Product Designer: Conversational Experiences

📍 Job Overview

Job Title: Product Designer: Conversational Experiences

Company: Felix Technologies, Inc.

Location: Colombia

Job Type: FULL_TIME

Category: Product Design / UX / Conversational AI

Date Posted: 2026-02-13T16:00:36

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote / Hybrid (with office presence preferred if local)

🚀 Role Summary

• Design and execute innovative user experiences for conversational interfaces, focusing on AI-powered chatbots and messaging platforms like WhatsApp.

• Collaborate closely with product managers, engineers, and researchers to define and deliver end-to-end product experiences with a strong emphasis on user empathy and cultural understanding.

• Leverage advanced design tools, including Figma and AI-powered design assistants, to rapidly prototype, iterate, and validate design concepts.

• Contribute to the evolution and maintenance of robust design systems to ensure a cohesive and high-quality user experience across the entire product portfolio.

• Play a key role in shaping the design team's culture, influencing workflows, and participating in talent acquisition.

📝 Enhancement Note: This role is specifically tailored for a Product Designer with a strong focus on conversational AI and user experience within the fintech sector. The emphasis on WhatsApp as a primary platform and the integration of AI tools highlights a modern approach to product development. The "remote/hybrid" nature, with a preference for hybrid if local, suggests a flexible but collaborative work environment.

📈 Primary Responsibilities

• Lead the design and execution of new products and user experiences for Felix's core conversational AI offerings.

• Partner with the lead product designer to refine and enhance conversational experiences across WhatsApp and emerging digital platforms (mobile, web).

• Conduct qualitative user research and user testing to validate design decisions and gather actionable insights.

• Collaborate cross-functionally with Product Management, Engineering, Data Analysts, and Support teams to align on product strategy and user experience goals.

• Ensure consistency and quality in user experience across Felix's entire product suite by working with other designers.

• Drive visual and interaction design innovation, contributing to the design system and broader documentation efforts.

• Own the end-to-end product design process, managing multiple assignments, presenting work to stakeholders, and delivering creative solutions under deadline pressure.

• Actively participate in shaping the design team's culture, contributing to hiring processes, and fostering a collaborative environment.

📝 Enhancement Note: The responsibilities emphasize a hands-on role with significant ownership, requiring a blend of strategic thinking, detailed execution, and cross-functional collaboration. The core focus on conversational AI and user-centric design within a fast-paced fintech environment is a key differentiator.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Design, Human-Computer Interaction (HCI), UX/UI, or a related field is implied through experience requirements.

Experience: Minimum of 4+ years of consumer product design experience, with a proven track record of leading mobile projects end-to-end.

Required Skills:

• 4+ years of consumer product design experience.

• Native or near-native fluency in Spanish and advanced proficiency in English, with excellent communication skills for professional settings.

• High proficiency in Figma, including its collaborative features, prototyping, and plugin ecosystem.

• Demonstrated experience and comfort using AI-powered tools (e.g., v0, Cursor, Claude Code, LLMs) to accelerate design workflows, prototype UI, iterate on components, and generate content.

• Experience collaborating with Product Management and Engineering teams to influence product requirements through design.

• Proven experience contributing to, or establishing, design systems and component libraries.

• Strong mobile design experience, including leading at least two end-to-end mobile projects.

• Excellent communication and presentation skills, capable of articulating design decisions and problem-solving approaches to both design and non-design stakeholders.

• Experience validating design concepts through user research, prototyping (low and high-fidelity), and user testing.

• Ability to balance detailed pixel-perfect design with high-level conceptual thinking and strategic product vision.

• Self-driven and thrives in a fast-paced, dynamic environment.

Preferred Skills:

• Experience designing specifically for modern conversational AI product experiences.

• Familiarity with or experience in the fintech industry, particularly remittances or cross-border payments.

• Experience working within an agile development environment.

• Understanding of blockchain and stablecoin technologies as they relate to financial products.

📝 Enhancement Note: The emphasis on Spanish fluency, AI tool integration, and conversational AI/UX is critical. The requirement for a strong portfolio with demonstrable problem-solving skills is a key qualifier for this role, distinguishing it from more general UX/UI positions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of problem-solving skills through end-to-end design case studies, demonstrating a clear understanding of user needs and business objectives.

• Examples of conversational design flows and interactions, particularly for chat-based or AI-driven products.

• Demonstrations of contributions to design systems, component libraries, or style guides, highlighting consistency and scalability.

• Prototypes (low and high-fidelity) illustrating user journeys and interaction design.

• Evidence of user research, testing, and how feedback was incorporated into design iterations.

Process Documentation:

• Examples of how user research findings are translated into design requirements and product strategy.

• Workflow diagrams or explanations of how designs are iterated upon based on feedback and testing.

• Documentation of contributions to design systems, including component specifications and usage guidelines.

• Case studies detailing the process for launching mobile products end-to-end.

📝 Enhancement Note: The portfolio must strongly emphasize conversational design, AI integration, and the ability to manage projects from concept to execution. Demonstrating a systematic approach to design, research, and collaboration is paramount.

💵 Compensation & Benefits

Salary Range:

Given the location in Colombia, the experience level (Mid-Level, 4+ years), and the remote/hybrid nature, a competitive salary in USD or equivalent local currency would be expected. Based on industry benchmarks for product designers with this expertise in Latin America and for remote roles, a range of $50,000 - $80,000 USD annually is a reasonable estimate. This range can fluctuate based on specific qualifications, the candidate's location within Colombia, and the company's compensation philosophy.

Benefits:

• Competitive salary

• Initial stock options grant

• Annual performance bonus

• Health, dental, and vision plans

• Remote work environment (with potential for hybrid model if local)

• Continuous learning opportunities

• Unlimited Paid Time Off (PTO)

• Paid parental leave

Working Hours:

• Approximately 40 hours per week, aligning with full-time employment.

• The remote nature offers flexibility, but core working hours may be expected to facilitate collaboration with teams in different time zones (e.g., US, Spain).

📝 Enhancement Note: The salary estimate is based on general market data for remote product designers with 4+ years of experience in emerging tech hubs and fintech, adjusted for the specified location. The benefits package is comprehensive, reflecting a growth-stage tech company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech, focusing on remittances and financial services for Latin immigrants in the U.S.

Company Size: Hyper-growth Series B company, backed by significant funding. This indicates a dynamic, fast-paced environment with potential for rapid scaling and evolving processes.

Founded: Félix was founded with a mission to build the financial ecosystem for Latin immigrants, starting with remittances. This foundational mission drives a strong sense of purpose.

Team Structure:

• The Product Design team is described as "small but mighty," focused on building a world-class UX function.

• Designers collaborate closely with Product Managers, Engineers, Researchers, and Data Analysts.

• There's an emphasis on cross-functional collaboration to ensure cohesive user experiences across the product portfolio.

Methodology:

• Data-Driven Design: User research, user testing, and data analysis are integral to validating design decisions.

• Experimentation Spirit: The company culture encourages a "bias for action" and a true experimentation spirit to drive progress quickly.

• Agile & Iterative: The role involves owning the end-to-end process, implying iterative development and continuous improvement.

• AI Integration: A forward-thinking approach that embraces AI as a tool to enhance design processes and outcomes.

Company Website: https://felixpago.com/

📝 Enhancement Note: Félix fosters a high-performance culture driven by a mission-oriented approach. The emphasis on action, experimentation, and using cutting-edge technology like AI is central to their identity. The collaborative and growing nature of the design team suggests opportunities for influence and impact.

📈 Career & Growth Analysis

Operations Career Level: This role is for a Mid-Level Product Designer, indicated by the 4+ years of experience requirement. It involves significant hands-on design work, user research, and collaboration, with potential to influence team processes and culture.

Reporting Structure: The designer will partner closely with the lead product designer and report into a design lead or product leadership. They will work closely with Product Managers and Engineering teams.

Operations Impact: The Product Designer directly impacts the usability, accessibility, and effectiveness of Felix's financial products. By creating intuitive and culturally relevant conversational experiences, they drive user adoption, engagement, and retention, which are critical for growth and achieving the company's mission. Their work directly contributes to making remittances faster, more affordable, and accessible.

Growth Opportunities:

• Skill Specialization: Deepen expertise in conversational AI design, UX research, and AI-assisted design workflows.

• Leadership Potential: Grow into a Senior Product Designer role, mentor junior designers, and take ownership of larger product initiatives.

• Cross-Functional Exposure: Gain experience working across various product verticals and collaborating with different departments within a fast-growing fintech company.

• Team Influence: Contribute to defining design processes, standards, and the overall design culture as the team expands.

• Industry Expertise: Develop specialized knowledge in fintech, remittances, and serving underserved communities.

📝 Enhancement Note: The role offers significant growth potential within a rapidly scaling fintech company. The emphasis on AI and conversational design positions the designer for future industry trends, while the "mission-driven" aspect provides intrinsic motivation and impact.

🌐 Work Environment

Office Type: While the company has offices in Miami and Mexico City, this position is primarily remote. The company expresses a desire for a hybrid model if the employee is local to an office, suggesting a flexible approach that values in-person collaboration when feasible.

Office Location(s): Offices are located in Miami, USA, and Mexico City, Mexico. The primary work location for this role is remote, with the derived location being Colombia.

Workspace Context:

• Remote Flexibility: Primarily a remote role, offering flexibility in work location.

• Collaborative Culture: Despite being remote, the culture emphasizes collaboration, continuous learning, and a "bias for action."

• Technology-Rich: The role requires proficiency with modern design tools like Figma and embraces AI-powered design assistants, indicating a technologically advanced workspace.

• Mission-Driven: The work environment is fueled by a strong sense of purpose, serving the Latin immigrant community.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week) are expected.

• Flexibility is inherent in a remote role, but coordination with teams in different time zones (US, Spain) may require some adjustment to ensure effective collaboration.

📝 Enhancement Note: The environment is characterized by high expectations, rapid pace, and a strong emphasis on collaboration and innovation, even within a remote setting. The company's desire for a hybrid model if local suggests they value in-person interaction for team building and idea generation.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A recruiter or hiring manager will review the application, focusing heavily on the portfolio link and required experience.

2. Portfolio Review & Design Challenge: Candidates will likely present their portfolio, discussing their process, problem-solving approach, and specific project outcomes. A design challenge, potentially focused on conversational UX or a specific problem Felix faces, may be assigned.

3. Cross-Functional Interviews: Interviews with Product Managers, Engineers, and potentially other designers to assess collaboration skills, technical understanding, and cultural fit.

4. Leadership Interview: A final interview with senior leadership (e.g., Head of Product, CTO, CEO) to discuss strategic thinking, alignment with company mission, and long-term potential.

Portfolio Review Tips:

• Highlight Conversational AI: Showcase specific projects demonstrating your expertise in designing chat interfaces, AI-driven interactions, and user flows within messaging platforms.

• Demonstrate AI Tool Proficiency: Clearly explain how you've used AI tools (v0, Cursor, Claude Code, LLMs) to enhance your design process, iterate faster, or solve specific problems.

• Showcase End-to-End Process: For each case study, detail your journey from problem definition, research, ideation, prototyping, user testing, to final implementation and impact.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., increased engagement, conversion rates, task completion success, reduced error rates).

• Spanish Fluency: Be prepared to discuss projects or ideas in Spanish, especially if your portfolio examples are relevant to the Latin American market.

• Design System Contributions: Clearly articulate your role in developing or maintaining design systems and how they facilitated efficient and consistent design across products.

Challenge Preparation:

• Understand the User: Research the target demographic (Latin immigrants in the U.S.) and their financial needs, challenges, and cultural nuances.

• WhatsApp UX: Familiarize yourself with best practices and common patterns for designing within the WhatsApp interface.

• AI Ethics & UX: Consider how to design AI-driven conversational experiences that are trustworthy, transparent, and user-friendly.

• Fintech Considerations: Be aware of the specific constraints and opportunities in designing financial products (security, trust, regulatory compliance, ease of use).

📝 Enhancement Note: The interview process will heavily weigh the portfolio and practical design skills, especially in conversational AI and AI tool usage. Candidates should be prepared to articulate their thought process, demonstrate collaboration, and show how their work drives tangible business and user outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool. Proficiency in its advanced features, collaborative capabilities, and plugin ecosystem is essential.

• AI-Powered Design Tools: Explicitly mentioned are tools like v0, Cursor, Claude Code, and general LLMs. Candidates must demonstrate comfort and practical application of these tools for rapid prototyping, code generation, content iteration, and exploring conversational flows.

Analytics & Reporting:

• While not explicitly listed, a Product Designer at Felix would likely interact with:
  • Product Analytics Platforms: (e.g., Mixpanel, Amplitude, Google Analytics) to understand user behavior and track feature adoption.
  • Data Visualization Tools: (e.g., Tableau, Looker) to interpret data insights and present findings.

CRM & Automation:

• Not directly used by the designer but would be part of the broader product ecosystem. The design work would aim to improve user interactions within CRM-managed customer journeys.

📝 Enhancement Note: Proficiency in Figma is a hard requirement. The explicit mention of AI design tools indicates a forward-thinking approach and a need for candidates who are early adopters and practical users of such technologies.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to empowering Latin immigrants through financial services. This translates to a focus on user needs and impact.

• Bias for Action & Urgency: A culture that prioritizes getting things done quickly and efficiently, with a focus on execution.

• Experimentation Spirit: Encouragement to try new approaches, take calculated risks, and learn from outcomes.

• Ownership & Accountability: Team members are expected to act as owners and take responsibility for their work and its impact.

• Radical Transparency & Constructive Feedback: Open communication and a willingness to give and receive feedback for continuous improvement.

• Excellence & Craftsmanship: A dedication to producing high-quality work and pushing design boundaries.

Collaboration Style:

• Cross-Functional Integration: Designers work intimately with Product, Engineering, Research, and Data teams.

• Remote Collaboration: Utilizing digital tools effectively to maintain strong communication and collaboration across geographically distributed teams.

• Feedback-Oriented: Openness to feedback from peers and stakeholders to refine designs and processes.

• Community Building: A desire to foster a sense of community within the design team, even in a remote setting.

📝 Enhancement Note: The team culture is a blend of high-performance, mission-driven purpose, and a modern, experimental approach to product development. Candidates should be comfortable with fast iteration, direct feedback, and working collaboratively across disciplines.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Scaling: Navigating the complexities of a hyper-growth environment where processes and team structures are constantly evolving.

• Conversational AI Design Complexity: Designing intuitive and effective user experiences for AI-powered chat interfaces, which present unique interaction design challenges.

• Balancing Speed and Quality: Delivering high-quality designs rapidly in a fast-paced fintech environment.

• Cross-Time Zone Collaboration: Effectively coordinating with teams in different time zones (US, Spain) to ensure seamless communication and project flow.

• Serving an Underserved Community: Designing for a specific demographic with unique cultural and financial needs requires deep empathy and nuanced understanding.

Learning & Development Opportunities:

• Specialization in Conversational AI & Fintech UX: Become a leader in designing for cutting-edge AI products within the financial services sector.

• AI Tool Mastery: Deepen expertise in leveraging AI to augment creative and design workflows.

• Design System Development: Grow skills in building and scaling comprehensive design systems for complex product portfolios.

• Leadership & Mentorship: Opportunities to mentor junior designers and influence the future of the design team.

• Impactful Mission: Contribute to a product that has a significant positive social impact by serving an underserved community.

📝 Enhancement Note: The role offers significant opportunities for professional development in high-demand areas like conversational AI and AI-assisted design, coupled with the satisfaction of contributing to a meaningful mission.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you designed a conversational experience. What were the key challenges, and how did you overcome them?" (Focus on AI tools, user research, and WhatsApp UX principles).

• "How have you used AI tools to accelerate your design process? Can you give a specific example of how it improved your outcome?" (Be ready to discuss specific tools and tangible benefits).

• "Describe a situation where you had to influence product requirements through design. What was your approach, and what was the result?" (Highlight collaboration with PM/Eng and data-driven decision-making).

• "Walk me through your portfolio, focusing on a project where you demonstrated end-to-end ownership from concept to launch for a mobile product." (Be prepared to discuss user research, prototyping, and trade-offs).

Company & Culture Questions:

• "What excites you about Felix's mission and our focus on remittances for Latin immigrants?" (Show genuine interest and alignment with the company's purpose).

• "How do you approach collaboration in a remote or hybrid environment, especially with international teams?" (Emphasize communication strategies and tool usage).

• "How do you stay updated on the latest trends in AI and conversational design?" (Demonstrate continuous learning).

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Problem -> Research -> Ideation -> Solution -> Impact.

• Narrative: Tell a compelling story for each case study, focusing on the "why" behind your decisions.

• AI Integration: Clearly articulate how AI tools were used in your workflow and the specific benefits they provided (e.g., faster iteration, better exploration).

• Visuals: Use clear, high-fidelity mockups and prototypes. Include short video clips of interactive prototypes if possible.

• Metrics: Quantify your impact with data wherever available. If direct metrics aren't available, discuss expected outcomes or user feedback.

• Spanish Context: If applicable, be ready to discuss relevant projects in Spanish or highlight how your designs considered cultural nuances.

📝 Enhancement Note: Prepare to articulate your process, especially concerning AI tools and conversational design, in detail. The interview will assess not only your design skills but also your ability to collaborate, problem-solve, and align with Felix's mission and culture.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on jobs.gem.com.

• Portfolio Customization: Ensure your portfolio prominently features projects related to conversational AI, mobile design, and ideally, fintech. Clearly highlight your use of AI design tools and your Spanish language proficiency.

• Resume Optimization: Tailor your resume to emphasize your 4+ years of consumer product design experience, specific skills in Figma, AI tool usage, and your experience with user research and design systems. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, problem-solving methodology, and the impact of your work, especially for conversational and AI-driven experiences. Prepare to discuss your portfolio in depth.

• Company Research: Thoroughly research Felix Technologies, Inc., its mission, its products (especially the WhatsApp chatbot), and its target market. Understand the challenges faced by Latin immigrants in the U.S. and how Felix aims to solve them.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.