Product Designer B2C H/F

📍 Job Overview

Job Title: Product Designer B2C H/F
Company: NEXTON
Location: Paris, Île-de-France, France
Job Type: Full-time
Category: Product Design / UX/UI Design
Date Posted: 2025-12-19
Experience Level: 5-10 Years
Remote Status: On-site

🚀 Role Summary

• Drive the strategic thinking and visual implementation of conversion funnels to enhance purchasing journey performance and fluidity.
• Apply UX/UI expertise with a strong focus on Return on Investment (ROI) to optimize existing acquisition funnels and develop new ones.
• Collaborate closely with Product Owners and Developers in an Agile environment to iterate on user acquisition and conversion strategies.
• Utilize data analysis from user journeys (bounce rates, drop-offs, conversion rates) to formulate hypotheses, propose A/B tests, and create high-performing wireframes and prototypes.

📝 Enhancement Note: This role is specifically focused on B2C Product Design with a clear emphasis on conversion optimization and ROI, indicating a strong connection to revenue-generating activities within the digital product lifecycle. The "H/F" designation signifies that the role is open to all genders in French job postings.

📈 Primary Responsibilities

• Conduct targeted workshops and audits (heuristic analysis, competitive benchmarking) to identify friction points within conversion funnels.
• Develop user-centric solutions by understanding prospect psychological barriers and needs to streamline the path to purchase.
• Design intuitive purchasing journeys through UX methods such as experience mapping and card sorting.
• Create engaging and reassuring visual interfaces from Low-Fidelity to High-Fidelity, adhering to the Design System and leveraging expertise in graphic design software to maximize conversion.
• Implement and test dynamic prototypes to validate design choices and ensure optimal user flow.
• Analyze conversion data to inform hypothesis generation and propose relevant A/B tests for continuous improvement.
• Collaborate effectively within an Agile framework with Product Owners, business stakeholders, and developers.

📝 Enhancement Note: The responsibilities highlight a blend of strategic UX/UI thinking, hands-on design execution, data-driven hypothesis formulation, and cross-functional collaboration, all geared towards direct impact on conversion rates and business objectives.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, or a related field would be typical for this level of experience.
Experience: Minimum of 4 years of experience as a UX/UI Designer, with proven application on various projects, demonstrating a strong understanding of "Design Thinking."

Required Skills:

• Proficiency in UX and UI methodologies.
• Expertise in "Design Thinking" principles and application.
• At least 4 years of practical experience in UX/UI design.
• Strong command of interface design tools: Figma.
• Proficiency with the Adobe Suite.
• Excellent communication and collaboration skills.
• Experience working in an Agile environment.
• Ability to analyze user journey data (bounce rates, drop-offs, conversion rates).
• Skill in developing wireframes and performing heuristic analysis.
• Experience with prototyping and A/B testing.

Preferred Skills:

• Experience in B2C product design specifically focused on conversion optimization.
• Familiarity with developing and adhering to Design Systems.
• Knowledge of market trends, design tendencies, and technological advancements.
• Experience with user journey mapping and card sorting exercises.
• Understanding of psychological principles relevant to consumer behavior and conversion.

📝 Enhancement Note: The requirement for 4+ years of experience and specific tool proficiency (Figma, Adobe Suite) suggests a mid-to-senior level role. The emphasis on "Design Thinking" and Agile collaboration indicates a need for a candidate who can integrate seamlessly into existing development workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing at least 4 years of UX/UI design work, with a strong emphasis on B2C products.
• Case studies demonstrating the process of identifying conversion friction points and implementing solutions that led to measurable improvements (e.g., increased conversion rates, reduced drop-off).
• Examples of wireframes, prototypes, and final visual designs that highlight problem-solving and user-centric design principles.
• Evidence of working within an Agile development cycle and collaborating with cross-functional teams.

Process Documentation:

• Demonstrated ability to document design processes, including user research, ideation, wireframing, prototyping, and user testing.
• Examples of how data analysis and A/B testing results were used to inform design decisions and iterate on solutions.
• Experience in applying UX methodologies like heuristic analysis, competitive benchmarking, and user journey mapping in a structured manner.

📝 Enhancement Note: Candidates are expected to present tangible evidence of their design process and its impact on conversion metrics. The portfolio should clearly articulate the "why" behind design decisions and quantify the results achieved.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Product Designer with 5-10 years of experience in Paris, France, the estimated annual salary range is €50,000 - €70,000. This estimate considers the cost of living in Paris, the specialized nature of conversion-focused design, and the company's profile as a digital consulting firm working with large clients.

Benefits:

• Dynamic Communities: Access to internal communities for knowledge sharing and professional networking.
• Meet Ups: Opportunities to attend internal or external meetups for skill development and industry insights.
• Training: Access to various training programs to foster continuous learning and career advancement.
• Sporting Events: Participation in athletic activities and events for employee well-being.
• Sustainable Mobility Package: Support for eco-friendly commuting options.
• Latest Generation Phone: Provision of a modern mobile device for professional use.

Working Hours: 40 hours per week, typical for a full-time position in France, with an Agile work environment that may offer some flexibility.

📝 Enhancement Note: Salary is estimated based on French market rates for experienced designers in Paris, considering the specific focus on conversion optimization. The benefits package emphasizes professional development, employee well-being, and modern work amenities.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Transformation Consulting / IT Services (ESN) and Digital Agency blend. NEXTON operates at the intersection of consulting, creative agency, and IT services, serving major clients in sectors like finance, telecommunications, and transportation. This implies a fast-paced, client-focused, and innovation-driven environment.
Company Size: Over 450 experts. This indicates a medium-to-large sized company, offering structured career paths and a diverse range of projects while maintaining a collaborative culture.
Founded: 2011. Established enough to have a solid track record and established methodologies, yet dynamic and growing.

Team Structure:

• The Product Designer will likely be part of a project-based team, working closely with Product Owners, Scrum Masters, and Developers within an Agile framework.
• There might be a dedicated Design or UX/UI team within NEXTON, allowing for peer support and specialized knowledge sharing, though the posting emphasizes client-facing project work.
• Reporting structure will likely involve a Project Lead or a Design Manager, with direct collaboration with client stakeholders.

Methodology:

• Agile methodologies are central, with a focus on iterative development, continuous feedback, and cross-functional collaboration.
• Data-driven decision-making is a core component, utilizing analytics, A/B testing, and user feedback to guide design strategy and optimization.
• A strong emphasis on UX/UI best practices, Design Thinking, and creating visually compelling interfaces that drive conversion.

Company Website: https://www.nexton.com/

📝 Enhancement Note: NEXTON positions itself as a hybrid entity, offering the strategic depth of consulting with the creative execution of an agency. This suggests an environment where design is directly tied to business outcomes and client success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Product Designer with 4+ years of experience, focusing on B2C conversion. This is a mid-level to senior individual contributor role within the design function. The impact is directly on client conversion metrics and digital product performance, making it a critical, revenue-influencing position.
Reporting Structure: The designer will report to a Project Manager or a Design Lead within NEXTON, while working day-to-day within client-specific Agile teams alongside Product Owners and Developers. This involves reporting on project progress and design impact to both internal NEXTON management and client stakeholders.
Operations Impact: The role's primary impact is on increasing conversion rates, improving user acquisition funnels, and enhancing customer purchasing journeys for B2C clients. This directly contributes to client revenue growth and client satisfaction, making it a key driver of business success for NEXTON's clients.

Growth Opportunities:

• Specialization: Deepen expertise in conversion optimization, A/B testing strategies, and user psychology for B2C products.
• Leadership: Transition into a Senior Product Designer role, mentoring junior designers, or potentially moving into a Design Lead or Product Management role.
• Skill Development: Access to NEXTON's training programs and communities to broaden skills (e.g., advanced analytics, product strategy, new design tools).
• Client Exposure: Work with a diverse range of large-scale B2C clients, gaining broad industry experience and portfolio diversification.

📝 Enhancement Note: The growth path emphasizes both deepening design expertise in a critical area (conversion) and potential lateral or upward movement into leadership or product strategy roles, leveraging the consulting environment.

🌐 Work Environment

Office Type: On-site in Paris. The description implies a professional office environment where collaboration and client interaction are key.
Office Location(s): Paris, France. This offers access to a major European business hub with good public transportation links.
Workspace Context:

• Collaborative: The role demands close collaboration with Product Owners, Developers, and potentially client stakeholders, suggesting an open and interactive workspace.
• Tool-Rich: Access to industry-standard design and collaboration tools (Figma, Adobe Suite, Agile project management tools) will be provided.
• Client-Focused: The environment is geared towards delivering client projects, so the workspace will support client presentations and feedback sessions.

Work Schedule: Standard 40-hour work week, typical for France. While Agile environments can sometimes have flexible aspects, the on-site nature suggests a structured daily presence. The focus on continuous improvement and data analysis may require proactive time management.

📝 Enhancement Note: The on-site requirement in Paris suggests a traditional office setting within a dynamic consulting firm, emphasizing collaboration and client-facing activities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of CV and portfolio to assess experience, skills, and alignment with the role's requirements, particularly the focus on conversion optimization.
• Technical Interview: Likely includes a discussion of UX/UI methodologies, design thinking, and a deep dive into portfolio case studies, focusing on problem-solving, process, and results. Expect questions on heuristic analysis, A/B testing rationale, and data interpretation.
• Practical Exercise/Case Study: Potential for a design challenge or a case study presentation to evaluate problem-solving skills, design approach, and ability to articulate design decisions. This might involve analyzing a conversion funnel and proposing improvements.
• Team/Cultural Fit Interview: Discussion with potential team members (Product Owners, Developers) and hiring managers to assess collaboration style, communication skills, and alignment with NEXTON's values and Agile culture.

Portfolio Review Tips:

• Conversion Focus: Clearly highlight projects where you directly impacted conversion rates or improved user acquisition funnels. Quantify results with data whenever possible (e.g., "Increased conversion by X%", "Reduced drop-off at step Y by Z%").
• Process Explanation: Detail your design process for each case study, explaining your rationale for using specific UX methods (e.g., why heuristic analysis, how you mapped the user journey, the hypothesis behind A/B tests).
• Tool Proficiency: Showcase your mastery of Figma and Adobe Suite through examples of complex UI elements, interactive prototypes, or well-structured Design Systems.
• Collaboration: Include examples of how you worked with Product Owners and Developers, demonstrating your ability to integrate design into an Agile workflow.

Challenge Preparation:

• Familiarize yourself with common B2C conversion funnels (e.g., e-commerce checkout, lead generation forms, SaaS sign-ups).
• Practice articulating your design decisions and their business impact concisely, as if presenting to stakeholders.
• Be prepared to discuss how you would approach analyzing a problematic conversion funnel and what initial steps you would take.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to translate design skills into measurable business outcomes, specifically conversion rates, making the portfolio the most critical element.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for interface design, wireframing, prototyping, and collaboration. Proficiency in creating interactive prototypes and managing design systems is key.
• Adobe Suite: Likely includes Photoshop and Illustrator for asset creation, image editing, and visual design tasks.
• Prototyping Tools: While Figma offers robust prototyping, experience with other tools like Adobe XD or InVision might be beneficial.

Analytics & Reporting:

• Web Analytics Tools: Familiarity with tools like Google Analytics, Adobe Analytics, or similar platforms to track user behavior, conversion rates, bounce rates, and drop-off points.
• A/B Testing Platforms: Experience with tools like Optimizely, VWO, or Google Optimize for designing and implementing A/B tests.

CRM & Automation:

• While not directly a CRM role, understanding how design impacts lead generation and customer data within CRM systems (like Salesforce, HubSpot) is advantageous.
• Familiarity with how design integrates into marketing automation workflows can be a plus.

📝 Enhancement Note: The emphasis on Figma and Adobe Suite highlights the need for strong UI design skills. Crucially, experience with analytics and A/B testing tools is vital for demonstrating ROI and driving conversion optimization.

👥 Team Culture & Values

Operations Values:

• Client Focus: A strong commitment to delivering value and achieving success for clients, reflected in the emphasis on ROI and conversion.
• Agility & Adaptability: Embracing iterative processes, quick feedback loops, and the ability to adapt to changing project requirements.
• Innovation & Excellence: Striving for creative solutions and high-quality design that push boundaries and set new standards.
• Collaboration & Teamwork: Valuing open communication, mutual support, and collective problem-solving across disciplines.
• Data-Driven Approach: Using data and analytics to inform decisions, measure impact, and continuously improve outcomes.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with Product Owners, Developers, and potentially business analysts or marketing teams.
• Iterative Feedback: Actively seeking and providing constructive feedback within sprints and project cycles.
• Knowledge Sharing: Participating in communities of practice, meetups, and internal training to share insights and learn from peers.

📝 Enhancement Note: The culture values a blend of client success, agile execution, and continuous improvement, with collaboration and data at its core. Designers are expected to be proactive team members who contribute to both the creative and strategic aspects of a project.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing UX & Conversion: Effectively balancing user experience goals with strict conversion rate targets, which can sometimes create design tensions.
• Data Interpretation: Translating complex analytics and A/B test results into actionable design insights and solutions.
• Client Stakeholder Management: Navigating diverse client expectations and feedback, ensuring designs align with both user needs and business objectives.
• Keeping Pace with Trends: Continuously updating knowledge of rapidly evolving design trends, technologies, and user behavior patterns in the B2C space.

Learning & Development Opportunities:

• Specialized Training: Access to advanced courses on conversion rate optimization (CRO), user psychology, behavioral economics, and advanced analytics.
• Industry Events: Opportunities to attend design conferences, UX/UI workshops, and events focused on digital product growth.
• Mentorship: Guidance from senior designers or product leaders within NEXTON's network.
• Portfolio Expansion: Working on a variety of high-impact B2C projects for major clients, significantly enhancing one's professional portfolio.

📝 Enhancement Note: The challenges are tied to the specific demands of conversion-focused product design, requiring a strategic mindset and strong analytical skills. Growth opportunities are well-defined, focusing on specialization and leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly improve a B2C conversion funnel. What was your process, and what were the results?" (Focus on data analysis, hypothesis, A/B testing, and quantifiable outcomes.)
• "How do you balance user needs with business objectives (like conversion rates) when making design decisions?" (Prepare to discuss trade-offs, user-centricity, and ROI justification.)
• "Walk us through your process for identifying friction points in a user journey and designing solutions to address them." (Be ready to explain your UX methodologies, wireframing, and prototyping steps.)

Company & Culture Questions:

• "What interests you about NEXTON's hybrid consulting/agency model?" (Research their client list and project types.)
• "How do you approach collaboration within an Agile team, especially with Product Owners and Developers?" (Emphasize communication, feedback loops, and shared ownership.)
• "How do you stay updated on design trends and technological advancements?" (Showcase your continuous learning habits.)

Portfolio Presentation Strategy:

• Quantify Everything: For each case study, start with the business problem and the key metrics you aimed to improve. Clearly state the quantifiable results achieved.
• Tell a Story: Structure your case studies as narratives: the challenge, your approach (research, ideation, design), the solution, and the outcome. Use visuals effectively.
• Highlight Process: Detail your methodology, showing how you used UX tools, conducted analysis, and made design decisions based on data and user insights.
• Focus on B2C Conversion: Emphasize projects that directly relate to optimizing B2C purchasing journeys, lead generation, or customer acquisition funnels.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a data-driven approach and a clear understanding of how design directly translates to business impact, particularly conversion rates. The portfolio is the primary tool for showcasing this.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application via the provided SmartRecruiters link, ensuring your CV and portfolio are attached.
• Portfolio Customization: Tailor your portfolio to highlight at least two strong B2C conversion optimization case studies. Clearly articulate the problem, your process (user research, data analysis, wireframing, A/B testing), and the quantifiable results achieved (e.g., increase in conversion rate, reduction in drop-off).
• Resume Optimization: Ensure your resume prominently features keywords like "Product Design," "UX/UI," "Conversion Optimization," "Figma," "Adobe Suite," "Agile," "A/B Testing," and "Data Analysis." Quantify achievements where possible.
• Interview Preparation: Practice presenting your portfolio case studies, focusing on clear articulation of your design process, problem-solving skills, and the business impact of your work. Be ready to discuss your understanding of "Design Thinking" and Agile methodologies.
• Company Research: Familiarize yourself with NEXTON's services, their client portfolio (especially B2C examples if available), and their stated values. Understand their positioning as a blend of consulting, agency, and ESN.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---