Product Designer

📍 Job Overview

Job Title: Product Designer
Company: Veikkaus Oy
Location: Helsinki, Finland
Job Type: Full time
Category: Product Design / UX/UI Design
Date Posted: October 20, 2025
Experience Level: Mid-Level (estimated 2-5 years)
Remote Status: Hybrid

🚀 Role Summary

• Drive innovative UI and UX design for a diverse portfolio of gaming products, including lottery, electronic instants, casino games, and sports betting.
• Develop and maintain comprehensive design systems and guidelines to ensure a consistent and high-quality user experience across all platforms.
• Conduct rigorous user research and usability testing to gather actionable insights for continuous product improvement and feature enhancement.
• Collaborate closely with multidisciplinary teams, including developers and product managers, within an agile framework to deliver exceptional digital products.
• Contribute to the productization and strategic development of Veikkaus' offerings, with a focus on meeting player and operator needs for both domestic and international markets.

📝 Enhancement Note: The role is explicitly for a Product Designer focusing on UI/UX within the gaming industry. The emphasis on "product centric design" and "productization" suggests a strong focus on the end-to-end product lifecycle. The requirement for understanding web programming languages and communication with developers indicates a need for a designer who can bridge the gap between design and technical implementation, a common trait in product-focused design roles.

📈 Primary Responsibilities

• Design intuitive, user-friendly, and visually compelling user interfaces (UI) and user experiences (UX) for both player-facing applications and back-office solutions, ensuring a cohesive brand identity and consistent look-and-feel.
• Create detailed wireframes, interactive prototypes, and high-fidelity mockups to effectively communicate design concepts, user flows, and interaction models to stakeholders and development teams.
• Lead and execute user research initiatives, including questionnaires, observations, and qualitative studies, to deeply understand user needs, pain points, and behaviors.
• Plan and conduct usability testing sessions to validate design decisions, gather user feedback, and iteratively refine product designs based on observed user interactions and performance metrics.
• Analyze customer feedback, usage data, market trends, and competitive intelligence (especially in pari-mutuel sports betting) to identify opportunities for product innovation and enhancement.
• Collaborate with product managers, developers, and other stakeholders in an agile environment to translate product requirements and business goals into effective design solutions.
• Maintain and evolve design systems, ensuring adherence to established guidelines for typography, color, iconography, and component usage across the Veikkaus product portfolio.
• Contribute to the documentation of design processes, specifications, and best practices using corporate standard Microsoft Office tools.

📝 Enhancement Note: The responsibilities highlight a blend of strategic and tactical design work. The mention of "competitive intelligence gathering of pari-mutuel sports betting vendors" suggests a proactive approach to market analysis that informs design strategy, beyond just user feedback. The need for designing on "multiple platforms" (web, mobile, embedded) indicates a broad scope of work.

🎓 Skills & Qualifications

Education:

• Master's Degree preferably in Human-Computer Interaction (HCI), Design, Computer Science, or a related field. A strong portfolio and relevant experience may be considered in lieu of a specific degree.

Experience:

• Proven experience in product-centric design for digital products, with a strong emphasis on UI and UX design principles.
• Demonstrated experience working within agile development methodologies and environments.
• Experience in developing and utilizing design systems for consistency and scalability.
• Experience in creating wireframes, interactive prototypes, and high-fidelity designs.
• Experience conducting user research and usability testing.

Required Skills:

• Product Centric Design: Ability to own the design process from concept to launch, aligning with product vision and business objectives.
• UI/UX Design: Strong proficiency in designing user interfaces and user experiences for digital products.
• Wireframing & Prototyping: Skill in creating low-fidelity wireframes and interactive prototypes to visualize user flows and interactions.
• User Research & Usability Testing: Competence in planning, executing, and analyzing user studies to gather insights and validate designs.
• Design Systems: Understanding and experience in applying and potentially contributing to design systems.
• Figma: Proficiency with Figma as the primary design software.
• Communication Skills: Excellent ability to articulate design decisions, collaborate with cross-functional teams, and communicate effectively with users.
• Documentation Skills: Proficiency in using standard Microsoft Office tools for documentation.
• Agile Methodologies: Understanding of agile principles and how to work effectively within agile teams.

Preferred Skills:

• Experience within the gaming industry, particularly in B2C digital product development.
• Specific experience in pari-mutuel sports betting design.
• Experience in competitive intelligence gathering within the gaming sector.
• B2B back-office UI/UX design experience.
• Design experience across multiple platforms (web, mobile, embedded systems).
• Proficiency in Finnish language.
• Familiarity with web-related programming languages to facilitate developer communication.

📝 Enhancement Note: The requirement for experience with "web-related programming languages to be able to communicate with developers" suggests that while not expected to code, the candidate should have a foundational understanding of how designs translate to code. The "2-5 years" experience level is inferred from the Master's degree preference and the depth of responsibilities, positioning it as a mid-level role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, well-curated portfolio showcasing end-to-end product design projects, demonstrating a product-centric approach.
• Projects should highlight your contribution to UI and UX design, user research, prototyping, and the impact of your design decisions.
• Examples of how you have translated user needs and business goals into intuitive and visually appealing digital product interfaces.
• Evidence of working within agile environments and collaborating with development teams.
• Case studies that detail your design process, problem-solving approach, and the outcomes achieved.

Process Documentation:

• Examples of how you document design specifications, user flows, and interaction details.
• Demonstrations of your ability to create and maintain design systems and style guides.
• Evidence of utilizing standard documentation tools (e.g., Microsoft Office) for design-related artifacts.
• Clear articulation of your user research methodologies and how findings were integrated into design iterations.

📝 Enhancement Note: The emphasis on "product centric design" and the need for "continuous improvement of best practices" implies that the portfolio should showcase not just finished products, but also the iterative process and the designer's ability to learn and adapt based on data and feedback.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a mid-level Product Designer with a Master's degree and experience in the gaming sector in Helsinki, Finland, the estimated salary range is €4,500 - €6,000 per month gross. This range is subject to variation based on the candidate's specific experience, qualifications, and negotiation.

Benefits:

• Excellent Employee Benefits package, further details available on the Veikkaus Group careers page.
• Opportunities for professional development and skill enhancement within the gaming industry.
• Access to a supportive and collaborative team environment.
• Flexible hybrid work model.
• Meaningful challenges and contributions to shared success.

Working Hours:

• Standard full-time position, estimated at 40 hours per week.
• Flexible hybrid working model allows for a balance between in-office and remote work.

📝 Enhancement Note: Salary ranges for Product Designers in Helsinki can vary significantly. This estimate aligns with mid-level roles in the tech and gaming sectors in a major Nordic capital, considering the required qualifications and responsibilities. The provided benefits are general; specific details would be found on Veikkaus' careers page.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gaming & Gambling (Money Gaming Group)
Company Size: Veikkaus Oy is a significant employer in Finland, part of a state-owned enterprise. While the exact size of the design team isn't specified, the company as a whole employs a substantial number of people, suggesting a well-resourced and structured organization.
Founded: Veikkaus Oy was founded in 1938, with a long history in Finnish gaming. This legacy implies a stable company with established processes, but also a forward-looking approach to modernizing its offerings.

Team Structure:

• The Product Designer will join a larger, multidisciplinary design team responsible for the UI/UX of the entire Veikkaus product portfolio.
• This team works closely with product managers, developers, and potentially with Veikkaus' subsidiary, Fennica Gaming, for international product expansion.
• The design team operates within an agile framework, suggesting a collaborative and iterative work style.

Methodology:

• Product-Centric Design: A key objective, emphasizing the creation and maintenance of high-quality products that meet user and operator needs.
• Agile Development: The team works within agile methodologies, indicating iterative development cycles, close collaboration, and adaptability.
• Data-Driven Improvement: Responsibilities include analyzing customer feedback, user data, and market trends to refine designs and identify opportunities.
• Continuous Improvement: A core value of the company, applied to both gaming products and working life, which extends to design best practices.

Company Website: https://www.veikkaus.fi/

📝 Enhancement Note: Veikkaus' positioning as a state-owned gaming company suggests a strong emphasis on responsibility, ethical operations, and a commitment to its Finnish customer base, while also pursuing international growth through Fennica Gaming. This balance of tradition and innovation likely shapes its company culture.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Product Designer. This role is suitable for individuals who have moved beyond junior-level tasks and can independently manage design projects, conduct research, and contribute strategically to product development. The expectation is for the designer to take ownership of their design domain and drive improvements.

Reporting Structure:

• The Product Designer will report to a Product Manager or a Design Lead within the design team.
• The role involves close collaboration with cross-functional teams, including developers, QA, and other product stakeholders, necessitating strong communication and interpersonal skills.

Operations Impact:

• The work of the Product Designer directly impacts millions of users daily, both in Finland and internationally.
• High-quality UI/UX design is critical for customer engagement, retention, and satisfaction in the competitive gaming market.
• Effective design solutions contribute to achieving business goals, such as increased player acquisition, engagement, and revenue, particularly for new international markets via Fennica Gaming.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific gaming verticals (e.g., sports betting, casino games) or platform design.
• Leadership Potential: As experience grows, potential to take on lead design roles, mentor junior designers, or manage specific product areas.
• International Exposure: Contributing to Fennica Gaming's international expansion provides exposure to global markets and diverse user needs.
• Skill Development: Continuous learning opportunities through working with cutting-edge design tools (Figma), exploring new research methodologies, and staying abreast of gaming industry trends.
• Cross-Functional Experience: Gaining deeper insights into product management, development processes, and business strategy within the gaming sector.

📝 Enhancement Note: The role's scope, covering the entire Veikkaus portfolio and international expansion, offers significant potential for growth and diverse experience. The mention of "productization and product centric design" as key objectives indicates a strategic role where designers can influence product direction.

🌐 Work Environment

Office Type: Veikkaus operates a hybrid work model, blending remote flexibility with in-office collaboration. The headquarters in Helsinki likely offers modern office facilities designed to support both individual work and team collaboration.
Office Location(s): Veikkaus' headquarters are located in Pohjois-Haaga, Helsinki, Finland. This location is accessible within the Helsinki metropolitan area.

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-person collaboration for key design discussions, brainstorming sessions, and team building, fostering a supportive atmosphere.
• Tools & Technology: Access to industry-standard design software (Figma) and likely other collaboration and project management tools. The company emphasizes continuous improvement, suggesting investment in modern tools and technologies.
• Team Interaction: Opportunities to interact with a diverse team of design professionals, developers, product managers, and other stakeholders, promoting knowledge sharing and cross-functional learning.

Work Schedule:

• The role is full-time, with an estimated 40-hour work week.
• The hybrid model provides flexibility in managing one's work schedule, balancing focused work time with collaborative needs.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, offering flexibility. The Pohjois-Haaga location places it within a well-connected part of Helsinki, facilitating access for those who choose to commute.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: Review of CV and portfolio to assess qualifications, experience, and fit with the role's requirements.
2. Hiring Manager Interview: Discussion with Product Manager Jukka Harju to delve deeper into your experience, design philosophy, and alignment with the team's needs. This stage will likely focus on your approach to UI/UX, user research, and agile methodologies.
3. Design Challenge/Portfolio Review: A practical exercise or in-depth review of your portfolio. This might involve presenting specific case studies, discussing your design process, and explaining how you've solved complex design problems. Expect questions about your experience with Figma, design systems, and user research validation.
4. Team/Cross-functional Interview: Meeting with potential team members (developers, other designers, product stakeholders) to assess cultural fit, collaboration style, and ability to communicate effectively.
5. Final Interview/Offer: Final discussion and potential offer negotiation.

Portfolio Review Tips:

• Curate Selectively: Showcase 2-4 of your strongest, most relevant projects that demonstrate end-to-end product design experience, ideally in digital products or B2C environments.
• Tell a Story: For each project, clearly articulate the problem, your role and responsibilities, your design process (research, ideation, prototyping, testing), the solutions you implemented, and the measurable impact or outcomes.
• Highlight Process: Emphasize your methodology – how you approach user research, usability testing, and iterating based on feedback. Detail your experience with Figma and design systems.
• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., improved conversion rates, increased engagement, reduced support tickets).
• Tailor to Veikkaus: If possible, demonstrate an understanding of the gaming industry and Veikkaus' products. Show how your skills align with their needs, especially regarding player-facing and back-office solutions.

Challenge Preparation:

• Understand the Context: If given a design challenge, ensure you understand the brief, target audience, and business goals.
• Process Over Perfection: Focus on demonstrating a sound design process rather than delivering a perfectly polished final UI.
• Articulate Rationale: Be prepared to explain every design decision, linking it back to user needs, business objectives, or research findings.
• Time Management: Practice working within time constraints, prioritizing key aspects of the challenge.
• Presentation Skills: Prepare a clear, concise presentation structure, whether for a portfolio review or a design challenge.

📝 Enhancement Note: The emphasis on "product centric design," "continuous improvement," and the specific mention of "pari-mutuel sports betting" suggests that interviewers will look for a designer who can think strategically about product impact and market dynamics, not just execute visual designs.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design software for UI design, wireframing, prototyping, and collaboration. Proficiency is essential.
• Microsoft Office Suite: For documentation, presentations, and general productivity (Word, PowerPoint, Excel).

Analytics & Reporting:

• While not explicitly listed, expect to work with data from analytics platforms (e.g., Google Analytics, Adobe Analytics, Amplitude, Mixpanel) to inform design decisions and measure impact.
• Experience with data visualization tools or dashboards may be beneficial for presenting findings.

CRM & Automation:

• Not directly relevant to the Product Designer role, but understanding how CRM data or marketing automation might influence user journeys or product features could be advantageous.

Other Potential Tools:

• Prototyping Tools: Beyond Figma's built-in capabilities, familiarity with other prototyping tools might be useful.
• User Research Platforms: Tools for conducting surveys, interviews, and usability testing (e.g., UserTesting.com, SurveyMonkey, Lookback).
• Project Management Tools: Such as Jira, Asana, or Trello, for tracking tasks and collaborating within the agile workflow.

📝 Enhancement Note: Figma is explicitly mentioned as the primary design tool. The requirement for communication with developers about "web-related programming languages" implies a need for designers who understand front-end technologies to some extent, facilitating smoother handoffs and integration.

👥 Team Culture & Values

Operations Values:

• Caring: Demonstrating empathy for customers and colleagues, fostering a supportive work environment.
• Teamwork: Collaborating effectively across disciplines to achieve shared goals, valuing collective success.
• Courage: Willingness to take calculated risks, innovate, and challenge the status quo in pursuit of better gaming experiences.
• Responsibility: Upholding ethical standards in gaming operations, ensuring customer well-being, and acting with integrity.
• Continuous Improvement: A commitment to constantly enhancing products, processes, and personal skills to drive better outcomes.

Collaboration Style:

• Cross-functional Integration: Working closely with product managers, developers, QA, and other stakeholders in an agile, iterative manner.
• User-Centricity: A strong focus on understanding and advocating for the user throughout the design and development process.
• Data-Informed Decisions: Utilizing data, research, and feedback to guide design choices and validate solutions.
• Open Communication: Encouraging clear, honest communication and constructive feedback within the team and across departments.

📝 Enhancement Note: Veikkaus' stated values – Caring, Teamwork, Courage, and Responsibility – provide a clear framework for the company culture. For a Product Designer, this translates to designing with empathy, collaborating effectively, being innovative, and operating ethically within the gaming industry.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Diverse Needs: Designing for a broad portfolio that includes player-facing games (lottery, casino, sports betting) and internal back-office solutions, each with unique user requirements and technical constraints.
• Internationalization: Adapting designs and user experiences for international markets through Fennica Gaming, requiring sensitivity to cultural nuances and diverse user behaviors.
• Gaming Industry Dynamics: Keeping pace with the rapidly evolving gaming landscape, competitor innovations, and regulatory changes.
• Stakeholder Alignment: Effectively communicating design rationale and managing expectations across various stakeholders with potentially differing priorities.
• Technical Constraints: Designing within the technical limitations and opportunities presented by web, mobile, and embedded platforms.

Learning & Development Opportunities:

• Industry Expertise: Gaining in-depth knowledge of the real-money gaming industry, including specific verticals like pari-mutuel sports betting.
• Advanced Design Skills: Deepening expertise in UX research methodologies, interaction design, and advanced Figma techniques.
• Product Strategy: Contributing to product strategy discussions and influencing the direction of Veikkaus' digital offerings.
• Cross-Disciplinary Learning: Understanding the roles and challenges of developers, product managers, and business analysts within the gaming sector.
• International Markets: Exposure to global design trends and user expectations through Fennica Gaming's expansion efforts.

📝 Enhancement Note: The challenges are directly tied to the complexity of Veikkaus' product suite and its international ambitions. The growth opportunities stem from tackling these challenges and leveraging the company's position in the market.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new feature for a digital product, from initial concept to launch. How do you incorporate user feedback and data?"
• "How do you approach designing for consistency across a large product portfolio, especially when dealing with different types of products like lottery and sports betting?"
• "Tell me about a time you had to advocate for a design decision that was met with resistance. How did you handle it?"
• "How do you stay updated on design trends and best practices, particularly within the gaming industry?"
• "What is your experience with design systems, and how have you contributed to or utilized them in previous roles?"

Company & Culture Questions:

• "Why are you interested in working for Veikkaus and the gaming industry?"
• "How do Veikkaus' values (Caring, Teamwork, Courage, Responsibility) resonate with your own professional values?"
• "Describe your ideal team environment and how you contribute to a positive team culture."
• "How do you approach collaboration with developers and product managers?"

Portfolio Presentation Strategy:

• Selectivity is Key: Choose 2-4 projects that best represent your skills and experience relevant to this role (UI/UX, product design, gaming, B2C).
• Structure Your Narrative: For each project, clearly outline the problem, your role, your process (research, ideation, design, testing), your solutions, and the impact/outcomes. Use visuals effectively.
• Emphasize Process & Rationale: Explain why you made certain design decisions. Highlight your user research findings and how they informed your work. Showcase your Figma skills and any design system contributions.
• Quantify Results: If possible, present metrics that demonstrate the success of your designs (e.g., user satisfaction scores, engagement increases, conversion rates).
• Be Prepared for Depth: Expect detailed questions about your process, trade-offs you made, and how you handled challenges within your presented projects.

📝 Enhancement Note: The interview will likely probe your ability to think strategically about product design within a regulated industry and your capacity to contribute to both existing products and new international ventures. Demonstrating familiarity with Figma, design systems, and user research methodologies will be crucial.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application with your CV and salary request directly through the provided application link by November 2, 2025.
• Portfolio Customization: Ensure your portfolio clearly highlights projects demonstrating your product-centric design approach, UI/UX expertise, user research capabilities, and experience with Figma and design systems. Prioritize projects relevant to digital products, B2C applications, or gaming if available.
• Resume Optimization: Tailor your resume to emphasize keywords from the job description, such as "Product Designer," "UI/UX," "Figma," "Design Systems," "User Research," and "Agile." Quantify your achievements with metrics where possible.
• Interview Preparation: Practice articulating your design process, problem-solving skills, and how your experience aligns with Veikkaus' values and the specific responsibilities of this role. Prepare to discuss your portfolio in detail.
• Company Research: Familiarize yourself with Veikkaus Oy, its products (especially gaming offerings), its mission, and its stated values. Consider how your skills and approach can contribute to their goals, including international expansion via Fennica Gaming.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.