UX tasks. The mention of AI suggests an expectation for leveraging cutting-edge tools for efficiency and innovation.

🎓 Skills & Qualifications

Education: Specific educational requirements are not listed, but a Bachelor's degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience, is typically expected for a Senior role.

Experience: A minimum of 5 years of experience as a Product Designer working on digital products, with a proven track record of end-to-end collaboration with Product and Engineering teams.

Required Skills:

• Solid experience as a Product Designer on digital products, working end-to-end with Product Managers and Engineering.

• Autonomy to lead and structure hypotheses, solutions, and success criteria for medium to high complexity problems.

• Strong repertoire in information architecture, complex user flows, and journey mapping.

• Proficiency in designing robust interfaces, considering states, permissions, responsiveness, accessibility, and consistency.

• Practical experience with qualitative research, usability testing, and hypothesis validation.

• Ability to use both qualitative and quantitative data to inform design decisions.

• Excellent communication and documentation skills for stakeholder alignment and efficient handoffs.

• Maturity to operate in ambiguous contexts, blending greenfield development with product evolution and legacy systems.

Preferred Skills:

• Previous experience in the real estate market.

• Experience with financial products, payments, billing, revenue distribution, or delinquency management.

• Experience with ERP systems, back-office solutions, or complex operational products.

• Familiarity with integrations, APIs, CNAB, or banking infrastructure.

• Experience with automation, AI applied to products, or operational effort reduction.

• Experience designing for B2B products serving clients of various sizes and maturity levels.

📝 Enhancement Note: The required skills emphasize a blend of technical design expertise and strong business acumen, particularly in financial and operational domains. The preferred skills indicate a strategic advantage for candidates with domain-specific knowledge in real estate, finance, and complex B2B systems, suggesting the company values deep industry understanding for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end product design projects demonstrating ownership from problem definition to solution implementation and iteration.

• Include case studies that highlight complex information architecture, intricate user flows, and the design of robust interfaces for operational or financial systems.

• Demonstrate experience in conducting user research, usability testing, and leveraging data (qualitative and quantitative) to drive design decisions.

• Present examples of successful collaboration with Product Management and Engineering, including effective handoffs and documentation.

Process Documentation:

• Clearly document your design process for each case study, detailing the discovery phase, ideation, prototyping, testing, and implementation support.

• Illustrate how you utilized data and user feedback to iterate on designs and measure their impact on key business metrics.

• Provide examples of documentation used for stakeholder alignment and engineering handoffs, showcasing clarity and thoroughness.

• Showcase how you managed ambiguity and evolved designs in a dynamic product environment.

📝 Enhancement Note: For a senior role in product design, especially one involving complex operational systems, a portfolio must go beyond visual mockups. It needs to demonstrate a strategic understanding of business problems, a robust design process, and the ability to measure and articulate the impact of design solutions on business objectives. Emphasis on B2B and financial/ERP systems is crucial.

💵 Compensation & Benefits

Salary Range: Based on market research for Senior Product Designers in São Paulo, Brazil, with a fully remote arrangement, the estimated annual salary range is R$ 120,000 to R$ 180,000 (approximately $22,000 - $33,000 USD, depending on exchange rates). This range accounts for the senior experience level, the strategic nature of the role, and the demand for specialized skills in product design for complex B2B SaaS.

Benefits:

• Caju Flexible Benefits: A versatile benefits card allowing allocation across meal, food, mobility, health, home office, culture, and education expenses.

• Medical Assistance: Comprehensive health insurance coverage.

• Dental Assistance: Dental care plan.

• Life Insurance: Financial protection for beneficiaries.

• WellHub: Access to a wide network of gyms and fitness activities across Brazil.

• Wellz Platform: Access to mental health support and resources.

• Flexible Vacations: Ability to schedule and take vacation days at any time, offering greater autonomy.

• Day Off: Additional paid time off.

• Parental Leave: Generous leave for new parents (both mothers and fathers).

• Guapeco Pet Health Plan: Discounted health insurance for pets.

• Remote Work: Fully remote work arrangement, offering flexibility and work-life balance.

Working Hours: While not explicitly stated, a standard full-time work arrangement typically implies around 40 hours per week. The fully remote nature suggests flexibility in daily scheduling, provided core collaboration hours and task completion are met.

📝 Enhancement Note: The salary estimate is based on publicly available data for senior-level design roles in Brazil and considers the remote aspect. The benefits provided are extensive and modern, reflecting a strong focus on employee well-being and flexibility, which are attractive to experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS, Real Estate Tech, FinTech)

Company Size: Loft is a well-established tech company, likely falling into the medium to large enterprise category based on its significant presence and funding. This implies robust processes and a structured environment, but with the agility of a tech firm.

Founded: Loft was founded in 2018. This relatively recent founding date suggests a dynamic, fast-paced culture focused on innovation and rapid growth, common in successful startups that have scaled.

Team Structure:

• The Product Design team likely operates within a Product organization, working in close-knit squads alongside Product Managers and Engineers.

• Designers are expected to be full-stack, managing UX, UI, research, and strategy for their assigned product areas.

Methodology:

• Data-Driven Design: Emphasis on using both qualitative (user interviews, usability tests) and quantitative (analytics) data to inform decisions.

• Agile Development: Collaboration with Engineering in agile environments, focusing on iterative development and continuous improvement.

• User-Centricity: A core tenet of design, ensuring user needs and pain points are at the forefront of product development.

• AI Integration: Proactive use of AI tools to enhance design efficiency and innovation.

Company Website: https://loft.com/

📝 Enhancement Note: Loft's background as a rapidly growing proptech and fintech company suggests a culture that values innovation, data-driven decision-making, and a strong focus on user experience to solve complex problems. The company's relatively young age implies a dynamic and evolving work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Senior Product Designer, indicating a high level of autonomy, expertise, and responsibility. Senior designers are expected to lead complex projects, mentor junior team members, and significantly influence product strategy and design direction. The focus on a strategic ERP product further elevates the role's impact.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Head of Design, who in turn reports to a VP of Product or Chief Product Officer. Within their project squads, they will work closely with Product Managers and Engineering Leads, fostering a collaborative, matrixed reporting environment.

Operations Impact: This role has a direct and substantial impact on Loft's core business operations and revenue generation. By designing an efficient and reliable ERP system, the designer will enable real estate agencies to manage their businesses more effectively, leading to increased customer retention, satisfaction, and potential for upselling financial services. The success of the ERP is critical for Loft's expansion and market position.

Growth Opportunities:

• Leadership Development: Opportunities to mentor junior designers, lead design initiatives, and potentially move into Lead or Managerial roles within the design team.

• Specialization: Deepen expertise in B2B SaaS, financial technology, ERP systems, and complex operational workflows.

• Strategic Influence: Contribute to the long-term product vision and strategy for Loft's ERP and financial service offerings.

• Cross-Functional Exposure: Gain valuable experience working with diverse teams across product, engineering, finance, legal, and business operations.

• Innovation: Be at the forefront of leveraging AI and other emerging technologies to redefine operational processes through design.

📝 Enhancement Note: The Senior level implies significant growth potential, not just in design craft but also in strategic thinking and leadership. The focus on a core business product like ERP offers a unique opportunity to shape a critical part of Loft's value proposition.

🌐 Work Environment

Office Type: Fully Remote. This arrangement offers maximum flexibility for employees to work from their preferred location, eliminating commute times and allowing for better work-life integration.

Office Location(s): While the role is fully remote, the primary derived location is São Paulo, Brazil, and the company operates within the Brazilian market. This suggests that while remote, there might be an expectation for collaboration aligned with Brazilian business hours and cultural norms.

Workspace Context:

• Collaborative Tools: Expect extensive use of digital collaboration tools (e.g., Slack, Miro, Figma) for communication, brainstorming, and design reviews.

• Digital Infrastructure: Access to Loft's technology stack, including design software, project management tools, and internal communication platforms.

• Team Interaction: Regular virtual meetings, stand-ups, design critiques, and strategic planning sessions to foster team cohesion and project alignment.

Work Schedule: The fully remote nature allows for flexibility in daily scheduling. However, adherence to core business hours for collaboration with teams in Brazil (America/Sao_Paulo timezone) is likely expected. The focus is on output and meeting deadlines rather than strict time tracking.

📝 Enhancement Note: The fully remote nature is a significant perk, emphasizing flexibility. However, candidates should be mindful of potential timezone alignment needs for effective collaboration with the core team in Brazil.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Hiring Manager Interview: A conversation with the hiring manager (likely a Design Lead or Product Lead) to discuss your background, experience, and understanding of the role. Expect questions about your design philosophy and approach to complex problems.

• Portfolio Presentation & Design Challenge: This is a critical stage. You will likely present a case study from your portfolio, demonstrating your end-to-end process, problem-solving skills, and impact. A live design challenge or take-home assignment might also be given to assess your skills in action, focusing on information architecture, user flows, or UI design for a complex scenario.

• Team Interviews: Interviews with Product Managers, Engineers, and potentially other designers to assess collaboration style, technical understanding, and cultural fit.

• Final Interview: A meeting with a senior leader (e.g., Head of Product, CPO) to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the business problem, your role, the process you followed, the solutions you designed, and most importantly, the measurable impact of your work. Use data to support your claims.

• Showcase Complexity: Highlight projects involving complex information architecture, intricate user flows, or the design of operational/financial systems. Demonstrate how you simplified these complexities.

• Detail Your Process: Walk through your methodology for discovery, ideation, prototyping, testing, and iteration. Explain why you made certain decisions.

• Tailor to Loft: If possible, subtly tailor your case study selection or presentation to align with Loft's industry (real estate, finance) and the ERP context.

• Be Prepared for Questions: Anticipate questions about your decision-making, trade-offs, collaboration, and how you handle ambiguity.

Challenge Preparation:

• Understand the Constraints: If given a take-home challenge, carefully read and understand all requirements, constraints, and deliverables.

• Deconstruct the Problem: For live challenges, spend the initial minutes breaking down the problem into smaller, manageable parts.

• Prioritize: Focus on the most critical aspects of the design problem, especially user flows and information architecture, given the role's emphasis.

• Communicate Your Thinking: Verbalize your thought process clearly and concisely. Explain your assumptions and the rationale behind your design choices.

• Consider Business Context: Frame your solutions in terms of business value and operational efficiency, aligning with the role's focus.

📝 Enhancement Note: The interview process will heavily scrutinize not just design skills but also the ability to handle complex operational challenges, collaborate effectively in a remote setting, and understand the business context of Loft's financial and ERP products. The portfolio review is key to demonstrating this.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable given industry standards for collaborative design), Sketch, Adobe Creative Suite.

• Collaboration & Whiteboarding: Miro, Mural (for brainstorming, user journey mapping, workflow visualization).

• Project Management: Jira, Asana, Trello (for tracking tasks and project progress).

• Communication: Slack, Microsoft Teams (for daily team communication).

Analytics & Reporting:

• Product Analytics: Google Analytics, Mixpanel, Amplitude (for understanding user behavior and product performance).

• Data Visualization: Tableau, Power BI (or internal dashboards) for analyzing qualitative and quantitative data.

CRM & Automation:

• CRM: While not directly a designer's tool, understanding CRM principles (like Salesforce, HubSpot) is beneficial for B2B context.

• Automation: Familiarity with concepts of workflow automation, potentially tools like Zapier or internal automation platforms, is advantageous given the role's focus on efficiency.

📝 Enhancement Note: Proficiency in collaborative design tools like Figma and Miro is essential for remote work. Experience with product analytics platforms is crucial for data-informed design. Understanding how design integrates with development workflows (Jira) and business processes (CRM, automation) is also key.

👥 Team Culture & Values

Operations Values:

• User-Centricity: Deep empathy for users, focusing on solving their real-world problems through intuitive design.

• Data-Driven Decision Making: Relying on evidence from user research and analytics to guide product strategy and design choices.

• Collaboration & Transparency: Open communication and teamwork across Product, Engineering, and Business functions to ensure alignment and shared success.

• Efficiency & Scalability: Designing solutions that are not only user-friendly but also robust, scalable, and optimize operational processes.

• Innovation & Continuous Improvement: Embracing new technologies (like AI) and methodologies to constantly enhance product offerings and user experiences.

Collaboration Style:

• Cross-Functional Partnership: Working hand-in-hand with Product Managers to define problems and solutions, and with Engineers to ensure high-fidelity implementation.

• Iterative Feedback Loops: Regularly sharing work for feedback from peers, stakeholders, and users, and incorporating that feedback into design iterations.

• Knowledge Sharing: Actively participating in design critiques, sharing best practices, and contributing to a culture of learning and growth within the design team.

📝 Enhancement Note: Loft's culture likely emphasizes a proactive, collaborative, and results-oriented approach. The emphasis on data, user needs, and efficiency is critical for success in designing complex operational systems.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Financial/ERP Systems: Translating intricate financial regulations, tax laws, and operational workflows into a simple, intuitive user experience.

• Balancing User Needs with Business Requirements: Ensuring the product is both delightful for users and meets Loft's strategic and commercial objectives.

• Greenfield Development Ambiguity: Navigating the uncertainties of building a new ERP system from scratch, requiring strong problem-framing and hypothesis-driven design.

• Cross-Functional Alignment: Gaining consensus and alignment among diverse stakeholders (Product, Engineering, Legal, Finance, Sales) on design direction.

• Remote Collaboration: Maintaining strong team cohesion and effective communication in a fully remote environment.

Learning & Development Opportunities:

• Deep Domain Expertise: Becoming a subject matter expert in real estate operations, financial management, and ERP systems within the SaaS context.

• Advanced Design Leadership: Developing skills in mentoring, leading design initiatives, and influencing product strategy at a senior level.

• Technology Adoption: Gaining hands-on experience with AI tools for design and exploring their application in operational efficiency.

• Industry Exposure: Understanding the dynamics of the B2B SaaS market, particularly in proptech and fintech.

• Continuous Skill Enhancement: Access to training, conferences, and workshops focused on design, technology, and business strategy.

📝 Enhancement Note: The challenges are significant but offer immense learning curves. Successfully navigating them will position the Senior Product Designer for substantial career growth and impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a complex financial or operational workflow. What was your process, and what was the outcome?" (Focus on your ability to break down complexity, your methodology, and impact metrics.)

• "How do you balance user needs with strict regulatory or legal requirements in your designs?" (Highlight your understanding of constraints and how you find user-centered solutions within them.)

• "Walk us through a project where you used both qualitative and quantitative data to make critical design decisions." (Emphasize your data analysis skills and how they informed your design iterations.)

Company & Culture Questions:

• "What interests you about Loft and this specific role designing for our ERP?" (Research Loft's mission, values, and recent news. Connect your passion for design with their business goals.)

• "How do you collaborate with Product Managers and Engineers, especially in a remote setting?" (Provide examples of your communication and teamwork strategies.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with the business problem and user need, clearly state your role and the project's scope, detail your process with key artifacts, showcase your solutions, and conclude with the measurable impact and learnings.

• Storytelling: Weave a narrative that highlights your problem-solving journey, the challenges you overcame, and the rationale behind your key decisions.

• Visual Clarity: Use high-quality visuals of wireframes, prototypes, and final interfaces, but ensure they support your explanation, rather than replace it.

• Data Integration: Seamlessly integrate data points (user feedback, analytics, business metrics) throughout your presentation to substantiate your claims.

• Conciseness: Be mindful of time. Practice your presentation to ensure it's engaging, informative, and fits within the allocated slot. Be prepared to dive deeper into specific areas if asked.

📝 Enhancement Note: Interview preparation should focus on demonstrating a deep understanding of the product design process as applied to complex, operational B2B SaaS, with a strong emphasis on data-driven decision-making, collaboration, and measurable impact.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Loft's Teamtailor page.

• Customize Your Resume: Tailor your resume to highlight your experience in B2B SaaS, financial products, ERP systems, complex workflows, and your senior-level contributions. Use keywords from the job description.

• Curate Your Portfolio: Select 1-3 strong case studies that best showcase your end-to-end design process, problem-solving skills for complex operational challenges, and quantifiable impact. Ensure it aligns with Loft's industry and the ERP focus.

• Prepare Your Presentation: Practice presenting your portfolio case studies, focusing on storytelling, clarity of process, and demonstrating measurable outcomes. Be ready to answer in-depth questions about your design choices and collaboration.

• Research Loft: Thoroughly research Loft's business model, products, target audience, and company culture. Understand their mission and how your design skills can contribute to their success, particularly in the ERP and financial services space.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.