Product Designer

📍 Job Overview

Job Title: Product Designer

Company: AppsFlyer

Location: Herzliya, Israel

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: 2026-03-30

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Lead end-to-end product design for a cutting-edge B2B SaaS platform, focusing on user-centric solutions within a data-rich environment.

• Drive innovation in AI-powered creative tools designed to optimize marketing campaigns for advertisers.

• Collaborate with cross-functional teams including Product Managers, Engineers, Data Scientists, and Analysts to translate complex workflows into intuitive user experiences.

• Contribute significantly to the evolution of the company's Design System and overall design culture at scale.

• Own the design process from user research and ideation through to prototyping, visual design, and continuous iteration based on feedback and usability testing.

📝 Enhancement Note: This role is situated within AppsFlyer's "Creative Unit," indicating a focus on design solutions that directly empower advertisers to enhance their marketing campaign performance. The emphasis on AI-powered tools suggests a forward-thinking approach to design challenges, requiring an understanding of how data and intelligent systems can inform user interfaces and workflows.

📈 Primary Responsibilities

• Spearhead the entire product design lifecycle, encompassing user research, ideation, user flow mapping, wireframing, and high-fidelity visual design.

• Develop intuitive and user-centered design solutions tailored for a complex B2B environment characterized by extensive data.

• Translate intricate business workflows and data-intensive processes into accessible and efficient product experiences.

• Foster strong collaborative relationships with Product Managers, Engineers, Analysts, and fellow Designers to ensure cohesive product development.

• Actively facilitate design reviews, conduct usability tests, and implement iterative improvements based on feedback and data analysis.

• Contribute to the maintenance and enhancement of the company's Design System, ensuring consistency and scalability across products.

• Champion and contribute to the broader design culture within AppsFlyer, promoting best practices and innovative design thinking.

📝 Enhancement Note: The responsibility to "Translate complex workflows into accessible product experiences" is a critical aspect for a designer in a data-rich B2B environment. This implies a need for strong analytical skills to deconstruct complex processes and a creative ability to simplify them for end-users, likely involving data visualization and intuitive navigation for sophisticated tools.

🎓 Skills & Qualifications

Education: Bachelor's Degree in a relevant program such as Visual Communications, Industrial Design, Interaction Design, or Human-Computer Interaction (HCI).

Experience: 3-5 years of proven experience in designing digital products end-to-end, with a significant background in B2B or complex systems design.

Required Skills:

• Demonstrated end-to-end product design experience, covering research, ideation, wireframing, prototyping, and visual design.

• Strong UX thinking capabilities, evidenced by a portfolio showcasing problem-solving and user-centered design approaches.

• Refined UI execution skills, leading to polished and visually appealing interfaces.

• Proficiency in Figma for design and prototyping.

• Familiarity with and ability to contribute to Design Systems.

• Excellent communication and interpersonal skills for effective cross-functional collaboration.

• Experience with conducting usability tests and facilitating design reviews.

Preferred Skills:

• Experience designing tools for data analysis, analytics platforms, or marketing technologies.

• Understanding of AI-powered tools and their application in user interfaces.

• Experience working within a SaaS B2B environment.

• Familiarity with Agile development methodologies.

📝 Enhancement Note: The "Bonus Points" section strongly suggests that candidates with experience in data tools, analytics platforms, or marketing technologies will have a distinct advantage. This indicates that the product design work will involve complex data visualization, performance metrics, and potentially campaign management interfaces, requiring a designer comfortable with technical and analytical subject matter.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end design process for at least 2-3 significant digital product projects.

• Clearly articulate the problem statement, user research methodologies, and insights derived.

• Demonstrate the ideation and iterative design process, including wireframes, user flows, and prototypes.

• Present refined UI designs with a focus on visual hierarchy, usability, and aesthetic appeal.

• Explain the rationale behind design decisions, linking them to user needs and business objectives.

• Highlight contributions to Design Systems or the establishment of design standards.

Process Documentation:

• Provide case studies that detail the approach to research and user needs discovery.

• Illustrate the process of translating complex requirements into simplified user journeys and workflows.

• Document how collaboration with engineers and product managers was managed throughout the design process.

• Showcase the application of design principles within a data-rich or complex B2B context.

• Detail contributions to or utilization of design systems for consistency and scalability.

📝 Enhancement Note: A strong portfolio is explicitly mentioned as a requirement. For this role, it should not only demonstrate visual design skills but critically, the ability to untangle complex B2B workflows and data. Candidates should be prepared to walk through their process for deconstructing problems, user research, and creating intuitive interfaces for sophisticated tools, ideally with examples related to data, analytics, or marketing technologies.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Product Designer with 3-5 years of experience in Israel, the estimated salary range is between ₪25,000 - ₪35,000 per month. This range can vary based on specific experience, skill set, and negotiation.

Benefits:

• Comprehensive health insurance (medical, dental, vision).

• Generous paid time off and holidays.

• Opportunities for professional development, training, and conference attendance.

• Stock options or equity participation.

• On-site amenities and a vibrant office environment in Herzliya.

• Potential for hybrid work arrangements (if company policy allows flexibility beyond the on-site requirement).

• Access to cutting-edge design tools and technology.

• Employee assistance programs and wellness initiatives.

Working Hours: 40 hours per week, with potential for flexibility depending on project needs and team collaboration. Standard working hours are typically within the Israeli business day.

📝 Enhancement Note: Salary estimation is based on market data for Product Designers in Israel (Herzliya/Tel Aviv area) with 3-5 years of experience, considering the SaaS and tech industry. Benefits are typical for established tech companies in the region and may include comprehensive health coverage, professional development budgets, and equity.

🎯 Team & Company Context

🏢 Company Culture

Industry: SaaS (Software as a Service), Mobile Measurement and Attribution, Marketing Technology. AppsFlyer operates in the dynamic and competitive MarTech landscape, providing essential tools for app marketers to understand and optimize their campaigns.

Company Size: AppsFlyer is a large, global company with over 1,000 employees, operating across 25 offices in 19 countries. This scale suggests established processes, a robust infrastructure, and opportunities for cross-team collaboration on a significant level.

Founded: AppsFlyer was founded in 2011. The company has a strong track record of growth and market leadership, indicating a stable yet innovative environment.

Team Structure:

• The Product Designer will join the "Creative Unit," a specialized team focused on AI-powered creative production and optimization tools.

• This unit operates as a cross-functional squad, integrating Product Managers, Engineers, Data Scientists, Analysts, and fellow Designers.

• Design work is embedded within product squads, fostering close collaboration and shared ownership of product outcomes.

Methodology:

• Data-driven decision-making is central, with a strong emphasis on analytics and AI.

• Agile methodologies are likely employed for product development and design iterations.

• A customer-obsessed approach is a core company value, driving product decisions and user experience improvements.

• Emphasis on continuous learning, innovation, and fostering a collaborative work environment.

Company Website: https://www.appsflyer.com/

📝 Enhancement Note: Operating within the MarTech industry means the Product Designer will be immersed in a data-intensive environment focused on campaign performance, user acquisition, and ROI. The "Creative Unit" specifically points to a focus on tools that enhance advertising creativity and effectiveness, requiring an understanding of marketing principles and data analytics.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer (2-5 years of experience). It offers significant ownership of the design process for specific product features or areas within the Creative Unit. The scope includes end-to-end design responsibilities, from initial research to final UI execution, and contribution to the design system.

Reporting Structure: The Product Designer will report to a Design Lead or Manager within the Creative Unit or broader Product Design team. They will work in close collaboration with Product Managers and Engineering leads within their cross-functional squad.

Operations Impact: The Product Designer's impact is direct and critical. By designing intuitive and effective AI-powered creative tools, they will empower advertisers to maximize campaign performance, thereby directly contributing to AppsFlyer's value proposition and customer success. This role is key to making complex data and AI functionalities accessible and actionable for users.

Growth Opportunities:

• Skill Specialization: Deepen expertise in designing AI-driven tools, data visualization, and complex B2B workflows.

• Leadership Potential: Advance to a Senior Product Designer role, taking on more complex projects, mentoring junior designers, and influencing design strategy.

• Cross-Functional Expertise: Develop a deeper understanding of MarTech, data science, and engineering principles through close collaboration.

• Design System Leadership: Contribute to or lead aspects of the Design System's evolution, impacting product consistency across the company.

• Project Ownership: Lead design initiatives for new product features or significant platform enhancements, gaining exposure to strategic product planning.

📝 Enhancement Note: The emphasis on "end-to-end product design" and "full ownership" for a mid-level role suggests a fast-paced environment where designers are empowered to make decisions and drive projects. Growth will likely come from successfully delivering impactful solutions and demonstrating leadership within their squad and the broader design team.

🌐 Work Environment

Office Type: The role is based in Herzliya, Israel, and is designated as an on-site position. AppsFlyer is known for its modern, collaborative office spaces designed to foster innovation and teamwork.

Office Location(s): Herzliya, Israel. This location is a major hub for technology companies in Israel, offering a dynamic professional environment.

Workspace Context:

• The workspace is designed to encourage collaboration, with open areas, meeting rooms, and dedicated desks.

• Designers will have access to the latest design software and hardware, including Figma and potentially other relevant tools.

• Opportunities for informal interaction and knowledge sharing with engineers, product managers, and other designers are abundant.

• The environment supports a "customer-obsessed" culture, implying a focus on user feedback and iterative improvement.

Work Schedule: The standard work schedule is typically 40 hours per week, aligned with Israeli business hours (Sunday to Thursday). While the role is on-site, there may be some flexibility for project-related needs or team coordination, but the primary expectation is physical presence in the office.

📝 Enhancement Note: The on-site requirement in Herzliya indicates a preference for in-person collaboration, which is often beneficial for complex design challenges and team cohesion. The modern office environment is likely equipped to support creative work and cross-functional interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your resume and portfolio, focusing on relevant experience and design skills.

• Portfolio Presentation & Discussion: You will likely present your portfolio to a panel of designers and/or product managers. Be prepared to walk through 2-3 key projects, explaining your process, decision-making, and the impact of your work.

• Design Challenge/Case Study: A take-home or in-person design challenge may be assigned to assess your problem-solving skills, design thinking, and ability to work within constraints. This could involve refining an existing feature or designing a solution for a specific problem.

• Cross-functional Interviews: Interviews with Product Managers and Engineers to assess collaboration style, communication skills, and understanding of technical constraints.

• Hiring Manager Interview: A final discussion with the hiring manager to assess cultural fit, career aspirations, and overall suitability for the role and team.

Portfolio Review Tips:

• Focus on Process: Clearly articulate your design process for each project. Show how you moved from problem to solution, highlighting your research, ideation, and iteration.

• Quantify Impact: Whenever possible, include metrics or outcomes that demonstrate the success of your designs (e.g., improved conversion rates, reduced task completion time, positive user feedback).

• B2B & Data Context: Emphasize projects that involved complex systems, data-rich environments, or B2B users. Explain how you translated complexity into usability.

• Figma & Design Systems: Be ready to discuss your proficiency with Figma and your experience with design systems – how you've used them, contributed to them, or worked with them.

• Storytelling: Frame your projects as compelling stories with a clear narrative arc: the problem, your role, your process, the solution, and the results.

Challenge Preparation:

• Understand the Domain: Research AppsFlyer, its products, and the MarTech industry. Familiarize yourself with common challenges in B2B SaaS and data analytics platforms.

• Deconstruct the Brief: If given a take-home challenge, thoroughly understand the problem statement, target users, and desired outcomes.

• Prioritize and Scope: For any design challenge, focus on demonstrating core UX/UI skills and problem-solving. It's better to do a few things well than many things poorly.

• Communicate Rationale: Be prepared to explain every design decision you make, linking it back to user needs, business goals, or technical feasibility.

📝 Enhancement Note: Given the emphasis on a "data-rich B2B environment" and "complex workflows," candidates should prepare to showcase their ability to simplify complexity. Portfolio projects should highlight how they've successfully designed for users who need to process large amounts of information or execute multi-step processes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool, essential for this role. Proficiency is a must.

• Design Systems: Experience working with, contributing to, or building design systems.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping methods may be beneficial.

Analytics & Reporting:

CRM & Automation:

• Experience with B2B SaaS products often involves understanding CRM principles and workflow automation, though direct use of CRM tools might not be a primary requirement for this design role.

📝 Enhancement Note: Figma is explicitly mentioned as a required proficiency. The role also heavily implies a need for designers to understand and work with data visualization, analytics concepts, and potentially AI-driven features. While not directly using analytics tools for analysis, a designer must be able to design interfaces that present complex data clearly and actionably.

👥 Team Culture & Values

Operations Values:

• Customer Obsessed: A paramount value at AppsFlyer, driving all product and design decisions to ensure customer success and satisfaction.

• Data-Driven: Decisions are informed by data and analytics, requiring designers to be comfortable with metrics and user behavior analysis.

• Innovation & Curiosity: Encouraging exploration of new technologies (like AI) and creative problem-solving approaches.

• Collaboration: Fostering a team-oriented environment where cross-functional input and shared ownership are valued.

• Diversity & Inclusion: Promoting a workplace that reflects global diversity and values unique perspectives.

Collaboration Style:

• Cross-functional Squads: Designers work embedded within teams alongside PMs, Engineers, and Analysts, promoting integrated workflows and continuous feedback loops.

• Design Reviews: Regular sessions for constructive feedback and peer review of design work.

• Open Communication: Encouraging direct and honest communication to resolve challenges and drive progress.

• Shared Ownership: Teams collectively own product outcomes, fostering a sense of responsibility and shared success.

📝 Enhancement Note: The "Customer Obsessed" and "Data-Driven" values are central to how design work is approached. Designers are expected to understand user needs deeply and use data to validate design decisions and measure impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Complexity: Translating intricate data and AI functionalities into simple, intuitive user experiences for a B2B audience.

• Balancing User Needs with Business Goals: Ensuring designs meet diverse user requirements while driving business objectives for advertisers.

• Maintaining Consistency at Scale: Contributing to and upholding a Design System across a large, evolving product suite.

• Keeping Pace with AI Advancements: Integrating new AI capabilities into user-friendly interfaces and workflows.

Learning & Development Opportunities:

• Specialized Training: Access to courses and workshops focused on AI in design, advanced data visualization, and B2B UX best practices.

• Industry Conferences: Opportunities to attend relevant design and MarTech conferences to stay abreast of industry trends.

• Mentorship: Potential to be mentored by senior designers or product leaders within AppsFlyer.

• Cross-functional Exposure: Gaining deep insights into marketing technology, data science, and product strategy through close collaboration.

📝 Enhancement Note: The primary challenge will be bridging the gap between sophisticated AI technology and the needs of advertisers, demanding a strong ability to simplify complex concepts and workflows without sacrificing functionality or power.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a complex B2B workflow. How did you approach understanding the users and their needs?" (Focus on research, process, and simplification strategies.)

• "How do you incorporate data and user feedback into your design process, especially in a data-rich environment?" (Highlight your iterative approach and data-informed decision-making.)

Company & Culture Questions:

• "Why are you interested in AppsFlyer and our Creative Unit specifically?" (Research the company, its mission, and the role of AI in their offerings.)

• "How do you contribute to a positive team culture and collaborate effectively with engineers and product managers?" (Emphasize your teamwork, communication, and ownership.)

Portfolio Presentation Strategy:

• Structure is Key: For each project, clearly state the problem, your role, the challenge, your process, the solution, and the outcome/impact.

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes) to illustrate your design thinking and final execution.

• Highlight B2B/Data Aspects: Emphasize how you handled complexity, user data, or sophisticated workflows in your showcased projects.

• Figma & Design System Nuances: Be ready to discuss specific Figma features you leveraged or your experience with design systems in practice.

• Engage Your Audience: Be prepared for questions and actively solicit feedback, demonstrating your openness to critique and discussion.

📝 Enhancement Note: Interviewers will be looking for a designer who can not only create beautiful interfaces but also deeply understand complex user problems within a B2B context, leverage data, and collaborate effectively with technical teams. Be prepared to discuss your thought process and rationale behind every design decision.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the AppsFlyer Careers portal.

• Tailor Your Resume: Highlight your 3-5 years of experience in end-to-end product design, specifically mentioning B2B or complex systems, and proficiency in Figma and Design Systems. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 strong projects that best showcase your UX thinking, UI execution, and experience in data-rich or complex environments. Ensure each project clearly outlines your process and impact.

• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on your problem-solving process, design decisions, and quantifiable results. Be ready to discuss your experience with Figma and design systems.

• Research AppsFlyer: Understand their mission, products, and the MarTech industry. Familiarize yourself with their "Creative Unit" and the role of AI.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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