Product and Brand Designer

📍 Job Overview

Job Title: Product and Brand Designer

Company: Alohi SA

Location: Geneva, Geneva, Switzerland

Job Type: Full-Time

Category: Product & Brand Design

Date Posted: April 27, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in defining and executing the visual identity and user experience for Alohi's AI-first SaaS product suite, including Sign.Plus, Dial.Plus, Fax.Plus, and Scan.Plus.

• The Product and Brand Designer will bridge the gap between product development and marketing by ensuring cohesive brand representation and intuitive user interfaces across all customer touchpoints.

• This position is integral to maintaining and evolving Alohi's design system, directly impacting user engagement and brand perception for over 4 million customers globally.

• The role demands a blend of creative design expertise, user-centricity, and collaborative spirit within a fast-paced, entrepreneurial environment.

📝 Enhancement Note: This role is categorized under Product & Brand Design, but given the company's AI-first SaaS focus and the emphasis on user experience and cross-functional collaboration, it can also be viewed through the lens of GTM (Go-To-Market) operations, specifically in ensuring product-market fit through design and brand consistency.

📈 Primary Responsibilities

• Product Design & User Experience:

  • Conceptualize, design, and prototype innovative, user-centric interfaces for Alohi's suite of SaaS products, ensuring intuitive navigation and engagement.
  • Collaborate closely with Product Managers and Software Engineers throughout the product development lifecycle to translate design concepts into functional, high-fidelity interfaces, ensuring pixel-perfect implementation.
  • Conduct user research, usability testing, and gather feedback to iteratively refine product designs, focusing on enhancing user satisfaction and task completion rates.
  • Maintain, update, and evolve the comprehensive design system, ensuring consistency in UI components, patterns, and visual language across all products.

• Brand Identity & Marketing Design:

  • Develop, refine, and rigorously enforce Alohi's visual identity and brand guidelines across all internal and external communications.
  • Create and manage a centralized brand asset library, ensuring easy access and consistent application of brand elements.
  • Design compelling marketing collateral, campaign assets, and promotional materials that effectively articulate Alohi's value proposition and brand story to target audiences.
  • Partner with the Marketing team to conceptualize and execute engaging digital and print campaigns, contributing design expertise to achieve marketing objectives.
  • Ensure unwavering brand consistency across all customer touchpoints, from product interfaces to website content and marketing outreach.

• Collaboration & Strategy:

  • Foster strong, collaborative relationships with Marketing and Product teams to align design initiatives with overarching business goals and product roadmaps.
  • Actively participate in cross-functional brainstorming sessions, contributing creative ideas and design solutions to complex business challenges.
  • Clearly articulate design concepts, rationale, and user insights to stakeholders, including leadership, gathering feedback and securing approvals.

• Market & Trend Analysis:

  • Proactively monitor emerging design trends, industry best practices, and technological advancements (particularly in AI) to inform and elevate design strategies.

  • Conduct competitive analysis of design and branding within the SaaS and AI landscapes to identify market positioning opportunities and potential areas for differentiation.

  • Continuously explore and propose innovative methods to enhance user experience, brand engagement, and overall product appeal.

📝 Enhancement Note: The responsibilities highlight a dual focus on product design and brand identity. For operations professionals, understanding how these two areas intersect is crucial. The ability to translate brand strategy into product UX and marketing materials is a key GTM function. The emphasis on design systems and user research also speaks to operational efficiency in design execution.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 3 years of progressive experience in a combined role encompassing both Brand Design and Product Design.

Required Skills:

• Visual Design Proficiency: Exceptional visual design skills with a strong portfolio showcasing brand identity development and product interface design.

• Figma Mastery: Advanced proficiency in Figma for creating detailed prototypes, user flows, and high-fidelity mockups.

• Design Tool Versatility: Experience with other industry-standard design tools, including Adobe Photoshop, and familiarity with AI-powered design tools for enhanced workflow and creative output.

• Brand Strategy & Execution: Proven ability to develop and implement comprehensive brand guidelines, manage brand assets, and ensure brand consistency across diverse platforms.

• User-Centric Design: Solid understanding of user-centered design principles, with experience in conducting user research and usability testing to inform design decisions.

• Communication: Fluent in English, both written and verbal, with the ability to articulate design rationale and collaborate effectively with international teams.

Preferred Skills:

• SaaS Design Experience: Prior experience designing for Software-as-a-Service (SaaS) products, demonstrating an understanding of user lifecycle, onboarding, and retention design principles.

• Developer Collaboration: Familiarity with HTML and CSS, enabling more effective communication and collaboration with engineering teams regarding design implementation.

• User Research Methodologies: In-depth knowledge of various user research techniques and usability testing methodologies, with practical experience in applying them to product development.

• Design System Management: Experience in building, maintaining, or contributing to robust design systems.

📝 Enhancement Note: The requirement for 3+ years of experience in both brand and product design indicates a need for a well-rounded designer who can operate across different design disciplines. Proficiency in Figma is a strong indicator of the company's primary design tool. The "nice to have" skills like HTML/CSS and user research methodologies are crucial for candidates aiming to demonstrate a deeper understanding of the product development process and cross-functional collaboration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3 years of combined work in Brand Design and Product Design is mandatory.

• The portfolio must include distinct sections demonstrating expertise in:

  • Brand Identity Development: Showcase case studies of brand guideline creation, visual identity systems, logo development, and brand asset libraries. Highlight how brand strategy was translated into tangible visual elements.
  • Product Design & UX: Present detailed case studies of product interfaces designed for SaaS applications. Include user flows, wireframes, high-fidelity mockups, and prototypes created in Figma. Emphasize user-centric problem-solving and the design process.
  • Design System Contributions: If applicable, include examples of contributions to or creation of design systems, highlighting component libraries, style guides, and their impact on consistency and efficiency.
  • Marketing Collateral: Examples of marketing materials such as website banners, social media graphics, campaign visuals, or pitch decks that effectively communicate brand messaging.

Process Documentation:

• Candidates are expected to be able to articulate their design process clearly, demonstrating:
  • Discovery & Research: Methods used for understanding user needs, market trends, and business objectives.
  • Ideation & Design: Workflow for brainstorming, wireframing, prototyping, and iterating on designs.
  • Implementation & Collaboration: How designs are handed off to development teams and how feedback loops are managed for continuous improvement.
  • Measurement & Iteration: Approaches to tracking design performance and using data to drive further iterations and optimizations.

📝 Enhancement Note: For a Product and Brand Designer role, the portfolio is paramount. It's not just about aesthetics but about demonstrating a strategic approach to design, problem-solving, and collaboration. Operations professionals will appreciate the emphasis on process, system thinking, and quantifiable impact, which are core to operations disciplines.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Office First Collaboration: Full-time position based in the Geneva office, fostering in-person collaboration and idea exchange within a lean, high-calibre team.

• AI-First Technology: Provision of all necessary devices and software, including access to cutting-edge AI tools and a modern tech stack.

• Personal Development Budget: A dedicated budget for ongoing learning, training programs, conferences, courses, and professional development opportunities.

• Team Engagement: Regular quarterly team events and an annual company-wide retreat designed for connection, celebration, and team building.

• Award-Winning Culture: Recognition as a "Great Place to Work" and "Best Workplace," indicating a positive and supportive work environment.

• Wellness & Perks:

  • Weekly yoga sessions to promote physical and mental well-being.

Working Hours:

• Standard full-time working hours are expected, likely around 40 hours per week, with flexibility typically offered to accommodate project deadlines and individual work styles within an office-first environment.

📝 Enhancement Note: The salary range is an estimation based on the location (Geneva, Switzerland) and the specified experience level (Mid-Level, ~3-5 years). Geneva is known for its high cost of living and competitive salaries. The benefits package emphasizes a strong work-life balance, continuous learning, and a positive company culture, which are attractive to professionals seeking stability and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software as a Service (SaaS), AI-First Technology, Productivity Tools. Alohi operates in a rapidly evolving tech landscape, focusing on simplifying business operations through AI-driven solutions. This translates to a culture that values innovation, efficiency, and forward-thinking.

Company Size: Alohi is a scale-up, indicating a company that has moved beyond the startup phase and is experiencing significant growth. This suggests a dynamic environment with established processes but still retaining entrepreneurial agility. Company size is likely in the range of 50-200 employees, based on the "lean, fast-growing team" description.

Founded: Founded with seed support from FONGIT and the State of Geneva, Alohi has chosen a bootstrapping growth strategy, emphasizing financial independence and customer focus. This suggests a culture of self-reliance, strategic decision-making, and a long-term vision.

Team Structure:

• The Product and Brand Designer will be part of a lean, high-calibre team, likely reporting into a Design Lead or Head of Product/Marketing.

• Direct collaboration is expected with Product Managers, Software Engineers, and the Marketing team, indicating a cross-functional and integrated approach to product development and go-to-market strategies.

Methodology:

• AI-First Approach: AI is central to Alohi's product development and company strategy, meaning the design team must be comfortable integrating AI concepts and tools into their workflow.

• Customer-Centricity: With over 4 million customers, a deep understanding of user needs and feedback is crucial. Design decisions are expected to be data-informed and user-validated.

• Lean & Agile Operations: The bootstrapping and fast-growing nature suggest an agile methodology, prioritizing speed, iteration, and direct impact. Decisions are made quickly, and individuals are expected to take ownership.

Company Website: https://www.alohi.com/

📝 Enhancement Note: Alohi's description as an "AI-first SaaS scale-up" is key. This implies a company that is technologically advanced, customer-focused, and growth-oriented. The "office-first" approach and lean team structure suggest a collaborative and high-ownership environment, which is typical of successful scale-ups.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level, suitable for professionals with 2-5 years of dedicated experience. It requires a blend of foundational skills and the ability to operate with a degree of autonomy. The role is not entry-level but also not yet senior management. It's a critical contributor role where individuals are expected to execute and influence design decisions.

Reporting Structure: The designer will likely report to a Design Lead, Head of Product, or potentially a senior designer who oversees brand and product initiatives. The emphasis on collaboration suggests a flat hierarchy where direct communication with cross-functional teams is encouraged, regardless of formal reporting lines.

Operations Impact:

• The Product and Brand Designer's work directly impacts the user experience (UX) and brand perception of Alohi's products, which are critical drivers of customer acquisition, retention, and overall revenue growth.

• By ensuring consistent branding and intuitive product design, the role supports sales enablement and marketing efforts, contributing to a stronger market position and competitive advantage.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in either Product Design (UX/UI) or Brand Design, or to become a specialist in designing for SaaS and AI-driven products.

• Leadership Potential: With proven success and experience, potential to move into a Senior Designer role, Design Lead, or even manage a design team as the company scales.

• Cross-functional Advancement: The role provides exposure to Product Management and Marketing, offering pathways into product strategy or marketing leadership roles for individuals with broader interests.

• Skill Development: Continuous learning is supported through a dedicated budget, enabling acquisition of new design skills, AI tool proficiency, and industry best practices.

📝 Enhancement Note: The growth trajectory for a Product and Brand Designer in a scale-up environment like Alohi is strong. The company's focus on AI and SaaS provides specialized experience, and the "office-first," collaborative culture can accelerate learning and career progression. Candidates should highlight their potential for growth and willingness to take on increasing responsibilities.

🌐 Work Environment

Office Type: Alohi emphasizes an "Office First" approach, indicating a commitment to in-person collaboration. This means the work environment is primarily on-site, designed to facilitate direct interaction and spontaneous idea exchange among team members.

Office Location(s): The role is based in Alohi's Geneva office. Geneva is a major international hub, offering a high quality of life and a vibrant business ecosystem. The office is expected to be a modern, well-equipped workspace conducive to creative and collaborative work.

Workspace Context:

• Collaborative Hub: The office space is designed to foster collaboration, likely featuring open-plan areas, meeting rooms, and dedicated spaces for brainstorming and focused work.

• Technology-Rich Environment: As an AI-first company, the workspace will be equipped with modern technology, including high-performance devices and access to cutting-edge software and AI tools, supporting efficient and innovative design processes.

• Team Interaction: The "office first" policy ensures ample opportunities for direct interaction with colleagues from product, marketing, and engineering teams, promoting a strong sense of team cohesion and shared purpose.

Work Schedule: While specific hours aren't detailed, a standard full-time schedule (approximately 40 hours per week) is anticipated. The "office first" model suggests a structured work week, though flexibility around core hours may be available, allowing for effective project execution and work-life balance within the collaborative office setting.

📝 Enhancement Note: The "Office First" policy is a significant differentiator. Candidates who thrive in collaborative, in-person environments will find this appealing. It suggests a company culture that values direct communication and team synergy over remote flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation & Discussion: An in-depth session where you present your portfolio, detailing your design process, problem-solving approach, and specific contributions to brand and product design projects. This is likely a key stage to evaluate your skills and thought process.

• Cross-Functional Interviews: Meetings with Product Managers, Marketing team members, and potentially engineers to assess collaboration skills, communication style, and understanding of cross-functional dynamics.

• Hiring Manager/Leadership Interview: A final interview to discuss cultural fit, career aspirations, and overall alignment with Alohi's mission and values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in both brand and product design, with a preference for SaaS-related work if possible.

• Tell a Story: For each project, clearly articulate the problem, your specific role and contributions, the design process you followed (emphasizing research, ideation, iteration), the tools used (highlight Figma), and the measurable impact or outcomes.

• Highlight Figma Proficiency: Showcase detailed examples of your work in Figma, including complex prototypes, design system components, and user flows.

• Demonstrate Brand Strategy: Clearly outline how you developed or evolved brand identities, showing consistency across various touchpoints and marketing materials.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs, whether it's improved conversion rates, user satisfaction scores, or efficiency gains from design systems.

• Prepare for Questions: Be ready to discuss your design rationale, how you handle feedback, and how you stay updated on design trends, especially in AI.

Challenge Preparation:

• While not explicitly mentioned, be prepared for a potential design challenge or case study. This could involve:

  • UI/UX Challenge: Designing a specific feature or improving an existing user flow for a hypothetical SaaS product.
  • Brand Identity Exercise: Developing a concept for a new brand asset or campaign.

• Focus on demonstrating your process, strategic thinking, and ability to deliver within a given timeframe. Clearly articulate your assumptions and rationale.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenges underscores the practical, execution-oriented nature of this role. Candidates should prepare to deeply articulate their design process and demonstrate tangible results.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI/UX design, prototyping, and collaboration. Mastery is essential.

• Adobe Photoshop: Required for image editing, graphic creation, and potentially other brand asset development.

• AI Tools: Proficiency or familiarity with AI-powered design tools is expected, indicating Alohi's commitment to leveraging cutting-edge technology for design workflows. This could include AI image generators, AI-assisted design assistants, or AI for content creation.

Analytics & Reporting:

• While not explicitly listed as design tools, designers will likely interact with analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to understand user behavior and track the impact of their designs.

CRM & Automation:

Other Potential Tools:

• Prototyping Tools: While Figma is primary, familiarity with others like InVision or Adobe XD could be advantageous.

• Collaboration Tools: Slack, Jira, Confluence for team communication and project management.

• User Research Platforms: Tools for conducting surveys, interviews, and usability tests (e.g., UserTesting.com, SurveyMonkey).

📝 Enhancement Note: The explicit mention of Figma and Adobe Photoshop, along with "AI tools," gives a clear picture of the core design technology stack. Understanding how these tools integrate into a broader SaaS product development and marketing ecosystem is valuable.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A deep commitment to understanding and serving the needs of Alohi's 4M+ customers, ensuring products and brands are user-centric and valuable.

• Innovation & AI-First: Embracing cutting-edge technology, particularly AI, to drive product development and operational efficiency. A willingness to experiment and adopt new tools and methodologies is key.

• Ownership & Autonomy: As a scale-up with a lean team, individuals are expected to take initiative, own their work, and drive projects forward with minimal oversight.

• Collaboration & Transparency: The "office first" policy fosters a culture of open communication, idea sharing, and teamwork across departments.

• Efficiency & Speed: The bootstrapping growth model implies a focus on rapid iteration, agile processes, and delivering impactful results quickly.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration between Design, Product Management, and Marketing is essential for aligning brand and product strategies.

• Direct Communication: The office-first environment encourages spontaneous discussions, feedback sessions, and joint problem-solving.

• Constructive Feedback: A culture that values constructive criticism and open dialogue to improve designs and processes.

• Shared Goals: A collective drive towards achieving company objectives, with design playing a crucial role in customer acquisition, retention, and brand building.

📝 Enhancement Note: Alohi's values emphasize a modern, forward-thinking approach to business, blending technological innovation with a strong customer and team focus. The "office first" culture is a significant aspect of their collaboration style.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Product: Effectively harmonizing distinct brand identity requirements with the functional needs and user experience of multiple SaaS products.

• Rapid Iteration: Keeping pace with the fast-moving SaaS and AI landscapes, requiring continuous adaptation of design strategies and tools.

• Cross-Functional Alignment: Navigating priorities and communication across different departments (Product, Marketing, Engineering) to ensure cohesive execution.

• Scaling Design Systems: Evolving and maintaining design systems that can support a growing suite of products and a growing user base.

• AI Integration Complexity: Staying ahead of AI trends and effectively integrating AI tools and concepts into design workflows and product features.

Learning & Development Opportunities:

• AI Design Specialization: Gaining expertise in designing AI-powered features and leveraging AI tools for creative processes.

• SaaS Product Design Mastery: Deepening understanding of user lifecycle management, subscription models, and retention strategies within SaaS.

• Cross-Disciplinary Growth: Exposure to product strategy, marketing campaign development, and potentially front-end development through close collaboration.

• Leadership Development: Opportunities to mentor junior designers, lead design initiatives, and potentially grow into management roles within a scaling organization.

• Industry Exposure: Access to conferences, training, and certifications funded by the personal development budget.

📝 Enhancement Note: The challenges presented are typical for a growing tech company in the SaaS and AI space. The growth opportunities are directly tied to the company's strategic focus and the nature of the role, offering clear paths for professional development.

💡 Interview Preparation

Strategy Questions:

• Design Process & Rationale: "Walk us through a complex product design project from your portfolio. What was the problem, your approach, key decisions, and the outcome?" Be prepared to defend your design choices with data and user insights.

• Brand Strategy & Consistency: "How would you ensure brand consistency across our suite of products (Sign.Plus, Dial.Plus, etc.) and marketing materials, given their distinct functionalities?" Discuss your approach to brand guidelines and asset management.

• AI in Design: "How do you see AI influencing product and brand design in the SaaS space, and how have you incorporated AI tools into your workflow?" Be ready to discuss specific AI tools or concepts.

• Collaboration & Conflict: "Describe a time you disagreed with a Product Manager or Engineer on a design decision. How did you handle it, and what was the resolution?" Highlight your communication and negotiation skills.

Company & Culture Questions:

• Alohi's Mission: "What excites you about Alohi's mission to simplify how businesses work with AI-first SaaS products?" Show you've researched the company and its products.

• Office-First Preference: "Our culture is office-first. How do you see yourself contributing to and thriving in a highly collaborative, in-person environment?"

• Growth Aspirations: "Where do you see your career in design progressing in the next 3-5 years, and how does this role at Alohi align with those goals?"

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically, perhaps by project type (Product, Brand) or by impact.

• Focus on Process, Not Just Pixels: For each case study, explain your thought process, the problem you were solving, your methodology, and the iterative steps you took.

• Quantify Success: Use metrics (user satisfaction, conversion rates, engagement, efficiency gains) to demonstrate the impact of your designs.

• Highlight Figma & AI Tools: Explicitly mention and showcase your work within Figma and any AI tools used.

• Tailor to Alohi: If possible, subtly tailor your presentation to highlight projects or skills most relevant to Alohi's SaaS and AI focus.

• Be Ready for Q&A: Anticipate questions about your design decisions, challenges, and how you handle feedback.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skill, but also strategic thinking, collaborative ability, and an understanding of Alohi's specific business context (SaaS, AI-first, office-first).

📌 Application Steps

To apply for this Product and Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio is readily accessible (link included in your application) and highlights projects demonstrating both brand identity development and user-centric product design, with a preference for SaaS applications. Tailor your project selection to showcase relevant skills for Alohi.

• Resume Optimization: Update your resume to clearly articulate your 3+ years of combined experience in brand and product design. Use keywords from the job description such as "Figma," "AI tools," "SaaS design," "user research," and "brand guidelines." Quantify achievements where possible.

• Prepare Your Narrative: Rehearse your "design story" for key portfolio projects, focusing on your process, problem-solving approach, and quantifiable impact. Be prepared to discuss your experience with Figma and any AI design tools.

• Research Alohi: Thoroughly research Alohi's products (Sign.Plus, Dial.Plus, Fax.Plus, Scan.Plus), their AI-first strategy, and their "office-first" culture to demonstrate genuine interest and understanding during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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