Product Design Director, Growth

📍 Job Overview

Job Title: Product Design Director, Growth
Company: OKX
Location: Singapore, Singapore
Job Type: Full-Time
Category: Product Design / Growth Strategy / Operations Management
Date Posted: November 05, 2025
Experience Level: 10+ Years
Remote Status: On-site

🚀 Role Summary

• Lead the design discipline for Onshore Exchange & Pay product lines, driving high-impact growth levers across trading and payments platforms.
• Own the end-to-end design strategy for acquisition, activation, engagement, retention, and monetization funnels, aligning with OKX's Web3 and crypto financial frontier vision.
• Scale the product design team globally, fostering a high-performing "One Design Team" culture across geographies.
• Partner closely with product, growth, analytics, engineering, content, compliance, and security teams to deliver world-class experiences in a fast-paced crypto-financial environment.

📝 Enhancement Note: This role, while titled "Product Design Director, Growth," has significant implications for Revenue Operations and Sales Operations. The focus on acquisition, activation, engagement, retention, and monetization funnels directly impacts key revenue metrics. The requirement to define performance frameworks, track KPIs like CAC and LTV, and tie design work to business outcomes necessitates a deep understanding of operations. The director will be instrumental in optimizing the customer journey, which is a core GTM and RevOps function.

📈 Primary Responsibilities

• Define and own the design vision and growth strategy for OKX Exchange (OEX) & Pay product lines, setting measurable objectives and translating them into actionable design roadmaps.
• Lead the design of high-leverage growth experiments, from ideation and prototyping to testing, measurement, and iteration, leveraging data and analytics insights from user behavior and funnels.
• Scale the product design team by recruiting, mentoring, and coaching senior and mid-level designers, fostering a collaborative and high-performing global design team.
• Establish and evolve design systems, patterns, and processes to support rapid experimentation and ensure consistent, high-quality execution across diverse global markets.
• Define performance frameworks and drive accountability for measurable design outcomes, ensuring design work directly contributes to key business metrics.
• Advocate for clarity-first and locally-relevant design, maintaining brand coherence while optimizing for local market conditions, languages, and cultural nuances.
• Ensure design decisions are deeply user-centered by driving user research, UX testing, usability studies, and incorporating qualitative and quantitative feedback loops.
• Serve as the primary advocate for design within growth and product functions, elevating design's strategic value and influencing senior leadership decisions.
• Track and report on the impact of design initiatives, defining and monitoring key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), activation rates, and retention curves.

📝 Enhancement Note: The responsibilities clearly indicate a strategic leadership role that bridges product design with business growth objectives. For operations professionals, this translates to a critical partner in optimizing the customer lifecycle and driving revenue. The emphasis on data-driven experimentation, performance frameworks, and KPI tracking aligns directly with the analytical and strategic demands of Revenue Operations and Sales Operations roles.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Product Design, Web Design, or equivalent practical experience.

Experience: 10+ years of experience in design leadership and management, with a proven track record of building and scaling design teams.

Required Skills:

• Extensive experience designing for financial products, particularly within trading, fintech, or payments sectors.
• Strong ability to hire, mentor, and retain top design talent, fostering a culture of excellence and continuous improvement.
• Deep understanding of human-centered design principles and a passion for delivering exceptional user experiences.
• Expertise in simplifying complex financial products into intuitive and user-friendly designs.
• Proven track record of thriving in fast-paced environments, managing multiple dependencies, and independently prioritizing tasks.
• Strong data literacy: comfortable interpreting analytics, A/B test results, and behavioral metrics; adept at partnering with data and analytics teams.
• Excellent cross-functional collaboration skills, with the ability to influence product, engineering, growth, marketing, and compliance stakeholders.
• Strong communication and presentation skills, with the ability to persuasively advocate for design decisions.
• Experience in defining and owning growth strategies for product lines, including acquisition, activation, engagement, and retention funnels.

Preferred Skills:

• Experience in crypto or Web3 product design.
• Familiarity with global market nuances and localization strategies for digital products.
• Proficiency in defining and managing design systems and component libraries.
• Experience in leading design for international markets.
• Background in driving user research methodologies (qualitative and quantitative) to inform design decisions.

📝 Enhancement Note: The emphasis on "data literacy," "interpreting analytics, A/B tests, behavioral metrics," and "partnering with data/analytics teams" is crucial for operations candidates. This indicates that while the role is design-focused, a strong quantitative mindset and the ability to translate data into actionable insights for growth are paramount. The "performance frameworks" and "KPI tracking" responsibilities further underscore the connection to operations and revenue generation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-7 impactful projects demonstrating end-to-end product design ownership, with a strong emphasis on growth-related outcomes.
• For each project, clearly articulate the problem statement, your specific role and contributions, the design process followed, and the measurable business impact (e.g., improvement in activation rates, retention lift, conversion optimization).
• Include examples of how you've leveraged data and user research to inform design decisions and iterate on solutions.
• Demonstrate experience in designing for complex financial products and translating them into intuitive user experiences.
• Highlight instances of leading design initiatives that drove significant user acquisition, engagement, or monetization.

Process Documentation:

• Provide examples of established design processes, workflows, and methodologies that you have implemented or significantly improved.
• Showcase how you've utilized design systems, component libraries, and design patterns to ensure consistency, scalability, and efficiency in design execution and experimentation.
• Illustrate your approach to cross-functional collaboration, detailing how you've partnered with product, engineering, growth, and analytics teams to achieve shared objectives.
• Include documentation or case studies demonstrating your leadership in scaling design teams, including recruitment, mentoring, and performance management processes.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating a data-driven and results-oriented approach, which is a hallmark of successful operations professionals. Candidates should prepare to present case studies that quantify the impact of their design work on key business metrics, akin to how operations professionals present ROI for their initiatives. The focus on process and systems also aligns with the operational efficiency sought in RevOps and Sales Ops roles.

💵 Compensation & Benefits

Salary Range: Given the seniority of the role (Director level), extensive experience (10+ years), leadership responsibilities, and strategic impact on growth and revenue, the estimated salary range for a Product Design Director, Growth in Singapore would typically fall between SGD 150,000 to SGD 250,000 per annum.

Methodology for Estimate: This estimate is based on industry benchmarks for senior design leadership roles in tech and fintech sectors in Singapore. Factors considered include:

• Experience Level: 10+ years, with significant leadership and team-building experience.
• Role Scope: Direct impact on growth, revenue funnels (acquisition, activation, retention, monetization), and P&L-adjacent metrics (CAC, LTV).
• Industry: Cryptocurrency and Web3 are high-growth, competitive sectors often offering premium compensation for specialized talent.
• Location: Singapore is a major tech hub with competitive salaries for experienced professionals.
• Company: OKX is a significant player in the crypto exchange and Web3 wallet space, likely offering competitive compensation to attract top talent.
• Job Type: Full-time, on-site role.

Benefits:

• Competitive total compensation package (including base salary, potential bonuses, and equity/token options if applicable).
• Learning & Development (L&D) programs and Education subsidy for continuous growth and skill enhancement.
• Various team-building programs and company events to foster camaraderie and culture.
• Wellness and meal allowances to support employee well-being.
• Comprehensive healthcare schemes for employees and their dependants, providing robust medical coverage.
• Additional benefits to be shared during the interview process.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with flexibility often available. However, given the leadership nature of the role and the fast-paced tech environment, some extended hours may be necessary to meet project deadlines and achieve growth objectives.

📝 Enhancement Note: The salary expectation is high due to the leadership, strategic impact, and specialized industry. Operations professionals aspiring to this role should be prepared to articulate how their skills in data analysis, process optimization, and revenue impact justify such compensation. The benefits listed, particularly L&D programs and competitive compensation, are attractive for career development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cryptocurrency, Web3, Blockchain Technology, Financial Services. OKX operates at the intersection of cutting-edge technology and finance, offering a dynamic and rapidly evolving work environment. The company is committed to transparency, security, and innovation, as evidenced by their monthly proof of reserves and new security features.

Company Size: OKX is a significant global player in the crypto space, suggesting a large, established organization with a substantial employee base and international presence. This implies robust internal processes and a structured approach to operations, even within a fast-paced industry.

Founded: OKX has been operational for several years, evolving from a crypto exchange to a comprehensive Web3 platform. This history indicates a company that has navigated market cycles and demonstrated adaptability, a trait valuable in operations roles.

Team Structure:

• The Product Design team is likely structured to support global product development across various verticals (exchange, wallet, payments).
• This role will lead a global team of product designers, reporting to a senior executive (e.g., VP of Product, Chief Product Officer, or Head of Growth).
• Close collaboration is expected with cross-functional teams including Product Management, Growth Marketing, Data & Analytics, Engineering, and Compliance/Security.

Methodology:

• Data-Driven Decision Making: Emphasis on using analytics, A/B testing, and user behavior data to inform design and growth strategies.
• User-Centricity: A core tenet, driving user research, usability studies, and feedback loops to ensure exceptional user experiences.
• Agile Experimentation: Focus on rapid iteration and testing of growth initiatives.
• Global Localization: Commitment to adapting products for diverse markets while maintaining brand consistency.

Company Website: https://www.okx.com/

📝 Enhancement Note: The company's industry and focus on Web3 and financial products mean that operations professionals will be dealing with complex, regulated, and rapidly evolving systems. Understanding the interplay between product design, user acquisition, and revenue generation within this context is key. The emphasis on data-driven approaches and agile experimentation aligns well with modern operations practices.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior leadership position within the design function, directly impacting business growth and revenue. For operations professionals, it signifies a move into a strategic partnership role where design initiatives are viewed through a lens of operational efficiency, customer lifecycle management, and revenue optimization. The director is responsible for not just aesthetics but for measurable business outcomes.

Reporting Structure: The Product Design Director, Growth will likely report to a VP of Product, Chief Product Officer, or Head of Growth. They will manage a global team of product designers, influencing product strategy and execution at a high level. This position requires strong stakeholder management skills, essential for operations leaders who must align various departments.

Operations Impact: This role has a profound impact on revenue operations by directly influencing customer acquisition costs (CAC), customer lifetime value (LTV), activation rates, engagement metrics, and monetization strategies. The design director's success is intrinsically linked to the company's growth trajectory and financial performance, making it a critical role within the Go-To-Market (GTM) strategy.

Growth Opportunities:

• Leadership Expansion: Potential to grow into a broader Head of Product Design or Chief Design Officer role, overseeing more product verticals or the entire design organization.
• Strategic Influence: Opportunity to shape OKX's overall product and growth strategy, driving innovation in the Web3 and fintech space.
• Team Development: Continued opportunity to build, mentor, and scale a world-class global design team, a valuable skill for any leadership role.
• Industry Expertise: Deepen expertise in the rapidly evolving crypto and Web3 markets, becoming a thought leader in product design for this domain.
• Cross-Functional Leadership: Develop advanced skills in managing complex, cross-functional initiatives that span multiple departments and geographies, a core competency for senior operations leaders.

📝 Enhancement Note: The "Operations Impact" section is critical for operations professionals. Understanding how design directly translates to revenue metrics is a key insight. The growth opportunities highlight the strategic nature of the role, suggesting that experience gained here could lead to broader leadership roles in operations or product management.

🌐 Work Environment

Office Type: The requirement for an "On-site" role suggests a preference for in-person collaboration and a structured office environment. This typically means dedicated office spaces designed to foster teamwork, brainstorming, and focused work.

Office Location(s): Singapore, Singapore. This location is a major global hub for technology and finance, offering a vibrant ecosystem and excellent infrastructure. The specific office location within Singapore would likely be in a business district, providing accessibility and a professional atmosphere.

Workspace Context:

• Collaborative Environment: The on-site requirement suggests an emphasis on face-to-face interaction, team meetings, and collaborative design sessions. Expect open-plan areas, meeting rooms equipped for brainstorming, and potentially dedicated project spaces.
• Operations Tools & Technology: Access to industry-standard design software (e.g., Figma, Sketch, Adobe Creative Suite), project management tools (e.g., Jira, Asana), and communication platforms (e.g., Slack, Microsoft Teams). The role also implies deep integration with analytics platforms and potentially A/B testing tools.
• Team Interaction: Frequent opportunities to interact with design team members, product managers, engineers, and growth marketers, fostering a dynamic and cross-functional working dynamic.

Work Schedule: While typically a standard 40-hour work week, the leadership and "growth" focus may necessitate some flexibility. The on-site nature implies adherence to typical business hours, allowing for synchronous collaboration with local and international teams.

📝 Enhancement Note: The "on-site" requirement is important for candidates considering location and work style. The emphasis on collaboration and integration with various teams highlights the need for strong communication and interpersonal skills, which are vital for operations roles that often act as connective tissue between departments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, cultural fit, and alignment with OKX's mission.
• Hiring Manager Interview: In-depth discussion with the hiring manager (likely a VP of Product or Head of Growth) focusing on leadership experience, strategic thinking, and team management.
• Portfolio Review & Design Challenge: Presentation of a curated portfolio showcasing relevant growth design projects. This may include a live design challenge or a take-home assignment focused on problem-solving for growth-related scenarios, requiring candidates to demonstrate their process, data-informed approach, and ability to articulate design decisions.
• Cross-Functional Interviews: Meetings with key stakeholders from Product, Engineering, Growth, and Analytics teams to assess collaboration skills, technical understanding, and alignment with business objectives.
• Executive Interview: Final interview with a senior executive (e.g., CPO, CEO) to discuss vision, strategic impact, and cultural fit.

Portfolio Review Tips:

• Focus on Growth: Select projects that clearly demonstrate your impact on key growth metrics (acquisition, activation, retention, monetization). Quantify your results with data wherever possible.
• Showcase Process: Clearly articulate your design process, emphasizing how you used user research, data analysis, and experimentation to arrive at your solutions.
• Highlight Leadership: Include examples of how you've led teams, mentored designers, and influenced product strategy.
• Tailor to OKX: Research OKX's products and current growth challenges. Consider how your experience and approach can address their specific needs in the crypto/Web3 space.
• Storytelling: Frame your projects as compelling narratives that highlight problem, solution, and measurable impact.

Challenge Preparation:

• Understand Growth Levers: Familiarize yourself with common growth hacking techniques and strategies relevant to fintech and crypto products.
• Data Interpretation: Be ready to interpret hypothetical data sets and make design recommendations based on them.
• Problem Decomposition: Practice breaking down complex growth problems into smaller, manageable components.
• Cross-functional Alignment: Prepare to explain how your design solutions would integrate with engineering, marketing, and product roadmaps.
• Communication: Practice presenting your ideas clearly, concisely, and persuasively, anticipating questions from various functional perspectives.

📝 Enhancement Note: Operations candidates should prepare to demonstrate not just design prowess but also a strong understanding of business metrics and operational impact. The portfolio review and design challenge are key opportunities to showcase this blend of skills. Emphasize how your design leadership contributes to revenue growth and operational efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator), InVision, Principle, ProtoPie. Proficiency in at least one primary vector design tool (e.g., Figma) and prototyping tools is expected.
• Design Systems: Experience with building, maintaining, and scaling design systems and component libraries. Tools like Zeroheight or Storybook may be relevant for documentation.
• Collaboration & Project Management: Jira, Asana, Trello, Confluence, Slack, Microsoft Teams.

Analytics & Reporting:

• Web/App Analytics: Google Analytics, Mixpanel, Amplitude, Heap. Deep understanding of how to interpret and leverage data from these platforms is crucial.
• A/B Testing Platforms: Optimizely, VWO, Google Optimize. Experience designing and iterating based on A/B test results.
• Data Visualization: Tableau, Power BI, Looker (or similar). Ability to work with and interpret data visualizations.

CRM & Automation:

• While not directly managing CRM/automation, understanding how design impacts user journeys within these systems is important. Familiarity with CRM concepts (e.g., Salesforce, HubSpot) and marketing automation principles can be beneficial for understanding the broader customer lifecycle.
• User Research & Feedback Tools: SurveyMonkey, Typeform, UserTesting.com, Hotjar.

📝 Enhancement Note: For operations professionals, familiarity with analytics platforms (Mixpanel, Amplitude), A/B testing tools, and data visualization is highly advantageous. While the core role is design, demonstrating an understanding of how to leverage these tools to measure and optimize growth is critical for success and alignment with operations.

👥 Team Culture & Values

Operations Values:

• Data-Driven Excellence: Decisions are grounded in data, analytics, and measurable outcomes, reflecting a core operations principle of evidence-based strategy.
• User-Centricity & Empathy: A deep understanding of user needs and motivations, driving design that enhances the customer experience and builds loyalty, crucial for customer success and retention operations.
• Growth Mindset & Experimentation: A culture that embraces continuous learning, rapid iteration, and calculated risk-taking to drive user acquisition and engagement, mirroring the iterative approach in growth operations.
• Collaboration & Transparency: Open communication and strong partnerships across teams are essential for integrating design into the broader product and business strategy, vital for cross-functional operations.
• Global Perspective & Cultural Sensitivity: Recognizing and adapting to diverse market needs and cultural nuances, important for global operations and localization efforts.

Collaboration Style:

• Cross-Functional Integration: Design is not a silo but is deeply integrated into product development and growth initiatives, working seamlessly with product managers, engineers, marketers, and data analysts.
• Iterative Feedback Loops: A culture of continuous feedback, both within the design team and with external stakeholders, ensuring designs are constantly refined and optimized.
• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings across teams to elevate the collective understanding and effectiveness of growth strategies.
• Data-Informed Design Discussions: Conversations are often framed around metrics and user behavior, facilitating productive discussions between design and operations.

📝 Enhancement Note: The values emphasize a data-driven, user-centric, and collaborative approach. This resonates strongly with operations professionals who rely on data to drive efficiency, improve processes, and achieve business objectives. The "growth mindset" is particularly relevant for roles focused on continuous improvement and scaling.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Market: The crypto and Web3 space is highly dynamic; staying ahead of trends, regulatory changes, and competitive innovations requires constant adaptation.
• Balancing Global and Local Needs: Designing for a global user base while respecting diverse cultural nuances and local market conditions presents a complex challenge in ensuring both brand consistency and relevance.
• Measuring Design Impact: Clearly attributing business outcomes (like LTV or CAC reduction) directly to design changes can be complex, requiring robust analytics and clear definition of KPIs.
• Scaling a Global Team: Building and managing a high-performing, geographically dispersed design team requires strong leadership, communication, and process optimization skills.
• Complexity of Financial Products: Simplifying intricate financial concepts and trading mechanisms into intuitive user interfaces is an ongoing design challenge.

Learning & Development Opportunities:

• Mastering Web3 Design: Deepen expertise in designing for decentralized applications (dApps), blockchain technologies, and the unique user journeys in the Web3 ecosystem.
• Advanced Growth Strategies: Develop sophisticated skills in growth experimentation, funnel optimization, and leveraging behavioral economics for user acquisition and retention.
• Leadership Development: Enhance skills in managing, mentoring, and scaling international design teams, focusing on strategic leadership and talent development.
• Industry Exposure: Gain in-depth knowledge of the global fintech and cryptocurrency landscape, understanding regulatory environments and market dynamics.
• Cross-Functional Expertise: Broaden understanding of product management, engineering best practices, and data science principles through close collaboration.

📝 Enhancement Note: The challenges presented are common in high-growth tech environments and often mirror those faced by operations teams. For example, "Measuring Design Impact" is directly analogous to demonstrating ROI for operations projects. The growth opportunities focus on specialization in a cutting-edge industry and leadership development, appealing to ambitious operations professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to defining and owning a growth design strategy for a product line. How would you set objectives and translate them into a roadmap?" (Focus on how you use data, user research, and business goals to define strategy, similar to ops strategy development).
• "How do you collaborate with product, growth, and engineering teams to ensure design decisions align with business and user goals? Provide an example." (Highlight cross-functional communication, alignment, and conflict resolution skills, akin to operations stakeholder management).
• "Walk us through a time you led the design of a high-leverage growth experiment. What was your process, what data did you use, and what was the outcome?" (Demonstrate your experimental design, data analysis, and iteration process, mirroring operations A/B testing and optimization methodologies).

Company & Culture Questions:

• "What interests you about OKX and the crypto/Web3 space, and how do you see your design leadership contributing to our mission?" (Showcase your research into OKX's values, products, and strategic direction, and how your skills align with their goals, especially in driving growth and operational efficiency).
• "How would you foster a high-performing 'One Design Team' across global geographies, ensuring cultural sensitivity and brand coherence?" (Discuss your team-building philosophies, leadership style, and strategies for managing diverse, remote/hybrid teams, relevant to global operations management).
• "How do you ensure design work is deeply user-centered, and how do you incorporate qualitative and quantitative feedback loops into your process?" (Elaborate on your user research methodologies and how you translate insights into actionable design improvements, similar to customer journey mapping in operations).

Portfolio Presentation Strategy:

• Quantify Impact: For each project, clearly state the problem, your role, the solution, and most importantly, the measurable business outcomes (e.g., X% increase in activation, Y% reduction in churn, Z% lift in LTV).
• Showcase Process: Detail your design thinking process, highlighting how you used data, user research, and iterative testing to achieve results. Use diagrams or flowcharts if helpful.
• Leadership Narrative: For leadership roles, emphasize instances where you mentored designers, scaled teams, influenced strategy, and managed cross-functional projects.
• Conciseness & Clarity: Present your work clearly and concisely, focusing on the most impactful aspects. Be prepared to answer detailed questions about your decisions and rationale.
• Growth Focus: Frame your case studies through the lens of growth levers and business objectives, demonstrating how your design work directly contributed to revenue or user acquisition/retention goals.

📝 Enhancement Note: The interview preparation advice emphasizes translating design leadership into operational and business impact. Operations candidates should leverage their experience in metrics, process optimization, and cross-functional alignment to answer these questions effectively, demonstrating a strong understanding of how design drives revenue and business goals.

📌 Application Steps

To apply for this Product Design Director, Growth position:

• Submit your application through the provided link on the Greenhouse job portal.
• Curate Your Portfolio: Select 5-7 projects that best demonstrate your experience in growth design, leadership, and impact on key business metrics (acquisition, activation, retention, monetization). Quantify your achievements with specific data points and ROI where possible.
• Tailor Your Resume: Highlight your leadership experience, team-building successes, experience with financial/fintech products, and your data-driven approach to design. Incorporate keywords from the job description such as "growth strategy," "user-centered design," "data literacy," and "cross-functional collaboration."
• Prepare Your Narrative: Be ready to articulate your design philosophy, leadership style, and how you translate user needs and business objectives into impactful design solutions. Practice presenting your portfolio case studies, focusing on storytelling and quantifiable results.
• Research OKX: Understand OKX's mission, products (exchange, Web3 wallet, Pay), competitive landscape, and recent developments. Consider how your skills can address their specific growth challenges and contribute to their vision in the crypto space.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.