Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Betty

Location: Sofia, Bulgaria

Job Type: Full-time

Category: Product Design / UX/UI Design

Date Posted: 2026-02-09

Experience Level: Mid-level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead design strategy and contribute to the development of timeless design systems and engaging products within the innovative entertainment and online casino sector.

• Translate complex user experience challenges into intuitive flows and interactive prototypes, ensuring a seamless and enjoyable user journey.

• Demonstrate meticulous attention to detail in visual design execution, ensuring aesthetic appeal and brand consistency across all product touchpoints.

• Collaborate closely with engineering teams to translate design concepts into pixel-perfect, high-fidelity implementations, ensuring design integrity from concept to launch.

• Champion design thinking principles throughout the organization, establishing and documenting best practices, standards, and varied processes to elevate the design discipline.

📝 Enhancement Note: The role emphasizes a deep understanding of user-centered design principles, coupled with a strong ability to execute in Figma and collaborate effectively with engineering. The "iGaming/online casino sector" background is highlighted as a significant advantage, suggesting a need for domain-specific user experience knowledge.

📈 Primary Responsibilities

• Act as a pivotal stakeholder in defining and executing Betty's design strategy, focusing on the creation of robust design systems and captivating product experiences.

• Develop detailed user flows and interactive prototypes to effectively address and solve complex UX challenges, ensuring intuitive navigation and user engagement.

• Maintain an obsessive focus on the nuances of visual design, ensuring high aesthetic quality, brand alignment, and user appeal.

• Foster a strong partnership with engineering teams to ensure the precise implementation of designs, achieving pixel-perfect outputs for all product releases.

• Take full ownership of design problems, guiding them from initial ideation and conceptualization through to development, launch, and post-launch iteration and improvement.

• Drive the adoption and integration of design thinking methodologies across all departments, by investing in standardized documentation, varied processes, and best practices to advance the design discipline.

• Proactively identify opportunities for product experience enhancement, documenting and proposing improvements that align with user needs and business objectives.

• Contribute to building a culture of continuous improvement by shipping designs, meticulously measuring their performance using quantitative and qualitative feedback, and iterating to optimize user outcomes.

📝 Enhancement Note: The responsibilities indicate a blend of strategic design leadership and hands-on execution. The emphasis on "owning design problems end to end" and "advocating for design thinking" suggests a need for a proactive, influential designer who can drive process improvements and foster cross-functional understanding of design principles.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: Decent experience in product design, with a proven track record of shipping successful consumer-facing products.

Required Skills:

• High proficiency in Figma for wireframing, prototyping, and high-fidelity design.

• Demonstrated ability to build flows and prototypes to solve significant UX challenges.

• Strong understanding of mobile and web design patterns and best practices.

• Proven experience in developing and maintaining design systems.

• Excellent visual design skills with a keen eye for detail and aesthetics.

• Ability to collaborate effectively with engineers to ensure pixel-perfect implementation.

• Experience in gathering and acting upon quantitative and qualitative user feedback for design iteration.

• Proactive problem-solving skills with the capability to anticipate and mitigate potential issues.

• Experience building products for a consumer audience.

• Ability to thrive and adapt in fast-paced, dynamic work environments.

Preferred Skills:

• Keen interest and/or background in the igaming/online casino sector.

• Experience with user research methodologies and usability testing.

• Familiarity with front-end development concepts (HTML, CSS, JavaScript) to better collaborate with engineers.

• Experience in advocating for design thinking and documenting design processes.

📝 Enhancement Note: The requirement for "decent experience" suggests a mid-level role, likely targeting candidates with 2-5 years of relevant product design experience. Proficiency in Figma is non-negotiable, and domain knowledge in iGaming is a strong differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing end-to-end product design ownership, from initial concept to shipped product and subsequent iterations.

• Demonstrate proficiency in Figma through examples of complex user flows, interactive prototypes, and detailed visual design specifications.

• Include case studies that highlight your process for solving significant UX challenges, detailing your approach, methodologies, and outcomes.

• Showcase examples of design system contributions or development, illustrating your understanding of scalable and maintainable design.

Process Documentation:

• Examples of how you've documented design standards, processes, or design system components to foster consistency and scalability.

• Illustrate your process for collaborating with engineering teams, ensuring smooth handoffs and accurate implementation of designs.

• Detail your methodology for identifying and suggesting product experience improvements, including any documentation or proposal formats used.

📝 Enhancement Note: A strong portfolio is critical for this role. It should not only display visual design skills but also demonstrate a robust design process, problem-solving capabilities, and the ability to drive improvements through user-centric design and collaboration. The emphasis on documentation and process advocacy means portfolio pieces should reflect this.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a mid-level Product Designer in Sofia, Bulgaria, with 2-5 years of experience, the estimated salary range could be between 3,500 BGN to 6,000 BGN gross per month. This estimate considers the company's focus on innovation and the specific demands of the iGaming sector, which often commands competitive compensation.

Benefits:

• Competitive Salary: A remuneration package designed to attract and retain top talent in the field.

• Premium Health Insurance: Comprehensive health coverage to ensure well-being and peace of mind.

• Career and Skills Development Opportunities: Access to training, workshops, and growth pathways to foster professional advancement.

• Fun and Collaborative Team Environment: A positive and supportive workplace culture that encourages teamwork and innovation.

• New Modern Office Space: A well-equipped and contemporary workspace designed for comfort and productivity.

Working Hours:

• The standard working hours are approximately 40 hours per week, typical for a full-time role. Specific daily schedules may offer some flexibility, aligning with the collaborative needs of the team and operational requirements.

📝 Enhancement Note: The salary estimate is based on general market data for Product Designers in Sofia, Bulgaria. Specific compensation will depend on the candidate's qualifications and the company's internal compensation structure. The provided benefits are directly from the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Entertainment / iGaming (Online Casino & Casual Mobile Gaming). Betty is positioned as an innovative company setting new standards in the online casino experience with a focus on transparency, fairness, and player safety.

Company Size: While not explicitly stated, the mention of AGCO accreditation and a dedicated job board suggests a growing, established entity rather than a startup. The need for a Product Designer implies a structured product development team.

Founded: February 2023 (AGCO accreditation date), indicating a relatively new but rapidly advancing company in its operational phase.

Team Structure:

• The Product Designer will likely be part of a product team, collaborating closely with Product Managers, Engineers, and potentially Marketing.

• Reporting structure is not specified but is likely to be within a Product or Design department, potentially reporting to a Head of Product or Design Lead.

Methodology:

• Data-Driven Design: Emphasis on shipping, measuring, and improving designs based on quantitative and qualitative feedback.

• User-Centric Approach: A commitment to prioritizing player safety, enjoyment, and a transparent environment.

• Process Improvement: Actively identifying, suggesting, and documenting improvements to the product experience and design discipline.

• Agile Development: Implied by the need to thrive in fast-paced settings and ship, measure, and improve.

Company Website: [Betty is mentioned, but no URL provided in the input, so this remains a placeholder.]

📝 Enhancement Note: Betty's culture appears to be built on innovation, integrity, and a strong player-first ethos, particularly within the regulated online casino space. The values "Honest," "Bring the Olives" (premium customer experience), and "Think Big" suggest a commitment to quality, service, and ambition.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer, requiring demonstrated experience and the ability to work autonomously on design problems. The responsibilities suggest a contributor role with significant impact potential, rather than an entry-level position.

Reporting Structure: The Product Designer will likely report to a Design Lead or Head of Product. They will work closely with cross-functional teams, including engineering and product management, to deliver on product goals.

Operations Impact: The Product Designer has a direct impact on the user experience of Betty's products, influencing player engagement, satisfaction, and retention. By building timeless design systems and brilliantly entertaining products, they contribute significantly to the company's mission of redefining the online casino experience and its competitive positioning.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in UX research, interaction design, design systems, or specializing in the nuances of iGaming UX.

• Leadership Development: Potential to grow into a Senior Product Designer role, mentor junior designers, or lead design initiatives within specific product areas.

• Cross-Functional Exposure: Gain exposure to various aspects of the iGaming business, from regulatory compliance to marketing and player acquisition strategies, broadening business acumen.

• Process Advocacy: Develop leadership skills by championing design thinking and contributing to the evolution of design processes and standards within Betty.

📝 Enhancement Note: The role offers a solid foundation for a designer looking to specialize in the growing iGaming sector, with clear pathways for skill enhancement and potential career progression within a company that values innovation and player experience.

🌐 Work Environment

Office Type: The description mentions a "New modern office space," suggesting a contemporary, well-equipped physical workspace.

Office Location(s): Sofia, Bulgaria. This location offers a strategic base within Europe.

Workspace Context:

• The environment is described as "Fun and collaborative," indicating a workplace that values teamwork, positive interactions, and a supportive atmosphere.

• As a modern office, it's likely equipped with the necessary tools and technology to support design work, including high-performance computers and potentially collaborative software.

• Opportunities for direct interaction with engineers, product managers, and other team members are inherent to the on-site nature of the role, fostering fluid communication and problem-solving.

Work Schedule: The role is full-time, with an estimated 40 hours per week. While specific daily schedules might offer some flexibility, the emphasis on collaboration and on-site presence suggests a need for consistent availability during core business hours.

📝 Enhancement Note: The on-site requirement in a modern office space in Sofia points to a company that values in-person collaboration and a structured work environment, likely aiming to foster a strong team culture and efficient workflow.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio to assess basic qualifications and alignment with the role.

• Portfolio Review & Discussion: A dedicated session to walk through selected case studies, focusing on design process, problem-solving, collaboration, and impact. Be prepared to discuss your role, decisions, and outcomes in detail.

• Design Challenge/Exercise: Potentially a take-home assignment or a live design exercise to evaluate practical design skills, problem-solving abilities, and Figma proficiency under timed conditions.

• Team/Hiring Manager Interviews: Conversations to assess cultural fit, communication skills, understanding of the iGaming sector, and alignment with Betty's values.

• Final Round: May involve senior leadership to confirm suitability for the role and company.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest projects that best represent your end-to-end product design capabilities, problem-solving skills, and experience with consumer products. Prioritize projects that demonstrate impact and your unique contribution.

• Tell a Story: For each case study, clearly articulate the problem, your process (research, ideation, prototyping, testing, iteration), the solutions you proposed, and the measurable outcomes or impact. Use visuals effectively to illustrate your journey.

• Highlight Figma Proficiency: Ensure your portfolio examples clearly showcase your mastery of Figma, including complex prototyping, component usage, and design system elements if applicable.

• Address iGaming Interest: If you have experience or a strong interest in iGaming, explicitly highlight this and explain why you are passionate about designing for this sector.

• Demonstrate Collaboration: Show how you partnered with engineers, product managers, and other stakeholders. Explain how you incorporated feedback and navigated design challenges.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, thoroughly analyze the brief and understand the business goals and user needs.

• Time Management: Practice designing within realistic time constraints, focusing on delivering a well-reasoned solution rather than exhaustive polish.

• Articulate Rationale: Be prepared to clearly explain your design decisions, the trade-offs you made, and why you believe your solution is effective. Focus on process and strategic thinking.

📝 Enhancement Note: The interview process will likely heavily weigh the candidate's portfolio and their ability to articulate their design process and rationale. Demonstrating an understanding of the iGaming industry's unique user needs and regulatory considerations will be a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly stated as a requirement and will be the primary tool for wireframing, prototyping, UI design, and potentially design system management.

• Prototyping Tools: While Figma's prototyping capabilities are strong, familiarity with other tools or advanced prototyping techniques might be beneficial.

• Design Systems: Experience in building, contributing to, or utilizing design systems is crucial for creating scalable and consistent product experiences.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) is beneficial for understanding user behavior and measuring design impact.

CRM & Automation:

• While not directly a UX/UI tool, understanding how user data is managed within CRMs or marketing automation platforms can provide context for user journeys and personalization.

📝 Enhancement Note: Proficiency in Figma is paramount. The role also implies a need to work with data to inform design, suggesting that candidates comfortable with analytics and user feedback loops will be well-suited.

👥 Team Culture & Values

Operations Values:

• Honesty: A core value that likely translates to transparency in design processes, feedback, and decision-making.

• Bring the Olives (Premium Customer Experience): This value emphasizes delivering exceptional user experiences that are polished, intuitive, and delightful, reflecting a commitment to quality and player satisfaction.

• Think Big: Encourages ambitious thinking, innovation, and a drive to push boundaries in product design and player engagement.

• Fairness & Inclusivity: As an accredited operator, these values are likely embedded in the product design, ensuring accessible and equitable experiences for all players.

• Player Safety: A paramount concern in the iGaming industry, influencing design choices to promote responsible gaming and a secure environment.

Collaboration Style:

• Cross-functional Integration: Strong emphasis on partnering with engineers and product managers to ensure seamless product development and execution.

• Design Advocacy: Proactively sharing design thinking and advocating for user-centered approaches throughout the organization.

• Feedback-Driven: A culture that encourages constructive feedback, both giving and receiving, to drive continuous improvement in products and processes.

• Process-Oriented: Valuing standards, documentation, and varied processes to elevate the design discipline and ensure scalability.

📝 Enhancement Note: Betty's values point to a culture that is ethical, player-focused, and ambitious. Designers are expected to be team players, proactive communicators, and advocates for high-quality, user-centric design within a regulated industry.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation with Regulation: Designing engaging and entertaining experiences within the strict regulatory framework of the iGaming industry. Requires creativity while adhering to compliance standards.

• Consumer Audience Dynamics: Understanding and catering to diverse consumer needs and preferences within the online casino and casual gaming space, which can be highly competitive.

• Driving Design Adoption: Advocating for design thinking and best practices in an organization that may have varied levels of design maturity, requiring strong communication and influence skills.

• Iterative Improvement: Continuously measuring and improving designs based on user feedback and performance metrics in a fast-paced environment.

Learning & Development Opportunities:

• iGaming Specialization: Deepen expertise in the unique UX challenges and opportunities within the online casino and regulated gaming sector.

• Design System Mastery: Contribute to or lead the expansion and refinement of Betty's design system, enhancing skills in scalable design.

• Cross-functional Acumen: Gain broader business understanding by working closely with product, engineering, marketing, and compliance teams.

• Process Improvement Leadership: Opportunities to define and document design processes, contributing to the team's efficiency and the overall design maturity of the company.

📝 Enhancement Note: The primary challenge lies in blending creative design with the specific demands of the iGaming industry, including regulatory compliance and a focus on player safety. Growth opportunities are strong for designers who want to specialize in this niche and contribute to process development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you were a key stakeholder in a company's design strategy. How did you influence it, and what was the outcome?" (Prepare an example showcasing your strategic thinking and impact.)

• "Walk us through a complex UX problem you solved for a consumer audience. What was your process, and how did you use Figma to build flows and prototypes?" (Focus on your problem-solving methodology and Figma skills.)

Company & Culture Questions:

• "What interests you about Betty and the iGaming industry specifically?" (Research Betty's mission, values, and market position. Connect your passion to the industry.)

• "How do you approach collaboration with engineering teams to ensure pixel-perfect designs?" (Discuss your communication strategies and understanding of the development lifecycle.)

Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 2-3 projects that best demonstrate your end-to-end ownership, problem-solving skills, and ability to create engaging consumer experiences.

• Structure Your Narrative: For each project, clearly present: The Problem, Your Role, The Process (Research, Ideation, Design, Testing, Iteration), The Solution, and The Outcome/Impact.

• Showcase Figma Mastery: Be prepared to demonstrate specific Figma features or workflows used in your projects, especially for prototyping and complex UI elements.

• Highlight iGaming Relevance: If applicable, emphasize any experience or understanding of the iGaming sector and its unique user considerations.

• Be Ready for Deep Dives: Anticipate questions about your design decisions, trade-offs made, and how you handled challenges or disagreements.

📝 Enhancement Note: Prepare to articulate your design process with clarity, demonstrate your Figma skills, and show how you've driven positive outcomes through user-centered design. Understanding Betty's values and the iGaming context will be crucial for demonstrating cultural fit and domain interest.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided application link on Greenhouse.

• Curate Your Portfolio: Select 2-3 of your strongest product design case studies that highlight your problem-solving skills, proficiency in Figma, and experience with consumer-facing products. Ensure your portfolio clearly demonstrates your end-to-end design process and impact.

• Tailor Your Resume: Update your resume to emphasize keywords from the job description, such as "Product Design," "Figma," "UX Design," "Design Systems," "Consumer Audience," and "iGaming." Quantify your achievements wherever possible.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on clear storytelling, articulating your design rationale, and showcasing your Figma skills. Be ready to discuss your experience with quantitative and qualitative feedback.

• Research Betty: Understand Betty's mission, values, and its position in the online casino and entertainment industry. This will help you tailor your responses during interviews and demonstrate your genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.