Product Designer

📍 Job Overview

Job Title: Product Designer

Company: LiveScore Group

Location: London, England, United Kingdom

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: 2026-05-14T06:59:36

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the strategic design and execution of casino and promotions experiences across LiveScore Bet and Virgin Bet, focusing on user discovery, engagement, and retention.

• Lead hands-on design work in a fast-paced, commercially driven environment, leveraging behavioral insights and data to solve complex interaction challenges.

• Collaborate closely with Product Managers, researchers, and engineers to define problems, shape innovative solutions, and deliver intuitive, engaging, and responsible user experiences.

• Utilize data and experimentation to continuously refine product performance and validate design decisions, ensuring a measurable impact on business goals.

• Design responsive, mobile-first experiences across web and app platforms, upholding a high standard of usability and craft.

📝 Enhancement Note: The role is specified as "Product Designer" but the description clearly indicates a "Senior Product Designer" level, requiring ownership and strategic input. The focus on "casino and promotions experience" and "retention mechanics" suggests a specialization within a user-centric, commercially driven digital product environment. The requirement for data and experimentation points towards a strong emphasis on measurable outcomes and optimization.

📈 Primary Responsibilities

• Own and deliver end-to-end product design for key casino and promotions user journeys, from initial concept through to launch and ongoing optimization.

• Enhance user engagement with promotions, bonuses, and rewards by designing clear, compelling, and easily understandable interfaces.

• Develop user experiences that effectively support customer retention and repeat engagement by applying behavioral insights and deep user understanding.

• Partner with Product Managers to collaboratively define product problems, critically challenge assumptions, and prioritize high-impact design opportunities.

• Contribute to the overall quality and strategic direction of the Product Design team by sharing expertise and shaping solutions collaboratively.

• Leverage user research findings, performance data, and A/B testing results to validate design hypotheses and drive continuous improvement in product outcomes.

• Design intuitive and responsive user interfaces optimized for mobile-first experiences across various platforms (app and web).

• Facilitate cross-functional workshops and design thinking sessions to align team perspectives, foster collaboration, and accelerate the progress of design initiatives.

📝 Enhancement Note: The responsibilities highlight a blend of strategic ownership ("Own and deliver design") and hands-on execution ("hands-on role designing"). The emphasis on "improving how users engage with promotions" and "designing experiences that support retention" indicates a strong focus on conversion rate optimization (CRO) and customer lifetime value (CLV) through design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), or a related field is often preferred for senior product design roles. Equivalent practical experience will also be considered.

Experience: Proven track record of delivering impactful product design work within a digital product team, ideally with 5-10 years of experience.

Required Skills:

• Demonstrated experience delivering successful product design solutions within a digital product team environment.

• Strong proficiency in UX and interaction design, with a commitment to high standards of usability and visual craft.

• Experience designing products specifically focused on user engagement, retention, or conversion optimization.

• Comfort and proficiency in utilizing data and experimentation (e.g., A/B testing) to inform design decisions and measure outcomes.

• Ability to effectively balance user needs with commercial objectives in a dynamic, fast-paced business environment.

• Excellent communication skills, capable of articulating and justifying design decisions clearly to diverse stakeholders.

• Collaborative and pragmatic approach to working closely with product management, engineering, and user research teams.

• Experience designing for mobile-first products across multiple platforms (iOS, Android, Web).

Preferred Skills:

• Experience or strong interest in game design, gamification principles, or player-driven mechanics.

• Proficiency in conducting user research and synthesizing insights to inform design.

• Experience with prototyping tools for user flow and interaction design.

• Understanding of accessibility standards and inclusive design practices.

📝 Enhancement Note: The "Skills, Knowledge, and Experience" section clearly outlines a need for a senior-level candidate with a strong portfolio demonstrating impact. The emphasis on "engagement, retention, or conversion-focused products" and "data and experimentation" points towards a candidate skilled in growth design and performance marketing support.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of impactful product design projects, clearly demonstrating your role and contributions.

• Include case studies that highlight your process for solving complex UX and interaction design challenges, particularly in engagement or conversion-focused products.

• Present examples of how you've used data, user research, and experimentation to inform design decisions and drive measurable improvements.

• Demonstrate your ability to design for mobile-first experiences and work within or contribute to design systems.

Process Documentation:

• Detail your approach to user-centered design processes, including problem definition, ideation, prototyping, testing, and iteration.

• Explain how you collaborate with cross-functional teams (Product Managers, Engineers, Researchers) throughout the design lifecycle.

• Illustrate your methods for translating user insights and business goals into intuitive and effective design solutions.

• Provide examples of how you have used design systems and scalable patterns to ensure consistency and efficiency.

📝 Enhancement Note: While explicit portfolio requirements aren't detailed, the job description strongly implies the need for a portfolio that showcases hands-on design work, UX/interaction design expertise, experience with engagement/retention/conversion products, and a data-driven approach. The "Senior Product Designer" level suggests a need to demonstrate strategic thinking and ownership.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Product Designer in London with 5-10 years of experience, the estimated salary range is £60,000 - £85,000 per annum. This range accounts for the required experience, the hybrid work model, and the competitive nature of the tech and gaming industries in London.

Benefits:

• Company Performance Bonus: Opportunity for additional compensation based on company success.

• Flexible Working Agreements: Potential for adjustable work arrangements where applicable, complementing the hybrid model.

• Private Healthcare Scheme: Comprehensive medical coverage for employees.

• Employee Enhanced Assistance: Support services available for employee well-being.

• Enhanced Family Leave: Generous maternity, shared parental, and adoption leave policies, including extended periods at full and half pay.

• Paternity Leave: Up to 4 weeks at full pay to support new fathers.

• Subsidised Gym Membership: Financial assistance towards fitness and wellness.

• Annual Travel Card Loan & Ride to Work Scheme: Support for commuting expenses and active travel.

• Life Assurance (x3 salary): Financial protection for dependents in case of death.

• Contributory Pension Plan: A retirement savings plan with employer contributions.

• Virgin Family Exclusive Offers: Access to special discounts and experiences through the Virgin network.

• Thursday drinks in the office and regular socials: Opportunities for informal team building and social interaction.

Working Hours: The role is based on a standard full-time employment commitment, typically around 40 hours per week. The hybrid model requires 3 days in the office (Tuesday-Thursday) and offers flexibility for the remaining 2 days, allowing for remote work.

📝 Enhancement Note: The salary range is an estimation based on typical Senior Product Designer roles in London. The provided benefits are comprehensive and align well with standard offerings in the UK tech sector, with some unique Virgin-associated perks. The working hours are clearly defined by the hybrid model.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Digital Media, Sports, and Entertainment sectors, specifically focusing on sports betting and gaming technology. LiveScore Group is a prominent player, reaching millions of users globally through brands like LiveScore, LiveScore Bet, and Virgin Bet. This context implies a fast-paced, data-driven, and commercially focused environment.

Company Size: LiveScore Group is a significant organization, likely falling into the "501-1000 employees" or "1001-5000 employees" range based on its global reach and multiple brands. This size typically means a structured environment with established processes but also opportunities for impact and cross-functional collaboration.

Founded: LiveScore was founded in 1998, with LiveScore Group evolving over time to encompass betting and gaming platforms. This long history suggests stability and deep market experience, while the expansion into betting and gaming indicates a dynamic and forward-thinking approach to growth.

Team Structure:

• The Product Design team is likely part of a larger Product or Technology department, comprising Product Managers, UX/UI Designers, Researchers, and Engineers.

• This specific role reports to a Lead Product Designer, indicating a clear reporting line within the design function.

Methodology:

• Data Analysis & Insights: The role heavily relies on using data, experimentation, and user insights to guide design decisions and optimize performance.

• Workflow Planning & Optimization: The core responsibility involves designing and improving user journeys, focusing on engagement and retention through iterative design processes.

• Automation & Efficiency: While not explicitly stated as a primary focus for this design role, efficiency in design delivery through design systems and scalable patterns is implied.

Company Website: https://www.livescoregroup.com/

📝 Enhancement Note: The company context is derived from the brands mentioned (LiveScore, LiveScore Bet, Virgin Bet) and the industry of sports betting and gaming. The company size is inferred from the global reach and multi-brand portfolio. The methodology section outlines the operational approach to product design within this company.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a level of autonomy, strategic input, and ownership. It requires a candidate who can not only execute design tasks but also influence product direction, mentor junior designers (potentially), and contribute to strategic discussions. The focus on core journeys and retention suggests a deep dive into optimizing user behavior and product performance.

Reporting Structure: You will report directly to a Lead Product Designer, who will likely provide guidance, feedback, and strategic direction. You will also work closely with Product Managers, engineers, and researchers, forming a core product team for your specific area (Casino & Promotions).

Operations Impact: The impact of this role is significant and directly tied to revenue generation and customer loyalty. By improving engagement with casino games and promotions, you will directly influence user retention, frequency of use, and potentially conversion rates, all of which are key performance indicators for a betting and gaming platform. Small design changes are noted to have a "meaningful impact."

Growth Opportunities:

• Specialization & Mastery: Deepen expertise in designing for engagement, retention, and gamification within the highly competitive iGaming sector.

• Leadership Potential: Progress to Lead Product Designer or Product Design Manager roles by demonstrating strategic leadership, mentoring capabilities, and a proven track record of driving significant product improvements.

• Cross-Functional Exposure: Gain valuable experience working across diverse product teams and understanding the broader business objectives of a global digital entertainment company.

• Skill Development: Expand skills in data-driven design, experimentation, and behavioral economics through hands-on application.

📝 Enhancement Note: The career path and growth opportunities are extrapolated from the "Senior" title and the nature of the responsibilities. The "Operations Impact" section emphasizes the direct link between design and business outcomes in a revenue-generating context.

🌐 Work Environment

Office Type: The company operates a hybrid working model, requiring 3 days per week in their Soho, London office. This suggests a modern office space designed for collaboration and team interaction, with amenities to support in-office work.

Office Location(s): The primary office location mentioned is Soho, London, a vibrant and central area known for its creative and media industries. This location offers excellent transport links and access to amenities.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on workshops and team discussions point to a workspace that encourages face-to-face collaboration and brainstorming.

• Tools & Technology: While specific tools aren't listed here, the role implies access to standard design software, prototyping tools, and potentially analytics platforms used by the product teams.

• Team Interaction: The office days are structured to facilitate interaction with Product Managers, engineers, researchers, and other designers, fostering a cohesive team dynamic.

Work Schedule: The standard work schedule is full-time (approx. 40 hours/week), with a hybrid arrangement. Employees are expected in the office Tuesdays, Wednesdays, and Thursdays, offering flexibility for remote work on Mondays and Fridays. This structure aims to balance in-person collaboration with individual focus time and work-life balance.

📝 Enhancement Note: The work environment details are derived from the explicit mention of "Soho, London" and "Hybrid working: 3 days in the office, Tues - Thurs." This suggests a standard professional office setup conducive to collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and portfolio. Be prepared to clearly articulate your experience and suitability for the role.

• Portfolio Presentation & Discussion: You will likely be asked to present a selection of your strongest work, focusing on projects relevant to engagement, retention, and conversion. Be ready to discuss your design process, decision-making rationale, and the impact of your work.

• Design Challenge/Exercise: A practical exercise may be given, either as a take-home task or an in-person/virtual workshop, to assess your problem-solving skills, UX/interaction design capabilities, and how you approach a given brief.

• Team Interviews: You will likely meet with Product Managers, engineers, and other designers to assess your collaborative skills, communication style, and cultural fit within the team.

• Final Interview: A discussion with the Lead Product Designer or a senior leader to finalize the decision.

Portfolio Review Tips:

• Curate for Relevance: Select 3-4 projects that best showcase your experience in designing for engagement, retention, or conversion, particularly in digital or mobile-first contexts.

• Tell a Story: For each project, clearly outline the problem, your role, the process you followed, the challenges you encountered, your solutions, and the measurable outcomes (data, metrics, user feedback).

• Highlight Process: Demonstrate your understanding of UX principles, interaction design, user research, and data-driven decision-making. Show your thought process, not just the final UI.

• Quantify Impact: Whenever possible, use metrics (e.g., % increase in engagement, % reduction in churn, conversion rate improvements) to demonstrate the business impact of your designs.

• Design Systems & Mobile-First: Explicitly show examples of how you've worked with design systems and designed for mobile-first experiences.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any design challenge provided. Identify the core problem and constraints.

• Think Aloud: If doing a live exercise, articulate your thought process. Explain your assumptions, the questions you'd ask, and the steps you'd take.

• Focus on Process: Even if you don't complete a full solution, demonstrate a strong understanding of the design process and how you would approach problem-solving.

• Consider Business Goals: Remember the context of LiveScore Group – a commercially driven environment. Your solutions should consider business objectives alongside user needs.

📝 Enhancement Note: The interview and portfolio review process is inferred from standard practices for Senior Product Designer roles in the tech industry, especially for companies using Greenhouse ATS. The emphasis is on demonstrating a strong design process, data-driven decision-making, and tangible impact.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Proficiency in industry-standard tools such as Figma (highly likely given current trends), Sketch, Adobe Creative Suite (Photoshop, Illustrator), and prototyping tools like InVision or Principle.

• User Research Platforms: Familiarity with tools for conducting user interviews, usability testing, and surveys (e.g., UserTesting.com, Lookback, Hotjar).

• Collaboration Tools: Experience with tools like Jira, Confluence, Slack, and Miro for project management, documentation, and team communication.

Analytics & Reporting:

• Web/App Analytics: Experience with platforms like Google Analytics, Amplitude, Mixpanel, or similar tools to track user behavior, engagement metrics, and conversion funnels.

• A/B Testing Tools: Familiarity with tools like Optimizely, VWO, or internal experimentation platforms to run A/B tests and analyze results.

• Data Visualization: Ability to interpret data presented in dashboards (e.g., Tableau, Power BI) and translate insights into design actions.

CRM & Automation:

• While not a direct requirement for a Product Designer, an understanding of how CRM systems (e.g., Salesforce) and marketing automation platforms influence customer journeys can be beneficial for context.

📝 Enhancement Note: The specific tools are inferred based on what is standard for Senior Product Designers in a digital product company, especially one utilizing modern design processes and data-driven approaches. Figma is a strong assumption for the primary design tool.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs, balanced with business objectives.

• Data-Driven Decision Making: Reliance on data, analytics, and experimentation to validate hypotheses and measure success.

• Collaboration & Teamwork: A strong emphasis on working effectively with cross-functional teams (Product, Engineering, Research) to achieve shared goals.

• Continuous Improvement: A mindset of iterative design and ongoing optimization to enhance product performance and user experience.

• Innovation & Creativity: Encouraging new ideas and creative solutions to solve complex problems.

• Accountability & Ownership: Taking responsibility for design outcomes and driving projects to completion.

Collaboration Style:

• Agile & Iterative: Working in sprints, with regular feedback loops and quick iterations based on new insights.

• Cross-Functional Integration: Seamless collaboration between design, product management, and engineering to ensure alignment and efficient execution.

• Open Communication: Encouraging candid feedback, constructive critique, and transparent discussions to improve work and team dynamics.

• Workshop-Driven: Utilizing collaborative workshops to align on strategy, define problems, and co-create solutions.

📝 Enhancement Note: These values and collaboration styles are inferred from the job description's emphasis on data, collaboration with other departments, iterative improvement, and problem-solving in a fast-paced environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Competing Priorities: Navigating the demands of improving user engagement and retention while meeting aggressive commercial targets in a highly competitive market.

• Data Interpretation: Effectively translating complex user data and experiment results into actionable design insights and improvements.

• Rapid Iteration Cycles: Adapting to fast-paced development cycles and the need for quick, effective design solutions.

• Platform Complexity: Designing for diverse user segments and ensuring a cohesive experience across multiple brands (LiveScore Bet, Virgin Bet) and platforms.

Learning & Development Opportunities:

• Specialized Domain Knowledge: Gaining deep expertise in the iGaming industry, including player psychology, regulatory considerations, and unique engagement mechanics.

• Advanced Experimentation Skills: Honing skills in A/B testing, multivariate testing, and experimental design to drive product growth.

• Mentorship: Learning from experienced Lead Product Designers and other senior professionals within LiveScore Group.

• Industry Exposure: Potential to attend industry conferences or workshops related to product design, UX, and gaming technology.

📝 Enhancement Note: Challenges and growth opportunities are derived from the role's context within the iGaming industry and its emphasis on data-driven optimization and rapid iteration.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a feature or product focused on increasing user engagement or retention. What was the problem, your approach, and the outcome?" (Focus on process, data, and impact.)

• "How do you balance user needs with commercial objectives when designing? Provide an example." (Highlight your ability to find win-win solutions.)

Company & Culture Questions:

• "What interests you about LiveScore Group and our brands (LiveScore Bet, Virgin Bet)?" (Research the company, its market position, and recent news.)

• "How do you approach collaborating with Product Managers and Engineers?" (Emphasize your teamwork and communication skills.)

Portfolio Presentation Strategy:

• Structure is Key: For each case study, follow a clear narrative: Problem -> Your Role -> Process -> Solution -> Results.

• Quantify Everything Possible: Use specific numbers and metrics to demonstrate the impact of your design work.

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes) to illustrate your design decisions and user flows.

• Be Ready for Deep Dives: Prepare to answer detailed questions about your design choices, trade-offs, and the reasoning behind them.

• Tailor to the Role: Emphasize projects that align with the requirements for engagement, retention, and promotions design.

📝 Enhancement Note: Interview preparation advice is tailored to the specific requirements of a Senior Product Designer role focused on engagement and conversion within a commercial digital product environment.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating your expertise in UX/interaction design for engagement, retention, or conversion-focused products. Highlight case studies with clear problem statements, your process, and quantifiable results.

• Resume Optimization: Tailor your resume to explicitly mention key skills like UX Design, Interaction Design, Product Design, Mobile-First Design, Data-Driven Design, and Experimentation. Use action verbs to describe your responsibilities and achievements.

• Interview Preparation: Practice articulating your design process and decision-making. Be prepared to discuss your portfolio with a focus on how you address user needs and business goals, especially in areas like casino and promotions.

• Company Research: Familiarize yourself with LiveScore Group, LiveScore Bet, and Virgin Bet. Understand their market position, target audience, and any recent product launches or news to demonstrate genuine interest and understanding of their business context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.