Product Designer, Growth

📍 Job Overview

Job Title: Product Designer, Growth Company: RBC Location: Toronto, Ontario, Canada Job Type: Full-time Category: Product Design / Growth Marketing Operations Date Posted: 2025-09-15 Experience Level: 3-5 Years

🚀 Role Summary

• Design and execute creative visions for growth marketing campaigns across various digital channels, including landing pages, email, and social media.
• Develop and test experiments through prototypes (static, motion) with conversion experts to optimize client acquisition and activation.
• Create intuitive user experiences for digital and physical touchpoints, ensuring assets are implementation-ready for web, apps, and print.
• Leverage qualitative and quantitative data, in partnership with CX & Insights teams, to inform design decisions and improve conversion rates through A/B testing and continuous experimentation.
• Communicate complex ideas and brand narratives effectively to stakeholders through compelling design storytelling.

📝 Enhancement Note: While the title is "Product Designer, Growth," the core responsibilities heavily lean into growth marketing execution and conversion rate optimization (CRO). This indicates a strong need for design skills applied directly to marketing initiatives and user acquisition funnels, bridging the gap between product design and performance marketing. The emphasis on "experimentation" and "data to inform design decisions" suggests a role that is highly analytical and results-oriented, common in growth-focused operations.

📈 Primary Responsibilities

• Collaborate closely with growth marketers and conversion leads to translate marketing campaign objectives into compelling visual designs and user flows.
• Conceptualize and execute creative assets for diverse marketing channels, ensuring brand consistency and campaign effectiveness.
• Design and iterate on landing pages, email templates, social media graphics, and other marketing collateral to drive user engagement and conversion.
• Develop interactive prototypes for A/B testing and user validation, focusing on hypothesis-driven experimentation to identify optimal user journeys.
• Analyze product analytics and user feedback to identify areas for improvement in the client acquisition funnel and inform future design iterations.
• Prepare and document design specifications, style guides, and asset libraries for seamless implementation by development and marketing teams.
• Partner with legal and compliance teams to ensure all marketing materials adhere to regulatory requirements within a highly regulated industry.
• Contribute to the development of a robust experimentation framework, advocating for data-informed design decisions and a culture of continuous learning.

📝 Enhancement Note: The responsibilities highlight a blend of creative design for marketing and analytical rigor for growth. The need to "prepare and document assets so they’re implementation-ready" signifies a crucial operations-oriented aspect of ensuring smooth handoffs and efficient deployment of marketing assets. This role requires a designer who can think strategically about the entire growth funnel, not just the visual appeal.

🎓 Skills & Qualifications

Education:

• Undergraduate degree in Design (e.g., Interaction Design, Visual Communications, Product Design), Marketing, or a related field, OR equivalent practical experience.

Experience:

• 3-5 years of professional experience in product design, visual design, UX/UI design, or a closely related role with a focus on digital growth or marketing.
• Demonstrated experience in designing for conversion rate optimization and A/B testing initiatives.
• Proven ability to work within a fast-paced, agile environment, collaborating with cross-functional teams including marketing, product, and engineering.

Required Skills:

• Portfolio: A strong, diverse portfolio showcasing strategic thinking, problem-solving, experimentation experience, and a range of design skills (visual, UX/UI).
• Visual Design Acumen: Deep understanding of typography, grid systems, visual hierarchy, color theory, photography, and iconography.
• UX/UI Design: Proficiency in designing intuitive and engaging user interfaces and user experiences for web and mobile platforms.
• Experimentation & Analytics: Familiarity with test-and-learn approaches, A/B testing methodologies, and the ability to interpret product analytics to inform design decisions.
• Prototyping: Skill in creating static and motion prototypes using industry-standard tools (e.g., Figma, Sketch, Adobe Creative Suite, Principle).
• Communication: Excellent verbal and written communication skills, with the ability to articulate design decisions and present complex ideas to stakeholders.

Preferred Skills:

• Experience working within a highly regulated industry (e.g., finance, insurance) and collaborating with legal/compliance teams.
• Basic understanding and/or practical experience with motion design and animation principles.
• Illustration and/or 3D modeling skills.
• Familiarity with content strategy development and its impact on user engagement.
• Experience with user research methodologies (qualitative and quantitative).

📝 Enhancement Note: The emphasis on a portfolio illustrating "strategic thinking" and "experimentation experience" is critical. Candidates should highlight projects where their designs directly contributed to measurable growth outcomes or involved iterative testing. The "highly regulated industry" preference suggests a need for meticulous attention to detail and compliance awareness in design execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Growth-Focused Case Studies: Showcase projects where your design interventions directly led to measurable improvements in key growth metrics (e.g., conversion rates, user acquisition, engagement). Detail the problem, your design process, the experiments conducted, and the results achieved.
• Experimentation Design: Include examples of A/B tests or multivariate tests you designed, specifically outlining the hypotheses, the design variations, and the analytical outcomes.
• Cross-Functional Collaboration: Demonstrate how you worked with marketing, product, and engineering teams to bring growth initiatives to life, highlighting your role in the end-to-end process.
• Asset Creation & Implementation: Provide examples of marketing collateral (landing pages, emails, social assets) that were designed for implementation, showcasing an understanding of asset readiness and production workflows.
• Visual Storytelling: Include examples that illustrate your ability to communicate complex ideas or brand narratives through visual design, particularly in marketing contexts.

Process Documentation:

• Demonstrate an understanding of how to document design processes and outputs to ensure clarity and efficiency for development and marketing teams. This includes style guides, component libraries, and implementation-ready asset specifications.
• Showcase an ability to integrate qualitative and quantitative data (e.g., from analytics tools, user research) into the design process to inform iteration and optimization.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating a direct impact on business growth through design. Candidates should prioritize showcasing projects with clear metrics and ROI. The ability to document processes for implementation readiness is a key operations-related skill that differentiates candidates.

💵 Compensation & Benefits

Salary Range:

• Given the experience level (3-5 years) and the location (Toronto, a major Canadian city), a competitive salary range for a Product Designer, Growth role would typically fall between CAD $75,000 - $110,000 annually. This estimate is based on industry benchmarks for similar roles in the Canadian market, considering the responsibilities related to marketing execution and experimentation within a large financial institution.

Benefits:

• Bonuses: Potential for performance-based bonuses, aligning with the growth-oriented nature of the role.
• Flexible Benefits: A comprehensive package that may include health, dental, vision insurance, life insurance, disability insurance, and other wellness programs.
• Total Rewards Program: RBC offers a holistic approach to compensation and benefits, often including employee assistance programs, retirement savings plans (e.g., pension, RRSP matching), and other financial wellness resources.
• Career Development: Access to training, workshops, and development programs to enhance design and growth marketing skills.
• Work/Life Balance: Emphasis on a healthy work/life balance, respecting personal time and promoting well-being.

Working Hours:

• The standard work week is 37.5 hours, typical for full-time roles in Canada. While a structured schedule, there may be flexibility depending on project needs and team collaboration.

📝 Enhancement Note: The salary estimate is based on general market data for Product Designers in Toronto with 3-5 years of experience. The "Total Rewards Program" and "Flexible Benefits" suggest a robust benefits package commonly found in large corporations like RBC. The emphasis on work/life balance is a positive indicator for candidates valuing a sustainable work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Insurance) - RBC Insurance operates within a highly regulated sector, requiring a strong emphasis on compliance, security, and building client trust. This context influences design decisions, necessitating clarity, precision, and adherence to brand guidelines. Company Size: RBC is one of the largest financial institutions in Canada and globally, indicating a large, structured organization with established processes, extensive resources, and opportunities for career advancement. For operations professionals, this means potential exposure to robust systems, formal governance, and cross-departmental collaboration. Founded: While the exact founding date of RBC Insurance isn't specified, RBC itself was founded in 1864. This long history suggests a stable, established company with a deep understanding of the market and a commitment to long-term client relationships. This stability can translate to a more process-driven and methodical approach to operations.

Team Structure:

• The Product Designer, Growth will likely be part of a broader Digital Product or Marketing team, potentially within RBC Insurance.
• This team will include growth marketers, conversion experts, other designers (UX researchers, UI designers), product managers, and technologists.
• The reporting structure will likely involve a Design Lead or a Manager overseeing Growth Marketing initiatives, with direct collaboration with Growth Marketing specialists.
• Cross-functional collaboration with product managers, data analysts, content strategists, and legal/compliance teams is expected.

Methodology:

• Data-Driven Decisioning: Emphasis on using product analytics and user data to inform design choices and measure the impact of growth initiatives.
• Agile & Lean Processes: The company is in its second year of a digital transformation, adopting agile processes, suggesting a focus on iterative development, rapid experimentation, and continuous improvement.
• Experimentation Culture: Actively testing hypotheses through A/B testing and other experimental methods to optimize user journeys and drive conversion.
• User-Centric Design: Commitment to understanding client needs and pain points through research and feedback to create impactful digital experiences.

Company Website: https://www.rbcinsurance.com/

📝 Enhancement Note: The company's size and industry suggest a need for designers who can navigate complex organizational structures and adhere to strict regulatory requirements, while also embracing innovation in the digital transformation journey. The team structure implies a highly collaborative environment focused on achieving specific growth targets.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer with a specialization in Growth. It requires a solid foundation in design principles and UX/UI, coupled with a strategic understanding of marketing funnels, conversion optimization, and data analysis. The responsibilities focus on applying design skills to achieve specific business outcomes, making it a key contributor to growth operations. Reporting Structure: The Product Designer, Growth will likely report to a Design Manager or a Head of Digital Product/Marketing. They will work closely with Growth Marketers, Conversion Experts, Product Managers, and potentially data analysts. This structure emphasizes direct contribution to specific growth initiatives and requires strong collaboration across departments. Operations Impact: This role has a direct impact on RBC Insurance's client acquisition and revenue growth. By optimizing digital experiences for marketing campaigns and conversion funnels, the designer contributes to lead generation, customer onboarding, and ultimately, increased sales and market share. Their work is crucial for the success of digital marketing strategies and the overall efficiency of the customer acquisition process.

Growth Opportunities:

• Specialization Deepening: Opportunity to become an expert in growth design, conversion rate optimization (CRO), and marketing analytics within the financial services sector.
• Leadership Development: Potential to lead design initiatives for specific growth campaigns or experiments, mentor junior designers, or contribute to establishing design best practices for growth.
• Cross-Functional Exposure: Gain experience working with various departments (Marketing, Product Management, Data Science, Legal) to develop a holistic understanding of business operations and strategy.
• Skill Expansion: Opportunity to develop skills in areas like motion design, illustration, and advanced analytics tools, further enhancing the designer's toolkit.
• Career Progression: Path to Senior Product Designer, Growth Lead, or management roles within design, product, or marketing teams at RBC.

📝 Enhancement Note: The growth opportunities emphasize developing specialized skills in both design and marketing operations, with clear pathways for career advancement within a large organization. Success in this role could lead to leadership positions focused on driving growth through design and data.

🌐 Work Environment

Office Type: RBC is a large financial institution, typically operating out of modern, professional office spaces. This role is based in Toronto at 180 Wellington St W, which is likely a corporate office environment. The company culture emphasizes inclusion and collaboration. Office Location(s): The primary office location is 180 Wellington St W, Toronto, Ontario, Canada. This is a central business district location, likely accessible via public transportation. Workspace Context:

• Collaborative Spaces: Expect a work environment that encourages collaboration through open-plan areas, meeting rooms, and team spaces designed for brainstorming and project work.
• Technology & Tools: Access to industry-standard design software, prototyping tools, and potentially internal RBC platforms and resources to support productivity.
• Team Interaction: Frequent interaction with colleagues from marketing, product, design, and analytics teams, fostering a dynamic and interconnected work environment.
• Professional Atmosphere: A corporate setting that values professionalism, punctuality, and a results-oriented approach.

Work Schedule:

• The standard work schedule is 37.5 hours per week. While the core hours are likely standard business hours, the emphasis on digital transformation and growth may require some flexibility to meet campaign deadlines or experiment launch windows.

📝 Enhancement Note: The on-site work arrangement in a corporate setting suggests a structured environment where collaboration and professional interaction are key. Candidates should be prepared for a traditional office-based work culture within a large, established company.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and portfolio through the RBC careers portal.
• Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess fit based on experience, skills, and portfolio content.
• Hiring Manager Interview: A discussion focused on your background, experience, design philosophy, and understanding of growth marketing principles. You may be asked to walk through specific projects from your portfolio.
• Design/Team Interview: This may involve a portfolio presentation, a design challenge, or a discussion with other designers and/or growth marketing team members. The focus will be on your design process, problem-solving skills, and ability to collaborate.
• Final Interview: Potentially with a senior leader or stakeholder, focusing on strategic thinking, cultural fit, and overall alignment with RBC's values and goals.

Portfolio Review Tips:

• Curate for Growth: Select projects that specifically highlight your impact on growth metrics, conversion optimization, or user acquisition campaigns. Quantify your achievements whenever possible (e.g., "Increased landing page conversion by 15%").
• Showcase Process: Clearly articulate your problem-solving process, from understanding the brief and user needs to ideation, prototyping, testing, and iteration. Explain the "why" behind your design decisions.
• Highlight Experimentation: Include examples where you designed or contributed to A/B tests. Detail the hypothesis, the variations you designed, and the learnings or outcomes.
• Demonstrate Cross-Functional Skills: Show how you collaborated with marketers, product managers, and developers. Illustrate your ability to translate business needs into design solutions and prepare assets for implementation.
• Visual Polish: Ensure your portfolio is well-designed, easy to navigate, and visually appealing, reflecting your skills as a designer.

Challenge Preparation:

• Growth Scenario: Be prepared for a hypothetical scenario where you need to design a solution to improve conversion for a specific RBC Insurance product or campaign.
• Design Critique: You might be asked to critique an existing design or provide feedback on a user flow.
• Data Interpretation: Practice discussing how you would use data analytics to inform design decisions or measure the success of a new feature.
• Presentation Skills: Rehearse presenting your portfolio and any case studies clearly and concisely, focusing on the impact and process.

📝 Enhancement Note: The interview process emphasizes not just design skills but also the ability to demonstrate business impact through data and experimentation. Candidates should prepare to discuss their process, quantifiable results, and collaboration strategies. A strong portfolio that aligns with growth objectives is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator), InVision, Principle, Framer (for motion/prototyping). Proficiency in at least one major design tool is essential.
• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack, Microsoft Teams.
• Presentation: PowerPoint, Keynote, Google Slides.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics.
• Product Analytics: Mixpanel, Amplitude, Heap.
• A/B Testing Platforms: Optimizely, VWO (Visual Website Optimizer), Google Optimize (if still in use).
• Data Visualization: Tableau, Power BI (potentially for understanding data insights).

CRM & Automation:

• While not directly a designer's primary tool, familiarity with CRM platforms like Salesforce or marketing automation tools like Marketo or HubSpot can be beneficial for understanding the broader customer journey and campaign execution.

📝 Enhancement Note: Proficiency in design and prototyping tools is a given. However, for this growth-focused role, familiarity with A/B testing platforms and web/product analytics tools is highly advantageous, as it demonstrates an understanding of the data-driven approach required for optimizing growth initiatives.

👥 Team Culture & Values

Operations Values:

• Client Focus: Prioritizing the client experience and needs in all design and marketing efforts, aiming to simplify insurance for Canadians.
• Innovation & Transformation: Embracing new technologies and agile processes to drive digital transformation and push boundaries.
• Collaboration: Working effectively with cross-functional teams to achieve shared goals and drive collective success.
• Data-Driven Approach: Utilizing data and insights to inform decisions, measure impact, and continuously improve processes and experiences.
• Excellence & Accountability: Striving for high-quality work, taking ownership of outcomes, and being accountable for results.
• Inclusivity: Fostering a diverse and inclusive workplace where all employees feel valued and respected.

Collaboration Style:

• Partnership with Marketing: Working closely with growth marketers to align design with campaign objectives and performance goals.
• Iterative Design: Engaging in a continuous cycle of design, testing, analysis, and refinement based on user feedback and data.
• Cross-Functional Teamwork: Actively participating in team meetings, providing design input on broader initiatives, and supporting colleagues across departments.
• Constructive Feedback: Open to giving and receiving feedback in a professional and constructive manner to improve designs and processes.

📝 Enhancement Note: The values highlight a blend of traditional corporate stability (client focus, excellence) with a modern, agile approach (innovation, data-driven, collaboration). Candidates should demonstrate an ability to operate within a structured environment while also being adaptable and proactive in driving growth through design.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Regulation: Designing engaging marketing materials and user experiences while adhering to strict financial industry regulations and legal requirements.
• Driving Measurable Growth: Directly linking design output to tangible business outcomes (e.g., conversion rates, customer acquisition) and proving ROI.
• Navigating a Large Organization: Understanding and adapting to the processes and stakeholder landscape within a large financial institution like RBC.
• Experimentation Velocity: Keeping pace with rapid experimentation cycles and quickly iterating on designs based on test results.
• Data Interpretation Complexity: Translating complex user data and analytics into actionable design insights.

Learning & Development Opportunities:

• Advanced Growth Design: Deepen expertise in conversion rate optimization, A/B testing strategy, and user journey mapping specific to financial products.
• Data Analytics for Designers: Opportunities to enhance skills in interpreting marketing and product analytics tools.
• Industry Trends: Stay abreast of the latest trends in digital marketing, UX/UI design, and financial technology.
• Cross-Disciplinary Learning: Gain exposure to marketing strategy, product management, and business operations within RBC.
• Professional Development: Access to internal training programs, workshops, and potentially external conferences or certifications related to design, growth marketing, and digital transformation.

📝 Enhancement Note: The challenges are typical for growth-focused roles in regulated industries, emphasizing the need for resilience, analytical thinking, and adaptability. The learning opportunities are substantial, offering a chance to specialize and grow within a dynamic sector.

💡 Interview Preparation

Strategy Questions:

• Portfolio Walkthrough: Prepare to present 2-3 key projects that demonstrate your growth design expertise, focusing on the problem, your process, the solutions, and the measurable impact. Be ready to discuss your role and contributions in detail.
• Growth Hypothesis: How would you approach designing a landing page for a new RBC Insurance product? What key elements would you focus on, and what experiments would you propose to optimize conversion?
• Data Integration: Describe a time you used data (analytics, user feedback) to inform a design decision or iterate on an existing design. What tools did you use, and what was the outcome?
• Collaboration Experience: How do you collaborate with marketing teams and product managers to ensure design aligns with business goals and technical feasibility?

Company & Culture Questions:

• RBC's Digital Transformation: What are your thoughts on RBC's digital transformation journey, and how do you see design contributing to its success?
• Understanding Insurance: What excites you about designing for the insurance industry? What unique challenges do you anticipate?
• Growth Mindset: How do you stay updated on growth marketing and design trends? How do you foster a culture of experimentation?

Portfolio Presentation Strategy:

• Quantify Impact: For each portfolio piece, clearly state the problem, your solution, and the quantifiable results (e.g., percentage increase in conversion, reduction in bounce rate).
• Tell a Story: Structure your presentation like a narrative – setting the scene, introducing the challenge, detailing your approach, showcasing the solution, and revealing the outcome.
• Focus on Process: Explain your thought process, the rationale behind your design choices, and how you incorporated user feedback and data.
• Showcase Experimentation: If applicable, detail your experience with A/B testing, including hypotheses, variations, and learnings.
• Prepare for Questions: Anticipate questions about your design decisions, challenges faced, and how you handled feedback or setbacks.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a data-driven approach to design and a clear understanding of how design contributes to business growth and conversion. Be ready to articulate your process, quantify your impact, and discuss your experience with experimentation.

📌 Application Steps

To apply for this Product Designer, Growth position:

• Submit your resume and a comprehensive portfolio through the RBC careers portal.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating growth marketing execution, conversion optimization, and A/B testing experience. Prioritize case studies with quantifiable results.
• Resume Optimization: Ensure your resume clearly articulates your experience with UX/UI design, visual design for marketing, experimentation, and working in agile environments. Use keywords from the job description like "growth," "conversion," "experimentation," and "digital transformation."
• Interview Preparation: Practice articulating your design process, discussing your portfolio projects with a focus on impact, and preparing to answer scenario-based questions related to growth marketing and design challenges.
• Company Research: Familiarize yourself with RBC Insurance's digital initiatives, marketing campaigns, and the broader financial services industry to demonstrate your understanding and enthusiasm.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.