Product Designer

📍 Job Overview

Job Title: Product Designer
Company: SuperPlay
Location: Tel Aviv-Yafo, Tel Aviv District, Israel
Job Type: Full-Time
Category: Product Design / Game Design Operations
Date Posted: August 07, 2025
Experience Level: Mid-Level (2-5 years)
Remote Status: On-site

🚀 Role Summary

• Spearhead the design and optimization of UI/UX assets and features for SuperPlay's successful mobile games, including the globally recognized Dice Dreams and the upcoming Disney Solitaire.
• Drive the creation of compelling player experiences by translating game design goals into intuitive user flows, wireframes, mockups, and final 2D UI assets.
• Foster a collaborative design environment, working closely with Art Directors, Product Owners, visual designers, and developers to ensure seamless integration and high-quality execution.
• Contribute to the continuous improvement of player engagement and retention through data-informed design iterations and innovative UX solutions.
• Maintain and elevate SuperPlay’s established high standards for visual aesthetics and user experience in the competitive casual mobile gaming market.

📝 Enhancement Note: This role sits at the intersection of creative design and operational execution within the gaming industry. While not a traditional "operations" role in the sense of revenue or sales operations, the emphasis on optimizing game features, player experience, and working with production pipelines aligns it with operational efficiency and process-driven design. Proficiency in tools and a portfolio demonstrating process and impact are critical, mirroring requirements in other operations-focused roles.

📈 Primary Responsibilities

• Design and develop new UI/UX assets, features, and interactive elements across SuperPlay’s mobile game portfolio, with a focus on enhancing player engagement and retention.
• Generate comprehensive design documentation, including sketches, wireframes, mockups, storyboards for animation, and final polished 2D UI assets, ensuring clarity for cross-functional teams.
• Collaborate closely with the Art Director and Product Owners to translate strategic game objectives into actionable design plans and user-centric features.
• Work in tandem with visual designers and game developers to ensure the accurate and efficient implementation of UI/UX designs, maintaining design integrity from concept to launch.
• Conduct UX research and analysis to identify areas for improvement in game flow, usability, and overall player satisfaction, proposing innovative solutions and best practices.
• Iterate on existing game features and UI elements based on player feedback, performance data, and evolving game design requirements, ensuring continuous user experience optimization.
• Maintain consistency in SuperPlay’s brand identity and design language across all game interfaces and user touchpoints.

📝 Enhancement Note: The responsibilities emphasize a blend of creative output and process-oriented execution. The focus on "optimizing game features," "seamless implementation," and "UX documentation" suggests a structured approach to design, common in operations roles where processes are key to efficiency and quality.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Human-Computer Interaction (HCI), Game Design, or a related field is often preferred and can provide a strong theoretical foundation for design principles and user-centered methodologies.

Experience: 2-5 years of professional experience in Product Design, UI/UX Design, or Game Design, with a significant portion focused on the casual mobile gaming sector. Demonstrable experience in designing for user acquisition, retention, and monetization loops within games is highly valued.

Required Skills:

• Proven expertise in UI Design and UX Design principles, with a focus on mobile gaming interfaces.
• Proficiency in industry-standard design software such as Adobe Photoshop (or equivalent like Figma, Sketch), for creating intricate 2D assets, mockups, and prototypes.
• Strong ability to create wireframes, user flows, and interactive mockups that clearly articulate design concepts and user journeys.
• Excellent sketching skills for rapid ideation and concept development.
• Experience in developing storyboards for animations and UI transitions to guide implementation.
• Solid understanding of player experience (PX) optimization and its impact on game success metrics.
• Demonstrable collaboration skills, with experience working effectively with cross-functional teams including Art Directors, Product Owners, visual designers, and developers.
• Ability to produce clear and concise UX documentation.
• Proficiency in English (spoken and written) for effective communication and collaboration within an international team.
• Openness to feedback and a commitment to iterative design processes.

Preferred Skills:

• Experience with game development engines such as Unity or Unreal Engine, understanding their UI implementation capabilities.
• Familiarity with user research methodologies and usability testing.
• Basic knowledge of animation principles for UI elements.
• Understanding of A/B testing methodologies for design optimization.
• Experience in designing for live-ops events or in-game economies.

📝 Enhancement Note: The emphasis on a "strong portfolio showcasing UI work in the casual mobile gaming space" and specific tool proficiencies aligns with operational requirements for demonstrating practical skills and process adherence. The ability to iterate and collaborate speaks to the dynamic, process-driven nature of operational roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio that prominently features UI/UX design work specifically for casual mobile games.
• Case studies demonstrating a clear design process, from initial concept and research through wireframing, prototyping, UI asset creation, and final implementation.
• Examples showcasing optimization of game features and UI elements to improve player experience, engagement, or monetization.
• Demonstrations of collaboration with other disciplines (art, development, product) and how design decisions were influenced by or contributed to team goals.
• Visual representation of user flows and interaction designs that are intuitive and user-friendly.
• Evidence of understanding and applying design systems or style guides to maintain consistency.

Process Documentation:

• Examples of UX documentation, such as user journey maps, persona development, or usability test reports, illustrating a structured approach to understanding and improving user experience.
• Documentation showcasing the iterative design process, including how feedback and data were incorporated to refine designs.
• Work samples that highlight the creation of clear and organized design assets, ready for efficient handoff to development teams.

📝 Enhancement Note: For a Product Designer role, a portfolio is akin to an operations professional's process portfolio or case study documentation. It needs to showcase not just the final output but the systematic approach, problem-solving, collaboration, and measurable impact, mirroring the evaluation criteria for operational roles.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Product Designer with 2-5 years of experience in Tel Aviv, Israel, the estimated annual salary range is between ₪180,000 - ₪280,000 (approximately $48,000 - $75,000 USD, subject to exchange rates). This estimate considers the cost of living and competitive compensation for tech roles in the Tel Aviv region.

Benefits:

• Competitive salary and potential for performance-based bonuses.
• Comprehensive health insurance coverage.
• Opportunities for professional development, including workshops, conferences, and training in the latest design tools and methodologies.
• Access to state-of-the-art design software and hardware.
• A dynamic and creative work environment within a rapidly growing gaming company.
• Team-building events and social activities.
• Potential for stock options or equity participation in a successful startup.
• Modern office space in a prime Tel Aviv location with excellent amenities.

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week. SuperPlay likely offers a degree of flexibility in working hours, common in the tech industry, to accommodate design sprints and project deadlines while maintaining work-life balance. Occasional overtime may be required during critical project phases or launches.

📝 Enhancement Note: Salary estimates are based on general market data for Product Designers in Tel Aviv and the specific experience level. Benefits are common offerings in the tech and gaming industries, aimed at attracting and retaining talent. The working hours reflect industry norms for a full-time role in a fast-paced environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile Gaming (Casual Games), Entertainment Technology. SuperPlay operates in a highly competitive and rapidly evolving sector, driven by innovation in gameplay, monetization, and player engagement strategies. The company's focus on casual games and recent expansion into licensed IP (Disney) indicates a strategy centered on broad market appeal and established brand recognition.

Company Size: SuperPlay, founded in 2019, is described as "rapidly expanding." While exact current numbers aren't provided, its success with Dice Dreams and the launch of Disney Solitaire suggest a growth trajectory that likely places it in the mid-size category for tech startups, potentially ranging from 50-200 employees, with a dedicated design team. This size offers a balance between the agility of a startup and the structure needed for significant game development.

Founded: 2019 by industry experts from Playtika and Rovio. This founding background brings significant experience in successful mobile game development, live operations, and scaling user bases, which likely influences the company's operational culture and strategic decision-making.

Team Structure:

• The design team likely operates under an Art Director, with Product Designers collaborating closely with Product Owners, Game Designers, and a Visual Design team.
• Reporting structure would typically involve designers reporting to a Design Lead or Art Director, who in turn reports to higher management (e.g., Head of Product, CTO, or CEO).
• Cross-functional collaboration is essential, with designers working daily with engineers for implementation, product managers for feature definition, and marketing for asset creation.

Methodology:

• Data-Driven Design: Given the gaming industry's reliance on analytics, SuperPlay likely employs a data-driven approach, using metrics on player behavior, engagement, and monetization to inform design decisions and iterations.
• Agile Development: Mobile game development commonly uses agile methodologies, meaning design processes would likely be integrated into sprints, involving iterative development, testing, and feedback loops.
• User-Centricity: A core methodology would be a strong focus on the player experience, ensuring that designs are intuitive, engaging, and aligned with player expectations for casual games.

Company Website: superplay.co

📝 Enhancement Note: The company's background and industry context are crucial for understanding the operational environment. The "rapidly expanding" nature suggests a dynamic, process-building phase, where designers might contribute to establishing best practices, a common theme in operations roles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer. In an operations context, this means possessing a solid grasp of design principles and tools, capable of independent work on defined features, and contributing to process improvements. The designer is expected to execute tasks efficiently and effectively, with guidance from senior designers or art directors, and to begin mentoring junior team members or interns.

Reporting Structure: The Product Designer will likely report to an Art Director or a Lead Product Designer. They will work collaboratively with Product Owners, Game Designers, UI Artists, and Game Developers. This structure emphasizes teamwork and clear communication channels for efficient workflow.

Operations Impact: The Product Designer's work directly impacts critical business operations within the gaming context. By optimizing UI/UX, they influence:

• Player Acquisition: Intuitive onboarding and appealing interfaces can improve conversion rates for new players.
• Player Retention: Engaging and user-friendly designs keep players coming back, directly impacting long-term revenue.
• Monetization: Well-designed game loops and in-app purchase interfaces can significantly boost revenue.
• Brand Perception: High-quality design contributes to the overall perception of SuperPlay as a premium game developer.

Growth Opportunities:

• Senior Product Designer: With proven success, the opportunity exists to advance to a Senior Product Designer role, taking on more complex projects, leading design initiatives, and mentoring junior designers.
• Lead Product Designer / Art Director: progression to leadership roles within the design team, managing design strategy and team output.
• Specialization: Opportunities to specialize in specific areas like UX research, game systems design, or UI animation.
• Cross-Functional Moves: Potential to move into Product Management or Game Design roles by leveraging a deep understanding of player experience and game mechanics.

📝 Enhancement Note: Analyzing career growth in this context means understanding how a designer's skills translate into operational impact and leadership within the gaming product lifecycle. The progression paths highlight how operational excellence in design can lead to broader influence and career advancement.

🌐 Work Environment

Office Type: SuperPlay is headquartered in Tel Aviv, Israel, and the job posting specifies an on-site role. This implies a modern office environment designed to foster creativity, collaboration, and productivity. Offices in tech hubs like Tel Aviv often feature open-plan spaces, collaborative zones, and dedicated areas for focused work.

Office Location(s): The office is located at 23 Derech Menachem Begin, Tel Aviv-Yafo. This is a central business district location, suggesting good accessibility via public transportation and proximity to amenities.

Workspace Context:

• Collaborative Environment: Expect a dynamic workspace that encourages interaction between designers, developers, product managers, and other stakeholders. This facilitates rapid feedback and iterative design processes.
• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite, potentially Figma/Sketch), hardware (high-resolution monitors, powerful workstations), and potentially game development tools (Unity/Unreal Engine) for testing and integration.
• Team Interaction: Opportunities for daily stand-ups, design reviews, brainstorming sessions, and direct communication with team members to ensure alignment and efficient workflow.

Work Schedule: The role is full-time, with standard office hours (likely around 9 AM - 6 PM, with flexibility). The on-site nature emphasizes in-person collaboration and immersion in the company culture, which can be beneficial for design processes requiring rapid iteration and team synergy.

📝 Enhancement Note: The on-site requirement and Tel Aviv location point to a specific type of work environment common in tech hubs, emphasizing collaborative culture and access to resources. This is important for candidates to understand the daily operational reality.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or HR representative will likely review applications and portfolios, focusing on relevant experience and design skills.
• Portfolio Review & Technical Interview: A more in-depth discussion about your portfolio, design process, and problem-solving approach with a senior designer or Art Director. Expect questions about specific projects, design challenges faced, and solutions implemented.
• Design Challenge/Test: A practical exercise, potentially involving designing a specific UI element, feature, or flow for a game, or a case study analysis. This assesses your skills in a simulated work environment.
• Team/Cross-Functional Interviews: Meetings with Product Owners, Game Designers, or Developers to assess collaboration, communication, and cultural fit.
• Final Interview: Typically with a hiring manager or senior leadership to discuss overall fit, career aspirations, and finalize the offer.

Portfolio Review Tips:

• Highlight Process: For each project in your portfolio, clearly explain your role, the problem you were solving, your design process (research, ideation, iteration, testing), and the outcome. Quantify impact where possible (e.g., "improved conversion by X%").
• Showcase Mobile Gaming UI: Prioritize examples directly relevant to casual mobile games. Demonstrate understanding of mobile constraints, touch interactions, and common UI patterns in this genre.
• Visual Clarity & Storytelling: Ensure your portfolio is well-organized, visually appealing, and tells a coherent story for each project. Use high-quality mockups and visuals.
• Demonstrate Collaboration: If possible, include examples of how you worked with developers or other stakeholders, showing your ability to integrate feedback and manage handoffs.
• Be Prepared to Discuss: Anticipate questions about your design decisions, tools used, and how you handle constructive criticism or difficult project requirements.

Challenge Preparation:

• Understand the Context: If given a design challenge, first ensure you understand the game's genre, target audience, and business goals.
• Structure Your Approach: Outline your process for solving the challenge, similar to how you would present a portfolio piece.
• Focus on Key Metrics: Consider how your design impact can be measured (e.g., engagement, usability, clarity).
• Communicate Clearly: Practice explaining your design rationale concisely and effectively, as if presenting to the team.

📝 Enhancement Note: The interview process for a design role has operational parallels – it's about evaluating skills, process adherence, and potential contribution to team efficiency. Portfolio review is the primary method for assessing an applicant's "operational output" and systematic approach.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX Design & Prototyping: Adobe Photoshop (essential), Adobe Illustrator, Figma, Sketch, Adobe XD. Proficiency in at least one primary design suite is expected.
• Prototyping & Animation: Adobe After Effects, Principle, ProtoPie, or similar tools for creating interactive prototypes and UI animations.
• Collaboration & Communication: Slack, Microsoft Teams, Jira, Confluence, Asana, Trello for project management and team communication.
• Version Control (for assets): While not always directly managed by designers, understanding how assets are versioned and managed within a development pipeline (e.g., Git LFS for large assets) can be beneficial.

Analytics & Reporting:

• Game Analytics Platforms: Familiarity with platforms like GameAnalytics, Firebase Analytics, or custom internal analytics tools used for tracking player behavior, feature usage, and game performance.
• Data Visualization Tools: Potentially exposure to tools like Tableau or Power BI for understanding aggregated data, although direct use might be limited for designers.

CRM & Automation:

• Not typically direct tools for Product Designers, but understanding how CRM data might inform player segmentation or how marketing automation impacts player communication could be beneficial context.

📝 Enhancement Note: The tool stack is critical for a designer. It represents the operational infrastructure they'll use daily. Emphasis on tools for collaboration, project management, and analytics highlights how design integrates into the broader operational workflows of game development.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A deep commitment to understanding and serving the player, ensuring that design decisions prioritize a positive and engaging user experience. This translates to detailed user journey mapping and feedback incorporation.
• Excellence & Quality: A drive to produce high-quality, polished designs that meet or exceed industry standards, reflecting a commitment to operational excellence in execution.
• Collaboration & Teamwork: Valuing open communication, constructive feedback, and mutual support within cross-functional teams to achieve shared goals efficiently.
• Innovation & Creativity: Encouraging new ideas and creative problem-solving to develop unique and compelling game experiences that differentiate SuperPlay in the market.
• Adaptability & Agility: Embracing change, responding effectively to feedback and new information, and iterating quickly in a fast-paced development environment, mirroring agile operations principles.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be integrated members of game development teams, working closely with product owners, engineers, and artists throughout the entire development lifecycle.
• Process-Driven Feedback: A culture of regular design reviews and feedback sessions, where constructive criticism is shared openly and used to refine designs and processes.
• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings among the design team and with other departments to foster continuous improvement and collective growth.

📝 Enhancement Note: The "Values" and "Collaboration Style" sections describe the operational ethos of the team. Understanding these helps candidates align their work habits and communication preferences with the company's operational norms.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Technical Constraints: Effectively translating creative concepts into designs that are feasible within the game engine's capabilities and development timelines. This requires understanding technical limitations and collaborating with engineers.
• Managing Multiple Projects and Iterations: Juggling design responsibilities for different games or features simultaneously, requiring strong organizational skills and prioritization, akin to managing multiple operational workflows.
• Adapting to Evolving Game Designs: Game development is iterative; designs may need significant adjustments based on playtesting, data analysis, or shifts in product strategy. This requires flexibility and resilience.
• Maintaining Consistency Across a Growing Portfolio: As SuperPlay expands, ensuring a consistent brand identity and user experience across all games can be challenging, requiring robust design systems and clear guidelines.

Learning & Development Opportunities:

• Advanced Design Tool Training: Opportunities to master new features in existing design software or learn new tools that emerge in the industry.
• Game Design Fundamentals: Deepening understanding of game mechanics, player psychology, and monetization strategies through internal resources or external courses.
• UX Research Methodologies: Developing skills in user interviews, usability testing, and data analysis to become a more data-informed designer.
• Leadership and Mentorship: Opportunities to mentor junior designers, lead design initiatives, or specialize in areas of interest.
• Industry Conferences: Attending gaming or design conferences to stay abreast of the latest trends and network with peers.

📝 Enhancement Note: Identifying challenges and growth opportunities provides insight into the operational realities of the role and the company's investment in its employees' development, crucial for long-term career planning in operations-focused fields.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new UI feature for a mobile game, from initial concept to final asset delivery. What steps do you take to ensure it's user-friendly and aligns with the game's goals?"
  • Preparation: Outline your workflow step-by-step, emphasizing user research, wireframing, prototyping, iteration based on feedback, and collaboration with developers. Mention specific tools and methodologies used.
• "How do you approach optimizing an existing UI element to improve player engagement or retention? Can you provide an example from your portfolio?"
  • Preparation: Select a portfolio piece where you demonstrably improved a UI element. Explain the problem, your analytical approach (data, user feedback), the changes you made, and the quantifiable results.
• "How do you collaborate with Product Owners and Developers? What is your strategy for ensuring design intent is accurately implemented?"
  • Preparation: Discuss your communication style, how you provide clear design specifications, your role in development sprints, and how you handle potential conflicts or scope changes. Highlight the importance of iterative feedback.

Company & Culture Questions:

• "What do you know about SuperPlay and our games, like Dice Dreams or Disney Solitaire? What excites you about working here?"
  • Preparation: Research SuperPlay's website, recent news, and game reviews. Show genuine interest in their product and mission. Connect your passion for gaming to their specific games.
• "Describe a time you received difficult feedback on your design. How did you handle it, and what was the outcome?"
  • Preparation: Prepare a STAR method (Situation, Task, Action, Result) example that demonstrates your ability to receive criticism constructively, iterate effectively, and maintain a positive working relationship.
• "How do you stay updated on the latest trends in mobile game UI/UX design?"
  • Preparation: Mention design blogs, industry publications, following influential designers on social media, attending webinars, or playing various mobile games critically.

Portfolio Presentation Strategy:

• Tell a Story: For each project, present it as a narrative – the challenge, your approach, the solution, and the impact.
• Focus on Process: Emphasize how you arrived at the final design, not just the final visuals. Show your thought process, iterations, and decision-making.
• Highlight Impact: Quantify results whenever possible (e.g., metrics, user feedback trends). If direct metrics aren't available, discuss intended impact based on design principles.
• Be Concise and Engaging: Present your work clearly and enthusiastically. Be prepared to answer questions about any aspect of your projects.
• Technical Proficiency: Be ready to discuss the tools and techniques you used and why you chose them.

📝 Enhancement Note: Preparing for design interviews involves articulating a systematic approach to problem-solving and execution, much like preparing for operations roles. Understanding how to present one's process and impact is key to demonstrating operational competence.

📌 Application Steps

To apply for this Product Designer position at SuperPlay:

• Submit your application through the provided Comeet link, ensuring your resume and portfolio are up-to-date and tailored to the role.
• Portfolio Customization: Curate your portfolio to prominently feature your strongest work in casual mobile gaming UI/UX. Select 2-3 key projects that best demonstrate your design process, problem-solving skills, and impact on player experience. Ensure clear explanations for each project, highlighting your role, challenges, and outcomes.
• Resume Optimization: Tailor your resume to include keywords from the job description, such as "UI Design," "UX Design," "Mobile Gaming," "Wireframing," "Mockups," "Player Experience," and specific software like "Adobe Photoshop." Quantify achievements where possible (e.g., "Improved user flow completion rate by 15%").
• Interview Preparation: Practice articulating your design process and portfolio projects using the STAR method. Prepare answers to common interview questions related to collaboration, feedback, and problem-solving. Familiarize yourself with SuperPlay's games and company culture.
• Company Research: Thoroughly research SuperPlay, their games (Dice Dreams, Domino Dreams, Disney Solitaire), their founding team's background, and their position in the mobile gaming market. This will help you ask informed questions and demonstrate genuine interest during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions tailored for a Product Designer role. All details, especially regarding salary and specific company practices, should be verified directly with SuperPlay during the application process.