Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Primer.io

Location: United Kingdom (Remote-First)

Job Type: Full-Time

Category: Product Design / GTM Operations Support

Date Posted: September 17, 2025

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the end-to-end product design lifecycle, from conceptualization through to high-fidelity prototyping and user validation.

• Collaborate closely with Product Managers, Engineers, and cross-functional teams to translate complex payment infrastructure challenges into intuitive user experiences.

• Leverage data-informed design principles, including analytics and A/B testing, to guide design decisions and optimize key performance indicators (KPIs) for merchants.

• Contribute to and maintain a robust design system, ensuring consistency, scalability, and efficiency across Primer's product suite.

• Champion user needs and advocate for best practices in user-centric design within a fast-paced, collaborative, and remote-first environment.

📝 Enhancement Note: While the core role is Product Design, the focus on "Optimisation team" which includes "Fallbacks, Fraud Prevention, Network Tokenisation and Observability Dashboards" indicates a strong connection to GTM and Revenue Operations by directly impacting merchant payment success, adoption, and expertise. This role will likely involve designing solutions that enhance operational efficiency and revenue generation for Primer's clients.

📈 Primary Responsibilities

• Conceptualize, design, and deliver intuitive and visually polished end-to-end product experiences, spanning from low-fidelity sketches to high-fidelity interactive prototypes.

• Conduct and leverage both qualitative and quantitative research methods, including user interviews, usability testing, and data analysis, to validate design decisions and user needs.

• Collaborate effectively with Product Managers and Engineers to solve complex problems using first-principles thinking and pragmatic design solutions.

• Transform intricate payment flows and technical functionalities into simple, accessible, and user-friendly interfaces that enhance merchant operational efficiency.

• Actively contribute to the development, maintenance, and governance of Primer's design system to ensure visual consistency, scalability, and efficient design implementation.

• Work closely with engineering teams to ensure accurate implementation of designs, balancing aesthetic polish with technical feasibility and project timelines.

• Facilitate design thinking sessions, workshops, and brainstorming activities to foster innovation, unlock creative solutions, and align cross-functional teams on product vision.

• Champion a user-centric approach throughout the product development lifecycle, ensuring that user needs and business objectives are met.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can not only create beautiful interfaces but also deeply understand the underlying technical complexities and business impact, particularly concerning payment optimization for merchants. This implies a strategic role in improving operational metrics for clients.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is often preferred, though not strictly required if equivalent practical experience is demonstrated.

Experience: 2-5 years of professional experience in product design, with a proven track record of owning and driving design solutions for complex digital products, preferably within a SaaS or FinTech environment.

Required Skills:

• Proven experience in end-to-end product design, including wireframing, user flow mapping, prototyping, and high-fidelity visual design.

• Strong understanding of user-centered design principles and best practices for converting complex technical flows into intuitive user experiences.

• Proficiency in design and prototyping tools such as Figma, Sketch, Adobe XD, or similar.

• Demonstrated ability to conduct and utilize user research (qualitative and quantitative) and data analysis to inform design decisions.

• Excellent communication, presentation, and interpersonal skills, with the ability to articulate design rationale and collaborate effectively with cross-functional teams (Product, Engineering, Marketing).

• Experience contributing to and maintaining a design system, ensuring consistency and scalability across product interfaces.

• Skilled at facilitating workshops and design thinking sessions to drive ideation and alignment.

Preferred Skills:

• Experience within the FinTech or payments industry, with an understanding of payment infrastructure, APIs, and related workflows.

• Familiarity with data visualization principles and tools for creating effective dashboards and reports.

• Experience with A/B testing methodologies and using insights to iterate on designs.

• Basic understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with engineers.

• A portfolio that showcases a strong understanding of problem-solving, user empathy, and a data-informed design process.

📝 Enhancement Note: The emphasis on data-informed mindset and A/B testing suggests that candidates with experience in optimizing conversion rates or user engagement through design will be highly valued, aligning with the "Optimisation team" focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end product design case studies that highlight your process for tackling complex problems, from initial research and ideation to final design implementation and iteration.

• Clearly articulate the problem statement, your role, the design process employed, key decisions made, and the measurable outcomes or impact of your solutions.

• Include examples of user research, usability testing, and how data (analytics, A/B tests) informed your design choices.

• Demonstrate experience with creating and utilizing design systems, showcasing consistency and scalability in your work.

Process Documentation:

• Provide examples of how you document design processes, decision rationale, and user feedback within your case studies.

• Illustrate your approach to collaborating with engineering teams, including handoff processes and ensuring design fidelity in implementation.

• Showcase your methods for facilitating workshops or design thinking sessions and how you capture and synthesize outcomes.

📝 Enhancement Note: A strong portfolio demonstrating a data-driven approach to design and the ability to articulate measurable improvements in user experience or business metrics will be crucial for this role, especially given the team's focus on optimization.

💵 Compensation & Benefits

Salary Range: Given the mid-level experience requirement, the remote-first nature in multiple European countries, and the FinTech industry, a competitive salary range would typically be between €50,000 - €75,000 annually, depending on specific location, experience, and negotiation.

Benefits:

• Fully remote work environment, offering flexibility and global distribution.

• Competitive share options, providing ownership stake in a growing FinTech company.

• Uncapped holiday policy, with a minimum of 25 days to ensure work-life balance.

• Access to co-working spaces worldwide for focused work or team collaboration.

• Opportunities for workations and company retreats to foster team connection and strategic alignment.

• Provision of the best equipment necessary for your role to ensure productivity.

• £500 (or local equivalent) allowance towards home office setup for an optimized remote workspace.

• Generous learning budget to support professional development, skill enhancement, and industry certifications.

• Private Medical Insurance for comprehensive health coverage.

• A broad range of additional perks and benefits, tailored to specific employee locations.

Working Hours: Standard full-time hours are expected, typically around 40 hours per week. While the company is remote-first, adherence to core working hours or availability for key team meetings across different time zones (primarily European) may be required to facilitate collaboration.

📝 Enhancement Note: The salary estimate is based on general European market rates for mid-level Product Designers in the tech sector, adjusted for remote work and the company's stage and funding. Benefits are directly listed from the job description and are highly attractive for a remote role in the tech industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech / Payment Infrastructure. Primer.io operates at the cutting edge of payment technology, building unified infrastructure that simplifies complex payment stacks for merchants globally. This industry is characterized by rapid innovation, stringent security requirements, and a focus on customer experience and operational efficiency.

Company Size: Primer.io is a rapidly growing startup, likely employing between 50-200 employees, based on typical growth trajectories for venture-backed companies. This size offers a dynamic environment where individuals can have significant impact and visibility.

Founded: Primer.io was founded in 2020. Its relatively recent founding suggests a culture that is agile, forward-thinking, and focused on building from the ground up, iterating quickly based on market feedback and technological advancements.

Team Structure:

• The Product Designer will join the "Optimisation team," which comprises backend, full-stack, and frontend engineers, working collaboratively alongside Product Managers.

• This structure emphasizes cross-functional teamwork, with designers expected to integrate closely with engineering and product disciplines.

Methodology:

• The company emphasizes a "first principles thinking" approach to problem-solving, encouraging deep dives into fundamental issues.

• A data-informed mindset is crucial, with heavy reliance on analytics and A/B testing to guide product development and optimization strategies.

• Collaboration and iteration are core to their product development, with an expectation of continuous improvement and pragmatic solutions.

Company Website: https://primer.io/

📝 Enhancement Note: The company's focus on rebuilding payments from the ground up and its "remote-first" culture are key differentiators. The "Optimisation team" context highlights a direct link to improving practical business outcomes for clients, which is a strong motivator for operations-minded professionals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer, indicating a need for independent contribution and ownership of design projects. The designer is expected to execute tasks with minimal supervision, mentor junior colleagues if applicable, and contribute strategically to the design process.

Reporting Structure: The Product Designer will likely report to a Design Lead, Head of Design, or a Product Manager overseeing the Optimisation team. Collaboration will be extensive with engineering and product teams.

Operations Impact: This role has a significant potential to impact revenue operations and GTM by designing features that directly improve merchant payment success rates, reduce fraud, optimize fallback strategies, and enhance the usability of observability dashboards. Improved payment performance for clients translates directly to increased revenue and customer retention for Primer.

Growth Opportunities:

• Skill Development: Opportunity to deepen expertise in FinTech product design, payment systems, and user-centric optimization strategies. Exposure to advanced design systems and collaborative remote work practices.

• Leadership Potential: As the company scales, there will be opportunities to take on more complex projects, lead design initiatives within specific product areas, or potentially mentor junior designers.

• Cross-functional Exposure: Direct collaboration with engineering and product management provides a holistic understanding of the product development lifecycle and business strategy, paving the way for potential product management or specialized design roles.

📝 Enhancement Note: The growth path is strong for a designer who can demonstrate impact on key business metrics, aligning with operations objectives. The ability to influence product strategy through data-driven design is a key growth driver.

🌐 Work Environment

Office Type: Primer.io is a "remote-first" company. This means that remote work is the primary mode of operation, and the company is optimized for distributed teams.

Office Location(s): While the company is headquartered in the United Kingdom, the remote nature means employees can be based in Portugal, Romania, Hungary, Poland, and the United Kingdom. This global distribution requires robust remote collaboration tools and practices.

Workspace Context:

• The work environment is highly collaborative, despite being remote. Expect frequent video calls, Slack communication, and shared digital workspaces.

• Employees have access to co-working spaces, facilitating in-person collaboration or focused work outside the home environment.

• The culture is built around trust, autonomy, and accountability, empowering individuals to manage their work effectively within a distributed team.

• Access to top-tier equipment and a home office setup budget ensures a productive and comfortable remote working experience.

Work Schedule: While standard full-time hours apply, the remote-first nature offers flexibility in how those hours are structured, provided core collaboration needs are met. Team members are expected to be available for key meetings and collaborative sessions, often aligning with European business hours.

📝 Enhancement Note: The remote-first culture is a significant aspect of the work environment, appealing to candidates prioritizing flexibility. The emphasis on effective remote collaboration tools and practices is key to success.

📄 Application & Portfolio Review Process

Interview Process:

• Talent Partner Call (30 mins): Initial screening to assess cultural fit, motivations, and basic qualifications. Be prepared to discuss your career aspirations and why Primer.io.

• Hiring Manager Interview (45 mins): Deeper dive into your design experience, process, and problem-solving skills. Expect questions about specific projects and how you approach challenges.

• Live Design Challenge: A practical exercise to assess your design skills, critical thinking, and ability to work under pressure. This will likely involve a design problem related to Primer's product space, requiring you to present your thought process and solution.

• Values-Alignment Interview (60 mins): Focuses on how your personal values and working style align with Primer's company culture and values. Be ready to discuss your approach to collaboration, learning, and handling challenges.

Portfolio Review Tips:

• Structure for Impact: Organize your portfolio with clear case studies. For each case study, detail the problem, your role, the process, your contributions, the solution, and the measurable outcomes.

• Showcase Process: Emphasize your design thinking, research methodologies, and how you iterate based on feedback and data. Don't just show final screens; explain the journey.

• Quantify Results: Wherever possible, use metrics to demonstrate the impact of your designs, especially in areas related to user engagement, conversion, or operational efficiency.

• Tailor to Primer: Highlight projects that showcase experience with complex systems, data-informed design, or collaboration with engineering teams. Mention your understanding of the FinTech space if applicable.

• Presentation Practice: Be ready to walk through your portfolio confidently, clearly articulating your design decisions and their rationale.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with Primer.io's product, its mission, and the FinTech/payments industry. Research common challenges in payment optimization for merchants.

• Practice Problem-Solving: Be ready to tackle a design problem presented live. Practice thinking aloud, breaking down the problem, and sketching out potential solutions.

• Focus on Collaboration: The challenge may involve presenting to or discussing with team members. Demonstrate strong communication and collaborative skills.

• Data-Informed Approach: Think about how you would use data to inform your design decisions and measure success for the challenge problem.

📝 Enhancement Note: The interview process is structured to evaluate not only design skills but also problem-solving abilities, collaboration, and cultural fit. A well-prepared portfolio and practice with design challenges are critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly likely, given industry trends and its collaborative features), Sketch, Adobe XD.

• Design System Management: Tools supporting design system creation and maintenance (e.g., Storybook integration with Figma, Zeroheight).

• Collaboration: Slack, Zoom, Google Workspace or similar productivity suite.

Analytics & Reporting:

• Product Analytics: Amplitude, Mixpanel, Google Analytics, or internal analytics platforms for tracking user behavior and product usage.

• A/B Testing: Tools like Optimizely, VWO, or integrated platform capabilities for running and analyzing experiments.

• Dashboarding: Tools like Tableau, Looker, or custom-built dashboards for visualizing key performance indicators.

CRM & Automation:

• While not directly a designer's tool, understanding how CRM systems (e.g., Salesforce) and marketing/sales automation platforms integrate with product features can be beneficial for context.

📝 Enhancement Note: Proficiency in modern design tools like Figma and a strong understanding of how to leverage product analytics and A/B testing data are essential for this role. The ability to work within a design system framework is also a key technical requirement.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and addressing user needs, ensuring that designs solve real problems and enhance user experience.

• Data-Driven Decision Making: Relying on analytics, research, and A/B testing to validate hypotheses and guide product development, ensuring efficiency and effectiveness.

• Collaboration & Transparency: Open communication and active participation in cross-functional teams, sharing insights and feedback freely.

• Pragmatism & Efficiency: Balancing polish with practicality, delivering solutions that are both high-quality and feasible within project constraints, driving operational efficiency.

• Continuous Improvement: An ongoing pursuit of learning, iteration, and optimization in both product design and personal development.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be deeply embedded with Product Managers and Engineers, fostering a collaborative environment where design is an integral part of the development process from inception.

• Feedback Loops: An open culture for giving and receiving constructive feedback on designs and processes, facilitating continuous improvement.

• Empowerment & Autonomy: Team members are trusted to take ownership of their work, make decisions, and contribute proactively to team goals.

📝 Enhancement Note: The emphasis on data, collaboration, and pragmatic problem-solving aligns strongly with operational excellence and GTM support. Designers who thrive in these environments will find a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Payments: Navigating the intricate technical and regulatory landscape of global payments to create user-friendly solutions.

• Remote Collaboration: Maintaining strong communication, alignment, and team cohesion within a distributed, remote-first environment.

• Balancing Polish and Pragmatism: Ensuring designs are both visually appealing and technically feasible, especially in a fast-paced startup setting where rapid iteration is key.

• Data Interpretation: Effectively translating raw data and A/B test results into actionable design improvements.

Learning & Development Opportunities:

• Domain Expertise: Gaining deep knowledge in payment infrastructure, optimization strategies, and FinTech product development.

• Design System Maturity: Contributing to and learning from the evolution of a growing design system.

• Remote Work Best Practices: Honing skills in asynchronous communication, virtual collaboration, and remote team management.

• Data-Driven Design: Becoming highly adept at using analytics and experimentation to influence product strategy and demonstrate ROI.

📝 Enhancement Note: The challenges present significant opportunities for professional growth, particularly for designers interested in applying their skills to solve complex business problems with tangible impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a complex technical system. How did you approach understanding the underlying mechanics and translating them into a user-friendly experience?" (Focus on your process, research, and collaboration with engineers).

• "Walk me through a product design project where you used data (analytics, A/B testing) to inform your decisions and achieve a specific business outcome. What were the results?" (Highlight your data-informed mindset and ability to measure impact).

• "How do you balance delivering polished, user-centric designs with the need for pragmatic, timely solutions in a fast-paced startup environment?" (Showcase your adaptability and understanding of trade-offs).

Company & Culture Questions:

• "What excites you about Primer.io's mission to rebuild payments and commerce?" (Show your enthusiasm for the company's vision).

• "How do you approach collaboration with product managers and engineers, especially in a remote setting?" (Highlight your communication and teamwork skills).

Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation to tell a compelling story for each case study, focusing on the problem, your process, and the impact.

• Highlight Key Contributions: Clearly articulate your specific role and contributions, especially if you worked in a team.

• Visual Clarity: Use clean, well-organized slides and clear visuals. Ensure prototypes are interactive and easy to navigate.

• Data Visualization: If presenting data, ensure it's clear, concise, and directly supports your design decisions and outcomes. Show how your designs contributed to metrics.

• Engage with Questions: Be prepared to answer in-depth questions about your design choices, methodologies, and the trade-offs you made.

📝 Enhancement Note: The interview process emphasizes a blend of design skills, strategic thinking, and cultural fit. Being able to articulate your process, demonstrate data-driven decision-making, and showcase impact through your portfolio are key to success.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided Ashby link (https://jobs.ashbyhq.com/primer.io/0876a65a-4ae2-4534-8cf2-de4a34a5301f).

• Portfolio Customization: Ensure your portfolio is up-to-date and clearly showcases 2-3 in-depth case studies that demonstrate your end-to-end design process, problem-solving skills, and impact, ideally with examples of data-informed design or complex system interaction.

• Resume Optimization: Tailor your resume to highlight experience in product design, user research, design systems, and collaboration with engineering teams. Quantify achievements and responsibilities using action verbs and relevant metrics.

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work. Prepare specific examples for behavioral questions related to collaboration, problem-solving, and handling ambiguity.

• Company Research: Thoroughly research Primer.io's mission, products, and the FinTech industry. Understand their remote-first culture and the "Optimisation team's" focus to better align your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.