Principal Product Designer, Moveworks

📍 Job Overview

Job Title: Principal Product Designer, Moveworks (Acquired by ServiceNow) Company: ServiceNow Location: Santa Clara, California, United States Job Type: Full-time Category: Product Design / User Experience Date Posted: February 08, 2026 Experience Level: Principal / 15+ Years Remote Status: Required in Office

🚀 Role Summary

• Lead transformative, cross-product strategic AI and web initiatives that are critical to the success of a business unit or the company as a whole.
• Define the design vision for the core web application suite, bridging advanced Agentic AI technology with world-class web experiences for employee front doors.
• Drive product experiences that exemplify a deep understanding of machine learning, elegant design, and catalyze user and enterprise productivity.
• Operate at a top strategic altitude while maintaining a strong hand in execution, driving clarity and coherence across large-scale, cross-product initiatives.
• Act as an industry influencer and thought leader, advancing the industry through contributions to trade events and publications.

📝 Enhancement Note: This role is designated as "Principal" and requires over 15 years of experience, indicating a senior leadership position focused on high-level strategy, vision setting, and significant influence across multiple product lines. The acquisition by ServiceNow suggests a blend of startup agility with the resources and scale of a large enterprise.

📈 Primary Responsibilities

• Lead large, cross-product, strategic AI and web initiatives critical to business unit or company success, transforming how people work globally.
• Define and champion the design vision for the core web application suite, ensuring a cohesive and impactful user experience for the employee front door.
• Translate complex machine learning and Agentic AI technologies into intuitive, human-centric solutions that drive user and enterprise productivity.
• Provide strategic direction, vision, and leadership for collaborative efforts with multidisciplinary product management and engineering teams.
• Raise the bar for the entire design team by envisioning, building, and iterating on compelling product experiences that exemplify beautiful design and create extensible systems and frameworks.
• Act as a strategic advocate for design and user needs at the cross-functional senior leadership and executive level.
• Ensure product experiences catalyze user and enterprise productivity, create extensible systems and frameworks, and inspire customers.
• Drive clarity and coherence across large-scale, cross-product initiatives in a fast-evolving technical landscape.

📝 Enhancement Note: The responsibilities emphasize strategic leadership, cross-functional influence, and the translation of complex AI technology into user-friendly experiences. This is a high-impact role requiring significant experience in defining design vision and driving large-scale initiatives.

🎓 Skills & Qualifications

Education:

• BA/BS degree or higher in Design, Design Communication, Human-Computer Interaction, or equivalent combination of education and experience in other related fields.

Experience:

• 15+ years of relevant design experience with strong first-principle thinking.
• Proven experience in creating business value with a strong balance of understanding of technologies, deep knowledge of product & engineering.
• Experience participating in the complete product development lifecycle of web and/or software applications.
• Experience in user experience design or industry experience (corporate, software, web, or agency).

Required Skills:

• Strategic Product Design Vision & Leadership
• User Experience (UX) Design Expertise
• Human-Computer Interaction (HCI) Principles
• Design Language & Systems Thinking
• Cross-functional Collaboration & Influence
• Understanding of Machine Learning and AI Technologies
• Web Application Design & Development Lifecycle
• Portfolio demonstrating formative contributions to design language, strategy, processes, and standards.
• Business Value Articulation and Demonstration

Preferred Skills:

• Thought Leadership (Industry-recognized contributions to trade events and publications)
• Enterprise Software Design
• Agentic AI Platform Design
• Complex System Design and Framework Development
• Senior Stakeholder Management & Executive Communication
• First-Principle Thinking in Design Problem Solving
• Agile/Scrum Methodologies in Design Processes

📝 Enhancement Note: The qualification requirements clearly delineate a "Principal" level role, demanding extensive experience, strategic thinking, and proven impact. The emphasis on AI, machine learning, and enterprise systems points to a sophisticated technical and design understanding required. A strong portfolio is non-negotiable.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate formative contributions to design language, strategy, processes, and company-level standards.
• Showcase the ability to create business value through design, balancing technological understanding with product and engineering insights.
• Present case studies that highlight the complete product development lifecycle of complex web and/or software applications.
• Illustrate experience in user experience design within enterprise, software, web, or agency environments.
• Provide evidence of driving clarity and coherence across large-scale, cross-product initiatives.

Process Documentation:

• Detail your approach to defining design strategy and vision for complex, large-scale initiatives.
• Showcase how you translate advanced technologies (like ML/AI) into intuitive, human-centric solutions.
• Document your methods for fostering collaboration and influencing multidisciplinary teams (Product Management, Engineering).
• Illustrate your process for raising the design bar and iterating on compelling product experiences.
• Explain your methodology for creating extensible systems and frameworks that scale.

📝 Enhancement Note: A portfolio is explicitly required, emphasizing strategic contributions, business value, and end-to-end product lifecycle experience. The focus should be on showcasing leadership in design strategy and the successful implementation of complex web and AI-driven products.

💵 Compensation & Benefits

Salary Range:

• Base Pay: $221,200 - $387,100 USD per year.
• This range is a guideline and will vary based on qualifications, skill level, competencies, and work location.
• Sales positions may have a competitive On Target Earnings (OTE) incentive compensation structure.

Benefits:

• Health Plans, including Flexible Spending Accounts
• 401(k) Plan with Company Match
• Employee Stock Purchase Plan (ESPP)
• Matching Donations
• Flexible Time Away Plan
• Family Leave Programs

Working Hours:

• Standard working hours are assumed to be 40 hours per week, consistent with a full-time role.

📝 Enhancement Note: The provided salary range is substantial, reflecting the Principal level and the high-demand skills in AI and enterprise design. The benefits package is comprehensive, typical of a large tech organization like ServiceNow. The "Required in Office" work persona indicates a structured work schedule.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / AI / Enterprise Workflow Automation. Moveworks, now part of ServiceNow, operates at the intersection of AI, employee experience, and enterprise business systems. Company Size: ServiceNow is a large global enterprise (over 8,100 customers including 85% of Fortune 500). Moveworks, prior to acquisition, was a recognized high-growth company. Founded: ServiceNow was founded in 2004. Moveworks' founding date is not specified but it was acquired in December 2025.

Team Structure:

• The role sits within the Product Design organization, specifically focusing on the core web application suite.
• Designers partner deeply with Product Management and Engineering leadership.
• This role involves leading large, cross-product, strategic initiatives, implying significant interaction with senior leadership across business units.

Methodology:

• Focus on Agentic AI and advanced LLMs to transform how work gets done.
• Emphasis on creating a "single front door to work" for all business systems.
• Combining ServiceNow's workflow automation with Moveworks' Reasoning Engine and natural language capabilities.
• Continuous learning and adaptation are core to the AI platform's development.
• Data-driven insights and user-centric solutions are paramount.

Company Website: https://www.servicenow.com/

📝 Enhancement Note: The integration of Moveworks into ServiceNow suggests a culture that blends the innovative, agile spirit of a startup with the stability, scale, and structured processes of a global enterprise leader. The focus on AI and workflow automation is central to both entities.

📈 Career & Growth Analysis

Operations Career Level: This is a Principal Product Designer role, representing one of the highest individual contributor levels in design. It's a strategic leadership position focused on shaping the future of product experience and technology. Reporting Structure: While not explicitly stated, a Principal Designer typically reports to a Director or VP of Design and works closely with Product Management and Engineering leadership at the Director/VP level. Operations Impact: The role's impact is significant, directly influencing the core web application suite that serves as the employee front door. It shapes how millions of employees interact with business systems, driving productivity, efficiency, and user satisfaction through advanced AI.

Growth Opportunities:

• Leadership Expansion: Opportunity to lead design strategy for major product lines and influence the broader design organization's direction.
• Technical Specialization: Deepen expertise in Agentic AI, LLMs, and enterprise workflow automation design.
• Industry Influence: Contribute to design best practices, speak at conferences, and publish thought leadership pieces.
• Cross-Functional Leadership: Develop stronger partnerships with executive-level Product Management, Engineering, and Business leaders.
• Mentorship: Guide and mentor other designers within the organization.

📝 Enhancement Note: This role offers a clear path for individuals seeking to operate at the highest level of design strategy and influence, particularly within the burgeoning field of AI-driven enterprise solutions. The acquisition by ServiceNow provides a platform for broader impact and career development.

🌐 Work Environment

Office Type: "Required in Office" work persona indicates a structured, on-site work environment. This suggests a collaborative ecosystem within the Santa Clara office. Office Location(s): The role is based at their Santa Clara office: Building A,B,C 2225 Lawson Lane, Santa Clara, CALIFORNIA, 95054, United States. Workspace Context:

• Expected to be a collaborative environment fostering deep partnerships with Product Management and Engineering.
• Access to state-of-the-art AI technologies and enterprise-grade design tools.
• Opportunities for direct interaction with senior leadership and cross-functional teams.
• A dynamic setting where innovation in AI and workflow automation is a daily focus.

Work Schedule: A "Required in Office" persona implies a standard, full-time work schedule, likely with core business hours. Given the Principal level and strategic nature, flexibility may exist but adherence to core business needs is expected.

📝 Enhancement Note: The "Required in Office" designation is a key differentiator for this role, signaling a preference for in-person collaboration and team integration, which can be beneficial for high-level strategic work and complex problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter call to assess basic qualifications and alignment.
• Hiring Manager Interview: Discussion with the hiring manager to delve into experience, strategic thinking, and role fit.
• Portfolio Review & Design Challenge: Presentation of portfolio with a focus on strategic impact, design language, and AI/web experience. This may include a specific design challenge related to AI-driven enterprise solutions.
• Cross-Functional Interviews: Meetings with Product Management and Engineering leaders to assess collaboration, technical understanding, and strategic alignment.
• Executive/Senior Leadership Interview: Final discussion to evaluate overall leadership, thought leadership potential, and cultural fit.

Portfolio Review Tips:

• Strategic Storytelling: Frame your portfolio pieces not just by aesthetics, but by the business problems solved, strategic decisions made, and quantifiable impact achieved.
• AI & Enterprise Focus: Highlight projects involving complex systems, AI/ML integration, and enterprise-level user experiences. Emphasize how you translated technical capabilities into user value.
• Design Language & Systems: Showcase your ability to define and evolve design languages and create extensible design systems, especially for large-scale platforms.
• Cross-Functional Collaboration: Be prepared to discuss how you partnered with Product and Engineering, demonstrating your ability to influence and drive consensus.
• First-Principle Thinking: Use examples from your portfolio to illustrate how you approach complex problems from fundamental principles.

Challenge Preparation:

• Anticipate design challenges focused on simplifying complex AI interactions, designing intuitive workflows for enterprise systems, and envisioning the future of employee experience front doors.
• Practice articulating your design process, rationale, and the business impact of your proposed solutions under time constraints.
• Be ready to discuss your understanding of Agentic AI and how it can be leveraged to enhance productivity.

📝 Enhancement Note: The interview process is likely rigorous, emphasizing strategic thinking, leadership, and the ability to translate complex AI into tangible business value. A strong, well-articulated portfolio is crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop), InVision, Axure RP (for complex prototyping).
• Collaboration & Ideation: Miro, Mural, Confluence, Jira.
• User Research & Testing: UserTesting.com, Maze, Dovetail, Qualtrics.

Analytics & Reporting:

• While not a direct design tool, understanding how to leverage data from tools like Google Analytics, Amplitude, or internal BI dashboards to inform design decisions is valuable.
• Familiarity with A/B testing platforms for design iteration.

CRM & Automation:

• Understanding of how design impacts user journeys within CRM (e.g., Salesforce) and automation platforms is beneficial.

📝 Enhancement Note: Proficiency in industry-standard design tools like Figma and Sketch is expected. The role also implies a need to understand and potentially influence the user experience of AI and workflow automation platforms, requiring an awareness of their underlying technologies and user interaction patterns.

👥 Team Culture & Values

Operations Values:

• Innovation & AI Leadership: A strong drive to be at the forefront of AI advancements and apply them to solve real-world business problems.
• User-Centricity: Deep commitment to understanding and serving the needs of employees and enterprises.
• Collaboration & Partnership: Emphasis on working effectively across disciplines (Product, Engineering, Marketing) to achieve shared goals.
• Excellence & Impact: Striving for high-quality design that delivers measurable business value and transforms how work gets done.
• Agility & Adaptability: Embracing change and iterating quickly in a fast-paced, evolving technological landscape.

Collaboration Style:

• Deep, strategic partnerships with Product Management and Engineering leadership are core to success.
• Expect a highly collaborative environment where design thinking is integrated into the earliest stages of product development.
• Emphasis on clear communication, constructive feedback, and shared ownership of product outcomes.
• Cross-functional alignment is critical for driving large-scale initiatives.

📝 Enhancement Note: The culture likely balances the "move fast and break things" mentality of a growing tech company with the structured, quality-focused approach of a large enterprise like ServiceNow. A strong emphasis on AI and innovation will pervade the team's mindset.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex AI: Effectively designing user experiences for cutting-edge, complex AI and Agentic AI technologies that are intuitive and valuable.
• Cross-Product Cohesion: Ensuring a unified and coherent user experience across a suite of web applications that may evolve independently.
• Strategic Influence: Driving design vision and strategy at the highest levels amidst competing priorities and diverse stakeholder needs.
• Rapid Technological Evolution: Staying ahead of the curve in AI and ML advancements while delivering stable, reliable product experiences.
• On-site Integration: Adapting to and thriving within a required in-office work environment after potential remote work experiences.

Learning & Development Opportunities:

• AI & ML Specialization: Deepen expertise in the design of AI-powered products and Agentic AI platforms.
• Enterprise Design Leadership: Develop advanced skills in leading design strategy for large, complex organizations.
• Industry Trends: Gain insights into the future of work, employee experience, and enterprise software through direct involvement.
• Mentorship: Opportunity to learn from and mentor other senior designers, contributing to the growth of the design practice.
• Executive Exposure: Direct engagement with senior leadership across Product, Engineering, and Business functions.

📝 Enhancement Note: This role presents significant challenges but also offers unparalleled opportunities for growth for a designer passionate about AI and its impact on the enterprise. The challenges are directly tied to the innovative nature of the product and the scale of the organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a significant, cross-product design initiative. What was your strategic approach, and what was the business impact?" (Focus on leadership, strategy, and quantifiable results)
• "How do you approach designing for complex AI/ML technologies? Walk us through your process for translating abstract concepts into intuitive user experiences." (Emphasize your methodology, user-centricity, and understanding of AI)
• "How do you influence senior leadership and cross-functional teams (Product, Engineering) to adopt your design vision?" (Highlight your communication, negotiation, and collaboration skills)

Company & Culture Questions:

• "What excites you about Moveworks' mission and its integration into ServiceNow's AI strategy?" (Research their AI vision, Agentic AI, and the "single front door" concept)
• "How do you see yourself contributing to the design culture and raising the bar for design excellence within the organization?" (Connect your experience to their values and growth aspirations)
• "Describe your experience working in a 'Required in Office' environment and how you foster collaboration." (Prepare examples of in-person teamwork and office contributions)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio around key strategic initiatives, showcasing 3-5 impactful projects.
• Narrative: For each project, clearly articulate the problem, your role, the strategic approach, the design process, key decisions, challenges overcome, and the measurable business outcomes.
• AI/Enterprise Focus: Prioritize projects that demonstrate your ability to design for complex systems, AI, and enterprise needs.
• Design Language/Systems: Explicitly discuss your contributions to design language, systems, and how you ensure consistency and scalability.
• Conciseness: Be mindful of time; practice delivering your story effectively and engagingly.

📝 Enhancement Note: Prepare to discuss your strategic thinking, your process for handling complex AI/enterprise design challenges, and your ability to influence at a senior level. Your portfolio presentation should be a masterclass in strategic design execution and impact.

📌 Application Steps

To apply for this Principal Product Designer position:

• Submit your application through the provided link on the SmartRecruiters platform.
• Portfolio Customization: Tailor your resume and portfolio to highlight your 15+ years of experience, focusing on strategic leadership, AI/ML design, enterprise systems, and cross-product initiative impact.
• Resume Optimization: Ensure your resume uses keywords from the job description, such as "Agentic AI," "web application suite," "design vision," "strategic initiatives," "machine learning," and "human-centric solutions." Quantify achievements wherever possible.
• Interview Preparation: Practice articulating your design process, strategic decision-making, and leadership capabilities, particularly in the context of AI and complex enterprise products. Rehearse your portfolio presentation for clarity and impact.
• Company Research: Deeply understand Moveworks' mission, its acquisition by ServiceNow, and ServiceNow's broader AI strategy. Familiarize yourself with their approach to workflow automation and the "single front door" concept.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.