Product Designer

📍 Job Overview

Job Title: Product Designer Company: GoTo Group Location: Jakarta, Indonesia Job Type: Permanent Category: Product Design / User Experience (UX) Date Posted: August 28, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• Drive the complete product design lifecycle for a dedicated area within GoFood, from initial user research and problem definition through to final UI implementation and delivery.
• Provide leadership, mentorship, and guidance to a team of product designers, fostering their professional development and enhancing their design craft.
• Collaborate strategically with Product Managers, Engineers, and Researchers to identify user needs, co-create innovative solutions, and deliver tangible value to GoFood customers.
• Uphold and champion the consistent application of established design systems to ensure scalable, cohesive, and high-quality user experiences across all GoFood platforms.
• Utilize user insights and analytical data to inform design decisions, optimize usability, improve accessibility, and elevate overall user satisfaction.

📝 Enhancement Note: This role emphasizes end-to-end ownership and leadership within a specific product domain (GoFood consumer). The "lead, coach, and support" responsibility indicates a potential for senior individual contributor or early-stage team lead responsibilities, requiring strong mentorship and process improvement skills relevant to a growing design team.

📈 Primary Responsibilities

• Lead the entire design process for assigned GoFood features and user flows, from user discovery and problem framing to detailed wireframing, prototyping, and high-fidelity UI design.
• Conduct user research, including qualitative interviews and quantitative data analysis, to identify user pain points, unmet needs, and opportunities for product improvement.
• Map out user journeys, identify key touchpoints, and break down complex problems into actionable design tasks and iterative solutions.
• Develop wireframes, user flows, interactive prototypes, and high-fidelity mockups using industry-standard design tools to effectively communicate design concepts.
• Collaborate daily with cross-functional teams (Product Management, Engineering, Research) to align on product strategy, gather feedback, and ensure seamless design implementation.
• Champion and contribute to the evolution of GoFood's design system, ensuring consistency, scalability, and efficiency in design outputs.
• Present design concepts and rationale to stakeholders, incorporating feedback and iterating on designs to meet user needs and business objectives.
• Mentor and provide constructive design critique to junior designers, fostering a culture of continuous learning and design excellence within the team.
• Contribute to the refinement of design processes, rituals, and best practices to enhance team efficiency and collaboration in a fast-paced agile environment.

📝 Enhancement Note: The responsibilities highlight a blend of individual design contribution and team enablement. The emphasis on "discovery to delivery" and "lead, coach, and support" suggests a need for strong project management and leadership capabilities alongside core UX/UI skills.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience.

Experience:

• Minimum of 3-4 years of professional experience in Product Design, with a focus on digital products, preferably mobile applications.
• Demonstrated experience in guiding the end-to-end design process, from user research and problem definition to final UI delivery.
• Proven ability to leverage user insights and quantitative data to inform design decisions and drive product improvements.

Required Skills:

• User-Centered Design: Deep understanding of user-centered design principles, design thinking, and other relevant design frameworks.
• UX/UI Proficiency: Expertise in creating wireframes, user flows, prototypes, and high-fidelity UI designs for mobile applications.
• Data Analysis & Insights: Ability to gather and interpret user data using basic analytics tools to identify problem areas and map user journeys.
• Design Tools: Proficiency with industry-standard design and prototyping tools such as Figma, Sketch, Overflow, Miro, or similar.
• Collaboration: Strong ability to partner effectively with Product Managers, Engineers, and Researchers.
• Problem Solving: Aptitude for breaking down complex problems into manageable design solutions.
• Communication: Excellent verbal and written communication skills for presenting design concepts and collaborating with stakeholders.

Preferred Skills:

• Service Design: Familiarity with service design principles and methodologies.
• Mobile App Design: Experience specifically with designing for mobile applications (iOS and Android).
• Design Validation: Knowledge of quantitative and qualitative research methods for design validation.
• Design Systems: Experience contributing to or working with design systems.
• Coaching/Mentorship: Experience in leading, coaching, or mentoring junior designers.

📝 Enhancement Note: The requirement for 3-4 years of experience, coupled with the responsibility to "lead, coach, and support," suggests this role is geared towards a mid-level designer ready to take on more leadership or mentorship duties. Familiarity with analytics tools for data gathering is a key differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong understanding of the end-to-end product design process, from user research and problem definition to final UI and delivery.
• Demonstrate how you have used user insights and data analysis to identify problems and shape user experiences.
• Include case studies that detail your involvement in mapping user journeys and breaking down complex problems into design solutions.
• Showcase your proficiency with design tools by presenting wireframes, user flows, prototypes, and high-fidelity mockups.
• Highlight examples of collaboration with cross-functional teams (Product, Engineering, Research) and how you incorporated their feedback.
• If applicable, include examples of contributions to or work with design systems, demonstrating an understanding of scalability and consistency.
• Evidence of design validation through quantitative or qualitative research methods should be presented.

Process Documentation:

• Portfolio case studies should clearly articulate the design process followed, including discovery, ideation, prototyping, testing, and iteration phases.
• Detail how you gathered and utilized user data and analytics to inform design decisions and measure the impact of your solutions.
• Showcase your approach to creating and maintaining design documentation, such as user flows, wireframes, and style guides.
• Provide examples of how you have improved design processes or rituals within a team to enhance efficiency and collaboration.

📝 Enhancement Note: A strong portfolio is critical for this role, demonstrating not just visual design skills but also strategic thinking, problem-solving, and process ownership. Candidates should prepare to walk through their design process with specific examples of data-driven decision-making and cross-functional collaboration.

💵 Compensation & Benefits

Salary Range:

• For a Product Designer with 3-4 years of experience in Jakarta, Indonesia, the estimated annual salary range is IDR 150,000,000 to IDR 250,000,000. This estimate is based on industry benchmarks for mid-level design roles in the tech sector in Jakarta, considering the cost of living and market demand.

Benefits:

• Competitive salary package.
• Comprehensive health insurance (medical, dental, vision).
• Opportunities for professional development and continuous learning, including access to training, workshops, and conferences.
• Employee Stock Options (ESOP) or performance-based bonuses.
• Flexible working arrangements and a supportive work environment.
• Access to GoTo's extensive ecosystem of services and benefits.
• Potential for career advancement within GoTo Group's diverse business units.

Working Hours:

• Standard full-time working hours, likely around 40 hours per week, with potential for flexibility. The on-site nature means adherence to typical office operating hours in Jakarta.

📝 Enhancement Note: Salary figures are estimates for the Jakarta market for a mid-level Product Designer. Actual compensation will depend on experience, interview performance, and the company's compensation strategy. Benefits are typical for a large tech organization in Southeast Asia, focusing on growth and well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Digital Ecosystem, On-Demand Services, Financial Services. GoTo Group operates across multiple sectors, with Gojek focusing on on-demand transportation, delivery, and logistics, and GoTo Financial encompassing payment and financial services. Company Size: Large. GoTo Group is described as the largest digital ecosystem in Indonesia, with a significant global presence and a large number of employees. The Design Team alone comprises around a hundred designers. Founded: Gojek was founded in 2015. GoTo Group was formed through the merger of Gojek and Tokopedia. This history indicates a company that has grown rapidly, evolved through significant strategic moves, and fostered a culture of innovation and adaptation.

Team Structure:

• The Gojek Design Team is a large, diverse group of approximately 100 designers, spread across multiple countries. This suggests a structured but collaborative environment with opportunities for specialization.
• Designers likely report into Design Leads or Managers, who in turn report to higher levels of design leadership. The team structure supports both individual craft and collaborative project work.
• Close partnerships with Product Management, Engineering, and Research are explicitly mentioned, indicating a highly cross-functional and integrated way of working.

Methodology:

• The design team emphasizes a user-first mindset, valuing collaboration, delight, and problem-solving.
• Processes likely involve agile methodologies, user-centered design principles, and a strong reliance on data and user insights to drive decision-making.
• The company promotes experimentation and continuous learning, encouraging designers to refine processes and improve outcomes.

Company Website: https://gotocompany.com/

📝 Enhancement Note: GoTo Group's culture is shaped by its rapid growth, mission-driven approach ("Empower Progress"), and focus on creating large-scale impact. The design team's size and structure suggest a mature design organization with established processes, but also one that values agility and continuous improvement.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Individual Contributor with potential for leadership. This role is positioned for designers with 3-4 years of experience who are ready to take on more significant project ownership and potentially mentor junior team members. It's a step beyond entry-level design roles, requiring strategic input and a strong understanding of product development cycles.

Reporting Structure: The Product Designer will likely report to a Design Lead or Head of Design within the GoFood consumer team. They will work closely with Product Managers and Engineering Leads on specific product initiatives.

Operations Impact: Product Designers at GoTo Group have a direct impact on the user experience of millions of users across Southeast Asia. Their work influences customer acquisition, retention, satisfaction, and ultimately, the success of GoFood as a core service within the Gojek ecosystem. By shaping reliable and easy-to-use interfaces, they contribute significantly to Gojek's mission of empowering progress and improving livelihoods.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas like user research, interaction design, visual design, or design systems.
• Leadership Development: Potential to grow into Senior Product Designer roles, Design Lead positions, or management roles within the design organization.
• Cross-Functional Exposure: Gain experience working across different product verticals within the GoTo ecosystem (e.g., GoTo Financial, Gojek services beyond GoFood).
• Impactful Projects: Contribute to high-visibility projects that directly impact millions of users and the company's bottom line.
• Continuous Learning: Access to internal workshops, external training, conferences, and mentorship programs to enhance design craft and leadership skills.

📝 Enhancement Note: The role offers a clear path for growth within a large, dynamic organization. The emphasis on mentorship and process improvement suggests opportunities to develop leadership skills early in the mid-career stage.

🌐 Work Environment

Office Type: On-site. The role is based in Jakarta, Indonesia, indicating a traditional office-based work environment. Office Location(s): Jakarta, Indonesia. Specific office details are not provided, but it would be within the main Gojek/GoTo operational hubs in the city.

Workspace Context:

• The workspace is likely designed to foster collaboration, with open-plan areas, meeting rooms, and potentially dedicated design spaces.
• Access to standard office technology, high-performance computers, and design software is expected.
• Opportunities for regular interaction with design peers, product managers, engineers, and researchers will be abundant, facilitating knowledge sharing and collaborative problem-solving.

Work Schedule: Standard business hours are expected for an on-site role, likely Monday to Friday, approximately 40 hours per week. However, the tech industry often allows for some flexibility within these core hours.

📝 Enhancement Note: The on-site requirement in Jakarta suggests an environment that values in-person collaboration and team cohesion. Candidates should expect a dynamic, fast-paced office setting typical of a leading tech company in Southeast Asia.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of resume and portfolio to assess qualifications and experience against role requirements.
• Hiring Manager/Recruiter Screen: A brief call to discuss background, motivation, and alignment with the role and company culture.
• Design Challenge/Case Study Presentation: Candidates are typically asked to present a past project from their portfolio, detailing their process, problem-solving approach, design decisions, and outcomes. This may involve a specific hypothetical challenge.
• Team Interviews: Interviews with other designers, Product Managers, and Engineers to assess design craft, collaboration skills, and technical understanding.
• Final Interview: Potentially with senior design leadership or a product lead to discuss strategic fit and overall suitability.

Portfolio Review Tips:

• Tell a Story: Structure your portfolio case studies to clearly articulate the problem, your process, your role, the solutions you designed, and the impact of those solutions using data and user feedback.
• Show Process, Not Just Pixels: Emphasize your thinking process, research methodologies, iteration cycles, and how you tackled challenges. Include artifacts like user flows, wireframes, and research insights.
• Quantify Impact: Whenever possible, use metrics and data to demonstrate the success of your designs (e.g., conversion rate improvements, task completion times, user satisfaction scores).
• Tailor to the Role: Highlight projects that best align with the responsibilities and requirements of this specific Product Designer role at GoFood.
• Be Prepared to Discuss: Anticipate questions about your design decisions, trade-offs made, challenges encountered, and how you collaborated with your team.

Challenge Preparation:

• Understand the Context: If given a design challenge, thoroughly understand the problem space, target users, and business goals.
• Structure Your Approach: Outline your design process, including research, ideation, prototyping, and validation steps.
• Focus on User Needs: Prioritize user needs and pain points in your proposed solutions.
• Consider Constraints: Be mindful of technical and business constraints.
• Communicate Clearly: Practice articulating your thought process and design rationale concisely and effectively.

📝 Enhancement Note: The interview process is designed to evaluate both design skills and the ability to collaborate effectively within a product team. Strong portfolio presentation skills are crucial, as they form the core of the assessment.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch are explicitly mentioned as preferred tools. Overflow for user flow visualization is also noted.
• Collaboration & Ideation: Miro is listed for collaborative whiteboarding and ideation sessions.
• Project Management: While not explicitly stated, tools like Jira, Asana, or Trello are commonly used.

Analytics & Reporting:

• Analytics Tools: Candidates are expected to use basic analytics tools to gather customer data and identify funnel issues. Examples include Google Analytics, Mixpanel, Amplitude, or internal proprietary tools.
• Data Visualization: Tools for visualizing data and creating dashboards (e.g., Tableau, Looker) might be used by Product Managers or Data Analysts, but designers should be comfortable interpreting data presented in these formats.

CRM & Automation:

• Not directly relevant to the core Product Designer role, but understanding how user data flows from design interactions into CRM or marketing automation systems can be beneficial.

📝 Enhancement Note: Proficiency in Figma/Sketch and Miro is essential. Familiarity with analytics tools for data-driven design is a key requirement, indicating a data-informed design culture.

👥 Team Culture & Values

Operations Values:

• User-First Mindset: Prioritizing user needs and creating delightful, impactful experiences is central to the design team's philosophy.
• Collaboration: Strong emphasis on working together across functions (Product, Engineering, Research) to achieve shared goals.
• Innovation & Experimentation: Encouragement to explore new ideas, experiment with different approaches, and push creative boundaries.
• Continuous Learning & Improvement: A commitment to refining design processes, enhancing skills, and staying updated with industry best practices.
• Impact & Purpose: A drive to create products and services that significantly improve the lives of millions of users and contribute to the company's mission.

Collaboration Style:

• Integrated Teams: Designers work closely within cross-functional product teams, fostering open communication and shared ownership of product outcomes.
• Feedback-Rich Environment: A culture that encourages constructive feedback exchange among designers and with other team members to elevate design quality.
• Knowledge Sharing: Practices likely include design critiques, internal presentations, and sharing best practices to foster collective growth.

📝 Enhancement Note: The design team culture at Gojek is characterized by a blend of creative energy, collaborative spirit, and a strong focus on user impact. Designers are expected to be proactive, adaptable, and team-oriented.

⚡ Challenges & Growth Opportunities

Challenges:

• Scale and Complexity: Designing for a massive user base and a complex ecosystem like GoFood presents unique challenges in terms of usability, performance, and consistency.
• Balancing User Needs and Business Goals: Effectively navigating the trade-offs between user experience, technical feasibility, and business objectives.
• Fast-Paced Environment: Adapting to rapid iteration cycles and evolving product roadmaps in a dynamic tech landscape.
• Cross-Cultural Design: Ensuring designs are relevant and effective across diverse user segments and cultural contexts within Southeast Asia.

Learning & Development Opportunities:

• Advanced Design Craft: Opportunities to hone skills in areas like complex interaction design, user research methodologies, and advanced prototyping.
• Leadership Skills: Develop mentorship, coaching, and team leadership capabilities through hands-on experience and potential formal training.
• Industry Exposure: Participate in industry conferences, workshops, and training sessions to stay abreast of the latest design trends and technologies.
• Broad Impact: Work on projects that have a tangible and widespread impact on millions of users, providing a strong sense of purpose and accomplishment.
• Career Pathing: Clear pathways for career progression within GoTo Group, including opportunities to move into senior IC roles, leadership positions, or explore different product areas.

📝 Enhancement Note: The challenges are inherent to working at a large, fast-growing tech company. GoTo Group's commitment to learning and development provides ample opportunities for designers to grow both technically and professionally.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you used data to inform a design decision." Be prepared to walk through a specific project, detailing the data you analyzed, the insights you gained, and how those insights directly influenced your design choices and led to improved outcomes.
• "How do you approach designing for a complex user journey with multiple touchpoints?" Describe your process for mapping user flows, identifying pain points, and designing for seamless transitions across different stages of a user's interaction with the product.
• "Describe a situation where you had to balance conflicting stakeholder requirements or user needs." Explain how you facilitated discussions, gathered input, made trade-offs, and arrived at a solution that addressed critical needs while managing expectations.
• "How do you ensure consistency and scalability in your designs, especially when working with a design system?" Discuss your understanding of design systems and how you utilize them effectively in your workflow.
• "Walk me through a project where you had to collaborate closely with Product Managers and Engineers." Highlight your communication strategies, how you integrated feedback, and how you ensured alignment throughout the design and development process.
• "How do you solicit and incorporate feedback from junior designers or peers?" Be ready to discuss your approach to design critiques and mentorship, demonstrating your ability to provide constructive feedback and foster growth.

Company & Culture Questions:

• Research GoTo Group's mission, values, and recent news. Understand the Gojek and GoTo Financial ecosystems.
• Be prepared to discuss why you are interested in GoFood specifically and how your values align with Gojek's mission to "Empower Progress."
• Think about how you contribute to a collaborative and user-centric team environment.

Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically, typically Problem -> Process -> Solution -> Impact.
• Focus on Your Role: Clearly articulate your specific contributions within each project, especially if it was a team effort.
• Visual Storytelling: Use visuals (wireframes, mockups, prototypes) to illustrate your points effectively.
• Data-Driven Narrative: Weave in data and user insights throughout your presentation to support your design decisions.
• Conciseness: Be mindful of time. Practice your presentation to ensure it's impactful and within the allotted timeframe.
• Enthusiasm: Show passion for your work and for the opportunity at GoTo Group.

📝 Enhancement Note: Interviewers will be looking for a candidate who can demonstrate not only strong design craft but also strategic thinking, problem-solving skills, collaborative ability, and a data-informed approach. Preparing specific examples from your portfolio that align with these criteria is essential.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on jobs.lever.co.
• Portfolio Customization: Curate your portfolio to highlight projects showcasing end-to-end design processes, user research, data utilization, and collaboration with engineering/product teams, specifically focusing on mobile app experiences if possible.
• Resume Optimization: Ensure your resume clearly articulates your years of experience, key responsibilities in previous roles, and proficiency with relevant design tools (Figma, Sketch, Miro). Quantify achievements where possible.
• Interview Preparation: Practice presenting your portfolio case studies, focusing on your design process, problem-solving approach, and the impact of your work. Prepare answers to common behavioral and situational questions related to design collaboration and data-driven decision-making.
• Company Research: Familiarize yourself with GoTo Group, Gojek, and the GoFood product. Understand their mission, values, and recent developments to articulate your interest and alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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