Product Designer - Core Platform

📍 Job Overview

Job Title: Product Designer - Core Platform

Company: Sokin

Location: Mexico City, Mexico

Job Type: Full-Time

Category: Product Design / UX Design

Date Posted: April 27, 2026

Experience Level: Mid-Senior Level (4-6 years implied)

Remote Status: Hybrid

🚀 Role Summary

• Drive the user experience (UX) and interaction design for Sokin's core financial services platform.

• Conduct user research and usability testing to inform design decisions and ensure user-centricity.

• Develop intuitive user interfaces, wireframes, user flows, and high-fidelity mockups using Figma.

• Collaborate closely with Product Managers, Engineers, and Marketing Design to deliver cohesive product solutions.

• Contribute to and maintain Sokin's design system, ensuring brand consistency and efficient design practices.

📝 Enhancement Note: This role is focused on the core platform of a B2B financial services provider, emphasizing the need for robust, intuitive, and secure user experiences. The hybrid nature suggests a balance between in-office collaboration and remote flexibility, requiring strong self-management skills.

📈 Primary Responsibilities

• Interaction Design: Conceptualize and design intuitive, user-centered interactions for key platform features, ensuring a seamless and efficient user journey.

• User Research & Analysis: Plan, execute, and analyze user research initiatives, including interviews, surveys, and usability testing, to uncover user needs, pain points, and preferences.

• Prototyping & Wireframing: Create detailed user flows, wireframes, and interactive prototypes in Figma to effectively communicate design concepts, gather stakeholder feedback, and validate design hypotheses.

• High-Fidelity Mockups: Translate approved wireframes and user flows into polished, high-fidelity mockups that adhere to Sokin's brand guidelines and design system.

• Cross-Functional Collaboration: Partner effectively with Product Managers to define product requirements, and with Engineering teams to ensure feasibility and accurate implementation of designs.

• Design System Contribution: Actively contribute to the development, maintenance, and evolution of Sokin's design system, ensuring consistency, scalability, and efficiency across the product suite.

• Human-Centered Design Principles: Apply principles of human perception, cognition, and behavioral psychology to create interfaces that are not only functional but also easy to understand and delightful to use.

• Usability Testing & Iteration: Design and conduct thorough usability testing sessions, analyze results, and iterate on designs based on actionable user feedback to continuously improve the user experience.

• Stakeholder Communication: Clearly articulate design decisions, research findings, and rationale to product leadership, engineering, marketing, and other stakeholders through compelling presentations and documentation.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking and hands-on execution, common in growing tech companies. The emphasis on "core platform" suggests a critical role in foundational user journeys.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction (HCI), Psychology, or a related field is preferred. Equivalent practical experience will also be considered.

Experience: 4-6 years of progressive experience in UX/Product Design, with a significant focus on interaction design and designing for complex platforms. Mobile app experience is strongly preferred.

Required Skills:

• Interaction Design Expertise: Proven ability to design intuitive and engaging user interactions for web and mobile applications.

• Figma Proficiency: Advanced proficiency in Figma for wireframing, prototyping, and high-fidelity design.

• User Research Methodologies: Strong command of various user research techniques, including user interviews, surveys, usability testing, and persona development.

• Wireframing & User Flows: Expertise in creating clear and effective user flows, wireframes, and information architecture.

• Prototyping Skills: Ability to build interactive prototypes to demonstrate user journeys and test design concepts.

• Human-Centered Design: Deep understanding and practical application of human-centered design principles and methodologies.

• Cross-Functional Collaboration: Demonstrated ability to work effectively within agile, cross-functional teams, partnering with product management and engineering.

• Communication & Presentation: Excellent verbal and written communication skills, with the ability to present design rationale and findings persuasively to diverse audiences.

• Portfolio: A strong, curated portfolio showcasing a range of UX/Product Design projects, demonstrating problem-solving skills, design process, and impact.

Preferred Skills:

• Design Systems: Experience contributing to or managing design systems, including component libraries and style guides.

• Mobile App Design: Specific experience designing native mobile applications (iOS/Android).

• B2B Financial Services Experience: Familiarity with the unique design challenges and user needs within the B2B financial services or fintech industry.

• Agile Development: Experience working within Agile/Scrum development environments.

• Other Design Tools: Familiarity with complementary design tools such as Sketch or Adobe XD.

• Cognitive Psychology: A foundational understanding of cognitive psychology principles and their application in UI/UX design.

📝 Enhancement Note: The requirement for mobile app experience, coupled with the B2B financial services context, suggests a need for designers who can handle complex data visualization and transaction flows on smaller screens. A strong portfolio is paramount for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Detailed case studies demonstrating your end-to-end design process for at least 2-3 significant projects, preferably within B2B or complex application environments.

• Problem/Solution Framing: Clearly articulate the user problem or business challenge addressed by each project.

• Design Process Documentation: Showcase your methodology, including research, ideation, wireframing, prototyping, user testing, and iteration.

• Figma Work Samples: Include examples of your work created in Figma, highlighting your proficiency in creating interactive prototypes and high-fidelity mockups.

• Impact & Outcomes: Quantify the impact of your designs where possible, using metrics related to user engagement, task completion, conversion rates, or efficiency improvements.

• Design System Contribution: If applicable, include examples of your contribution to or utilization of design systems.

Process Documentation:

• User Flow Diagrams: Examples of user flow diagrams that clearly map out user journeys for complex tasks.

• Wireframe Examples: Showcase a range of wireframes, from low-fidelity sketches to more detailed structural layouts.

• Usability Testing Reports: Summaries or key findings from usability tests you have conducted, alongside the design iterations made as a result.

📝 Enhancement Note: Candidates should prepare to walk through their portfolio, explaining their design decisions, research insights, and the trade-offs made during the design process. Demonstrating an understanding of how design impacts business objectives is crucial.

💵 Compensation & Benefits

Salary Range: For a Product Designer with 4-6 years of experience in Mexico City, the estimated annual salary range is MXN $600,000 - $900,000 (approximately USD $33,300 - $50,000). This estimate is based on industry benchmarks for mid-level UX designers in major Mexican cities, considering the tech and financial services sectors.

Benefits:

• Competitive Salary: Industry-standard compensation package.

• Hybrid Work Model: Flexibility to balance work from home and in-office collaboration.

• Health Insurance: Comprehensive health coverage, potentially including dental and vision.

• Professional Development: Opportunities for training, workshops, and conference attendance to enhance design skills.

• Generous Paid Time Off: PTO, vacation days, and public holidays.

• Stock Options/Equity: Potential for equity participation in a growing startup.

• Global Impact: Opportunity to contribute to a product transforming global business payments.

• Collaborative Environment: Work with a talented and diverse international team.

Working Hours: Standard full-time hours, estimated at 40 hours per week, with flexibility offered within the hybrid work model. Specific team meetings and collaboration sessions will require adherence to a schedule.

📝 Enhancement Note: The salary range is an estimate for Mexico City, a major hub for tech talent. Actual compensation will depend on the candidate's specific experience, interview performance, and Sokin's internal compensation bands. Benefits packages for startups often include equity and strong professional development opportunities.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B Financial Services / Fintech. Sokin operates in a highly regulated and competitive sector, requiring a focus on security, compliance, and user trust, alongside innovation.

Company Size: As a rapidly expanding global startup, Sokin likely operates with a lean, agile structure. This means designers will have significant influence but also need to be adaptable and comfortable with ambiguity.

Founded: Sokin was founded with the mission to simplify global business payments, indicating a forward-thinking, problem-solving culture driven by innovation in financial technology.

Team Structure:

• The Product team is likely structured around product areas or squads, with designers embedded within these cross-functional units.

• Designers will report into a Lead Designer or Head of Product/Design, working closely with Product Managers and Engineering leads.

Methodology:

• Data-Driven Design: Sokin emphasizes data to drive decisions, suggesting that designers will need to leverage user analytics, A/B testing results, and market research.

• Agile Development: The company promotes an agile, flexible working culture, implying iterative design processes, frequent feedback loops, and adaptability to changing requirements.

• User-Centricity: The core mission and responsibilities highlight a strong commitment to understanding and serving user needs, especially for businesses operating globally.

Company Website: https://careers.sokin.com

📝 Enhancement Note: Sokin's focus on global business payments and its startup nature suggest a fast-paced, ambitious environment. Designers will need to be proactive, collaborative, and passionate about solving real-world business challenges.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior Product/UX Designer (4-6 years of experience). It requires a solid foundation in design principles and the ability to work independently on complex features, while also collaborating effectively within a team. The designer is expected to contribute to strategic product decisions through user insights and design expertise.

Reporting Structure: The designer will likely report to a Lead Designer or Head of Product/Design, working within cross-functional product teams. This structure allows for direct contribution to product roadmaps and close collaboration with engineering and product management.

Operations Impact: The Product Designer's impact is direct and significant. By shaping the core platform's user experience, they will influence customer acquisition, retention, transaction volume, and overall user satisfaction in the critical B2B financial services space. Their work directly contributes to Sokin's mission of simplifying global business payments.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas of UX design, such as interaction design for complex financial workflows, mobile-first design, or user research leadership.

• Leadership: Potential to grow into a Senior Product Designer role, mentoring junior designers, leading design initiatives, or eventually moving into a Design Lead or Manager position.

• Product Strategy: Involvement in product strategy discussions, contributing user insights and design vision to the long-term product roadmap.

• Industry Expertise: Developing deep knowledge of the fintech and global payments industry, becoming a subject matter expert in user needs within this domain.

• Cross-Functional Mobility: Potential to move into product management or other product-focused roles within Sokin, given the close collaboration and understanding of the product lifecycle.

📝 Enhancement Note: The growth potential is strong in a scaling startup like Sokin. Designers who demonstrate initiative, strategic thinking, and a strong understanding of business goals will be well-positioned for advancement.

🌐 Work Environment

Office Type: Hybrid. This implies a blend of remote work and in-office presence. The office environment is likely designed to foster collaboration, brainstorming, and team cohesion.

Office Location(s): Mexico City, Mexico. This location provides access to a vibrant tech talent pool and a significant business hub.

Workspace Context:

• Collaborative Spaces: The office will likely feature meeting rooms, breakout areas, and open spaces conducive to team discussions and design critiques.

• Tools & Technology: Access to necessary design software (Figma), collaboration tools (Slack, Jira), and potentially specialized hardware.

• Team Interaction: Regular opportunities for face-to-face interaction with colleagues from product, engineering, marketing, and other departments, facilitating quick problem-solving and relationship building.

Work Schedule: While the core role is full-time (approx. 40 hours/week), the hybrid model and startup culture often allow for some flexibility in daily scheduling, provided team collaboration needs are met and deadlines are achieved.

📝 Enhancement Note: The hybrid model requires strong self-discipline and excellent communication skills to ensure seamless collaboration between remote and in-office team members.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and interest in Sokin.

• Portfolio Review & Design Challenge: A deeper dive into your portfolio, discussing your past projects, design process, and problem-solving approach. This may be followed by a take-home design challenge or an in-person/virtual whiteboard challenge focused on a specific problem relevant to Sokin's platform.

• Team Interviews: Meetings with potential colleagues, including Product Managers, Engineers, and the Lead Designer, to assess collaboration skills and technical fit.

• Hiring Manager Interview: A final interview with the hiring manager (likely Head of Product/Design) to discuss strategic alignment, career goals, and cultural fit.

Portfolio Review Tips:

• Tell a Story: Structure your portfolio around compelling case studies that clearly articulate the problem, your process, your role, the solutions you designed, and the impact achieved.

• Show Your Process: Don't just show final screens; illustrate your thinking through sketches, user flows, wireframes, research findings, and iterations.

• Highlight Figma Proficiency: Demonstrate your skills in Figma by showcasing interactive prototypes and well-structured design files.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., increased conversion, reduced task time, improved user satisfaction).

• Tailor to Sokin: Reference Sokin's mission and industry in your presentation, showing you understand their business and user base.

Challenge Preparation:

• Understand the Context: If given a design challenge, thoroughly research Sokin's product and target audience to inform your approach.

• Focus on Process: Prioritize demonstrating a sound design process over delivering a pixel-perfect final solution in a limited time.

• Communicate Your Thinking: Clearly articulate your assumptions, design decisions, and trade-offs during the challenge.

• Be Ready for Feedback: Be open to discussing alternative solutions and incorporating feedback during the interview.

📝 Enhancement Note: Candidates should prepare to discuss their experience with B2B financial services and complex application design. The ability to balance user needs with business objectives and technical constraints will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for all design activities, including wireframing, prototyping, high-fidelity mockups, and collaboration.

• Sketch / Adobe XD: Familiarity with these tools may be beneficial for understanding existing assets or collaborating with teams using them.

Analytics & Reporting:

• Google Analytics / Mixpanel / Amplitude: Experience with product analytics tools to understand user behavior and measure design impact.

• Tableau / Looker (or similar): Familiarity with data visualization tools for interpreting metrics and presenting insights.

CRM & Automation:

• Jira / Confluence: Essential for project management, bug tracking, and documentation within an Agile development environment.

• Slack: Primary communication tool for team collaboration and quick discussions.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. Experience with product analytics tools is highly desirable as it directly supports the data-driven design approach.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and solving user problems, ensuring that design decisions are always grounded in user needs and behaviors.

• Collaboration: Valuing teamwork and open communication, working closely with product, engineering, and marketing to achieve shared goals.

• Innovation: Embracing new ideas and technologies to create transformative solutions in the global payments space.

• Efficiency: Striving for streamlined processes and effective designs that optimize user workflows and business outcomes.

• Transparency: Openness in communication, design decisions, and the impact of their work.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be integral members of product teams, actively participating in all stages of the product development lifecycle.

• Iterative Feedback: A culture of continuous feedback, where constructive criticism is welcomed and used to refine designs and processes.

• Knowledge Sharing: Encouraging the sharing of design best practices, user insights, and process improvements across the design and product teams.

📝 Enhancement Note: Sokin's culture likely emphasizes agility, impact, and a shared sense of purpose in transforming global business payments. Designers who thrive in collaborative, fast-paced environments and are passionate about their work will be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: In a B2B fintech context, designers must effectively balance complex user requirements with stringent security, regulatory, and business objectives.

• Designing for Global Audiences: Adapting designs to meet the diverse needs and expectations of a global user base, considering cultural nuances and varying technical infrastructures.

• Rapid Iteration in a Startup Environment: Maintaining design quality and consistency while adapting quickly to evolving product roadmaps and market demands.

• Integrating Complex Financial Workflows: Simplifying intricate financial processes (payments, FX, reconciliation) into intuitive and user-friendly interfaces.

Learning & Development Opportunities:

• Specialized Design Training: Access to courses or workshops focused on advanced interaction design, UX research techniques, or specific financial UX challenges.

• Industry Conferences: Opportunities to attend relevant design and fintech conferences to stay abreast of industry trends and network with peers.

• Mentorship: Potential for mentorship from senior design leaders within Sokin or through external professional networks.

• Exposure to Cutting-Edge Technology: Working with modern design tools and contributing to a platform at the forefront of financial technology innovation.

📝 Enhancement Note: The challenges inherent in this role also present significant opportunities for professional growth and skill development, particularly in areas critical to the fintech industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance user needs with conflicting business requirements. How did you approach it, and what was the outcome?" (Focus on your problem-solving process, negotiation skills, and ability to advocate for the user while understanding business constraints.)

• "How would you approach designing a new feature for a global B2B payment platform, considering users from different regions and technical backgrounds?" (Demonstrate your understanding of user research, localization, and inclusive design principles.)

Company & Culture Questions:

• "What interests you most about Sokin's mission to simplify global business payments?" (Showcase your research and passion for the company's vision.)

• "How do you see your design philosophy aligning with Sokin's culture of agility and collaboration?" (Connect your working style to the company's values.)

Portfolio Presentation Strategy:

• Structure: Begin with a high-level overview of your portfolio and then dive into 1-2 key case studies that best represent your skills for this role.

• Narrative: Tell a compelling story for each case study: the problem, your specific role and contributions, your design process, the solutions you developed, and the measurable impact.

• Visuals: Use clear, concise visuals (wireframes, prototypes, final screens) to illustrate your points. Ensure your Figma work is easily understandable.

• Engagement: Be prepared to answer detailed questions about your decisions, trade-offs, and the rationale behind your design choices.

📝 Enhancement Note: Be ready to discuss your experience with financial technology or complex B2B applications. Emphasize your ability to translate complex requirements into intuitive user experiences.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the Sokin careers portal link provided.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating strong interaction design, user-centered processes, and Figma proficiency. Tailor your case studies to highlight relevant experiences, ideally in complex applications or B2B environments.

• Resume Optimization: Update your resume to clearly articulate your 4-6 years of UX/Product Design experience, focusing on achievements and responsibilities directly related to interaction design, user research, prototyping, and cross-functional collaboration. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, discussing your portfolio case studies, and preparing for potential design challenges. Research Sokin's product and mission thoroughly.

• Company Research: Understand Sokin's business model, target market, and competitive landscape within the fintech industry. Be prepared to discuss how your design skills can contribute to their specific goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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