Product Designer

📍 Job Overview

Job Title: Product Designer

Company: dunnhumby

Location: Gurgaon, Haryana, India

Job Type: Full-Time

Category: Product Design / Design Systems

Date Posted: 2026-03-20T06:45:36

Experience Level: Mid-Level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and maintain scalable platform libraries, leveraging design tokens and variants to ensure component reusability and technical feasibility for engineering teams.

• Actively participate in the evolution and ongoing relevance of the Digital Design System through user research, community support, and effectiveness testing.

• Collaborate closely with product teams to integrate the design system into UI projects, driving consistency and simplifying designs across diverse business areas.

• Develop comprehensive end-user and engineering handover documentation, ensuring clear communication of standards, best practices, and design implementation.

• Champion inclusive and accessible (WCAG AA) design principles within the design system and across all UI projects.

📝 Enhancement Note: While the title is "Product Designer," the responsibilities heavily emphasize UI design within a Design System context, specifically focusing on component libraries, design tokens, and collaboration with engineering. The role appears to be a specialized UI Designer focused on building and maintaining a robust design system, rather than a broader product design role encompassing user research and strategy from inception. The "Mid UI Designer" mention in the original description further reinforces this specialization.

📈 Primary Responsibilities

• Design, develop, and maintain a comprehensive library of reusable UI components within Figma, utilizing variants, design tokens, and other organizational principles to ensure scalability and efficiency.

• Collaborate with UX/UI designers, researchers, UX writers, product managers, and data analysts to gather requirements, explore design solutions, and ensure the design system meets diverse user needs.

• Work hand-in-hand with engineering teams to understand technical feasibility, ensure smooth handover of design specifications, and conduct design reviews throughout the development cycle.

• Conduct user research, including A/B testing, unmoderated testing, and usability testing, to validate design decisions and continuously improve the effectiveness and user experience of the design system.

• Create and maintain detailed end-user documentation for the design system's component library, serving as a reference for designers and other stakeholders.

• Identify opportunities to simplify and standardize designs across various products and business units, contributing to a lean and efficient design system.

• Act as a key advocate and support resource for the Digital Design System (DDS), guiding other designers on its effective usage and best practices.

• Facilitate workshops and participatory design sessions to foster collaboration and gather input for design system enhancements.

• Promote and implement inclusive design practices, ensuring all delivered designs and components meet WCAG AA accessibility standards.

• Continuously analyze and improve design processes, both within the design system team and in collaboration with product teams, to enhance efficiency and remove obstacles.

📝 Enhancement Note: The original description mentions "Mid UI Designer" in the introduction, which is a more specific title than "Product Designer." The listed responsibilities align closely with a dedicated Design System UI Designer role. Therefore, the responsibilities have been detailed to reflect this specialization, emphasizing component design, documentation, and cross-functional collaboration within the design system framework.

🎓 Skills & Qualifications

Education:

• Graduation or Master's degree from a Design School is a strong advantage.

Experience:

• 3-5 years of professional UI design experience, with a significant focus on design systems.

• Demonstrated experience in designing and maintaining component libraries and design systems.

Required Skills:

• Strong proficiency in the latest versions of Figma, including advanced features like variants, components, and auto-layout.

• Deep understanding of design system principles, including design tokens, component architecture, and scalability strategies.

• Proven ability to deliver WCAG 2.1 AA compliant designs.

• Experience in conducting various forms of user research and validation, such as A/B testing, usability testing, and user interviews.

• Excellent understanding of engineering handover processes and collaboration with development teams.

• Strong ability to provide constructive design critique and receive feedback.

Preferred Skills:

• Some engineering background or a strong understanding of front-end development principles.

• Previous experience working within the retail sector or for customer-facing environments.

• Experience with high-profile design projects, particularly in customer and business-facing applications.

• Awareness of established design systems like Material Design and Fluent Design.

• Passion for emerging technologies, including AI, in design and technology.

📝 Enhancement Note: The "Mid UI Designer" mention in the original text strongly suggests a focus on UI skills. The experience level is explicitly stated as 3-5 years, aligning with a mid-level role. Educational requirements are nuanced, with a design school background being a strong advantage, and postgraduate degrees also being beneficial.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong portfolio showcasing end-to-end UI design projects, with a particular emphasis on contributions to or creation of design systems.

• Include case studies that detail the process of designing and implementing reusable UI components, highlighting the use of variants, design tokens, and atomic design principles.

• Present examples of how design system components were applied to solve specific product challenges, illustrating consistency and efficiency gains.

• Showcase your ability to document design standards, component usage guidelines, and engineering handover specifications.

Process Documentation:

• Examples of clear and comprehensive documentation for design system components, including usage guidelines, accessibility considerations, and interaction specifications.

• Demonstrate experience in creating engineering handover documentation that facilitates smooth implementation by development teams.

• Showcase your approach to process improvement within design workflows, illustrating how you've streamlined processes or removed obstacles.

📝 Enhancement Note: For a Design System focused role, a portfolio is paramount. This section details what specific elements should be included to showcase proficiency in design systems, component design, documentation, and collaboration with engineering, aligning with the core responsibilities.

💵 Compensation & Benefits

Salary Range:

• For a Mid-Level Product/UI Designer with 3-5 years of experience in Gurgaon, India, the estimated annual salary range is ₹8,00,000 to ₹15,00,000. This range accounts for the specific location, experience level, and the specialized nature of design system work.

Benefits:

• Flexible working hours, allowing for better work-life balance and management of personal commitments.

• Your birthday off as a paid holiday, recognizing personal milestones.

• Comprehensive rewards package expected from a leading technology company.

• Investment in cutting-edge technology and tools, fostering professional development and innovation.

• Access to employee resource groups (ERGs) such as dh Gender Equality Network, dh Proud, dh Family, dh One, dh Enabled, and dh Thrive, promoting diversity and inclusion.

Working Hours:

• Standard full-time working hours are expected, likely around 40 hours per week.

• The company offers flexibility in working hours, allowing employees to adjust their schedules to better manage work-life balance, subject to team coordination and business needs.

📝 Enhancement Note: Salary data for Gurgaon was researched using industry benchmarks for mid-level UI/Product Designers in India. The benefits listed are directly from the job description, with an emphasis on those relevant to work-life balance and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Customer Data Science, Retail Technology, Data Analytics, Loyalty Programs. dunnhumby is a global leader in leveraging customer data to drive business decisions for retailers and brands.

Company Size: While the exact number of employees globally is nearly 2,500, the local team in Gurgaon may vary. Dunnhumby operates as a global organization with a significant presence, offering stability and resources while aiming to retain a nimble, small-business feel for its employees.

Founded: Dunnhumby was founded in 1997, bringing decades of experience in customer data science and a well-established reputation in the industry.

Team Structure:

• The Design System team is likely a specialized unit within a larger product or design organization, comprising UI Designers, potentially UX Designers, and collaborating closely with Product Managers and Engineers.

• Reporting structure will likely involve a Design Manager or Head of Design, with opportunities for individual contributors to influence product direction.

Methodology:

• Dunnhumby emphasizes a data-driven approach, using customer insights and analytics to inform design decisions and measure impact.

• Workflow planning and optimization are key, especially within the design system context, focusing on efficiency, reusability, and scalability.

• Automation and efficiency practices are encouraged to streamline processes and accelerate delivery.

Company Website: https://www.dunnhumby.com/

📝 Enhancement Note: The company description highlights its leadership in Customer Data Science and its partnerships with major retailers and brands. The mention of a "nimble, small-business feel" within a large organization suggests a culture that balances structure with agility. The emphasis on data science implies a data-informed approach to design.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UI Designer with a specialization in Design Systems. It represents a step beyond junior roles, requiring independent contribution, design system maintenance, and collaboration with multiple stakeholders. It's a crucial role for building scalable and consistent user experiences across a large organization.

Reporting Structure: The role reports to a Design Manager or similar leadership position within the design function. Collaboration will be extensive with Product Managers, UX Researchers, and Engineering Leads within various product teams.

Operations Impact: The Design System team has a significant impact on the efficiency and consistency of product development. By providing a robust and well-maintained design system, this role directly influences the speed of feature delivery, the quality of user interfaces, and the overall user experience across dunnhumby's client-facing platforms. This drives better customer engagement and brand perception.

Growth Opportunities:

• Specialization: Deepen expertise in design systems, component architecture, design tokens, and accessibility standards, potentially leading to a Senior Design System Designer or Architect role.

• Leadership: Transition into a Design Lead or Managerial role, overseeing design teams and strategic design initiatives.

• Cross-functional Expertise: Develop a broader understanding of product management, engineering processes, and data analytics, enabling a more holistic product design perspective.

• Industry Knowledge: Gain extensive experience in the retail and data science sectors, becoming an expert in user needs and design challenges specific to these domains.

📝 Enhancement Note: The role's focus on design systems offers a clear path for specialization. Growth opportunities are framed around deepening this expertise, moving into leadership, or broadening skill sets to encompass more strategic product design aspects.

🌐 Work Environment

Office Type: The role is based on-site in Gurgaon, India. This suggests a traditional office environment that fosters in-person collaboration, team interaction, and access to company resources.

Office Location(s): Gurgaon (also referred to as Gurugram), Haryana, India. This is a major business and technology hub in India, offering a dynamic professional environment.

Workspace Context:

• Expect a collaborative workspace designed to facilitate interaction between designers, engineers, product managers, and other stakeholders, crucial for design system development and integration.

• Access to industry-standard design tools, particularly Figma, and potentially other collaboration and project management software.

• Opportunities for direct engagement with team members, fostering a supportive and inclusive team culture, as highlighted by the company's employee resource groups.

Work Schedule: The role is full-time with standard working hours, but the company emphasizes flexible working hours to promote work-life balance. This allows for potential adjustments to daily schedules, provided team coordination and business needs are met.

📝 Enhancement Note: The "On-site" remote status, combined with the mention of a "nimble, small-business feel" within a large organization, suggests an office environment that is both structured and conducive to interactive teamwork.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely review your application and resume, focusing on relevant UI design experience and design system exposure.

• Portfolio Review: Candidates will be asked to present their portfolio, focusing on specific case studies that demonstrate their skills in UI design, design system creation/maintenance, Figma proficiency, and understanding of accessibility standards.

• Technical/Skills Interview: Expect an interview focused on UI design principles, design system concepts, Figma usage, and problem-solving scenarios related to component design and integration.

• Cross-functional Interview: Discussions with Product Managers, Engineers, or other designers to assess collaboration skills, communication style, and alignment with team values.

• Behavioral/Cultural Fit Interview: Questions designed to evaluate your approach to teamwork, problem-solving, continuous learning, and alignment with dunnhumby's culture.

Portfolio Review Tips:

• Highlight Design System Work: Dedicate specific sections or case studies to your experience with design systems. Showcase the components you've designed, the system's architecture, and the impact it had.

• Showcase Figma Mastery: Demonstrate advanced Figma skills, including complex component setups, variants, auto-layout, and design token implementation.

• Document Your Process: For each project, clearly articulate your design process, from understanding requirements to final implementation, including research, ideation, iteration, and validation.

• Focus on Impact: Quantify the impact of your work whenever possible. For design system projects, this could be faster design iteration times, improved UI consistency, or reduced development effort.

• Accessibility Focus: Explicitly mention and demonstrate how you incorporate accessibility (WCAG AA) into your designs.

Challenge Preparation:

• Design System Challenge: You might be given a small set of UI elements or a common UI pattern and asked to design reusable components for a design system, considering variants, states, and accessibility.

• Figma Exercise: A practical exercise in Figma to test your proficiency with components, auto-layout, and potentially setting up basic design tokens.

• Process Improvement Scenario: You may be asked to identify inefficiencies in a hypothetical design workflow and propose solutions, perhaps related to design system adoption or collaboration.

📝 Enhancement Note: This section provides actionable advice tailored to a design system role, emphasizing portfolio content, practical skills, and the types of challenges a candidate might face during the interview process.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool, essential for UI design, component creation, prototyping, and collaboration within the design system. Proficiency in advanced features like variants, auto-layout, and component libraries is critical.

• Design Tokens: Understanding and potentially implementing design tokens for managing design system values (colors, typography, spacing, etc.) across different platforms.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to the core design responsibilities, but awareness of how design systems integrate with broader product development workflows and potentially CRM functionalities might be a plus.

📝 Enhancement Note: Figma is explicitly mentioned as a required skill. The context of design systems strongly implies the use of design tokens. Other tools are inferred based on responsibilities like A/B testing and user research.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A core value at dunnhumby, emphasizing putting the customer at the heart of every decision, which extends to designing user-friendly and effective interfaces.

• Collaboration: Strong emphasis on working hand-in-hand with various disciplines (design, engineering, product, research) to achieve common goals.

• Innovation & Growth: Encouragement to embrace new technologies (like AI), experiment, and continuously learn to drive personal and company growth.

• Inclusion & Diversity: Commitment to building an inclusive culture where everyone can perform at their best, supported by active employee resource groups.

• Efficiency & Quality: Delivering valuable, high-quality work without sacrificing speed, a key tenet for design system success.

Collaboration Style:

• Expect a highly collaborative environment where designers work closely with product managers, engineers, researchers, and UX writers.

• Emphasis on open communication, constructive critique, and knowledge sharing to strengthen the team and the overall organization.

• Facilitation of workshops and participatory design sessions to ensure inclusive input and buy-in for design system decisions.

📝 Enhancement Note: The company explicitly mentions its commitment to diversity, inclusion, and fostering a positive team culture. The collaborative nature of design systems work is also a key aspect.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Consistency and Flexibility: Ensuring the design system provides a consistent experience while remaining flexible enough to accommodate diverse product needs and future innovations.

• Adoption and Advocacy: Encouraging widespread adoption of the design system across different product teams and stakeholders, acting as a champion and educator.

• Keeping Pace with Technology: Staying updated with the latest design and AI technologies, and integrating them effectively into the design system and workflows.

• Cross-Functional Alignment: Managing the needs and expectations of various disciplines (design, engineering, product) to ensure the design system serves everyone effectively.

Learning & Development Opportunities:

• Deepen Design System Expertise: Opportunities to become a subject matter expert in design systems, component architecture, and best practices.

• Accessibility Specialization: Develop advanced skills in inclusive and accessible design, becoming a go-to resource for WCAG compliance.

• Exposure to Data Science: Gain insights into customer data science and its application in product design, a unique advantage in the industry.

• Mentorship Programs: Potential for mentorship from senior designers or managers to guide career progression.

• Professional Development: Access to training, workshops, and potentially conferences focused on design, technology, and AI.

📝 Enhancement Note: Challenges are framed around the inherent complexities of design systems and the dynamic tech landscape. Growth opportunities highlight both specialization and broader skill development within dunnhumby's unique industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you contributed to or built a design system. What were the key components, challenges, and outcomes?" (Focus on your process, collaboration, and impact.)

• "How do you ensure your designs are accessible (WCAG AA compliant)? Can you give an example of how you've implemented accessibility in a UI component?" (Demonstrate your understanding and practical application.)

• "Walk us through a complex Figma file you've created for a design system. How did you structure it for scalability and reusability?" (Be prepared to share your screen and explain your file organization and component setup.)

Company & Culture Questions:

• "What do you know about dunnhumby and our work in Customer Data Science?" (Research the company's mission, values, and recent projects.)

• "How do you approach collaboration with engineers and product managers?" (Highlight your experience in cross-functional teamwork and communication.)

• "How do you stay updated on the latest design trends and technologies, such as AI?" (Show your passion for continuous learning.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps starting with your most relevant design system work. For each case study, clearly outline the problem, your role, the process, the solution, and the impact.

• Figma Walkthrough: Be ready to share your screen and walk through a Figma file, explaining your component structure, variant usage, and how you've implemented design tokens or accessibility.

• Quantify Impact: Wherever possible, use data or metrics to demonstrate the effectiveness of your designs or design system contributions (e.g., "reduced design time by X%", "improved UI consistency score by Y").

• Tell a Story: Frame your projects as narratives. Explain the 'why' behind your design decisions and the challenges you overcame.

📝 Enhancement Note: Interview questions are tailored to the specific responsibilities of a Design System UI Designer, focusing on practical application of skills, collaboration, and alignment with company values.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on the greenhouse job board.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best showcase your UI design skills, particularly those involving design systems, component libraries, and Figma proficiency. Ensure these projects highlight your understanding of accessibility and collaboration with engineering.

• Tailor Your Resume: Emphasize your 3-5 years of UI design experience, explicitly mentioning "design systems," "Figma," "component libraries," "design tokens," and "WCAG compliance." Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on explaining your design process, your specific contributions, and the impact of your work. Be ready for a live Figma exercise.

• Research dunnhumby: Understand the company's mission in Customer Data Science, its target industries (retail, brands), and its commitment to innovation and inclusion. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.