Product Design Director, Orbit

📍 Job Overview

Job Title: Product Design Director, Orbit

Company: OKX

Location: Singapore, Singapore

Job Type: Full-Time

Category: Product Design Leadership / GTM Operations (Social Layer)

Date Posted: March 17, 2026

Experience Level: 10+ Years

Remote Status: On-site

🚀 Role Summary

• Lead the end-to-end design strategy and vision for Orbit, OKX's social layer connecting traders, creators, and communities, driving user engagement and platform growth.

• Own the user experience across social trading, live streaming, KOL engagement, and community building, ensuring cultural relevance and deep integration with the OKX ecosystem.

• Build and scale a high-performing product design team capable of delivering at social-product velocity in a fast-paced, global environment.

• Define and advocate for design's impact on key business metrics, including DAU/MAU, creator retention, and social-driven trading volume.

📝 Enhancement Note: While this role is primarily in Product Design, its focus on a "social layer" for traders and creators, and its emphasis on driving engagement, community, and ultimately, trading volume, places it at the intersection of Product, GTM, and potentially Revenue Operations. The success of Orbit will heavily rely on effective user acquisition, retention, and conversion strategies, which are core operational concerns. The Director will need to demonstrate a strong understanding of how design directly impacts these operational KPIs.

📈 Primary Responsibilities

• Define and own the design vision for Orbit: Translate business strategy into a north-star UX for social trading, live streaming, KOL/creator tools, community spaces, and the social feed, establishing clear design roadmaps and measurable outcomes.

• Lead design for high-impact social features: Drive the ideation, prototyping, testing, and iteration of key experiences such as trade sharing, copy trading signals, live stream overlays, follower/following dynamics, community creation, and reputation systems.

• Scale the Orbit design team: Recruit, mentor, and coach senior and mid-level designers, cultivating a culture of craft, accountability, and high performance.

• Define performance frameworks: Establish accountability for measurable social and engagement outcomes, including DAU/MAU, creator retention, stream viewership, community growth, and trade interaction rates.

• Evolve design systems and interaction patterns: Ensure design coherence with the broader OKX design language while supporting Orbit's fast-moving roadmap.

• Advocate for culturally-relevant design: Optimize user experiences for local social norms, communication styles, KOL culture, and trust dynamics across diverse global markets.

• Drive user research and community listening: Implement qualitative and quantitative feedback loops with traders, KOLs, and community members to continuously improve the social experience.

• Collaborate cross-functionally: Partner closely with product managers, growth, engineering, compliance, content, and marketing teams to align design decisions with business, user, and regulatory goals.

• Be the voice of design within the Orbit organization: Communicate strategic design value, elevate the craft bar, and influence senior leadership decisions.

• Track and report on design impact: Define and monitor KPIs aligned to creator acquisition, community engagement, social-driven trading volume, and platform trust.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic leadership, team building, and hands-on execution that is typical for a Director-level role in a high-growth tech environment. The focus on "measurable outcomes," "performance frameworks," and "tracking and reporting on design impact" directly links design to operational success and revenue generation, requiring a strong understanding of GTM metrics and how product design contributes to them.

🎓 Skills & Qualifications

Education: Bachelor's degree in Product Design, Interaction Design, Communication Design, or equivalent experience.

Experience: 10+ years of experience in product design, with significant time in design leadership and people management.

Required Skills:

• Demonstrated experience leading design for social platforms, creator tools, live streaming products, or community-driven applications, ideally at scale.

• Deep familiarity with social dynamics, digital culture, and KOL/influencer ecosystems.

• Strong ability to hire, develop, and retain top design talent, fostering a culture of craft and accountability.

• Data-literate: comfortable interpreting engagement analytics, A/B tests, social behaviour metrics, and funnel data; experience partnering with data/analytics teams.

• Proven track record of shipping products in fast-paced, ambiguous environments with multiple dependencies.

• Excellent cross-functional collaboration skills: able to influence product, engineering, growth, and compliance stakeholders.

Preferred Skills:

• Experience designing for financial products, such as trading, fintech, or payments.

• Ability to merge social UX with high-trust financial interactions.

• Experience in global product localization and cultural adaptation.

• Familiarity with OKX's ecosystem or the broader cryptocurrency industry.

📝 Enhancement Note: The requirement for data literacy and experience partnering with analytics teams is crucial. For a role focused on a social layer that drives engagement and trading, understanding how to leverage data for design decisions and to measure impact on operational KPIs (like conversion rates, retention, and LTV) is paramount. This indicates a need for candidates who can think operationally about design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate leadership in social/creator product design: Showcase end-to-end ownership of at least one significant social platform, creator tool, or community-driven application initiative from concept to launch, highlighting strategic design vision and execution.

• Highlight team scaling and management: Include examples of how you've built, mentored, and led design teams, demonstrating your ability to foster talent and manage performance.

• Showcase data-driven design decisions: Present case studies where quantitative (analytics, A/B tests) and qualitative (user research) data directly informed design iterations and led to measurable improvements in engagement, retention, or conversion.

• Illustrate cross-functional collaboration: Detail instances where you successfully partnered with product, engineering, growth, and compliance to achieve product goals, emphasizing your ability to influence and align stakeholders.

• Evidence of cultural adaptation: Provide examples of how you've designed for diverse global audiences, demonstrating an understanding of localized social norms, communication styles, and trust dynamics.

Process Documentation:

• Workflow design and optimization: Submissions should detail your process for translating strategic objectives into actionable design roadmaps, including how you prioritize features and manage the design lifecycle in a fast-paced environment.

• User research and feedback loops: Demonstrate your methodologies for gathering and integrating user feedback from diverse sources (traders, KOLs, community members) to drive continuous product improvement.

• Design system evolution and application: Showcase how you've contributed to or evolved design systems to ensure consistency and scalability while supporting rapid product development.

📝 Enhancement Note: For a leadership role in a product like Orbit, a portfolio is critical. The emphasis should be on strategic impact, team leadership, and the ability to translate user needs and business goals into tangible product experiences that drive operational metrics. Candidates should be prepared to discuss their process for measuring design's contribution to business outcomes.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Director of Product Design in Singapore with 10+ years of experience, particularly in a fast-paced tech/fintech/crypto environment, the estimated salary range is S$180,000 - S$250,000 per annum. This range can vary based on the candidate's specific experience, negotiation, and the final scope of responsibilities.

Benefits:

• Competitive total compensation package (including base salary, potential bonuses, and/or equity).

• Learning & Development (L&D) programs and education subsidies for continuous professional growth.

• Regular team-building programs and company events to foster camaraderie and culture.

• Wellness and meal allowances to support employee well-being.

• Comprehensive healthcare schemes for employees and their dependents.

• Additional benefits to be discussed during the interview process.

Working Hours: Standard full-time working hours are typically expected to be around 40 hours per week. However, the dynamic nature of the crypto industry and a leadership role may require flexibility and availability beyond standard hours, particularly during critical product launches or market events.

📝 Enhancement Note: The salary estimate is based on research for senior design leadership roles in Singapore, considering the high cost of living and competitive tech market. The "Competitive total compensation package" is a standard benefit that often includes performance-based bonuses or long-term incentives in leadership roles within the tech/crypto sector. The mention of visa sponsorship being a priority for local candidates suggests the role is likely on-site, aligning with the "On-site" work arrangement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cryptocurrency, Fintech, Blockchain Technology. OKX is a major player in the global crypto exchange market, offering a wide range of trading services and products, including spot trading, derivatives, and DeFi access through OKX Wallet.

Company Size: OKX is a significant global organization, likely falling into the 1,000+ employee range, with a strong presence across multiple continents and a rapidly growing user base.

Founded: OKX was founded in 2017, positioning it as an established entity within the relatively young cryptocurrency industry.

Team Structure:

• The Orbit product team is likely structured with dedicated Product Managers, Designers, Engineers, and Growth Marketers working collaboratively.

• The Product Design Director will report to a senior leader within the Product organization, possibly a VP of Product or Head of Design, and will have direct reports within the design team.

Methodology:

• Data-driven decision-making: Emphasis on using analytics, user research, and A/B testing to inform product and design strategy.

• Agile development practices: Likely employing agile methodologies to facilitate rapid iteration and deployment of new features, especially for a fast-moving social product.

• User-centric design: A strong focus on understanding and addressing the needs of traders, creators, and community members to build trust and engagement.

Company Website: https://www.okx.com/

📝 Enhancement Note: OKX's position as a leading crypto exchange implies a fast-paced, innovative, and globally-focused environment. The company's core principles ("We Before Me," "Do the Right Thing," "Get Things Done") suggest a culture that values collaboration, integrity, and execution. For a Product Design Director, understanding these principles will be key to aligning design decisions with company values and operational goals.

📈 Career & Growth Analysis

Operations Career Level: This role is a senior leadership position, classified as a Director level. It requires significant strategic oversight, people management expertise, and the ability to influence product direction and business outcomes. The focus on scaling a team and defining performance frameworks indicates a high level of responsibility and autonomy.

Reporting Structure: The Product Design Director will likely report to a VP of Product, Head of Design, or a similar senior executive. They will manage a team of product designers, providing mentorship, guidance, and performance reviews. This role is integral to the Orbit product's success and will have visibility with executive leadership.

Operations Impact: The design of Orbit directly impacts user acquisition, retention, engagement, and ultimately, trading volume and revenue generation for OKX. The Director's work will be measured by its contribution to key operational metrics such as daily active users (DAU), monthly active users (MAU), creator retention, community growth, and the conversion of social interactions into trading activities.

Growth Opportunities:

• Strategic Leadership: Opportunity to shape the future of social interaction within the crypto ecosystem and influence OKX's broader product strategy.

• Team Building: Lead and grow a talented design team, developing your people management and leadership skills.

• Industry Influence: Become a key figure in designing the next generation of social-financial products in the rapidly evolving crypto space.

• Cross-functional Expertise: Deepen understanding of product management, growth hacking, engineering, and compliance within a global fintech organization.

• Potential for advancement: Success in this role could lead to broader leadership roles within OKX's product or design organizations.

📝 Enhancement Note: The "Operations Impact" section highlights how this design leadership role is intrinsically tied to operational success. Measuring design's contribution to user engagement and revenue is a core aspect of operational excellence in a GTM context, making this role highly strategic.

🌐 Work Environment

Office Type: The role is designated as "On-site" in Singapore, indicating a requirement for the Director to work from a physical OKX office. This suggests a collaborative environment with ample opportunities for in-person team interaction and cross-functional alignment.

Office Location(s): Singapore, Singapore. This location is a major global hub for technology and finance, offering a dynamic work environment.

Workspace Context:

• Collaborative Environment: The on-site requirement facilitates spontaneous brainstorming, team meetings, and direct mentorship, which are crucial for design leadership.

• Access to Tools and Technology: Employees will have access to OKX's standard suite of design and productivity tools, likely including industry-standard design software, collaboration platforms, and potentially specialized analytics tools.

• Operations Team Interaction: The role necessitates close daily interaction with Product Managers, Engineers, Growth Specialists, and Compliance officers, fostering a highly integrated and efficient work dynamic.

Work Schedule: While standard working hours are expected, the nature of a leadership role in a global, 24/7 industry like crypto may require some flexibility. This includes being available for critical meetings across time zones or responding to urgent product issues, but the core expectation is an on-site presence during business hours.

📝 Enhancement Note: The "On-site" nature of the role in Singapore is significant. It implies a preference for candidates who can contribute to an in-person team culture and benefit from direct collaboration, which is often vital for high-impact design leadership roles focused on complex product development.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review your application and resume, focusing on experience with social platforms, design leadership, and people management.

• Hiring Manager Interview: Discussion with the hiring manager (likely a VP of Product or Head of Design) to assess strategic thinking, leadership style, and fit with the Orbit product vision. This stage will likely delve into your approach to team building and defining design impact.

• Design Portfolio Review: A dedicated session to present your portfolio. Be prepared to walk through 2-3 key projects, emphasizing your role, the problem you solved, your design process, the challenges faced, and the measurable outcomes achieved. Focus on projects demonstrating leadership, social product experience, and data-driven decision-making.

• Cross-functional Interviews: Meetings with key stakeholders from Product, Engineering, Growth, and Compliance to evaluate collaboration skills, technical understanding, and alignment with business objectives.

• Final Executive/Leadership Interview: A conversation with a senior executive to assess overall fit, strategic vision, and leadership potential within OKX.

Portfolio Review Tips:

• Focus on Impact: Quantify your achievements with metrics related to user engagement, retention, growth, or revenue where possible. For social products, metrics like DAU/MAU, creator engagement, and community growth are key.

• Structure your Narratives: For each project, clearly articulate the problem, your specific contribution, the design process, key decisions, challenges, and the final outcomes.

• Demonstrate Leadership: Highlight instances where you led teams, mentored designers, or influenced product strategy.

• Showcase Data Fluency: Explain how you used data (analytics, user research, A/B tests) to inform your design decisions and iterate on solutions.

• Tailor to Orbit: Emphasize any experience with social platforms, creator tools, live streaming, or financial products. Connect your past work to the goals of the Orbit product.

Challenge Preparation:

• Design Thinking Challenge: You may be given a hypothetical problem related to social trading or community building within the crypto space. Be prepared to outline your approach to understanding the problem, user research, ideation, prototyping, and defining success metrics.

• Leadership Case Study: Be ready to discuss how you would approach scaling a design team, managing underperforming designers, or resolving conflicts between design and other departments.

• Presentation Skills: Practice articulating complex design concepts and strategies clearly and concisely to both design-focused and business-focused audiences.

📝 Enhancement Note: The emphasis on a "Portfolio Review" and "Challenge Preparation" is standard for design leadership roles. For a role tied to operational metrics like user engagement and trading volume, candidates must be prepared to demonstrate how their design decisions directly contribute to these business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop), InVision, Principle. Candidates should be proficient in at least one major design tool and prototyping software.

• User Research & Testing: UserTesting.com, Maze, Lookback, or internal tools for qualitative and quantitative user feedback.

• Collaboration & Project Management: Jira, Asana, Trello, Confluence, Notion, Slack.

• Design Systems: Experience working with or contributing to established design systems.

Analytics & Reporting:

• Analytics Platforms: Google Analytics, Amplitude, Mixpanel, or similar product analytics tools for tracking user behavior, engagement, and conversion funnels.

• A/B Testing Tools: Optimizely, VWO, or in-house A/B testing frameworks to validate design hypotheses.

• Data Visualization: Tableau, Power BI, or Looker for creating dashboards and reporting on key metrics.

CRM & Automation: While not directly a design tool, understanding how CRM (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot) influence user journeys and data collection can be beneficial.

📝 Enhancement Note: Proficiency in product analytics tools (Amplitude, Mixpanel) and A/B testing frameworks is crucial for this role. The ability to interpret data, define KPIs, and collaborate with data teams to measure the impact of design on user engagement and conversion is a key operational requirement.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are informed by user data, market insights, and performance metrics, driving continuous optimization.

• Customer-Centric: A deep understanding of user needs (traders, creators, communities) is paramount, ensuring products are intuitive, valuable, and trustworthy.

• Agile & Iterative: Embracing rapid iteration, learning from feedback, and adapting quickly to market changes and user behavior.

• Collaborative: Working effectively across departments (Product, Engineering, Growth, Compliance) to achieve shared goals.

• Global Mindset: Designing with an awareness of diverse cultural contexts and user behaviors worldwide.

Collaboration Style:

• Cross-functional Integration: Close partnerships with Product Managers to define strategy, Engineers for feasibility and execution, Growth for user acquisition and retention strategies, and Compliance for risk management in a regulated financial environment.

• Open Feedback Culture: Encouraging constructive feedback loops within the design team and with stakeholders to continuously improve product quality and user experience.

• Shared Ownership: Fostering a sense of collective responsibility for product success, where design is seen as an integral part of achieving business objectives.

📝 Enhancement Note: The emphasis on "Data-Driven," "Agile & Iterative," and "Collaborative" values directly aligns with operational efficiency and GTM strategies. A candidate's ability to embody these values will be critical for success in this role and within the broader OKX organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Social & Financial UX: Integrating the often-informal nature of social interactions with the high-trust requirements of financial products like trading.

• Global Scalability & Localization: Designing a unified social experience that is culturally relevant and effective across diverse international markets.

• Rapidly Evolving Crypto Landscape: Staying ahead of trends in social media, creator economies, and decentralized finance.

• Building Trust in a New Product: Establishing Orbit as a trusted platform for social trading and community interaction within the OKX ecosystem.

• Scaling a Design Team in a Dynamic Environment: Recruiting and retaining top talent while maintaining high standards and velocity.

Learning & Development Opportunities:

• Deep Dive into Crypto & Fintech: Gaining in-depth expertise in the cryptocurrency market, blockchain technology, and the operational aspects of fintech product development.

• Leadership Development: Opportunities to hone people management, strategic planning, and executive communication skills.

• Innovation in Social Products: Contributing to cutting-edge developments at the intersection of social media, creator economies, and decentralized applications.

• Global Market Exposure: Understanding and designing for a wide array of international user bases and cultural nuances.

📝 Enhancement Note: The challenges highlight the complex operational and strategic considerations involved in launching and scaling a social layer for a crypto exchange. Successfully navigating these will require strong problem-solving skills and a deep understanding of user behavior and market dynamics.

💡 Interview Preparation

Strategy Questions:

• "How would you define the North Star UX for Orbit, and what are the key metrics you'd track to ensure its success?" (Focus on linking design to operational KPIs like engagement, retention, and revenue).

• "Describe your process for building and scaling a high-performing product design team. What are your key hiring criteria and mentorship strategies?" (Highlight experience in people management and team development).

• "How do you balance the need for rapid iteration in a social product with the requirement for a stable, trustworthy experience in financial applications?" (Demonstrate understanding of risk management and user trust).

Company & Culture Questions:

• "How do OKX's core principles – 'We Before Me,' 'Do the Right Thing,' and 'Get Things Done' – influence your approach to design leadership and team collaboration?" (Align your responses with company values).

• "What are your thoughts on the current landscape of social trading and creator economies within crypto?" (Demonstrate industry awareness and strategic thinking).

Portfolio Presentation Strategy:

• Quantify Impact: For each project, explicitly state the problem, your role, the solution, and the measurable results (e.g., X% increase in engagement, Y% reduction in churn, Z% growth in creator adoption).

• Tell a Story: Frame your projects as narratives with a clear beginning (problem), middle (process, challenges), and end (solution, impact).

• Focus on Leadership: Highlight how you led teams, mentored designers, and influenced product strategy.

• Showcase Problem-Solving: Emphasize how you tackled complex challenges, especially those involving user behavior, cross-functional alignment, or data interpretation.

• Tailor to Orbit: Connect your experience to the specific needs of Orbit – social features, creator tools, trading integration, and global audiences.

📝 Enhancement Note: Preparing answers that directly link design decisions to operational outcomes (user acquisition, engagement, revenue) will be critical. Demonstrating an understanding of how product design contributes to GTM strategies will set candidates apart.

📌 Application Steps

To apply for this Product Design Director position:

• Submit your application through the official OKX careers website via the provided link.

• Portfolio Customization: Ensure your portfolio prominently features case studies related to social platforms, creator tools, or community-driven applications. Quantify the impact of your design work on key engagement and growth metrics.

• Resume Optimization: Tailor your resume to highlight leadership experience, people management accomplishments, experience with social/financial products, and data literacy. Use keywords from the job description like "design vision," "scaling teams," and "cross-functional collaboration."

• Interview Preparation: Practice articulating your design philosophy, leadership approach, and your ability to drive measurable results through design. Be ready to discuss your experience with data analysis and user research in the context of driving product adoption and revenue.

• Company Research: Familiarize yourself with OKX's products, mission, and core values. Understand the "Orbit" product's positioning within the broader OKX ecosystem and the competitive landscape of social trading and creator platforms.

⚠️ Important Notice: OKX prioritizes candidates with a current right to work in Singapore and does not offer visa sponsorship for this role. All applications should be submitted directly through OKX's official careers website to ensure accuracy and timely processing.