Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Cision

Location: Remote - UK

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: 2026-04-10T14:23:59

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on optimizing customer conversion flows, specifically within in-app purchasing, to drive revenue and product growth.

• The position requires a strong blend of UX and CX principles to enhance the entire customer journey from browsing to purchase.

• A key aspect will be leveraging data and analytics to inform design decisions and measure the impact of optimizations on conversion rates.

• The Product Designer will collaborate closely with Product Managers and Developers within a cross-functional team to deliver high-quality, engaging user experiences.

• This role is ideal for a Growth Designer passionate about customer conversion, in-app purchasing, and making a tangible impact in a collaborative setting.

📝 Enhancement Note: The job description explicitly seeks a "Growth Designer with a passion for customer conversion flows—focused on improving all aspects of in-app purchasing to optimise conversions." This indicates a specialized focus within Product Design, emphasizing data-driven optimization and direct revenue impact, which is crucial for candidates to highlight in their applications. The role also emphasizes asynchronous work skills due to the globally distributed team, a key consideration for remote candidates.

📈 Primary Responsibilities

• Customer Journey Optimization: Map, analyze, and optimize the end-to-end customer journey for in-app purchasing, identifying and removing friction points to enhance user experience and drive conversions.

• Data-Driven Design: Utilize product analytics and user behavior data to inform design decisions, test hypotheses, and iterate on solutions that improve conversion rates, increase average order value, and foster product adoption.

• Conversion Flow Design: Design and refine intuitive and persuasive in-app purchasing flows, ensuring a seamless and delightful experience that encourages users to complete transactions.

• Cross-Functional Collaboration: Act as a design liaison between Product, Engineering, Sales, Marketing, and Finance teams, ensuring design solutions are strategically aligned with business objectives and operational realities.

• Content & Taxonomy Enhancement: Collaborate on product taxonomy improvements and write clear, persuasive microcopy and user-facing content that guides users through the purchasing process.

• Strategic Design Alignment: Ensure all design initiatives align with overarching business objectives and product vision, proactively identifying and mitigating design-related risks.

• End-to-End Design Delivery: Partner with Product Managers and Developers to manage the design process from initial concept ideation through to final implementation and post-launch analysis.

• Stakeholder Engagement & Facilitation: Engage with senior stakeholders and multidisciplinary teams, facilitating workshops to drive alignment, generate innovative ideas, and present design rationales.

• Design Critiques & Feedback: Actively participate in and lead design critiques, providing and receiving constructive feedback to elevate the quality of design work within the team.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on conversion rate optimization (CRO) and revenue generation, positioning this role as directly contributing to business growth. The need to act as a "bridge" between departments and facilitate workshops suggests a senior-level contribution and strong communication skills are expected, beyond typical product design tasks.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 3 years of professional experience in UX Design, Service Design, Growth Design, or Product Design.

• Proven experience designing and optimizing e-commerce or in-app purchasing experiences.

Required Skills:

• UX/CX Design: Strong proficiency in applying User Experience (UX) and Customer Experience (CX) principles to solve complex design problems.

• Growth Design: Expertise in designing for conversion optimization, user acquisition, engagement, and retention.

• Data Analysis & Interpretation: Ability to use product analytics tools (e.g., Pendo) and UX analysis to understand user behavior and drive data-informed design decisions.

• Conversion Rate Optimization (CRO): Deep understanding of CRO strategies and methodologies to improve purchasing funnels.

• User Research & A/B Testing: Familiarity with user research methodologies and experience in designing and interpreting A/B tests.

• UI Design Principles: Solid grasp of User Interface (UI) design principles and best practices.

• Copywriting: Ability to write clear, concise, and persuasive user-facing copy that guides actions.

• Cross-functional Collaboration: Excellent interpersonal skills to build strong relationships and collaborate effectively with Product, Engineering, Sales, Marketing, and Finance teams.

• Asynchronous Work Skills: Proven ability to work effectively in a globally distributed and asynchronous environment.

• Design Systems: Experience working with and contributing to established design systems or pattern libraries.

• Feedback & Humility: Ability to receive, process, and action constructive feedback with grace and humility.

• Curiosity & Continuous Learning: Demonstrated curiosity, humility, and intellectual energy for ongoing professional development.

Preferred Skills:

• Experience with Pendo or similar product analytics platforms.

• Experience in Service Design methodologies.

• Familiarity with sales processes and finance workflows.

📝 Enhancement Note: The requirement to "clearly demonstrate during interview how you’ve impacted purchasing habits and conversion rates" is a critical differentiator. Candidates should prepare specific case studies and quantifiable results to showcase their direct impact on revenue growth through design interventions. The emphasis on asynchronous work skills is also a key indicator of the team's operational structure.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conversion Optimization Case Studies: Showcase detailed case studies demonstrating your experience in optimizing e-commerce or in-app purchasing flows, with a clear focus on measurable improvements in conversion rates and revenue.

• Data-Driven Design Examples: Include projects where you've used data analytics, user research, or A/B testing to inform design decisions and achieve specific business outcomes.

• Customer Journey Mapping: Present examples of how you've mapped and analyzed customer journeys to identify pain points and design solutions that enhance the overall experience.

• Cross-Functional Collaboration Projects: Highlight projects where you successfully collaborated with Product Managers, Developers, and other business stakeholders to deliver impactful design solutions.

• SaaS Product Experience: Feature work from SaaS products, demonstrating your understanding of recurring revenue models and user engagement within software platforms.

Process Documentation:

• Design Process Articulation: Be prepared to clearly articulate your design process, from discovery and ideation through to prototyping, testing, and implementation, with a focus on how you integrate data and user feedback.

• Impact Measurement: Demonstrate how you measure the success of your designs, including key performance indicators (KPIs) related to conversion rates, user engagement, and revenue.

• System Integration Awareness: Show an understanding of how design fits within broader product development systems and workflows, including collaboration with engineering and product management.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating tangible business impact, particularly in conversion and revenue. Candidates should prioritize case studies that quantify their contributions and clearly outline the problem, their solution, and the resulting business metrics.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Cision Group Personal Pension Scheme

• Life Assurance

• Healthcare cash plan

• Dental Insurance

• Private Medical Insurance (For directors and above only)

• Gym Subsidy

• Cycle to Work scheme

• Discounted Dining

• Virtual GP service

• Employee Assistance Programme (EAP)

• Eye Care Test vouchers

• Cision Global Charitable Giving Program

Working Hours:

• Standard full-time working hours are expected, likely around 40 hours per week. However, given the remote and globally distributed nature of the team, flexibility in working hours may be available, with an emphasis on asynchronous communication and meeting deadlines effectively.

📝 Enhancement Note: The salary range is an estimate based on typical UK market rates for a Product Designer with 2-5 years of experience, with specialization in Growth and CRO. Actual compensation will vary based on the candidate's specific qualifications, demonstrated impact, and negotiation. The inclusion of "Private Medical Insurance (For directors and above only)" indicates a tiered benefits structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cision operates in the Public Relations, Marketing, and Media Intelligence technology sector. This industry is characterized by rapid technological advancements, data-driven insights, and a focus on helping clients manage their brand reputation and communications effectively.

Company Size: Cision is a global company with offices in 24 countries, indicating a large enterprise environment. This means opportunities for structured career paths, access to extensive resources, and exposure to complex, large-scale projects.

Founded: Cision has a long history, with its origins tracing back decades, evolving into a modern tech company. This blend of established presence and innovation suggests a stable yet forward-thinking work environment.

Team Structure:

• The Product Design team is part of a larger Product organization.

• Designers work within cross-functional "squads" or teams, each typically comprising Product Managers, Developers, and Designers.

• Reporting lines likely lead to a Head of Product Design or Design Lead, with direct collaboration with Product Managers within their respective product areas.

Methodology:

• Data-Informed Design: Significant reliance on data analytics, user behavior tracking (e.g., Pendo), and A/B testing to validate design hypotheses and measure impact.

• Agile Development: Likely operates within Agile or Lean methodologies, focusing on iterative development and continuous delivery.

• User-Centricity: Commitment to understanding and addressing user needs, combined with business goals, to create effective solutions.

• Collaborative Processes: Regular design critiques, workshops, and cross-functional meetings are integral to the design workflow.

Company Website: www.cision.com

📝 Enhancement Note: Cision's position as a global leader implies a sophisticated operational structure and a focus on measurable results. The company's commitment to DEI (Diversity, Equity, and Inclusion) and its CEO Action pledge suggest a modern, values-driven corporate culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer, with a specialization in Growth Design and Conversion Rate Optimization. It requires a solid foundation in UX/UI principles and a demonstrated ability to directly impact business metrics like purchasing habits and conversion rates.

Reporting Structure: The Product Designer will report to a Design Lead or Head of Product Design and work closely with Product Managers and Engineering teams within a cross-functional product squad. This structure fosters autonomy within a collaborative framework.

Operations Impact: The role has a direct impact on revenue generation through the optimization of in-app purchasing funnels. Success is measured by tangible improvements in conversion rates, customer lifetime value, and overall product growth, making it a critical contributor to the company's commercial success.

Growth Opportunities:

• Specialization: Deepen expertise in Growth Design, Conversion Rate Optimization, and e-commerce UX.

• Leadership: Potential to mentor junior designers, lead design initiatives for specific product areas, or transition into a Senior Product Designer role.

• Cross-functional Mobility: Opportunities to gain broader experience by working on different product areas or collaborating more closely with marketing, sales, or customer success teams.

• Skill Development: Continuous learning opportunities through industry conferences, workshops, and access to Cision's learning resources.

📝 Enhancement Note: The "Growth Designer" title and focus on conversion optimization suggest a career path that blends traditional product design with performance marketing principles. Growth opportunities are likely tied to demonstrating quantifiable business impact and taking on more strategic design responsibilities.

🌐 Work Environment

Office Type: Fully Remote. This offers significant flexibility and autonomy, allowing designers to work from anywhere within the UK.

Office Location(s): Remote - UK. While fully remote, the requirement to be based in the UK suggests adherence to local employment laws and potential for occasional in-person meetups or team events, though this is not explicitly stated.

Workspace Context:

• Collaborative Environment: Despite being remote, the emphasis on cross-functional collaboration, design critiques, and stakeholder engagement fosters a connected and interactive work atmosphere.

• Technology & Tools: Access to industry-standard design and collaboration tools will be essential for effective remote work and team interaction.

• Team Interaction: Opportunities for regular interaction through virtual meetings, Slack/Teams channels, and collaborative design sessions.

Work Schedule:

• While a standard 40-hour work week is implied, the remote nature and global team distribution necessitate asynchronous work skills. This allows for flexibility in structuring the workday, provided that deadlines are met and collaboration with team members across different time zones is managed effectively.

📝 Enhancement Note: The "Remote - UK" designation is key, meaning candidates must legally reside and be authorized to work in the UK. The emphasis on asynchronous work skills is paramount for success in this fully remote, globally distributed team environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Technical Interview: A more in-depth discussion with a hiring manager or senior designer. You'll be expected to walk through 2-3 key projects from your portfolio, focusing on your process, decision-making, and quantifiable impact, particularly on conversion rates and revenue.

• Cross-functional Interview: An interview with a Product Manager and/or a Developer to assess collaboration skills, understanding of the product development lifecycle, and ability to work within a multidisciplinary team.

• Final Interview: Potentially with a senior leader or head of the design team to discuss strategic thinking, career aspirations, and overall fit with Cision's culture.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the problem, your role, your process, and the measurable outcomes (e.g., "Increased conversion rate by X%", "Reduced cart abandonment by Y%", "Drove $Z in additional revenue").

• Focus on CRO: Highlight projects specifically related to e-commerce, in-app purchasing, or growth initiatives where you demonstrably impacted purchasing habits.

• Showcase Data Utilization: Explain how you used data (analytics, A/B tests, user research) to guide your design decisions and validate your solutions.

• Tell a Story: Structure your case studies as narratives: the challenge, your approach, the solution, and the results. Explain your rationale clearly.

• Tailor to Cision: If possible, subtly connect your experience to Cision's industry (media intelligence/PR tech) or their known product areas.

Challenge Preparation:

• Be prepared for a potential design exercise or case study discussion during the interview process. This might involve analyzing a hypothetical conversion funnel, suggesting improvements, or outlining how you would approach a specific growth-related design problem.

• Practice articulating your design process and rationale concisely and persuasively.

📝 Enhancement Note: The interview process emphasizes demonstrating practical impact and data-driven decision-making. Candidates should prepare to "sell" their work by focusing on quantifiable results and their ability to influence business metrics specifically related to conversion and revenue.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable given industry trends and collaborative nature), Sketch, Adobe Creative Suite (Illustrator, Photoshop).

• Collaboration & Communication: Slack, Microsoft Teams, Zoom, Google Workspace.

• Project Management: Jira, Asana, Trello (or similar tools used by Product and Engineering teams).

Analytics & Reporting:

• Product Analytics: Pendo (explicitly mentioned), Google Analytics, Mixpanel, Amplitude.

• Data Visualization: Tableau, Power BI, or built-in dashboards within analytics platforms.

CRM & Automation:

• While not a primary focus for the designer, awareness of CRM systems (e.g., Salesforce) and marketing automation platforms may be beneficial for understanding the broader customer lifecycle.

📝 Enhancement Note: Proficiency with Figma is almost a given for modern Product Designers. The explicit mention of Pendo highlights its importance for this role, indicating that candidates should be comfortable using and interpreting data from such platforms.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong focus on delivering measurable results and contributing directly to business growth and revenue.

• Data-Informed: Decisions are guided by data, analytics, and user research, rather than solely intuition.

• Collaborative: Emphasis on teamwork, open communication, and shared ownership across cross-functional teams.

• User-Centric: Deep empathy for the user and a commitment to creating intuitive, valuable, and delightful experiences.

• Growth Mindset: Encouragement of continuous learning, experimentation, and adaptation to new challenges and technologies.

Collaboration Style:

• Cross-functional Integration: Designers are embedded within product teams, working closely with Product Managers and Engineers on a daily basis.

• Open Feedback Culture: Regular design critiques and feedback sessions are encouraged to foster collective improvement and learning.

• Asynchronous Communication: Effective use of digital tools for communication and collaboration across different time zones, with clear documentation and status updates.

📝 Enhancement Note: Cision's stated values of "empowering every individual to make an impact," valuing "curiosity, collaboration, and innovation," and fostering an environment where "your voice is heard" are central to their culture. For a Product Designer, this translates to an expectation of proactive contribution, data-backed proposals, and strong teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Growth vs. UX: The primary challenge will be balancing aggressive growth targets and conversion optimization with maintaining a positive and intuitive user experience.

• Data Interpretation: Effectively translating complex user data and analytics into actionable design insights can be challenging.

• Cross-Time Zone Collaboration: Managing communication and collaboration effectively with a globally distributed team requires strong organizational and communication skills.

• Stakeholder Alignment: Gaining buy-in and alignment from diverse stakeholders with potentially competing priorities.

Learning & Development Opportunities:

• Specialized Training: Opportunities to deepen expertise in Growth Design, CRO, and e-commerce UX through internal resources, external courses, or industry certifications.

• Exposure to Global Markets: Working on a global product provides insights into diverse user behaviors and market nuances.

• Mentorship: Potential to learn from experienced designers, Product Managers, and cross-functional leaders within Cision.

• Industry Conferences: Support for attending industry events related to UX, Product Design, and Growth.

📝 Enhancement Note: The challenges are directly related to the specialized nature of the role, particularly the tension between aggressive growth targets and user experience. Growth opportunities are framed around deepening specialized skills and gaining exposure to global product development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach improving the conversion rate for an in-app purchase flow that currently has a 5% completion rate?" (Be prepared to outline your process, data sources, and potential A/B test hypotheses.)

• "Describe a time you used data to significantly influence a design decision. What was the outcome?"

• "How do you balance the needs of business growth with the user experience?"

• "Walk us through your process for designing a new feature from concept to launch."

Company & Culture Questions:

• "What interests you about Cision and our mission?"

• "How do you contribute to a collaborative and inclusive team environment?"

• "How do you stay updated on the latest trends in UX design and conversion optimization?"

Portfolio Presentation Strategy:

• Focus on Quantifiable Impact: For each case study, clearly state the business problem, your specific contribution, the methods used (data, research), the design solution, and the measurable business results (conversion lift, revenue increase, etc.).

• Tell the "Why": Be ready to explain the rationale behind your design decisions, linking them back to user needs and business objectives.

• Showcase Your Process: Demonstrate a clear, logical design process, highlighting how you iterate based on feedback and data.

• Highlight Collaboration: Mention how you worked with Product Managers, Developers, and other stakeholders to achieve the outcomes.

• Prepare for Q&A: Anticipate questions about your design choices, challenges faced, and alternative solutions considered.

📝 Enhancement Note: Interview preparation should heavily emphasize the ability to demonstrate direct, quantifiable impact on conversion rates and revenue. Candidates should prepare specific examples and be ready to articulate their data-driven approach and collaborative skills.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Cision's careers page.

• Portfolio Customization: Ensure your portfolio prominently features case studies related to e-commerce, in-app purchasing, conversion rate optimization, and demonstrable revenue impact. Quantify all results.

• Resume Optimization: Tailor your resume to highlight keywords such as "Growth Design," "Conversion Rate Optimization," "UX/UI," "SaaS," "E-commerce," "Data Analysis," and "Pendo." Clearly articulate your experience in driving purchasing habits and conversion rates.

• Interview Preparation: Practice articulating your design process, explaining your decision-making rationale, and detailing the business impact of your work. Prepare specific examples for common interview questions, especially those related to growth and data.

• Company Research: Familiarize yourself with Cision's products, services, and market position. Understand their commitment to innovation and customer success, and consider how your skills align with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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