Product Designer - External Platforms - Italy

📍 Job Overview

Job Title: Product Designer - External Platforms Company: Betsson Group Location: Malta Job Type: Full-Time Category: Product Design Operations Date Posted: 2025-08-26T14:47:44 Experience Level: Mid-Senior Level (5-10 years) Remote Status: Hybrid

🚀 Role Summary

• This Product Designer role focuses on crafting user-centric designs for external platforms, primarily targeting the Italian market, with a global ambition.
• The position involves deep collaboration with cross-functional teams, including Product Management and Engineering, to translate insights into intuitive and aesthetically pleasing user experiences.
• A key aspect of the role is the hands-on creation of visually appealing features, wireframes, user flows, and interactive prototypes to inspire stakeholders and guide development.
• The designer will champion best-in-class UX/UI standards, contribute to user journey mapping, and ensure the integrity and scalability of internal design systems.

📝 Enhancement Note: While the job title is "Product Designer," the responsibilities and focus on cross-functional collaboration, user insights, and design system integrity align with a specialized role within a larger Product Operations or GTM function, emphasizing the operationalization of design for market success.

📈 Primary Responsibilities

• Collaborate closely with Product Managers, Engineers, and other stakeholders to define and execute user-centered design solutions for external platforms, with a specific focus on the Italian market.
• Develop and present wireframes, user flows, interactive prototypes, and high-fidelity mockups that clearly communicate design concepts and user journeys.
• Ensure the consistent application and evolution of internal design systems and pattern libraries to maintain product integrity, scalability, and brand alignment across all platforms.
• Integrate user insights, data analytics, and user testing feedback into the design process to continuously enhance user experiences and product performance.
• Actively communicate design requirements, goals, and rationale to development teams and stakeholders to ensure seamless and accurate implementation of designs.
• Contribute to user research initiatives, including user journey mapping and usability testing, to gather actionable insights for design improvements.
• Serve as an advocate for superior UX/UI design principles and accessibility standards within product and design forums.
• Exchange best practices and collaborate with other product domain design teams to promote cross-product initiatives and maintain design consistency.
• Provide knowledge sharing and mentorship to more junior members of the design team.
• Continuously evaluate live product implementations to identify areas for enhancement and ensure alignment with intended user experiences.
• Re-skin existing solutions to align with new brand identities and platform requirements as needed.

📝 Enhancement Note: The emphasis on specific market focus (Italian) and re-skinning existing solutions suggests a need for adaptability and market sensitivity within the design operations framework. The mention of mentoring junior members indicates a potential for leadership growth within the design function.

🎓 Skills & Qualifications

Education:

• Formal qualifications in Interaction Design, Human-Computer Interaction, or a related field are considered a plus, demonstrating a foundational understanding of design principles.

Experience:

• A minimum of 4+ years of professional product design experience, specifically working on web products for both desktop and mobile devices, encompassing responsive and adaptive design methodologies.
• Proven experience working with and contributing to design systems or pattern design libraries, ensuring consistency and scalability in product development.
• Demonstrated experience in integrating user insights, data analytics, and user testing results into the product design lifecycle.

Required Skills:

• Figma Proficiency: Must have validated expertise in using industry-standard design software such as Figma for creating, exploring, and sharing design solutions.
• User-Centered Design Principles: Deep understanding of user-centered design, usability best practices, and accessibility standards (e.g., WCAG).
• UX/UI Expertise: Proven expertise in usability, information architecture, user journey mapping and optimization, content strategy, and prototyping.
• Data-Driven Design: Strong understanding of how to leverage metrics, data, and research findings to inform and enhance product design decisions.
• Cross-functional Communication: Excellent written, verbal, and presentation skills in both English and Italian, enabling effective communication with diverse teams and stakeholders.
• Agile Methodologies: Comfort and experience working within agile development frameworks and with remote development teams.
• Self-Starter & Team Player: Ability to work independently with minimal supervision while also being a collaborative and contributing team member.

Preferred Skills:

• Prior experience within the gaming industry or with products distributing digital content.
• Experience with user testing methodologies and tools.
• Knowledge of content strategy and its impact on user experience.

📝 Enhancement Note: The explicit requirement for Figma and strong English/Italian communication skills are critical for this role. The preference for gaming industry experience suggests a need for candidates who can quickly adapt to the nuances of this sector.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design Process Showcase: Demonstrate a clear and structured design process, from initial research and ideation through to final design execution and iteration.
• Problem-Solution Framing: Present case studies that clearly articulate the user problem or business challenge, the design approach taken, and the measurable impact of the solution.
• Figma Proficiency Examples: Include examples showcasing advanced Figma skills, such as component libraries, auto layout, prototyping, and collaboration features.
• Data-Informed Design: Showcase instances where user data, analytics, or user testing informed design decisions and led to tangible improvements in user experience or key metrics.
• Design System Contribution: Provide evidence of experience working with or contributing to design systems, highlighting an understanding of consistency, scalability, and component-based design.

Process Documentation:

• Workflow Design: Illustrate experience in mapping and optimizing user workflows and journeys, focusing on efficiency and user satisfaction.
• Prototyping & User Testing: Demonstrate the creation of interactive prototypes for validation and present findings from user testing sessions that led to design refinements.
• Cross-functional Collaboration: Include examples of how you collaborated with engineering and product management to ensure design implementation fidelity and address technical constraints.
• Metric-Driven Improvement: Detail how you tracked and measured the success of your designs against defined KPIs or business objectives.

📝 Enhancement Note: A strong portfolio is crucial for this role, focusing on the practical application of design skills within a product lifecycle. Candidates should be prepared to walk through their Figma files and articulate the rationale behind their design decisions, emphasizing the impact of their work.

💵 Compensation & Benefits

Salary Range: As specific salary details were not provided, a competitive range for a Product Designer with 5-10 years of experience in Malta, considering the tech and gaming industry standards, would typically fall between €40,000 to €65,000 annually. This estimate is based on industry benchmarks for skilled design professionals in a high-cost-of-living European location, adjusted for the gaming sector's compensation trends.

Benefits:

• Hybrid Work Model: Flexibility with 3 days in the office and 2 days remote working from home (WFH), promoting work-life balance.
• Global Exposure: Opportunity to work on products that reach a global customer base, with a specific focus on the Italian market.
• Professional Development: Access to opportunities for learning, skill development, and potentially mentoring junior designers.
• Collaborative Environment: Be part of a diverse, multi-cultural team with opportunities for knowledge sharing and cross-functional collaboration.
• Dynamic Industry: Work within the fast-paced and exciting gaming industry, offering continuous challenges and innovation.
• Standard Benefits: Likely includes health insurance, paid time off, and other standard employment benefits typical for a company of Betsson Group's size and reputation.

Working Hours:

• The role is expected to require approximately 40 hours per week, with flexibility offered through the hybrid work model.

📝 Enhancement Note: The hybrid model is a significant benefit, allowing for structured collaboration in the office and focused work at home. The estimated salary range reflects the experience level and location within the European tech/gaming market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gaming & Entertainment Technology Company Size: Large (1,000-5,000+ employees, with 900+ based in Malta HQ) Founded: 2001 by Pontus Pellbacke, Fredrik Sidfalk, and Lars Kling

Team Structure:

• This Product Designer role is situated within the Product Department, working closely with Product Managers and Engineering teams.
• The design team likely operates with a degree of autonomy within product domains while maintaining strong ties to central design leadership for consistency and best practices.
• Collaboration extends across various product domains and with market-specific commercial teams (e.g., the Italian commercial team).

Methodology:

• User-Centricity: A core methodology emphasizing putting customers at the heart of all product decisions and experiences.
• Data-Driven Insights: Design decisions are informed by user insights, analytics, and performance metrics.
• Agile Development: Work is conducted within agile frameworks, allowing for iterative design and development cycles.
• Design System Adherence: Strong emphasis on utilizing and contributing to internal design systems for consistency and efficiency.

Company Website: https://www.betssongroup.com/

📝 Enhancement Note: Betsson Group's significant size and presence in Malta suggest a well-established corporate structure with opportunities for career growth and exposure to large-scale product development. The company culture is described as fast-paced, exciting, and encouraging of innovation.

📈 Career & Growth Analysis

Operations Career Level: Mid-Senior Product Designer. This level implies a significant degree of autonomy, responsibility for key product features, and the ability to mentor junior colleagues. The role requires not just execution but also strategic input into design direction and process improvement.

Reporting Structure: The Product Designer will likely report to a Design Lead or Head of Product Design, with close collaboration with Product Managers and Engineering Leads for specific product initiatives.

Operations Impact: The Product Designer directly influences the customer experience, which is critical for Betsson Group's mission. Their work impacts customer acquisition, retention, engagement, and ultimately, revenue generation through the quality and usability of external platforms.

Growth Opportunities:

• Senior Product Designer: Progression to a Senior Product Designer role with increased responsibility for complex product areas or strategic design initiatives.
• Design Leadership: Potential to move into a Design Lead or Manager position, overseeing a team of designers and shaping the design strategy.
• Specialization: Opportunities to specialize in specific areas of UX/UI, such as user research, interaction design, or design systems.
• Cross-functional Movement: Potential to move into Product Management or other GTM roles leveraging design expertise and market understanding.
• Skill Development: Continuous learning through internal workshops, industry conferences, and hands-on experience with cutting-edge design tools and methodologies.

📝 Enhancement Note: The role offers a clear path for career advancement within a growing company. The emphasis on mentoring suggests a desire to build internal design capabilities, which can be a stepping stone to leadership roles.

🌐 Work Environment

Office Type: The company operates a Hybrid Work From Home (WFH) model, requiring 3 days in the office and 2 days remote. This suggests a collaborative office space designed to facilitate teamwork and knowledge sharing, alongside the flexibility for focused independent work.

Office Location(s): The primary work location is Malta, with a significant portion of the company's workforce (900+) based at their Malta HQ.

Workspace Context:

• Collaborative Hubs: Office spaces likely include areas for team meetings, brainstorming sessions, and cross-functional work.
• Design Tools & Technology: Access to industry-standard design software (Figma) and potentially other collaboration and project management tools.
• Team Interaction: Opportunities for regular interaction with design, product, and engineering teams, fostering a dynamic and communicative work environment.

Work Schedule: A standard 40-hour work week is expected, with the hybrid model providing flexibility on specific workdays and locations.

📝 Enhancement Note: The hybrid model is a key factor for work-life balance, and the company's significant presence in Malta indicates a robust infrastructure and a strong sense of community within their operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely review applications and conduct an initial screening call to assess basic qualifications and cultural fit.
• Portfolio Presentation: Candidates will be expected to present their portfolio, showcasing their design process, key projects, and problem-solving skills, with a focus on user-centered design and data integration.
• Skills Assessment/Case Study: A practical design exercise or case study may be assigned to evaluate design thinking, problem-solving abilities, and proficiency with tools like Figma. This might involve redesigning a feature or solving a specific user problem.
• Team Interviews: Interviews with Product Managers, Engineering Leads, and potentially other designers to assess collaboration skills, technical understanding, and cultural alignment.
• Final Interview: A final interview with senior leadership to discuss overall fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Tell a Story: Structure each case study to tell a clear narrative: the problem, your process, your solution, and the impact.
• Highlight Your Role: Clearly define your specific contributions within team projects.
• Showcase Figma Mastery: Prepare to navigate your Figma files live, demonstrating your understanding of components, auto layout, prototyping, and collaboration features.
• Quantify Impact: Use data and metrics wherever possible to demonstrate the success of your designs (e.g., increased conversion rates, reduced bounce rates, improved task completion times).
• Focus on User-Centricity: Emphasize how user research and feedback shaped your design decisions.
• Italian Market Context: If possible, include examples or insights relevant to designing for the Italian market to showcase understanding of local preferences.

Challenge Preparation:

• Understand the Product: Familiarize yourself with Betsson Group's products, particularly those targeting the Italian market.
• Practice Design Exercises: Work through common product design challenges, focusing on rapid ideation, wireframing, and prototyping.
• Articulate Your Process: Be ready to explain your design thinking and rationale clearly and concisely.
• Consider Constraints: Think about how you would balance user needs, business goals, and technical limitations.
• Prepare Questions: Have thoughtful questions ready for the interviewers about the team, product, and company culture.

📝 Enhancement Note: The portfolio presentation is a critical component. Candidates should be prepared for live demonstrations and detailed discussions about their design choices and their impact. Understanding the gaming industry and the specific nuances of the Italian market will be advantageous.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, collaboration, and design system management. Strong proficiency is a must.
• Prototyping Tools: May include Figma's built-in prototyping capabilities or other tools like InVision, Adobe XD, or Axure RP.
• User Research & Testing Tools: Experience with tools for usability testing, user surveys, and session recording (e.g., UserTesting.com, Maze, Hotjar) is valuable.

Analytics & Reporting:

• Web Analytics Platforms: Familiarity with tools like Google Analytics, Adobe Analytics, or similar platforms to understand user behavior and measure design impact.
• Data Visualization Tools: Experience with tools for creating dashboards and reports (e.g., Tableau, Power BI) could be a plus for presenting data-driven insights.

CRM & Automation:

• While not directly a CRM role, understanding how product design integrates with customer data and marketing automation platforms could be beneficial.

📝 Enhancement Note: Figma proficiency is non-negotiable. Familiarity with analytics tools is key for a data-driven design approach, enabling the designer to measure the success of their work and identify areas for improvement.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A paramount value, ensuring all design efforts are focused on delivering superior customer experiences.
• Innovation & Creativity: Encouragement to push boundaries, challenge the status quo, and bring fresh ideas to product development.
• Data-Driven Decision Making: A commitment to using data, research, and analytics to inform and validate design choices.
• Collaboration & Teamwork: Emphasis on working effectively with cross-functional teams and sharing knowledge within the design community.
• Efficiency & Quality: Striving for high-quality design outcomes while maintaining efficient workflows and adhering to design system principles.

Collaboration Style:

• Cross-functional Integration: Close working relationships with Product Management, Engineering, Marketing, and potentially commercial teams to ensure cohesive product development.
• Feedback-Oriented: An open culture for giving and receiving constructive feedback to continuously improve design quality and process.
• Knowledge Sharing: Encouragement to share learnings, best practices, and insights within the design team and across the organization.

📝 Enhancement Note: The company culture appears to value initiative, collaboration, and a commitment to excellence, particularly in user experience. Candidates who can demonstrate these traits will likely be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Standards with Local Preferences: Designing for the Italian market while maintaining global product consistency requires careful attention to cultural nuances and user preferences.
• Fast-Paced Environment: The gaming industry is dynamic; adapting quickly to market changes and new feature requests will be crucial.
• Cross-functional Alignment: Ensuring seamless communication and alignment across diverse teams (Product, Engineering, Marketing) to translate designs into successful products.
• Continuous Improvement: Constantly evaluating and iterating on existing product features to maintain a competitive edge and optimal user experience.

Learning & Development Opportunities:

• Industry Exposure: Gain deep insights into the gaming and online entertainment sector.
• Advanced Design Skills: Hone skills in UX/UI, prototyping, design systems, and user research through practical application on complex projects.
• Mentorship: Opportunity to mentor junior designers and develop leadership capabilities.
• Cross-functional Learning: Understand product development lifecycles and GTM strategies from a design perspective.

📝 Enhancement Note: This role offers a significant opportunity to grow within a leading company in a dynamic industry. The challenges presented are typical of fast-growing tech companies and offer ample room for professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance user needs with business requirements. How did you approach it, and what was the outcome?"
• "Walk us through a complex product design challenge you faced, detailing your process, the tools you used, and the impact of your solution."
• "How do you incorporate user feedback and data analytics into your design process? Provide a specific example."
• "How do you ensure consistency and quality when working with a design system or contributing to one?"
• "Describe your experience collaborating with engineering and product management teams. How do you ensure designs are implemented effectively?"

Company & Culture Questions:

• "What excites you about Betsson Group and the gaming industry?"
• "How do you align with our customer-centric approach?"
• "How do you handle constructive criticism or feedback on your designs?"
• "Describe your experience working in an agile and potentially remote team environment."

Portfolio Presentation Strategy:

• Be Prepared to Navigate: Have your Figma file open and ready to share. Be able to quickly jump between screens, components, and prototypes.
• Focus on Process: For each case study, clearly articulate the problem, your role, research, ideation, design decisions, iterations, and outcomes.
• Quantify Impact: Use metrics and data to demonstrate the success of your designs. If exact metrics aren't available, describe the intended impact and how you would measure it.
• Highlight Collaboration: Explain how you collaborated with stakeholders and integrated feedback.
• Italian Market Awareness: If you have any insights into Italian consumer behavior or market preferences, weave them into your presentation where relevant.

📝 Enhancement Note: Expect a rigorous interview process that heavily emphasizes your portfolio and design process. Be ready to defend your design decisions with data and user-centric reasoning. Preparing specific examples that showcase your skills in Figma and your understanding of user journeys will be key.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided Greenhouse link.
• Tailor Your Resume: Highlight your 4+ years of product design experience, specific achievements in UI/UX, and proficiency with Figma and user-centered design principles. Quantify your impact with metrics where possible.
• Prepare Your Portfolio: Ensure your portfolio clearly demonstrates your design process, case studies, Figma skills, and experience with data-informed design. Make sure it's easily accessible and well-organized.
• Practice Your Presentation: Rehearse presenting your portfolio, focusing on clear communication, storytelling, and the ability to articulate your design rationale and impact.
• Research Betsson Group: Understand their mission, values, and the products they offer, especially those targeted at the Italian market. This will help you tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.