Product Designer Lead

📍 Job Overview

Job Title: Product Designer Lead

Company: Workiz

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-time

Category: Product Design / UX/UI Leadership

Date Posted: 2026-02-15

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Lead and mentor a high-performing product design team, fostering professional development and alignment with the company's product vision.

• Drive the transformation of design and R&D workflows by integrating modern, AI-augmented methodologies and automation to enhance efficiency and accelerate product delivery.

• Act as an individual contributor, directly owning and executing major design projects across the full product lifecycle, from initial research and prototyping to final design and usability testing.

• Champion a customer-centric design mindset, ensuring the creation of clear, intuitive, and visually appealing user experiences for both web and mobile platforms.

• Collaborate effectively with cross-functional teams including Product, Engineering, QA, and Business Intelligence to ensure seamless execution and a unified product strategy.

📝 Enhancement Note: This role is a hybrid leadership and individual contributor position, requiring a candidate who can both manage a team and execute hands-on design work. The emphasis on AI-augmented methodologies and automation indicates a forward-thinking approach to product development, aiming to significantly streamline the design-to-R&D pipeline.

📈 Primary Responsibilities

• Manage and scale a small, high-performing design team, providing guidance, mentorship, and overseeing professional growth and day-to-day alignment with product vision.

• Partner closely with Product Management and R&D to identify opportunities for implementing AI-driven tools and automation, transforming traditional design and development workflows.

• Directly lead and execute key design initiatives, taking ownership of major product features and user experience improvements from concept through to implementation.

• Apply a deep understanding of the entire product lifecycle, including user research, wireframing, prototyping, visual design, and usability testing to inform design decisions.

• Contribute to and champion winning design ideas, fostering a collaborative environment where innovative solutions are encouraged and debated.

• Optimize and leverage design systems to ensure consistency and accelerate R&D implementation, creating efficiencies for the engineering team.

• Maintain a strong customer-centric design mindset, advocating for user needs and ensuring intuitive, effective, and aesthetically pleasing user interfaces.

📝 Enhancement Note: The responsibilities highlight a dual focus on team leadership and hands-on execution, requiring a candidate with proven experience in both managing designers and delivering high-quality design work. The explicit mention of "automating everything but holding the wrench" and "AI-augmented methodologies" points to a strategic objective of leveraging technology to boost productivity and innovation within the design and R&D functions.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Visual Communication, Product Design, Human-Computer Interaction Design, or a related field is preferred.

Experience:

• 7+ years of experience in product design for world-class B2C, SMB, or B2B products, with a preference for experience in the US market.

• Minimum of 2 years in a team leadership or people management role.

Required Skills:

• Expert-level proficiency in UX/UI design principles and best practices for both web and mobile applications.

• Strong, hands-on experience with AI tools and technologies for design automation and workflow enhancement.

• Demonstrated ability to lead and mentor design teams, fostering collaboration and professional growth.

• Mastery of design systems, including their creation, optimization, and efficient implementation by R&D.

• Comprehensive understanding of the product lifecycle, from user research and concept development to prototyping, usability testing, and final design delivery.

• Exceptional communication and interpersonal skills, with the ability to articulate design rationale clearly and persuasively.

• A customer-centric design mindset, with a passion for creating intuitive and impactful user experiences.

Preferred Skills:

• Experience with SaaS platforms and the field service industry.

• Technical mindset with an aptitude for understanding engineering processes and constraints.

• Skills in illustration and animation.

• Experience working in a fast-paced, startup-like environment.

📝 Enhancement Note: The emphasis on AI tools and design systems suggests that candidates with a strong technical aptitude and experience in streamlining design processes for engineering teams will be highly valued. The requirement for both leadership and individual contributor skills means candidates should be prepared to showcase examples of both managing projects and delivering design work in their portfolio.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, up-to-date online portfolio is a mandatory requirement for application.

• Showcase a breadth of work across both web and mobile platforms, demonstrating versatility and adaptability.

• Include detailed case studies that highlight your process, problem-solving approach, and the impact of your design solutions.

• Demonstrate expertise in applying design systems and how they were leveraged to improve R&D implementation efficiency.

Process Documentation:

• Evidence of experience in user research methodologies, including user interviews, surveys, and persona development.

• Detailed walkthroughs of prototyping processes, showcasing the tools and techniques used to create interactive mockups and test concepts.

• Examples of usability testing plans and reports, demonstrating how user feedback was collected and incorporated into design iterations.

• Documentation of your approach to optimizing design systems for scalability and efficient handoff to development teams.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary tool to assess design leadership, technical acumen in AI and design systems, and the ability to execute end-to-end design projects. Candidates should curate their portfolios to specifically address these key areas, emphasizing process and measurable outcomes.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Excellent benefits package (specifics to be discussed during the interview process).

• Flexible and hybrid work schedule, offering a balance between in-office collaboration and remote flexibility.

• Opportunity to work on a product that genuinely helps real users and small businesses thrive.

• Engaging company culture with team events, including a surf club, ping pong tournaments, and parties.

• Investment in employee growth through continuous nurturing and training.

Working Hours:

• Standard 40-hour workweek, with a flexible hybrid arrangement.

📝 Enhancement Note: The salary range is an estimate based on general market data for senior design leadership roles in Israel. Actual compensation will depend on the candidate's specific qualifications, experience, and performance during the interview process. The benefits package is highlighted as "excellent," suggesting a competitive offering.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software (SaaS Platform for Field Service Management)

Company Size: Mid-size company (specific employee count not provided, but the team structure implies a growing, established organization).

Founded: Workiz was founded to revolutionize the field service industry by providing a comprehensive, user-friendly SaaS platform. The company's mission is to automate business operations for service professionals, enabling them to grow their businesses effectively.

Team Structure:

• The design team is described as "small, high-performing," indicating a focused and collaborative unit.

• The Product Designer Lead will manage this team and partner closely with Product and R&D.

Methodology:

• Workiz is actively seeking to implement "modern, AI-augmented methodologies and automation" to transform workflows between Design, Product, and R&D.

• A strong emphasis is placed on agility, efficiency, and rapid iteration ("lightning speed" hiring process, "work hard and get S*** done").

• The culture values innovation and open ideation ("There is no such thing as a bad idea").

Company Website: https://www.workiz.com

📝 Enhancement Note: Workiz operates in the competitive field service SaaS market, aiming to differentiate through AI-powered solutions. The company culture appears to be a blend of startup energy (speed, innovation, fun) and established structure (team management, benefits, growth investment). The emphasis on AI and automation is a key strategic driver.

📈 Career & Growth Analysis

Operations Career Level: This role is a senior leadership position, bridging individual contribution with team management. It's a critical juncture for a designer looking to move into a leadership track while maintaining hands-on design skills, particularly in areas like AI integration and design system optimization.

Reporting Structure: The Product Designer Lead will likely report to a Head of Product, VP of Product, or a senior executive overseeing product development. They will directly manage a team of product designers.

Operations Impact: The Product Designer Lead's work directly impacts the usability, efficiency, and adoption of Workiz's SaaS platform. By leading design initiatives and improving workflows, they contribute to customer satisfaction, revenue growth, and the company's ability to innovate and scale its offerings. The focus on AI and automation aims to enhance the company's competitive edge and operational efficiency.

Growth Opportunities:

• Leadership Advancement: Potential to grow into a Head of Design or Director of Product role as the company and design team scale.

• Specialization: Deepen expertise in AI-driven design tools, automation, and advanced design system architecture.

• Cross-Functional Influence: Expand influence across product strategy and R&D process optimization.

• Mentorship: Develop strong leadership and mentoring skills by guiding junior and mid-level designers.

📝 Enhancement Note: This role offers a unique opportunity for a designer to shape both product strategy and team dynamics, with a strong emphasis on modernizing design processes through AI. The hybrid nature of the role allows for continuous skill development in both leadership and hands-on design execution.

🌐 Work Environment

Office Type: The company describes its location as "in the heart of Tel Aviv, just a short walk from Rothschild Boulevard," suggesting a modern office environment conducive to collaboration and innovation.

Office Location(s): Tel Aviv-Yafo, Israel.

Workspace Context:

• The hybrid work model allows for a balance between in-office collaboration and remote work, promoting flexibility.

• The office environment is likely designed to foster teamwork and spontaneous interactions, evidenced by mentions of ping pong tournaments and spontaneous activities.

Work Schedule:

• Flexible and hybrid work week.

• Standard 40-hour workweek, with an emphasis on getting things done efficiently.

📝 Enhancement Note: The Tel Aviv location is a hub for tech innovation, and the hybrid model suggests a modern approach to work-life balance. The emphasis on fun activities alongside hard work points to a dynamic and engaging company culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with role requirements.

• Portfolio Presentation & Technical Interview: Candidates will likely present their portfolio, discussing their process, key projects, leadership experience, and how they leverage AI and design systems. This may include technical questions about UX/UI principles and R&D collaboration.

• Team/Cross-Functional Interviews: Meetings with Product Managers, R&D leads, and potentially other designers to assess collaboration style, cultural fit, and strategic thinking.

• Leadership/Executive Interview: Final interview with senior leadership to discuss vision, leadership philosophy, and long-term impact.

Portfolio Review Tips:

• Highlight AI & Automation: Clearly showcase projects where AI tools were used to automate design tasks or streamline the design-to-R&D pipeline. Quantify the impact if possible (e.g., time saved, efficiency gained).

• Design Systems Expertise: Dedicate a section to your experience with design systems. Show how you've built, maintained, or optimized them, and how they facilitate faster R&D implementation.

• Leadership Examples: Include examples of how you've mentored designers, managed projects, or influenced team processes and strategy.

• Problem-Solution Narrative: For each case study, clearly articulate the problem, your process (including research and ideation), the solution, and the measurable outcomes.

• Web & Mobile Diversity: Ensure your portfolio demonstrates proficiency across both web and mobile design contexts.

Challenge Preparation:

• Be prepared for a design challenge that might involve evaluating an existing user flow, proposing improvements using AI, or designing a new feature within the Workiz product context.

• Practice articulating your design decisions, considering technical feasibility, user impact, and business goals.

• Prepare to discuss how you would approach leading a small team and fostering collaboration between design and R&D.

📝 Enhancement Note: The company emphasizes a fast hiring process, so candidates should be prepared for a streamlined but thorough evaluation. The portfolio is central, and demonstrating practical application of AI and design systems will be key differentiators.

🛠 Tools & Technology Stack

Primary Tools:

• Design and Prototyping: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator), InVision, Axure (or similar advanced prototyping tools).

• AI-Augmented Design Tools: Candidates should be prepared to discuss their experience with emerging AI tools for design generation, research analysis, prototyping assistance, and workflow automation. Specific tools will depend on the candidate's background and Workiz's current implementation strategy.

• Design Systems: Figma (Component Libraries), Storybook, Zeroheight (or similar documentation platforms).

Analytics & Reporting:

• Tools for user analytics and performance tracking (e.g., Google Analytics, Mixpanel, Amplitude, Hotjar).

CRM & Automation:

• While not a direct design tool, understanding how design integrates with CRM (like Salesforce or HubSpot) and marketing automation platforms can be beneficial for context.

• Project Management tools like Jira, Asana, Trello for managing design tasks and workflows with R&D.

📝 Enhancement Note: Proficiency in industry-standard design tools is expected. However, the critical differentiator for this role will be hands-on experience and a forward-thinking approach to leveraging AI and automation within the design process, alongside mastery of design systems.

👥 Team Culture & Values

Operations Values:

• Innovation & Automation: A drive to constantly improve processes, especially through AI and automation, to increase efficiency and deliver better products faster.

• Customer-Centricity: A deep focus on understanding and serving the needs of field service professionals, ensuring products are intuitive and valuable.

• Collaboration & Transparency: Open communication and teamwork across departments, valuing diverse perspectives and constructive feedback.

• Agility & Execution: A "get things done" mentality, prioritizing speed, efficiency, and delivering tangible results without unnecessary bureaucracy.

• Growth & Learning: Commitment to continuous professional development and investing in employees' skills and careers.

Collaboration Style:

• Highly collaborative, with a strong emphasis on cross-functional partnerships between Design, Product, and R&D.

• Expectation of active participation in brainstorming sessions, design reviews, and strategy discussions.

• An environment where ideas are shared freely, and constructive feedback is encouraged to refine solutions.

📝 Enhancement Note: The company culture appears to value a proactive, results-oriented approach, coupled with a strong sense of community and a commitment to innovation. The emphasis on "no bad ideas" suggests an inclusive environment for ideation.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Design & R&D with AI: Effectively integrating cutting-edge AI tools and automation into the existing design and R&D workflows to achieve tangible efficiency gains. This requires strong technical understanding and change management skills.

• Scaling a Small Team: Managing and growing a small, high-performing design team while maintaining high standards and ensuring individual professional development.

• Balancing Leadership and IC: Effectively managing time and energy between team leadership responsibilities and hands-on individual contribution on key design projects.

• Staying Ahead of AI Trends: Continuously learning and adapting to the rapidly evolving landscape of AI in design and product development.

Learning & Development Opportunities:

• AI Design Specialization: Opportunities to become a thought leader in AI-augmented design processes within the company and potentially the industry.

• Leadership Development: Formal and informal training in people management, strategic planning, and team building.

• Industry Exposure: Potential to attend conferences or workshops focused on product design, AI in tech, and SaaS innovation.

• Cross-Functional Expertise: Gaining deeper insights into product management and R&D processes through close collaboration.

📝 Enhancement Note: The role presents significant challenges related to adopting new technologies and managing a hybrid workload, but these challenges are directly tied to substantial growth opportunities in leadership and specialized technical expertise.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to significantly improve a design workflow or accelerate product delivery. What were the results?"

• "How would you approach building and mentoring a small, high-performing product design team at Workiz?"

• "Walk us through your process for optimizing a design system to ensure efficient implementation by R&D. What are the key considerations?"

• "How do you balance your responsibilities as a team lead with individual contributor design tasks? Provide an example."

Company & Culture Questions:

• "What excites you about Workiz and our mission in the field service industry?"

• "How do you foster a collaborative and innovative culture within a design team?"

• "Describe a situation where you had to manage conflicting priorities or stakeholder feedback. How did you resolve it?"

Portfolio Presentation Strategy:

• Structure: Begin with an overview of your leadership philosophy and approach to AI integration. Then, present 2-3 key case studies that best showcase your leadership, hands-on design skills, AI/automation experience, and design system expertise.

• Focus on Impact: For each case study, clearly articulate the problem, your role, your process, the solution, and the measurable business or user impact. Quantify results whenever possible.

• Technical Depth: Be prepared to discuss the technical aspects of your designs, your collaboration with R&D, and how your design decisions were implemented.

• AI & System Integration: Explicitly highlight how AI tools and design systems were used in your projects and the benefits they provided.

• Q&A Readiness: Anticipate questions about your decision-making process, challenges encountered, and how you would apply your experience to Workiz's specific context.

📝 Enhancement Note: Interviews will likely focus on a blend of leadership capabilities, technical design skills (especially in AI and design systems), and strategic thinking. Candidates should be ready to demonstrate their ability to drive innovation and efficiency.

📌 Application Steps

To apply for this Product Designer Lead position:

• Submit your application through the Comeet application link provided.

• Curate Your Portfolio: Ensure your online portfolio is up-to-date, visually impressive, and clearly showcases your leadership experience, hands-on design skills, and specific examples of using AI tools and optimizing design systems. Tailor the case studies to highlight achievements relevant to Workiz's industry and needs.

• Tailor Your Resume: Highlight keywords related to Product Design Leadership, UX/UI, AI tools, design systems, team management, B2B/SaaS products, and your experience in the US market if applicable. Quantify achievements where possible.

• Prepare Your Pitch: Practice articulating your design process, leadership philosophy, and how you envision leveraging AI to transform design workflows at Workiz. Be ready to discuss your portfolio in detail.

• Research Workiz: Understand Workiz's product, target audience, and mission. Familiarize yourself with their current offerings and identify potential areas for design improvement or innovation, especially concerning AI integration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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