Product Designer, Activation & Conversion

📍 Job Overview

Job Title: Product Designer, Activation & Conversion Company: Omnisend Location: Vilnius, Lithuania Job Type: Full time Category: Product Design / User Experience Date Posted: November 07, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: Remote OK

🚀 Role Summary

• Shape the crucial initial user experience for new brands on the Omnisend platform, focusing on seamless onboarding and driving early customer success.
• Leverage a data-driven and experimental approach to iterate on designs, ensuring user needs, technical feasibility, and business objectives are balanced.
• Contribute to a high-performing, cross-functional product team where design is integral to strategic decision-making and product direction.
• Champion design quality, consistency, and the advancement of the company's design system across all product touchpoints.

📝 Enhancement Note: While this role is for a Product Designer, its focus on "Activation & Conversion" and designing the "onboarding journey" to help users reach their "Aha! moment fast" and "stay with Omnisend for the long run" has significant implications for Revenue Operations and Sales Operations. A well-designed activation and conversion funnel directly impacts lead quality, customer lifetime value, and churn reduction, all key metrics for Ops teams. The emphasis on "data-driven" and "experimentation" also aligns with the operational mindset of continuous improvement and performance optimization. Therefore, understanding how design impacts these operational KPIs will be crucial for success in this role and for candidates applying from an operations background.

📈 Primary Responsibilities

• Take full ownership of the end-to-end user experience within the assigned product area, ensuring clarity, intent, and impact.
• Translate insights derived from user research, product analytics, and strategic objectives into compelling, user-centered design solutions.
• Drive iterative design decisions by balancing user needs, technical constraints, and critical business outcomes to optimize activation and conversion rates.
• Champion and maintain high standards of design quality and consistency across all product surfaces and customer touchpoints, ensuring a cohesive brand experience.
• Elevate the overall quality of product design by actively contributing to a culture of craft, constructive critique, and continuous improvement within the product team.
• Advance and contribute to the company's design system, ensuring it effectively supports scalable and efficient design delivery across multiple product teams.
• Collaborate closely with Product Managers and Engineering Managers within a "Trifecta" model to define team direction, set priorities, and drive focused, agile progress.
• Conduct user research using both moderated and unmoderated methods to gather actionable insights that inform design strategy and product development.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on ownership, data-driven decision-making, and cross-functional collaboration within a "Trifecta" model. This structure is common in agile product development and requires designers to act with a high degree of autonomy and strategic input, much like a Product Operations or Sales Operations lead would within their domain. The responsibility to "Translate insights from research, product data, and strategy" directly links to the operational need to analyze performance metrics and derive actionable strategies, a core function for any operations professional.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, human-computer interaction, and user-centered design methodologies is expected. Experience: 3+ years of hands-on product design experience (UX & UI) within user-centric technology environments, evidenced by a portfolio of shipped design work.

Required Skills:

• Demonstrated expertise in interaction design, and proficiency in creating both lo-fi and hi-fi prototypes.
• A deeply ingrained customer-first mindset, with a proven ability to translate user insights into thoughtful, intuitive, and effective design solutions.
• Hands-on experience planning, conducting, and applying insights from various user research methods (both moderated and unmoderated).
• Excellent ability to clearly articulate design rationale and effectively advocate for user needs in cross-functional discussions.
• Strategic thinking capabilities that demonstrate a clear connection between design decisions, user needs, overarching product goals, and long-term business impact.
• Solid understanding of how design systems are built, maintained, and scaled across multiple teams to ensure consistency and efficiency.
• Proficiency in Figma, with practical experience in its features for prototyping, design, and collaboration.
• Proven experience working effectively within multidisciplinary product teams, contributing to a collaborative and productive environment.
• Strong sense of ownership, proactive initiative, and a collaborative approach to problem-solving within a team setting.

Preferred Skills:

• Experience with analytics tools such as Mixpanel to inform design decisions and track user behavior.
• Experience mentoring other designers, guiding their professional development and design craft.
• Proven experience leading design initiatives or establishing and owning a design system from its inception.
• Familiarity with A/B testing methodologies to validate design hypotheses and optimize conversion funnels.

📝 Enhancement Note: The emphasis on "3+ years of hands-on product design experience" and a "portfolio of shipped design work" indicates a mid-level role requiring demonstrable impact. For operations professionals, this translates to showcasing projects where they influenced user workflows, improved conversion metrics, or streamlined processes through system design or optimization, even if not directly in a design capacity. The mention of Figma is a specific tool requirement, akin to a CRM or BI tool for operations roles. The preferred skills, particularly Mixpanel and A/B testing, directly align with the data-driven, analytical approach valued in operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3 significant shipped product design projects, demonstrating end-to-end ownership from concept to launch.
• Each project case study should clearly articulate the problem statement, your specific role and contributions, the design process followed (including research and iteration), and the measurable impact achieved.
• Demonstrate proficiency in translating user insights and product data into tangible design solutions that drove specific outcomes, particularly related to activation and conversion.
• Showcase examples of how you've contributed to or utilized design systems, illustrating an understanding of scalability, consistency, and efficiency in design.

Process Documentation:

• Case studies should detail the user research methodologies employed, including how insights were gathered, synthesized, and used to inform design decisions.
• Illustrate the iterative design process, including wireframing, prototyping, user testing, and how feedback was incorporated to refine solutions.
• Provide evidence of how design decisions were aligned with business objectives and product strategy, demonstrating an understanding of the broader commercial context.
• Highlight examples of collaboration with cross-functional teams (Product Management, Engineering, Marketing, or Sales) and how these partnerships influenced the design process and outcomes.

📝 Enhancement Note: For operations professionals, the portfolio requirement is analogous to a "Process Portfolio" or "Impact Portfolio." Instead of visual design mockups, they would present detailed case studies of process improvements, system implementations, data analysis projects, or strategic initiatives they've led. The emphasis on "measurable impact achieved," "translating user insights and product data into tangible design solutions," and "alignment with business objectives" directly mirrors the expectations for operations professionals to demonstrate ROI, efficiency gains, and strategic contribution through their work.

💵 Compensation & Benefits

Salary Range: A gross salary starting at 4000 EUR per month, with quarterly salary reviews.

• This starting point for a mid-level Product Designer in Vilnius, Lithuania, is competitive. For a Product Designer with 3+ years of experience, the range can extend upwards based on demonstrated skills, experience, and performance during reviews. Based on industry benchmarks for Vilnius, a mid-level Product Designer could expect a range of approximately 3,500 - 5,500 EUR gross per month, with potential for higher earnings in senior roles or with specialized expertise. Quarterly reviews suggest a performance-driven compensation structure.

Benefits:

• Quarterly salary reviews, allowing for regular performance-based compensation adjustments.
• An unlimited learning budget for self-improvement, aligned with Omnisend's best interests, supporting continuous professional development.
• Access to working methods and best practices inspired by leading tech companies in Silicon Valley, fostering a high-performance culture.
• Mentorship from over 80% senior colleagues in Product and over half company-wide, accelerating personal and professional growth.
• Flexible working hours and remote work possibilities, promoting work-life balance and autonomy.
• Private health insurance, ensuring comprehensive medical coverage.
• Unlimited access to psychotherapy, supporting mental well-being.
• A workstation budget, enabling employees to set up an ergonomic and productive workspace.
• Personalized work anniversary gifts such as house cleaning, spa treatments, or international flights, recognizing long-term commitment.
• Annual company trip abroad and company gatherings twice a year, fostering team cohesion and company culture.
• Team-led teambuildings, encouraging organic team bonding and collaboration.
• Additional days off for KASP and Rifleman’s Union members, offering specific benefits to certain groups.
• An inclusive family-related time-off policy, supporting employees with family responsibilities.

Working Hours: Based on the mention of "Flexible working hours" and industry standards for full-time roles, expect approximately 40 hours per week.

📝 Enhancement Note: The salary information provided (starting at 4000 EUR gross/month) is specific. The note elaborates on the typical range for a mid-level Product Designer in Vilnius, Lithuania, using cost of living and industry standards as benchmarks. The benefits package is extensive and highly attractive, emphasizing employee well-being, professional development, and work-life balance, which are increasingly important considerations for all professionals. The flexible working hours benefit is noted as a positive for maintaining operational flow and personal efficiency.

🎯 Team & Company Context

🏢 Company Culture

Industry: Omnisend operates in the Technology sector, specifically within the SaaS (Software as a Service) industry, focusing on Email and SMS Marketing platforms for e-commerce brands. Company Size: Omnisend is a growing company, likely falling into the mid-size category, with over 150,000 customers and a team structure that includes a significant number of senior colleagues. This size offers a balance between established processes and the agility to implement new initiatives. Founded: Founded with a mission to make sophisticated marketing effortless for e-commerce brands, Omnisend has grown to become a trusted platform supported by customer success and data-driven iteration.

Team Structure:

• The Product team is highly senior, with over 80% of colleagues being experienced professionals, fostering a strong learning environment.
• Cross-functional product teams operate under a "Trifecta" model: a Designer (this role), a Product Manager, and an Engineering Manager, who collectively lead the team's direction and decision-making.
• The Designer reports directly to the Director of Product Design, indicating a clear reporting line and access to leadership within the design function.

Methodology:

• Omnisend is described as "data-driven," "experiment-driven," and "customer-informed," utilizing company-wide OKRs and the GIST framework for strategic alignment.
• They emphasize shipping quickly to learn, testing ideas early, and improving based on real feedback and product metrics.
• The "Product-led growth" philosophy means the product experience itself is a key driver for adoption, retention, and overall success.

Company Website: https://www.omnisend.com/

📝 Enhancement Note: The company culture is characterized by pragmatism, data-driven decision-making, and a focus on tangible results. The description "kind of boring. Not the soul-crushing kind of boring — more like the “no drama, no chaos, just smart people doing great work” kind" suggests a mature, efficient, and professional environment. This is highly relevant for operations professionals who thrive on structured processes, clear objectives, and a focus on measurable impact. The "Trifecta" model is a key indicator of agile product development, where close collaboration between design, product, and engineering is paramount.

📈 Career & Growth Analysis

Operations Career Level: While this is a Product Design role, its focus on "Activation & Conversion" and the associated responsibilities align with a mid-level position requiring strategic input and ownership. For an operations professional, this role's impact on user acquisition, retention, and customer lifetime value makes it a critical component of the GTM strategy. Success here directly influences revenue and growth metrics. Reporting Structure: The Product Designer reports to the Director of Product Design. Within their cross-functional "Trifecta" team, they work collaboratively with a Product Manager and Engineering Manager, sharing leadership and decision-making responsibilities for their product area. Operations Impact: This role has a direct and significant impact on Omnisend's operational success by:

• Optimizing the customer acquisition funnel through effective onboarding.
• Reducing churn by ensuring users achieve value ("Aha!" moment) early and consistently.
• Increasing customer lifetime value by fostering long-term engagement and retention.
• Providing data and insights that inform product strategy, which in turn influences sales and marketing efforts.

Growth Opportunities:

• Skill Advancement: Deepen expertise in user research, interaction design, and design systems, with opportunities to specialize in areas like conversion rate optimization (CRO) or user onboarding.
• Leadership Potential: The "Trifecta" model and the potential to mentor other designers offer pathways to lead product initiatives or manage design aspects of larger projects. Experience establishing a design system from scratch is a significant growth opportunity.
• Cross-functional Exposure: Working closely with Product Managers and Engineers provides a comprehensive understanding of product development lifecycle and strategy, valuable for transitioning into product management or operations roles.
• Learning & Development: The unlimited learning budget and access to senior colleagues provide continuous opportunities for professional growth and skill enhancement relevant to both design and broader GTM strategies.

📝 Enhancement Note: This section frames the Product Designer role through an operations lens, highlighting its impact on key revenue and growth metrics. The growth opportunities are translated into skills and experiences that would also benefit an operations professional looking to broaden their GTM understanding or transition into product-focused roles. The reporting structure and collaborative model are crucial for understanding how decisions are made and how work flows within the company.

🌐 Work Environment

Office Type: While the role is "Remote OK," Omnisend is based in Vilnius, Lithuania, suggesting a primary office location there. The company culture emphasizes a mature, professional environment with "no drama, no chaos," indicating a focus on productivity and respect. Office Location(s): Primarily Vilnius, Lithuania, with the flexibility for remote work. Workspace Context:

• The environment is designed for focused work, with "smart people doing great work" and minimal bureaucracy. This fosters an atmosphere where individual contributions are valued and impactful.
• Employees are encouraged to set up their own productive workspaces, supported by a workstation budget, allowing for personalized and ergonomic setups conducive to deep work.
• Opportunities for collaboration exist through cross-functional teams, company gatherings, and team-led teambuildings, balancing focused individual work with genuine team interaction.

Work Schedule: Flexible working hours are offered, allowing employees to manage their schedules effectively while ensuring alignment with team needs and project deadlines. This flexibility is beneficial for individuals who prefer to structure their work around peak productivity times or personal commitments.

📝 Enhancement Note: The description of the work environment emphasizes autonomy, focus, and a professional atmosphere. For operations roles, this translates to an environment where process efficiency and measurable outcomes are likely prioritized. The flexibility in working hours and remote options are key considerations for optimizing personal productivity and work-life balance, which are crucial for sustained performance in demanding operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit your application through the provided link.
• Initial Screening: Applications will likely be reviewed by a recruitment team, potentially with AI assistance, focusing on experience, portfolio relevance, and alignment with required skills.
• Portfolio Review: A core part of the process will involve a detailed review of your submitted portfolio. Be prepared to walk through 2-3 of your strongest case studies, highlighting your process, contributions, and the impact of your design decisions on user activation and conversion.
• Interviews: Expect interviews with the Director of Product Design, the "Trifecta" team members (Product Manager, Engineering Manager), and potentially other designers or stakeholders. These will assess your design skills, strategic thinking, collaboration style, and cultural fit.
• Design Challenge/Exercise: A practical design exercise or challenge may be part of the process to evaluate your problem-solving skills, design process, and ability to work under specific constraints.

Portfolio Review Tips:

• Focus on Impact: Quantify the results of your designs whenever possible (e.g., increased conversion rates, improved user retention, reduced onboarding time).
• Showcase Process: Clearly articulate your design process, including how you used research, data, and user feedback to arrive at your solutions. Explain your rationale for key design decisions.
• Highlight Collaboration: Demonstrate how you worked with cross-functional teams (Product, Engineering, Marketing) and how these collaborations influenced the outcome.
• Tailor to the Role: Emphasize projects related to user onboarding, activation, conversion funnels, or user retention if possible. Clearly state your specific contributions if working on a team project.
• Figma Proficiency: Be ready to discuss your workflow in Figma and potentially present interactive prototypes.

Challenge Preparation:

• Understand the Context: If given a design challenge, ensure you fully understand the user problem, business goals, and any constraints provided.
• Structure Your Approach: Outline your approach before diving into design. Consider user research, ideation, prototyping, and validation steps.
• Communicate Your Thinking: Clearly articulate your thought process and the trade-offs you are making. Explain why you are choosing certain solutions over others.
• Focus on Viability: Consider the technical feasibility and business implications of your proposed solutions.

📝 Enhancement Note: This section provides a structured approach to the application and interview process, drawing parallels to how operations candidates would prepare for interviews. The emphasis on a portfolio, showcasing impact, and articulating process is directly transferable. For operations candidates, this means preparing case studies that demonstrate process improvements, data-driven problem-solving, and measurable business outcomes, rather than visual design work.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, wireframing, prototyping, and design system management. Proficiency is a must.
• Prototyping Tools: Beyond Figma, familiarity with various prototyping methodologies and tools to create interactive user flows.

Analytics & Reporting:

• Mixpanel (Preferred): Experience with product analytics tools like Mixpanel is highly desirable for understanding user behavior, tracking activation funnels, and informing design decisions with data.
• Other Analytics Platforms: Familiarity with general product analytics principles and tools for tracking user journeys and conversion metrics.

CRM & Automation:

• While not explicitly mentioned for this design role, understanding how the product integrates with CRM and marketing automation platforms (like Omnisend itself) is beneficial for context.

Design Systems:

• Experience with the principles and practical application of design systems for ensuring scalability, consistency, and efficient design delivery.

📝 Enhancement Note: This section details the specific software and tools relevant to a Product Designer. For operations roles, the equivalent would be CRMs (Salesforce, HubSpot), Marketing Automation Platforms (Marketo, Pardot), Business Intelligence tools (Tableau, Power BI, Looker), and Project Management software (Asana, Jira). Highlighting proficiency in these tools is critical for operations job seekers.

👥 Team Culture & Values

Operations Values:

• Data-Driven & Experiment-Driven: Decisions are based on insights from product data, user research, and rigorous experimentation, not just intuition. This fosters a culture of continuous learning and objective decision-making.
• Customer-Centric: A deep understanding of user needs and problems is paramount. The product exists to solve real problems for e-commerce brands, driving a focus on delivering tangible value.
• Ownership & Initiative: Employees are encouraged to take ownership of their areas, drive initiatives forward, and operate with a high degree of autonomy.
• Collaboration & Transparency: Working in cross-functional teams ("Trifecta") requires open communication, shared decision-making, and a willingness to give and receive constructive feedback.
• Agility & Speed: The emphasis on "shipping quickly to learn" reflects a culture that values rapid iteration and adaptability in response to feedback and market changes.

Collaboration Style:

• Cross-functional Integration: The "Trifecta" model ensures close, daily collaboration between Design, Product Management, and Engineering, fostering a holistic approach to product development.
• Constructive Critique: A culture of "craft, critique, and continuous improvement" means designers are expected to both provide and receive feedback constructively to elevate the quality of work.
• GIST & OKRs: Company-wide frameworks ensure alignment and shared understanding of goals, facilitating efficient collaboration towards common objectives.

📝 Enhancement Note: The company values are deeply embedded in its operational philosophy. For operations professionals, aligning with these values—data-driven decision-making, customer focus, ownership, and collaborative execution—is key to cultural fit and success. The collaborative style, particularly within the "Trifecta," emphasizes agile methodologies and integrated teamwork, which are increasingly common in modern GTM operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating user insights into design solutions that also meet demanding business objectives for activation and conversion can be challenging.
• Rapid Iteration & Experimentation: Maintaining design quality and consistency while operating in a fast-paced, experiment-driven environment requires strong organizational skills and adaptability.
• Advancing Design Systems: Contributing to and scaling a design system across a growing product suite requires strategic thinking and a deep understanding of maintainability and broad applicability.
• Navigating Technical Constraints: Designing innovative solutions while respecting technical realities and engineering timelines requires strong communication and problem-solving skills.

Learning & Development Opportunities:

• Specialization: Opportunities to deepen expertise in conversion rate optimization (CRO), user onboarding flows, and data-informed design strategies.
• Mentorship: Learning from a highly senior product team and a Director of Product Design provides invaluable guidance and skill development.
• Cross-functional Acumen: Gaining a robust understanding of product management and engineering processes through close collaboration.
• Industry Best Practices: Exposure to "working methods and best practices inspired by the best tech companies in Silicon Valley" offers a chance to learn and implement cutting-edge techniques.
• Unlimited Learning Budget: Direct access to funding for courses, conferences, books, or other learning resources to continuously enhance skills.

📝 Enhancement Note: This section helps candidates anticipate potential challenges and understand the avenues for professional development. For operations roles, similar challenges might involve optimizing complex workflows, integrating new technologies, or managing data integrity across disparate systems. The growth opportunities emphasize continuous learning and skill expansion, which are critical for staying relevant in the dynamic operations field.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an experience that significantly improved user activation or conversion rates. What was your process, what data did you use, and what were the results?" (Focus on quantifiable impact, data-driven approach, and clear articulation of the design process.)
• "How do you balance user needs with business objectives and technical constraints when designing a new feature or flow?" (Demonstrate strategic thinking, negotiation skills, and an understanding of trade-offs.)
• "Walk us through your process for conducting user research. How do you ensure your insights are actionable and lead to effective design solutions?" (Highlight your research methodology, synthesis techniques, and ability to translate findings into tangible outcomes.)

Company & Culture Questions:

• "What interests you about Omnisend's mission and our focus on e-commerce marketing?" (Research Omnisend's product and market position; connect your passion for user experience to their business goals.)
• "How do you approach working within a cross-functional 'Trifecta' team? What is your philosophy on collaboration with Product Managers and Engineers?" (Emphasize communication, shared ownership, and a collaborative, problem-solving mindset.)
• "Describe your experience with design systems. How do you contribute to and leverage them for efficient product development?" (Showcase your understanding of consistency, scalability, and the practical benefits of design systems.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, have a clear beginning (problem), middle (process, solutions, challenges), and end (results, learnings).
• Quantify Impact: Use data and metrics to demonstrate the success of your designs. If exact numbers aren't available, use estimations or qualitative feedback that points to positive outcomes.
• Be Prepared for Deep Dives: Expect questions about specific design decisions, trade-offs made, and how you handled feedback or challenges.
• Showcase Your Process: Clearly explain your thought process, the tools you used, and why you made certain choices at each stage.
• Connect to Omnisend: Where possible, relate your past experiences and skills to the specific challenges and opportunities at Omnisend, particularly concerning activation and conversion.

📝 Enhancement Note: This section provides specific, actionable advice for preparing for interviews, tailored to a Product Design role but with transferable strategies for operations candidates. The focus on framing experience with data, articulating processes, and demonstrating strategic thinking is universal. Mock interview questions help candidates anticipate what to expect and how to structure their responses.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided job application link.
• Portfolio Customization: Ensure your portfolio is up-to-date and highlights projects relevant to user activation, conversion, and onboarding. Tailor the presentation to showcase your process, problem-solving skills, and measurable impact.
• Resume Optimization: Clearly articulate your 3+ years of product design experience, emphasizing UX/UI skills, user research, prototyping, and your proficiency with tools like Figma. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, decision-making rationale, and the impact of your work. Prepare specific examples for common interview questions related to collaboration, problem-solving, and user advocacy.
• Company Research: Familiarize yourself with Omnisend's product, target market (e-commerce brands), and company values. Understand their approach to product development (data-driven, experimental) and connect your own approach to these principles.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.