Product & UX Strategist, Enterprise PaaS

📍 Job Overview

Job Title: Product & UX Strategist, Enterprise PaaS Company: Farmers Edge Location: Calgary, Alberta, Canada Job Type: Other Category: Product Management / UX Strategy Date Posted: 2025-11-20 Experience Level: Mid-Senior Level (6-10 years) Remote Status: Remote considered

🚀 Role Summary

• This role focuses on driving product and user experience strategy for an Enterprise Platform-as-a-Service (PaaS) offering within the agriculture technology sector.
• Key responsibilities include customizing user interfaces (UI) and user experiences (UX) for enterprise clients, rapidly prototyping solutions using Figma, and simplifying internal platform interactions for non-technical users.
• The strategist will collaborate with Managed Services teams to transform service offerings into repeatable, productized solutions tailored to specific industry verticals, with a strong emphasis on validating product-market fit and enhancing demo-to-proposal conversion rates.
• This position requires a blend of strategic product thinking, hands-on design execution, and a deep understanding of how to bridge software capabilities with managed services delivery to drive customer success and unlock transformative growth in agriculture.

📝 Enhancement Note: While the job title is "Product & UX Strategist," the core responsibilities and requirements lean heavily into product management, UX design, and a strategic understanding of service-to-product transformation, particularly within a B2B PaaS context. The emphasis on "customizing UI/UX for our PaaS customer," "rapidly prototype in Figma," and "simplify internal platform experience for non-technical users" positions this role as a hands-on, execution-oriented strategist. The mention of "Productize Services by Vertical" and "Managed Services Enablement" highlights a unique operational aspect of transforming service delivery into scalable product offerings.

📈 Primary Responsibilities

• Customer UI/UX Customization: Develop and build interactive Figma prototypes to showcase the PaaS capabilities for sales demonstrations, pilot validations, and client onboarding processes, ensuring alignment with enterprise customer branding and specific workflow requirements.
• Platform UX Optimization: Lead UX strategy initiatives by applying principles of behavioral psychology to design unified and intuitive experiences that cater to a diverse range of stakeholders, from end-users like farmers to corporate consumer brands, effectively bridging digital products with essential managed services touchpoints.
• Service-to-Product Transformation: Define end-to-end user flows, Minimum Viable Product (MVP) scope, and initial pricing assumptions in close partnership with the Managed Services team, subsequently validating product-market fit with target customers through rapid iteration cycles.
• Multi-Stakeholder Design Leadership: Facilitate design thinking workshops and collaborative sessions to uncover unmet needs and validate proposed solutions across various user segments. Guide prototyping efforts and user testing with a keen focus on usability, adoption, and overall user satisfaction across diverse agricultural markets.
• Technology & Integration Strategy: Collaborate closely with Solution Delivery and Engineering teams to ensure seamless integration of upstream and downstream data flows across disparate platforms and services. Evaluate and recommend emerging technologies to enhance platform scalability, data connectivity, and overall service delivery efficiency.
• Managed Services Enablement & Value Delivery: Align product features and capabilities with overarching managed services strategies to significantly enhance operational efficiency and customer success outcomes. Develop and implement features and analytics tools that facilitate proactive value delivery and predictive insights for clients.

📝 Enhancement Note: The responsibilities outline a strategic role with significant execution demands. The "Productize Services by Vertical" responsibility is particularly critical, indicating a need for strong business acumen to identify market opportunities within agriculture and translate them into tangible product roadmaps. The emphasis on "Multi-Stakeholder Engagement & Design Leadership" and "Technology & Integration Leadership" points to a need for strong cross-functional collaboration and technical understanding, bridging product vision with engineering realities.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, Business, or a related field is typically expected for roles of this nature. Advanced degrees or relevant certifications in product management or UX design are considered assets.

Experience:

• 6-10 years of progressive experience in Product Management and/or UX Strategy, specifically within B2B software environments.
• Demonstrated success in designing and simplifying complex technical UIs for enterprise-level applications.
• Proven track record of enabling successful B2B product launches within complex, multi-stakeholder industries.
• Formal experience working with and understanding managed services delivery models is a significant advantage.
• Experience customizing Platform-as-a-Service (PaaS) or Software-as-a-Service (SaaS) solutions for enterprise clients.
• Experience collaborating with Solution Architecture teams on technical feasibility assessments and integration planning.

Required Skills:

• Product Strategy: Ability to define product vision, roadmap, and go-to-market strategies.
• UX Design & Research: Expertise in user-centered design methodologies, user research, wireframing, and information architecture.
• Prototyping: Advanced proficiency in Figma for creating interactive prototypes and design mockups.
• User Testing & Iteration: Experience planning, conducting, and iterating based on user testing findings.
• Behavioral Psychology Application: Understanding of how to apply behavioral insights to drive user engagement and adoption.
• PaaS/SaaS Understanding: Deep knowledge of PaaS and SaaS architecture, development, and deployment models.
• API & Cloud Platform Familiarity: Working knowledge of APIs, cloud infrastructure, and integration patterns.
• Cross-Functional Collaboration: Proven ability to work effectively with Engineering, Sales, Marketing, and Service teams.
• Mentoring & Influence: Experience mentoring junior team members and influencing stakeholders across different departments.

Preferred Skills:

• Agricultural Data Standards: Familiarity with industry-specific data standards in agriculture (e.g., AgGateway, ISOXML).
• Supply Chain & Precision Agriculture: Knowledge of agricultural supply chain platforms and precision agriculture technologies.
• Traceability Systems: Understanding of food and agricultural product traceability solutions.
• CRM & Customer Success Systems: Experience with CRM platforms (e.g., Salesforce) and Customer Success software.
• Design Thinking Facilitation: Experience leading design thinking workshops.
• Agile Methodologies: Proficiency in Agile development frameworks.

📝 Enhancement Note: The experience requirement of 6-10 years, coupled with the "player/coach" and "grow into progressively senior roles" mentions, suggests this role is a strategic individual contributor with leadership potential, suitable for mid-to-senior level professionals. The "player/coach" aspect implies a hands-on approach alongside leadership and mentorship. The "agricultural data standards" and related preferences are highly specific and suggest a strong preference for candidates with domain expertise in AgTech.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Complex Workflow Design: Showcase examples of designing and simplifying intricate workflows for B2B software, demonstrating a clear understanding of user journeys and process optimization.
• UI/UX Simplification: Present case studies where technical or complex user interfaces were redesigned to be intuitive and user-friendly for non-technical audiences.
• Prototyping & User Testing: Include examples of interactive prototypes created in Figma, alongside evidence of how user testing informed design iterations and led to improved outcomes.
• Product-Market Fit Validation: Demonstrate instances where you validated product concepts or features with target users or customers, showing a process for rapid iteration and feedback incorporation.
• Service-to-Product Translation: If possible, include examples or descriptions of how you contributed to transforming a service-based offering into a more productized or scalable solution.

Process Documentation:

• Workflow Design & Optimization: Documented processes for mapping out user flows, identifying pain points, and designing optimized workflows that enhance efficiency and user satisfaction.
• Prototyping & Iteration Cycles: Clear methodologies for rapid prototyping, user feedback collection, and iterative design improvements.
• Cross-Functional Collaboration Frameworks: Demonstrated processes for engaging with engineering, sales, and managed services teams to gather requirements, validate designs, and ensure successful product integration.
• MVP Definition & Scope Management: Documented approaches for defining MVP scope, prioritizing features, and managing product development cycles in an Agile or similar framework.

📝 Enhancement Note: Given the role's emphasis on Figma, prototyping, and transforming services into products, a portfolio that visually demonstrates these capabilities will be crucial. The ability to articulate the process behind the design and product decisions, not just the final output, will be highly valued. It's essential for candidates to highlight how their work directly impacted business outcomes like conversion rates or customer adoption.

💵 Compensation & Benefits

Salary Range: For a Product & UX Strategist role with 6-10 years of experience in Calgary, Alberta, Canada, a competitive annual salary range is estimated to be between CAD $100,000 and CAD $140,000. This estimate is based on industry benchmarks for similar roles, considering experience level, the tech sector, and the specific geographic location.

Benefits:

• Financial Rewards: Annual bonuses and incentive programs recognizing strong performance.
• Comprehensive Health: Healthcare benefits from Day One, including co-paid health, dental, and vision plans.
• Support Services: Employee Assistance Program (EAP) for confidential support.
• Insurance: Disability life insurance and Accidental Death & Dismemberment (AD&D) insurance.
• Work-Life Harmony: Generous personal time and vacation balances exceeding statutory minimums, plus observed non-legislated holidays.
• Retirement Planning: Contributions to retirement savings plans.

Working Hours: The standard working hours are likely around 40 hours per week, typical for a full-time professional role in Canada. While the role is remote-friendly, maintaining consistent availability during core business hours for collaboration with the Calgary-based team and global stakeholders is expected.

📝 Enhancement Note: The salary range is an estimate for Calgary, AB, Canada, based on typical compensation for mid-to-senior level Product and UX roles in the technology sector. It accounts for the specific location's cost of living and market rates. The benefits listed are directly from the provided text and are presented to highlight the total compensation package beyond base salary.

🎯 Team & Company Context

🏢 Company Culture

Industry: Farmers Edge operates within the AgTech (Agricultural Technology) and Digital Consulting sectors, focusing on leveraging data to redefine how agriculture companies operate. They provide disruptive technologies, deep industry insights, and scalable managed services to empower industry leaders.

Company Size: Farmers Edge is a growing company, likely falling into the medium to large enterprise category based on typical hiring volumes and operational scope in the tech sector. This size often allows for both established processes and opportunities for individual impact.

Founded: While the founding date is not specified, the company's description as "fast-growing" and its focus on "disruptive technologies" suggests an organization that has evolved beyond startup phase and is now scaling its operations and market presence.

Team Structure:

• The operations and product teams are likely structured to support a complex PaaS offering. Expect a mix of specialized roles (e.g., Product Managers, UX Designers, Solution Architects, Managed Services Consultants, Engineers) working collaboratively.
• Reporting structures will likely involve a direct manager within the product or UX discipline, with close alignment to Managed Services and Engineering leadership.
• Cross-functional collaboration is a core component, with frequent interaction between Product, UX, Engineering, Sales, and Managed Services teams to ensure product-market fit and successful client implementations.

Methodology:

• Data Analysis & Insights: The company heavily emphasizes data-driven decisions, utilizing agricultural data to provide insights and drive growth.
• Workflow Planning & Optimization: A key focus is on optimizing workflows, both for internal processes and for customer-facing platforms, aiming for efficiency and transformative outcomes.
• Automation & Efficiency: The company likely employs automation where possible to scale services and enhance the efficiency of its digital solutions and managed services.

Company Website: https://www.farmersedge.ca/

📝 Enhancement Note: The company's focus on agriculture and data suggests a culture that values innovation, deep domain expertise, and a results-oriented approach. The "fast-growing" nature implies a dynamic environment that can be both exciting and demanding, requiring adaptability and a proactive mindset. The blend of digital consulting and managed services indicates a customer-centric approach focused on delivering tangible value.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-to-senior level, requiring 6-10 years of experience. It's a strategic individual contributor role that demands significant product and UX expertise. The "player/coach" aspect suggests it's a stepping stone for individuals looking to deepen their strategic impact or potentially move into more senior leadership positions within product management or design.

Reporting Structure: The Product & UX Strategist will likely report to a Product Lead, Director of Product Management, or Head of UX. They will collaborate closely with leaders in Managed Services, Engineering, and Sales, indicating a matrixed reporting environment common in tech companies.

Operations Impact: The role has a direct impact on revenue and business growth by:

• Improving the sales demo experience, directly influencing demo-to-proposal conversion rates.
• Ensuring product-market fit through rapid prototyping and validation, reducing risk and accelerating adoption.
• Enhancing customer satisfaction and retention by simplifying complex PaaS/SaaS solutions and aligning them with managed services for better value delivery.
• Driving innovation by identifying opportunities to productize services and leverage emerging technologies.

Growth Opportunities:

• Advanced Product Leadership: Potential to grow into a Senior Product Manager, Group Product Manager, or Product Lead role, taking on more strategic ownership of product lines or platforms.
• UX Specialization: Opportunity to become a lead UX designer or UX architect, focusing on the overall user experience strategy for the company's entire product suite.
• Service-to-Product Expertise: Develop deep expertise in transforming service-based businesses into product-led organizations, a highly valuable skill in many industries.
• Mentorship & Team Building: As a "player/coach," there's an opportunity to build out and mentor a team of product or UX professionals as the company scales.
• Industry Specialization: Deepen knowledge within the AgTech sector, becoming a subject matter expert.

📝 Enhancement Note: The explicit mention of growing into "progressively senior roles" is a strong indicator of the company's commitment to internal talent development. Candidates should prepare to discuss their long-term career aspirations and how this role fits into their growth trajectory. The unique aspect of productizing services offers a distinct growth path for those interested in operational efficiency and business model innovation.

🌐 Work Environment

Office Type: Farmers Edge operates in a modern, professional environment. Given the "Remote OK" status, the company likely supports a hybrid or fully remote work model, with options for in-office collaboration at their Calgary headquarters.

Office Location(s): The primary listed location is Calgary, Alberta, Canada (T1S 0T3). The company may have other offices globally, but this role is centered around the Calgary hub for core team interactions.

Workspace Context:

• Collaborative Environment: Expect a dynamic and collaborative workspace that encourages interaction between product, engineering, sales, and service teams to drive innovation and customer success.
• Technology & Tools: Access to a modern technology stack, including design tools like Figma, cloud platforms, and various productivity and communication software.
• Team Interaction: Opportunities for regular team meetings, design reviews, brainstorming sessions, and cross-functional project work, whether in person or virtually.

Work Schedule: The standard work schedule is likely 40 hours per week. While remote flexibility is offered, adherence to core business hours for team collaboration and client interactions is expected. The company emphasizes "Work Life Harmony" with generous personal time and vacation balances.

📝 Enhancement Note: The "Remote OK" designation suggests that while the role is based in Calgary, candidates outside of the immediate area may be considered, provided they can effectively collaborate remotely and potentially travel for key meetings. The emphasis on "Work Life Harmony" indicates a company culture that values employee well-being alongside professional output.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening & Application Review: Your application will be reviewed for alignment with the core requirements. A strong portfolio is essential at this stage.
2. Hiring Manager/Recruiter Call: A discussion to assess your background, experience, and initial fit for the role and company culture.
3. Skills Assessment / Case Study: You may be asked to complete a take-home exercise or a live case study focused on product strategy, UX design, or problem-solving related to PaaS customization or service-to-product transformation. This is where your portfolio will be heavily referenced.
4. Team/Stakeholder Interviews: Interviews with key team members from Product, UX, Engineering, and potentially Managed Services to evaluate your technical skills, collaborative approach, and strategic thinking.
5. Final Interview: A discussion with senior leadership to assess overall fit, strategic vision, and potential for growth within the company.

Portfolio Review Tips:

• Showcase PaaS Customization: Include examples of how you've adapted or customized software platforms for enterprise clients, highlighting your understanding of their unique needs and workflows.
• Figma & Prototyping Mastery: Clearly demonstrate your Figma skills through interactive prototypes. Explain the design process, user research findings, and how your prototypes were used for validation.
• Service-to-Product Case Study: If possible, present a case study or detailed example of how you contributed to transforming a service into a more scalable product. Focus on the strategy, challenges, and outcomes.
• Quantify Impact: Whenever possible, use metrics to demonstrate the impact of your work. For example, improvements in conversion rates, user adoption, efficiency gains, or customer satisfaction.
• Tailor to AgTech: If you have experience or examples related to agriculture, data, or supply chains, highlight these prominently.

Challenge Preparation:

• Problem Framing: Be prepared to articulate how you would approach a problem, breaking it down into smaller, manageable components.
• User-Centric Solutions: Demonstrate your ability to empathize with diverse user groups and design solutions that address their specific pain points.
• Strategic Thinking: Be ready to discuss your product vision, how you'd prioritize features, and how your design decisions align with business objectives.
• Collaboration Scenarios: Prepare examples of how you've worked with engineering, sales, and service teams to achieve common goals.

📝 Enhancement Note: The emphasis on a portfolio that showcases "complex workflow design and meaningful simplification of technical UIs" is paramount. Candidates should curate their portfolio specifically to highlight these aspects. The mention of "demo-to-proposal conversion" implies a business-oriented approach to UX/Product strategy, so demonstrating an understanding of sales enablement through design will be beneficial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for prototyping, UI design, and user flow visualization. Mastery is essential.
• Prototyping Tools: Beyond Figma, familiarity with other prototyping or wireframing tools may be beneficial.
• User Research Platforms: Tools for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, Lookback, SurveyMonkey).

Analytics & Reporting:

• Product Analytics Tools: Experience with tools like Google Analytics, Amplitude, Mixpanel, or similar for understanding user behavior within the platform.
• Data Visualization Tools: Familiarity with tools like Tableau, Power BI, or Looker for presenting data insights.
• CRM Systems: Knowledge of CRM platforms (e.g., Salesforce) for understanding customer data and sales processes.

CRM & Automation:

• CRM Platforms: Experience with Salesforce or similar CRM systems is a strong asset, given the B2B enterprise focus.
• Integration Technologies: Understanding of APIs and how they facilitate integration between different software systems and services.
• Cloud Platforms: Familiarity with cloud environments (e.g., AWS, Azure, GCP) where PaaS solutions are typically hosted.
• Customer Success Platforms: Knowledge of systems used to manage customer relationships and ensure client success post-onboarding.

📝 Enhancement Note: The specific mention of Figma is critical. Candidates should be prepared to discuss their proficiency and typical workflows within Figma. The "APIs/cloud platforms" familiarity, alongside "managed/professional services," points to a need for understanding how software integrates with human-delivered services in a B2B context.

👥 Team Culture & Values

Operations Values:

• Data-Driven Innovation: A core value likely centered around using agricultural data to drive innovation and create impactful solutions for the farming industry.
• Customer-Centricity: A strong focus on understanding and serving the needs of diverse stakeholders, from farmers to large enterprise clients, ensuring their success with the platform.
• Efficiency & Scalability: Emphasis on building efficient processes and scalable product offerings that can support rapid growth and broad market reach.
• Collaboration & Teamwork: A culture that values cross-functional collaboration, knowledge sharing, and collective problem-solving to achieve ambitious goals.
• Impact & Growth: A drive to make a tangible impact in the agriculture sector and a commitment to continuous learning and professional growth.

Collaboration Style:

• Cross-Functional Integration: Expect a high degree of collaboration between Product, UX, Engineering, Sales, and Managed Services teams, fostering a holistic approach to product development and delivery.
• Process Review & Feedback: An open environment for reviewing processes, sharing feedback constructively, and collectively identifying areas for improvement in product design and service delivery.
• Knowledge Sharing: Practices that encourage sharing best practices, insights from user research, and learnings from product launches to elevate the entire team's capabilities.

📝 Enhancement Note: The company's mission in agriculture, combined with its tech-forward approach, suggests a culture that balances deep domain expertise with a passion for technological advancement. Candidates should be prepared to articulate how they align with these values and contribute to a collaborative, results-oriented environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Service and Product: A primary challenge will be effectively translating the nuances of managed services into repeatable, scalable product features and workflows, ensuring no critical aspects are lost.
• Diverse Stakeholder Needs: Balancing the varied requirements and technical proficiencies of diverse user groups, from farmers to enterprise clients and internal teams.
• Rapid Iteration in Complex Industry: The need to quickly validate product-market fit and iterate designs within the complex and often data-rich agricultural sector.
• Integrating Disparate Systems: Navigating the technical complexities of integrating upstream and downstream data across various platforms and services.
• Scaling UX for Enterprise PaaS: Ensuring the user experience remains intuitive and effective as the enterprise PaaS offering grows and is customized for an increasing number of clients.

Learning & Development Opportunities:

• Deep AgTech Domain Expertise: Opportunity to become a subject matter expert in the intersection of agriculture, data science, and digital platforms.
• Product-Service Transformation: Gain invaluable experience in a specialized area of product management and business model innovation.
• Advanced UX Strategy: Develop sophisticated UX strategies for complex B2B PaaS environments, working with behavioral psychology principles.
• Cross-Functional Leadership: Hone skills in collaborating with and influencing diverse teams, from engineering to sales and client-facing services.
• Industry Conferences & Certifications: Potential for professional development through industry events, workshops, and relevant certifications in product management or UX design.

📝 Enhancement Note: The challenges highlight the unique nature of this role, particularly the service-to-product transformation aspect. Candidates who thrive in environments that require bridging technical development with service delivery will find these challenges engaging. The growth opportunities are significant, offering specialized skill development and career progression within a high-demand industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you transformed a complex service offering into a more productized solution. What was your process, what were the key challenges, and what was the outcome?" (Focus on your methodology for defining scope, MVP, and validation).
• "How would you approach customizing our PaaS for a new enterprise client who has very specific workflow needs? Walk us through your Figma prototyping and user validation process." (Highlight your ability to translate needs into tangible designs and gather feedback).
• "Our platform serves diverse users, from farmers to corporate brands. How would you apply behavioral psychology to create unified, intuitive experiences across these segments?" (Demonstrate your understanding of user empathy and design principles).

Company & Culture Questions:

• "What interests you about the AgTech industry and Farmers Edge specifically?" (Research the company's mission, recent news, and specific solutions).
• "How do you see your 'player/coach' approach fitting into a growing product team?" (Discuss your ability to both execute and mentor/lead).
• "How do you measure the success of a UX/Product strategy, especially concerning demo-to-proposal conversion?" (Prepare to discuss key metrics and your approach to data-driven decision-making).

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each portfolio piece, clearly outline the problem, your role, the solutions you designed (showcasing Figma), the process (research, prototyping, testing), and the quantifiable results.
• Highlight PaaS Customization: Dedicate specific examples to how you've adapted or customized software for enterprise clients, emphasizing the "enterprise PaaS" aspect.
• Demonstrate Service-to-Product Thinking: If you have relevant examples, clearly articulate how you contributed to making a service more product-like.
• Be Ready for Live Figma Demo: You might be asked to walk through a prototype in Figma, explaining your design decisions in real-time.
• Focus on Impact: Emphasize how your work drove business outcomes, such as improved user adoption, increased efficiency, or better conversion rates.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of strategic product thinking and hands-on UX execution, with a clear understanding of business objectives like conversion rates. Highlighting experience with PaaS, APIs, and bridging software with services will be key. The AgTech context is crucial, so showing genuine interest and understanding of the industry will be a significant advantage.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Farmers Edge ApplicantPro portal.
• Portfolio Customization: Curate your portfolio to prominently feature examples of complex B2B software workflow design, UI simplification for non-technical users, and interactive Figma prototypes. Specifically highlight any experience with PaaS customization or transforming services into products.
• Resume Optimization: Tailor your resume to include keywords from the job description, such as "Product Strategy," "UX Design," "Figma," "PaaS," "Managed Services," "APIs," and "AgTech." Quantify your achievements with specific metrics related to efficiency, adoption, or conversion improvements.
• Interview Preparation: Practice articulating your approach to product strategy, UX design, and cross-functional collaboration. Prepare to discuss your experience with Figma, user testing, and behavioral psychology in design. Rehearse your portfolio walkthrough, focusing on demonstrating business impact.
• Company Research: Thoroughly research Farmers Edge, their solutions, their role in the AgTech industry, and their company culture. Understand their PaaS offering and how it integrates with their managed services.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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