Product Designer

📍 Job Overview

Job Title: Product Designer Company: Easygenerator Location: Dubai, United Arab Emirates Job Type: Full-time Category: Product Design / User Experience Date Posted: 2025-09-17T00:00:00 Experience Level: Mid-Senior (7+ years) Remote Status: Telecommute (within United Arab Emirates)

🚀 Role Summary

• Drive the end-to-end product design process, from initial wireframing and user interface (UI) design to final visual aesthetics, with a strong emphasis on usability and simplicity in the SaaS EdTech domain.
• Actively contribute to product roadmap definition by providing critical user experience (UX) insights and advocating for user-centric design principles.
• Conduct comprehensive user research, including interviews and usability testing, to rigorously validate design decisions and ensure alignment with user needs and business objectives.
• Develop, implement, and maintain a robust design system to guarantee consistency, scalability, and efficiency across all product features and iterations.
• Collaborate closely with cross-functional teams, including development and Quality Assurance (QA), to ensure seamless and accurate implementation of design specifications, fostering a culture of shared ownership and iterative improvement.

📝 Enhancement Note: The role explicitly mentions "AI-first company" and "hands-on AI experience," indicating that candidates with experience or interest in integrating AI into product design or workflows will be highly valued. The remote nature within the UAE suggests a need for strong independent work habits and communication skills.

📈 Primary Responsibilities

• Translate product requirements and user needs into intuitive and visually appealing user interfaces, delivering high-fidelity mockups and interactive prototypes.
• Lead user research initiatives, including the planning and execution of user interviews, surveys, and usability testing sessions, to gather actionable insights and validate design hypotheses.
• Develop and maintain comprehensive design documentation, including user flows, wireframes, prototypes, and style guides, ensuring clear communication of design intent to stakeholders and development teams.
• Champion user-centered design principles throughout the product development lifecycle, advocating for user needs and ensuring that design decisions are data-informed and strategically aligned with business goals.
• Collaborate with product managers and engineers to define product strategy, prioritize features, and ensure the successful implementation of designs, acting as a key contributor to the product vision.
• Proactively identify opportunities for UX/UI improvements and process enhancements within the design workflow, contributing to the continuous evolution of the product's user experience.
• Leverage expertise in design system management to ensure brand consistency and efficient design execution across all touchpoints of the Easygenerator platform.
• Conduct competitive analysis and stay abreast of industry trends in UX/UI design, EdTech, and AI to inform design strategies and maintain a cutting-edge product offering.

📝 Enhancement Note: The responsibility to "define the product roadmap" suggests a strategic role where design input is highly valued in shaping future product direction, not just execution. The emphasis on "gathering and analyzing user feedback" points to a data-driven approach to design iteration.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field is typically expected for roles requiring 7+ years of experience. Equivalent practical experience will also be considered. Experience: A minimum of 7 years of dedicated experience in Product Design and User Experience (UX) roles, with a strong preference for candidates with a background in Software-as-a-Service (SaaS) or EdTech environments.

Required Skills:

• Proven expertise in the complete product design lifecycle, from conceptualization and wireframing to high-fidelity UI design and prototyping.
• Advanced proficiency with Figma, including its design, prototyping, and design system capabilities.
• Demonstrated experience in conducting user research, including user interviews, usability testing, and other qualitative and quantitative research methodologies.
• Deep understanding of user-centered design principles, interaction design, and information architecture.
• Excellent visual design skills, with a strong sense of typography, color theory, and layout.
• Strong communication and interpersonal skills, with the ability to effectively collaborate with diverse, international teams and articulate design decisions clearly.
• Full professional proficiency in English, both written and spoken.
• Ability to work effectively in a remote, hybrid setup based in Dubai.

Preferred Skills:

• Experience working within an "AI-first" company or on products that heavily integrate AI functionalities.
• Familiarity with HTML and CSS, enabling more effective collaboration with front-end developers and a better understanding of implementation constraints.
• Background in e-learning platforms or enterprise software solutions.
• Experience with A/B testing and data analysis to inform design iterations and optimize user engagement.
• Knowledge of accessibility standards and best practices in UI design.

📝 Enhancement Note: The explicit mention of 7+ years of experience and "advanced Figma skills" suggests a senior-level role. The preference for SaaS/EdTech experience indicates a need for domain-specific understanding. The "AI-first" mention is a key differentiator for candidates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 7 years of product design work, with a clear emphasis on SaaS or EdTech projects.
• Detailed case studies that illustrate the candidate's design process, problem-solving approach, and the impact of their design contributions on user experience and business outcomes.
• Evidence of proficiency in Figma, including examples of complex designs, interactive prototypes, and design system components.
• Demonstrations of user research methodologies employed, including user interview summaries, usability testing reports, and how insights were integrated into design solutions.
• Examples of collaboration with cross-functional teams (e.g., product managers, developers) and how design challenges were overcome through teamwork.

Process Documentation:

• Showcase of how design systems are created, maintained, and scaled to ensure product consistency and design efficiency.
• Examples of user flow diagrams, wireframes, and prototypes used to communicate design intent and facilitate stakeholder alignment.
• Documentation or examples of how user feedback and research findings are systematically gathered, analyzed, and translated into actionable design improvements.
• Evidence of iterative design processes, including how designs were tested, refined, and iterated upon based on user feedback and performance data.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of design process, problem-solving capabilities, and impact. Candidates should be prepared to articulate the "why" behind their design decisions and the measurable outcomes.

💵 Compensation & Benefits

Salary Range: Based on industry standards for experienced Product Designers (7+ years) in Dubai, UAE, a competitive salary range is estimated to be between AED 25,000 to AED 40,000 per month, depending on the candidate's specific experience, skills, and the depth of their portfolio's impact demonstration. Benefits:

• Be part of a fast-growing EdTech scale-up, offering a dynamic and impactful work environment.
• Join a diverse, international team with a strong focus on knowledge sharing and collaboration.
• Opportunity to gain hands-on experience with AI technologies and contribute to an AI-first product.
• Clear career growth and development opportunities within a scaling global organization.
• Hybrid and flexible work setup in Dubai, promoting work-life balance.
• Potential for stock options or performance-based bonuses, common in scale-ups.
• Professional development support, including access to training, conferences, or relevant courses.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. The company offers a hybrid and flexible work setup, allowing for adaptability in scheduling within the Dubai operational context.

📝 Enhancement Note: Salary figures are estimates based on general market research for senior product design roles in Dubai. The benefits highlight the opportunities for growth, AI exposure, and flexibility, which are key selling points for this role.

🎯 Team & Company Context

🏢 Company Culture

Industry: EdTech (Educational Technology), specifically focusing on authoring tools for knowledge sharing within organizations. The company operates as a Dutch scale-up with an AI-first approach. Company Size: While not explicitly stated, "scale-up" implies a company that has moved beyond the startup phase and is experiencing significant growth, likely with a team size ranging from 50-250 employees. This size typically allows for a balance between structured processes and agile, collaborative environments. Founded: Easygenerator was founded in the Netherlands. As a scale-up, it has established a market presence and is focused on global expansion, leveraging its award-winning authoring tool.

Team Structure:

• The Product Design team likely comprises several designers, working collaboratively under a Design Lead or Head of Product.
• Designers will report to a Product Manager or Head of Product, with close interaction with engineering, QA, and marketing teams.
• Cross-functional collaboration is a key aspect, emphasizing teamwork between design, development, and product management to ensure successful product delivery.

Methodology:

• Data-driven decision-making, utilizing user feedback, analytics, and market research to inform product and design strategies.
• Agile development methodologies, likely employing iterative design and development cycles.
• Emphasis on AI integration, both in product features and internal workflows, promoting continuous learning and adoption of new technologies.
• User-centric design approach, prioritizing usability, simplicity, and impact for the end-user.

Company Website: https://www.easygenerator.com/

📝 Enhancement Note: The "AI-first" and "scale-up" nature of Easygenerator suggests a forward-thinking, dynamic, and growth-oriented work environment. The Dutch origin implies a potential emphasis on innovation and a structured yet flexible approach to business.

📈 Career & Growth Analysis

Operations Career Level: This Product Designer role is positioned at a Mid-Senior to Senior level, requiring substantial experience (7+ years) and the ability to operate with a high degree of autonomy. The role involves not only design execution but also strategic input on product roadmap and user experience vision. Reporting Structure: The Product Designer will likely report to a Product Manager or a Design Lead, with direct collaboration with engineering teams, product marketing, and customer success. This structure allows for close alignment with business goals and user needs. Operations Impact: The Product Designer has a significant impact on Easygenerator's success by directly influencing the usability, user satisfaction, and adoption rates of its award-winning authoring tool. Through user-centric design and data-informed iterations, the role contributes to customer retention, market competitiveness, and overall revenue growth.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas of UX/UI, such as design systems, user research, or AI-driven design.
• Leadership: Potential to move into a Lead Product Designer role, mentoring junior designers and taking on more strategic product ownership.
• Cross-functional: Opportunity to expand knowledge into product management or user research roles, leveraging a strong understanding of the user lifecycle.
• AI Expertise: Develop significant expertise in designing for AI-powered products, a highly sought-after skill in the current market.

📝 Enhancement Note: The emphasis on "shaping the product from day one" and "clear growth opportunities as we scale globally" indicates a company culture that fosters employee development and provides pathways for advancement.

🌐 Work Environment

Office Type: The role is described as "Telecommute" and offers a "Hybrid and flexible work setup in Dubai." This implies a remote-first or hybrid model where employees can work from home or a designated co-working space, with occasional in-person collaboration or team events. Office Location(s): While the company is Dutch, the specific role is based in Dubai, UAE, indicating a local presence or a strong focus on the Middle Eastern market. The hybrid nature means the physical office space might be a co-working environment or a small hub rather than a large corporate office.

Workspace Context:

• A remote-friendly environment that relies heavily on digital collaboration tools for communication and project management.
• Opportunities for virtual team-building activities and online collaboration sessions to foster a sense of community.
• Access to modern design tools and technologies, with an emphasis on efficient digital workflows.
• A culture that values autonomy, proactivity, and effective communication in a distributed team setting.

Work Schedule: Flexible working hours are implied by the "hybrid and flexible work setup," allowing designers to manage their schedules to optimize productivity, while ensuring alignment with team meetings and project deadlines. Full-time commitment is expected.

📝 Enhancement Note: The "telecommute" and "hybrid" nature of the role in Dubai suggests a modern, flexible work arrangement. Candidates should be comfortable with remote collaboration and self-management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the CV and portfolio to assess experience, skills, and alignment with the role's requirements.
• Portfolio Presentation & Discussion: A dedicated session where the candidate presents their portfolio, discusses their design process, and answers questions about specific projects, focusing on problem-solving and impact.
• Technical/Design Challenge: Potentially a take-home assignment or a live design exercise to evaluate practical design skills, problem-solving approach, and ability to work within constraints.
• Team/Stakeholder Interviews: Meetings with product managers, engineers, and potentially other designers to assess collaboration skills, cultural fit, and strategic thinking.
• Final Interview: A discussion with senior leadership to confirm overall fit and discuss career aspirations.

Portfolio Review Tips:

• Tell a Story: Structure portfolio case studies to clearly articulate the problem, your process, your role, the solution, and the measurable impact. Use visuals effectively.
• Highlight AI Integration: If you have experience with AI in design, showcase it prominently. Explain how you approached designing for AI features or used AI tools in your workflow.
• Showcase Figma Mastery: Include examples that demonstrate advanced Figma techniques, such as complex component creation, interactive prototyping, and design system implementation.
• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your designs (e.g., improved conversion rates, reduced task completion time, increased user satisfaction scores).
• Tailor to Easygenerator: Research Easygenerator's product and target audience. Highlight projects that demonstrate similar challenges or user needs.

Challenge Preparation:

• Be prepared to discuss your design process in detail, from initial research to final implementation.
• Practice articulating your design decisions and the rationale behind them clearly and concisely.
• Familiarize yourself with Easygenerator's current product and identify potential areas for UX/UI improvement.
• Understand the company's "AI-first" philosophy and be ready to discuss how design can support AI integration.

📝 Enhancement Note: The emphasis on a "strong portfolio that shows your design process and impact" is paramount. Candidates should prepare to thoroughly discuss their work and demonstrate how they translate user needs into successful product features.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Core tool for UI design, wireframing, prototyping, and design system management. Advanced proficiency is a strict requirement.
• User Research Platforms: Tools for conducting user interviews, usability testing, and surveys (e.g., UserTesting.com, Maze, Typeform, SurveyMonkey).
• Prototyping Tools: While Figma has strong prototyping capabilities, familiarity with other tools like InVision or Adobe XD might be beneficial.
• Collaboration Tools: Slack, Microsoft Teams, Asana, Jira, or similar platforms for team communication and project management.

Analytics & Reporting:

• Product Analytics Tools: Google Analytics, Mixpanel, Amplitude, or similar for tracking user behavior and product usage.
• Heatmap & Session Recording Tools: Hotjar, FullStory, or similar for understanding user interactions on the interface.
• Data Visualization Tools: Tableau, Power BI, or even advanced Excel/Google Sheets for presenting user data and design impact.

CRM & Automation:

• While not primary design tools, familiarity with CRM systems (like Salesforce, HubSpot) and marketing automation platforms can provide context for user journeys and customer lifecycle management.
• Understanding of how user data flows between different systems is beneficial for designing integrated experiences.

📝 Enhancement Note: Figma proficiency is non-negotiable. Experience with a range of user research and product analytics tools is highly valued to support a data-driven design approach.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs, ensuring that design decisions prioritize usability and value.
• Innovation & AI Adoption: Embracing new technologies, particularly AI, and actively seeking ways to integrate them into product design for enhanced user experiences and efficiency.
• Collaboration & Transparency: Working effectively with cross-functional teams, sharing knowledge openly, and fostering a transparent communication environment.
• Impact & Ownership: Taking ownership of design outcomes and striving to create products that deliver measurable business and user impact.
• Simplicity & Efficiency: Designing intuitive, streamlined experiences that make knowledge sharing easy and efficient for users.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with product managers, engineers, and QA to ensure a holistic and well-executed product.
• Feedback-Driven: An open culture for giving and receiving constructive feedback on designs to foster continuous improvement.
• Proactive Communication: Regularly communicating progress, challenges, and insights to ensure alignment across teams.
• Shared Vision: Contributing to and aligning with the overall product vision, understanding how individual design contributions fit into the larger company goals.

📝 Enhancement Note: The company culture emphasizes innovation, user focus, and collaboration, aligning with the fast-paced nature of a scale-up and the integration of AI.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively navigating the trade-offs between delivering optimal user experiences and meeting business objectives, especially in a rapidly scaling environment.
• Designing for AI Features: Conceptualizing and designing user interfaces for AI-powered functionalities that are intuitive, trustworthy, and add significant value.
• Maintaining Design Consistency: Ensuring a cohesive and scalable design system across a growing product suite with evolving features.
• Remote Collaboration: Excelling in a remote/hybrid work environment, requiring strong self-management, communication, and proactive engagement with team members.

Learning & Development Opportunities:

• AI Design Specialization: Gaining in-depth experience in designing for AI products, a rapidly growing and valuable skill set.
• SaaS/EdTech Domain Expertise: Deepening knowledge of the educational technology landscape and the specific needs of knowledge-sharing platforms.
• Design System Development: Contributing to or leading the evolution of a design system, enhancing skills in scaling design processes.
• Product Strategy Input: Developing strategic thinking by contributing to product roadmap discussions and influencing product direction.

📝 Enhancement Note: The challenges presented are typical for a growing tech company, particularly one focused on innovation and AI. The growth opportunities are substantial for a designer looking to specialize in emerging tech and product strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance competing user needs with business requirements. How did you approach it, and what was the outcome?" (Focus on your prioritization and negotiation skills.)
• "How do you incorporate user feedback into your design process, and what are your preferred methods for validating designs?" (Highlight your user research and iterative design practices.)
• "Discuss a complex design system you've worked on. What were the key principles, and how did you ensure its adoption and maintenance?" (Demonstrate your understanding of scalability and consistency.)
• "Given Easygenerator's AI-first approach, how would you approach designing a new AI-powered feature for our authoring tool?" (Showcase your ability to think about AI integration from a user perspective.)

Company & Culture Questions:

• "What interests you about Easygenerator's mission and our AI-first strategy?" (Research the company thoroughly.)
• "How do you approach collaboration with engineers and product managers in a remote or hybrid setting?" (Emphasize communication and teamwork.)
• "Describe your ideal work environment and how you stay motivated and productive in a remote setup." (Align your answer with the company's flexible work model.)

Portfolio Presentation Strategy:

• Structure: Start with a brief overview of your background, then dive into 2-3 detailed case studies. Conclude with a summary of your skills and what you're looking for.
• Narrative: For each case study, clearly articulate the problem, your role, the user research, your design process, key decisions, the final solution, and the measurable impact.
• Visuals: Use high-quality mockups, prototypes, and diagrams. Show the evolution of your designs if possible.
• Figma Focus: Be ready to discuss your Figma workflow, design system components, and prototyping techniques.
• Impact Metrics: Quantify your achievements whenever possible. If exact numbers aren't available, discuss the qualitative improvements and expected outcomes.

📝 Enhancement Note: Candidates should prepare to articulate their design process comprehensively and demonstrate how their work directly contributes to user satisfaction and business objectives, especially in the context of AI and SaaS.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Ashby.
• Portfolio Preparation: Curate your portfolio to prominently feature your most relevant UX/Product Design work, emphasizing SaaS or EdTech experience. Ensure case studies clearly detail your process, problem-solving, and quantifiable impact. Highlight your advanced Figma skills and any experience with AI-driven product design.
• Resume Optimization: Tailor your resume to highlight the 7+ years of experience, specific skills in Figma, user research, and collaboration. Use keywords like "Product Design," "User Experience," "SaaS," "EdTech," and "Figma." Quantify achievements where possible.
• Interview Preparation: Practice articulating your design process, rationale behind decisions, and the impact of your work. Prepare to present your portfolio effectively, focusing on storytelling and data-driven outcomes. Research Easygenerator's product and its AI-first strategy.
• Company Research: Understand Easygenerator's mission, values, and the EdTech market. Be prepared to discuss how your skills and experience align with their "AI-first" approach and their goal of revolutionizing knowledge sharing.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.