Product Designer Pleno

📍 Job Overview

Job Title: Product Designer Pleno Company: Experian Location: São Paulo, Brazil Job Type: Full-time Category: Product Design / UX Design Date Posted: 2025-07-31T19:21:45.237 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• This role is for a Product Designer Pleno focused on shaping user experiences for Experian's products, with a strong emphasis on user research, prototyping, and data-driven iteration.
• The designer will be instrumental in evolving and contributing to the company's Design System, ensuring consistency and efficiency across product development.
• A key aspect involves close collaboration with business and technical teams to deliver viable, user-centric solutions that positively impact the user journey.
• The position requires a proactive approach to analyzing usage metrics and market trends to inform continuous product improvement and strategic decision-making.

📝 Enhancement Note: While the title is "Product Designer Pleno," the responsibilities and qualifications suggest a role deeply integrated with UX principles and a hands-on approach to product development, aligning with typical mid-level product design expectations in a tech-forward company like Experian. The emphasis on data analysis and cross-functional collaboration indicates a strategic component beyond pure visual design.

📈 Primary Responsibilities

• Conduct comprehensive user research, including journey mapping and pain point identification, to deeply understand user needs and challenges.
• Develop both low and high-fidelity prototypes with well-defined interactions, adhering to the established Design System and Content Guidelines.
• Actively contribute to the evolution and maintenance of the company's Design System as product deliverables expand.
• Execute usability testing sessions to validate design solutions and gather actionable feedback for iterative improvements.
• Collaborate closely with multidisciplinary teams, including business stakeholders and engineering, to create feasible and impactful user experiences.
• Analyze user experience and usage metrics (e.g., Adobe Analytics, Hotjar) to derive insights and drive continuous product enhancements.
• Facilitate co-creation workshops and design thinking sessions to foster innovation and align stakeholders on product direction.
• Meticulously organize and document all design process stages, deliverables, and research findings for knowledge sharing and future reference.
• Perform market research and competitive analysis to inform product strategy and identify opportunities for innovative solutions.

📝 Enhancement Note: The core responsibilities highlight a blend of strategic product thinking and tactical execution. The expectation to "contribute to our Design System" and "analyze metrics" indicates a role that is not just about creating interfaces but also about building and refining the design infrastructure and understanding product performance through data.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is typically expected for a Pleno-level Product Designer. Equivalent practical experience will also be considered.

Experience:

• Proven track record in product design or UX design, with a minimum of 2-5 years of relevant professional experience.
• Experience working within Agile teams, participating in continuous discovery and delivery cycles, is essential.
• Demonstrated experience in structuring and conducting user research, usability testing, and synthesizing findings into actionable design improvements.
• Previous experience contributing to or utilizing a Design System is highly valued.

Required Skills:

• Product Design & UX Design: Comprehensive understanding of user-centered design principles, interaction design, and information architecture.
• Prototyping: Proficiency in creating low and high-fidelity prototypes using tools like Figma.
• User Research: Expertise in planning, conducting, and analyzing user research methodologies (e.g., interviews, surveys, usability testing).
• Design Systems: Ability to work with and contribute to design systems, ensuring brand consistency and design efficiency.
• Agile Methodologies: Familiarity with Agile frameworks (Scrum, Kanban) and experience working in iterative development cycles.
• Communication & Stakeholder Management: Excellent verbal and written communication skills for presenting design solutions, defending user needs, and collaborating effectively with diverse teams and stakeholders.
• Critical Thinking: Ability to analyze user needs, business requirements, and technical constraints to develop effective design solutions.
• Self-Management: Strong organizational skills and the ability to manage multiple projects and priorities autonomously.

Preferred Skills:

• Figma Mastery: Advanced proficiency and a strong portfolio showcasing complex projects executed in Figma.
• B2B Platforms or Financial Systems: Experience designing for complex B2B environments or within the financial services sector.
• Data Analysis & Metrics Tools: Familiarity with data analysis tools like Adobe Analytics, Hotjar, or Index for tracking user behavior and product performance.
• Digital Accessibility & Inclusive Design: Knowledge of WCAG guidelines and principles of inclusive design to create accessible products for all users.
• Co-Creation Facilitation: Experience in organizing and leading co-creation workshops.
• Market Research: Ability to conduct and leverage market research to inform product strategy.

📝 Enhancement Note: The "Pleno" designation, combined with the requested skills, implies a candidate who is not only proficient in core design tools and processes but also possesses the strategic thinking and communication abilities to influence product direction and collaborate effectively across departments. The preferred skills in B2B/financial systems and data analytics suggest a focus on complex, data-informed product development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 2-5 significant product design projects, demonstrating a clear grasp of the end-to-end design process.
• Each project should clearly articulate the problem statement, user research conducted, design process, key decisions, and final outcomes.
• Evidence of user-centric design thinking, showcasing how user needs were identified and addressed.
• Prototypes (interactive if possible) that illustrate user flows and interaction design.
• Design artifacts such as user personas, journey maps, wireframes, and high-fidelity mockups.
• Examples of contributions to or usage of a Design System.

Process Documentation:

• Demonstrate the ability to structure and document design processes, including user research methodologies, usability testing plans, and design iteration cycles.
• Showcase how data and metrics were used to inform design decisions and measure the impact of design changes.
• Provide examples of organized design deliverables and documentation that facilitate collaboration and knowledge sharing.

📝 Enhancement Note: For a "Pleno" level role, the portfolio is crucial. It needs to go beyond visual polish and demonstrate a deep understanding of the design process, user empathy, problem-solving skills, and the ability to articulate design decisions and their impact, particularly in a business context. Expectation is to see how the candidate used data and research to drive outcomes.

💵 Compensation & Benefits

Salary Range:

• For a Product Designer Pleno in São Paulo, Brazil, the estimated annual salary range is typically between R$ 80.000 and R$ 130.000 BRL. This range can vary based on the candidate's specific experience, the complexity of the projects, and Experian's internal compensation bands.

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision coverage.
• Life Insurance: Provided coverage to protect employees and their families.
• Meal Vouchers/Allowance (Vale-Refeição/Alimentação): For daily meals and groceries.
• Transportation Allowance (Vale-Transporte): To cover commuting costs.
• Professional Development: Opportunities for training, workshops, and access to online learning platforms.
• Paid Time Off: Generous vacation days and public holidays.
• Performance Bonuses: Potential for annual bonuses based on individual and company performance.
• Employee Assistance Program (EAP): Support services for personal and professional well-being.
• Flexible Work Environment: While on-site, Experian often promotes a culture that values work-life balance.

Working Hours:

• Standard full-time working hours are typically 40 hours per week, Monday through Friday. Flexibility may be offered around start and end times, provided core business hours and team collaboration needs are met.

📝 Enhancement Note: Experian, as a large multinational corporation, is expected to offer a competitive benefits package that aligns with industry standards for tech roles in Brazil. The salary estimate is based on current market data for mid-level product designers in São Paulo, factoring in the company's global presence and industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Experian operates in the data and technology sector, with a significant focus on financial services, credit reporting, fraud prevention, and marketing solutions. This industry context implies a data-driven, analytical, and often regulated environment. Company Size: Experian is a large, global organization with approximately 22,500 employees worldwide, listed on the London Stock Exchange (FTSE 100). This size suggests established processes, a diverse employee base, and significant resources for innovation and development. Founded: Experian has a long history, with its roots tracing back to the 19th century, evolving into a modern data and technology powerhouse. This heritage implies stability and a deep understanding of the markets it serves.

Team Structure:

• The Product Designer will likely be part of a Product team that includes Product Managers, Engineers (Frontend/Backend), QA Testers, and potentially other Designers (UX Researchers, UI Designers).
• They will report to a Design Lead, Head of Product, or a similar managerial role within the product development hierarchy.
• Cross-functional collaboration is a core expectation, with designers working closely with business stakeholders from various departments (e.g., marketing, sales, finance) to ensure product alignment with business goals.

Methodology:

• Experian emphasizes a data-driven approach to product development, leveraging analytics and user insights to inform decisions.
• The company operates with Agile methodologies, promoting iterative development, continuous feedback, and adaptability to changing market needs.
• Design processes are likely to be well-defined, with an emphasis on user-centricity, usability testing, and adherence to design systems for consistency and efficiency.

Company Website: https://www.experian.com/

📝 Enhancement Note: Experian's "people first" approach and commitment to DEI are highlighted in their additional information. For a designer, this means an environment that values diverse perspectives and encourages a collaborative, inclusive atmosphere. The scale of the company means opportunities for exposure to various product lines and complex problem-solving.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Pleno," indicating a mid-level position. A Pleno designer is expected to have a solid grasp of design principles and processes, work with a degree of autonomy, and contribute meaningfully to project outcomes. They are moving beyond foundational tasks to taking ownership of features or smaller products. Reporting Structure: The Product Designer Pleno will likely report to a Design Lead, Senior Product Manager, or a Head of Product. They will work within a product team, collaborating daily with Product Managers, Engineers, and potentially other designers or researchers. Operations Impact: The designer's work will directly influence the user experience of Experian's products, contributing to customer satisfaction, adoption rates, and potentially revenue generation by improving conversion funnels, reducing churn, or enhancing engagement. Their ability to translate user needs and business goals into effective designs will have a tangible impact on the company's success.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas such as user research, interaction design, design systems, or data-driven design.
• Leadership Development: Potential to mentor junior designers, lead design initiatives for specific product areas, or transition into a Senior Product Designer role.
• Cross-Functional Exposure: Gain experience working with different business units and understanding broader product strategies within Experian.
• Continuous Learning: Access to Experian's learning and development resources, including training programs, conferences, and certifications relevant to UX and product design.

📝 Enhancement Note: The "Pleno" level signifies a growth trajectory. Candidates are expected to be self-sufficient in core tasks but also eager to learn and take on more complex challenges. Experian's global presence offers diverse career paths beyond just design, potentially into product management or strategy roles for high performers.

🌐 Work Environment

Office Type: The job is listed as "On-site," implying a traditional office-based work environment located at Av. das Nações Unidas, 14.401 in São Paulo. This setup typically fosters strong team collaboration and spontaneous interactions. Office Location(s): The primary location is São Paulo, Brazil, a major business hub. This location offers access to a vibrant professional community and talent pool. Workspace Context:

• The workspace is expected to be collaborative, with designers working alongside product managers, engineers, and other team members.
• Access to modern design tools and technology, including Figma and potentially other analytics platforms, will be available.
• Opportunities for direct interaction with team members will facilitate knowledge sharing, design critiques, and the resolution of design challenges.
• The São Paulo office environment likely supports Experian's global culture of innovation and collaboration.

Work Schedule:

• The standard work schedule is Monday to Friday, typically around 40 hours per week. While on-site, there may be some flexibility in daily start and end times, as long as core collaboration hours are met and project deliverables are achieved.

📝 Enhancement Note: An on-site role at a company like Experian in a major city like São Paulo suggests a dynamic and professional office environment. The intention is likely to foster close-knit teams and facilitate direct communication, which is often beneficial for design-centric roles requiring frequent collaboration and feedback.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios for basic qualifications and fit.
• Hiring Manager Interview: A discussion focused on experience, design philosophy, problem-solving approach, and cultural fit. Expect questions about past projects and handled challenges.
• Design Challenge/Case Study: Candidates may be asked to complete a take-home design exercise or present a detailed case study from their portfolio, focusing on a specific problem they solved, their process, and the outcomes. This is where portfolio review is critical.
• Team/Cross-Functional Interviews: Meetings with potential team members (Product Managers, Engineers, other Designers) to assess collaboration skills and technical understanding.
• Final Interview: Potentially with a senior leader to discuss career aspirations and overall alignment with Experian's vision.

Portfolio Review Tips:

• Curate Selectively: Choose 2-4 of your strongest projects that best showcase your skills relevant to this role (user research, prototyping, data analysis, B2B/financial systems if applicable).
• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, design decisions you made, challenges you overcame, and the measurable impact of your work. Use visuals effectively.
• Highlight Process: Emphasize your research methods, iterative design process, and how you incorporated user feedback and data.
• Demonstrate Collaboration: Show examples of how you worked with stakeholders and technical teams.
• Accessibility & Inclusivity: If you have projects demonstrating these skills, highlight them, especially if they align with Experian's stated values.
• Prepare to Discuss: Be ready to walk through your portfolio and answer detailed questions about your contributions and decision-making.

Challenge Preparation:

• Understand the Brief: If given a design challenge, ensure you fully understand the requirements, constraints, and objectives.
• Focus on Process: Prioritize demonstrating your design process, critical thinking, and user empathy over pixel-perfect final outputs.
• Time Management: Allocate your time wisely across research, ideation, prototyping, and presentation.
• Articulate Rationale: Be prepared to explain why you made certain design choices and how they address the problem statement.

📝 Enhancement Note: The interview process for a Product Designer at a company like Experian is rigorous and portfolio-centric. Candidates must be prepared to not only showcase their design skills but also their strategic thinking, problem-solving capabilities, and ability to articulate the impact of their work on business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly mentioned as a required skill, indicating it's the primary tool for UI design, prototyping, and potentially collaboration. Expect proficiency in creating components, auto-layout, and interactive prototypes.
• Design System Tools: Familiarity with tools or processes for managing and contributing to design systems (e.g., using Figma libraries, Storybook).
• Prototyping Tools: Beyond Figma's native capabilities, experience with tools like InVision, Axure, or ProtoPie might be beneficial if they are part of the broader design workflow.

Analytics & Reporting:

• Adobe Analytics: Mentioned as a differentiator, suggesting it's used for website and product analytics. Understanding how to interpret data from such platforms is key.
• Hotjar / Index: These tools are used for user behavior analysis (heatmaps, session recordings), providing qualitative insights into user interaction. Experience with these or similar tools is a plus.
• Data Visualization Tools: Familiarity with tools like Tableau, Power BI, or even advanced Excel/Google Sheets for analyzing and presenting data insights.

CRM & Automation:

• While not explicitly mentioned for this role, understanding how design impacts CRM (like Salesforce) or marketing automation platforms could be beneficial, especially if the products interact with these systems.
• Integration Tools: Awareness of how front-end designs integrate with back-end systems and APIs.

📝 Enhancement Note: The emphasis on Figma and analytics tools highlights the data-driven and iterative nature of product design at Experian. A candidate who can leverage these tools effectively to gain insights and inform design decisions will be highly valued.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A fundamental value, ensuring that user needs and experiences are at the forefront of all design decisions.
• Data-Driven Decisions: Reliance on analytics and user research to guide product development and validate design hypotheses.
• Collaboration: Strong emphasis on working effectively in multidisciplinary teams, fostering open communication and shared ownership.
• Innovation: Encouraging new ideas, experimentation, and continuous improvement in products and processes.
• Quality & Consistency: Maintaining high standards for design execution and ensuring consistency through design systems.
• Diversity, Equity, and Inclusion (DEI): Experian actively promotes DEI, valuing diverse perspectives and ensuring inclusive product experiences.

Collaboration Style:

• Cross-Functional Integration: Designers are deeply integrated with product and engineering teams, working closely to define requirements and build solutions.
• Feedback Culture: Openness to constructive feedback during design reviews and critique sessions to refine solutions.
• Agile Workflow: Collaboration follows Agile principles, with frequent touchpoints, stand-ups, and sprint reviews to ensure alignment and progress.
• Stakeholder Engagement: Proactive communication and engagement with business stakeholders to understand requirements and present design proposals.

📝 Enhancement Note: Experian's stated commitment to DEI and its "people first" approach suggest a culture that is supportive, inclusive, and values the contributions of every team member. For a designer, this means an environment where diverse perspectives are welcomed and contribute to better product outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively mediating between user desires and company objectives, finding solutions that satisfy both.
• Navigating Complex Systems: Designing for intricate B2B or financial platforms where user flows can be complex and data-intensive.
• Data Interpretation: Translating raw user data and analytics into actionable design insights and improvements.
• Evolving Design Systems: Contributing to and adapting to changes within a growing Design System while maintaining product consistency.
• Remote Collaboration (if applicable to team structure): While this role is on-site, if other team members are remote, adapting communication and collaboration methods can be a challenge.

Learning & Development Opportunities:

• Advanced Design Tool Training: Deepening expertise in Figma and exploring new design technologies.
• UX Research Methodologies: Formal training or practical application in advanced research techniques.
• Data Analytics for Designers: Learning to leverage product analytics tools more effectively to drive design decisions.
• Industry Best Practices: Staying updated on emerging trends in product design, UX, and technology through conferences, webinars, and internal knowledge sharing.
• Mentorship: Opportunities to be mentored by senior designers or product leaders within Experian.

📝 Enhancement Note: The challenges presented are typical for mid-level designers in established tech companies. Experian's focus on data and innovation provides a fertile ground for growth, allowing designers to develop specialized skills and contribute to impactful projects.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you had to balance conflicting user needs or business requirements. How did you approach it?" (Preparation: Think of a project where you had to make trade-offs. Outline the conflict, your research, proposed solutions, and the final outcome.)
• "How do you incorporate user feedback and data into your design process?" (Preparation: Prepare specific examples of how you used usability testing, analytics, or user interviews to iterate on a design. Quantify impact where possible.)
• "Describe your process for creating a new feature or product from ideation to delivery." (Preparation: Walk through your typical end-to-end design process, highlighting key deliverables and collaboration points.)
• "How do you contribute to or work with a Design System?" (Preparation: Be ready to discuss your philosophy on design systems, your experience with components, and how you ensure consistency.)
• "How do you ensure your designs are accessible and inclusive?" (Preparation: Discuss your understanding of accessibility standards (WCAG) and how you apply inclusive design principles.)

Company & Culture Questions:

• "What do you know about Experian and our products?" (Preparation: Research Experian's business, its role in the market, and its key product offerings. Understand their mission and values.)
• "How do you handle constructive criticism or feedback on your designs?" (Preparation: Demonstrate openness to feedback and a growth mindset. Share an example of how feedback improved your work.)
• "What are your preferred collaboration methods when working with engineers and product managers?" (Preparation: Emphasize clear communication, shared understanding of goals, and iterative feedback loops.)

Portfolio Presentation Strategy:

• Structure: Start with a high-level overview of the project, then dive into the problem, your role, process (research, ideation, testing), key design decisions, and finally, the outcomes and learnings.
• Visuals: Use high-quality mockups, prototypes, and diagrams. Avoid walls of text; use concise descriptions.
• Narrative: Tell a compelling story about how you solved a problem for the user and the business.
• Metrics: Quantify your impact whenever possible (e.g., "Increased conversion by X%", "Reduced task completion time by Y seconds").
• Conciseness: Be mindful of time. Practice your presentation to ensure it's engaging and fits within the allotted timeframe.

📝 Enhancement Note: Interviewers will be looking for not just design skill but also critical thinking, problem-solving abilities, communication clarity, and a collaborative spirit. Understanding Experian's business context and demonstrating how your design work contributes to their goals will be key.

📌 Application Steps

To apply for this Product Designer Pleno position:

• Submit your application: Apply through the Experian careers portal or the provided link.
• Portfolio Customization: Tailor your resume and portfolio to highlight experience in user research, prototyping (especially Figma), usability testing, and working within Agile environments. Showcase projects that demonstrate your ability to solve complex user problems and contribute to product success.
• Resume Optimization: Ensure your resume clearly lists relevant skills, tools (Figma, analytics), and quantifiable achievements. Use keywords from the job description naturally.
• Interview Preparation: Practice articulating your design process, explaining your portfolio projects, and answering behavioral questions. Prepare to discuss how you've used data to inform design decisions. Research Experian's products and company values.
• Company Research: Understand Experian's mission, values, and the types of products they offer. Familiarize yourself with their commitment to DEI and their "people first" approach to gain insight into their culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.