Product Designer (Impulse)

📍 Job Overview

Job Title: Product Designer (Impulse)
Company: Headway Inc
Location: [Location Not Specified - Hybrid Option Available]
Job Type: Full-Time
Category: Product Design / UX/UI Design
Date Posted: May 15, 2025
Experience Level: 2-5 Years
Remote Status: Hybrid/Remote Option Available

🚀 Role Summary

• Spearhead the end-to-end design lifecycle for the Impulse app's Android and Mobile Web experiences, driving product growth and user engagement.
• Leverage data-driven insights and user feedback to continuously iterate and optimize conversion rates from initial ad view through to subscription.
• Collaborate closely with a cross-functional team of product managers, designers, developers, and analysts to generate and validate hypotheses.
• Design engaging interface animations and ensure seamless, high-fidelity design handoffs to development teams.
• Contribute to a thriving EdTech product that has achieved over 100 million downloads and a 4.7-star rating on the App Store.

📝 Enhancement Note: While the original listing is for a "Product Designer," the emphasis on driving user acquisition, conversion optimization, and working with a successful, downloaded app strongly aligns with the strategic goals of Revenue Operations and GTM functions. This role requires a designer who understands the business impact of their work, akin to how operations professionals analyze and improve business processes for revenue growth. The focus on data-driven decisions and continuous optimization is a core tenet of effective revenue and sales operations.

📈 Primary Responsibilities

• Lead the complete product design cycle, from conceptualization, wireframing, and prototyping to final developer handoff for both Android and Mobile Web platforms.
• Actively participate in hypothesis generation and testing by collaborating with product managers, fellow designers, engineers, and data analysts.
• Develop and implement engaging interface animations that enhance user experience and drive key conversion events.
• Utilize quantitative and qualitative data, including user interview insights, to inform design decisions and iteratively improve user flows and feature sets.
• Conduct user interviews and user research to gain a deep understanding of user needs, pain points, and behaviors, translating these into actionable design improvements.
• Stay abreast of the latest mobile design trends, patterns, and best practices, particularly within the gamified education and brain-training sectors, and apply them to enhance the product.
• Maintain and contribute to existing design systems and component libraries to ensure consistency and scalability across the product.
• Proactively identify opportunities for product improvement and growth, demonstrating an ownership mindset in driving the success of the Impulse app.

📝 Enhancement Note: The responsibilities highlight a strong focus on conversion rate optimization (CRO) and user acquisition funnel design, which are critical areas for Sales Operations and Revenue Operations. The mention of "first ad view to subscription" directly maps to the customer journey that operations teams often analyze and optimize. The need to "build and grow new directions" suggests a strategic contribution beyond just execution, aligning with the problem-solving and strategic planning expected in senior operations roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating proficiency in product design principles and practical application is paramount. Experience: Minimum of 2 years of commercial experience in mobile app design, with a proven track record of designing for Android platforms.

Required Skills:

• Mobile App Design: Extensive experience designing user-centric interfaces for mobile applications.
• Android Design: Hands-on expertise in designing specifically for the Android ecosystem, adhering to its design guidelines and best practices.
• Figma Proficiency: Advanced skills in Figma, including experience with design systems, interactive prototyping, and creating responsive layouts.
• Data-Driven Design: Ability to interpret and leverage data analytics, A/B testing results, and user feedback to guide design decisions and measure impact.
• UX/UI Principles: A robust understanding of user experience (UX) and user interface (UI) design principles, heuristics, and best practices.
• Developer Handoff: Skill in preparing clear, concise, and comprehensive design handoffs for development teams, ensuring smooth implementation.
• Design Systems: Familiarity with the principles and application of design systems and component libraries for consistent and scalable design.
• English Proficiency: Intermediate+ level of English for effective communication within a global team.
• Proactive Mindset: A proactive approach to identifying opportunities, generating ideas, and contributing to discussions.
• Dynamic Environment Adaptability: Willingness to thrive in a fast-paced, evolving work environment.
• Ownership Mentality: A strong sense of ownership and a drive to actively contribute to product growth and success.

Preferred Skills:

• Experience with mobile web design and optimization.
• Familiarity with user research methodologies and conducting user interviews.
• Experience in creating or contributing to interface animations.
• A portfolio showcasing work in the EdTech or gamified application space.

📝 Enhancement Note: The emphasis on "data-driven insights," "conversion rates," and "ownership mindset" are key indicators of a role that values business acumen and operational efficiency, mirroring the core competencies of operations professionals. The requirement for Figma and design systems points to a need for structured, scalable design solutions, much like the standardized processes and systems operations teams build.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conversion Funnel Optimization: Showcase case studies demonstrating how you've analyzed and improved user conversion funnels (e.g., from download to subscription) using design interventions. Highlight A/B tests and their outcomes.
• Android & Mobile Web Design: Present distinct examples of your design work for both Android native apps and mobile web experiences, detailing the specific challenges and solutions for each platform.
• Data-Informed Design: Include projects where data analytics, user feedback, or A/B testing played a significant role in shaping the design process and final product. Quantify the impact of your design decisions where possible.
• Design System Contribution: If applicable, demonstrate your experience with building, maintaining, or utilizing design systems and component libraries, emphasizing consistency and efficiency.
• Developer Handoff Excellence: Provide examples of your design handoff process, illustrating how you ensure clarity, completeness, and ease of implementation for developers.

Process Documentation:

• User Journey Mapping: Document your approach to mapping user journeys, identifying key touchpoints, pain points, and opportunities for design intervention within the Impulse app's ecosystem.
• Hypothesis-Driven Design: Outline your process for formulating, testing, and iterating on design hypotheses, including how you collaborate with analytics and product teams.
• Agile Design Workflow: Illustrate your ability to work within an agile development framework, managing design tasks, providing timely updates, and adapting to changing priorities.

📝 Enhancement Note: For operations candidates, the equivalent of a "portfolio" often involves documenting process improvements, system implementations, and quantifiable business outcomes. This section frames the design portfolio requirements in a way that emphasizes the measurable impact and systematic approach, which are critical for operations roles. Applicants should be prepared to discuss their design process as a structured, repeatable methodology.

💵 Compensation & Benefits

Salary Range: While not explicitly stated, for a Product Designer with 2-5 years of experience in a hybrid/remote role within a well-funded tech company like Headway Inc, a competitive salary range would typically fall between $80,000 - $120,000 USD annually, depending on specific location, skill set, and negotiation. For international locations, this range would be adjusted based on local market rates and cost of living.

Benefits:

• Medical Insurance: Comprehensive medical coverage to support employee health and well-being.
• Full Sick Leave Compensation: Full pay for approved sick leave, ensuring employees can recover without financial stress.
• Company Doctor & Massage: On-site or readily accessible medical consultation and wellness services.
• Sports Activities: Opportunities for physical activity like running, yoga, and boxing, promoting a healthy lifestyle.
• Corporate Holidays: Paid time off for national and company-recognized holidays.
• English Language Learning: Financial support for improving English language skills, crucial for global collaboration.
• Professional Development: Compensation for external training, courses, and certifications to foster continuous learning.
• Personal Development Plan: Structured support for career growth and skill enhancement.
• Supporting Ukraine Initiatives: Opportunities to contribute to company-supported projects aiding Ukraine.

Working Hours: Full-time position, approximately 40 hours per week, with a flexible hybrid remote option. This allows for a balance between in-office collaboration and remote work flexibility.

📝 Enhancement Note: Salary estimations are based on industry benchmarks for Product Designers in similar roles and experience levels in major tech hubs. The benefits package is comprehensive, emphasizing employee well-being, professional growth, and a commitment to social impact, which are attractive to operations professionals seeking a stable and supportive work environment. The hybrid nature of work is a significant perk.

🎯 Team & Company Context

🏢 Company Culture

Industry: EdTech (Education Technology) and Mobile Applications. Headway Inc is positioned at the intersection of lifelong learning and digital product innovation. Company Size: Headway Inc is a significant global tech company with a large user base (over 150 million users worldwide), indicating a substantial operational infrastructure and a need for scalable processes. The specific team for Impulse may be smaller and more agile, but it operates within a larger, established organization. Founded: Headway Inc was founded with a mission to revolutionize lifelong learning. Its ranking among the World's Top EdTech Companies by TIME magazine highlights its significant impact and growth trajectory.

Team Structure:

• The Impulse product team operates within a larger tech company structure.
• The Product Designer will report to a Product Lead (Viktoriia) and work closely with Product Managers, other Designers, Developers, and Analysts.
• Cross-functional collaboration is a core aspect, with frequent brainstorming, idea exchange, and knowledge sharing.

Methodology:

• Data-Driven Optimization: A strong emphasis on using data analytics and A/B testing to drive product improvements and conversion rate optimization.
• Agile Development: Likely operates within an agile framework, requiring adaptability and iterative design processes.
• User-Centricity: A commitment to understanding and meeting user needs through research and feedback.

Company Website: https://careers.headway.inc

📝 Enhancement Note: The company's success in the EdTech space and its global reach suggest a data-driven, growth-oriented culture. For operations professionals, this means an environment where process efficiency, scalability, and measurable impact are highly valued. The hybrid work model and focus on employee development are also key cultural indicators.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer (2-5 years experience), focusing on driving specific product verticals (Android, Mobile Web) within a successful app. It offers a blend of individual contribution and strategic input, similar to a dedicated analyst or specialist role within Revenue or Sales Operations. Reporting Structure: The Product Designer will report to the Product Lead, Viktoriia, and collaborate closely with Product Managers and other cross-functional team members. This structure allows for direct impact and clear communication channels, common in efficient operations teams. Operations Impact: The role directly influences key business metrics such as user acquisition, engagement, and conversion rates (leading to subscriptions). This mirrors the impact of operations roles that optimize sales pipelines, marketing campaigns, and customer success processes to drive revenue.

Growth Opportunities:

• Product Specialization: Deepen expertise in Android and Mobile Web design for a highly successful app, becoming a subject matter expert.
• CRO & Growth Design: Develop advanced skills in conversion rate optimization and growth hacking through hands-on experience and data analysis.
• Leadership Potential: With demonstrated success and a willingness to take on more responsibility, opportunities may arise to lead design initiatives or mentor junior designers, akin to moving into a team lead or manager role in operations.
• Cross-functional Skill Development: Gain exposure to product management, analytics, and development processes, broadening understanding of the product lifecycle and business operations.
• Learning & Development: Access to personal development plans, compensation for external training, and a corporate knowledge base supports continuous skill enhancement relevant to both design and broader business operations.

📝 Enhancement Note: The growth trajectory for a Product Designer in this context often parallels that of operations professionals who move from execution to strategic analysis and team leadership. The focus on data, conversion, and product impact provides a strong foundation for understanding business drivers, which is invaluable for operations careers.

🌐 Work Environment

Office Type: Headway Inc offers a hybrid remote option, allowing employees to choose between working from the office, remotely, or a combination. The office itself is equipped with essential amenities, including reliable shelter, generators, and satellite internet, ensuring operational continuity. Office Location(s): While specific office locations are not detailed, the company operates globally and emphasizes support for its team regardless of work arrangement. The mention of a "company doctor and massage in the office" suggests a physical workspace that prioritizes employee well-being.

Workspace Context:

• Collaborative Environment: Designed for close collaboration with product managers, designers, developers, and analysts, fostering idea exchange and shared problem-solving.
• Technologically Equipped: Access to necessary tools and technology, including Figma, design systems, and likely robust analytics platforms, to support design and optimization efforts.
• Agile & Dynamic: The environment is dynamic, requiring adaptability and a proactive approach to design challenges and product evolution.

Work Schedule: This is a full-time position (approx. 40 hours/week) with a hybrid remote option. This flexibility allows operations professionals to manage their time effectively, balancing project deadlines with personal commitments and ensuring continuous availability for critical operational tasks and analysis.

📝 Enhancement Note: The emphasis on work continuity (shelter, generators, satellite internet) is particularly relevant for operations roles that require constant access and reliability. The hybrid model offers the flexibility often sought by operations professionals who may need to be available for urgent issues while also benefiting from focused remote work periods.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess qualifications and experience.
• Design Assessment: Likely includes a practical design exercise or a portfolio presentation focusing on problem-solving, design process, and impact.
• Cross-functional Interviews: Discussions with Product Leads, Product Managers, and potentially Developers to evaluate collaboration skills, technical understanding, and cultural fit.
• Behavioral & Situational Questions: Questions designed to assess problem-solving abilities, adaptability, and alignment with company values.

Portfolio Review Tips:

• Highlight Conversion Impact: Showcase case studies that demonstrate quantifiable improvements in user acquisition, engagement, or conversion rates driven by your design solutions. Use metrics and A/B test results.
• Detail Your Process: Clearly articulate your design process, from problem definition and research to ideation, prototyping, testing, and iteration. Emphasize data-driven decision-making.
• Showcase Android & Mobile Web Expertise: Present distinct projects that highlight your proficiency on both Android and Mobile Web platforms, explaining platform-specific considerations.
• Demonstrate Figma Mastery: Be prepared to walk through your Figma files, showcasing your use of design systems, prototyping features, and efficient workflow.
• Tell a Story: Frame your projects as compelling narratives that illustrate the challenge, your approach, and the positive outcome for the user and the business.

Challenge Preparation:

• Understand the Product: Familiarize yourself deeply with the Impulse app, its target audience, and its competitive landscape.
• Analyze the User Journey: Be ready to discuss how you would approach optimizing the user journey from initial exposure to subscription.
• Data Interpretation: Practice interpreting user data and A/B test results to inform design decisions.
• Value Alignment: Understand Headway's mission and values and be prepared to articulate how your approach aligns with them.

📝 Enhancement Note: Operations candidates should view this section as guidance for preparing their own "portfolio" of achievements, focusing on quantifiable results, structured processes, and impact on business metrics. The emphasis on data and conversion is directly transferable to operations roles.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for wireframing, prototyping, UI design, and managing design systems. Proficiency in Figma's advanced features (components, variants, auto layout, prototyping) is essential.
• Design Systems: Experience with creating, maintaining, or utilizing comprehensive design systems and component libraries for consistent and scalable product development.

Analytics & Reporting:

• Data Analysis Tools: While specific tools aren't listed, the role requires the ability to work with data. This may involve familiarity with tools like Amplitude, Mixpanel, Google Analytics, or internal dashboarding tools to interpret user behavior and A/B test results.
• A/B Testing Platforms: Understanding of how to design for and interpret results from A/B testing frameworks.

CRM & Automation:

• (Not directly applicable to this design role, but awareness of how design impacts CRM and marketing automation funnels is beneficial).

📝 Enhancement Note: For operations professionals, this section highlights the importance of proficiency in core operational tools (CRM, Marketing Automation, BI tools, Project Management Software). The emphasis on Figma and design systems underscores the need for structured, efficient, and scalable systems, a principle that applies directly to operations technology stacks.

👥 Team Culture & Values

Operations Values:

• Growth Mindset: A continuous drive to learn, improve, and push boundaries, both personally and for the product. This aligns with the operations focus on process optimization and efficiency gains.
• Data-Driven Decision Making: Relying on evidence, metrics, and analytics to guide strategies and validate outcomes, mirroring the analytical approach in operations.
• User-Centricity: Placing the user at the heart of all decisions, ensuring that product development and improvements genuinely meet user needs and enhance their experience.
• Ownership & Accountability: Taking responsibility for one's work, driving initiatives to completion, and being accountable for the impact of design decisions.
• Collaboration & Transparency: Working effectively with cross-functional teams, sharing knowledge, and fostering an open environment for feedback and idea exchange.

Collaboration Style:

• Cross-functional Integration: Seamless integration with Product Management, Engineering, and Analytics teams to ensure cohesive product development.
• Iterative Feedback Loops: Regular communication and feedback exchange to refine designs and product strategies quickly.
• Proactive Communication: Openly sharing insights, challenges, and ideas to foster a collaborative and efficient workflow.

📝 Enhancement Note: The values highlighted—growth, data-driven, user-centricity, ownership, and collaboration—are fundamental to successful operations teams. Understanding these values will help candidates articulate how their operational approach and mindset align with the company's ethos.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Experience with Conversion Goals: Navigating the inherent tension between creating an intuitive, enjoyable user experience and optimizing for aggressive conversion targets.
• Rapid Iteration in a Dynamic Market: Keeping pace with evolving user expectations, market trends, and competitive pressures in the fast-moving EdTech and mobile app space.
• Scaling Design Systems: Maintaining and evolving a robust design system as the product and team grow, ensuring consistency and efficiency.
• Data Interpretation Complexity: Effectively translating diverse data sources (user behavior, A/B tests, qualitative feedback) into actionable design insights.

Learning & Development Opportunities:

• Advanced CRO Techniques: Deepen expertise in conversion rate optimization strategies and their application through design.
• Mobile Platform Expertise: Become a leading expert in Android and Mobile Web design best practices and emerging trends.
• Product Strategy Involvement: Contribute to the strategic direction of the Impulse app, influencing its future development and growth.
• Cross-Domain Knowledge: Gain a comprehensive understanding of product management, analytics, and engineering processes.
• Industry Engagement: Access to learning resources, training, and potentially industry events to stay at the forefront of design and product development.

📝 Enhancement Note: Operations professionals often face similar challenges related to balancing process efficiency with stakeholder needs, adapting to rapid business changes, and leveraging data effectively. The growth opportunities focus on skill advancement and strategic impact, mirroring career progression in operations.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new onboarding flow for Impulse to maximize user retention and encourage early feature adoption?" (Focus on user journey mapping, hypothesis generation, data-informed design).
• "Describe a time you had to balance conflicting feedback from different stakeholders (e.g., Product, Engineering, Marketing) on a design. How did you resolve it?" (Focus on collaboration, communication, data-driven decision-making).
• "Imagine we want to increase our subscription conversion rate by 10% next quarter. What design-led strategies would you propose, and how would you measure their success?" (Focus on CRO, A/B testing, data analysis, outcome articulation).

Company & Culture Questions:

• "What excites you most about Headway's mission and the Impulse app specifically?" (Research the company's mission, target audience, and impact).
• "How do you see your design philosophy aligning with our emphasis on data-driven growth and user-centricity?" (Connect your experience and values to the company's stated principles).
• "Describe your ideal team environment for collaboration and innovation." (Highlight your preferred working style and how it fosters efficiency and creativity).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the process you followed (emphasizing data and user insights), the solution, and the measurable results.
• Quantify Impact: Use numbers (e.g., percentage increase in conversion, reduction in drop-off rate, user satisfaction scores) to demonstrate the success of your designs.
• Show, Don't Just Tell: Use clear visuals, prototypes, and Figma walkthroughs to illustrate your design thinking and execution.
• Be Ready for Deep Dives: Anticipate questions about specific design choices, trade-offs made, and alternative solutions considered.
• Connect to Business Goals: Frame your work in terms of its contribution to business objectives, such as revenue growth, user acquisition, and retention.

📝 Enhancement Note: Operations candidates can adapt these interview strategies to showcase their experience with process optimization, data analysis, stakeholder management, and driving business outcomes. The focus on quantifiable results and strategic thinking is paramount for both design and operations roles.

📌 Application Steps

To apply for this Product Designer position:

• Submit your CV and a link to your online portfolio through the careers page.
• Curate Your Portfolio: Select 2-3 of your strongest projects that best showcase your experience in mobile app design (especially Android), conversion optimization, and data-driven decision-making. Ensure case studies clearly articulate your process and quantifiable results.
• Tailor Your CV: Highlight keywords and achievements relevant to mobile app design, Figma, UX/UI principles, data analysis, and conversion rate optimization. Quantify your accomplishments whenever possible.
• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on clarity, conciseness, and demonstrating your problem-solving skills and impact. Be ready to discuss your design process in detail.
• Research Headway & Impulse: Understand the company's mission, the Impulse app's features and target audience, and its position in the EdTech market. Consider how your design approach can contribute to their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.