Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Brandwatch (part of Cision)

Location: Remote - UK

Job Type: Full-Time

Category: Product Design / Growth Design

Date Posted: April 10, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive product growth and revenue by optimizing customer conversion flows within a SaaS environment.

• Design and refine end-to-end customer journeys, focusing on in-app purchasing to maximize conversion rates.

• Utilize data analytics and user research to inform design decisions and measure the impact of optimizations.

• Collaborate closely with Product Managers, Developers, and other cross-functional teams to deliver high-quality, engaging user experiences.

• Act as a bridge between design, business objectives, and user needs, ensuring strategic alignment and seamless execution.

📝 Enhancement Note: This role is specifically framed as a "Growth Designer" with a strong emphasis on e-commerce conversion optimization within a SaaS context. The core objective is to directly influence revenue and product expansion through meticulous design of the purchasing funnel and related user flows, leveraging data and user insights.

📈 Primary Responsibilities

• Customer Journey Optimization: Map, analyze, and optimize the entire customer journey from discovery to purchase and post-purchase engagement, with a specific focus on in-app purchasing.

• Conversion Rate Enhancement: Implement data-driven design strategies to increase conversion rates for in-app purchases and other key user actions, directly impacting revenue and product growth.

• UX/CX Integration: Blend user experience (UX) and customer experience (CX) principles with business goals to create intuitive, delightful, and effective purchasing pathways.

• Data-Informed Design: Leverage product analytics and user behavior data (e.g., Pendo) to identify friction points, test hypotheses, and iterate on designs for improved performance.

• Product Taxonomy & Merchandising: Collaborate with product teams to enhance product display, categorization, and promotional strategies within the platform to improve discoverability and drive sales.

• Content & Copywriting: Craft clear, persuasive, and user-centric copy that guides users through the purchasing funnel and encourages conversion.

• Cross-Functional Collaboration: Partner effectively with Product Management, Engineering, Marketing, Sales, and Finance teams to ensure design solutions are aligned with business objectives and technical feasibility.

• Strategic Design Leadership: Ensure design initiatives align with overarching strategic goals, proactively identifying and mitigating potential risks through thoughtful design solutions.

• End-to-End Design Delivery: Manage design projects from initial concept and ideation through to final implementation and post-launch analysis.

• Stakeholder Engagement & Facilitation: Lead design workshops and facilitate discussions with diverse stakeholders to gather insights, build consensus, and drive alignment.

• Design Presentation & Critique: Present design concepts and rationales clearly to stakeholders and peers, actively participating in design critiques to foster continuous improvement.

📝 Enhancement Note: The responsibilities clearly indicate a focus on growth metrics and revenue generation through design. The emphasis on "in-app purchasing," "conversion rates," and "product growth" highlights a performance-oriented design role, distinct from purely aesthetic or feature-focused product design.

🎓 Skills & Qualifications

Education:

• A degree in Design, Human-Computer Interaction, or a related field.

Experience:

• Minimum of 3 years of experience in a UX Designer, Service Designer, Growth Designer, or Product Designer role.

• Proven experience designing and optimizing e-commerce experiences and customer conversion funnels.

Required Skills:

• Growth Design Expertise: Deep understanding of growth design principles and conversion rate optimization (CRO) strategies.

• UX/UI Proficiency: Strong command of UX/UI design principles and best practices, with a portfolio showcasing impactful design solutions.

• Data Analysis & Interpretation: Experience utilizing product analytics tools (e.g., Pendo) and interpreting user data to drive design decisions.

• A/B Testing & User Research: Familiarity with A/B testing methodologies and user research techniques to validate design hypotheses.

• E-commerce & SaaS Experience: Proven track record of designing for e-commerce platforms and SaaS products.

• Customer Journey Mapping: Ability to map and analyze complex customer journeys to identify and address friction points.

• Copywriting Skills: Competence in writing clear, persuasive, and effective user-facing copy.

• Cross-functional Collaboration: Excellent interpersonal skills to build strong relationships and collaborate effectively with Product, Engineering, Sales, and Marketing teams.

• Asynchronous Work Proficiency: Ability to excel in a globally distributed team environment, managing tasks and communication asynchronously.

• Design System Utilization: Experience working with established design systems and pattern libraries.

• Feedback Integration: Demonstrated ability to receive and action constructive feedback with professionalism and humility.

• Curiosity & Continuous Learning: A proactive mindset for expanding knowledge and staying abreast of design and growth trends.

Preferred Skills:

• Experience with specific e-commerce platforms or payment gateways.

• Familiarity with SEO principles as they relate to product discoverability.

• Experience in product taxonomy development and its impact on user conversion.

📝 Enhancement Note: The emphasis on demonstrable impact on "purchasing habits and conversion rates" during the interview is a critical qualification. Candidates should prepare specific case studies that quantify the business impact of their design work in these areas.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conversion Optimization Case Studies: Showcase at least two significant projects where your design interventions demonstrably improved purchasing habits, conversion rates, or revenue. Quantify the impact with specific metrics.

• E-commerce & SaaS Examples: Include examples of designs for e-commerce platforms and SaaS applications, illustrating your understanding of user flows, product display, and transaction processes.

• Data-Driven Design Process: Clearly articulate how you use data (e.g., Pendo analytics, A/B test results) to inform your design decisions and measure success.

• Customer Journey Mapping: Provide an example of a customer journey map you've created or utilized, highlighting how it led to specific design improvements.

• System Integration Context: Briefly describe your experience integrating designs with existing technology stacks and design systems.

Process Documentation:

• Workflow Design & Optimization: Demonstrate your process for identifying user pain points and business opportunities within a conversion funnel, and how you translate these into optimized workflows.

• Data Analysis & Iteration: Outline your approach to analyzing user data, formulating hypotheses, designing experiments (A/B tests), and iterating based on results.

• Cross-functional Collaboration Documentation: Provide examples of how you document and communicate design decisions and processes across multidisciplinary teams, ensuring alignment.

📝 Enhancement Note: The portfolio is crucial for this role, as the hiring team will specifically assess the candidate's ability to demonstrate tangible business impact through design. Candidates should prepare to walk through their case studies, explaining the problem, their solution, the process, and the quantifiable results.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a mid-level Product Designer with 3-5 years of experience in the UK, particularly with a specialization in growth and e-commerce conversion optimization, the estimated salary range is £45,000 - £65,000 per annum. This range is influenced by the company's positioning as a global leader, the remote work offering, and the critical nature of the role in driving revenue.

Benefits:

• Comprehensive Pension Scheme: Cision Group Personal Pension Scheme.

• Life Assurance: Financial protection for beneficiaries.

• Healthcare Cash Plan: Assistance with everyday medical expenses.

• Dental Insurance: Coverage for dental treatments.

• Private Medical Insurance: Available for directors and above.

• Wellness & Lifestyle: Gym Subsidy, Cycle to Work scheme, Discounted Dining.

• Convenience Services: Virtual GP, Employee Assistance Programme (EAP) for confidential support.

• Additional Perks: Eye Care Test, BenefitHub (Retail discounts), Cision Global Charitable Giving Program.

Working Hours:

• Standard working hours are typically 40 hours per week.

• The role is fully remote, offering flexibility in how and when work is completed, provided objectives are met.

• Asynchronous work skills are highly valued due to the globally distributed nature of the team.

📝 Enhancement Note: The salary estimate is based on average UK tech salaries for mid-level designers, adjusted upwards for specialized growth/CRO skills and the remote UK requirement. Benefits are extensive and cover health, wellness, financial security, and lifestyle.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media Intelligence, PR Tech, Marketing Technology, and Social Media Management. Cision is a global leader in its field, providing technology and intelligence solutions that help brands and organizations connect with their audiences.

Company Size: Cision is a large global organization with offices in 24 countries, indicating a robust corporate structure and extensive resources. The specific product design team size is not specified, but it operates within a broader Product and Engineering division.

Founded: Cision has a long history, with its roots tracing back decades. The acquisition of Brandwatch signifies a strategic move to enhance its capabilities in social media intelligence and analytics.

Team Structure:

• The Product Designer will be embedded within a cross-functional, agile product team, working closely with Product Managers and Developers.

• They will also be part of a broader Product Design team, participating in critiques and knowledge sharing.

Methodology:

• Data-Driven Decision Making: Emphasis on using analytics (e.g., Pendo) and A/B testing to guide design choices and measure impact.

• Agile Development: Working within cross-functional teams to deliver solutions iteratively.

• User-Centric Design: Applying UX/CX principles to create intuitive and effective user experiences.

• Growth-Focused Approach: Prioritizing designs that directly contribute to product growth, revenue, and customer conversion.

• Collaborative Design Process: Regular design critiques and feedback sessions are integral to the team's workflow.

Company Website: www.cision.com, www.brandwatch.com

📝 Enhancement Note: Cision's acquisition of Brandwatch means the company operates with a blend of established corporate processes and potentially more agile, data-centric approaches often found in tech companies like Brandwatch. The culture emphasizes impact, data, and collaboration.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level Product Designer position. It requires independent contribution within a team structure and the ability to take ownership of specific product areas, particularly those related to conversion and growth. The focus on driving business outcomes elevates it beyond a purely creative role.

Reporting Structure: The Product Designer will likely report to a Design Lead or Head of Product Design, while working day-to-day within a specific product team led by a Product Manager. Collaboration with senior stakeholders is expected.

Operations Impact: The role has a direct and measurable impact on the company's revenue and growth. By optimizing conversion rates for in-app purchases and other critical user flows, the Product Designer will directly contribute to top-line business results. This impact is expected to be quantifiable and a key focus during performance reviews.

Growth Opportunities:

• Specialization: Deepen expertise in Growth Design and Conversion Rate Optimization within the SaaS and E-commerce domains.

• Leadership: Potential to grow into a Senior Product Designer role, mentoring junior designers or leading design initiatives for larger product areas.

• Cross-Functional Mobility: Gain exposure to various facets of the business (Product Management, Marketing, Sales) which can open doors to related career paths.

• Skill Development: Opportunities to learn advanced analytics tools, user research methodologies, and contribute to evolving design systems.

• Impactful Projects: Work on high-visibility projects that have a direct influence on Cision's market position and revenue.

📝 Enhancement Note: This role offers a clear path for growth within a specialized area of product design (Growth/CRO), which is highly valued in the tech industry. The opportunity to directly impact revenue makes it attractive for designers looking to see tangible results from their work.

🌐 Work Environment

Office Type: The role is fully remote, allowing for flexible work arrangements from anywhere within the UK. This indicates a trust in employees to manage their time and productivity effectively.

Office Location(s): While the role is remote within the UK, Cision operates globally with offices in 24 countries. This implies a distributed team structure and reliance on digital collaboration tools.

Workspace Context:

• Remote & Asynchronous Focus: The work environment is optimized for remote collaboration, requiring strong communication skills and proficiency with asynchronous tools.

• Digital Collaboration Tools: Expect to use platforms like Slack, Zoom, Asana/Jira, Figma, and Pendo for communication, project management, design, and analytics.

• Cross-functional Interaction: Frequent interaction with diverse teams (Product, Engineering, Sales, Marketing, Finance) fosters a dynamic and collaborative atmosphere.

• Design Community: Participation in design critiques and feedback sessions provides opportunities for peer learning and professional development within the design function.

Work Schedule:

• Standard 40-hour work week, but with flexibility inherent in a remote, asynchronous setup.

• The ability to adapt to different time zones and collaborate effectively with a global team is essential.

📝 Enhancement Note: The emphasis on asynchronous work skills is key. Candidates should be comfortable working independently, communicating proactively in writing, and managing their schedule to accommodate global team interactions.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A brief call with a recruiter to assess basic qualifications, experience, and cultural fit.

2. Hiring Manager Interview: A deeper dive into your experience, motivations, and understanding of growth design principles. Expect questions about your past projects and how you approach problem-solving.

3. Portfolio Review & Presentation: A dedicated session where you will present 1-2 key projects from your portfolio. This is where you'll demonstrate your impact on conversion rates and purchasing habits, explaining your process, rationale, and quantifiable results.

4. Technical/Cross-functional Interview: This may involve a design exercise or a discussion with Product Managers and Developers to assess your collaboration skills, technical understanding, and ability to integrate design within an agile workflow.

5. Final Interview: Potentially with a senior leader (e.g., Head of Product, Head of Design) to discuss strategic alignment, long-term vision, and cultural fit.

Portfolio Review Tips:

• Quantify Everything: For each project presented, clearly state the problem, your solution, your role, the process, and most importantly, the measurable business impact (e.g., % increase in conversion, % reduction in drop-off, $ revenue generated).

• Focus on Growth: Select projects that specifically showcase your expertise in conversion optimization, user journey mapping for purchasing, and driving product growth.

• Tell a Story: Structure your presentations like a narrative: the challenge, your investigation (data, research), your proposed solution (designs, rationale), the implementation, and the results.

• Show Your Process: Be prepared to discuss your design thinking, how you used data, your collaboration with stakeholders, and how you handled feedback.

• Be Concise: Respect the time allocated. Focus on the most impactful aspects of your projects.

Challenge Preparation:

• Growth-Focused Exercise: If a design challenge is given, expect it to focus on a hypothetical conversion funnel or user flow within a SaaS/e-commerce context.

• Data Interpretation: Be ready to analyze provided data and propose design solutions to improve key metrics.

• Whiteboarding/Collaboration: Practice articulating your thoughts and design process verbally and visually, potentially using digital whiteboarding tools.

• Stakeholder Communication: Prepare to explain your design rationale clearly and concisely, anticipating questions from Product, Engineering, and business stakeholders.

📝 Enhancement Note: The emphasis on a portfolio review where candidates must "clearly demonstrate... how you’ve impacted purchasing habits and conversion rates" is a significant indicator of the interview's focus. Candidates should prioritize projects with strong, quantifiable results.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly likely for collaborative design, prototyping, and design system management).

• User Analytics: Pendo (explicitly mentioned as a required skill for tracking user behavior and in-app engagement).

• A/B Testing Platforms: Tools like Optimizely, VWO, or in-house solutions for running conversion experiments.

• User Research Tools: Platforms for surveys, user interviews, and usability testing (e.g., UserTesting.com, SurveyMonkey, Typeform).

Analytics & Reporting:

• Product Analytics: Pendo (core requirement).

• General Analytics: Google Analytics or similar web analytics tools for understanding website traffic and user acquisition funnels.

• Business Intelligence (BI) Tools: Potentially Tableau, Power BI, or Looker for broader data analysis and reporting, though Pendo is highlighted for user-specific data.

CRM & Automation:

• CRM: Salesforce or similar CRM systems (likely used by Sales and Marketing for lead and customer data).

• Marketing Automation: HubSpot, Marketo, or similar platforms (for marketing campaigns and lead nurturing).

• Integration Platforms: Familiarity with how data flows between different systems is beneficial.

📝 Enhancement Note: Proficiency with Pendo is a specific and essential requirement, underscoring the data-driven nature of this role. Figma is the industry standard for collaborative design and is almost certainly part of the stack.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong focus on delivering measurable results that contribute directly to business growth and revenue.

• Data-Informed: Decisions are grounded in data analysis, user research, and performance metrics rather than solely intuition.

• Collaborative: A culture of working closely with cross-functional teams, valuing input from Product, Engineering, Sales, and Marketing.

• User-Centric: A commitment to understanding and solving user problems to create excellent experiences.

• Continuous Improvement: An ongoing drive to learn, iterate, and optimize processes and products based on feedback and performance.

• Curiosity & Humility: Encouraging a mindset of continuous learning, openness to feedback, and a willingness to admit what you don't know.

Collaboration Style:

• Cross-functional Integration: The role acts as a bridge, facilitating communication and alignment between design and other departments.

• Agile & Iterative: Working in sprints, with regular feedback loops and adaptations based on new insights or changing priorities.

• Transparent Communication: Emphasis on clear, open, and often asynchronous communication to keep all stakeholders informed.

• Design Critiques: A culture of constructive feedback within the design team to elevate the quality of work.

• Workshop Facilitation: Proactive engagement in workshops to drive idea generation and problem-solving.

📝 Enhancement Note: The company’s stated values of "Be seen, be understood, be you" and fostering an inclusive environment are important cultural indicators. The emphasis on "making meaningful contributions" and "driving bold innovations" suggests a dynamic and forward-thinking workplace.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Growth and User Experience: The primary challenge will be to drive conversion and revenue without compromising the long-term user experience or product usability.

• Data Interpretation Complexity: Effectively translating complex user data and analytics into actionable design insights can be challenging.

• Cross-functional Alignment: Ensuring buy-in and alignment across diverse teams with potentially competing priorities requires strong negotiation and communication skills.

• Remote Collaboration: Maintaining strong team cohesion and effective communication in a fully remote, globally distributed environment.

• Measuring Long-Term Impact: Distinguishing the impact of specific design changes on long-term user retention versus short-term conversion gains.

Learning & Development Opportunities:

• Specialization in Growth: Deepen expertise in growth hacking, CRO, and performance marketing design principles.

• Advanced Analytics: Gain hands-on experience with sophisticated analytics tools like Pendo and learn advanced data analysis techniques.

• SaaS Product Lifecycle: Broaden understanding of the full product development lifecycle within a large SaaS organization.

• Design Leadership: Opportunities to mentor junior designers, lead design projects, and contribute to the evolution of the design system.

• Industry Exposure: Engage with a global user base and contribute to a market-leading product in the PR Tech/Media Intelligence space.

📝 Enhancement Note: The role offers a significant opportunity to specialize in a highly in-demand area of product design – growth and conversion optimization – within a well-established tech company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly impacted conversion rates through your design work. What was the problem, your solution, and the quantifiable results?" (Prepare a detailed case study).

• "How do you approach mapping and optimizing a customer journey for an e-commerce or SaaS product?" (Focus on your methodology, tools, and how you identify friction points).

• "Walk us through a project where you used data (like Pendo analytics or A/B test results) to drive your design decisions and iterate on a feature." (Highlight your analytical process and the impact of your findings).

Company & Culture Questions:

• "What interests you about Brandwatch/Cision and this specific Growth Designer role?" (Research Cision’s mission, Brandwatch’s products, and connect it to your skills and career goals).

• "How do you approach working with Product Managers and Developers in an agile environment?" (Emphasize collaboration, communication, and understanding of the development process).

• "How do you handle constructive criticism on your designs?" (Showcase humility, openness to feedback, and a focus on improving the outcome).

Portfolio Presentation Strategy:

• Quantify Impact: For each case study, clearly state the key metrics improved (e.g., +X% conversion, -Y% drop-off rate, +$Z revenue).

• Focus on Process: Explain the "why" behind your design decisions, referencing user research, data insights, and business objectives.

• Show, Don't Just Tell: Use visuals (mockups, prototypes, journey maps) effectively. Be prepared to narrate your design process and rationale.

• Tailor to the Role: Emphasize projects related to e-commerce, conversion optimization, and SaaS products.

• Be Ready for Questions: Anticipate deep dives into specific design choices, technical constraints, and alternative solutions you considered.

📝 Enhancement Note: Prepare to articulate your design philosophy, particularly as it pertains to driving growth and revenue. The ability to connect design decisions to business outcomes will be paramount.

---

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on the Greenhouse platform.

• Portfolio Customization: Ensure your portfolio prominently features 1-2 case studies that directly address conversion rate optimization, e-commerce, or SaaS purchasing funnels, with clear, quantified results.

• Resume Optimization: Tailor your resume to highlight keywords and responsibilities mentioned in this job description, such as "Growth Design," "Conversion Rate Optimization," "Pendo," "SaaS," and "E-commerce." Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, rationale, and impact for your selected portfolio projects. Prepare answers to common behavioral and situational questions related to collaboration, problem-solving, and remote work.

• Company Research: Familiarize yourself with Cision's and Brandwatch's products, target markets, and recent news to demonstrate genuine interest and understanding of their business context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---