Product Designer

📍 Job Overview

Job Title: Product Designer Company: Axi Location: Singapore Job Type: Full-time Category: Product Design / UX/UI Date Posted: 2025-11-03 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• Spearhead the end-to-end product design lifecycle, from initial user research and concept ideation through to prototyping, validation, and successful launch of new platform features.
• Drive user-centric design by collaborating directly with retail traders to gather insights, translating them into intuitive and impactful design solutions that enhance the trading platform experience.
• Execute a hands-on approach blending deep UX research methodologies with polished UI design, ensuring product solutions are visually compelling, user-validated, and technically feasible.
• Integrate and leverage AI tools within the design workflow to boost creativity, streamline processes, and enable more data-driven design decisions for innovative fintech products.

📝 Enhancement Note: This role is highly execution-focused, requiring a blend of user research, UI design, and a strong understanding of the financial services industry, specifically trading platforms. The emphasis on AI integration suggests a forward-thinking design team looking to optimize workflows and enhance user experiences with emerging technologies.

📈 Primary Responsibilities

• Design and deliver end-to-end mobile experiences for iOS and Android platforms, ensuring intuitive navigation, accessibility, and alignment with both user needs and strategic business objectives.
• Conduct comprehensive user research and usability testing sessions with actual retail traders to gather qualitative and quantitative feedback, translating findings into actionable design improvements and product enhancements.
• Translate user research outcomes into detailed user journeys, wireframes, interactive prototypes, and high-fidelity visual designs that clearly communicate design intent and functionality.
• Collaborate closely with cross-functional Product and Engineering teams throughout the design and development process, ensuring seamless design handoffs and effective implementation of design specifications.
• Integrate AI tools and workflows into the design process to enhance creativity, improve efficiency in tasks like data visualization or usability analysis, and support data-driven decision-making for product development.
• Ensure all designed interfaces are accessible, responsive, and optimized for peak performance across both web and mobile trading platforms, adhering to best practices and platform guidelines.
• Actively participate in design workshops and sprints to foster collaborative idea generation, refine product requirements, and contribute to the overall product vision and strategy.
• Partner with front-end and back-end engineers during the implementation phase to meticulously preserve design intent, visual consistency, and overall quality from concept through to product launch.
• Maintain a proactive stance on staying current with emerging UX trends, advancements in AI applications within design, and evolving fintech landscape to continuously refine design practices and elevate the user experience.

📝 Enhancement Note: The responsibilities highlight a full-stack design role, encompassing research, ideation, visual design, and implementation oversight. The specific mention of "retail traders" and "trading platforms" indicates a need for domain expertise or a strong interest in financial markets and user behavior within this context.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 4-5 years of hands-on experience in Product Design, encompassing UX research and UI design, preferably within a B2C platform environment in the Financial Services Industry. Proven track record of managing the full product design lifecycle from inception to post-launch optimization.

Required Skills:

• Demonstrated expertise in design and prototyping tools, with a strong emphasis on Figma for creating wireframes, mockups, and interactive prototypes.
• Proven experience conducting user research, including usability testing, and translating findings into actionable design improvements and user-centric solutions.
• Strong knowledge and practical application of design systems, including experience with building, maintaining, and scaling them effectively across multiple teams and projects.
• Proficiency in AI tools and workflows beyond basic generative AI (e.g., ChatGPT), specifically for applications in ideation, data visualization, usability analysis, or design automation.
• Excellent attention to detail, critical thinking capabilities, and robust problem-solving skills, consistently applying a user-first mindset to all design challenges.
• Experience in designing end-to-end mobile experiences (iOS and Android) with a focus on intuitive interfaces and accessibility.
• Ability to collaborate effectively with cross-functional teams, including Product Managers and Engineers, to ensure seamless product development and delivery.

Preferred Skills:

• Direct experience with or a strong understanding of trading platforms, financial tools, or a personal interest in trading and investing.
• Familiarity with user research and usability testing tools such as UserTesting, Maze, and Lyssna, or similar platforms.
• Experience in designing for responsive web and mobile applications, ensuring optimal performance and user experience across various devices and screen sizes.
• Strong understanding of Agile development methodologies and how design integrates into sprint cycles.

📝 Enhancement Note: The requirement for specific AI tool proficiency beyond general generative AI suggests that candidates should be prepared to discuss their experience with AI-assisted design tools, data analysis, or workflow automation within the design context. A personal interest in trading is highly valued, indicating a desire for candidates who can empathize with the target user base.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate end-to-end product design projects that showcase your ability to take a concept from initial research and ideation through to validated, launched solutions.
• Include case studies that clearly articulate the user problem, your design process, the solutions you developed, and quantifiable outcomes or user impact achieved.
• Showcase your proficiency with design tools like Figma, including examples of wireframes, user flows, prototypes, and high-fidelity UI designs.
• Highlight projects where you've utilized user research and testing to inform design decisions and iterate on solutions, demonstrating a data-driven approach.
• Present examples of design systems you have contributed to or managed, illustrating your understanding of scalability, consistency, and best practices.
• Include any relevant work involving AI tools in the design process, demonstrating innovative application for efficiency or enhanced outcomes.

Process Documentation:

• Clearly outline your approach to user research, including methodologies for user interviews, surveys, and usability testing, and how you document and synthesize findings.
• Detail your workflow for translating research insights into design artifacts such as user personas, journey maps, wireframes, and interactive prototypes.
• Explain your process for collaborating with engineering and product teams, including design handoff procedures, feedback loops, and iteration based on technical constraints or user feedback.
• Illustrate your experience with design system implementation and maintenance, including principles for component creation, documentation, and version control.
• Describe how you measure the success of your designs post-launch, using analytics and user feedback to drive continuous improvement and optimization.

📝 Enhancement Note: Candidates are expected to have a robust portfolio that not only showcases visual design skills but also a deep understanding of the user-centered design process, research methodologies, and the ability to articulate the impact of their design decisions with data. The inclusion of AI in design processes is a specific area to highlight.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Product Designer with 4-5 years of experience in Singapore, the estimated salary range is SGD 70,000 - SGD 95,000 per annum. This range accounts for the specialized nature of fintech design, the required experience level, and the cost of living in Singapore.

Benefits:

• 20 days of annual leave: Providing ample time for rest and personal pursuits.
• 5 paid study leave days per year: Supporting continuous professional development and skill enhancement.
• 1 paid volunteer day leave per year: Encouraging community engagement and social responsibility.
• Quarterly allowance benefit: Flexible allowance to support health and lifestyle choices.
• Health and Dental Insurance: Comprehensive coverage for self, with the option to extend to dependents.
• Extensive learning opportunities: Access to professional training, certifications, and soft skill development programs to foster career growth.

Working Hours: Typically 40 hours per week, with potential for flexibility to accommodate project needs and work-life balance, aligning with hybrid work expectations in Singapore's tech sector.

📝 Enhancement Note: The salary range is an estimation based on typical market rates for a mid-level Product Designer in Singapore's tech and finance sectors. The benefits package is comprehensive, with a strong emphasis on professional development and employee well-being, which are attractive to operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Forex, CFDs, Financial Spread betting). Axi operates in a dynamic and highly regulated global market, requiring a commitment to precision, innovation, and client trust.

Company Size: Axi is a global provider with offices in six regions, indicating a significant international presence and a mid-to-large enterprise structure. This size offers opportunities for cross-regional collaboration and exposure to diverse markets.

Founded: While the founding date is not explicitly provided, Axi has evolved into a "world-class, multifaceted brokerage," suggesting a company with a substantial history and a proven track record in the financial trading sector.

Team Structure:

• The Product Design team likely comprises specialists in UX research, UI design, and potentially UX writing, working within a larger Product and Engineering organization.
• Reporting structure is expected to be within a Product Management hierarchy, with designers collaborating closely with Product Managers and Engineering leads.
• Cross-functional collaboration is a core aspect, involving close partnerships with Product, Engineering, Marketing, and potentially Compliance teams to ensure cohesive product development.

Methodology:

• Data Analysis & Insights: Emphasis on leveraging user data, trading analytics, and A/B testing results to inform design decisions and measure product performance.
• Workflow Planning & Optimization: Focus on streamlining the design process, from research to delivery, and optimizing user flows within the trading platforms for efficiency and ease of use.
• Automation & Efficiency: Encouragement to use AI and other tools to automate repetitive tasks, enhance creative output, and accelerate the design cycle.

Company Website: https://www.axi.com/

📝 Enhancement Note: Axi's position as a global financial services provider implies a culture that values professionalism, innovation, and a deep understanding of user needs within a complex domain. The emphasis on both traditional UX/UI and emerging AI trends suggests a company that is adaptable and forward-looking.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer, typically requiring 2-5 years of dedicated experience. It involves taking ownership of specific product features or modules, driving design initiatives, and contributing significantly to the product development roadmap.

Reporting Structure: The Product Designer will likely report to a Lead Product Designer, Head of Product Design, or a Product Manager, depending on the team's organizational structure. This role requires close collaboration with Product Managers and Engineering leads on a day-to-day basis.

Operations Impact: Product Designers at Axi have a direct impact on user acquisition, retention, and overall customer satisfaction by enhancing the usability and effectiveness of the trading platforms. Their work directly influences how users interact with financial markets, impacting engagement and potentially trading success.

Growth Opportunities:

• Senior Product Designer / Lead Designer: Advancement to a senior level involves taking on more complex projects, mentoring junior designers, and contributing to design strategy and system-level thinking.
• Specialization: Opportunities to specialize in areas like UX research, interaction design, visual design, or even product strategy, depending on individual interests and company needs.
• Product Management Transition: For those interested in a broader product scope, a strong understanding of user needs and market dynamics gained in Product Design can be a pathway to Product Management roles.
• Fintech Design Expertise: Developing deep expertise in financial technology design, which is a high-demand niche, offering significant career leverage.

📝 Enhancement Note: The growth potential within Axi's Product Design team is substantial, offering clear career progression paths from mid-level to senior roles. The company's focus on fintech provides a unique specialization opportunity that can be highly valuable in the tech industry.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office-based work environment within Axi's Singapore location. This setup typically fosters strong team cohesion, spontaneous collaboration, and easier oversight for hands-on roles.

Office Location(s): Singapore. Specific office details (e.g., accessibility, amenities) would need to be confirmed by Axi, but Singapore is a major business hub with excellent public transport links.

Workspace Context:

• The workspace is likely to be collaborative, with open-plan areas designed to encourage interaction and knowledge sharing among design, product, and engineering teams.
• Access to modern design tools, hardware, and potentially specialized software for research and prototyping is expected, supporting efficient workflow.
• Opportunities for direct interaction with colleagues across different functions will be frequent, facilitating a holistic understanding of product development and business goals.

Work Schedule: Standard working hours are implied, likely around 40 hours per week, with an on-site presence required. While flexibility might exist for specific tasks, the core work will be performed within the office environment.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration and team synergy, which can be beneficial for rapid iteration and problem-solving in design. Candidates should be prepared for a typical office setting in a major financial district.

📄 Application & Portfolio Review Process

Interview Process:

• Talent Acquisition Interview (45 mins, Microsoft Teams): An initial screening to assess basic qualifications, cultural fit, and understanding of the role. Prepare to discuss your career journey and interest in Axi.
• Hiring Manager Interview (60 mins, Microsoft Teams): A deeper dive into your experience, design process, and problem-solving skills. Be ready to present specific examples from your portfolio.
• Final Interview (60 mins, In-person): This stage likely involves meeting with key stakeholders, potentially including senior leadership, and may include a practical design exercise or a more in-depth portfolio review. Prepare to articulate your strategic thinking and impact.

Portfolio Review Tips:

• Curate Selectively: Choose 3-4 of your strongest projects that best demonstrate your end-to-end design process, problem-solving abilities, and impact.
• Tell a Story: For each project, clearly articulate the problem statement, your role and responsibilities, the design process you followed (research, ideation, prototyping, testing), key decisions made, and the final outcome with measurable results.
• Highlight UX Research & AI Integration: Explicitly showcase how you used user research to inform your designs and any innovative ways you incorporated AI tools into your workflow for efficiency or enhanced outcomes.
• Showcase Figma Proficiency: Ensure your portfolio clearly demonstrates your skills in Figma, including wireframes, user flows, interactive prototypes, and high-fidelity UI designs.
• Prepare for Questions: Anticipate questions about your design choices, how you handled challenges, your collaboration style, and your understanding of the financial services domain.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with Axi's trading platforms, the financial services industry, and the typical user journeys of retail traders.
• Practice Design Exercises: If a design challenge is provided, focus on understanding the user needs, defining the problem clearly, outlining your approach, and presenting a well-reasoned solution, even if it's a conceptual one.
• Articulate Your Process: Be prepared to clearly and concisely explain your design process and rationale, especially how you would approach a new feature or problem within the Axi context.

📝 Enhancement Note: The interview process includes an in-person final interview, indicating a strong emphasis on cultural fit and direct interaction. Candidates should prepare a portfolio that not only showcases their design skills but also their strategic thinking, research capabilities, and ability to articulate their impact, with a specific focus on AI integration and financial services context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all aspects of design, including wireframing, prototyping, UI design, and collaboration. Proficiency is a must.
• User Research & Usability Testing Tools: Experience with platforms like UserTesting, Maze, or Lyssna is highly preferred for gathering user feedback and validating designs.
• AI Design Tools: Proficiency in AI tools beyond standard generative AI for applications such as advanced data visualization, automated usability analysis, design system generation, or workflow optimization.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Amplitude) to understand user behavior and measure design impact.
• Experience with data visualization tools or dashboards to present insights effectively.

CRM & Automation:

• While not directly a CRM role, understanding how design impacts user journeys within a CRM context can be beneficial for B2C platforms.
• Knowledge of automation principles within design workflows can be advantageous.

📝 Enhancement Note: The explicit mention of Figma and specific user research tools, alongside a strong emphasis on AI tools for design applications, highlights the core technical requirements for this role. Candidates should be prepared to discuss their practical experience with these technologies.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of retail traders, ensuring designs are intuitive, accessible, and valuable.
• Innovation & Adaptability: Embracing new technologies like AI and staying ahead of trends in fintech to continuously improve products and processes.
• Data-Driven Decision-Making: Utilizing research, analytics, and user feedback to inform design choices and measure the effectiveness of solutions.
• Collaboration & Transparency: Working effectively across teams, sharing insights openly, and fostering a transparent design process.
• Excellence & Precision: Upholding high standards in design quality and execution, reflecting the precision required in the financial services industry.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work seamlessly with Product Managers, Engineers, and other stakeholders, participating actively in ideation, development, and review cycles.
• Iterative Feedback: A culture of constructive feedback, encouraging designers to both give and receive input to refine designs and processes.
• Knowledge Sharing: Promoting an environment where designers share best practices, learnings from user research, and insights from AI tool usage to elevate the collective skill set.

📝 Enhancement Note: Axi's stated commitment to fairness, respect, and belonging suggests a positive and inclusive company culture. The emphasis on user-centricity, innovation, and data-driven approaches aligns well with modern design team values, particularly in a fast-paced industry like fintech.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating diverse user needs and business imperatives into cohesive and effective design solutions within the competitive fintech landscape.
• Rapidly Evolving Technology: Keeping pace with advancements in AI, design tools, and fintech trends to ensure designs remain innovative and competitive.
• Complexity of Trading Platforms: Designing for a sophisticated user base with specific needs and expectations within the trading environment, requiring domain expertise and user empathy.
• Cross-Functional Alignment: Navigating differing priorities and perspectives among Product, Engineering, and other departments to ensure a unified product vision and timely execution.

Learning & Development Opportunities:

• Fintech Design Specialization: Developing deep expertise in designing for financial services, a niche with high demand and significant career potential.
• AI in Design Exploration: Opportunities to experiment with and integrate cutting-edge AI tools for enhanced design productivity and creativity.
• Professional Training & Certifications: Access to company-sponsored training, workshops, and certifications to deepen UX, UI, and AI design skills.
• Mentorship Programs: Potential for mentorship from senior designers or product leaders to guide career development and skill enhancement.

📝 Enhancement Note: The challenges presented are typical for a Product Designer in a dynamic industry like fintech. The growth opportunities are significant, particularly in specializing in a high-demand area and leveraging emerging technologies like AI.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you took a product feature from initial concept to launch. What was your process, and what were the key challenges you overcame?" (Focus on end-to-end ownership, research, iteration, and outcomes.)
• "How have you used user research to significantly influence a design decision? Can you provide a specific example?" (Highlight your research methodologies and ability to translate insights into actionable changes.)
• "Walk us through a project where you integrated AI tools into your design workflow. What tools did you use, what was the impact, and what were the learnings?" (Prepare to discuss specific applications beyond basic text generation.)
• "Describe your experience with design systems. How do you approach building, maintaining, or scaling them?" (Focus on consistency, efficiency, and collaboration.)

Company & Culture Questions:

• "What interests you about Axi and the fintech industry, specifically trading platforms?" (Research Axi's mission, products, and recent news. Show genuine interest in the domain.)
• "How do you ensure your designs are accessible and inclusive for a diverse user base?" (Discuss your approach to accessibility standards and user empathy.)
• "Describe a challenging collaboration experience with a Product Manager or Engineer. How did you resolve it?" (Focus on communication, compromise, and finding common ground.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly present the problem, your role, the process, your solutions, and the results. Use visuals effectively to support your story.
• Emphasize Your Process: Clearly articulate how you arrived at your solutions, detailing your research, ideation, prototyping, and testing phases.
• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs and the value you brought to the product.
• Highlight AI & Figma Skills: Explicitly point out where you used Figma for specific tasks and how AI tools contributed to your efficiency or the quality of your output.
• Be Ready for Questions: Anticipate detailed questions about your design choices, trade-offs made, and how you would approach future challenges at Axi.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of the user-centered design process, practical application of design tools (especially Figma and AI), and an ability to articulate design impact with data, all within the context of financial services.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided Greenhouse link.
• Curate Your Portfolio: Select 3-4 of your most impactful projects, ensuring they showcase your end-to-end design process, user research integration, UI design skills in Figma, and any relevant AI tool application. Clearly articulate the problem, your solution, and the measurable outcomes.
• Tailor Your Resume: Highlight keywords from the job description such as "Product Design," "UX Research," "UI Design," "Figma," "AI Tools," "Financial Services," and "Trading Platforms." Quantify your achievements wherever possible.
• Prepare Your Narrative: Practice walking through your portfolio projects, focusing on your problem-solving approach, design rationale, and collaboration skills. Be ready to discuss your experience with user research tools and AI in design.
• Research Axi: Understand Axi's business, its trading platforms, target audience (retail traders), and its position in the fintech market. Prepare thoughtful questions for the interviewers.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.