Product Designer II, Growth - Retention

📍 Job Overview

Job Title: Product Designer II, Growth - Retention

Company: Warner Bros. Discovery

Location: New York, NY; Atlanta, GA; Washington, DC

Job Type: Full-Time

Category: Product Design / User Experience (UX) / Growth

Date Posted: March 04, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (On-site presence required in listed locations)

🚀 Role Summary

• This role focuses on the strategic design of user experiences for CNN Digital platforms, specifically targeting customer engagement and retention.

• The Product Designer II will execute across the full design lifecycle, from initial concept and ideation through to final implementation and post-launch iteration.

• A key aspect involves collaborating with cross-functional teams, including Product Management, Engineering, Editorial, and Revenue, to align design solutions with business objectives and user needs.

• The position requires a strong command of design tools like Figma and a foundational understanding of front-end technologies (HTML/CSS) to translate user-centric concepts into tangible digital products.

📝 Enhancement Note: While the job title is "Product Designer II, Growth - Retention," the core responsibilities and requirements point strongly towards a UX/UI Design role with a specific focus on driving user engagement and long-term value within a digital media context. The "Growth - Retention" aspect signifies a need for designers who understand user journey optimization, habit formation, and the impact of design on key business metrics like user retention and lifetime value.

📈 Primary Responsibilities

• Execute all phases of the product design process, including user research, wire-framing, user flow mapping, prototyping, and high-fidelity visual design for digital web properties, native mobile applications, and OTT platforms.

• Drive the design strategy for large-scale, business-critical projects focused on enhancing user engagement and customer retention initiatives.

• Develop and articulate a clear vision for the future of CNN Digital product experiences, demonstrating the ability to implement forward-thinking and innovative design solutions.

• Translate abstract ideas and concepts into visually tangible user flows, interactive prototypes, and polished visual designs based on strong design fundamentals and brand guidelines.

• Understand and apply the intersection of media organization product design principles with overarching business goals and revenue objectives.

• Build and maintain strong, collaborative relationships with internal stakeholders, including Product Management, Engineering, Editorial, and Revenue teams, to ensure design consistency and alignment with broader company goals.

• Demonstrate a strong understanding and effective implementation of internal design processes, workflows, and best practices for iterative development.

• Actively contribute to the team's problem-solving efforts by providing thoughtful, user-centered solutions to complex design challenges.

• Collaborate with data scientists and researchers to leverage user data, A/B testing results, and usability testing feedback to inform design decisions and drive continuous improvement.

• Design and iterate on features that encourage user habit formation, increase time spent on platform, and foster loyalty.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and strategic thinking. The "business critical" nature of projects and the need to impact "CNN's bottom line" highlight the importance of designers who can connect their work directly to business outcomes, particularly in the context of user retention and engagement within a competitive digital media landscape.

🎓 Skills & Qualifications

Education:

Experience:

• 2+ years of professional experience specifically as a Product Designer, UX Designer, or similar role, with a proven track record in digital product design.

• Experience building world-class product experiences, streamlining workflows, and driving continuous iteration and improvement.

Required Skills:

• Design portfolio demonstrating strong UX and visual design solutions, with an emphasis on identifying and meaningfully solving true user problems and driving engagement/retention.

• Mastery in Figma for UX software and prototyping.

• Foundational understanding of HTML and CSS to inform design feasibility and collaboration with engineering teams.

• Exceptional track record in executing product design strategy and partnering effectively with cross-functional team members.

• Excellent communication, presentation, and interpersonal skills, with the ability to articulate design decisions clearly and persuasively.

• Ability to drive user experience design, including a strong grasp of usability principles, user research methodology, testing techniques (A/B, Multi-Variant), design theory, and interaction design.

• A proactive, "roll up your sleeves" attitude and a willingness to get things done.

Preferred Skills:

• Experience with news environments and content publishing workflows.

• Familiarity with analytics platforms and data visualization tools to measure design impact.

• Experience designing for subscription models or loyalty programs.

• Knowledge of accessibility standards and best practices.

📝 Enhancement Note: The requirement for mastery in Figma is a critical technical skill. The mention of HTML/CSS implies a need for designers who understand front-end capabilities and can work closely with developers. The "2+ years" coupled with "Mastery" and "Exceptional track record" suggests this is a mid-level role that expects a high degree of autonomy and impact, not an entry-level position.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 comprehensive case studies that clearly articulate your design process, problem-solving