Product Designer

📍 Job Overview

Job Title: Product Designer Company: Populix Location: Jakarta Barat, Jakarta, Indonesia Job Type: FULL_TIME Category: Product Design / User Experience (UX) / User Interface (UI) Date Posted: 2025-08-21 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• This role focuses on designing user-centered solutions for Populix's web and mobile platforms, emphasizing a strong understanding of Indonesian consumer behavior.
• The Product Designer will be instrumental in translating business objectives and user needs into intuitive and visually appealing digital experiences.
• Key responsibilities include conducting user research, creating high-fidelity designs, and ensuring pixel-perfect execution across all touchpoints.
• This position requires a blend of creative design skills, analytical thinking, and collaborative capabilities to drive product innovation within a fast-paced consumer insights environment.

📝 Enhancement Note: While the input data categorizes this as a "Product Designer" role, the responsibilities and required skills strongly align with a specialized UX/UI Designer role within a consumer-focused technology company, particularly one operating in a specific regional market like Indonesia. The emphasis on user research, usability testing, and mobile app design within the Indonesian context indicates a need for a designer deeply attuned to local user behaviors and digital platform adoption.

📈 Primary Responsibilities

• Design user-centered solutions for Populix's web and mobile applications, collaborating closely with product managers, engineers, and key stakeholders to ensure alignment with product strategy and business goals.
• Conduct comprehensive user research, including interviews, surveys, and ethnographic studies, to deeply understand Indonesian consumer preferences, pain points, and usability challenges.
• Execute usability testing on prototypes and live products to gather feedback, identify areas for improvement, and iterate on designs to enhance user experience (UX) and interface (UI) effectiveness.
• Develop high-fidelity UI designs, wireframes, mockups, and interactive prototypes with meticulous attention to detail, ensuring pixel-perfect execution and a consistent, visually appealing brand aesthetic across all platforms and devices.
• Clearly articulate and present design rationale, insights from user research, and usability findings to stakeholders, effectively communicating design decisions and their impact on user engagement and business objectives.
• Stay abreast of emerging design trends, user interface patterns, and relevant technologies, particularly those impacting mobile-first consumer experiences in emerging markets, to drive innovative and forward-thinking design solutions.
• Contribute to the continuous improvement of Populix's product development process by advocating for user-centric design principles and best practices.

📝 Enhancement Note: The primary responsibilities have been expanded to reflect the typical duties of a Product Designer in a tech-forward company, with a specific emphasis on user research, usability testing, and the creation of high-fidelity designs for both web and mobile platforms. The inclusion of "Indonesian consumer behavior" and "mobile-first" contexts is crucial for this role, suggesting the need for a designer who can adapt global UX/UI principles to a specific market.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction (HCI), Graphic Design, or a closely related field. Experience: 3+ years of professional experience in product design, with a proven track record in designing for both web and mobile applications.

Required Skills:

• User-Centered Design: Deep understanding of UI/UX principles, user-centered design methodologies, and the ability to translate user needs and business requirements into intuitive interfaces.
• Visual Design & Aesthetics: Strong grasp of design aesthetics, layout principles, typography, color theory, and the ability to create visually appealing, pixel-perfect designs.
• Prototyping & Wireframing: Proficiency in creating wireframes, user flows, mockups, and interactive prototypes to effectively communicate design concepts.
• Design Tools: Expertise in industry-standard design and prototyping tools such as Figma or Framer.
• User Research & Testing: Experience conducting user research, usability testing, and analyzing feedback to inform design decisions and validate solutions.
• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to clearly articulate design rationale and collaborate effectively with cross-functional teams (product managers, engineers, marketing).
• Problem-Solving: Strong analytical and problem-solving skills, with the ability to approach complex design challenges creatively and efficiently.
• Business Acumen: Familiarity with business strategy and product strategy, understanding how design decisions impact overall business objectives.

Preferred Skills:

• Experience designing for consumer-facing mobile applications, particularly within emerging markets.
• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better understand technical constraints and opportunities.
• Experience with A/B testing and data analysis to optimize user experience based on performance metrics.
• Familiarity with design systems and the ability to contribute to or maintain them.
• Experience working in an agile development environment.

📝 Enhancement Note: The skills section has been elaborated to detail specific competencies expected of a Product Designer, including user research, visual design, prototyping, and proficiency in key tools like Figma. The distinction between required and preferred skills provides clarity for candidates. The inclusion of "business strategy" and "product strategy" highlights the strategic aspect of the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 well-executed product design projects, with a focus on web and mobile applications.
• Projects should demonstrate a clear understanding of the design process, from initial concept and user research through to high-fidelity design and prototyping.
• Showcase case studies that clearly outline the problem statement, your role, the design process, key decisions made, and the final outcomes, including any quantifiable results or user feedback.
• Demonstrate proficiency in creating pixel-perfect UI designs, wireframes, user flows, and interactive prototypes using tools like Figma or Framer.
• Include examples that highlight your ability to conduct user research and usability testing, and how this research informed your design solutions.

Process Documentation:

• Projects should illustrate a structured approach to problem-solving, detailing how you identified user needs and translated them into design solutions.
• Provide evidence of iterating on designs based on feedback from user testing or stakeholder input.
• Showcase your ability to present design rationale clearly and concisely, explaining the "why" behind design choices.

📝 Enhancement Note: This section emphasizes the critical need for a strong portfolio that not only displays visual design skills but also demonstrates a robust design process, user research capabilities, and the ability to articulate design decisions and their impact. The focus is on showcasing how the candidate approaches and solves design problems within a product development lifecycle.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Product Designers with 2-5 years of experience in Jakarta, Indonesia, the estimated salary range is IDR 12,000,000 - IDR 20,000,000 per month.

Benefits:

• Competitive salary commensurate with experience and skills.
• Opportunity to work with a dynamic and growing consumer insights platform.
• Exposure to the Indonesian consumer market and the opportunity to shape user experiences for a large user base.
• Collaborative and innovative work environment.
• Professional development opportunities.
• Standard employee benefits as per Indonesian labor law.

Working Hours: Standard full-time working hours, typically 40 hours per week. Flexibility may be available based on project needs and team collaboration, but the role requires consistent on-site presence.

📝 Enhancement Note: A salary range has been estimated for Jakarta, Indonesia, based on typical market rates for a mid-level Product Designer. This estimate considers the cost of living and industry standards in the region. The benefits listed are general but tailored to the context of a tech startup environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Insights / Market Research Technology (MarTech) / Data Analytics Platform. Populix operates within the intersection of technology and market research, leveraging mobile technology to gather consumer data and provide actionable insights. Company Size: Specific size not provided, but described as having a database of over 1,000,000 respondents, suggesting a significant operational scale. Likely a growing startup or scale-up environment. Founded: Founded in 2019, Populix is a relatively young company focused on modernizing consumer insights through technology.

Team Structure:

• The Product Designer will likely be part of a broader Product or Engineering team.
• This team will include Product Managers who define product strategy and roadmaps, Engineers who build the platform, and potentially other designers or researchers.
• Collaboration is expected to be cross-functional, involving close partnerships with Product Managers and Engineers to ensure design feasibility and alignment with technical capabilities.

Methodology:

• Populix utilizes a mobile-first approach to data collection, indicating a strong focus on user experience within mobile applications.
• The company's core business revolves around data collection and insight generation, suggesting a data-driven approach to product development and design validation.
• Agile methodologies are likely employed to facilitate rapid iteration and development cycles.

Company Website: https://info.populix.co/

📝 Enhancement Note: This section infers the company's culture and team structure based on its industry, business model, and the nature of the Product Designer role. The emphasis on mobile-first and data-driven insights is key to understanding the operational environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level Product Designer role, requiring 3+ years of experience. It sits between an entry-level Junior Designer and a Senior or Lead Designer. The role involves significant individual contribution and collaboration. Reporting Structure: The Product Designer will likely report to a Head of Product, a Design Lead, or a Senior Product Manager. The reporting line will depend on the company's specific organizational structure. Operations Impact: The Product Designer directly impacts the usability and effectiveness of Populix's platform, influencing user acquisition, engagement, and retention. By improving the user experience, they contribute to the company's ability to gather quality data and provide valuable insights to its clients, ultimately driving revenue growth.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in UX research, UI design, or specific areas of product strategy.
• Leadership Potential: With proven performance and experience, there's potential to move into a Senior Product Designer or Design Lead role, mentoring junior designers and taking ownership of larger product areas.
• Cross-functional Exposure: Gain experience working closely with product management, engineering, and marketing teams, broadening understanding of the entire product lifecycle.
• Market Expertise: Develop deep insights into the Indonesian consumer market, a valuable asset in the digital product space.

📝 Enhancement Note: This analysis focuses on the career trajectory for a Product Designer, outlining the progression from a mid-level role and the potential for growth within Populix or the broader tech industry. The emphasis is on skill development and impact on business objectives.

🌐 Work Environment

Office Type: On-site role in Jakarta Barat. The work environment is likely a modern office space designed for collaboration and productivity, typical of tech companies. Office Location(s): Jakarta Barat, Jakarta, Indonesia. This location offers access to a vibrant business district and a large talent pool.

Workspace Context:

• The workspace is expected to be collaborative, encouraging interaction with product managers, engineers, and other team members.
• Access to necessary design tools and technology, including high-performance computers and software licenses (e.g., Figma, Framer).
• Opportunities for team brainstorming sessions, design critiques, and knowledge sharing.
• A fast-paced environment where continuous feedback and iteration are common.

Work Schedule: Standard full-time business hours (approximately 40 hours per week), with potential for some flexibility depending on project deadlines and team coordination. The on-site requirement ensures consistent team presence and collaboration.

📝 Enhancement Note: This section contextualizes the on-site work environment, highlighting the collaborative nature and the tools and setup expected for a Product Designer. The emphasis is on how the physical workspace supports the design process and team integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess qualifications and fit.
• Portfolio Presentation & Design Challenge: You will likely be asked to present your portfolio, walking through key projects and design decisions. A practical design challenge, simulating a real-world problem Populix faces, may also be included to evaluate your problem-solving and design skills.
• Team Interviews: Interviews with Product Managers, Engineers, and potentially other designers to assess collaboration skills, technical understanding, and cultural fit.
• Final Interview: Potentially with a senior leader, focusing on strategic thinking, alignment with company values, and overall suitability for the role.

Portfolio Review Tips:

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, your design decisions, and the outcomes. Focus on the impact of your work.
• Showcase Process: Include wireframes, user flows, research findings, and iterations to demonstrate your design thinking.
• Highlight Usability & Research: Emphasize how you incorporated user research and usability testing into your design process and how it influenced your final solutions.
• Visual Polish: Ensure your portfolio is visually appealing, well-organized, and easy to navigate. Proofread for any errors.
• Tailor to Populix: If possible, subtly tailor your presentation to highlight projects or skills that align with Populix's focus on consumer insights and mobile applications in Indonesia.

Challenge Preparation:

• Familiarize yourself with Populix's product and target audience (Indonesian consumers).
• Practice articulating your design process and rationale concisely.
• Be prepared to discuss your approach to problem-solving, user research, and iterative design.
• Think about how you would tackle a design problem related to improving user engagement on a mobile app for data collection.

📝 Enhancement Note: This section provides actionable advice for candidates on how to navigate the interview process, with specific tips for portfolio presentation and preparing for potential design challenges, tailored to the nature of the Product Designer role at Populix.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and collaboration. Expected proficiency in creating complex design systems and interactive prototypes.
• Framer: Another key tool for prototyping, potentially used for more advanced interactions or animations. Familiarity with its capabilities is a plus.

Analytics & Reporting:

• While not explicitly a designer tool, familiarity with analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) can be beneficial for understanding user behavior and validating design decisions. Designers often work with data to inform their choices.
• Experience with user feedback and survey tools (e.g., SurveyMonkey, Typeform) for conducting research.

CRM & Automation:

• Not directly relevant for the Product Designer role, but understanding how the product integrates with CRM or marketing automation systems can provide broader context.

📝 Enhancement Note: The tools and technology stack are explicitly mentioned in the requirements, with Figma and Framer being highlighted as core design software. The inclusion of analytics and user feedback tools reflects the data-driven and user-centric nature of the role.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A strong commitment to understanding and serving the user's needs, ensuring products are intuitive and valuable.
• Data-Driven Decision Making: Utilizing insights from user research and analytics to inform design choices and product development.
• Collaboration: Working effectively with cross-functional teams to achieve shared goals.
• Innovation: A drive to explore new ideas and solutions to improve the product and user experience.
• Attention to Detail: A commitment to pixel-perfect execution and high-quality design output.

Collaboration Style:

• Expect a collaborative environment where designers work closely with product managers to define features and engineers to ensure technical feasibility.
• Regular design reviews and feedback sessions are likely part of the workflow to ensure quality and alignment.
• Open communication and a willingness to share ideas and constructive criticism are valued.

📝 Enhancement Note: This section infers the core values and collaboration style based on typical tech company cultures and the specific requirements of a Product Designer role, emphasizing user focus, data, and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively integrating user feedback and design best practices with business objectives and technical constraints.
• Designing for a Specific Market: Adapting global design principles and user experience patterns to resonate with the unique preferences and behaviors of Indonesian consumers.
• Rapid Iteration: Working in a fast-paced environment that requires quick turnarounds and continuous refinement of designs.
• Cross-functional Alignment: Ensuring all stakeholders are aligned on design decisions and product direction.

Learning & Development Opportunities:

• Deepen UX Research Skills: Opportunities to refine user research methodologies and gain deeper insights into consumer behavior.
• Master Design Tools: Continued development in advanced features of Figma, Framer, and potentially new design technologies.
• Product Strategy Involvement: Gain exposure to product strategy discussions and contribute to the product roadmap.
• Mentorship: Potential to be mentored by senior design or product leaders within the company.

📝 Enhancement Note: This section identifies potential challenges inherent in a Product Designer role within a growing tech company and outlines specific learning and development avenues available to the candidate.

💡 Interview Preparation

Strategy Questions:

• "Walk me through a challenging design project from your portfolio. What was the problem, your approach, and the outcome?" (Focus on process, problem-solving, and impact.)
• "How do you balance user needs with business requirements and technical limitations?" (Demonstrate strategic thinking and pragmatic design.)
• "Describe your process for conducting user research and usability testing. How have you used this information to improve a design?" (Highlight your user-centric approach.)
• "How would you approach designing a new feature for Populix aimed at increasing respondent engagement?" (Assess your ability to apply design thinking to Populix's context.)
• "What are your favorite design tools, and why?" (Showcase your technical proficiency and preferences.)

Company & Culture Questions:

• "What interests you about Populix and our mission to understand Indonesian consumers?" (Show your research and genuine interest.)
• "How do you stay updated on design trends and best practices?" (Demonstrate continuous learning.)
• "Describe a time you had to collaborate with engineers or product managers who disagreed with your design. How did you handle it?" (Assess your communication and conflict-resolution skills.)
• "What is your understanding of the Indonesian consumer market, and how might that influence your design approach?" (Test your market awareness.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Introduction to Populix, overview of your portfolio, deep dive into 2-3 key projects.
• For Each Project:
  • Problem: Clearly state the user problem or business goal.
  • Your Role: Define your specific contributions.
  • Process: Detail your research, ideation, design iterations, and testing. Use visuals (wireframes, user flows, mockups).
  • Solution: Showcase the final design and explain key features.
  • Outcome: Quantify results or share user feedback. Explain what you learned.
• Engagement: Be prepared to answer questions throughout your presentation and engage with the interviewers.

📝 Enhancement Note: This section provides specific, actionable advice on preparing for interview questions, including sample questions tailored to the role and company, and a structured strategy for presenting a design portfolio effectively.

📌 Application Steps

To apply for this Product Designer position:

• Submit your resume and a link to your online portfolio through the provided application link.
• Portfolio Customization: Ensure your portfolio clearly highlights your experience with web and mobile app design, user research, and usability testing. Select projects that best demonstrate your problem-solving process and design execution for consumer-facing products.
• Resume Optimization: Tailor your resume to emphasize keywords from the job description, such as "Product Design," "UI/UX," "Figma," "User Research," and "Mobile Applications." Quantify your achievements whenever possible.
• Company Research: Thoroughly research Populix, its mission, its product, and its target market (Indonesian consumers). Understand their business model and the challenges they aim to solve.
• Prepare for Presentation: Practice walking through your portfolio projects, focusing on storytelling, design process, and the impact of your work. Be ready to articulate your design rationale and respond to questions about your process and decisions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---