Product Designer - Games

📍 Job Overview

Job Title: Product Designer - Games
Company: Mattel, Inc.
Location: El Segundo, California, United States
Job Type: Full-time
Category: Product Design / Game Design
Date Posted: August 27, 2025
Experience Level: 2-5 Years (Mid-Level)
Remote Status: Hybrid

🚀 Role Summary

• Focuses on the ideation, design, and development of new games for iconic Mattel brands such as UNO, Pictionary, and Scrabble, requiring a deep understanding of game mechanics and consumer trends.
• Employs 2D and 3D design tools to conceptualize and communicate game ideas to cross-functional teams and management, ensuring alignment with brand objectives and marketing strategies.
• Collaborates closely with global teams, including Development Design, Engineering, Packaging, and Cost Engineering, to maintain product integrity and facilitate a seamless transition from concept to production.
• Manages projects from initial concept through to final development, requiring strong project management and communication skills for effective stakeholder engagement and timeline adherence.
• Contributes to brand enhancement by actively generating new opportunities and innovative game concepts that align with established brand identities and market demands.

📝 Enhancement Note: While the title is "Product Designer - Games," the responsibilities and required skills strongly indicate a specialized role within Game Design, focusing on conceptualization, gameplay mechanics, and visual representation of game products, rather than broader product lifecycle management. The emphasis on "gameplay and game design fundamentals" and "2D and/or 3D models" clarifies this specialization.

📈 Primary Responsibilities

• Ideate, conceptualize, and develop innovative new game concepts and product lines that align with Mattel's core brands (e.g., UNO, Pictionary, Scrabble).
• Translate consumer insights, market trends, and technological advancements into tangible game designs and playable prototypes.
• Create and present compelling 2D and/or 3D visual representations of game concepts, mechanics, and user experiences to design and marketing leadership.
• Collaborate effectively with cross-functional teams, including Brand Management, Marketing, Engineering, Manufacturing, and Packaging Design, to ensure product feasibility, quality, and market readiness.
• Manage the end-to-end design process for assigned game projects, overseeing timelines, deliverables, and communication with internal teams and external partners, particularly in Asia.
• Conduct thorough research into player behavior, game mechanics, and emerging trends within the toy and game industry to inform design decisions and identify new opportunities.
• Champion design excellence by ensuring the integrity of game concepts through development, addressing challenges, and maintaining alignment with marketing objectives and consumer needs.
• Foster strong working relationships and build consensus among team members and stakeholders throughout the design and development lifecycle.

📝 Enhancement Note: The responsibilities highlight a blend of creative ideation and practical project management within a structured, brand-focused environment. The emphasis on daily communication with Asia partners suggests a need for clear, concise communication and cultural awareness to manage global development workflows.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Game Design, Industrial Design, Graphic Design, or a related field, or equivalent practical experience.

Experience:

• 2-5 years of professional experience in game design, product design, or a related creative field, with a demonstrated track record of bringing new products or game concepts to market.
• Proven experience working with established brands and a history of successful product ideation and development.

Required Skills:

• Game Design Fundamentals: Deep understanding of gameplay mechanics, player psychology, rule design, and balancing for various game types.
• 2D Design Software Proficiency: Expert-level skills in Adobe Photoshop and Adobe Illustrator for concept art, mood boards, and asset creation.
• Adobe Creative Suite: Comprehensive proficiency across the Adobe Creative Suite for visual design and presentation.
• Communication Skills: Excellent written and verbal communication abilities for clear concept articulation, cross-functional collaboration, and presentation to management.
• Trend Analysis: Ability to research, identify, and interpret current trends in the toy and game industry, understanding features and play patterns.
• Concept Presentation: Proven ability to effectively present and communicate design concepts and strategies to diverse audiences, including executive leadership.
• Project Management: Demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Team Collaboration: Strong interpersonal skills and the ability to work effectively within a collaborative, cross-functional team setting.

Preferred Skills:

• 3D CAD Software: Knowledge of 3D modeling software such as Alias or Rhino 3D for prototyping and visualization.
• Material & Manufacturing Knowledge: Understanding of materials, manufacturing processes, and their impact on product design and cost.
• Consumer Understanding: Ability to deeply understand consumer needs, preferences, and behaviors to inform game design decisions.
• Brand Development: Experience in developing and extending established brands through new product innovation.
• Problem Solving: Superior problem-solving skills to address design challenges and find creative solutions.

📝 Enhancement Note: The emphasis on Adobe Creative Suite, particularly Photoshop and Illustrator, is critical for visual concept development. The preference for 3D CAD knowledge suggests that visual prototyping and iteration may be part of the design process, even if the primary output is 2D.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong foundation in game design principles and product development.
• Demonstrations of creative ideation, concept development, and the ability to translate abstract ideas into concrete game mechanics and visual designs.
• Case studies detailing the design process for at least 2-3 distinct game projects, highlighting problem-solving approaches and design decision rationale.
• Visual examples of 2D artwork, game layouts, character/asset design, and user interface elements created using Photoshop and Illustrator.
• Evidence of understanding consumer needs and market trends, with examples of how these influenced design choices.
• Proof of effective collaboration and communication, perhaps through project summaries or team feedback highlights.

Process Documentation:

• Portfolio submissions should clearly articulate the design process undertaken for each project, including:
  • Ideation & Research: How initial concepts were generated and informed by market research, consumer insights, and trend analysis.
  • Concept Development: Stages of concept refinement, iteration, and prototyping (2D or 3D).
  • Design Execution: Detailed examples of visual design, asset creation, and rulebook development.
  • Cross-functional Collaboration: How feedback from engineering, marketing, and other teams was integrated.
  • Problem-Solving: Specific challenges encountered and how they were overcome through design solutions.

📝 Enhancement Note: A strong portfolio is paramount for this role. Candidates should focus on demonstrating not just aesthetic skill but also a systematic approach to game design, problem-solving, and the ability to articulate their process and rationale. Projects that show adaptation to established brands will be highly valued.

💵 Compensation & Benefits

Salary Range:

• The annual base salary range for this position is between $52,400.00 - $92,000.00 USD.
• 📝 Enhancement Note: This range is indicative and will be finalized based on the candidate's specific work location (factoring in cost of living), demonstrated skills, and relevant experience. For El Segundo, California, which is a high cost of living area, candidates with strong portfolios and experience within the higher end of the range would be expected. Researching comparable Product Designer roles in the Los Angeles metropolitan area would provide further context.

Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance plans.
• Retirement Savings: 401(k) plan with potential company match.
• Paid Time Off: Generous vacation, sick leave, and paid holidays.
• Family & Parental Leave: Support for new parents.
• Employee Discounts: Discounts on Mattel products.
• Professional Development: Opportunities for training, workshops, and conferences to enhance skills in game design and product development.
• Wellness Programs: Resources and programs focused on employee well-being.

Working Hours:

• Standard full-time hours, typically 40 hours per week.
• 📝 Enhancement Note: While standard hours are expected, the hybrid work model suggests flexibility in how these hours are structured, allowing for a balance between in-office collaboration and remote work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Toy and Family Entertainment. Mattel is a leading global player with iconic brands. Company Size: Large enterprise. Mattel has a significant global workforce, indicating a structured yet dynamic corporate environment. Founded: 1945. Mattel has a long-standing heritage in creating toys and family entertainment, fostering a culture that values innovation built on a strong foundation.

Team Structure:

• Global Product Design Team: This team is a core part of Mattel's product development, working across major brands.
• Cross-functional Collaboration: Designers work closely with Brand Management, Marketing, Development Design, Engineering, Packaging, and Cost Engineering teams.
• Global Reach: Daily communication with partners in Asia highlights an international and potentially fast-paced operational rhythm.

Methodology:

• Design-Led Innovation: Mattel emphasizes creativity and innovation as core drivers for product development.
• Consumer-Centric Approach: Understanding the consumer is central to creating successful products and experiences.
• Data-Informed Decisions: While creativity is key, insights from consumer understanding, market trends, and performance data likely inform design strategies.
• Agile Development: The need to manage projects from start to finish with various disciplines suggests an agile or iterative approach to product development.

Company Website: https://jobs.mattel.com/

📝 Enhancement Note: Mattel's culture is described as purpose-driven, emphasizing creativity, collaboration, and execution. The "How We Work" section highlights these values, which are crucial for candidates to understand and align with. The company's recognition by various publications as an award-winning workplace suggests a positive and supportive environment.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Product Designer. This role requires a solid foundation in design principles and some professional experience, with opportunities to grow into senior design roles or specialized areas within game development. Reporting Structure: The designer will report to design and marketing management and will work closely with a cross-functional team. This implies a collaborative environment with clear reporting lines for project direction and feedback. Operations Impact: The role has a direct impact on the success of Mattel's game portfolio, influencing brand perception, consumer engagement, and ultimately, revenue through the creation of popular and engaging games.

Growth Opportunities:

• Skill Specialization: Develop expertise in specific game genres, mechanics, or design disciplines (e.g., digital game design, board game mechanics, IP integration).
• Brand Leadership: Grow to lead design efforts for specific iconic brands or new game initiatives.
• Cross-functional Exposure: Gain experience working with diverse teams, enhancing understanding of the broader product development lifecycle.
• Management Track: Potential progression into Design Lead or Management roles, overseeing design teams and strategic product direction.
• Industry Engagement: Opportunities to attend industry events and workshops to stay abreast of the latest trends and network.

📝 Enhancement Note: This is a foundational role within a large, established company. Growth is likely to come from mastering the design process, contributing to successful product launches, and demonstrating leadership potential within design projects and teams.

🌐 Work Environment

Office Type: Hybrid. This model combines purposeful in-person collaboration with flexibility. Office Location(s): El Segundo, California. This is Mattel's headquarters, suggesting a vibrant and well-resourced work environment.

Workspace Context:

• Collaborative Spaces: The office environment likely includes spaces designed for team meetings, brainstorming sessions, and cross-functional workshops.
• Design Tools & Technology: Access to industry-standard design software and potentially prototyping tools.
• Team Interaction: Opportunities to engage with designers, brand managers, engineers, and other creative professionals within the company.
• Brand Immersion: Being at the heart of Mattel's operations allows for immersion in the company's iconic brands and creative culture.

Work Schedule:

• Standard 40-hour work week with a hybrid arrangement.
• 📝 Enhancement Note: The hybrid model implies a need for self-discipline and effective time management to balance remote work with scheduled in-office collaborative sessions. Flexibility is key to optimizing performance and connection.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio by a recruiter or hiring manager.
• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, discussing key projects, design process, problem-solving approaches, and collaborations.
• Technical/Skills Assessment: Potential exercises or discussions focused on game design principles, software proficiency, and creative problem-solving.
• Cross-functional Team Interviews: Meetings with members of the design, brand, and potentially engineering teams to assess collaboration and cultural fit.
• Manager/Leadership Interview: Final assessment by design or department leadership, focusing on strategic thinking, leadership potential, and alignment with company values.

Portfolio Review Tips:

• Curate Select Projects: Focus on 3-5 of your strongest, most relevant projects that showcase your game design skills and problem-solving abilities.
• Showcase Your Process: For each project, clearly outline the problem, your role, the steps you took (research, ideation, iteration), the tools you used, and the final outcome.
• Highlight Impact: Quantify results where possible (e.g., positive feedback, successful testing, market reception). If not quantifiable, describe the impact qualitatively.
• Tailor to Mattel: Emphasize projects that demonstrate an understanding of brand extension, play patterns, and consumer engagement, particularly for family-oriented products.
• Prepare for Presentation: Practice presenting your portfolio concisely and engagingly, being ready to answer in-depth questions about your design choices and process.

Challenge Preparation:

• Be prepared for a design challenge that might involve conceptualizing a new game for an existing Mattel brand or solving a specific design problem related to gameplay or user experience.
• Focus on demonstrating your thought process, creativity, and ability to apply game design fundamentals under pressure.
• Practice articulating your ideas clearly and concisely, as if presenting to a team.

📝 Enhancement Note: The portfolio is the most critical element of the application. Candidates should treat the portfolio review as a primary interview, ensuring it is well-organized, visually compelling, and clearly articulates their design thinking and problem-solving methodologies.

🛠 Tools & Technology Stack

Primary Tools:

• 2D Design Software: Adobe Photoshop, Adobe Illustrator (essential for concept art, mockups, asset creation).
• 3D CAD Software: Alias, Rhino 3D (preferred, for prototyping and visualization).
• Presentation Software: Microsoft PowerPoint, Google Slides, Keynote for concept presentations.

Analytics & Reporting:

• While not primary design tools, understanding analytics related to game performance, user engagement, and market trends can inform design decisions. Tools used by marketing and product teams might include Tableau, Power BI, or specific game analytics platforms.

CRM & Automation:

• Not directly relevant to the core design function, but familiarity with how CRM data (customer preferences) might inform product development could be an advantage.

📝 Enhancement Note: Proficiency in Adobe Photoshop and Illustrator is non-negotiable. Knowledge of 3D CAD software is a significant advantage, suggesting that the role may involve some level of 3D conceptualization or collaboration with 3D modelers.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Mattel fosters an environment where new ideas are encouraged to create innovative products and experiences.
• Collaboration: Teamwork is paramount, with an emphasis on partnership and collective capabilities to achieve shared goals.
• Execution & Accountability: A focus on performance, excellence, and ownership to deliver results.
• Purpose-Driven: A commitment to empowering generations through play and childhood exploration.
• Inclusivity & Belonging: Mattel strives for a workplace where all employees feel respected, included, and heard.

Collaboration Style:

• Cross-functional Integration: Close working relationships with diverse teams (Marketing, Engineering, Packaging) are essential for successful product development.
• Shared Vision: Building consensus and aligning team members throughout the design and development process.
• Feedback Loop: An environment that likely encourages constructive feedback to refine concepts and ensure product integrity.
• Global Communication: Regular interaction with international teams, requiring adaptability and clear communication.

📝 Enhancement Note: Candidates should demonstrate how their personal work style aligns with Mattel's core values of collaboration, innovation, and execution. Highlighting experience in cross-functional teamwork and managing global communication will be beneficial.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Legacy with Innovation: Designing new games for established brands requires honoring their heritage while introducing fresh, engaging concepts that appeal to modern consumers.
• Global Development Coordination: Effectively managing communication and collaboration with teams in different time zones (specifically Asia) and cultural contexts.
• Translating Concepts to Production: Ensuring that creative designs are feasible, manufacturable, and cost-effective within defined parameters.
• Rapid Trend Cycles: Staying ahead of evolving trends in the fast-paced toy and game industry.

Learning & Development Opportunities:

• Mastering Iconic Brands: Deepening understanding of how to design for globally recognized and beloved brands.
• Cross-Disciplinary Learning: Gaining insights into marketing strategies, engineering constraints, and manufacturing processes.
• Game Design Evolution: Exposure to new game mechanics, digital integration, and evolving play patterns in the industry.
• Professional Certifications/Training: Potential for company-supported training in design software, project management, or game design methodologies.

📝 Enhancement Note: This role offers the challenge of working with high-profile brands, requiring both creative flair and a pragmatic approach to product development. The growth opportunities are substantial for those who can navigate these complexities and contribute to successful product launches.

💡 Interview Preparation

Strategy Questions:

• Brand Extension: "How would you approach designing a new board game for the Hot Wheels brand that appeals to both existing fans and new audiences?" (Focus on understanding brand essence, target audience, and gameplay mechanics).
• Process & Iteration: "Describe a time you had to adapt a game design based on feedback from engineering or marketing. What was your process for incorporating that feedback?" (Highlight collaboration, problem-solving, and iterative design).
• Trend Integration: "What current trends in the toy or game industry do you find most exciting, and how might you incorporate them into a new Mattel game concept?" (Showcase market awareness and creative application of trends).
• Portfolio Deep Dive: "Walk me through your process for Project X in your portfolio. What were the biggest challenges, and how did you overcome them?" (Be prepared to discuss every detail of your presented work).

Company & Culture Questions:

• "What excites you most about Mattel's mission and its iconic brands?" (Demonstrate genuine interest and research).
• "How do you contribute to a collaborative team environment, especially when working with stakeholders from different departments?" (Align with Mattel's collaborative values).
• "Describe a time you had to innovate or challenge conventional thinking to achieve a design goal." (Show how you embody Mattel's innovative spirit).

Portfolio Presentation Strategy:

• Narrative Flow: Structure your presentation to tell a story for each project, leading the audience through the problem, your solution, and the outcome.
• Visual Clarity: Use high-quality images and concise text to highlight key design elements and process stages.
• Focus on "Why": Articulate the reasoning behind your design decisions, linking them to consumer needs, brand goals, or problem-solving.
• Demonstrate Process: Show sketches, wireframes, mood boards, and prototypes to illustrate your design workflow.
• Practice and Timing: Rehearse your presentation to ensure it fits within the allotted time and that you can speak confidently about your work.

📝 Enhancement Note: Interviewers will be looking for a combination of creative talent, strategic thinking, strong communication skills, and a collaborative mindset. Be prepared to discuss your process in detail and demonstrate how your skills align with Mattel's brand and culture.

📌 Application Steps

To apply for this Product Designer - Games position:

• Submit your application through the provided link on the SmartRecruiters platform.
• Curate and finalize your professional portfolio to showcase your strongest game design and product development projects, emphasizing your process, problem-solving, and results.
• Tailor your resume to highlight relevant experience in game design, Adobe Creative Suite proficiency, cross-functional collaboration, and project management, using keywords from the job description.
• Research Mattel's brands and recent game releases to understand their current design direction and identify opportunities for innovation.
• Prepare a concise presentation of your portfolio, ready to discuss specific projects, design decisions, and your collaborative approach during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The role is in Product Design for Games, not Revenue or Sales Operations.