Product Designer

📍 Job Overview

Job Title: Product Designer Company: GoodUnited Location: Medellín, Antioquia, Colombia Job Type: Full-time Category: Product Design / UX/UI Design Date Posted: August 19, 2025 Experience Level: Mid-Senior (5+ years) Remote Status: Remote OK

🚀 Role Summary

• Lead end-to-end product design initiatives, from initial user research and problem definition through to visual design and developer handoff, focusing on the B2B SaaS platform for nonprofits.
• Shape product strategy by collaborating with Product Managers and Engineers, influencing the roadmap with design-led thinking and a deep understanding of user needs.
• Design intuitive and engaging user experiences for dual audiences: nonprofit staff (B2B) and their supporters (conversational messaging journeys).
• Drive rapid iteration and validation of design concepts through prototyping and user testing, utilizing tools like Figma to quickly gather feedback.
• Contribute to and evolve the company's design system, ensuring consistency, scalability, and accessibility across all product interfaces.

📝 Enhancement Note: This role is positioned as a key contributor within a growing B2B SaaS company focused on the nonprofit sector. The emphasis on "end-to-end design" and "shaping product strategy" indicates a significant level of ownership and influence for the Product Designer, requiring a blend of strategic thinking and hands-on execution. The "dual audiences" aspect highlights the unique challenge of designing for both internal users (nonprofit administrators) and external users (supporters) within a conversational and social media-driven context.

📈 Primary Responsibilities

• Spearhead the complete product design lifecycle for new features and enhancements, including integrations, AI capabilities, and support for new social channels.
• Conduct user research, including interviews and usability testing, to gather insights and advocate for the needs of both nonprofit staff and their supporters.
• Translate complex workflows and technical requirements into simple, elegant, and user-friendly interfaces, ensuring a seamless user journey.
• Develop wireframes, interactive prototypes, and high-fidelity visual designs using industry-standard tools like Figma.
• Collaborate closely with Product Managers to define product requirements, user stories, and influence the product roadmap based on design possibilities and user feedback.
• Partner with Engineering teams to ensure accurate and efficient implementation of designs, providing clear documentation and supporting the development process.
• Maintain and expand the company's design system, ensuring consistency, reusability, and adherence to accessibility standards.
• Work cross-functionally with Customer Experience teams to analyze user feedback and ensure designs translate into measurable impact for clients.

📝 Enhancement Note: The responsibilities emphasize a holistic product design approach, integrating user research, UX/UI design, and strategic product input. The mention of "integrations, AI, and new social channels" signals that the designer will be involved in modern, evolving product areas. The dual audience requirement means the designer must consider both administrative interfaces and customer-facing conversational flows.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is often preferred for roles requiring a strong theoretical foundation in design principles and user experience. Experience: Minimum of 5 years of professional experience in digital product design, with a strong preference for candidates with experience in SaaS or B2B2C environments. This experience should demonstrate a proven ability to manage design projects from conception to completion.

Required Skills:

• End-to-End Product Design: Demonstrated ability to lead the entire design process, from discovery and user research to wireframing, prototyping, visual design, and developer handoff.
• Figma Proficiency: Expert-level skill in using Figma for wireframing, interactive prototyping, visual design, and design system management.
• User Research & Usability Testing: Experience planning, conducting, and synthesizing user research, including usability testing, to inform design decisions.
• Interaction Design: Strong understanding of interaction design principles and the ability to create intuitive and engaging user flows.
• Visual Design: Excellent visual design skills with a keen eye for aesthetics, layout, typography, and color, ensuring a polished and professional user interface.
• Communication & Collaboration: Exceptional verbal and written communication skills, with the ability to articulate design rationale clearly and persuasively to cross-functional teams and stakeholders.
• Fast-Paced Environments: Proven ability to thrive and deliver high-quality work in dynamic, iterative environments with tight feedback loops.
• Accessibility & Inclusive Design: Solid understanding of accessibility standards (e.g., WCAG) and a commitment to inclusive design principles.

Preferred Skills:

• Design Systems: Experience in building, maintaining, and scaling design systems for consistency and efficiency.
• SaaS Product Design: Specific experience designing complex SaaS applications, understanding B2B user workflows.
• Conversational Design: Experience in designing conversational interfaces or chatbot interactions, relevant to the "supporter" audience.
• AI Integration in Design: Familiarity with designing user experiences that incorporate AI features.
• Data-Driven Design: Ability to leverage data analytics and user behavior metrics to inform design iterations.

📝 Enhancement Note: The experience requirement emphasizes "end-to-end product design" and "problem-solving," indicating a need for a well-rounded designer, not just a UI specialist. Figma is explicitly called out as a core tool. The preference for SaaS/B2B2C experience is crucial for understanding the target user base and business model.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase 2-3 comprehensive case studies that detail your involvement in the entire product design lifecycle, from problem definition and user research to solution design, prototyping, testing, and final implementation.
• Problem-Solving Focus: Highlight how you identified user problems and business needs, and how your design solutions effectively addressed them.
• Process Documentation: Clearly articulate your design process, including research methodologies, ideation techniques, prototyping tools used, and iteration strategies.
• Visual Design & UI Polish: Demonstrate a strong visual design aesthetic, attention to detail, and the ability to create polished, high-fidelity interfaces.
• Interaction Design Examples: Include examples of complex user flows, micro-interactions, and how you've designed for intuitive navigation and user engagement.
• Figma Proficiency Showcase: Explicitly demonstrate your skills in Figma, potentially by showing component libraries, interactive prototypes, or design system elements.

Process Documentation:

• User Research Insights: Present findings from user research and usability testing, showing how these insights directly influenced design decisions and product improvements.
• Iterative Design Approach: Detail how you iterated on designs based on feedback, data, and testing, demonstrating adaptability and a commitment to continuous improvement.
• Cross-Functional Collaboration: Illustrate instances where you collaborated effectively with product managers, engineers, and customer experience teams, showing communication strategies and shared outcomes.
• Design System Contributions: If applicable, include examples of your work on design systems, showcasing component creation, style guides, or pattern libraries.

📝 Enhancement Note: The portfolio is critical for this role, with a strong emphasis on "end-to-end product design" and "problem-solving," not just UI. Candidates should prepare detailed case studies that clearly articulate their design process, research methodologies, and the impact of their work. Demonstrating proficiency in Figma and understanding of B2B/SaaS user needs will be key evaluation factors.

💵 Compensation & Benefits

Salary Range: For a Product Designer with 5+ years of experience in Medellín, Colombia, the estimated annual salary range is typically between COP $70,000,000 and COP $120,000,000. This range can vary based on the candidate's specific skills, portfolio strength, and the company's compensation philosophy. (Note: This is an estimate based on general market data for design roles in Colombia. Actual compensation may differ.)

Benefits:

• Competitive Salary: Offered in line with experience and market standards.
• Health Insurance: Comprehensive medical coverage.
• Professional Development: Opportunities for training, workshops, and conferences to enhance design skills and stay updated with industry trends.
• Flexible Work Environment: Remote work options to promote work-life balance.
• Stock Options/Equity: Potential for equity in a fast-growing startup.
• Paid Time Off: Generous vacation and holiday leave.
• Team Events & Culture: Opportunities to participate in team-building activities and foster a collaborative work environment.

Working Hours: Standard full-time working hours are typically around 40 hours per week. While remote work is offered, adherence to core working hours for collaboration with global teams and efficient project management is expected. Flexibility may be provided, but clarity on availability for team syncs is important.

📝 Enhancement Note: As the specific salary was not provided, a regional estimate for Medellín, Colombia has been generated. The benefits listed are common for tech and SaaS companies, particularly startups, with an emphasis on professional growth and work-life balance, aligning with the remote-friendly aspect of the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B SaaS (Software as a Service) for Fundraising and Nonprofits. GoodUnited operates in the MarTech/Fundraising Tech space, aiming to empower non-profit organizations by leveraging social media and digital communication to enhance supporter engagement and fundraising efforts. Company Size: GoodUnited is described as a "fast-moving, venture capital backed B2B SaaS company." This suggests a growing organization, likely in the startup to early-growth phase, with a dynamic and potentially agile culture. Company sizes can range from 50-200 employees during this phase, offering opportunities for significant impact. Founded: While not explicitly stated, the mention of "U.S. customers and product-market fit in hand" indicates the company has been operational for some time and has established a market presence. This suggests a foundation built on proven product value and a trajectory for scaling.

Team Structure:

• Product & Engineering Focus: The role emphasizes close collaboration with Product Managers and Engineers, indicating a product-led development approach.
• Cross-Functional Collaboration: Designers are expected to work closely with Customer Experience teams, suggesting a holistic approach to user satisfaction and product success.
• Growth-Oriented: As the company aims to "build a world-class marketing engine," the design team is integral to this growth strategy, working on features that drive user acquisition, engagement, and retention.

Methodology:

• Agile/Iterative Development: The mention of "fast-moving" and "iterative environments with tight feedback loops" points towards agile development methodologies, where designs are continuously refined based on user feedback and data.
• Data-Informed Design: The expectation to "advocate for the user, backed by data and research" suggests a data-driven approach to design decisions, complementing qualitative user insights.
• User-Centricity: A core value is "designing for both dual audiences" and "advocating for the user," underscoring a commitment to understanding and serving the needs of nonprofit staff and their supporters.

Company Website: goodunited.io

📝 Enhancement Note: The company context points to a dynamic, growth-stage startup environment. The product's focus on social media and direct messaging for nonprofits is unique and presents interesting design challenges. The emphasis on building a "world-class marketing engine" means the design function is strategic and critical for business growth.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Product Designer. With 5+ years of experience required, the designer is expected to operate with a significant degree of autonomy, lead design initiatives, and contribute to strategic product decisions. The scope includes owning features from discovery to delivery and influencing the product roadmap. Reporting Structure: The Product Designer will likely report to a Head of Product, Design Lead, or a Senior Product Manager. They will collaborate closely with Product Managers and Engineers on a day-to-day basis, working within product teams or squads. Operations Impact: The Product Designer's work directly impacts GoodUnited's ability to attract, retain, and satisfy nonprofit clients. By creating intuitive and effective fundraising tools, the designer contributes to:

• Increased Fundraising Revenue: Enabling nonprofits to raise more funds through improved platform usability.
• Enhanced Supporter Engagement: Designing seamless conversational journeys that foster stronger supporter relationships.
• Customer Acquisition & Retention: Creating compelling product experiences that attract new clients and reduce churn.
• Brand Perception: Shaping the user experience to reflect GoodUnited's mission and value proposition.

Growth Opportunities:

• Leadership in Design: As the company scales, there's potential to grow into a Senior Product Designer, Lead Product Designer, or even a Head of Design role, managing a team and setting design strategy.
• Specialization: Opportunities to deepen expertise in areas like conversational design, AI-driven user experiences, or specific aspects of the nonprofit fundraising landscape.
• Cross-Functional Expertise: Gaining broader experience in product strategy, user research methodologies, and agile development processes.
• Impactful Projects: Working on features that directly contribute to the company's mission and growth, offering significant professional satisfaction.

📝 Enhancement Note: This role offers substantial growth potential within a scaling startup. The emphasis on "owning the end-to-end design process" and "shaping product strategy" means the designer is not just executing but also influencing the product's direction, which is a key aspect of career progression in design.

🌐 Work Environment

Office Type: The job is listed as "Remote OK," indicating a strong preference for remote work, with the possibility of occasional in-person collaboration if the candidate is located near a physical hub (though none is specified for this role). This suggests a distributed team structure. Office Location(s): While the job states "Medellín, Antioquia, Colombia," the "Remote OK" designation implies that candidates outside of this specific city or even country may be considered, as long as they can work effectively remotely. The primary market focus is likely US-based clients, meaning coordination with US time zones might be necessary.

Workspace Context:

• Remote Collaboration Tools: Expect heavy reliance on digital collaboration tools such as Slack, Zoom, Figma, and project management software (e.g., Jira, Asana) to facilitate communication and teamwork across distances.
• Autonomy & Self-Direction: A remote work environment requires a high degree of self-discipline, time management, and proactive communication from team members.
• Cross-Team Interaction: Designers will engage with product managers, engineers, customer experience, and potentially marketing teams, requiring effective virtual collaboration skills.
• Focus on Deliverables: The emphasis on "fast-moving" and "iterative" environments suggests a focus on tangible design outputs and meeting project milestones.

Work Schedule: While the role is full-time, the remote nature and potential global team interaction might offer some flexibility in scheduling. However, core hours will likely be established to ensure effective collaboration with key stakeholders, especially those in different time zones (potentially US Eastern Time).

📝 Enhancement Note: The "Remote OK" designation is a key aspect of the work environment. Candidates should be comfortable with distributed work, self-management, and leveraging digital tools for all aspects of collaboration and project execution. Awareness of potential time zone differences for team meetings is also important.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and a strong portfolio link via the Greenhouse portal.
• Portfolio Review: Initial screening will heavily rely on the portfolio to assess end-to-end design capabilities, problem-solving skills, and Figma proficiency.
• Hiring Manager/Recruiter Screen: A brief call to discuss your background, experience, and interest in the role and GoodUnited.
• Design Challenge/Take-Home Assignment: Candidates may be asked to complete a design exercise, either timed or as a take-home assignment, to evaluate their design thinking, problem-solving skills, and approach to a typical product challenge.
• Design Team/Cross-Functional Interviews: Interviews with Product Managers, Engineers, and potentially other designers to assess collaboration style, design rationale, and how you integrate user feedback and data.
• Final Interview: May involve a presentation of your portfolio or design challenge to senior leadership, discussing your strategic thinking, impact, and cultural fit.

Portfolio Review Tips:

• Curate Selectively: Choose 3-4 of your strongest, most relevant case studies that demonstrate end-to-end product design, problem-solving, and your skills in Figma.
• Tell a Story: For each case study, clearly articulate the problem, your role, the process you followed, the challenges you encountered, your design decisions (and the rationale behind them), and the final outcome/impact.
• Highlight Figma: Showcase your Figma skills by including examples of your design system contributions, complex prototypes, or intricate UI work.
• Showcase Problem-Solving: Focus on how you used research and data to identify problems and how your solutions addressed them effectively.
• Quantify Impact: Whenever possible, include metrics or evidence of the impact your designs had on user behavior, business goals, or key performance indicators.
• Concise & Clear: Ensure your portfolio is well-organized, easy to navigate, and your written explanations are clear and concise.

Challenge Preparation:

• Understand the Business: Research GoodUnited's mission, product, target audience (nonprofits), and market position.
• Practice Design Thinking: Be prepared to articulate your approach to problem-solving, from discovery and ideation to execution and iteration.
• Figma Proficiency: Ensure you are comfortable demonstrating your Figma skills, creating prototypes, and working within design systems.
• User-Centricity: Emphasize how you would approach understanding and designing for both nonprofit staff and their supporters.
• Communication: Practice clearly articulating your design rationale and decision-making process.

📝 Enhancement Note: The interview process will heavily weigh the portfolio. Candidates should prepare detailed case studies focusing on problem-solving, process, and impact, explicitly demonstrating Figma proficiency. A design challenge is likely, requiring preparation in design thinking and clear communication.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for wireframing, prototyping, visual design, and design system management. Mastery of Figma is essential for this role.
• Prototyping Tools: Beyond Figma's built-in capabilities, familiarity with other prototyping tools might be beneficial.
• User Research Platforms: Tools like UserTesting.com, Maze, or Lookback for conducting remote usability testing and gathering user feedback.

Analytics & Reporting:

• Product Analytics: Tools such as Mixpanel, Amplitude, or Pendo to understand user behavior, track feature adoption, and measure product engagement.
• Data Visualization: Tools like Tableau or Looker for analyzing and presenting data insights, though direct use might be limited to collaboration with data analysts.

CRM & Automation:

• While not directly a designer's tool, understanding the CRM (likely Salesforce or similar) and marketing automation platforms used by GoodUnited's clients (nonprofits) can provide valuable context for designing integrated solutions.

📝 Enhancement Note: Figma is the cornerstone of the design technology stack for this role. Familiarity with user research platforms and product analytics tools will be advantageous for a data-informed design approach.

👥 Team Culture & Values

Operations Values:

• User Advocacy: A strong commitment to understanding and championing the needs of both nonprofit users and their supporters.
• Impact-Driven: Focus on designing solutions that deliver measurable results and help nonprofits achieve their fundraising goals.
• Collaboration: Working effectively across product, engineering, and customer experience teams to build cohesive and successful products.
• Iteration & Agility: Embracing a fast-paced environment, being open to feedback, and continuously refining designs.
• Innovation: Exploring new technologies and approaches (like AI and new social channels) to enhance the product offering.

Collaboration Style:

• Cross-Functional Partnership: Designers are expected to be integrated team members, working closely with product managers to define strategy and engineers to ensure seamless implementation.
• Open Feedback: A culture that encourages constructive feedback exchange to improve designs and processes.
• Shared Ownership: Team members contribute to the overall success of the product, fostering a sense of collective responsibility.
• Remote-First Communication: Emphasis on clear, proactive, and asynchronous communication to bridge geographical distances.

📝 Enhancement Note: The company values emphasize a user-centric and impact-driven approach, coupled with a collaborative and agile mindset. This is typical of successful SaaS startups aiming for rapid growth and product excellence.

⚡ Challenges & Growth Opportunities

Challenges:

• Dual Audience Design: Balancing the distinct needs and workflows of both nonprofit administrators (B2B) and their supporters (conversational/B2C).
• Evolving Technology Landscape: Staying current with new social media channels, AI developments, and integration possibilities, and translating these into user-friendly features.
• Remote Collaboration: Effectively contributing to and maintaining strong collaboration within a distributed team environment.
• Data Interpretation: Translating user research and product analytics into actionable design improvements.

Learning & Development Opportunities:

• Deep Dive into Nonprofit Sector: Gaining specialized knowledge about the challenges and opportunities within the nonprofit fundraising space.
• AI and Conversational Design: Developing expertise in cutting-edge design areas relevant to the product's future.
• Product Strategy Influence: Growing from a design executor to a strategic partner in product development.
• Design System Expansion: Contributing to the growth and maturity of the company's design system.

📝 Enhancement Note: The primary challenges revolve around the complexity of the user base and the rapidly evolving technological landscape. The growth opportunities are significant, offering specialization and strategic influence within a scaling company.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you led the design of a complex feature from discovery to launch. What was your process, and what was the outcome?" (Focus on your end-to-end process, problem-solving, and impact).
• "How do you approach designing for two distinct user groups with different needs and contexts?" (Prepare examples of balancing B2B and B2C requirements).
• "Describe a situation where user research or data significantly changed your initial design direction. What did you learn?" (Emphasize your data-driven and user-centric approach).
• "How do you collaborate with product managers and engineers to ensure successful product delivery?" (Highlight your communication and partnership skills).
• "Walk me through your process for building or contributing to a design system." (Showcase your understanding of consistency, scalability, and reusable components).
• "How do you ensure your designs are accessible and inclusive?" (Demonstrate your knowledge of accessibility standards and best practices).

Company & Culture Questions:

• "What interests you about GoodUnited and our mission to help nonprofits?" (Research their mission and articulate your alignment).
• "How do you adapt your design approach in a fast-paced, iterative startup environment?" (Showcase your flexibility and ability to handle rapid feedback).
• "What are your thoughts on designing for conversational interfaces or integrating AI into user experiences?" (Prepare to discuss your perspective on these emerging areas).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, follow a clear story arc: Problem -> Your Role -> Process -> Solution -> Impact.
• Show, Don't Just Tell: Use visuals, prototypes, and specific examples to illustrate your design decisions and the user experience.
• Explain Your "Why": Be ready to articulate the rationale behind every design choice, linking it back to user needs, business goals, and design principles.
• Highlight Figma Skills: Demonstrate your proficiency by explaining your Figma setup, component library, or prototyping techniques.
• Quantify Results: If possible, present metrics that show the positive impact of your designs.
• Engage Your Audience: Be enthusiastic, prepared for questions, and tailor your presentation to the interviewer's role and interests.

📝 Enhancement Note: Interview preparation should focus on demonstrating end-to-end design ownership, strong problem-solving skills, clear communication, and proficiency with Figma. Understanding GoodUnited's mission and the unique challenges of the nonprofit sector will be crucial.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the Greenhouse job portal at https://job-boards.greenhouse.io/goodunited/jobs/4598234005.
• Portfolio Customization: Review your portfolio and select 2-3 of your strongest case studies that best showcase end-to-end product design, problem-solving, and your Figma expertise, tailored to a SaaS environment.
• Resume Optimization: Update your resume to highlight your 5+ years of digital product design experience, specifically mentioning SaaS or B2B2C environments, your proficiency in Figma, and any experience with user research, prototyping, and cross-functional collaboration. Quantify achievements where possible.
• Interview Preparation: Familiarize yourself with GoodUnited's mission and product. Practice articulating your design process, rationale, and impact for potential interview questions and a design challenge. Prepare to present your portfolio confidently.
• Company Research: Gain a deep understanding of GoodUnited's target market (nonprofits), their challenges, and how GoodUnited's software aims to solve them. This will help you speak knowledgeably about the product and its users.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.